KR20180004952A - E-commerce apparatus using a provisional purchaser information - Google Patents

Abstract

The present invention relates to an electronic commerce device using tentative purchaser information, which enables a purchaser, who provides tentative information and purchases a product through e-commerce, to get a discount benefit in return. According to the present invention, the electronic commerce device using tentative purchaser information comprises: a client terminal providing direct information and indirect information on a client and making use of tangible and intangible information; a sale terminal selling tangible and intangible information and determining expense costs based on discount on the purchased product by using advertising costs; a relay platform for relaying sales and purchase of tangible and intangible information between the client terminal and the sale terminal; and a discount platform determining a discount benefit for the purchased product based on indirect information provided by the client terminal to relay the same to the relay platform.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an electronic commerce apparatus,

The present invention relates to an electronic commerce apparatus using provisional purchaser information, and more particularly, to an electronic commerce apparatus using provisional purchaser information, in which a purchaser provides provisional purchaser information and receives a discount at a price when the commodity is purchased through electronic commerce .

Electronic commerce refers to the act of trading goods using electronic media such as the Internet. This includes general merchandise trading as well as customer marketing, advertising, product procurement, and services. E-commerce via the Internet has encouraged buyers to promote consumption by offering various benefits such as mileage or points to the buyer, discounts, affiliation benefits, and free shipping, but the loyalty and satisfaction of the buyer are not so high.

The purchaser performs various actions required by the seller in order to receive discounts when purchasing products through electronic commerce. For example, it can perform actions such as providing customer information (buyer's information) or watching an advertisement.

The seller evaluates the customer information or advertisement viewing information provided by the buyer, and gives discounts based on the evaluation results or gives discount coupons or provides mileage based on the number, price, and number of purchased products And offers a variety of discounts.

Conventional technologies for performing electronic commerce using various discounts are disclosed in Patent Documents 1 to 4 below.

The prior art disclosed in Patent Document 1 includes a step of judging whether or not a discount rate can be applied to a commodity for which purchase and settlement has been completed, a case where a discount rate is applicable to a commodity, a discount rate to be applied by statistical arbitrary method is calculated And providing a reward equivalent to the amount of the refund determined by the discount rate calculated for the customer who purchased the product. The present invention provides an electronic commerce method for applying a discount rate by any method.

The prior art disclosed in Patent Document 2 is connected to a main server linked to an advertisement DB in which advertisement and advertisement information are accumulated, and one or more Internet sites providing services using the Internet, The product DB of the site and the member DB are linked and connected to the main server to receive the advertisement and advertisement information from the main server and simultaneously transmit the customer information and the product information, And a client server configuring the site so that the advertisement list optimized for the user is interlinked from the main server and the client server so that the user can discount the appropriate price instead of watching the advertisement by the user's will, It can maximize the advertising effect and the sales of the goods, A four-commerce sites and is able to be activated.

In addition, in the prior art disclosed in Patent Document 3, when the payment means information of the client, the unique information of the merchant terminal and the payment amount information are received from the payment terminal of the merchant, the merchant provides a discount benefit Checking whether the merchant is a target merchant, secondarily confirming usage amount information accumulated for a certain period of time by the payment means of the client if the merchant is a merchant to whom the discount is offered in the payment processing using the payment means of the client, Comparing the usage amount information with the accumulated usage amount of the set discount period to determine whether the usage amount accumulated for a certain period of time satisfies the set discount period, The discount amount set for the usage amount is provided. Limited to the case that by including the step of applying the discount to the payment amount in the merchants, and applies a discount rate.

In addition, the conventional technology disclosed in Patent Document 4 integrates and manages activity information on services used on-line or via mobile, and provides marketing information in an irregular manner according to activity information, When various online or mobile services are used, various activity information can be accumulated and managed by the integration point, and the customer can receive benefits unexpected. The merchant uses the activity information related to the customer's use of various external services as marketing information do.

Korean Patent Laid-Open Publication No. 2001-0111788 (Electronic Commerce System and Method Applying Discount Rates by Statistical Arbitrary Method When Purchasing Commodities) Korean Patent Publication No. 2002-0066350 (Internet Advertising and Discount System and Method) Korean Patent Publication No. 10-2009-0036107 (Method of Applying Discount Rate) Korean Patent Laid-Open Publication No. 10-2014-0025021 (Method for providing marketing information based on integrated platform, system for the same, and service device for the same)

However, the general electronic commerce system and the conventional technologies as described above can provide a discount rate or a discount discount based on various purchaser customer information provided by the purchaser, information on the price of the purchased product, the number of purchases, the number of times, As a method, there is a disadvantage that a discount is given to a purchaser only.

In other words, it is not possible to provide a discount only for actual information or behavior of the buyer, and to provide a discount using the information about the potential buyer.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in view of the above problems occurring in the prior art, and it is an object of the present invention to provide a provisional purchaser who can provide temporary purchaser information, And to provide an electronic commerce apparatus using information.

Another object of the present invention is to provide a method and a system for providing merchandise to sellers by providing the user with the expenditure cost of the discounted product according to the existing advertisement cost and displaying the payment cost of the sales product in real time, And to provide an electronic commerce apparatus using the provisional purchaser information.

According to an aspect of the present invention, there is provided an electronic commerce apparatus using temporary purchaser information according to the present invention, comprising: a client terminal providing direct information and indirect information of a customer and consuming information of type and intangible; A sales terminal for selling type and intangible information, and determining a cost of expenditure based on a discount of the sales product using the advertisement cost; A relay platform for relaying sales and purchase of type and intangible information between the client terminal and the sales terminal; And a discount platform for determining discount benefits of purchase goods based on the indirect information provided from the client terminal and delivering discount benefits to the relay platform.

The direct information is information of a purchaser who purchases type and intangible information through electronic commerce, and the indirect information is provisional buyer information that the buyer provides to receive a benefit for the purchased product.

The client terminal may include a direct information providing unit for providing the discount platform with direct information, which is information of a purchaser; An indirect information providing unit for providing the discount platform with indirect information that is the provisional purchaser information; And an indirect information agreement section which is in agreement with the provisional purchaser terminal to provide the indirect information through the network.

Wherein the indirect information agreement section provides a check list of indirect information requesting consent to the provisional purchaser terminal and receives a check list of the indirect information transmitted from the provisional purchaser terminal and delivers the check list to the indirect information provisioning do.

Wherein the indirect information providing unit provides the indirect information to the discount platform based on the check list of the indirect information received by the indirect information agreement unit.

The client terminal may further include an indirect information request unit for requesting the customer of the provisional purchaser to receive discount information and registering customer information transmitted from the terminal of the provisional purchaser in an information database.

The client terminal may provide the indirect information when the merchandise is purchased through the relay platform or may register indirect information on the discount platform regardless of the purchase of the merchandise.

In the above, the sales terminal equips the expense for the discounted product with the advertisement cost, determines the total expenditure for the discounted product according to the sales product, publishes the expenditure amount for each product through the relay platform, The total amount of expenditure is calculated in real time on the basis of the amount of money spent in accordance with the amount of money spent by the user, and posted on the relay platform.

The discount platform determines the indirect information provided from the client terminal as the provisional purchaser information, and evaluates the provisional purchaser information to determine the discount benefit of the purchase commodity.

Wherein the discount platform obtains information and indirect information directly through the client terminal and sets the acquired indirect information as provisional buyer information; And a provisional buyer information evaluation unit for evaluating the provisional purchaser information set by the provisional purchaser information acquisition unit and calculating the rating.

The provisional purchaser information evaluation unit may include a provisional purchaser information classification module for classifying the obtained indirect information into basic information and advanced information according to preset criteria. And a provisional purchaser information evaluation module for calculating an evaluation rating according to the basic information and the advanced information classified by the provisional purchaser information classification module.

Wherein the discount platform includes a seller discount information obtaining unit for obtaining discount information for each product provided from the sales terminal; And a buyer discount discount determination unit for determining a discount discount of the buyer by comparing the discount information acquired by the seller discount information acquisition unit and the evaluation rating calculated by the provisional buyer information evaluation unit.

The discount platform may further include a purchase price determining unit for determining the price of the purchased product by applying the buyer discount benefit determined by the purchaser discount benefit determining unit to the purchased product and delivering the determined price information of the purchased product to the relay platform .

The discount platform may further include a provisional purchaser advertisement unit for delivering the advertisement information requested by the sales terminal to the provisional purchaser set by the provisional purchaser information acquisition unit.

The discount platform may further include a provisional buyer discount discount determination unit for giving a discount benefit of the provisional purchaser in accordance with the indirect information provided by the provisional purchaser or the purchase action of the provisional purchaser.

The buyer discount discount determination unit may further provide a discount to the buyer who uses the client terminal if the discount discount is granted by the provisional shopper discount discount determination unit.

According to the present invention, there is an advantage that a buyer can provide provisional buyer information and receive a discount at a price when purchasing a product through electronic commerce.

In addition, according to the present invention, the seller fills the expenditure cost due to the discount of the product with the existing advertisement cost, displays the payment cost of the sales product in real time, and displays the result of the provision of the buyer information to the buyer There are also advantages.

In addition, according to the present invention, the purchaser can receive additional discounts when the sales are generated by the provisional purchaser while receiving the discount benefit by provision of the provisional purchaser information, thereby promoting the provision of the provisional purchaser, There is an advantage that improvement can be achieved.

1 is a block diagram of an electronic commerce apparatus using provisional purchaser information according to a preferred embodiment of the present invention;
FIG. 2 is a block diagram of an embodiment of the client terminal of FIG. 1;
Figure 3 is an exemplary block diagram of the discount platform of Figure 1;
Figure 4 is a block diagram of another embodiment of the discount platform of Figure 1;
FIG. 5 is a block diagram of an embodiment of the provisional purchaser information evaluation unit of FIGS. 3 and 4. FIG.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, an electronic commerce system using provisional purchaser information according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an electronic commerce system using provisional purchaser information according to a preferred embodiment of the present invention.

The electronic commerce device using the provisional purchaser information according to the present invention may include a client terminal 100, a relay platform 200, a sales terminal 300, and a discount platform 400.

Here, the platform is an operating system based on a computer system, and can perform e-commerce like a real shopping mall, provides type and intangible sales information, and allows buyers to purchase type and intangible sales information It is a concept that includes both hardware and software that provides a comprehensive set of commerce.

The client terminal 100 refers to a terminal used by a buyer who provides direct information and indirect information of a customer and consumes information on types and intangibles. The client terminal 100 may be implemented as a personal computer (PC), a mobile phone such as a smart phone, or a personal information terminal. Here, the buyer means a buyer who provides provisional buyer information or a new buyer who is newly registered by the buyer.

When the client terminal 100 purchases a product through the relay platform 200, the client terminal 100 may provide the indirect information or register the indirect information in the discount platform 400 regardless of the purchase of the goods.

Herein, the direct information is information of a purchaser who purchases information of type and intangible through e-commerce, and the indirect information is provisional buyer information that the buyer provides to receive a benefit for the purchased product.

As shown in FIG. 2, the client terminal 100 includes a direct information providing unit 101 for providing direct information, which is information of the purchaser, to the discount platform 400, and indirect information, which is the provisional purchaser information, An indirect information providing unit 102 for providing the indirect purchaser terminal with the indirect information, and an indirect information accepting unit 103 for agreeing to provide the indirect information through the network with the provisional purchaser terminal. Although not shown in FIG. 2, it is assumed that the client terminal 100 and the prospective buyer terminal are interconnected through a wired or wireless network.

Here, the indirect information agreement unit 103 provides a check list of indirect information for requesting consent to the provisional purchaser terminal, receives the check list of the indirect information transmitted from the provisional purchaser terminal, ).

The indirect information providing unit 102 may provide indirect information to the discount platform 400 based on the check list of the indirect information received by the indirect information agreement unit 103.

The client terminal 100 also includes an indirect information requesting unit 104 for requesting the terminal of the provisional purchaser to receive discount information and registering the customer information transmitted from the terminal of the provisional purchaser in the information database 106 ).

The sales terminal 300 sells information of type and intangibles and determines the expenditure cost based on the discount of the sales goods by using the advertisement cost. The seller 300 sells the type and intangible goods through the electronic commerce, Means the terminal used.

The sales terminal 300 determines the total expenditure amount according to the discounted benefit for each sale item, and determines the amount of expenditure for each product through the relay platform 200 It is preferable that the total amount of expenditure is calculated in real time based on the amount of money spent in accordance with the discount, and posted on the relay platform 200.

The relay platform 200 also plays a role of relaying sales and purchase of type and intangible information between the client terminal 100 and the sales terminal 300.

Finally, the discount platform 400 determines the discount benefit of the purchased product based on the indirect information provided from the client terminal 100, and transmits the discount discount to the relay platform 200.

It is preferable that the discount platform 400 determines the indirect information provided from the client terminal 100 as the provisional purchaser information and evaluates the provisional purchaser information to determine the discount benefit of the purchase commodity.

As shown in FIG. 3, the discount platform 400 may include a provisional purchaser information acquisition unit (for example, a purchaser information acquisition unit) for acquiring information and indirect information directly through the client terminal 100 and setting the obtained indirect information as provisional purchaser information 401), and a provisional buyer information evaluation unit (402) that evaluates the provisional purchaser information set by the provisional purchaser information acquisition unit (401) and calculates a rating.

As shown in FIG. 5, the provisional purchaser information evaluation module 402 includes a provisional purchaser information classification module 411 for classifying the obtained indirect information into basic information and advanced information according to preset criteria, And a provisional purchaser information evaluation module 412 for calculating an evaluation rating according to the basic information and the advanced information classified by the classification module 411.

The discount platform 400 includes a seller discount information obtaining unit 403 for obtaining product discount information provided from the sales terminal 300, a discount information obtaining unit 403 for obtaining the discount information obtained from the seller discount information obtaining unit 403, A purchaser discount benefit determining unit 404 for determining a discount benefit of the purchaser in consideration of the evaluation grades calculated by the purchaser information evaluating unit 402, a purchaser discount benefit determining unit 404 for determining And a purchase price determining unit (405) for determining the price of the purchased product and transmitting the determined price information of the purchased product to the relay platform (200).

4, the discount platform 400 includes a temporary buyer advertisement unit 406 for delivering advertisement information requested by the sales terminal to the provisional buyer set by the provisional buyer information acquisition unit 401, And a provisional purchaser discount offer determiner 407 for granting the discount offer of the provisional buyer in accordance with the indirect information provided by the provisional purchaser or the purchase action of the provisional purchaser.

Here, if the discount offer is given by the provisional purchaser discount offer determiner 407, the buyer discount offer determiner 407 may give the buyer who uses the client terminal 100 an additional discount.

The operation of the electronic commerce system using the provisional purchaser information according to the present invention will be described in detail as follows.

First, a seller who wants to sell information of type or intangible through e-commerce determines a discount rate for each product. If a discount is added to the product, extra expenditure may be incurred. Therefore, the advertisement cost for the existing product is covered by the discount. For example, since the product discount in the present invention is accompanied by the same effect as the advertisement of the product, it is advantageous that the advertisement expense for the advertisement of the existing product is paid for the discount, so that the additional expenditure for the discount is not generated.

The discount rate can be arbitrarily set by the seller, and can be set to a minimum 1% to a maximum 100% according to the provisional purchaser information, and the discount rate for each product set in this manner is registered in the discount platform 400.

In addition, the seller decides how much to spend for the product at a discounted cost, and delivers the total expenditure cost to the relay platform 200 using the sales terminal 300. At this time, it is desirable that the relay platform 200 also provide information on type of sale or intangible sales product.

The relay platform 200 posts the type information or the intangible goods information or the seller information to the electronic commerce site or the like. For example, merchandise information of a specific shopping mall is posted on the relay platform 200, or seller information such as an insurance company or a bank is also posted.

A purchaser who wishes to purchase a product through electronic commerce accesses the relay platform 200 using the client terminal 100 and selects a product to be purchased. At this time, direct information and indirect information are provided in order to receive discounts of the products to be purchased. Here, the direct information is provided as information of the purchaser through the direct information providing unit 101. Direct information can basically include any one or more of name, address, contact, residential area, occupation, gender, and family relationship. It will be apparent to those skilled in the art that, in addition to the information of the buyer listed above, information on a buyer who is generally used for customer registration in electronic commerce may be further included.

The most significant feature of the present invention is that indirect information is provided in addition to the direct information of the purchaser as described above, in order to benefit the discount of the product to be purchased. This indirect information means provisional purchaser information that can purchase a product provisionally as information of an acquaintance. The indirect information is provided to the relay platform 200 using the indirect information providing unit 102.

The relay platform 200 transmits the direct information, which is the information of the buyer acquired from the client terminal 100, and the indirect information, which is the provisional buyer information, to the discount platform 400 to be interlocked.

In such a case, the buyer directly provides the information and the indirect information when the buyer purchases the goods at the relay platform 200. The present invention can be applied to a case where the buyer directly accesses the discount platform 400 Information and indirect information.

Here, the indirect information which is the provisional purchaser information is the information of the acquaintance, so it is desirable to obtain the consent of the acquaintance. The consent of the acquaintance can be automatically obtained by accessing the provisional purchaser terminal to obtain consent when providing indirect information, or by consulting with the acquaintance in advance.

To this end, the indirect information agreement unit 103 accesses the provisional purchaser terminal before providing the indirect information, and obtains consent for providing information of the acquaintance. If you ask for consent to provide information, it is preferable to provide information.

On the other hand, in order to receive a discount, the seller must provide the information requested.

In some cases, the buyer has all the indirect information required by the seller. In some cases, the buyer has only a part of the information of the acquaintance and most of the indirect information requested by the seller. If the information of the acquaintances is insufficient, obtain consent from the acquaintance and obtain the information. For this, the indirect information requesting unit 104 preferably transmits the indirect information requested by the seller to the provisional purchaser terminal in the form of a check list. Here, the indirect information check list can be composed of a part for checking information such as name, address, sex, age, hobby, specialty, and contact, and a part for writing the information.

Upon receiving the indirect information check list, the provisional purchaser checks the check part to which the provisional purchaser wants to provide, or writes the information about the vacant item to the client terminal 100.

The indirect information requesting unit 104 of the client terminal 100 registers the indirect information check list transmitted from the provisional shopper terminal in the information database 105. [ In addition, the indirect information providing unit 102 may use only the indirect information that has been agreed on, based on the agreement obtained through the indirect information agreement unit 103 and the indirect information check list acquired through the indirect information request unit 104 To the relay platform 200 or the discount platform 400.

The discount platform 400 determines the indirect information provided from the client terminal 100 as the provisional purchaser information, and evaluates the provisional purchaser information to determine the discount benefit of the purchase commodity. Here, the provisional purchaser means a purchaser who is expected to purchase intangible or type information to be sold at the sales terminal 300 through the relay platform 200 in the future.

The provisional buyer information acquisition unit 401 of the discount platform 400 acquires information and indirect information directly through the client terminal 100 and sets the obtained indirect information as provisional buyer information. And transmits the acquired direct information and indirect information to the provisional purchaser information evaluation unit 402.

The provisional purchaser information evaluation unit 402 evaluates the provisional purchaser information set by the provisional purchaser information acquisition unit 401 and calculates a rating and delivers the calculated rating information to the purchaser discount offer determination unit 404 .

Here, as shown in FIG. 5, the provisional purchaser information evaluation module 402 classifies the obtained indirect information into basic information and advanced information according to preset criteria in the provisional purchaser information classification module 411. [ Here, the basic information and the advanced information can be preset by the seller. For example, name, region, gender, age range, etc. may belong to basic information, and specific information for selling products such as hobbies, specialty, family relations, etc. may belong to advanced information. In addition, the advanced information can be classified into upper, middle, and lower according to the seller's information setting criteria.

Then, the provisional purchaser information evaluation module 412 calculates an evaluation rating according to the basic information and the advanced information classified by the provisional purchaser information classification module 411. [ The evaluation level can be calculated as high grade, middle grade, or lower grade. The rating information thus calculated is transmitted to the buyer discount decision unit 404.

The purchaser discount offer decision unit 404 determines the discount offer of the buyer in consideration of the discount information obtained by the seller discount information acquisition unit 403 and the rating level calculated by the provisional buyer information evaluation unit 402 . For example, the discount rate for each product provided by the seller is set to a minimum of 1% to a maximum of 100%, and the calculated rating information is classified into three grades such as upper, middle and lower. And determine the discount of the buyer by matching it with the grade. In other words, the buyer's discount is determined by the acquaintance information, that is, the provisional buyer information. And the discount rate of the provisional buyer information is based on the provisional buyer information requested by the seller. As a result, the seller can acquire information with a high probability of selling the product, thereby improving the sales, and the buyer can receive the discount benefit by provision of information of the provisional purchaser.

The discount is to discount the purchase, but this is equivalent to paying the actual cash. For example, if you buy a 10,000 won product at 7,000 won for 30% discount, you will receive 3,000 won in cash.

The purchaser discount decision information determined as described above is transmitted to the purchase price determining unit 405.

The purchase price determining unit 405 determines the price of the purchase product by applying the buyer discount benefit determined by the buyer discount decision unit 404 to the purchase product and transmits the determined price information of the purchase product to the relay platform 200).

Thereafter, the relay platform 200 displays a commodity price, a discounted price, and the like, and upon payment of the amount, the purchaser completes payment of the commodity by paying only the amount denoted by the discounted price.

Meanwhile, the provisional purchaser advertisement unit 406 of the discount platform 400 delivers the advertisement information requested by the sales terminal to the provisional purchaser set by the provisional purchaser information acquisition unit 401. Here, the prospective buyer advertisement unit 406 transmits not only the advertisement requested by the sales terminal but also various request information requested by the sales terminal to the prospective buyer terminal.

When the provisional purchaser performs various actions requested by the seller through the discount platform 400, the result information is transmitted to the discount platform 400 and then to the sales terminal 300 as well.

The provisional buyer discount offer determination unit 407 of the discount platform 400 gives the discount offer of the provisional buyer according to the indirect information provided by the provisional purchaser or the provisional purchaser's purchase action. That is, if the provisional purchaser performs the request based on the provided information and becomes the same condition as the purchaser who registered himself, the provisional purchaser also gives the same discount as the purchaser. This allows the provisional purchaser to register with the buyer, but receive the same discount (which may be cash) as the buyer.

Meanwhile, as another feature of the present invention, the buyer can receive additional discounts in addition to the previous discounts if sales are generated by the provisional purchaser himself / herself and the discount is granted. For example, if the discount offer is given by the provisional purchaser discount offer determiner 407, the buyer discount offer determiner 407 gives the buyer who uses the client terminal 100 an additional discount. Additional discounts may be granted in the form of points, vouchers, mileage, etc., where the seller sells the product, or may be granted through real-time cash payment. If you receive cash benefits, you can automatically receive real-time payments every time you issue an additional discount if you register your online account in advance.

Likewise, provisional buyers will be offered discounts if they provide them with information again, and other prospective buyers will receive discounts in the same way.

If a discount is obtained through such a plurality of steps, the cost of the expenditure may increase due to an increase in the discount rate from the seller's point of view. A higher discount rate results in higher sales and an increase in the number of potential buyers. Since the increase of the provisional purchaser improves the efficiency of the advertisement, it is possible to inhibit the expenditure of the advertisement cost separately from the advertisement of the product, and it is possible to efficiently increase the sales and advertise without incurring additional costs.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It is obvious to those who have.

100: a client terminal
101: Direct information service provider
102: Indirect information provisioning
103: Indirect information agreement section
104: Indirect information request unit
105: Information database (DB)
200: Relay platform
300: a sales terminal
400: Discount Platform
401: Provision of provisional purchaser information
402: Provisional buyer information evaluation section
403: seller discount information obtaining section
404: Buyer Discount Decision Section
405: Purchased product price determination unit
406: Provisional buyer advertisement department
407: Provisional buyer discount decision part

Claims (14)

An apparatus for performing electronic commerce using provisional purchaser information,
A client terminal providing direct information and indirect information of a customer and consuming information about type and intangible information;
A sales terminal for selling type and intangible information, and determining a cost of expenditure based on a discount of the sales product using the advertisement cost;
A relay platform for relaying sales and purchase of type and intangible information between the client terminal and the sales terminal; And
A discount platform for determining discount benefits of purchase goods based on the indirect information provided from the client terminal and delivering discount benefits to the relay platform;
And an electronic commerce system using the temporary purchaser information.
In claim 1,
The direct information is information of a purchaser who purchases information of type and intangibles through electronic commerce,
Wherein the indirect information is provisional purchaser information provided by the purchaser to receive benefits for the purchased product.
In claim 1,
The client terminal,
A direct information providing unit for providing the discount platform with direct information which is information of the purchaser;
An indirect information providing unit for providing the discount platform with indirect information that is the provisional purchaser information; And
An indirect information agreement section which is in agreement with the provisional purchaser terminal to provide indirect information via the network;
And an electronic commerce system using the temporary purchaser information.
In claim 3,
The indirect information agreement section provides a check list of indirect information requesting consent from the provisional purchaser terminal and receives a check list of the indirect information transmitted from the provisional purchaser terminal and delivers the check list to the indirect information provisioning Electronic commerce device using the provisional purchaser information.
In claim 3,
Wherein the indirect information providing unit provides the indirect information to the discount platform based on the check list of the indirect information received by the indirect information agreement unit.
In claim 3,
The client terminal,
An indirect information request unit for requesting customer information for a discount benefit to the terminal of the provisional purchaser and registering customer information transmitted from the terminal of the provisional purchaser in an information database;
Wherein the electronic commerce system further comprises a temporary purchaser information database.
[4] The method according to claim 1 or 3,
Wherein the client terminal provides the indirect information when the product is purchased through the relay platform or indirectly registers the indirect information with the discount platform regardless of the purchase of the goods.
In claim 1,
The sales terminal supplies the expenditure for the discounted product according to the advertisement cost, determines the total expenditure for the discounted product for each sale product, posts the expenditure amount for each product through the relay platform, Wherein the total amount of expenditure is calculated in real time based on the amount of money spent in accordance with the purchase amount, and the posted amount is posted to the relay platform.
In claim 1,
Wherein the discount platform determines the indirect information provided from the client terminal as the provisional purchaser information and evaluates the provisional purchaser information to determine the discount benefit of the purchase commodity.
The method according to claim 1 or 9,
The discount platform comprises:
A temporary purchaser information acquiring unit acquiring direct information and indirect information through the client terminal and setting the obtained indirect information as provisional purchaser information; And
A provisional purchaser information evaluation unit for evaluating the provisional purchaser information set by the provisional purchaser information acquisition unit and calculating a rating;
And an electronic commerce system using the temporary purchaser information.
In claim 10,
Wherein the temporary purchaser information evaluation unit comprises:
A temporary purchaser information classification module for classifying the acquired indirect information into basic information and advanced information according to a preset criterion; And
A provisional buyer information evaluation module for calculating an evaluation rating according to basic information and advanced information classified by the provisional purchaser information classification module;
And an electronic commerce system using the temporary purchaser information.
In claim 10,
The discount platform comprises:
A seller discount information obtaining unit for obtaining product discount information provided from the sales terminal; And
A purchaser discount benefit determining unit for determining a discount benefit of the purchaser in consideration of the discount information obtained by the seller discount information obtaining unit and the evaluation rating calculated by the provisional purchaser information evaluation unit;
And an electronic commerce system using the temporary purchaser information.
In claim 12,
The discount platform comprises:
Determining a price of the purchased product by applying the purchaser discount benefit determined by the purchaser discount award determination unit to the purchased product, and transmitting the determined price information of the purchased product to the relay platform;
Wherein the electronic commerce system further comprises a temporary purchaser information database.
In claim 10,
The discount platform comprises:
A provisional buyer advertisement unit for delivering the advertisement information requested by the sales terminal to the provisional purchaser set by the provisional purchaser information acquisition unit;
Wherein the electronic commerce system further comprises a temporary purchaser information database.

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