KR101809488B1 - Reserve point management system and method for provding additional reserve point to user selecting affiliation - Google Patents

Abstract

A reserve management system and method for providing a supplementary deposit to a user who has selected an affiliated store is disclosed. The reserve management system includes an affiliate store information storage unit for storing information on affiliated stores selected by the user in association with the user among information on the affiliated stores provided to the user, a goods tag registration unit for registering the goods tag of the selected affiliate shop, When the merchant advertisement is selected by the user from among the search results provided using at least one of the selected merchant information providing unit and the registered merchant tag providing the information on the stored merchant, the user is selected as the additional benefit benefit target Which includes additional eligible benefits selection.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a reserve management system and method for providing additional reserves to a user who selects a merchant,

Embodiments of the present invention are directed to a reserve management system and method for providing additional reserves to a user who has selected an affiliate shop.

The deposit according to the prior art is determined based on the amount of money that is paid by the user when the user receives the goods or services and when the goods or services are provided, that is, the transaction amount. Therefore, in general, the trade value of the goods or services sold is proportional to the reserve provided. In particular, if the accrual rate for the transaction price of the goods or services sold is the same for all goods or services, the total transaction price and the total reserve are linearly proportional. Even if the accrual rate for the transaction amount is slightly different for each product or service, the total transaction amount and the total reserve amount are close to linear.

That is, in the reserve management method according to the related art, the source of revenue of the reserve is the transaction price. Therefore, as the total transaction value increases, the total reserve also increases, so that the reserve rate for the transaction price can be fixed. In other words, in the reserve management method according to the related art, the accumulation rate can be determined easily and easily before the sale of the goods or the service, and the determined accumulation rate can be informed to the user in advance.

However, if the reserve fund is not a transaction price, for example, in an individual transaction, the reserve is paid at a certain percentage of the transaction price, but if the total amount of the reserve is met by other sources, There is a problem that is difficult to determine. In particular, when the total reserve is different from the transaction price, if it is fixed, it is difficult to know what amount of reserve should be provided for the transaction price or how much the reserve ratio should be applied.

In this specification, a system and a method are provided that can effectively manage the reserve even if the reserve fund is not a transaction price.

When a member of a medium that exposes an advertiser's advertisement purchases goods or services through a merchant's site (an advertiser's site), a reserve management system that can provide not only the reserve according to the basic accumulation rate but also the reserve according to the accumulation rate added per condition And methods.

A reserve fund management system and method in which an additional reserve ratio according to a funnel or a settlement method is further set up so that a supplementary deposit can be further provided to a member.

When an advertisement of a merchant is selected by a member among the provided search results by providing a search result to a member using a merchandise tag of a merchant or a keyword being executed by a merchant, The present invention provides a reserve management system and method that can provide users with an opportunity to provide additional reserves and increase the advertising effect from the merchant's point of view.

A merchandise tag registration unit for registering a merchandise tag of a selected merchant, a merchandise tag registration unit for registering information on a merchant selected by the user in association with the merchant, And a merchant information providing unit that provides information on the merchant information providing unit and the registered merchant tag providing information on the merchant information providing unit A reserve management system including an object selection unit is provided.

According to one aspect, the selected merchant information providing unit may provide the user with a function of viewing a search result. In this case, when the search result viewing function is selected by the user, at least one commodity tag selected from the registered commodity tags of the merchant may be used as a keyword, and the search result may be provided.

According to another aspect, the selected merchant information providing unit may further provide the user with the registered full merchandise tag of the merchant. In this case, at least one commodity tag selected by the user among the provided commodity tags may be used as a keyword to provide a search result.

According to another aspect, if the user selected for the additional credit benefits purchases the merchant's goods or services from the merchant, the user may be provided with additional reserves.

According to another aspect, when the search result includes the advertisement of the merchant, the user interface for the advertisement of the merchant may be changed to be different from other advertisements included in the search result.

According to another aspect, the user interface is configured such that at least one of the title, description color and size of the merchant's advertisement, or at least one of the shape, color, and size of the payout information exposed with the advertisement of the merchant is changed It may be differentiated from other advertisements, or at least one of lines and figures may be added and differentiated from other advertisements.

An affiliated store information storage unit for storing information on affiliated stores selected by the user in association with the user among the information on the affiliated stores provided to the user, a selective store information providing unit for providing information on the affiliated stores stored in association with the user, And a supplementary benefit object selection unit for selecting a user as an additional benefit benefit object when a merchant advertisement is selected by a user from among search results provided using at least one keyword among the keywords being executed / RTI >

Storing information related to a merchant selected by a user among information on the merchant provided to the user in association with the user, registering the merchandise tag of the selected merchant, providing information on the merchant stored in association with the user, And a step of selecting a user as an additional fringe benefit target when a franchise advertisement is selected by a user from among search results provided using at least one of the step of registering the goods tag and the registered product tag as a keyword.

Storing information related to a merchant selected by a user among information on merchants provided to the user in association with the user, providing the user with information on the merchant stored in association with the user, There is provided a reserve management method including a step of selecting a user as a supplementary benefit benefit object when a merchant advertisement is selected by a user from search results provided using at least one keyword.

When a member of a medium that exposes an advertiser's advertisement purchases goods or services through a merchant (an advertiser's site), it can provide not only a reserve according to the basic accumulation rate but also a reserve according to the accumulation rate added according to the condition.

You can set up additional accrual rates based on your funnel or payment method, so you can provide additional reserves to your members.

When an advertisement of a merchant is selected by a member among the provided search results by providing a search result to a member using a merchandise tag of a merchant or a keyword being executed by a merchant, It is possible to provide the user with an opportunity to provide additional reserves, and to increase the advertising effect from the merchant's point of view.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG.
3 is a flowchart showing a method of accumulating a reserve and a method of using the reserve in an embodiment of the present invention.
4 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
5 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention.
Figure 6 is an example of an order page of a site associated with an advertiser in one embodiment of the present invention.
Figure 7 is an example of a web page associated with a reserve management system in an embodiment of the present invention.
FIG. 8 is an example of a Web page providing information on a merchant selected by a member in an embodiment of the present invention.
FIG. 9 is a flowchart illustrating an example of a method for selecting an additional benefit target in an embodiment of the present invention.
FIG. 10 is a flowchart showing another example of a method of selecting a supplementary benefit object in an embodiment of the present invention.
FIG. 11 is a flowchart showing another example of a method of selecting a supplementary benefit object in an embodiment of the present invention.
12 is a block diagram for explaining an internal configuration of a reserve management system according to an embodiment of the present invention.
13 is a flowchart illustrating a reserve management method according to an embodiment of the present invention.
14 is a block diagram for explaining another internal configuration of the reserve management system in an embodiment of the present invention.
15 is a flowchart showing another reserve management method in an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may mean a terminal such as a PC (personal computer), a smart phone, etc., which the advertiser 110 or the user 140 actually uses. 1 may mean that data can be transmitted and received between a terminal used by the advertiser 110, an advertisement platform 120, a publisher 130, and a terminal used by the user 140 using a wired / wireless network have.

The advertisement platform 120 may perform bidding for the advertisement of the advertiser 110, matching between the advertisement and the keyword, sorting the advertisement or the advertiser, providing the advertisement to the publisher 130, and billing according to exposure of the advertisement. Regarding general technical matters of the advertisement platform 120, the description of the matters that can be understood with reference to the prior art related to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the advertiser-induced situation may include, for example, a situation in which the page associated with the advertiser is exposed to the user who selected the advertisement.

The publisher 130 may provide the user 140 with his or her site, provide the pages the site includes through the site, or provide the user 140 with a search result for the keyword via the entered keyword . At this time, the publisher 130 may receive advertisements for exposing through the pages from the advertisement platform 120 and provide the advertisements to the user 140. For example, the publisher 130 may deliver the keyword entered by the user 140 to the advertisement platform 120, receive the advertisement for the keyword from the advertisement platform 120, and provide the advertisement 140 to the user can do.

The publisher 130 may provide a path (screen) in which the user 140 is directly provided with the advertisement. For example, in a typical online environment, advertisements may be provided to a user 140 via a web site. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

At this time, the reserve management system according to the temporal examples of the present invention may be a system included in the system of one individual advertisement platform or a separate system that transmits and receives data in association with the system of one individual advertisement platform. In addition, the reserve management system according to another embodiment of the present invention may be a system included in a system of one individual publisher, or a separate system that transmits and receives data in association with a system of one individual publisher.

FIG. 2 is a diagram illustrating a relationship between a member, an affiliate store, and a reserve management system in an embodiment of the present invention. FIG. At this time, FIG. 2 outlines the relationship between the reserve management system 210, the merchant 220 and the member 230. Here, the merchant 220 may refer to an advertiser who has been approved for affiliation through the site associated with the deposit management system 210 of the advertiser 110 of FIG. 1 or a site of the advertiser. In addition, the member 230 may refer to a user who has undergone a membership process through a site associated with the reserve management system 210 of the user 140 in FIG.

Basically, when the member 230 visits the merchant 220 and purchases a commodity or a service of the merchant 220, the reserve management system 210 provides the membership 230 with a reserve And managing the accumulated funds by the members 230. [0040] FIG.

In the present specification, the term " reserve money "may be expressed as a unit of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to the currency used in the real world. In the case of cyber money, for example, it can be freely expressed as needed, such as cyber money with a value of 1: 1 ratio or cyber money with a value of 1: 10 ratio with units of money actually used in the real world .

At this time, the reserve may include at least one of the following three types of reserves.

1. A basic reserve that provides a fixed amount of the transaction price of the purchased product or service when the member 230 visits the merchant 220 and purchases the product or service.

2. When a member 230 visits a merchant shop 220 via a predetermined funnel path by the administrator of the reserve management system 210 or the reserve management system 210 to purchase a product or service, The first additional reserve to provide a fixed amount of the transaction value of.

3. When the member 230 receives payment from the merchant 220 through a payment method conforming to the partnership conditions predetermined by the manager of the reserve management system 210 or the reserve fund management system 210 such as checkout payment or specific credit card payment, A second additional reserve that provides a fixed amount of the transaction price of the purchased product or service when purchasing the product or service at the time of purchase.

Herein, the inflow path is not limited to the path when the member 230 accesses the merchant 220 through a site according to the setting of the reserve management system 210, or when the merchant 220 accesses the merchant 220 through one site May also include a route depending on which of the various advertisement methods of the site has accessed the merchant 220 through an advertisement exposed through an advertisement method. For example, the advertisement method includes (1) a search advertisement that is an advertisement method that provides information about an advertisement of an advertiser who purchased a keyword included in a search word, and (2) And a shopping advertisement, which is an advertisement method of providing information on the corresponding product and information on the site of the advertiser who sells the product. In addition, a path when the member 230 directly enters the URL of the affiliated store 220 and approaches the affiliated store 220 can also be included in the inflow path.

In addition, when the site (individual publisher) associated with the deposit management system 210 is affiliated with the merchant 220 for checkout payment, the checkout payment is made by the member 230 at the affiliated merchant 220, And a settlement service that can proceed through the ID and password entered when subscribing to a site associated with the deposit management system 210 for settlement of transactions. These checkout settlements are already well known and will not be described in detail.

At this time, the accumulation rate for the settlement of the goods or services of the member 230 can be determined using the accumulation rate of the reserve for at least one of the above-mentioned three types of reserves. In other words, the reserve management system 210 can determine the reserve for the settlement of the goods or services of the member 230 using at least one of the following three rates, and provide the determined reserve to the member 230 . Here, the accumulation rate may mean the ratio of the reserve to the transaction price.

(1) A basic accumulation ratio indicating a ratio of the basic reserve to be provided to the member 230 in the transaction price of the purchased product or service when the member 230 visits the merchant 220 and purchases the product or service.

(2) When the member 230 visits the merchant shop 220 and purchases a commodity or a service through a predetermined funnel path established by the administrator of the reserve management system 210 or the reserve management system 210, To the member (230) in the transaction price of the purchased goods or services to provide the member (230) with the first additional accumulation rate.

(3) When the member 230 receives the merchandise through the payment method that matches the affiliation conditions preset by the administrator of the reserve management system 210 or the reserve management system 210, such as check-out settlement or specific credit card settlement, The second additional rate indicating the ratio of the second additional reserve to be provided to the member 230 in the transaction price of the purchased product or service.

For example, the basic accumulation rate can be set by the merchant 220 within the range of the minimum / maximum accumulation rate set by the administrator of the deposit management system 210 or the reserve management system 210, and the first additional accumulation rate May be set by the individual publisher, the reserve management system 210, the manager of the reserve management system 210, or the merchant 220 considering the discountable size and marketing effect during import. Additionally, the second additional rate may be set through consultation between the respective publisher and the affiliate (merchant 220).

At this time, the accumulation rate of the reserve for providing the purchase of the goods or services of the member 230 may be determined using not only the basic accumulation rate but also at least one additional accumulation rate among the first additional accumulation rate and the second additional accumulation rate.

1, since the deposit management system 210 is a system linked to an advertisement platform or a publisher, not the merchant 220, the reserve provided to the member 230 is a product of the merchant 220 It is possible to make the source of revenue an advertisement fee paid by the merchant 220 according to the advertisement exposure of the merchant 220 instead of the transaction fee for the service.

3 is a flowchart showing a method of accumulating a reserve and a method of using the reserve in an embodiment of the present invention. FIG. 3 largely illustrates the accumulation step 310 and the use step 320. [

First, the accumulating step 310 includes a step 311 in which a member purchases a commodity or a service of a merchant, a step 312 in which the merchant pays a payment to the publisher, and a step 313 in which the publisher accumulates a reserve amount of the member (313). That is, when a member visits a merchant and purchases a merchandise or a service, the merchant pays a payment for the reserve money to the publisher first, and the publisher accumulates the reserve money of the member, and the accumulation step 310 can be performed.

For example, if a member can expose ads to a member through a website provided by a publisher, and a member chooses to advertise (for example, clicks on an advertisement link added to a website) A merchant's website may be provided. At this time, the reserve management system transmits information on at least one of a funnel indicating which route the user has visited to the merchant, a basic accumulation rate of the merchant, and a click ID for identifying the advertisement click of the user to the merchant . In addition, when the member who visited the merchant purchases a merchandise or service of the merchant, the information on the purchase of the merchandise or the service of the member based on the at least one information received from the reserve management system is transmitted to the reserve fund providing system And the reserve can be accumulated in the reserve fund providing system. In this case, the member may be provided with information on the accumulation of the reserve.

In addition, the use step 320 includes a step 321 in which the member uses the reserve, a step 322 in which the publisher subtracts the reserve of the member, and a step 323 in which the publisher pays the payment to the corresponding merchant . In other words, if a member uses at least a portion of the accumulated reserves when purchasing a product or service from an affiliated store, the publisher deducts the amount of the amount used by the member, and pays the payment amount corresponding to the amount of the reserve used for the payment to the merchant , The use step 320 may be performed.

If a member purchases a merchandise or service from a franchisee, the information on the use of the reserve may be transferred to the reserve funding system and deducted from the reserve. In this case, the member may be provided with information on the use of the reserve.

4 is an example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. A screen 400 shown in FIG. 4 is an example of a portion of a site (publisher) screen in which advertisements of the advertiser 110 are exposed as described in FIG. At this time, the individual advertisements for which the "Cash" icons 410 to 440 are set may refer to the advertisements provided with the reserves described in FIGS. That is, the "Cash" icon 410 to 440 may be exposed to the advertisements of the advertisers who are approved to join the merchant and are allowed to provide the deposit.

At this time, when the member 230 described in FIG. 2 accesses the corresponding merchandise site through the link of the advertisement in which the "Cash" icon 310 to 340 is set and purchases a product or service, a certain amount of the transaction price is provided as a reserve Can receive.

5 is another example of a screen showing a site that exposes an advertisement of an advertiser in an embodiment of the present invention. The screen 500 shown in FIG. 5 is also an example of a portion of a site (publisher) screen in which advertisements of the advertiser 110 described in FIG. 1 are exposed. In the screen 500, the "Cash" icons 510 and 520 indicate a case where a reserve is set for the entire specific advertiser shopping mall rather than the individual merchandise. In this case, the "Cash" icons 510 and 520 may indicate that a reserve is set for all goods or services sold at a particular advertiser's mall. Also in this case, a deposit may be set for individual goods or services such as the "Cash"

At this time, the reserve shown in FIG. 4 and FIG. 5 may mean a reserve according to the basic accumulation rate. The reserves based on the first additional rate and the second additional rate can be determined and provided in real time according to the inflow route and the payment method when the member intends to purchase the goods or services.

In FIGS. 4 and 5, information such as a "Cash" icon 410 to 440 or a "Cash" icon 510 and 520 is provided to provide information that the advertisement provides, The user may be provided with additional information on whether to provide a reserve of funds. For example, the accumulation rate may be provided to users along with the "Cash" icon 410-440 or the "Cash" icon 510 and 520. Here, the accumulation rate may mean the ratio of the reserve to the transaction price. For example, if a member visiting a merchant purchases a commodity with a transaction amount of 100,000 won, and the accrual rate is 2%, a reserve of 2,000 won may be provided to the member. That is, information for notifying that the accumulation rate is 2% can be provided to users together with the "Cash" icon 410-440 or the "Cash" icon 510 and 520.

4 and FIG. 5, when the reserve management system or the reserve management method according to the embodiments of the present invention is used, when the purchase of a specific product or a specific service or purchase of goods or services included in a specific site By providing the reserve to the user, the user's interest can be attracted, and accordingly, the advertisement effect of the advertiser who has joined the franchise can be increased. Also, from the viewpoint of the media, the advertising revenue can be increased by attracting the advertisers' interest in the increase of the advertisement effect.

Figure 6 is an example of an order page of a site associated with an advertiser in one embodiment of the present invention. The screen 600 is an example showing a part of the order page screen at a specific merchant shop. At this time, the dotted box 610 shows a user interface in which the user can use the accumulated reserve when an icon indicating that the reserve according to the present embodiment is accumulated and an accumulated reserve exists. At this time, in order to accumulate or use the reserve, a login to the site associated with the reserve management system according to the present embodiment is required. At this time, the login box 620 represents a user interface for login to the site associated with the reserve management system. That is, the user can authenticate that he is a registered member by logging into the site associated with the reserve management system through the login box 620. [

Also, the merchant can determine whether to expose the "Cash" icon through authentication at the merchant subscription step, and determine whether the default accumulation rate is set or whether the additional accumulation rate is set. For example, all merchants can determine the basic accumulation rate at the stage of subscription. As another example, if the merchant is an affiliated merchant associated with the above-mentioned checkout payment, the merchant may determine whether or not to set the second additional rate at the step of joining the merchant shop. Of course, it is natural that merchants can modify their information and settings even after the merchant subscription stage.

Referring again to FIG. 2, the reserve management system 210 may provide information about the merchant 220 to the member 230. For example, the reserve management system 210 may provide information about the merchant 220 through at least one web page of the web pages included in the web site that provides the member 230 with the ability to manage the reserve . In addition, the reserve management system 210 can provide a link to a merchant so that a member can visit a specific merchant through a web page for providing information on the merchant, The information on the specific franchisee selected by the member is stored in association with the member so that the information on the particular franchisee selected by the member can be easily and conveniently returned to the member.

Figure 7 is an example of a web page associated with a reserve management system in an embodiment of the present invention. Web page 700 may be included in a web site that the reserve management system provides to members for the management of reserves, as described above. 7, the web page 700 includes a first region 710 for recommending at least one merchant, a second region 720 for receiving a search word from a member or selecting a business type, And a third area 730 for exposing information on the searched merchants. In addition, the third area 740 indicates that the function of selecting a specific merchant can be provided to the member, such as the 'steal' function 740. Here, the configuration of the web page for providing information on the affiliated member is not limited to the configuration of the web page 700 shown in Fig. For example, the 'poke' function 740 may also be applied to the recommended merchants that appear in the first region 710.

FIG. 8 is an example of a Web page providing information on a merchant selected by a member in an embodiment of the present invention. The web page 800 may be provided to the member when the member clicks on the 'poke' function 740 in FIG. For example, the web page 800 may be popped up to the top of the web page 700 described with reference to FIG. As shown in FIG. 8, the web page 800 can provide information on 'recent use merchant store', which is a merchant member recently used by a member, and information on 'hot merchant store', which is a merchant merchandise sought by the member.

The reserve management system according to the embodiments of the present invention can select an additional reward benefit target, which is a user who can receive additional reserve among the users who recommend a specific franchise point in a web page providing information on the franchisee. When a user who visited a merchant through a link to an affiliated store established in the web page 700 or the web page 800 and provides an additional deposit to a user who purchased the goods or services of the affiliated store, It is difficult to provide additional reserves by simply pouring the supplementary reserves through redundancy. Accordingly, the reserve management system according to the embodiments of the present invention can select an additional benefit benefit object by various methods as shown in FIGS. 9 to 11 described later.

FIG. 9 is a flowchart illustrating an example of a method for selecting an additional benefit target in an embodiment of the present invention.

In step 910, the reserve management system registers the merchandise tag of the merchant. A variety of goods or services may be sold at the merchant, and product tags may exist for each of the goods or services being sold. At this time, the reserve management system can confirm and register such a commodity tag from the merchant.

In step 920, the reserve management system may expose the search results view function within the merchant list. Here, the merchant store list may include a list of merchant merchants (user merchants) selected by the user, such as the web page 800 of FIG. At this time, the reserve management system can expose the user interface by adding a user interface such as a search result view button in the member shop list.

In step 930, the reserve management system can check whether the search result viewing function has been selected by the user. At this time, if the search result viewing function is selected by the user, step 940 may be performed. If not, the flow chart may be terminated without the user being selected as the additional benefit benefit target.

Step 940 may be performed by the system of the individual publisher as illustrated in FIG. And may be performed by a deposit management system included in the system of an individual publisher or associated with a system of an individual publisher as the need arises. In FIG. 9, an example in which an individual publisher's system performs step 940 is described.

That is, in step 940, the system of the individual publisher provides the integrated search result using the product tag randomly selected among the registered product tags as a keyword. At this time, the selection of the goods tag can be performed by the reserve management system. In other words, if the reserve management system selects a specific commodity tag from the registered commodity tags, the system of the individual publisher can perform the integrated retrieval using the selected specific commodity tag as a keyword and provide the integrated retrieval result to the user .

In operation 950, the reserve management system can confirm whether or not the merchant advertisement is selected among the integrated search results. At this time, if the integrated search result is provided to the user at step 940 and the user selects an advertisement of the merchant from the integrated search result at step 950, the reserve management system can perform step 960. [

In step 960, the reserve management system may select a user as an additional benefit benefit entity. At this time, if the user who is selected for the additional accumulation benefit purchases the merchandise or service of the merchant at the merchant, the supplementary deposit may be provided to the user.

FIG. 10 is a flowchart showing another example of a method of selecting a supplementary benefit object in an embodiment of the present invention.

In step 1010, the reserve management system registers the goods tag of the merchant. A variety of goods or services may be sold at the merchant, and product tags may exist for each of the goods or services being sold. At this time, the reserve management system can confirm and register such a commodity tag from the merchant.

In step 1020, the reserve management system may expose the entire merchandise tag registered in the merchant list. Here, the merchant store list may include a list of merchant merchants (user merchants) selected by the user, such as the web page 800 of FIG. At this time, the reserve management system can expose the entire merchandise tag of the corresponding merchant for each merchant included in the merchant list.

Step 1030 may be performed by the system of the individual publisher described above with respect to FIG. And may be performed by a deposit management system included in the system of an individual publisher or associated with a system of an individual publisher as the need arises. In Fig. 10, an example of an individual publisher's system performing step 1030 is described.

That is, in step 1030, the system of the individual publisher provides the integrated search result using the product tag selected by the user as a keyword.

In step 1040, the reserve management system can confirm whether the merchant advertisement is selected from the integrated search results. At this time, if the integrated search result is provided to the user at step 1030 and the user selects an advertisement of the merchant from the integrated search result at step 1040, the reserve management system may perform step 1050. [

In step 1050, the reserve management system may select a user as an additional benefit entrant. At this time, if the user who is selected for the additional accumulation benefit purchases the merchandise or service of the merchant at the merchant, the supplementary deposit may be provided to the user.

FIG. 11 is a flowchart showing another example of a method of selecting a supplementary benefit object in an embodiment of the present invention.

In step 1110, the reserve management system may expose search results viewing capabilities within the merchant list. Here, the merchant store list may include a list of merchant merchants (user merchants) selected by the user, such as the web page 800 of FIG. At this time, the reserve management system can expose the user interface by adding a user interface such as a search result view button in the member shop list.

In step 1120, the reserve management system can check whether the search result viewing function has been selected by the user. At this time, if the search result viewing function is selected by the user, step 1130 may be performed. If not, the flow chart may be terminated without the user being selected as the additional benefit benefit target.

Step 1130 may be performed by the system of the individual publisher described above with reference to FIG. And may be performed by a deposit management system included in the system of an individual publisher or associated with a system of an individual publisher as the need arises. In FIG. 9, an example of an individual publisher's system performing step 1130 is described.

That is, in step 1130, the system of the individual publisher provides the integrated search result using keywords of the higher exposure among the keywords being executed by the merchant. Here, the keyword having the higher exposure means keywords used for exposure of the advertisement of the merchant, and a predetermined number of keywords can be used to provide the integrated search result. For example, if the predetermined number is 1, the integrated search result may be provided by using the most frequently used keywords for the advertisement of the merchant. If the preset number is two or more, integrated search results for the respective keywords may be listed and provided together.

In step 1140, the reserve management system can check whether the merchant advertisement is selected from the integrated search results. At this time, if the integrated search result is provided to the user at step 1130 and the user selects an advertisement of the affiliate shop from the integrated search result at step 1140, the reserve management system may perform step 1150. [

In step 1150, the reserve management system may select a user as an additional benefit benefit entity. At this time, if the user who is selected for the additional accumulation benefit purchases the merchandise or service of the merchant at the merchant, the supplementary deposit may be provided to the user.

12 is a block diagram for explaining an internal configuration of a reserve management system according to an embodiment of the present invention. The reserve management system according to the present embodiment may include a merchant store information storage unit 1210, a merchandise tag registering unit 1220, a selective merchant store information providing unit 1230, and an additional benefit benefit destination selecting unit 1240.

The merchant store information storage unit 1210 stores information on the merchant store selected by the user among the information on the merchant stores provided to the user, in association with the user. Here, the information on the affiliated merchants may be provided to the user through at least one web page of the web sites of the web site provided to the user for management of the reserve. Also, the at least one web page may be provided with a function for selecting information about a franchisee desired by the user from the information about the franchisees provided to the user. At this time, the merchant information storage unit 1210 may store information related to the merchant selected by the user using the function in association with the user. That is, the information about the affiliated store selected by the user for each of the plurality of users may be stored in association with each other. Here, the selection of the information on the merchant may correspond to the process of 'steaming' the merchant as described above. In FIG. 12, the user may refer to a member who subscribes through at least one web page, and at least one web page and the purging have already been described with reference to an example of FIG.

The goods tag registration unit 1220 registers the goods tag of the selected merchant. A variety of goods or services may be sold at the merchant, and product tags may exist for each of the goods or services being sold. At this time, the merchandise tag registering unit 1220 can check and register the merchandise tag from the merchant.

The optional merchant store information providing unit 1230 provides the user with information on the merchant store stored in association with the user. Here, the information about the affiliated stores stored in association with each other may be provided to the user via the above-mentioned website or may be provided to the user through a separate pop-up page. An example of providing information about the 'franchise shop', which is information related to the franchise store associated with and stored through a separate pop-up page, has already been described with reference to Fig. Here, the information on the merchant provided to the user may include a link to the merchant. That is, the user can visit the merchant by selecting (clicking) the set link.

When the merchant advertisement is selected by the user from among the search results provided using at least one of the registered merchandise tags as the keyword, the supplemental award benefit target selection unit 1240 selects the user as the additional benefit benefit target. That is, a search result using at least one of the merchandise tags of the merchant may be provided to the user who intends to franchise the merchant. At this time, when the user selects the advertisement of the merchant from among the search results, the additional-benefit-benefit-target selecting unit 1240 can select the additional-benefit-benefit target. At this time, if the user who is selected for the additional accumulation benefit purchases the merchandise or service of the merchant at the merchant, the user may be provided with an additional reserve.

In addition, a method of selecting a commodity tag can be exemplified by the following two methods.

As a first example, the selected merchant information providing unit 1230 may provide the user with a function of viewing a search result. At this time, when the search result view function is selected by the user, at least one commodity tag selected from the registered commodity tags of the merchant can be used as a keyword, and the search result can be provided. At this time, at least one selected commodity tag can be selected at random. When a plurality of commodity tags are selected, the respective search results may be listed together and provided to the user.

In the second example, the selected merchant information providing unit 1230 may further provide the user with the registered full merchandise tag of the merchant. At this time, at least one commodity tag selected by the user among the provided commodity tags may be used as a keyword to provide a search result. Also in this case, when a plurality of commodity tags are selected, the respective search results may be listed together and provided to the user.

In addition, when the search result includes the advertisement of the merchant, the user interface for the advertisement of the merchant may be differentiated from the other advertisement included in the search result, thereby causing the merchant to click and buy the advertisement. At this time, the user interface changes at least one of the shape, the color, and the size of the reserve payment information exposed with the advertisement of the merchant or at least one of the title, description color and size of the advertisement of the merchant, Or at least one of a line and a figure may be added and differentiated from other advertisements.

13 is a flowchart illustrating a reserve management method according to an embodiment of the present invention. The reserve management method according to the present embodiment can be performed by the reserve management system 1200 described with reference to FIG.

In operation 1310, the reserve management system 1200 stores information related to the merchant selected by the user among the information on the merchants provided to the user, in association with the user. Here, the information on the affiliated merchants may be provided to the user through at least one web page of the web sites of the web site provided to the user for management of the reserve. Also, the at least one web page may be provided with a function for selecting information about a franchisee desired by the user from the information about the franchisees provided to the user. At this time, the reserve management system 1200 may store information related to a merchant selected by the user using the function in association with the user. That is, the information about the affiliated store selected by the user for each of the plurality of users may be stored in association with each other. Here, the selection of the information on the merchant may correspond to the process of 'steaming' the merchant as described above. In FIG. 13, the user may refer to a member who subscribed through at least one web page, and at least one web page and the description thereof have already been described with reference to an example of FIG.

In step 1320, the reserve management system 1200 registers the goods tag of the selected merchant. A variety of goods or services may be sold at the merchant, and product tags may exist for each of the goods or services being sold. At this time, the reserve management system 1200 can check and register such a commodity tag from an affiliate shop.

In step 1330, the reserve management system 1200 provides the user with information about the merchant stored in association with the user. Here, the information about the affiliated stores stored in association with each other may be provided to the user via the above-mentioned website or may be provided to the user through a separate pop-up page. An example of providing information about the 'franchise shop', which is information related to the franchise store associated with and stored through a separate pop-up page, has already been described with reference to Fig. Here, the information on the merchant provided to the user may include a link to the merchant. That is, the user can visit the merchant by selecting (clicking) the set link.

In step 1340, the reserve management system 1200 selects a user as an additional benefit benefit object when a merchant advertisement is selected by a user from search results provided using at least one of the registered merchandise tags as a keyword. That is, a search result using at least one of the merchandise tags of the merchant may be provided to the user who intends to franchise the merchant. At this time, when the user selects an advertisement of the merchant from among the search results, the reserve management system 1200 can select the user as an additional reward benefit target. At this time, if the user who is selected for the additional accumulation benefit purchases the merchandise or service of the merchant at the merchant, the user may be provided with an additional reserve.

In addition, a method of selecting a commodity tag can be exemplified by the following two methods.

As a first example, the reserve management system 1200 may further provide the user with a search results viewing function at step 1330. At this time, when the search result view function is selected by the user, at least one commodity tag selected from the registered commodity tags of the merchant can be used as a keyword, and the search result can be provided. At this time, at least one selected commodity tag can be selected at random. When a plurality of commodity tags are selected, the respective search results may be listed together and provided to the user.

As a second example, the reserve management system 1200 may further provide the user with the registered full merchandise tag of the merchant at step 1330. At this time, at least one commodity tag selected by the user among the provided commodity tags may be used as a keyword to provide a search result. Also in this case, when a plurality of commodity tags are selected, the respective search results may be listed together and provided to the user.

In addition, when the search result includes the advertisement of the merchant, the user interface for the advertisement of the merchant may be differentiated from the other advertisement included in the search result, thereby causing the merchant to click and buy the advertisement. At this time, the user interface changes at least one of the shape, the color, and the size of the reserve payment information exposed with the advertisement of the merchant or at least one of the title, description color and size of the advertisement of the merchant, Or at least one of a line and a figure may be added and differentiated from other advertisements.

14 is a block diagram for explaining another internal configuration of the reserve management system in an embodiment of the present invention. 14, the reserve management system 1400 according to the present embodiment may include a merchant store information storage unit 1410, a selected merchant store information providing unit 1420, and an additional benefit benefit destination selection unit 1430 .

The merchant store information storage unit 1410 stores information on the merchant store selected by the user among the information on the merchant stores provided to the user, in association with the user. Here, the information on the affiliated merchants may be provided to the user through at least one web page of the web sites of the web site provided to the user for management of the reserve. Also, the at least one web page may be provided with a function for selecting information about a franchisee desired by the user from the information about the franchisees provided to the user. At this time, the merchant information storage unit 1410 may store information on the merchant selected by the user using the function in association with the user. That is, the information about the affiliated store selected by the user for each of the plurality of users may be stored in association with each other. Here, the selection of the information on the merchant may correspond to the process of 'steaming' the merchant as described above. In FIG. 14, a user may refer to a member who subscribes through at least one web page, and at least one web page and the description thereof have already been described with reference to an example of FIG.

The optional merchant store information providing unit 1420 provides the user with information on the merchant store stored in association with the user. Here, the information about the affiliated stores stored in association with each other may be provided to the user via the above-mentioned website or may be provided to the user through a separate pop-up page. An example of providing information about the 'franchise shop', which is information related to the franchise store associated with and stored through a separate pop-up page, has already been described with reference to Fig. Here, the information on the merchant provided to the user may include a link to the merchant. That is, the user can visit the merchant by selecting (clicking) the set link.

When the merchant advertisement is selected by the user from among the search results provided using at least one keyword among the keywords being executed for the merchant, the supplemental award benefit target selection unit 1430 selects the user as a supplementary benefit benefit target. That is, the search result may be provided to the user who intends to franchise the store, using at least one keyword among the keywords being executed for the franchisee. At this time, it is possible to include a predetermined number of keywords that are relatively more used in the advertisement of the merchant among the running keywords. For example, if the predetermined number is 1, the integrated search result may be provided by using the keywords most frequently used to expose the advertisement of the merchant. If the preset number is two or more, integrated search results for the respective keywords may be listed and provided together.

At this time, if the user who is selected for the additional accumulation benefit purchases the merchandise or service of the merchant at the merchant, the user may be provided with an additional reserve.

In addition, when the search result includes the advertisement of the merchant, the user interface for the advertisement of the merchant may be differentiated from the other advertisement included in the search result, thereby causing the merchant to click and buy the advertisement. At this time, the user interface changes at least one of the shape, the color, and the size of the reserve payment information exposed with the advertisement of the merchant or at least one of the title, description color and size of the advertisement of the merchant, Or at least one of a line and a figure may be added and differentiated from other advertisements.

15 is a flowchart showing another reserve management method in an embodiment of the present invention. The reserve management method according to the present embodiment can be performed by the reserve management system 1400 described with reference to FIG.

In step 1510, the reserve management system 1400 stores information related to the merchant selected by the user among the information on the merchants provided to the user, in association with the user. Here, the information on the affiliated merchants may be provided to the user through at least one web page of the web sites of the web site provided to the user for management of the reserve. Also, the at least one web page may be provided with a function for selecting information about a franchisee desired by the user from the information about the franchisees provided to the user. At this time, the reserve management system 1400 may store information related to the merchant selected by the user using the function in association with the user. That is, the information about the affiliated store selected by the user for each of the plurality of users may be stored in association with each other. Here, the selection of the information on the merchant may correspond to the process of 'steaming' the merchant as described above. In FIG. 15, a user may refer to a member who subscribes through at least one web page, and at least one web page and purging have already been described with reference to an example of FIG.

In step 1520, the reserve management system 1400 provides information to the user about the merchant stored in association with the user. Here, the information about the affiliated stores stored in association with each other may be provided to the user via the above-mentioned website or may be provided to the user through a separate pop-up page. An example of providing information about the 'franchise shop', which is information related to the franchise store associated with and stored through a separate pop-up page, has already been described with reference to Fig. Here, the information on the merchant provided to the user may include a link to the merchant. That is, the user can visit the merchant by selecting (clicking) the set link.

In step 1530, when the merchant advertisement is selected by the user from among the search results provided using at least one keyword among the keywords being executed for the merchant, the reserve management system 1400 selects the user as the additional benefit benefit target do. That is, the search result may be provided to the user who intends to franchise the store, using at least one keyword among the keywords being executed for the franchisee. At this time, it is possible to include a predetermined number of keywords that are relatively more used in the advertisement of the merchant among the running keywords. For example, if the predetermined number is 1, the integrated search result may be provided by using the keywords most frequently used to expose the advertisement of the merchant. If the preset number is two or more, integrated search results for the respective keywords may be listed and provided together.

At this time, if the user who is selected for the additional accumulation benefit purchases the merchandise or service of the merchant at the merchant, the user may be provided with an additional reserve.

In addition, when the search result includes the advertisement of the merchant, the user interface for the advertisement of the merchant may be differentiated from the other advertisement included in the search result, thereby causing the merchant to click and buy the advertisement. At this time, the user interface changes at least one of the shape, the color, and the size of the reserve payment information exposed with the advertisement of the merchant or at least one of the title, description color and size of the advertisement of the merchant, Or at least one of a line and a figure may be added and differentiated from other advertisements.

The contents omitted in Figs. 12 to 15 can be referred to Fig. 1 to Fig.

As described above, according to the embodiments of the present invention, when a member of a medium that exposes an advertiser's advertisement purchases a product or service through an affiliate store (an advertiser's site), not only the reserve according to the basic accumulation rate but also the accumulation rate And further reserves can be further provided to the member by further setting the additional accumulation rate according to the inflow route or the payment method. In addition, when a merchandise is tasted and a search result is provided to a member using a merchandise tag of a merchant or a keyword being executed by a merchant, when an advertisement of a merchant is selected by a member among the provided search results, By making it possible to select a benefit target, it is possible to provide an opportunity for the user to provide an additional reserve, and to increase the advertisement effect from the merchant's point of view.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and configured for the present invention or may be available to those skilled in the art of computer software.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

210: Reserve System
220: Merchant
230: Member

Claims (23)

An affiliated store information storage unit for storing information on affiliated stores selected by the user among information on affiliated stores provided to the user, in association with the user;
A merchandise tag registering unit for registering a merchandise tag of the selected merchant;
A selected merchant information providing unit for providing the user with information on the merchant stored in association with the user; And
When the merchant advertisement is selected by the user from search results provided using at least one of the registered merchandise tags as a keyword,
Lt; / RTI >
The additional-benefit-benefit-target-
Wherein the at least one of the merchandise tags of the registered merchant is input as a keyword and the user is selected as the additional benefit target when the merchant store stored in association with the user is selected among the merchant stores included in the search result of the input keyword,
When the merchandise or service of the merchant is purchased by the user selected as the additional accumulation benefit target in the merchant, the user is provided with a basic reserve and an additional reserve,
Receiving the at least one keyword as a keyword,
Providing at least one product tag among the product tags of the registered merchant by providing the user with a search result view function and receiving the selected product tag as the keyword
The system comprising: The method according to claim 1,
The selective franchise point information providing unit,
Providing the search result viewing function in an affiliate shop list including information on the affiliate shop selected by the user,
When the search result viewing function is selected by the user, at least one commodity tag selected from the registered commodity tags of the affiliate shop included in the commodity shop list is used as the keyword, and the search result is provided to the user Wherein said system comprises: The method according to claim 1,
The selective franchise point information providing unit,
Further providing the user with the registered full merchandise tag of the merchant,
Wherein at least one merchandise tag selected by the user among the provided merchandise tags is used as the keyword to provide the search result. delete The method according to claim 1,
Wherein when the search result includes the advertisement of the merchant, the user interface for the advertisement of the merchant is differentiated from other ads included in the search result. 6. The method of claim 5,
Wherein the user interface changes at least one of a shape, a color, and a size of at least one of a title, description color and size of the advertisement of the merchant, or reserve information exposed together with the advertisement of the merchant, And at least one of a line and a figure is added to differentiate the advertisement from the other advertisement. An affiliated store information storage unit for storing information on affiliated stores selected by the user among information on affiliated stores provided to the user, in association with the user;
A merchandise tag registering unit for registering a merchandise tag of the selected merchant;
A selected merchant information providing unit for providing the user with information on the merchant stored in association with the user; And
When a franchise advertisement is selected by the user from search results provided using at least one keyword among the keywords being executed for the franchisee,
Lt; / RTI >
The additional-benefit-benefit-target-
Wherein the at least one of the merchandise tags of the registered merchant is input as a keyword and the user is selected as the additional benefit target when the merchant store stored in association with the user is selected among the merchant stores included in the search result of the input keyword,
When the merchandise or service of the merchant is purchased by the user selected as the additional accumulation benefit target in the merchant, the user is provided with a basic reserve and an additional reserve,
Receiving the at least one keyword as a keyword,
Providing at least one product tag among the product tags of the registered merchant by providing the user with a search result view function and receiving the selected product tag as the keyword
The system comprising: 8. The method of claim 7,
Wherein the at least one keyword includes a preset number of keywords that are used more frequently to expose an advertisement of a merchant of the running keywords. delete 8. The method of claim 7,
Wherein when the search result includes the advertisement of the merchant, the user interface for the advertisement of the merchant is differentiated from other ads included in the search result. 11. The method of claim 10,
Wherein the user interface changes at least one of a shape, a color, and a size of at least one of a title, description color and size of the advertisement of the merchant, or reserve information exposed together with the advertisement of the merchant, And at least one of a line and a figure is added to differentiate the advertisement from the other advertisement. A reserve management method performed by a reserve management system including a merchant store information storage unit, a merchandise tag registration unit, a selective merchant store information providing service,
Storing, in the franchise point information storage unit, information on a franchise point selected by the user from among information about franchise points provided to the user, in association with the user;
Registering a merchandise tag of the selected merchant at the merchandise tag registering unit;
Providing information on the merchant stored in association with the user to the user in the selective merchant information provision service; And
When the merchant advertisement is selected by the user from among the search results provided using at least one of the registered merchandise tags as a keyword in the additional award benefit target selection unit,
Lt; / RTI >
The step of selecting the user as the additional-benefit-
Wherein the at least one of the merchandise tags of the registered merchant is input as a keyword and the user is selected as the additional benefit target when the merchant store stored in association with the user is selected among the merchant stores included in the search result of the input keyword,
When the merchandise or service of the merchant is purchased by the user selected as the additional accumulation benefit target in the merchant, the user is provided with a basic reserve and an additional reserve,
Receiving the at least one keyword as a keyword,
Providing at least one product tag among the product tags of the registered merchant by providing the user with a search result view function and receiving the selected product tag as the keyword
The method comprising the steps of: 13. The method of claim 12,
Wherein the step of storing information relating to a merchant selected by the user in association with the user comprises:
Providing the search result viewing function in an affiliate shop list including information on the affiliate shop selected by the user,
When the search result viewing function is selected by the user, at least one commodity tag selected from the registered commodity tags of the affiliate shop included in the commodity shop list is used as the keyword, and the search result is provided to the user Wherein said method comprises the steps of: delete delete 13. The method of claim 12,
Wherein when the search result includes the advertisement of the merchant, the user interface for the advertisement of the merchant is changed so as to be differentiated from other ads included in the search result. 17. The method of claim 16,
Wherein the user interface changes at least one of a shape, a color, and a size of at least one of a title, description color and size of the advertisement of the merchant, or reserve information exposed together with the advertisement of the merchant, Or at least one of a line and a figure is added to differentiate the advertisement from the other advertisement. delete 13. The method of claim 12,
Wherein the at least one keyword includes a preset number of keywords that are used more frequently to expose an advertisement of a merchant of the registered merchant keywords. delete delete delete A computer-readable recording medium recording a program for performing the method of any one of claims 12 to 13, 16 to 17, and 19.

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