KR101287970B1 - Integrated marketing and member management system and method based on area - Google Patents

Abstract

PURPOSE: A local based integrated marketing, a member management system, and a management method are provided to reduce marketing expenses and facilitate member collection. CONSTITUTION: A user terminal (10) transmits a set of purchaser member information, product purchase information, or service request information of an authenticated purchaser member to an integrated marketing management server (100). The integrated marketing management server posts the information for one or more offline stores on a website. The integrated marketing management server registers and manages purchaser member information, recommender information, and sales manager information. When a purchase request is registered, the integrated marketing management server automatically informs the purchase request to a corresponding member store based on a business/local quota system. The integrated marketing management server receives processing completion information for the purchase request and a constant rate of purchase expenses from the member store and provides accumulated money to a sales manager. [Reference numerals] (10) User terminal; (110) Member store management unit; (111) Member store DB; (120) Integrated marketing management unit; (130) Member management unit; (131) Member DB; (20) Call center terminal; (30) Wired/wireless communication network

Description

Integrated marketing and member management system and method based on area}

The present invention relates to a regional-based integrated marketing and membership management system and management method, and more specifically, by applying a regional-based industry-specific quota system to recruit and register offline stores (sellers or service providers) as seller members, seller members Local market information is distributed online through the website and offline by local sales representatives or referrals, and the purchase or service application received from the buyer member through online or call center terminals is promoted within the same region. By linking to a seller member and saving a portion of the processing charges for each purchase or service request to the buyer member, the member's recommender and local sales representatives, the buyer can freely use it in the offline store registered as the seller member. member The present invention relates to a regional-based integrated marketing and member management system and method for forming an intimate relationship between a member's recommender and a sales representative in a region to promote offline stores.

Recently, with the development of information and communication technology, e-commerce using the Internet is spreading not only in the trade, distribution, and finance sectors, but also in the economy and society. As a result, new marketing techniques incorporating online technology are continuously being applied to the marketing field that was performed offline. Is appearing.

1 is a block diagram of a network marketing widely used as one of the conventional marketing methods.

As illustrated in FIG. 1, network marketing is a form in which a member who has purchased and used a product voluntarily converts into a recommender and resells the product to another consumer. The system is configured to make direct purchases or to introduce and sell products to itself and other consumers. Therefore, network marketing has a form in which all members are connected to the network to gradually expand the sales range of the product through an iterative process in which newly introduced consumers are converted back into sellers. The seller is distributed to the recommended members to motivate an active product sale.

However, since network marketing is based on direct sales by members, the focus is on marketing to members because of the characteristics of the business, which may reduce the quality of products. The disadvantage is that it can be.

On the other hand, in the case of offline stores that sell goods or services in traditional or small markets, many companies are small and economically inexpensive, so mass advertising or promotion is practically impossible. Despite being a provider, if you do not have a lot of members, you face many difficulties in operating the company. Therefore, in the case of small stores but offline stores that provide high-quality goods or services, a marketing method that can acquire a large number of members at a low cost is absolutely necessary.

In this regard, Korean Patent Publication No. 10-2003-0008894 (published Jan. 29, 2003) discloses an internet using recommender rewards for selling tangible or intangible goods or services to a large number of potential buyers through referrals. Techniques for recommendation marketing methods are known.

According to this known technology, when a recommender enters a recommender registration information including a payment identifier into a computer, a unique identification code for the recommender is generated and outputted, and the recommender includes the recommender's email address, the recommender identification information, and the recommender identification code. If you enter the introductory information on your computer, create an introductory email based on the introductory information, attach the link URL to this email, and send the introductory email to the e-mail address of the nominee. After extracting the identification code of the recommender corresponding to the connected recommender, the first reward point is paid, and when the recommender enters purchase subscription information including his / her unique identification information and payment acceptance information into the computer, Extract the unique identification code of the corresponding recommender The first is arranged to pay the second reward points for.

In addition, the Republic of Korea Patent Registration No. 10-0733161 (registered on June 21, 2007), for the promotion and advertisement of goods and services provided by the seller, and receives the purchase information according to the purchase of products in the member's online store and offline store Techniques for an integrated membership marketing management method and system for providing reserves to members and member recommenders are known.

According to this well-known technology, after receiving member registration application information and merchant registration application information from consumers and sellers, respectively, and registering as members and merchants, respectively, purchase information about merchandise associated with merchants is received from members and purchase information is received from merchants. Receiving the authentication information, and transmitting predetermined reserve information corresponding to the purchase information to members and recommenders.

However, in the conventional technology, since the former applies a marketing method to introduce referrals and rewards using a computer and the Internet, active participation may still be opaque in the offline store, and the latter may be excellent in terms of a server operator. Since there is no standard for securing a merchant (merchant), there is still a fear of deterioration of the product quality for the offline store registered as the merchant.

Therefore, by combining traditional network marketing and offline stores, it is possible to reduce membership marketing costs and easily acquire members for offline stores that provide high-quality products and services. There is a need for a new type of integrated marketing and membership management system and method that can be secured and can be used to return profits for both offline purchase and service application activities.

KR 10-2003-0008894 A 2003.01.29 KR 10-0733161 B1 2007.06.21

The technical problem to be solved by the present invention is to recruit merchant information of offline stores to affiliated members by applying a quota system based on the industry type, and to distribute the respective merchant information online through the website, sales representatives or recommenders in the region Through offline distribution through the online and call center terminal, purchases or service requests are processed in connection with affiliated stores in the same area, while reducing marketing costs for offline stores that provide high quality products and services. It makes it possible to easily acquire members, secure excellent sellers (merchants) from the server operator's position, and provide profitable products and services for both offline purchase and service application activities from the buyer's point of view. Two birds available The aim is to provide a new form of integrated, regionally based marketing and membership management system and methodology.

One embodiment of the present invention for achieving the above object is connected to the integrated marketing management server through a wired / wireless communication network, the purchaser member information, or product purchase or service application information by the authenticated buyer member to the integrated marketing management server One or more user terminals for delivering; Register and manage one or more offline store information selected through pre-association as affiliates based on industry and region quotas and post them jointly through the website, and register and manage buyer member information, referral information, and sales representative information by region. It checks whether a purchase request is received through a call center or website in connection with a call center terminal, and when a purchase request is received, searches for an affiliate store of a business corresponding to the purchase request in the region where the buyer member belongs to the purchase request. It automatically notifies the relevant merchants based on the sector and region based on the industry and region to receive the processing, and receives the processing completion information on the purchase application and a certain ratio of the purchase price from the merchants in the buyer member, the member's recommender, and the buyer member's region. Each reserve to sales representative It is a community-based integrated marketing and membership management system that includes; integrated marketing management server provided.

In the region-based integrated marketing and member management system of the present invention, the integrated marketing management server registers and manages one or more offline store information selected through a pre-association by classifying affiliates based on each industry type and region, and registered and managed. Merchant management unit for collecting and managing the evaluation information of the merchant information from the buyer member; Register affiliated information based on the registered industry and region based on the quota system through the website, and check whether the purchase request is received through the call center or website in connection with the call center terminal, and respond to the corresponding purchase request when the purchase request is received. Search the merchants in the industry to which the buyer's member belongs and automatically notify the relevant merchants based on the quota system by industry and region so that the corresponding purchase application is processed, and the processing completion information for the purchase application and a certain percentage of the purchase price An integrated marketing management unit which is provided from the affiliated store and accumulates to the sales representative in the region to which the buyer member and the member's recommender and the buyer member belong; Registered and saved membership information or newly registered member information and online member information registered on the website through registered affiliates based on the registered industry and region as local buyer members, registered and stored, and reserve information on buyer members, And a member manager for storing and managing the recommender information of the member and the sales representative information in the region to which the buyer belongs, for each region.

Another embodiment of the present invention for achieving the above object is a marketing and member management method made by the integrated marketing management server in a network system comprising an integrated marketing management server that the user terminal is accessible through a wired / wireless communication network. The method may include: registering one or more offline store information selected through pre-association by classifying affiliates based on each industry type and region and registering the registered affiliate type information based on each type of industry and region through a website; Collect and register previously registered member information or newly registered member information and online member information registered through the wire / wireless communication network from the user terminal through affiliated businesses based on the registered industry type and region, and purchasers in each region Managing the recommender information and the sales representative information of the member in association with the buyer member; Check if the purchase request is received through the call center or website in connection with the call center terminal, and if the purchase request is received, search for the merchants corresponding to the purchase request in the region where the buyer member belongs and process the purchase request. Automatically notifying the corresponding affiliated stores based on each industry and region based quota system so as to be made; And receiving the processing completion information on the purchase application and a predetermined ratio of the purchase price from the merchant to provide the savings to the buyer member, the member's recommender, and the sales representative in the region, respectively. It is a way.

In the method according to the present invention, after the processing completion information for the purchase application is provided from the affiliated store, it is checked whether there is a request for input of the evaluation information by the purchaser member who is the corresponding party to the purchase application, and the evaluation information of the pre-registered merchant is obtained. Another embodiment may be implemented in a form that further includes collecting and storing from a buyer member.

In addition, the method according to the present invention, based on the evaluation information collected from the buyer member in the region for the registered merchants for each region, the step of updating the merchant information based on the quotas by industry and region; have.

According to the present invention, the seller (seller or service company) information of the offline store is recruited to the affiliated members by applying a quota system based on region-based industry, and each merchant information is promoted online and offline through sales representatives or recommenders in the region. It is possible to reduce the marketing cost for offline stores that provide products and services of high quality by making purchase requests received through online or call centers in connection with affiliated stores in the same region, thereby easily acquiring members. It is possible to secure excellent sellers (merchants) from the server operator side, and to provide good quality products and services as well as return profits for both offline purchases and referrer activities from buyers and local sales representatives. There is an advantage to that.

1 is a diagram illustrating a concept of network marketing according to the prior art.
2 is a diagram illustrating a network configuration of a regional based integrated marketing and member management system according to the present invention.
3 is a flowchart illustrating a method for integrated regional marketing and member management according to the present invention.

Hereinafter, the configuration and operation of the regional-based integrated marketing, member management system and management method according to a preferred embodiment of the present invention and the effects thereof will be described in detail with reference to the accompanying drawings.

It is to be understood that the words or words used in the present specification and claims are not to be construed in a conventional or dictionary sense and that the inventor can properly define the concept of a term in order to describe its invention in the best possible way And should be construed in light of the meanings and concepts consistent with the technical idea of the present invention. Therefore, since the embodiments described in the specification and the configuration shown in the drawings are only one of the most preferred embodiments of the present invention, it is understood that there may be various equivalents and modifications to replace them at the time of the present application. shall.

2 is a block diagram illustrating a schematic configuration of a regional integrated marketing and member management system and management method according to the present invention. The management system according to the present invention is largely integrated marketing management server through a wired / wireless communication network 30. It comprises a user terminal 10, a call center terminal 20, and an integrated marketing management server 100 on a network connected to a website operated by the.

The user terminal 10 is a device capable of communicating in a computer environment (WEB) via a wired communication network or a mobile environment (WAP) via a wireless communication network, and is a desktop PC, a notebook PC, a netbook PC, a smartphone terminal, a tablet PC, and the like. , A device having hardware and software that can be connected to the integrated marketing management server 100 through a wired / wireless communication network 30, such as a smart TV, a smart device, etc. The product purchase or service application information by the buyer member is delivered to the integrated marketing management server 100.

Integrated marketing management server 100 is configured to include a merchant management unit 110 and merchant database 111, integrated marketing management unit 120, and member management unit 130 and member database 131, through a pre-association Register and register the information of one or more selected offline stores (sellers, service providers or delivery companies) into affiliates based on quotas by industry and region, and post them jointly through the website, and connect the wired / wireless communication network ( 30) Register and manage buyer member information, recommender information, and sales representative information by region, and whether the purchase request through the call center or the purchase request through the website is received in connection with the call center terminal 20. When the purchase request is received, the merchant corresponding to the purchase request is searched in the region where the buyer member belongs, It automatically notifies the relevant merchants based on the industry and region based on the quota system to process the purchase application, and receives the processing completion information on the purchase application and a certain ratio of the purchase price from the merchants, the buyer member, the member's recommender, and the buyer. The savings will be provided to each sales representative in the region where the member belongs, so that a close organic relationship can be formed between the buyer member, the member's recommender, and the sales representative in the region.

The affiliated store management unit 110 registers and manages one or more offline stores (sellers, service providers or delivery companies) selected through pre-association into affiliated stores based on the quota system based on each industry type and region, and registers and manages them in the affiliated store database 111. Collect and manage the evaluation information of registered merchant information from the purchaser member. At this time, the affiliated store management unit 110 updates the affiliated store information based on each industry type and region based on evaluation information collected from the purchaser member in the corresponding area for the registered affiliated store.

As a result, merchants that have received a higher quality than the reference score from the purchaser member are re-registered as merchants when the merchant management unit 110 updates, whereas merchants that receive the reference score or less from the buyer member are the merchant management unit 110. Since it is possible to drop out without being registered as an affiliated store at the time of the update, it is possible to continuously evaluate the integrated marketing management server 100 for each affiliated store. Here, the merchant database 111 stores merchant-based information based on industry and region for one or more offline stores (sellers or service companies or delivery companies) selected through pre-affiliation.

At this time, the merchant information is classified by one or more classification categories, such as a sign or photo information representing the type and characteristics of the offline store, the map information that can inform the location, each region, product items, price, size of each item, etc. It may be stored separately with this detailed information.

As the merchant information based on the industry type and region based on the quota system stored in the database 111 and managed by the affiliated store management unit 110, for example, the self-deliverable merchants and the non-self-deliverable merchant information may be provided, and may be self-deliverable. May be managed by the affiliated store management unit in a state collected at the member store recruitment and stored in the database.

Integrated marketing management unit 120 to inform the merchants based on the industry type and regional quota system registered by the merchant management unit 110 for advertising or promotional content (for example, to inform the signage or photo information and location information representing the type or characteristics of offline stores) May be posted on the website). In particular, the information on merchants based on industry and region based on quotas is classified as a seller, a service company, or a delivery company.

In addition, the integrated marketing management unit 120 checks whether a purchase request is received through a call center or a website in connection with the call center terminal 20, and when a purchase request is received, a buyer member belongs to a merchant corresponding to the corresponding purchase application. Search within the region and automatically notify the relevant merchants based on the industry and region quota system to process the corresponding purchase application, and receive the processing completion information on the purchase application and a certain percentage of the purchase price from the merchants. It will be credited to the sales representative in the region to which the referrer and buyer member belong. These reserves will be available directly to all offline stores registered as merchants, as well as when purchasing applications or services through the website.

In this case, the integrated marketing management unit 120 redistributes a certain percentage of the purchase price provided from the merchant to the buyer member, the member's recommender, and the sales representative in the region, and allocates to the recommender if there is no recommender information for the buyer member. The accumulated reserves are transferred to the sales representative in the region where the buyer member belongs, and if necessary, they are designated as the order according to the total number of buyer members in the region to which the buyer member belongs, and the distribution ratio is set differently according to the order. You can also earn.

In the present invention, in particular, if you apply for a delivery product through a website, the buyer is a member and a non-member, respectively, earned separately (see Table 1), and through the website the merchant (for example, smart social net Points), if the purchaser's referral is a regular member or a visiting member, the points are separately accumulated (see Table 2), and when the service request point (for example, 1588 points) is used on the Internet, Table 3 As illustrated in the example below, the purchaser referral is classified into a general member and an entry member, respectively. In the case of using a service application point (for example, 1588 points) using a telephone, as illustrated in Table 4 In the case of the purchaser who is a general member referral and the visiting member referral, the accumulation rate is differentiated according to the purchase amount. .

Tables 1 to 4 below illustrate the earning ratio for each case described above in detail.

Buyer Division member Non-members Remarks seller -15 -15 The buyer's reserve is determined at the time of registering the delivery product.
Merchant Fee = Buyer Reserves + Seller Fee Allocation.
If there is no buyer referral, the sales representative is the buyer referral.
Allocation rate is in%. buyer 10 0 Buyer Referrer 1.5 0 Sales representative 2.0 13.5 Server operator 1.5 1.5

Recommended Buyer Classification member Non-members Remarks seller -15 -15 The reserve amount can be determined at the time of registration of Smart Sadnet Store and can be entered at random.
Seller Fee = Buyer Reserve + Seller Fee Distribution.
If there is no buyer recommender, the sales person is a buyer recommender.
Allocation rate is in%. buyer 10 10 Buyer Referrer 1.0 0.25 Sales representative 1.2 1.95 Server operator 2.8 2.8

Recommended Buyer Classification member Non-members Remarks seller -10 -10 The seller's fee is determined at 1588 points.
If there is no buyer referral, the sales representative is the buyer referral.
Allocation rate in% buyer 7.5 7.5 Buyer Referrer 0.5 0.2 Sales representative 0.3 0.6 Server operator 1.7 1.7

Purchaser classification →
fees
↓ General Member Referral Recommend Member Remarks buyer Recommender sales
manager server
Operator buyer Recommender sales
manager server
Operator The seller's fee is determined when 1588 points are registered.
If there is no buyer recommender, the sales person is a buyer recommender.
Allocation rate in% 2,000 4.0 0.6 0.3 5.1 4.0 0.2 0.7 5.1 5,000 6.0 0.6 0.3 3.1 6.0 0.2 0.7 3.1 90,000,000 7.5 0.6 0.3 1.6 7.5 0.2 0.7 1.6

For shipments, as shown in Table 1, if the buyer is a member, the seller receives a percentage of the fee (15%) from the seller, 10% to the buyer, 1.5% to the buyer's referrer, 2% to the local sales representative, and the server. You will earn 1.5% for each operator, and if the buyer is a non-member, you will receive a percentage of the fee (15%) from the seller, 13.5% for sales representatives in the region (no buyers and no buyer referrals), and 1.5 for server operators. Earn by distributing%. For example, if your purchase amount is $ 10, you will receive a fee of $ 1500 from the seller, and you will earn $ 1000 to the buyer, 150 to the buyer referral, 200 to the local sales representative, and 150 to the server operator. If the purchaser is a non-member, he receives a fee of 1500 won from the seller and distributes 1350 won to the local sales representative and 150 won to the server operator.

For merchants (e.g., smart internet) products, as shown in Table 2, if the buyer's referrer is a regular member, the seller receives 10% of the commission (15%) and 10% to the buyer's referrer. , 1.2% to local sales representatives, and 2.8% to server operators, and if the buyer referral is a visiting member, the seller receives a percentage of the fee (15%) to the buyer and 10% to the buyer referral. You will earn 0.25%, 1.95% for local salespeople, and 2.8% for server operators.

In addition, when using the service application point (for example, 1588 points) over the Internet, if the buyer recommender is a regular member, as shown in Table 3, the seller receives a certain rate (10%) from the seller, 7.5% to the buyer, 0.5% will be distributed to referrals, 0.3% to local sales representatives, and 1.7% to server operators.If buyer referral is a member of the store, a certain percentage of the fee (10%) will be provided by the seller to the buyer. , 0.2% to buyer referrals, 0.6% to local sales representatives, and 1.7% to server operators.

In addition, if you use the service request point (e.g. 1588 points) by phone, the purchase price of the first stage (e.g. less than 2,000 won) will be fixed from the seller if the buyer is a regular member referral, as illustrated in Table 4. You will receive a commission of 10%, which will be divided into 4% to buyers, 0.6% to buyer referrals, 0.3% to local sales representatives, and 5.1% to server operators. A portion of the fee (10%) will be provided by 4% to buyers, 0.2% to buyer referrals, 0.7% to local sales representatives, and 5.1% to server operators.

For the second stage purchase amount (e.g., US $ 2,000 to US $ 5,000), if the buyer is a regular member referral, the seller receives a percentage of the fee (10%), 5% to the buyer, 0.6% to the buyer referral, 0.3% will be distributed to local sales representatives and 3.1% to server operators.If the buyer is a visiting member referral, he will receive a percentage of the fee (10%) from the seller, 6% to the buyer, and 0.2 to the buyer referral. Percentage will be distributed to the local sales representatives, 0.7%, and server operators 3.1%.

For the third stage purchase amount (for example, 5,000 won or more), if the buyer is a general member referral, a certain percentage of the fee (10%) will be provided by the seller, 7.5% to the buyer, 0.6% to the buyer referral, and local sales. 0.3% will be distributed to the representative and 1.6% to the server operator.If the buyer is a visiting member referral, he will receive a certain percentage of the fee (10%) from the seller, 7.5% to the buyer, 0.2% to the buyer's referral, and the region. Earn by distributing 0.7% to my sales representatives and 1.5% to server operators.

The member management unit 130 is registered as a website through the wired / wireless communication network 30 from the registered user information or newly registered member information and the user terminal 10 through an affiliated store based on the registered industry type and region. Integrate the online member information into the buyer member by region, register and store in the member database 131, and divide the reserve information, the referrer information of each member, and the sales representative information in the region to which the buyer belongs to each region. To store and manage.

The member database 131 is a class member information for purchaser members, regional sales representatives, etc. (information required for membership, such as name, mobile phone number, social security number, email address, residential address, etc.) One or more information, etc.) may be stored, and the reserves and reserve use information for each member may be stored together.

3 is a flowchart illustrating an operation of a regional-based integrated marketing and member management method according to the present invention, which is performed by an integrated marketing management server in a network system including an integrated marketing management server accessible to a user terminal through a wired / wireless communication network. Illustrates marketing and membership management.

The first step is to register merchant information and post websites (S101 and S102). The information of one or more offline stores (sellers or service providers or delivery companies) selected through pre-association is based on industry and regional quota systems. And separately registering and storing (S101), and jointly posting the registered merchant information based on the registered industry type and region based on the quota system (S102). In the website publishing step (S102), each of the merchants selected based on the industry and region based on the quota system is classified by the signage or photo information expressing the type or characteristics of the store, the map information that can inform the location, and one or more classification categories, respectively. Detailed information (details such as region, commodity item, price and size of each item) are posted through one or more websites, each classified by seller, service provider and delivery company. In this step, it is possible to set the earning method and the like through a pre-association between the server operator and the store owner, and the information about the earning method and the one or more offline store information thus set are registered and managed by the affiliate store database 111.

The second step is the integrated member management step (S103), the registered member information or newly registered member information through the registered industry type and regional quota system based on the registered website and the user terminal 10 through the wire / wireless communication network website Collecting and registering the online member information registered as a step, and manages by linking the buyer member referral information and sales representative information of each buyer member in each region. In this step, the registered member information, newly registered member information, and member information delivered to the website are integrated and registered in the member database 131 through the merchant, and the reserve information and membership information for each buyer member Referrer information and sales representative information in the buyer's region are also divided and stored in the member database.

The third step is a step of connecting affiliated stores in the region according to the purchase or service request (S104, S105), and whether the purchase or service request is received through the call center or website in connection with the user terminal 10 and the call center terminal 20. In the checking step (S104), when the purchase or service request is received as a result of the checking (Y quarter of S104), the merchants corresponding to the corresponding purchase application are searched in the region where the buyer member belongs to processing for the corresponding purchase or service request. Steps to automatically notify the corresponding merchants based on each industry and region based quota system to be made (S105).

As a result, when a purchase or service request is received through a call center or a website, the integrated marketing management unit 120 searches for affiliate store information of a business corresponding to the purchase or service request within a region to which the member belongs to and automatically notifies the affiliate store. This allows the processing of the purchase or service request to be made offline between the merchant and the buyer.

The fourth step is a step (S106, S107) receiving the processing result information and fee from the affiliated store, step (S106) provided from the affiliated shop that automatically informed the predetermined percentage of the processing completion information and purchase price for the purchase or service application, As a result of the provided, and providing to the buyer member, the member's recommender and the sales representative in the region, respectively, as a reserve (S107). In the reserve provision step, the integrated marketing management unit 120 redistributes a certain percentage of the purchase price provided from the merchant to the buyer member, the member's recommender, and the sales representative in the region, and if the recommender information for the buyer member is If not, the reserves allocated to the referrer can be replaced by the sales representative in the region where the buyer member belongs to motivate regional sales representatives to actively promote the offline store in their region. Will be.

Industry-based and regional quota-based merchants may have merchants that are self-deliverable and merchants that are not self-deliverable.If you request a purchase with a merchant that is not self-deliverable, the sales representative in your area may By enabling the agency to enable sales to merchants in the region can be activated, the purchase amount provided from the merchant can be increased by a certain amount during the delivery agency, the increased amount can be distributed to the sales representative to be accumulated.

In addition, by increasing the number of members according to the total number of buyer members in the sales representative's region, the order can be expanded and a certain percentage of the reserves for each lower level can be accumulated in the upper level. Although the amount of reserves for sales in your region may be low, as the system becomes more widespread and the lower order increases, the reserves of the higher-order sales representatives will increase, allowing sales representatives to maintain steady offline sales within the region. To motivate them.

The fifth step is the evaluation information collection step (S108, S109), after the processing completion information for the purchase or service request is provided from the affiliated store, whether there is a request for input of the evaluation information by the purchaser member who is the party corresponding to the purchase or service request Checking step (S108), if there is a request for input of the evaluation information by the buyer member as a result of the check (Y108 of S108) comprises the step of collecting and storing the evaluation information for the registered merchant from the buyer member (S109) do.

The sixth step is a step of updating the affiliated store (S111), and updating the affiliated store information based on the industry type and the regional quota system based on the evaluation information collected from the purchaser member in the corresponding area for the registered affiliated store in each region (S111).

At this stage, the merchant management unit 110 updates the merchant information based on the industry and region quota system based on the evaluation information collected from the buyer members in the region for the registered merchants in each region. The affiliated store that is evaluated is re-registered as an affiliated store upon the update in the affiliated store management unit 110, while the affiliated store that receives an evaluation below the reference score from the purchaser member is not registered as an affiliated store when updated in the affiliated store management unit 110 and is dropped out. Since it is possible, the continuous evaluation in the integrated marketing management server 100 for each merchant is possible.

Embodiments of the present invention include a computer readable medium including program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Examples of the computer readable recording medium may include magnetic media such as hard disks, floppy disks, and magnetic tape, CD-ROM, Included are hardware devices configured to store and execute optical instructions such as DVDs, program instructions such as ROM, RAM, flash memory, and the like. In addition, examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, Modification is possible. Accordingly, the spirit of the present invention should be understood only in accordance with the following claims, and all equivalents or equivalent variations thereof are included in the scope of the present invention.

10: user terminal 20: call center terminal
30: wired / wireless communication network 100: integrated marketing management server
110: merchant management unit 111: merchant database
120: integrated marketing management 130: member management
131: Member Database

Claims (14)

One or more user terminals connected to the integrated marketing management server through a wired / wireless communication network to transfer the purchaser member information or the product purchase or service application information by the authenticated buyer member to the integrated marketing management server;
Register the information of one or more offline stores (sellers, service providers or delivery companies) selected through pre-association into affiliated stores based on industry type and region, and publish them jointly through the website, and wire / wireless from the user terminal. It registers and manages buyer member information, referrer information, and sales representative information sent by the communication network by region, and checks whether a purchase application through the call center or a purchase application through the website is received in connection with the call center terminal. When the purchase application is received, the merchants corresponding to the purchase application are searched within the region where the buyer member belongs, and the corresponding merchants based on the sector and region based on the quota system are automatically notified so that the corresponding purchase application is processed. The processing completion information and purchase price of the application Receive a certain percentage from the merchant and provide it as a reserve to the buyer member, the member's recommender and the sales representative in the region where the buyer member belongs, but if there is no referrer information for the buyer member, the reserve allocated to the recommender is the region to which the buyer member belongs. Integrated marketing management server to be replaced by my sales representative;
Lt; / RTI >
Form a close organic relationship between the buyer member, the member's recommender, and the sales representative in the region where the buyer member belongs to promote each member's member information online and offline through the local sales representative or referrer. Local-based integrated marketing and membership management system, characterized in that the purchase application received is processed in association with affiliated stores in the same region, and it is possible to secure excellent merchant members and activate offline stores with a minimum marketing cost.
The method of claim 1, wherein the integrated marketing management server,
A merchant management unit that registers and manages information of one or more offline stores (sellers, service providers or delivery companies) selected through pre-association into a merchant database by dividing the information into merchants based on industry and regional quotas;
The information on the registered merchants based on the registered sectors and regions is jointly posted through the website, and the call center terminal is connected to the call center terminal to check whether the purchase application is received through the website. Search the merchants of the corresponding industry in the region where the buyer member belongs to automatically notify the relevant merchants based on the quota system by industry and region so that the processing of the purchase application is processed, the processing completion information and purchase price schedule for the purchase application An integrated marketing management unit which receives a ratio from the affiliate store and accumulates the purchaser member, the recommender of the member, and a sales representative in the region to which the buyer member belongs; And
Membership by integrating membership information or newly registered member information registered through the registered industry type and regional quota system and online member information registered as a website through the wired / wireless communication network from the user terminal as a regional buyer member A member management unit for registering and storing in a database and storing and managing the reserve information, the recommender information of the member, and the sales representative information in the region to which the buyer belongs, for each region;
Area-based integrated marketing and membership management system, characterized in that made.
The method of claim 2, wherein the affiliated store management unit,
The regional-based integrated marketing and member management system, which collects the evaluation information from the buyer members in the region for the registered regional affiliate stores, and updates the affiliate information based on the quota system by industry type and region based on the collected evaluation information. .
The method of claim 2, wherein the integrated marketing management unit,
The regional-based integrated marketing and membership management system, characterized in that the quarter-based merchant information based on the type of industry and region, each classified as a seller, a service company or a delivery company and jointly posted through a website.
delete delete delete In a network system including an integrated marketing management server that a user terminal can access through a wired / wireless communication network, in the marketing and member management method performed by the integrated marketing management server,
(a) Register information of one or more offline stores (sellers, service providers or delivery companies) selected through pre-association by dividing it into affiliates based on industry type and region, and registering registered merchant information based on industry type and region. Co-publishing via a website;
(b) collecting and registering the registered member information or newly registered member information and online member information registered through the wire / wireless communication network through the wire / wireless communication network through the registered industry type and regional quota system based merchants, and Managing the recommender information and sales representative information of the buyer member in each region in association with the buyer member;
(c) Check if the purchase request is received through the call center or website in connection with the call center terminal, and if the purchase request is received, search for the merchant in the sector corresponding to the purchase request in the region where the buyer member belongs to the purchase request. Automatically notifying the corresponding affiliated stores based on each industry type and region to be processed; And
(d) receiving the processing completion information on the purchase request and a predetermined ratio of the purchase price from the affiliated store and providing the reserves to the buyer member and the member's recommender and the sales representative in the region respectively;
And,
The (d) reserve provision step,
A certain percentage of the purchase price provided from the merchant is redistributed to the buyer member, the member's recommender, and the sales representative in the region, respectively, and if there is no recommender information for the buyer member, the buyer member receives the reserve allocated to the recommender. Earn by replacing with a sales representative in your area.
Form a close organic relationship between the buyer member, the member's recommender, and the sales representative in the region where the buyer member belongs to promote each member's member information online and offline through the local sales representative or referrer. Local-based integrated marketing and membership management method characterized in that the purchase request received is processed in association with affiliated stores in the same region, and the excellent merchant member can be secured and the offline store can be activated while the marketing cost is minimized.
9. The method of claim 8,
(e) After the processing completion information for the purchase request is provided from the corresponding affiliated store, check whether there is a request for input of evaluation information by the purchaser member who is the corresponding party to the purchase application, and purchase the evaluation information of the previously registered merchant. Collecting and storing from members; Area-based integrated marketing and member management method characterized in that it further comprises.
10. The method of claim 9,
(f) updating the merchant information based on the sector type and the regional quota system based on the evaluation information collected from the purchaser members in the region for the registered regional affiliate stores;
Area-based integrated marketing and member management method characterized in that it further comprises.
The method of any one of claims 8 to 10, wherein (a) the website posting step,
The regional-based integrated marketing and membership management method, characterized in that the quarter-based merchant information based on the type of industry and region, each classified as a vendor or service company or delivery company and jointly posted through the website.
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