KR101082069B1 - Business method and system for encouraging social commerce using settlement information of client through settlement service server when buying items discounted by group purchase - Google Patents

Abstract

PURPOSE: A social commerce activation system through settlement information of a client is provided to prevent the degradation of discount product through settlement information of a client. CONSTITUTION: A social commerce relay server(300) supplies group purchase discount product information to a client(100). A payment service server(400) is connected to the social commerce relay server. The h social commerce relay server transmits a first card payment authentication to the social commerce relay server.

Description

Business method and system for encouraging social commerce using settlement information of client through settlement service server when buying items discounted by group purchase}

The present invention relates to a sales method and system for activating social commerce by using payment information of a client through a payment service server, for example, personal information of a buyer who is a client and purchase product information when purchasing a joint purchase discount product. The present invention relates to a business method and system for activating social commerce which can prevent the quantity and quality of the discount products and related services, which are jointly purchased by the client, which is a client.

Specifically, the present invention, if the client purchases the co-purchase discount product provided by the co-purchase discount sales contract between the provider of the co-purchase discount product, the so-called merchant and the social commerce brokerage through the social commerce broker, Social commerce that can prevent the decrease in quantity and quality of goods and related services by the providers of the co-purchase discount products, while maximizing the profits of the social commerce brokers, while also providing the advertising effect to the providers of the co-purchase discount products. It relates to a sales method and system for activation.

Social commerce is a new way of doing business that was first named by Yahoo in 2005 as a form of e-commerce that uses social and online media. At the time, Yahoo introduced Shoposphere, a shopping cart sharing service, which was named "social commerce" in the sense of opening up an e-commerce platform to consumers and sharing their commerce experiences with each other.

Later, as social network services (SNS) such as Twitter and Facebook are activated in the online environment, "Social Commerce" becomes a community where Twitter, Facebook, Me2day, cafes, blogs, and many others form a community and communicate easily. It is generally recognized to mean a commerce market based on social media, a service platform that can be used. Recently, the way of implementing such social commerce has been diversified. In addition to adding buttons that link with twitter and facebook to the e-commerce site, the open graph of Facebook can be used to create a personalized shopping environment or social It is evolving to open a space dedicated to commerce within SNS.

The implementation of social commerce transforms consumers into prosumers, market consumers, and channels to attract new customers from social media.The role of social commerce operators is to register product information and establish a platform that works with social network services (SNS). The rest is up to the consumer.

In general, social commerce can be classified into four types: social linked, social web, co-purchase, and offline interworking. Since Groupon was founded in 2008, the worldwide co-purchase of social commerce boom has occurred. Co-purchase social commerce is a combination of co-purchase sites and social networks. If an existing shopping mall is attracting shopping to random people by using portal site advertisement to sell products, social commerce uses social media based on already established social network service to share information and generate commerce. will be.

Among these social commerces, co-purchased social commerce is in the spotlight, and co-purchased social commerce allows buyers to receive a 50% or more discount when the minimum purchase quantity set by product is achieved, thereby allowing buyers to actively As a result, social networks have the potential to engage potential consumers in co-purchase. In addition, a social commerce company linked with a social network service recommends consumers to induce co-purchasing, thereby providing incentive programs for earning cash or points.

Generally, co-purchased social commerce recruits co-purchasing discount providers (merchants) that provide goods or services, enters into a co-purchase discount agreement with each other, and then socializes the server of the social commerce broker. In conjunction with the media, social networking services can attract potential consumers who have become social networking to co-purchase. When the sales target amount of the joint purchase discount product is achieved, the buyers are presented with a coupon issued by e-mail or a mobile communication terminal to the merchants, giving the buyers a 50% or more discount discount. The business model is settled in such a way that goods can be purchased at a low price, which is discounted by more than 50%, or provided with services. In addition, social commerce brokers, such as Groupon, Weapon, and Ticketmon, have deducted a certain fee in the name of advertising costs according to the sales targets of co-purchase discounts for each merchant, and then pay the coupons to each merchant. Each merchant, especially a newly opened merchant, will have the opportunity to promote the merchant to consumers without paying expensive advertising costs of the existing online portal site (see FIG. 2).

As a result of social commerce, the products currently handled by social commerce brokerage companies are expanding to not only general products but also various products and services such as food, sports tickets, performance tickets, cinema tickets, salon tickets, and educational lecture tickets. .

However, there are also problems caused by the growth of social commerce of these business models and the expansion of products and services. Another survey showed that 80% of consumers who bought discount coupons through social commerce brokers dissatisfied with the discount coupons. Discomfort, poor service quality, and coupon customers are discriminated in terms of quantity and quality compared to general customers. In other words, merchants can achieve publicity and new product promotion through social commerce, but the quantity and quality of products and services are expected to deteriorate in order to make more profit by supplying goods or services at a lower price. It's work.

The existing business model of social commerce has not only lowered the profitability of the merchants, thereby leaving the merchants and aggravating consumer complaints, but also causing the merchants to issue excessive discount coupons due to the difficulty of social commerce brokers. The vicious cycle of quality deterioration, consumer dissatisfaction and abandonment, and consequent departures, is expected to intensify. After all, in the current way, it is inevitable for the merchants to discriminate against the consumers who present discount coupons by the excessive recruitment of merchants at social commerce brokers and by presenting discount coupons that are sold in large quantities to consumers directly. It is a reality.

Meanwhile, referring to a conventional business model patent application related to the sale of a joint purchase discount product, Korean Patent Publication No. 10-2000-0006670 discloses a single joint purchase price when several people jointly purchase a product through the Internet. Rather, the method of co-purchasing in Internet e-commerce, which provides buyers with more discounts and offers suppliers the opportunity to sell large quantities of goods by gradually offering discounted prices as the number of co-purchase applicants increases. However, this is not about the concept of social media through the social network service and the concept of social commerce described above, but staying on discounting the co-purchasing price of commodity suppliers according to sales volume to engage potential consumers in social media. Unable to goods The discount rate can be determined there is a limitation not only in accordance with the pricing policy of the provider.

In addition, the Republic of Korea Patent No. 10-0737688 relates to a ticket sales method using a communication network, in order to prevent the unsold ticket, the joint purchase of unsold tickets to the mobile communication terminal users using the communication network of the mobile communication company Although it discloses a technique for joint purchase of a ticket that induces and gives a discount to a buyer, this is limited to the joint purchase marketing using a mobile communication company's own member information. This is not a technology that can be applied to social commerce.

Next, Korean Patent Publication No. 10-2010-0058587 relates to a system for viewing shopping information on a social networking platform including a network-based marketplace, a communication network, and a network-based social platform. Disclosed are techniques for linking social media with existing online marketplaces. Korean Patent Laid-Open Publication No. 10-2010-0058587 includes a network-based marketplace communicatively connected to a communication network, and a network-based social platform communicatively connected to the communication network, wherein the social platform is provided with a first user. 2 if the first user is authorized to view the list after receiving a request to view a list associated with the user (a list of items provided for sale on a marketplace), the first user lists the items on the second user's marketplace. Since it is disclosed a technology that can be seen, it can be said to be an advanced technology than the prior art mentioned above, but when applied to the social commerce through the social network service as described above, the discount information of the co-purchase discount product buyers are still The amount of goods or services that have been disclosed and purchased There is a problem that can not be fundamentally ruled out a reduction and quality degradation.

In addition, Korean Patent Laid-Open Publication No. 10-2007-0118576 discloses a joint purchase code and client credit card information generated based on joint purchase information by a client paying a product with a credit card in a joint purchase web server on a wired or wireless Internet. Disclosed is a joint purchase payment method for discounting the payment amount based on the joint purchase discount information using. However, since the conventional technology discounts a payment product at the time of credit card payment using the joint purchase information and the credit card payment information, the discount price is displayed so that the product provider can immediately know that the purchaser of the joint purchase discount product is implemented. Is impossible, and in case of post-payment, the purchaser of the co-purchase discount product, which is the card user, has to check the billing statement of the card individually to check whether the purchased co-purchase discount product has been discounted and refunded. It is inconvenient to take action.

Therefore, in the technical field to which the present invention belongs, there is a need to improve the conventional co-purchase discount product selling method and to issue a co-purchase discount product coupon of a merchant by a social commerce broker and to use a coupon of a consumer in a merchant. In particular, the introduction of so-called secret coupons that can hide discount coupons can be said to significantly improve the social commerce business model.

Therefore, the present inventor uses the payment information of the client through the payment service server linked with the server of the social commerce broker when purchasing the joint purchase discount product, that is, the buyer presents the coupon by using the first payment information of the joint purchase discount product for the social commerce broker. Instead, they concealed that they were discount coupon buyers with formal secondary payments to merchants, and the second payment details could be offset and settled by the payment service server to implement the secret coupon.

The present invention has an object to solve the above problems, the joint purchase using the payment information of the client through the payment service server, for example, the purchaser's personal information and purchase product information when purchasing the joint purchase discount products An object of the present invention is to provide a sales method and system for activating social commerce which can prevent a decrease in the quantity and quality of a discount product and related services.

Specifically, the present invention, if the client purchases the co-purchase discount product provided by the co-purchase discount sales contract between the provider of the co-purchase discount product, the so-called merchant and the social commerce brokerage through the social commerce broker, Social commerce that can prevent the decrease in quantity and quality of goods and related services by the providers of the co-purchase discount products, while maximizing the profits of the social commerce brokers, while also providing the advertising effect to the providers of the co-purchase discount products. To provide a sales method and system for activation.

In view of the problems of the prior art as described above, the present inventors have abided with thorough research and development. As a result, when the co-purchase discount product is purchased, the payment information of the client through the payment service server interworked with the server of the social commerce brokerage, that is, the social commerce brokerage By using the primary payment information of the joint purchase discount product for the business, the buyer is concealed as a discount coupon buyer by formal secondary payment to the merchant instead of the presentation of the coupon, and the second payment details are offset and settled by the payment service server. The company has developed a sales method and system for vitalizing social commerce that can implement coupons.

On the other hand, the term "commodity" in the terms used in the following specification of the present invention is a broad term including not only tangible commodities but also intangible services and the like having economic utility value.

In addition, the term "payment or card payment" used in the specification of the present invention generally means credit card payment, but is not limited thereto, and includes a wide range of payments including debit card, electronic money, electronic wallet, mobile phone USIM chip, and the like. Is the term of. Credit cards used for payment are also broad terms, and include not only commonly used magnetic strip credit cards, but also one- and dual-chip wireless credit cards, memory wireless credit cards, slot wireless credit cards, and smart cards. Include.

The system for activating social commerce using payment information of a client through a payment service server when purchasing a joint purchase discount product of an embodiment of the present invention,

A social commerce mediation server for storing the information on each collective purchase product for each collective purchase product provider and providing the respective joint purchase discount product information to a client connected through an online network;

If the client is linked to the social commerce brokerage server, and the client pays the first purchase card for the co-purchase discounted product at the co-purchase discount price, the primary card of the client together with the request for approval of the primary card payment from the social commerce brokerage server. Receive client information and co-purchase discount product information based on payment, transmit the first card payment approval to the social commerce intermediation server, and pay the co-purchase discount product by linking the co-purchase discount product information and client information with the first card payment A payment service server for storing information;

The formal secondary card payment is performed at the normal price for the joint purchase discount product paid by the client at the primary card, and the client information and joint purchase based on the secondary card payment of the client together with the secondary card payment authorization request. A payment terminal device of a joint purchase discount product provider for transmitting discount product information to the payment service server,

The payment service server transmits the second card payment approval to the payment terminal device of the co-purchase discount product provider, and the client information and the co-purchase discount product information based on the second card payment received from the payment terminal device are the co-purchase. If it matches the client information read from the discount product payment information and the joint purchase discount product information, the secondary revenue generated by generating the negative sales information corresponding to the amount of the secondary card payment formally at the normal price and transmitting it to the payment terminal device The second card settled amount is settled to 0 won in excess of the card settlement authorization amount, and the payment terminal device of the co-purchase discount product provider is not informed of the negative sales information generated for the second settled card amount. It is characterized by.

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Accordingly, the system for activating social commerce according to an embodiment of the present invention uses the primary card payment information for the co-purchase discount product to form a formal secondary card payment for a merchant that is a co-purchase discount product provider instead of presenting a client coupon. While concealing the discount coupon buyer, the second card payment details can be offset by the settlement service server to implement the secret coupon.

In addition, in the system for activating the social commerce of an embodiment of the present invention, the payment service server receives a request for remittance of the card payment amount for the joint purchase discount products for each co-purchase discount product provider from the social commerce mediation server, Only the first card payment amount is characterized in that the transfer to the social commerce mediation server.

In addition, in the system for activating the social commerce of an embodiment of the present invention, the social commerce mediation server corresponds to the total sales price of the joint purchase discount product when the sales amount of the joint purchase discount product does not reach a target amount. If the remittance to the co-purchase discount product provider and the sales volume of the co-purchase discount product have reached the target amount, a portion of the total purchase price of the co-purchase discount product is subtracted from the contract fee, e. It is characterized by remittance to the provider.

On the other hand, in the system for activating the social commerce of an embodiment of the present invention, the joint purchase discount product information is a bar code data, QR code data, a serial number consisting of a combination of numbers and letters or POS (Point) associated with the product Data of the client, wherein the client information is personal information of a card issuer who is readable at the time of card payment, such as a unique serial number stored in a card, and the client information is connected to the social commerce intermediary server when the client pays with another person's card. Therefore, it may be different from the member information of the buyer who purchased the actual joint purchase discount product.

In a system for activating social commerce according to an embodiment of the present invention, the online network is a social network interconnecting clients through a communication network.

The sales method for activating social commerce using payment information of a client through a payment service server when purchasing a joint purchase discount product of an embodiment of the present invention,

Storing each joint purchase discount product information on a social commerce mediation server for each joint purchase discount product provider, and the social commerce broker server providing each joint purchase discount product information to a client connected through an online network;

When the client makes a primary card payment for the co-purchase discount product at a co-purchase discount price, the social commerce intermediary server requests the client information and the co-purchase discount product based on the client's primary card payment with the request for the first card payment approval. Transmitting the information to a payment service server linked with the social commerce mediation server;

Transmitting, by the payment service server, a first card payment approval to the social commerce mediation server and storing the first purchase card payment information in association with the first purchase card payment information and client information;

The payment terminal of the joint purchase discount product provider, which performs formal secondary card payment at a normal price, for the joint purchase discount product paid by the client with the primary card, requests the second card payment approval to the secondary terminal of the client. Transmitting the client information based on the card payment and the joint purchase discount product information to the payment service server;

The payment service server transmits the second card payment approval to the payment terminal device of the co-purchase discount product provider, and the client information and the co-purchase discount product information based on the second card payment received from the payment terminal device are the co-purchase. If it matches the client information read from the discount product payment information and the joint purchase discount product information, the secondary revenue generated by generating the negative sales information corresponding to the amount of the secondary card payment formally at the normal price and transmitting it to the payment terminal device The second card settled amount is settled to 0 won in excess of the card settlement authorization amount, and the payment terminal device of the co-purchase discount product provider is not informed of the negative sales information generated for the second settled card amount. Steps.

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Therefore, the business method for activating the social commerce of the embodiment of the present invention uses the first card payment information for the co-purchase discount product, instead of presenting the client coupon, the formal second card payment for the merchant, the co-purchase discount product provider. By concealing the buyer as a discount coupon, the secondary card payment details can be offset by the settlement service server to implement the secret coupon.

In addition, in the sales method for activating the social commerce of an embodiment of the present invention, the payment service server receives a request for remittance of the card payment amount for the co-purchase discount products for each co-purchase discount product provider from the social commerce brokerage server; The first card payment amount is characterized in that the transfer to the social commerce mediation server.

In addition, in the sales method for activating social commerce according to an embodiment of the present invention, the social commerce mediation server may pay the total sales price of the joint purchase discount product when the sales amount of the joint purchase discount product does not reach a target amount. If the remittance is made to the provider of the collective purchase discount product and the sales volume of the joint purchase discount product reaches the target amount, a portion of the total purchase price of the joint purchase discount product is deducted from the contract fee, for example, the advertising fee, and the corresponding joint purchase discount is reduced. Characterized in that the remittance to the goods provider.

On the other hand, in the business method for activating the social commerce of an embodiment of the present invention, the joint purchase discount product information is a serial number or a POS (bar code data, QR code data, a combination of numbers and letters associated with the product) Point Of Sales Terminal) data, and the client information is personal information about a card issuer who is readable at the time of card payment, such as a unique serial number stored in a card, when the client pays with another person's card. It may be different from the member information of the buyer who purchased the actual joint purchase discount product.

In the sales method for activating social commerce according to an embodiment of the present invention, the online network is a social network interconnecting clients through a communication network.

Meanwhile, in the present invention, the social commerce mediation server may provide the co-purchase discount product information shared with the social commerce mediation server and share the purchased co-purchase discount product information to the client through the social network. . The communication network may be various communication networks such as a wired communication network such as the Internet, a wireless communication network, a wireless mobile communication network, or a satellite broadcasting network.

In addition, in the present invention, the social commerce intermediary server provides a user interface to a client which is a buyer, the client as a buyer is a personal PC, a mobile communication terminal such as a smart phone, a tablet PC, a digital TV or PDA and the communication network through the Using the user interface provided by the social commerce brokerage server, the social commerce brokerage server is accessed and logged in, and the necessary co-purchase discount product information is searched or settled.

And, in the present invention, the payment service server may be a payment service server of a credit card company, if the payment service server interoperable with the social commerce mediation server is not limited to one, a plurality of payment service server is the social commerce mediation Of course, it can be linked with the server to provide a payment service.

According to the present invention, when purchasing a joint purchase discount product, the quantity and quality of the joint purchase product and related services are reduced by using payment information of the client through the payment service server, for example, personal information and purchase product information of the client as a client. Can be prevented and social commerce can be activated.

That is, according to the present invention, when a co-purchase discount product is purchased, the buyer can use the payment information of the client through the payment service server linked with the server of the social commerce broker, that is, the first purchase information of the co-purchase discount product for the social commerce broker. Instead of presenting, concealed as a discount coupon buyer by formal second payment to the merchant, the second payment details can be offset by the settlement service server to implement the secret coupon.

Therefore, according to the present invention, when a client, a client, purchases a joint purchase discount product provided by a joint purchase discount sales contract between a provider of a joint purchase discount product, a so-called merchant and a social commerce broker, through a social commerce broker. In addition, it is possible to prevent a decrease in the quantity and quality of goods and related services by the provider of the co-purchase discount product, while maximizing the profits of the social commerce broker, while also providing an advertisement effect to the provider of the co-purchase discount product.

1 is a schematic block diagram of a system 1000 for activating social commerce using payment information of a client 100 through a payment service server 400 when purchasing a joint purchase discount product according to an embodiment of the present invention.
2 is a schematic diagram illustrating a conventional social commerce sales method.
3 is a joint purchase discount product registration step (S100), the joint purchase discount product primary payment and buyer personal information, purchase product information and payment information storage step (S200), the joint purchase discount product secondary payment and payment approval, One embodiment of the present invention comprises a step of issuing a negative sales document and storing a result of cost settlement (S300), requesting and paying for a joint purchase discount product, and paying a sale price, subtracting and remitting a fee when the sales target amount is exceeded (S400). Is a flowchart schematically illustrating a sales method for activating social commerce according to the present invention.
4 to 7 are flowcharts illustrating each main step of FIG. 3 in detail.

Hereinafter, the present invention will be described in more detail based on examples. The following examples of the present invention are not intended to limit or limit the scope of the present invention only to embody the present invention. It will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. References cited in the present invention are incorporated herein by reference.

1 is a schematic block diagram of a system 1000 for activating social commerce using payment information of a client 100 through a payment service server 400 when purchasing a joint purchase discount product according to an embodiment of the present invention. The system 1000 for activating social commerce according to an embodiment of the present invention includes a client 100, a communication network 200, a social commerce brokerage server 300, a payment service server 400, and a co-purchase discount product provider 500. The payment terminal device 520 may be included.

As shown in FIG. 1, the social commerce mediation server 300 is connected to a client information DB 320, a co-purchase discount product provider (merchant) information DB 340, and a co-purchase discount product information DB 360. And these DBs are interoperable.

The social commerce mediation server 300 may store information (eg, client ID, password, social security number, address, contact information, etc.) for identifying a client's identity for logging in to the social commerce mediation server 300. ).

In addition, the social commerce brokerage server 300 is a joint purchase discount product provider (for example, information about the merchant, which is the co-purchase discount product provider 500, such as business name, representative, address, business type, business status, business registration number, etc.) Affiliated store) information DB 340, and each joint purchase discount product information provided for each joint purchase discount product provider 500 is stored in the joint purchase discount product information DB (360).

In addition, the social commerce brokerage server 300 provides each co-purchase discount product information stored in the co-purchase discount product information DB 360 to a client connected through an online network. Provided by the social commerce intermediation server 300 through a personal computer 100a, a mobile communication terminal such as a smartphone 100b, a tablet PC or PDA 100c, or a digital TV (not shown) and a communication network 200. The user accesses the social commerce brokerage server 300 using a user interface, logs in, and retrieves or pays for necessary co-purchase discount product information.

In this case, the online network is a social network that interconnects clients through the communication network 200, for example, Facebook, Twitter, and the like. The communication network 200 may be various communication networks such as a wired communication network such as the Internet, a wireless communication network, a wireless mobile communication network, or a satellite broadcasting network.

As shown in FIG. 1, the payment service server 400 is connected to a payment approval and cost settlement DB 420, a co-purchase discount product payment information DB 440, and a negative sales document issuing DB 460. DB is interworked.

The payment service server 400 is interlocked with the social commerce mediation server 300, and when the client 100 makes a primary card payment for a co-purchase discount product, a primary card payment is made from the social commerce mediation server 300. Along with the authorization request, client information and joint purchase discount product information based on the client's primary card payment are received. In this case, the information about the joint purchase discount product first paid by the client 100 is stored in the joint purchase discount product information DB 360 linked with the client information DB 320 of the social commerce mediation server 300.

In addition, the payment service server 400 transmits the first card payment approval to the social commerce mediation server 300, and stores the transmitted first card payment approval information in the payment approval and cost settlement DB 420, The primary purchase card payment information is stored in the joint purchase discount product payment information DB 440 as the joint purchase discount product payment information by linking the joint purchase discount product information and the client information.

As shown in FIG. 1, in the payment terminal 520 of the co-purchase discount product provider 500, the second card payment is performed on the co-purchase discount product paid by the client 100 who is the buyer. The client information and the joint purchase discount product information based on the secondary card payment of the client 100 are transmitted to the payment service server 400 together with the secondary card payment approval request.

The payment service server 400 transmits the second card payment approval to the payment terminal device 520 of the co-purchase discount product provider 500 and transmits the second card payment approval information to the payment approval and cost settlement DB ( 420).

In addition, the payment service server 400 is a joint purchase discount product payment information DB (440) at the time of the first card payment prior to the client information and the joint purchase discount product information based on the second card payment received from the payment terminal device (520) It is determined whether or not the client information and the collective purchase discount product information read from the joint purchase discount product payment information stored in the same. If there is a match, a negative sales document is issued for the amount of the secondary card payment, and the amount on the negative sales document is stored in the negative sales document issuing DB 460. Then, the secondary card payment read out from the secondary card payment authorization information stored in the payment authorization and cost settlement DB 420, the amount on the negative sales slip according to the secondary card payment stored in the negative sales document issuing DB 460. The settlement process is offset by the approval amount, and the settlement result is finally stored in the settlement approval and cost settlement DB 420.

In this case, the payment service server 400 does not notify the payment terminal device 520 and / or the client 100 of the occurrence of the negative sales slip generated for the amount of the secondary card payment. Accordingly, the system 1000 for activating social commerce according to an embodiment of the present invention hides that the coupon is a discount coupon buyer with a formal secondary card payment instead of the presentation of the secondary phone, and the secondary card payment details are offset by the settlement service server 400. It is possible to implement the secret coupon in a way.

Meanwhile, the aforementioned joint purchase discount product information may be bar code data, QR code data, a serial number of a combination of numbers and letters, or point of sales terminal (POS) data associated with the corresponding product, and client information may be stored on a card. If the client pays with someone else's card as the personal information on the card issuer who can read the card, such as the stored unique serial number, it may be different from the member information of the buyer who purchased the actual co-purchase discount by accessing the social commerce brokerage server. Can be.

Meanwhile, a block diagram of the system 100 for social commerce activation of the present invention shown in FIG. 1 should be understood as an example, and various types of systems may be implemented by those skilled in the art to which the present invention pertains. It will be easy to understand.

3 is a joint purchase discount product registration step (S100), the joint purchase discount product primary payment and buyer personal information, purchase product information and payment information storage step (S200), the joint purchase discount product secondary payment and payment approval, One embodiment of the present invention comprises the step of issuing a negative sales slip, storing the cost settlement result (S300), requesting and paying the joint purchase discount product sales price, and paying the sales price, subtracting and remitting a fee when the sales target amount is exceeded (S400). Is a flowchart schematically illustrating a sales method for activating social commerce according to the present invention. 4 to 7 are flowcharts illustrating each main step of FIG. 3 in detail.

Hereinafter, a business method for activating a social commerce of an embodiment of the present invention will be described in detail with reference to FIGS. 1 and 3 to 7.

First, referring to the flowcharts of FIGS. 3 and 4, the joint purchase discount product registration step S100 will be described.

In general, the social commerce broker recruits franchisees who are co-purchase discount providers, determines the type and quantity of the co-purchase discount products by the co-purchase discount sales contract with the franchisees, and then reaches the target sales volume and target sales volume of the corresponding product. Determine the rate of fees paid to this social commerce broker.

As such, when a merchant and a joint purchase discount product are recruited by a contract between a social commerce broker and a merchant, the social commerce brokerage server 300 may provide information about the merchant, for example, a business name, a representative, an address, a business type, a business status, and a business registration. The number and the like are stored and registered in the joint purchase discount product provider (merchant) information DB 340 (S110), and each joint purchase discount product information provided for each registered joint purchase discount product provider 500, for example, The bar code data, the QR code data, the serial number consisting of a combination of numbers and letters, or the point of sales terminal (POS) data associated with the product are stored in the joint purchase discount product information DB 360 and registered (S120). Then, the social commerce mediation server 300 uploads the joint purchase discount product information for each registered merchant and provides a user interface environment to the client 100 (S130).

As such, when the joint purchase discount product registration step S100 is completed, the process proceeds to step S200 (see FIG. 5). Referring to FIGS. 3 and 5, the first step of the joint purchase discount product and the purchaser personal information, the purchase product information, and the payment information storage step (S200) will be described below.

The co-purchase discount product uploaded to the social commerce mediation server 300 through the above-described step S100 is displayed as an advertisement screen to the client 100 who forms a mutual community by a social network such as Facebook or Twitter. May be exposed. In this case, the client 100 interested in the joint purchase discount product may be a personal PC 100a, a mobile communication terminal such as a smartphone 100b, a tablet PC or a PDA 100c, or a digital TV (not shown) and a communication network ( The social commerce mediation server 300 is connected to the social commerce mediation server 300 using the user interface provided by the social commerce mediation server 300 (S210). Of course, the client 100 may directly access the social commerce mediation server 300 through a website search without using an advertisement screen of a social network such as Facebook or Twitter (S210).

In the social commerce brokerage server 300, after authenticating whether the connected client 100 is a member (S220), if not a member, proceed with the membership registration process (S230) and if the member and the registration process is completed Allow login. During the registration process, the social commerce mediation server 300 stores information for identifying the client's identity (eg, client ID, password, social security number, address, contact information, etc.) in the client information DB 320.

The client 100 searches for the joint purchase discounts for each affiliated store uploaded to the social commerce brokerage server 300 (S240), and checks whether there is a desired joint purchase discount product (S250). If there is a desired co-purchase discount product (YES at step S250), the social commerce mediation server 300 provides the client 100 with detailed product related information stored in the co-purchase discount product DB 360. And as the search content is displayed, detailed product-related screen is disclosed (S270). The social commerce mediation server 300 checks whether the client 100 agrees to the discounted price of the co-purchase discounted product (S272), and if the client agrees to the discounted price (YES at step S270). After interworking with the payment service server 400, the social commerce mediation server 300 allows the client to make a primary card payment for the joint purchase discount product that agrees to the discounted price after searching (S274).

When the client 100 makes a primary card payment for the co-purchase discount product, the social commerce mediation server 300 socializes the client information and the co-purchase discount product information based on the client's primary card payment together with the primary card payment approval request. Transfer and provide to the payment service server 400 linked to the commerce mediation server (S276), the payment service server 400 transmits the first card payment approval to the social commerce mediation server 300 and sent the primary card payment The authorization information is stored in the payment approval and cost settlement DB 420, and the joint purchase discount product payment information is stored in the joint purchase discount product payment information DB 440 by linking the joint purchase discount product information and the client information with the primary card payment. (S278). Then, the social commerce mediation server 300 notifies the client 100 of the first card payment approval facts, and transmits merchant information (use region, joint purchase discount product usage period, etc.) (S280).

On the other hand, if there is no co-purchase discount desired by the client in step S250 ("No" in step S250) or if the client does not agree to the discounted price of the co-purchase discount item in step S272 ("No" in step S272). If), the client 100 may request additional registration of the co-purchase discount product to the social commerce mediation server 300 (S260), whereby the social commerce mediation server 300 is a product name, quantity, The registration form for recording the price and the like may be provided to the client 100 (S262). In addition, when the social commerce mediation server 300 is linked with other affiliated social commerce mediation server and can share the stored co-purchase discount product information, if the product is found after searching the DB of the other affiliate social commerce mediation server, the client (100) ) Allows access to another affiliated social commerce mediation server (S264). At this time, in order to search for the co-purchase discount product desired by the client 100 in another affiliate social commerce brokerage server, the above-described step S220 is repeated.

Next, when the step S200 is completed, the process proceeds to step S300. A second payment and settlement approval for a joint purchase discount product, a negative sales slip issuance, and a cost settlement result storage step S300 will be described with reference to FIGS. 3 and 6.

As shown in FIG. 6, the client who is the buyer through the payment terminal device 520 of the corresponding co-purchase discount product provider 500 for the co-purchase discount product purchased by the client 100 in the step S200, the first card payment. Secondary card payment is performed by (100) (S310), the payment terminal 520 is a client based on the second card payment of the client 100 with the secondary card payment approval request to the payment service server 400 Information and joint purchase discount product information is transmitted (S320). The payment service server 400 first determines whether the product for which the second card payment approval is requested is a joint purchase discount product (S330), and when the product for which payment approval is requested is a joint purchase discount product (YES in step S330). &Quot;), reads the joint purchase discount product payment information from the joint purchase discount product payment information DB 440 stored in association with the joint purchase discount product information for each affiliate and the purchased client information at the time of the primary card payment (S350).

The client information and the joint purchase discount product information (eg, the product data code) read back from the joint purchase discount product payment information may further include the client information based on the secondary card payment and the joint purchase discount product information (eg, the product data). Code), and if it matches (YES in step S352), and the second card payment approval for the amount requested by the payment terminal 520, the corresponding joint purchase discount product Transfer to the payment terminal device 520 of the provider 500, and stores the transmitted second card payment authorization information in the payment approval and cost settlement DB 420, corresponding to the amount requested from the payment terminal device 520 of the merchant The sales slip is output (S354).

In addition, the payment service server 400 issues a negative sales document for the approved amount of the secondary card payment and stores the amount on the negative sales document in the negative sales document issuing DB 460, and then the payment approval and cost settlement DB. The second card payment approval amount approved for the affiliated store read from the secondary card payment approval information stored in step 420 and the amount on the negative sales slip are offset and settled (S356). At this time, the issue of the negative sales slip is only stored in the settlement approval and cost settlement DB 420 is finally stored without the notification to the merchant and / or the client (S358).

For example, when a client purchases a co-purchase discounted product at the merchant for the second time, the merchant receives a sales slip of 50,000 won, which is the normal price, and provides the client with a sales slip of -500,000 from the payment service server 400. Since the document is automatically issued and settled to be settled to 50,000 won-50,000 = 0 won, the negative sales document issuance is not notified to the merchant and / or the client without the client paying the card twice. Therefore, only formal secondary card payment sales slip is issued, so that the merchant can implement a secret coupon that can conceal the client as a discount coupon buyer. Therefore, it is possible to completely overcome the shortcomings of the social commerce of the existing coupon issuing method.

On the other hand, if the product requested payment approval in step S330 is not a joint purchase discount product ("No" in step S330) or in step S352 the data read in relation to the first payment in the second payment product data code And if it does not match the client information ("No" in step S352), the payment service server 400 transmits the normal card payment authorization to the payment terminal device 520 and payment approval information and payment settlement It is stored in the DB (420) (S340).

Finally, when the step S300 is completed, the process proceeds to the step S400. Referring to FIG. 3 and FIG. 7, the request and payment of the joint purchase discount product sales price and the settlement of the selling price, the fee reduction when the sales target amount is exceeded (S400) Explain.

Step S400 is not an essential process in the business method for activating the social commerce of the present invention, but it is necessary to explain the mutual profit distribution by the contract between the merchant and the social commerce broker in social commerce.

First, the payment service server 400 receives a remittance request of a card payment amount for each co-purchase discount product provider, that is, for each co-purchase discount product, from the social commerce mediation server 300 (S410). 400 is jointly based on primary card payment authorization information (abbreviated as primary payment information) and secondary card payment authorization information (abbreviated as secondary card payment information) stored in the payment authorization and cost settlement DB 420. The purchase discount product sales price is remitted to the social commerce mediation server 300 (S420). That is, if the primary payment information is 25,000 won with the 50% discount price for the joint purchase discount product with a normal price of 50,000 won, the secondary payment information is offset to 50,000 won-50,000 = 0 won. Only the first card payment amount of 15,000 won will be sent to the social commerce brokerage server (300).

Thereafter, the social commerce mediation server 300 reads how much the joint purchase discount products for each affiliate store are stored in the joint purchase discount product information DB 360 and determines whether the sales amount has reached or exceeded the target sales amount (S430). If the sales amount has reached or exceeded the target sales amount (YES at step S430), the social commerce brokerage server 300 commits a part of the total sales price sold by the co-purchase discount items registered for each affiliate. For example, it may be deducted in the name of advertising expenses and remitted to the co-purchase discount provider. For example, if the target sales volume is 1000, the target sales volume was achieved at the time of 1000 sales, so 250 thousand won which is 10% of the contract fee rate of the total sales amount of 1000 × 25,000 = 25 million won was 2250. You will remit 10,000 won.

On the other hand, if the sales amount is less than the target sales volume in step S430 ("No" in step S430), the social commerce brokerage server (300) is the joint sales of the total sales sold by the co-purchase discount items registered for each merchant corresponding Remittance to purchase discount product provider. For example, when the target sales volume is 1000, 100 sales are below the target sales volume, so the total sales amount of 100 × 25,000 won = 2.5 million won will be remitted.

In this way, the present invention can prevent a decrease in the quantity and quality of goods and related services by the merchant, the provider of the joint purchase discount product, while the social commerce broker can maximize the profit while the merchant can maximize the advertising effect. There is an effect of one stone two sets.

Meanwhile, in the present invention, the payment service server 400 may be a payment service server of a credit card company, and the payment service server 400 interoperable with the social commerce brokerage server 300 is not limited to one, but a plurality of payments. The service server 400, that is, a plurality of credit card payment service servers may be linked with the social commerce intermediary server to provide a payment service.

The present invention has been described above with reference to the accompanying drawings and the above embodiments, but the present invention is not limited to the accompanying drawings and the disclosed embodiments. Those skilled in the art will appreciate that modifications can be made in accordance with the spirit of the invention, and such modifications also fall within the scope of the invention.

1000: system for activating the social commerce of the present invention
100: Client 200: Network
300: social commerce mediation server
320: client information DB
340: DB purchasing information provider information DB
360: Co-purchase discount product information DB
400: payment service server
420: payment approval and cost settlement DB
440: payment information DB of joint purchase discount products
460: minus sales document issuance DB
500: co-purchase discount product provider 520: payment terminal device

Claims (10)

A social commerce mediation server for storing the information on each collective purchase product for each collective purchase product provider and providing the respective joint purchase discount product information to a client connected through an online network;
If the client is linked to the social commerce brokerage server, and the client pays the first purchase card for the co-purchase discounted product at the co-purchase discount price, the primary card of the client together with the request for approval of the primary card payment from the social commerce brokerage server. Receive client information and co-purchase discount product information based on payment, transmit the first card payment approval to the social commerce intermediation server, and pay the co-purchase discount product by linking the co-purchase discount product information and client information with the first card payment A payment service server for storing information;
The secondary card payment is performed at the normal price for the joint purchase discount product paid by the client at the primary card, and the client information and the joint purchase discount product based on the secondary card payment of the client together with the secondary card payment approval request. It includes a payment terminal device of the joint purchase discount product provider for transmitting information to the payment service server,
The payment service server transmits the second card payment approval to the payment terminal device of the co-purchase discount product provider, and the client information and the co-purchase discount product information based on the second card payment received from the payment terminal device are the co-purchase. In the case of coinciding with the client information read from the discount product payment information and the joint purchase discount product information, the secondary card payment generated by generating negative sales information corresponding to the amount of the secondary card payment at the normal price and transmitting it to the payment terminal device The second card settled amount is settled to 0 won in excess of the authorized amount, and the payment terminal device of the joint purchase discount product provider is not notified of the negative sales information generated for the second card settled amount. Client through the payment service server when purchasing a joint purchase discount product Using the payment information of the root system for social commerce enabled. delete The method of claim 1,
The payment service server receives a request for remittance of the card payment amount for the co-purchase discount product for each co-purchase discount product provider from the social commerce mediation server, and transfers only the first card payment amount to the social commerce mediation server. A system for activating social commerce using payment information of a client through a payment service server when purchasing a joint purchase discount product. The method according to claim 1 or 3,
The online network is a social network interconnecting clients through a communication network, and the social commerce intermediary server socializes the co-purchase discount product information shared by interworking with other social commerce mediation servers and sharing stored co-purchase discount product information. A system for activating social commerce using payment information of a client through a payment service server when purchasing a joint purchase discount product that can be provided to a client through a network. The method according to claim 1 or 3,
The payment service server is a payment service server of a credit card company, and a client through a payment service server when purchasing a co-purchase discount product that provides payment service in connection with a payment service server of a plurality of credit card companies. System for activating social commerce using the payment information. Storing each joint purchase discount product information on a social commerce mediation server for each joint purchase discount product provider, and the social commerce broker server providing each joint purchase discount product information to a client connected through an online network;
When the client makes a primary card payment for the co-purchase discount product at a co-purchase discount price, the social commerce intermediary server requests the client information and the co-purchase discount product based on the client's primary card payment with the request for the first card payment approval. Transmitting the information to a payment service server linked with the social commerce mediation server;
Transmitting, by the payment service server, a first card payment approval to the social commerce mediation server and storing the first purchase card payment information in association with the first purchase card payment information and client information;
The payment terminal of the co-purchase discount product provider that performs the second card payment at the normal price on the co-purchase discount product paid by the client with the primary card may request the payment of the second card by the client together with the request for approval of the second card payment. Transmitting the client information and the joint purchase discount product information based on the payment service server to the payment service server;
The payment service server transmits the second card payment approval to the payment terminal device of the co-purchase discount product provider, and the client information and the co-purchase discount product information based on the second card payment received from the payment terminal device are the co-purchase. In the case of coinciding with the client information read from the discount product payment information and the joint purchase discount product information, the secondary card payment generated by generating negative sales information corresponding to the amount of the secondary card payment at the normal price and transmitting it to the payment terminal device The second card settled amount is settled to 0 won in offset with the authorized amount, and the payment terminal device of the joint purchase discount product provider is not informed of the negative sales information generated for the second card settled amount. Client, through the payment service server when purchasing the co-purchase discounts, including Operating method for social commerce enabled by using the payment information. delete The method of claim 6,
The payment service server receives a request for remittance of the card payment amount for the co-purchase discount product for each co-purchase discount product provider from the social commerce mediation server, and transfers only the first card payment amount to the social commerce mediation server. A business method for activating social commerce using payment information of a client through a payment service server when purchasing a joint purchase discount product. 9. The method according to claim 6 or 8,
The online network is a social network interconnecting clients through a communication network, and the social commerce intermediary server socializes the co-purchase discount product information shared by interworking with other social commerce mediation servers and sharing stored co-purchase discount product information. Sales method for activating social commerce using payment information of client through payment service server when purchasing co-purchase discount products that can be provided to client through network. 9. The method according to claim 6 or 8,
The payment service server is a payment service server of a credit card company, and a client through a payment service server when purchasing a co-purchase discount product that provides payment service in connection with a payment service server of a plurality of credit card companies. Sales method for activating social commerce using payment information of.

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