KR20140137329A - Advertisement providing system and method for providing interface for integrated payment with regard to goods in integrated marketplace - Google Patents

Abstract

Provided are an advertisement providing system and method for providing an advertisement that provides an interface for an integrated payment for products in an integrated marketplace. The advertisement providing system includes an advertisement receiving unit to receive advertisements associated with products or services sold by a plurality of affiliate stores, each of which provides one marketplace; an advertisement providing unit to provide at least a portion of the received advertisements to a user connected to a website; an information processing unit to store information about an advertisement selected by the user and to provide the information about the advertisement stored in connection with the user according to a request of the user; and an integrated payment processing unit to receive product information from the affiliate stores associated with the advertisements based on the advertisements stored in connection with the user and to process an integrated payment with respect to products or services selected by the user based on the received product information.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement providing system and a method for providing an interface for integrated payment of goods in an integrated marketplace.

Embodiments of the present invention relate to an advertisement providing system and method for providing an interface for integrated payment of goods in an integrated marketplace.

If e-commerce or e-business is the conversion of the business between the business and the consumer to the Internet, then e-marketplace is the role of the intermediary between the supplier and the consumer Through new media such as the Internet. Marketplace is the key to connecting suppliers and consumers without belonging to suppliers. It is mainly used for B2B (business transaction). Revenue is the most important part of commissioning, and some marketplaces have a revenue model, such as registration fees. The reliability of the marketplace can help companies reduce the risk of having to deal with companies that they have never visited before, and the procurement system between marketplaces and corporations makes it easier to buy goods, Can be imported.

1 is a view for explaining a platform structure of a marketplace in the prior art. A marketplace according to the related art includes a registration platform 110 for registering information on products to be sold, a publishing platform 120 for publishing information on registered products, and a partner platform for affiliate marketing. FIG. Affiliate marketing is a technique in which a merchant site (that is, a site operated by the registration platform 110) that commerce on the Internet increases traffic and sales by recruiting an affiliate 140 that advertises its own site. For example, when pay-for-performance results are generated through an affiliate site, advertisement fee is paid to the affiliate (140).

At this time, the registration platform 110 is operated through an online auction such as auction or eBay or a system of an Internet shopping mall company. The publishing platform 120 may be a system, a cafe, a blog, A system of a portal site or a system of a reward site which provides a mini homepage or the like. Also, the affiliate platform 130 may be operated through a system of a company providing affiliate marketing. That is, in the prior art, each platform is operated as a separate system that is different from each other.

In addition, in the marketplace according to the related art, an interface capable of integrated payment for a plurality of products selected by the user, such as a shopping cart function, is provided to the user. However, such a shopping cart function is a function for collecting the merchandise provided by one marketplace and performing the integrated settlement, and can not process the integrated settlement for other marketplace products.

In this specification, a system and method are provided that can provide an integrated market place efficiently and provide an interface for integrated payment of goods in an integrated marketplace.

The present invention provides an advertisement providing system and method that can integrate the registration, exposure, sale, and settlement of a product to provide an integrated e-marketplace.

The present invention provides an advertisement providing system and method that can integrally process registration, exposure, sale, and settlement of goods using services provided by a portal site operating system that operates a portal site.

By providing an integrated marketplace by collectively processing, registering, exposing, selling, and paying for a product, and by providing a predetermined compensation to a member who acts as an affiliate through an affiliate platform for affiliate marketing And provides an advertisement providing system and method that can increase the advertisement effect.

The present invention provides an advertisement providing system and method that can integrate the registration, exposure, sale, and settlement of products of a plurality of market places, and provide an interface so that products of different market places can be consolidated.

An advertisement receiving unit that receives advertisements for products or services each of which is sold by a plurality of merchants providing a single marketplace, an advertisement receiving unit that provides advertisement to at least some of the received advertisements, An information processing unit for storing information related to the advertisement selected by the user in association with the user and providing the user with information about the advertisement stored in association with the user at the request of the user through the website, An integrated payment processing unit for receiving merchandise information from affiliated merchants associated with advertisements based on information on stored ads and processing integrated payment for products or services selected by the user based on the received merchandise information, An advertisement providing system is provided.

According to one aspect of the present invention, the integrated payment processing unit may perform an integrated settlement process for the goods or services selected by the user using at least one of a checkout payment using a user identifier issued to the user and a fee- can do.

According to another aspect of the present invention, each of the product information includes at least one of a unique identifier for the product or service selected as the product basic information for the product or service selected by the user, a shipping policy number for identifying the shipping fee policy, A bundled group policy number for identifying a bundled group policy that is a policy for the group when included in a group of goods or services.

According to another aspect, the integrated payment processor utilizes a unique identifier for a product or service and further uses at least one of a shipping rate policy and a bundling group policy to calculate a payment amount for the products or services selected by the user .

According to another aspect, each of the goods information may include at least a unique identifier for identifying the option selected by the user, as the goods option information, when the option for the goods or services is selected by the user.

According to another aspect, each of the product information may include at least a unique identifier for identifying an additional product selected by the user as additional product information, when an additional product for the goods or services is selected by the user.

According to another aspect, the fee for the integrated settlement can be charged to the merchant.

The method comprising the steps of: receiving advertisements for goods or services each of which is sold by a plurality of merchants providing a respective marketplace; providing at least some of the received advertisements to a user connected to the website; Storing information related to the advertisement selected by the user in association with the user, providing information about the advertisement stored in association with the user to the user at the request of the user, and providing the advertisement to the user in association with the user Receiving merchandise information from affiliated merchants associated with the advertisements based on the information about the merchandise, and processing integrated payment for the merchandise or services selected by the user based on the received merchandise information / RTI >

A computer-readable storage medium comprising instructions for controlling a computer system to calculate an advertising cost, the instructions comprising instructions for generating advertisements for products or services, each of which is sold by a plurality of merchants each providing a marketplace Receiving advertisements of at least some of the received advertisements to a user connected to the website, storing information related to the advertisements selected by the user in association with the users, The method comprising the steps of: providing information related to an advertisement stored in association with a user through a website; receiving merchandise information from merchants associated with the advertisements based on information on stored advertisements associated with the merchandise; The integrated payment for the goods or services selected by the user A computer-readable storage medium for controlling a computer system is provided.

The integrated e-marketplace can be provided by integrating the registration, exposure, sale, and settlement of goods.

By using the services provided by the portal site operating system that operates the portal site, the registration, exposure, sale, and settlement of goods can be integratedly processed.

By providing an integrated marketplace by collectively processing, registering, exposing, selling, and paying for a product, and by providing a predetermined compensation to a member who acts as an affiliate through an affiliate platform for affiliate marketing , The advertising effect can be increased.

Exposure, sale, and settlement of products of a plurality of marketplaces, and provide an interface that enables the integration of settlement of products of different marketplaces.

1 is a view for explaining a platform structure of a marketplace in the prior art.
2 is a view showing an overview of a portal site operating system and an advertisement providing system in an embodiment of the present invention.
3 is a diagram showing an overview of an advertisement providing method in an embodiment of the present invention.
4 illustrates an example of a process of distributing information about a product through a social network service in an embodiment of the present invention.
5 is a diagram for explaining a platform structure in an embodiment of the present invention.
FIG. 6 is a diagram illustrating a relationship between a member, an affiliate shop, and an advertisement providing system in an embodiment of the present invention. FIG.
FIG. 7 illustrates an example of merchandise of a plurality of merchant selected from a user according to an exemplary embodiment of the present invention.
8 is a diagram illustrating an example of a real-time interfacing item in an embodiment of the present invention.
9 is an example showing basic merchandise information according to a merchandise in an embodiment of the present invention.
FIG. 10 is an example showing product option information and additional product information according to a product, in an embodiment of the present invention.
11 is a view showing information according to detailed items of a shipping policy and a bundling group policy according to an embodiment of the present invention.
12 is a diagram showing a part of a web page providing specific information of a product selected by a user in an embodiment of the present invention.
Figure 13 is a diagram illustrating a portion of an knowledge shopping web page in an embodiment of the present invention.
14 is a block diagram for explaining an internal configuration of an advertisement providing system in an embodiment of the present invention.
15 is a flowchart showing an advertisement providing method in an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Embodiments of the present invention relate to an advertisement providing system and an advertisement providing method performed by the advertisement providing system. The advertisement providing system may be a portal site operating system that provides various services to users such as a portal site, It may be a system included in the operating system.

2 is a view showing an overview of a portal site operating system and an advertisement providing system in an embodiment of the present invention. 2, an advertisement providing system 220 is included in the portal site operating system 210. At this time, the portal site operating system 210 can provide the portal site 240 to the user requesting access through the user terminal 230, and can provide various services through the portal site 240.

Various services provided to users through the portal site 240 may correspond to a shopping information providing service, a web document search service, a personal page management service, a social network service, a payment service, and the like. Herein, the shopping information providing service searches for a product search service for shopping, the search service for a web document searches for specific web documents corresponding to input keywords, and the personal page management service searches for a blog, a cafe, And a service for allocating and managing a page of a specific URL to an individual user who is a member as a member. Here, the web document provided by the search service of the web document may include a web document for the search advertisement. In addition, the social network service may mean a service that enables users to form a human network on the web. Such a social network service may be associated with a personal web environment (PWE) or associated with the personal page management service described above.

At this time, the advertisement providing system 220 is a system included in the portal site operating system 210. The advertisement providing system 220 includes at least one of the shopping information providing service, the web document search service, the personal page management service, the social network service, Services may be provided directly or may be associated with at least one service. The advertisement providing system 220 receives merchandise through a personal page allocated to a user who subscribes to a member, and receives information about the personal page or merchandise on which the merchandise is registered by using at least one of the various services described above, .

That is, all the various services provided through the portal site 240 and the portal site 240 through the advertisement providing system 220 can be utilized for an integrated e-market place.

Also, the advertisement providing system 220 may be configured such that, when the purchase of the goods occurs through the information uploaded and uploaded through the above-described social network service, the information about the personal page or the product in which the goods are registered, And can provide predetermined compensation. That is, the ad serving system 220 may include an affiliate platform for affiliate marketing. At this time, the main publisher for affiliate marketing can also utilize various services provided through the portal site 240.

For example, assume that there is a service A, which is a social network service provided by the advertisement providing system 220 or the portal site operating system 210. Suppose that the user c uploaded the information about the personal page B in which the goods registered in the personal page B of the user b or the goods are registered through the service A, At this time, if the user d visits the personal page B through the uploaded information and purchases the commodity, predetermined compensation may be provided to the user c who uploaded the information.

In addition, as described above, the social network service may be associated with a personal page management service that provides and manages personal pages such as blogs, cafes, or mini homepages. At this time, the purchase of the product itself can be performed through the personal page in which the initial product is registered. That is, the information uploaded through the social network service may include a link to the personal page in which the goods are initially registered. In the above example, suppose that the user c scrapped (uploaded) information about the goods registered in the personal page B of the user b to the personal page C of the user c. At this time, a link to the personal page B may be set in the information of the scrapped goods. In this case, when the user d who visits the personal page C visits the personal page B via the link and purchases the goods, the advertisement providing system 220 may provide the user c with predetermined compensation.

The predetermined compensation may be provided in the form of a coupon or a reserve managed by the portal site operating system 210, and may be provided only to a user who first uploads information to a social network service or a personal page as needed. In the present specification, the term " reserve money "may be expressed as a unit of currency used in the real world, but may be represented by cyber currency such as points or mileage corresponding to the currency used in the real world. In the case of cyber money, for example, it can be freely expressed as needed, such as cyber money with a value of 1: 1 ratio or cyber money with a value of 1: 10 ratio with units of money actually used in the real world .

3 is a diagram showing an overview of an advertisement providing method in an embodiment of the present invention. First, the user 310 may register a product through the personal page 320 allocated to the user 310. At this time, the advertisement providing system according to the present embodiment can expose the information about the goods or the personal page 320 through the various services 330. For example, the advertisement providing system may expose the information by using the shopping information providing service or may include the information in the search result by using the web document search service. In addition, the advertisement providing system may expose information through other cafes, blogs, mini-homepages or the like using the personal page management service, or may expose the information through the social network service. In addition, the advertisement providing system may expose the information through the external advertisement 340. Here, the external advertisement 340 may mean another portal site or another publisher.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site. In addition, to "expose" information such as an advertisement or a product includes the provision of promotional contents such as text, image, sound, video, hyperlink, etc. associated with the advertiser through the site (publisher) Can be interpreted. In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the advertiser-induced situation may include, for example, a situation in which the page associated with the advertiser is exposed to the user who selected the advertisement.

At this time, the exposed information can be subscribed by other users. That is, the users who subscribe to the exposed information can be provided with information to the users' personal space through the personalized web service 250, and the users can easily check the information provided in the personal space. Here, the personal space may refer to a space on the web that is provided through a personalized web page that provides individual web storage space, and may be a household service, a calendar service, or a schedule management. That is, the users can easily and easily check the information provided by the individual web pages anywhere in the wired / wireless Internet connectionable environment. The information to be subscribed can be provided periodically according to the conditions set by the users, or as a private space when the set conditions are met.

In addition, the exposed information may be uploaded (rumored) by other users via the social network service 260 or personal page 270. That is, once exposed information can be secondarily exposed to other users by other users. In this case, the advertisement providing system may provide predetermined rewards to other users who have uploaded the information.

2, the social network service 260 and the personal page 270 are separately displayed. However, since the personal page 270 such as a blog or a cafe mini homepage also forms a personal relationship with other users, the social network service 260 260). In addition, uploading information about a product via the social network service 260 may also include conveying information about the product via the mail.

Referring again to FIG. 1, the payment service may include a checkout payment service. Here, the check-out payment service may mean a service that allows users who subscribe to the payment service provided by the portal site to conveniently purchase and settle a product with the ID of the portal site. The purchase of goods on the personal page in which the goods are registered can also be paid using such a check-out settlement service. Such a check-out settlement service can also support payment using the above-mentioned reserve money or coupon.

That is, by using the advertisement providing system according to the embodiments of the present invention, not only the process of registering, exposing, selling, and settlement of goods can be integrally handled, but also, It becomes possible to perform processing.

4 illustrates an example of a process of distributing information about a product through a social network service in an embodiment of the present invention.

The user 410 may subscribe the information 420 about the exposed products through various services or upload the information 420 through the social network service. Here, the information 420 can be exposed through various routes such as a blog, a cafe, a news, an webtoon, and a shopping. At this time, the cell blog 421 may refer to a personal page in which the information 420 is registered. At this time, the information subscribed to the user 410 through the personalized web service can also be uploaded by the user 410 through the social network service. Alternatively, it may be set to be automatically uploaded via the social network service according to the selection of the user 410. The information 420 uploaded via the social network service may be exposed to other users who have established a personal relationship with the user 420 and at least one user of the other users may view the goods through the exposed information 420 When purchasing, the user 410 may be provided with a predetermined compensation. At this time, the purchase of the product may be limited to the purchase occurring in the cell blog 421. In other words, the user 310 can act as an affiliate in the integrated marketplace without requiring a separate membership.

5 is a diagram for explaining a platform structure in an embodiment of the present invention. As described above, in the embodiments of the present invention, a registration platform 510 for registering information on a product to be sold, a publishing platform 520 for publishing information on the registered product, and an affiliate 530, An affiliate platform 540 that manages the performance of and distributes the revenue may be included in one system. In other words, it is possible to integrate the processes of registration, exposure, sales, payment, and profit distribution throughout the system through one system. That is, an integrated marketplace can be provided by using various services provided by one portal site.

The registration platform 510 can additionally receive and manage detailed information of the goods registered through the cell blog, and can manage the state of interest of the users and the purchase price of the goods. In addition, the registration platform 510 may receive and manage information on an event or a plan exhibition, and may expose it through a cell blog.

At this time, the publishing platform 520 may not only directly advertise products using blogs, cafes, mini-homepages, or mail, but also secondly promote information about products through buzz marketing or viral marketing And can be linked with a social network service. Such a publishing platform 520 can provide traffic to a cell blog by exposing information about a product or cell blog through a blog, cafe, mini-homepage, mail or social network service. That is, it can serve as an advertisement providing a user to purchase a product by introducing users to the cell blog.

The affiliate 530 may basically be a member of the portal site operating system 210 described with reference to FIG. 2, but may be a member of the checkout payment service, which is a payment service provided by the portal site operating system 210 May be limited.

The affiliate platform 540 may manage the performance of such an affiliate 530 to distribute revenue. That is, the affiliate 530 that has uploaded the information about the product through the social network service and has led to the purchase of the product may be provided with predetermined compensation such as a reserve or a coupon. That is, the members of the settlement service can induce other users who voluntarily form a personal relationship to publicize information about the goods secondarily.

Hereinafter, an advertisement providing system and method capable of providing an integrated payment function for a plurality of products such as an integrated shopping cart through an integrated marketplace will be described.

FIG. 6 is a diagram illustrating a relationship between a member, an affiliate shop, and an advertisement providing system in an embodiment of the present invention. FIG. That is, FIG. 6 outlines the relationship between the advertisement providing system 610, the merchant 620, and the member 630.

Here, as described above, the advertisement providing system 610 may be a portal site operating system that provides various services to users through a portal site, or a system included in the portal site operating system. In addition, the merchant 620 may refer to a site of an advertiser who requests admission to an affiliate shop among advertisers who are exposed to advertisement through a portal site, and has been approved for admission. In addition, the member 630 may mean a user who is registered as a member in the portal site. For example, the portal site operating system can expose an advertisement for an affiliate shop 620 or a product or service sold at an affiliate shop 620 to a member 630 through a portal site.

At this time, the member 630 may visit the affiliated shop 620 through advertisement of the exposed affiliated shop 620, but may display the merchandise (or service, hereinafter, "goods") of the exposed affiliated shop 620, You can buy it yourself. As described above, the advertisement providing system 610 can provide the integrated marketplace through the portal site, and thus can sell the goods or services of the merchant 620 directly through the portal site.

In this case, the member 630 can request purchase of the goods or services exposed through the portal site using a user interface such as a purchase button. At this time, the advertisement providing system 610 can receive the pieces of merchandise information necessary for the order from the merchant 620 and can link the order information. For example, the merchant 620 may calculate the order amount, the shipping cost, and the like, and may transmit the final payment amount to the advertisement providing system 610.

However, if the member 630 wishes to purchase a plurality of goods (or services) sold at a plurality of different merchants, the advertisement providing system 610 may determine that the merchandise 630 Services) must be integrated and calculated.

That is, when the order information is linked only when an order is generated, the merchant information selected by the user is not updated in real time on the merchandise information stored in the shopping cart, and the merchant 620 delivers only the final payment amount, The advertisement providing system 610 can not know the missing logic. In addition, each merchant performs settlement through a contracted PG (Payment Gateway), and since the contract conditions with the contracted PG are different for each merchant, simultaneous ordering for a plurality of merchants is difficult. Also, various sales / marketing / service activities are difficult, such as charging a fee by handling settlement amount.

Accordingly, the advertisement providing system 610 does not merely receive the product information or the final payment amount only when a request for purchase is received for the product, but the external product database of the merchant 620 and the product information API (Application Programming Interface) Through real-time interfacing, product information can be received, internally stored and updated in real time. In addition, the advertisement providing system 610 may integrate the settlement amount including the items for directly calculating the final settlement amount such as the shipping cost and the bundling policy of the products, and the calculation logic built up through logic internalization.

In addition, the advertisement providing system 610 can directly process the integrated payment without going through the PG at the time of payment using the integrated shopping cart by using the charge-up fee such as check-out settlement or cyber money. The payment method using the paid-up charge can be a payment method in which a user charges a certain amount of money through various payment means such as credit card, real-time account transfer, mobile phone payment, and the like. Through the settlement method using the paid-up charge, even if the merchant 620 is not a merchant following the check-out settlement, consolidated settlement becomes possible.

FIG. 7 illustrates an example of merchandise of a plurality of merchant selected from a user according to an exemplary embodiment of the present invention. Web page 700 represents a portion of a web page that provides an integrated shopping cart functionality for integrated payment of goods in an integrated marketplace. Here, the web page 700 may be one of a plurality of web pages included in the portal site. At this time, as shown in the web page 700, the products selected by the user are products of different merchants.

The advertisement providing system 610 described with reference to FIG. 6 may receive the product information through the real-time interfacing process 710 from the merchandise databases of the respective merchants to update the information on the products stored in the shopping cart, The total payment amount between products can be directly calculated and displayed. In addition, the advertisement providing system 610 may perform integrated payment for a plurality of products selected using checkout payment or cyber money such as check-out payment in connection with merchants.

For example, when loading the integrated shopping cart, the advertisement providing system 610 may request the merchandise information for each merchandise from the merchant, and each merchant may transmit detailed information for each merchandise to the advertisement providing system 610 . At this time, the advertisement providing system 610 can update the integrated shopping cart based on the transmitted detailed information of each product.

8 is a diagram illustrating an example of a real-time interfacing item in an embodiment of the present invention. Figure 8 illustrates items for real-time interfacing with a database of merchants for integrated cart operations such as ordering, option change, commodity addition, and shipping cost calculation for a product (or service). First, the first dotted line box 810 indicates that basic product information should be linked as basic information, and the second dotted line box 820 indicates information for selecting a color or size of a product as information for product modification / It indicates that the product option information and the additional product information should be linked. Also, the third dashed line box 830 indicates that the shipping charge policy information and the bundled group policy information should be interlocked with each other for the calculation of the postage.

Table 1 below shows an example of a database item required when linking basic information on products.

Item Contents Product classification KEY Unique identifier of the product - Classification key for DB connection Product Knowledge Shop ID If the product is a knowledge shopping registered product, the identifier (mall_pid) of the knowledge shopping merchant, product name Product name of the product price The sale of the product Order Count Number of orders for this product Availability / Count Availability of this product Shipping policy number The shipping policy number of this product - Classification for DB connection KEY Bundled group policy number If the product has bundle policy Bundle policy number - Classification key for DB connection Option Category KEY Unique identifier of option product - Classification key for DB connection Option Name Product name of option product Option Price The sale price of the option product Optional order quantity Order quantity of optional goods Option stock availability Availability of optional items Additional Product Categories KEY Unique identifier of additional product - Classification key for DB connection Additional Product Name Product name of additional product Additional product sales price Sales of additional products Additional product order count Number of orders for additional items Additional items available Availability of additional items

9 is an example showing basic merchandise information according to a merchandise in an embodiment of the present invention. Web page 910 represents a portion of a web page that provides an integrated shopping cart functionality for integrated payment of goods in an integrated marketplace. At this time, the first table 920 stores product basic information for the first product displayed on the web page 910, the second table 930 stores product basic information for the second product displayed on the web page 920, Respectively.

Table 2 below shows an example of a database item for detailed setting of product option information.

Item Contents Option Category KEY Unique identifier of the option - Distinguished KEY for DB connection Option Category Classification of applicable options: Single type / Combination type / Direct type Optional label Name of the option Option name Option name of the option Option price The additional cost of the option Availability / Count Availability and number of options

Table 3 below shows an example of a database item for detailed setting of additional product information.

Item Contents Additional configuration Product classification KEY Unique identifier of the additional constituent product - Classification key for DB connection Additional configuration item number The number of the additional configuration item Additional configuration item label Label for this additional configuration item Additional Composition The name of the product Additional configuration item sales price The sales of the additional components Availability / Count Availability and number of additional configuration items

FIG. 10 is an example showing product option information and additional product information according to a product, in an embodiment of the present invention. Web page 1010 represents a portion of a web page that provides an integrated shopping cart functionality for integrated payment of goods in an integrated marketplace. In this case, the first table 1020 indicates database items required for selecting a product option of the first product displayed on the web page 1010, the second table 1030 indicates a database item required to select a product item of the first product displayed on the web page 1010, And database items necessary for selecting a product.

Table 4 below shows an example of information about shipping and bundling group policies.

Item Contents Shipping policy by product · Shipping policy for each individual item
· Specify the type of shipping, payment method (prepayment / prepayment), bundling status, bundling group number, Bundled Group Policy · If each item is in a specific bundle group, the policy of recalculating the total shipping cost based on the shipping rate of each product according to the policy of the group

A bundle group policy can include, for example, information about how much shipping is to be made when bundling multiple products. The shipping cost for each product can be determined according to a predetermined database item, but in the case of a bundle group, the process for calculating the total shipping cost according to the bundling group policy can be variously determined. That is, the advertisement providing system 610 illustrated in FIG. 6 receives information on the merchandise-specific shipping cost policy and the bundling group policy for each merchant, and calculates the shipping cost for all the merchandise selected by the user based on the received information do.

Tables 5 and 6 below show an example of a database item required to receive information on the shipping cost policy and the bundling group policy for each product.

Item Contents Shipping policy number Unique identifier of applicable shipping policy - Classification key for DB connection Shipping Type If there is no need to update after selecting the item, remove the corresponding item and include it in the basic linked DB Basic shipping cost Basic shipping cost Free conditional use
Condition Whether to use a conditional free policy, such as free shipping for a while (0 if disabled) Shipping by quantity
Whether to use it Disable or quantity premium or interval input Quantity premium If X number of purchases is repeated, each corresponding X number Quantity section and
Additional shipping costs Add to Cart Ex) 2-10 :: 1000 // 11-100 :: 2000 (2 - 10 additional 1,000 won, 11-100 additional 2,000 won) Bookshelves
Policy If the policy is applied to the non-discriminatory policy of the book: Ex) 3000/5000 (Add 3,000 won for 2 areas and 5,000 won for 3 areas)

Item Contents Bundle group
Policy number Unique identifier of corresponding bundling policy - Classification key for DB connection Bundle shipping fee
Calculation method Maximum charge or minimum charge Bookshelves
Policy For example, 3000/5000 (3,000 won added for 2 areas, 5,000 won added for 3 areas)

11 is a view showing information according to detailed items of a shipping policy and a bundling group policy according to an embodiment of the present invention. Web page 1110 represents a portion of a web page that provides an integrated shopping cart functionality for integrated payment of goods in an integrated marketplace. The first table 1120 and the second table 1130 represent database items necessary for calculation of the shipping cost according to the product shipping cost policy and the bundling group policy of the second product displayed on the web page 1110.

12 is a diagram showing a part of a web page providing specific information of a product selected by a user in an embodiment of the present invention. Web page 1200 represents a portion of a web page that contains detailed information about product "AAA ". At this time, the web page 1200 may be a web page of the corresponding merchant. That is, after the advertisement of the merchant is exposed to the user, when the user clicks the exposed advertisement, the user can visit the merchant, that is, the site associated with the advertiser. At this time, a user interface for storing information about the product in the integrated shopping cart provided by the portal site may be inserted into such a site.

That is, the web page 1200 includes a user interface "shopping cart " 1210 for storing information on the product" AAA "in the integrated shopping cart, 1220 < / RTI > At this time, when the user clicks on the user interface "shopping cart" 1220, information on the product "AAA" may be stored in the integrated shopping cart. The user can select various products to be sold in various merchants, put them in the integrated shopping cart, and purchase the products selected in the integrated shopping cart at a time.

The "SNS information" shown in the web page 1200 may refer to a user interface provided by a user to upload information about a product through a specific social network service (SNS).

Figure 13 is a diagram illustrating a portion of an knowledge shopping web page in an embodiment of the present invention. Web page 1310 represents part of the knowledge shopping page provided by the portal site. Here, as for the merchandise of the merchant using the knowledge shopping, a user interface "Integrated shopping cart" 1311 for providing a function for the user to store the information about the merchandise in association with the user, as shown in the web page 1310, It can be exposed in relation to the goods. 13 shows an example in which a pop-up window 1320 related to the product is provided to the user when the user interface "integrated shopping cart add" 1311 is selected by the user.

As shown in FIGS. 12 and 13, not only a web page in which an advertisement of a merchant is exposed on a portal site, but also a user interface for storing information on a merchandise in an integrated shopping cart may be exposed to the merchant. The user can purchase various merchandise of various merchants at once in the integrated marketplace by using the user interface for such an integrated shopping cart. In addition, the user interface for the integrated shopping cart can be exposed to the web page indicating the user's desired product, and information about the product can be stored in the integrated shopping cart regardless of the steam route if the product is an merchant using the integrated shopping cart .

14 is a block diagram for explaining an internal configuration of an advertisement providing system in an embodiment of the present invention. The advertisement providing system 1400 according to the present embodiment may include an advertisement receiving unit 1410, an advertisement providing unit 1420, an information processing unit 1430 and an integrated payment processing unit 1440 as shown in FIG.

The advertisement receiving unit 1410 receives advertisements for products or services that are respectively sold by a plurality of merchants providing one marketplace. At this time, the advertisements may be directly received from a plurality of merchants, but they may be received through a separate advertising platform. Here, the advertisement platform may be a system for performing bidding for an advertiser, matching between an advertisement and a keyword, sorting of an advertisement or an advertiser, providing an advertisement to a publisher, and accounting for exposure of an advertisement. With respect to the general technical aspects of the advertising platform, the description of the matters which can be understood with reference to the prior art relating to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted. At this time, the received advertisements can be exposed through the web site, and the advertisement expenses due to the advertisement exposure can be charged to the merchants. When the advertisement is received through the advertising platform, the billing based on the exposure of the advertisement can be processed in the advertisement platform, and if the advertisement is received directly from the merchant, May be performed by a portal site operating system associated with the providing system 1400. The portal site operating system has already been described with reference to FIG.

Advertiser 1420 provides advertisements to at least some of the received advertisements to a user who has accessed the website. At this time, the web site accessed by the user may be a portal site or a site linked to the portal site, and at least some of the advertisements may be exposed to the user through the web site. At this time, at least some of the advertisements may be exposed to the user through the portal site operating system described above.

The information processing unit 1430 stores information related to the advertisement selected by the user in association with the user, and provides the user with information about the advertisement stored in association with the user at the request of the user through the website. At this time, storing and providing information about the advertisement can be processed through the integrated shopping cart function that has already been described in detail. That is, when the user selects information about a commodity to be included in the integrated shopping cart, information about the commodity is stored in the integrated shopping cart in association with the user, and the commodity stored in the integrated shopping cart May be provided to the user again.

The integrated payment processing unit 1440 receives merchandise information from affiliated merchants associated with the advertisements based on information about the ads stored in association with the user, and displays the merchandise selected by the user on the basis of the received merchandise information or services The integrated settlement of the settlement. At this time, the fee for the integrated payment may be charged to the merchant. In other words, in addition to the advertising expenses due to the exposure of the advertisement in the medium that exposes the advertisement, the sales can be improved through the additional income according to the processing of the integrated payment.

In addition, the integrated payment processor 1440 may use the at least one of the check-out settlement using the user identifier issued to the user and the paid-up fee charged by the user to perform the transaction of the goods or services selected by the user can do.

Each of the product information includes at least one of a unique identifier for the product or service selected as the product basic information for the product or service selected by the user, a shipping policy number for identifying the shipping fee policy, And a bundled group policy number for identifying the bundled group policy that is a policy for the group when included in the group. Product basic information has already been described in detail in Table 1 and FIG. In this case, the integrated payment processing unit 1440 may use a unique identifier for the goods or service, calculate at least one of the shipping cost policy and the bundling group policy to calculate the payment amount for the goods or services selected by the user have.

In addition, each of the goods information may include at least a unique identifier for identifying the option selected by the user as the goods option information, when the option for the goods or services is selected by the user. Each of the product information may include at least a unique identifier for identifying the additional product selected by the user as the additional product information when the additional product for the goods or services is selected by the user.

15 is a flowchart showing an advertisement providing method in an embodiment of the present invention. The advertisement providing method according to the present embodiment can be performed by the advertisement providing system 1400 described with reference to FIG.

At step 1510, the advertisement providing system 1400 receives advertisements for products or services, each of which is sold by a plurality of merchants providing each one marketplace. At this time, the advertisements may be directly received from a plurality of merchants, but they may be received through a separate advertising platform. Here, the advertisement platform may be a system for performing bidding for an advertiser, matching between an advertisement and a keyword, sorting of an advertisement or an advertiser, providing an advertisement to a publisher, and accounting for exposure of an advertisement. With respect to the general technical aspects of the advertising platform, the description of the matters which can be understood with reference to the prior art relating to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted. At this time, the received advertisements can be exposed through the web site, and the advertisement expenses due to the advertisement exposure can be charged to the merchants. When the advertisement is received through the advertising platform, the billing based on the exposure of the advertisement can be processed in the advertisement platform, and if the advertisement is received directly from the merchant, May be performed by a portal site operating system associated with the providing system 1400. The portal site operating system has already been described with reference to FIG.

At step 1520, the advertisement providing system 1400 provides the user who has accessed the website with at least some of the received advertisements. At this time, the web site accessed by the user may be a portal site or a site linked to the portal site, and at least some of the advertisements may be exposed to the user through the web site. At this time, at least some of the advertisements may be exposed to the user through the portal site operating system described above.

In step 1530, the advertisement providing system 1400 stores the information about the advertisement selected by the user in association with the user, and transmits information about the advertisement stored in association with the user to the user through the website to provide. At this time, storing and providing information about the advertisement can be processed through the integrated shopping cart function that has already been described in detail. That is, when the user selects information about a commodity to be included in the integrated shopping cart, information about the commodity is stored in the integrated shopping cart in association with the user, and the commodity stored in the integrated shopping cart May be provided to the user again.

At step 1540, the ad serving system 1400 receives merchandise information from merchants associated with the ads based on information about the ads stored in association with the user, and determines, based on the received merchandise information, Process consolidated billing for selected products or services. At this time, the fee for the integrated payment may be charged to the merchant. In other words, in addition to the advertising expenses due to the exposure of the advertisement in the medium that exposes the advertisement, the sales can be improved through the additional income according to the processing of the integrated payment.

In addition, the advertisement providing system 1400 may use at least one of a check-out settlement using a user identifier issued to the user and a charge-up fee charged by the user to perform a transaction for collecting transaction prices of products or services selected by the user can do.

Each of the product information includes at least one of a unique identifier for the product or service selected as the product basic information for the product or service selected by the user, a shipping policy number for identifying the shipping fee policy, And a bundled group policy number for identifying the bundled group policy that is a policy for the group when included in the group. Product basic information has already been described in detail in Table 1 and FIG. In this case, the advertisement providing system 1400 may use a unique identifier for the goods or service, and may further calculate at least one of the shipping cost policy and the bundling group policy to calculate the payment amount for the goods or services selected by the user have.

In addition, each of the goods information may include at least a unique identifier for identifying the option selected by the user as the goods option information, when the option for the goods or services is selected by the user. Each of the product information may include at least a unique identifier for identifying the additional product selected by the user as the additional product information when the additional product for the goods or services is selected by the user.

The contents omitted from FIG. 14 or FIG. 15 can be referred to the contents of FIG. 1 to FIG.

As described above, according to the embodiments of the present invention, an integrated marketplace can be provided by integrally processing registration, exposure, sales, and settlement of goods. In addition, the registration, exposure, sale, and settlement of goods can be integrally processed using the services provided by the portal site operating system that operates the portal site. In addition, the present invention provides a one-piece marketplace by integrally processing registration, exposure, sale, and settlement of goods, and provides predetermined compensation to members who act as affiliates through an affiliate platform for affiliate marketing, The advertising effect can be increased. In addition, it is possible to integrally process the registration, exposure, sale, and settlement of products of a plurality of market places, and to provide an interface to allow settlement of products of different market places.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

610: Ad serving system
620: Merchant
630: Member

Claims (1)

An advertisement providing system that provides an interface for integrated payment of goods in an integrated marketplace.

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