KR101099841B1 - Online commerce system for using equity share of virtual shop and method thereof - Google Patents

Abstract

PURPOSE: An online commerce system for using equity share of virtual shop and a method thereof are provided to enable an offline shop owner to run a virtual business. CONSTITUTION: A virtual shop register(21) offers a virtual shop corresponding to an offline shop. A product seller(23) sells the offline goods in online. A compensation calculator(24) calculates reward by the percentage of share. A franchise transaction unit(25) divides the advertisement right for the virtual shop and trades the advertisement right.

Description

Online commerce system for using equity share of virtual shop and method

The present invention relates to an online commerce system and method, and more particularly, after opening a virtual store to an offline store owner and distributing a share of the virtual store to the virtual operator, the online commerce for rewarding the store owner's profit by the ownership share. System and online commerce method.

Local small merchants sell their products through offline stores. In recent years, the presence of large stores and the presence of local small merchants has been gradually decreasing due to the emergence of large stores.

As an alternative, the recent promotion of merchants' stores through online social commerce (eg coupon issuance, discount product registration, etc.) also has many side effects. For example, a store owner may register a product only by performing the high discount rate required by the social commerce site. The store owner has the advantage of securing a large number of customers in a short time by registering a discount product on the social commerce site. However, the vast majority of customers do not turn into loyal loyal customers as customers who are temporarily buying discounts. As a result, local micro-marketers sold goods through online social commerce, but they did not earn the expected profits, but rather turned to the closed business due to excessive discounts.

On the other hand, buyers faced problems such as quality dissatisfaction, false exaggeration, discrimination from ordinary customers, restrictions on cancellation or refund when purchasing co-purchase discount products distributed in large quantities through social commerce sites.

Despite the above problems, local small merchants are not able to carry out their own online business due to their relatively poor knowledge, funding and public relations ability.

The present invention has been created in the light of the above-described prior art, and provides offline virtual shops and virtual businesses to offline shop owners, and the offline shop owners can conduct online business of offline shops by operating virtual shops exclusively. It is an object of the present invention to provide an online commerce system and an online commerce method.

Another object of the present invention is an online commerce system and an online commerce method in which a virtual operator holds and trades a business right of a virtual store by a stake and distributes the revenue of an offline store owner generated by the operation of the virtual store by the share of each virtual operator. The purpose is to provide.

The online commerce system using the share of the virtual store according to the present invention for achieving the technical problem, the virtual store register for providing a virtual store corresponding to the offline store by the application for the establishment of the offline store; Receives the bid information including the bid period, the bid amount, the successful bid decision method and the validity period of the business right for the application for the establishment of the offline store owner, determines at least one virtual business that is determined after the bidding proceeds, the individual virtual provider A bid progress unit that calculates a share of each stake in the field and provides the bidding revenue to the offline shop owner; The user who registers the business information and product information including the operation management requirements, additional product information, discount rate, and selling price of the virtual store within the authority granted by the offline store owner, and accesses through the virtual store's promotion A merchandise sales unit configured to sell offline merchandise online by providing merchandise information of an offline merchandise sold online in a virtual shop to a terminal, merchandise discount coupons used in an offline merchandise, and merchandise exchange tickets to a user terminal; A reward settlement unit configured to calculate an individual compensation amount based on the share of the virtual operator with respect to at least one of the revenues of the offline store and the virtual store; And a business right trading unit that deals with the virtual business promotion business rights generated during the validity of the business through the auction by dividing the virtual business with the other virtual business operators by period and equity.

In the present invention, the virtual store registration unit is requested to open the virtual store from the offline store owner terminal, and displays that the virtual store on the 2D or 3D map of the offline store, and displays the online shopping mall of the virtual store on the display of the virtual store. Link.

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According to another aspect of the present invention, the compensation settlement unit, the virtual money that has been won for at least one of the profits of the offline store sales and the profits of the offline store by the product promotion and sales of the virtual store generated during the validity of the business right Individual compensation is calculated and calculated according to the share of the operator and the share of the subordinate operators of the virtual operator.

In the online commerce method using the share of the virtual store according to the present invention for achieving the above technical problem, the virtual store server opens a virtual store by the application of the offline store owner terminal, and distributes the business right of the virtual store to the virtual operator terminal In the online commerce method for rewarding a virtual business with a share of a virtual store, (a) the virtual store server receives a request for opening a virtual store from an offline store owner terminal connected to the Internet to create a virtual store corresponding to the offline store. Registering; (b) Register bid information including a bid period, a bid amount, a successful bid determination method, and a business term validity period with respect to the application for opening the offline store owner, and provide bid information to the virtual operator terminal to apply for bidding for the business right of the virtual store; Registering and determining at least one virtual operator that is determined to be successful after the bidding process, calculating a share ratio of each of the successful individual virtual operators, and providing the bidding revenue to the offline store owner; (c) Registered business information and product information including the operation management requirements, additional product information, discount rate, and selling price of the virtual store within the authority granted by the offline store owner, and through the promotion of the virtual store by the virtual business owner. Providing an offline product sold online in a virtual store to a user terminal to be connected, a product discount coupon used in an offline store, and product information of a product exchange voucher to the user terminal to sell the offline product online; (d) calculating the individual compensation amount according to the interest rate of the virtual operator for the profits of the offline store generated by the promotion and sale of the goods in the virtual store; And (e) after step (b), the step of dividing and trading the promotional business rights of the virtual store generated during the validity of the business right through a successful bid by the application of the virtual operator by period and equity with other virtual operators.

According to an aspect of the present invention, the offline store owner can increase the sales of the linked offline store by opening an online virtual store, selecting a virtual operator in charge of promoting and selling the virtual store as an auction bidding, and performing an online business. have.

According to another aspect of the present invention, a virtual operator of a virtual store may be actively engaged as an on-line business partner of an offline store, and may receive an appropriate compensation benefit according to an effort by receiving revenues from increasing sales of the offline store.

According to another aspect of the present invention, a product buyer may decide to purchase by referring to additional product information including reviews, reviews, photographs, videos, and the like, provided by virtual businesses and subordinate companies, and receive a price discount when purchasing a product. Can be.

The following drawings attached to this specification are illustrative of preferred embodiments of the present invention, and together with the detailed description of the invention to serve to further understand the technical spirit of the present invention, the present invention is a matter described in such drawings It should not be construed as limited to.
1 is a schematic structural diagram of an online commerce system according to an embodiment of the present invention.
2 is a diagram illustrating a screen of a virtual shop of an augmented reality environment according to an exemplary embodiment of the present invention.
3 is an exemplary view of a screen of product information of a virtual store according to an embodiment of the present invention.
4 is a schematic internal structural diagram of a virtual shop server according to an embodiment of the present invention.
5 is an exemplary view of a business right share of a virtual store according to an embodiment of the present invention.
6 is a schematic flowchart of an online commerce method according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the specification and claims should not be construed as having a conventional or dictionary meaning, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiments of the present invention and do not represent all of the technical spirit of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

<1. System configuration>

1 shows a schematic configuration of an online commerce system 1 according to an embodiment of the present invention.

The online commerce system 1 according to an embodiment of the present invention is built on a wired or wireless network, opens a virtual store, distributes the business right of the virtual store to the virtual operators by share, and then stores the revenue of the offline store by the virtual operators. The virtual shop server (2) that distributes according to the stake, the store owner terminal (3) to access the virtual shop server (2) to open the online virtual shop of the offline store, and participate in the auction bid for the business rights share of the virtual shop And a user terminal 5 for purchasing goods by accessing the virtual shop according to the virtual shop promotion of the virtual shop and the virtual shop terminal for promoting the virtual shop to the users.

In the present invention, the wired and wireless networks typically include all communication networks capable of data communication using various protocols such as mobile communication networks, wired and wireless public networks and dedicated networks such as the Internet, and the like.

The virtual shop server 2 opens a virtual shop by application of the shop owner terminal 3. Here, the virtual store refers to an online shopping mall (including a web page) that promotes a store owner's offline store and sells online goods. In addition, the establishment of the virtual store is that the virtual store server 2 displays the virtual store at the location of the offline store on the online 2D or 3D map. Furthermore, when the map is a 3D map, it is possible to display the actual shop location on the augmented reality map. On the augmented reality map, the user goes to the physical location of the offline store and checks the display of the overlapping virtual store to visit the online store of the virtual store.

When the virtual store server 2 opens the virtual store, the online store of the virtual store can be sold to the users who visit the virtual store. Here, the 2D or 3D map on which the virtual store is displayed may be replaced with another map, and the replaced map may be a map capable of displaying and confirming the location of the store offline.

After the virtual shop is opened, the virtual shop server 2 receives the bid start information for distributing the business right of the virtual shop to the virtual operator from the shop owner terminal 3. The virtual shop server 2 distributes the business right of the virtual shop by the stake to at least one virtual business operator who makes a bid. The sale of shares in a business right depends on the validity period of the business owner's registration and the method of selecting successful bidders. Here, the business right of the virtual store is the right to operate and manage the virtual store against the virtual store server 2 during the validity of the business right, the right to promote the offline store and sale goods to users through the virtual store and the virtual It is the right to be compensated for the profit earned by the offline store after the business of the store. The virtual business operator who wins the business right performs online promotion of the virtual store that increases the profit of the offline store. In the present invention, the online promotion of the virtual service provider uses a well-known e-mail, a short message service (SMS), a blog, and a social network service (SNS) medium. Of course, when the validity period of the business right expires, the existing business right is destroyed and auction bidding of a new business right is started.

Next, the virtual store server 2 provides the access service of the virtual store operated by the virtual operators to provide the visitor with the product information of the virtual store. The virtual store server 2 sells the product to the user terminal 5 visiting the virtual store online. Here, the virtual shop server 2 may provide a home page as a user interface (UI) with the shop owner terminal 3, the virtual operator terminal 4, and the user terminal 5. Accordingly, the shop owner terminal 3, the virtual operator terminal 4 and the user terminal 5 includes a computer terminal, a mobile communication terminal, a smart terminal, and the like, capable of accessing the Internet.

Subsequently, when the sale of the product is made in the virtual store server 2, the sale product generates direct revenue of the offline store. In addition, indirect revenue of the offline store is induced by inviting users who have been promoted to the virtual store to visit the offline store to purchase a product. Here, the direct and indirect revenues are the revenues of the offline store owners.

When the direct or indirect revenue of the offline store occurs after the establishment of the virtual store, the virtual store server 2 distributes the profit to the corresponding virtual business operators by the share of the virtual store with respect to the profit of the store.

The shop owner terminal 3 connects to the virtual shop server 2 and requests to open a virtual shop. When the virtual shop is opened, the shop owner terminal 3 registers bidding information for selecting a virtual business operator with the virtual shop server 2. It is distributed according to the revenue generated during the bidding and bidding process of the virtual operator and the prior agreement of the virtual store server 2 and the store owner. Therefore, the store owner can obtain the bidding profit from the successful virtual operators, and the successful bidder is the investment partner of the online business for the offline store (store owner).

The virtual operator terminal 4 accesses the virtual store server 2 and inquires the bid notice of the store owner and then participates in the bidding. The virtual operator looks at the expected revenue generated from the business right of the virtual store to determine whether to participate in the bid. When the virtual operator is determined to be a successful bidder, the virtual store is accessed through the virtual operator terminal 4, and the operation management requirements, product registration, additional product information, discount rate, and sale price of the virtual store are registered within the authority granted by the store owner. Go online. The virtual store server 2 compensates for the profit of the offline store in exchange for the promotion and sales activity of the virtual operator.

Here, the virtual store server 2 calculates the revenue of the offline store by including at least one of the direct revenue generated by the PR activity of the virtual business operator and the indirect revenue generated irrespective of the virtual business during the validity period of the business right. For example, direct revenue is generated when a user can identify who the virtual operator is in the purchase of a product. That is, the virtual store server 2 provides unique identification information (for example, serial number, image, QR code, and unique URL) for each successful virtual provider, and if the user purchases a product using this unique information, Profit is generated. Furthermore, it is also possible, of course, to induce the willingness of the virtual operator to differentiate the reward ratio according to the quantity of goods or discount coupons sold. And indirect revenues are revenues from online or offline product sales for which no virtual operator intervention is identified during the term of validity of the business.

The user terminal 5 receives promotional information of the online virtual shop and the offline shop from the virtual operator terminal 4 through various media. In addition, the user terminal 5 may receive promotional information from the virtual operator terminal 4 through the intermediary of the virtual shop server 2. For example, the virtual store server 2 provides a UI (eg, an email, an SMS, a blog, an SNS) of a promotional interface in order to support the PR activity of the virtual operator.

Thereafter, the user terminal 5 accesses the virtual shop of the virtual shop server 2 to purchase an online product or a discount ticket or an exchange ticket commonly used in an offline store. The user terminal 5 accesses a virtual store with a unique URL of a virtual operator and purchases a product or purchases a product using virtual operator specific information automatically or manually inputted to a purchase page to generate a direct profit. Of course, after the user visits the offline store, it is also possible to generate revenue directly by presenting the virtual operator's unique number or QR code image.

2 illustrates a screen of a virtual store of an augmented reality environment according to an embodiment of the present invention.

The virtual shop server 2 adds the mark of the virtual shop to the offline store location on the 2D or 3D map of the augmented reality environment according to the virtual shop application of the shop owner terminal 3. The user can know the location of the actual offline store from the location of the augmented reality map. In FIG. 2, an icon of an industry image is added to an offline store location on a map, but is not limited thereto. The virtual store server 2 may add the mark of the virtual store with various contents such as text and video. The virtual shop server 2 provides an augmented reality map of the location requested by the user terminal 5 and provides information of the virtual shop corresponding to the icon click of the user terminal 5. Here, the page linked by the icon click may be a virtual shop page of the virtual shop server 2 or an online shopping mall page previously owned by the shop owner.

On the other hand, the virtual store of the virtual store server 2 does not necessarily assume an offline store. That is, the virtual shop server 2 can open a virtual shop even for an intangible online shopping mall and an internet site. For example, the virtual shop server 2 may open a virtual shop of the present invention by displaying a virtual shop icon of a portal site, a game site, and a sound recording download site on a virtual map.

3 is a screen illustrating merchandise information of a virtual store according to an embodiment of the present invention.

When the user terminal 5 clicks the icon of the virtual shop on the augmented reality map, the user terminal 5 is provided with a product page registered in the virtual shop. The user looks up the individual product information on the product page and decides whether to purchase.

Referring to FIG. 3, a discounted commodity exchange ticket for a menu item of a restaurant is shown. In this restaurant, the AAA virtual operator wins the bid, and the BBB and CCC sub-operators are partners under the AAA virtual operator.

4 shows a schematic internal structure of the virtual shop server 2 according to an embodiment of the present invention.

The virtual store server 2 according to an exemplary embodiment of the present invention may select a virtual store register 21 for opening a virtual store corresponding to an offline store of a store owner online and bidding a virtual operator who will be active during the validity period of the virtual store. The bidding process unit 22, the product sales unit 23 for selling the product online to the users visiting the virtual store, the reward settlement unit 24 for distributing the compensation for each share of the virtual business for the revenue of the offline store and the virtual store It is configured to include a business rights trading unit 25 for dividing the shares for the virtual business owners and subordinate virtual business owners holding a business right of the.

The virtual store registration unit 21 adds an icon of the virtual store to the offline store location on the online map according to the request of the shop owner terminal 2. The icon links to the virtual shop or the store owner's online shopping mall by clicking on the user terminal 5. The virtual store server 2 may request a paid member to the store owner for the establishment of the virtual store.

Here, the online shopping mall includes not only a shopping mall site but also a web page capable of selling a product, for example, a web page such as a blog, a bulletin board, a mini homepage, and the like.

The bidding process unit 22 receives bid start information including a valid business right period (eg, 3 months, 6 months, 1 year, etc.) from the shop owner terminal 2 and proceeds with the bidding according to the shop owner's bid start information. After that, the concession companies of the virtual shops are sold to the virtual business owners who win the bid. When the valid business right period elapses, the bidding progress unit 22 may register a new business right period again from the shop owner terminal 2 and resume the competitive bidding.

Here, the bid progress unit 22 registers and stores the known bid details such as bid recruitment period, bid qualifications and conditions, successful bid determination method (for example, the highest price bidding system, the fixed price bidding system, etc.) from the shop owner terminal 2. The highest bidding system determines bidders by the ranking of the virtual operators with the highest bids. In addition, the fixed price bidding system determines a successful bidder who participated in a bid at a fixed bid price on a first come, first served basis.

Of course, other successful bidding methods may be applied in addition to the two successful bidding methods described above. Accordingly, it will be apparent to those skilled in the art that various modifications may be made in addition to the above-described successful bidding method.

When the successful bid is completed, the bidding process 22 distributes a part of the profits generated in the bidding process to the corresponding shop owner's profits. In principle, the bid revenue is the revenue of the offline store owner. However, when the virtual operator's profit and loss is settled after the end of the business period of the virtual operator through a pre-contract, the store owner may return some of the winning costs of the virtual operator to the virtual operator. Reduction of the winning bid price aims at the joint profit of the shop owner and the virtual operator and reduces the unilateral loss burden of the virtual operator.

Meanwhile, the virtual operator acquires the online business right through the virtual store for the offline store of the store owner. Thereafter, within the authority given to the store owner, the operation management requirements, additional product information, discount rate, and selling price of the virtual store are registered to promote and sell online. As a result of efforts to contribute to the increase of sales of offline stores, compensation is provided in proportion to the profit according to the share ratio of individual virtual operators.

Here, the virtual operator may execute various sales strategies, such as promoting a sales promotion promotion by increasing the product discount rate instead of lowering the reward ratio of the user within the scope of authority. In addition, the offline store owners may differentiate the compensation ratio according to the sales quantity, thereby inspiring the operating will of the virtual operator. If the virtual operator fails to generate a predetermined minimum sales, it is also possible to destroy the business right and proceed with the bid again even before the term of the business right expires.

The merchandise sales unit 23 provides merchandise information to the user terminal 5 which is accessed by clicking an icon of the virtual shop. In addition, by receiving payment information according to the product purchase request from the user terminal 5 to process the payment approval.

Here, the products sold by the merchandise sales unit 23 include online merchandise, merchandise sold in offline stores, gift certificates, exchange tickets, and the like. It also includes intangible goods such as services, services and goods, as well as real goods.

The compensation settlement unit 24 calculates the total compensation according to the published agreement on the revenue of the offline store (including the revenue of the virtual store) and then provides the individual compensation to the virtual operator according to the share of the individual virtual provider.

The business right trading unit 25 divides the equity right within the effective virtual right period and the holding stake with the lower virtual business operators according to the divided application of the successful virtual business terminal 4. In addition, the business right transaction unit 25 may process the division or transfer of the equity rights with other virtual operators by applying for the division of the lower virtual operator terminal 4 having received the equity right. Here, the plurality of virtual businesses of the lower level uses the unique identification information of the virtual provider that has been auctioned.

On the other hand, since the equity right split information is changed in real time in accordance with the division or transfer process of the business right trading unit 25, the compensation settlement unit 24 calculates the compensation amount of the individual virtual business operator based on the equity information that is changed in real time.

5 illustrates a share ratio for a business share of a virtual store according to an embodiment of the present invention.

First, the virtual shop server 2 determines the successful bid of the virtual business operator to receive the revenue of the shop owner. Here, it is assumed that the virtual business operator A has 25% of the profit, B has 10% of the profit, C has 15%, etc. for one month of the valid business period by the successful bid decision.

Here, it is assumed that the virtual provider A enters into a 10% share split agreement with the subordinate business 1 for one week. Here, one week is a valid business right period that is applied only to the subordinate business 1. Of course, the split of terms and shares is subject to the agreement of the parties. By subscribing a 10% stake in subcontractor 1 with subcontractor 1, the subsidiary A's share is reduced to 22.5%, and subcontractor 1 receives a new 2.5% share. Therefore, the virtual operator A receives 25% of the profits of the total profit before the contract, and 22.5% of the profits of the profits generated for the first week after the contract is scheduled.

<2. Method composition>

The online commerce method using share sharing of a virtual store according to an embodiment of the present invention can be preferably realized through the construction of the online commerce system 1 described above.

6 shows a schematic sequence of an online commerce method according to an embodiment of the present invention.

The virtual store registration unit 21 of the virtual store server 2 receives an application for opening a virtual store from the store owner terminal 3 connected to the home page (S11). The virtual store registration unit 21 assigns the virtual store to the account of the store owner, and inserts the icon of the virtual store at the offline store location on the online 2D or 3D map (S12). Clicking on the user's icon links to the page of the virtual store. Here, an online virtual shop displayed on a 3D map (eg, a street view) promotes the location and merchandise of a real offline shop in an augmented reality environment.

After the virtual store is generated, the bid progress unit 22 receives the bid start information from the shop owner terminal (3) (S21). The bid progress unit 22 guides the bid start information to the virtual operator terminal 4 connected to the homepage and receives and saves a bid participation application (S22). Subsequently, when the bidding is closed, the bidding process unit 23 determines a virtual business operator that is successful bidder according to the successful bidder's bidding method (S23). Then, the bidding process 23 calculates the share of the business right of the virtual shop to the individual virtual business owners who have been successful bid (S24). A well-known auction bidding method may be applied to the successful bidding method.

Here, when a successful bid is completed, the bidding process unit 22 calculates the bidding profit and distributes the bidding profit to the shop owner in accordance with the agreement. Of course, the remaining distribution of bid revenue distributed to the store owner is distributed to the virtual store server 2. The distribution on the virtual store server 2 side is the cost of all costs associated with the virtual store service paid by the store owner to the virtual store server 2.

Furthermore, since the share of the winning virtual operator is determined, the business right trading unit 25 processes the divided transaction for the share of the business right by the period and the share of the corresponding right to the lower virtual business company by the application of the successful virtual businessman (S25). ). In other words, the virtual operator holding the equity right may divide or transfer the share of the business right to the lower virtual business person. Through this transaction, a connection relationship between a plurality of lower level virtual providers may be formed from the first successful virtual provider.

When the winning virtual company is determined, the product sales unit 23 receives the icon click of the virtual shop from the user terminal 5 which accesses the home page, and provides information of the corresponding virtual shop (S31). The product sales unit 23 receives payment information according to the purchase request of the user terminal 5, performs a payment approval process, and sells the product registered in the virtual store (S32).

When the total revenue (sales or gains) generated by the sale of the virtual store or the offline store occurs, the compensation settlement unit 24 calculates the profit of the offline store (S41). Here, the revenue of the offline store refers to the revenue of the store owner as the revenue of the offline store including the revenue of the virtual store. In addition, the range of revenue (offline store revenue, virtual store revenue) and the calculation method are pre-defined. For example, the compensation settlement unit 24 calculates 5% of the offline store revenue and 10% of the virtual store revenue for the direct revenue for which the virtual operators are identified as the total revenue of the virtual operators (assuming revenue). It is calculated as total profit. Alternatively, the compensation settlement unit 24 calculates the total revenue only for the virtual shop including the direct revenue and the indirect revenue from which the virtual operator is identified.

Subsequently, the reward settlement unit 24 calculates individual rewards based on the share of business rights held by each virtual operator for the revenue of the offline store (the total earnings of the business owner before being distributed to the virtual operators) (S42). In addition, the compensation settlement unit 24 pays the compensation amount calculated for each virtual operator (eg, account transfer, cyber money payment, etc.) (S43). Here, the compensation settlement unit 24 may provide a part of the profit to the virtual store server 2 as a fee according to the agreement.

In the above-described embodiment, the term "~ part" is not used to mean a hardware division of the online commerce system. Therefore, the plurality of components may be integrated into one component, or one component may be divided into a plurality of components. In addition, the component may mean a hardware component, but may also mean a component of software. Therefore, it is to be understood that the present invention is not particularly limited by the term "part".

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. It goes without saying that various modifications and variations are possible within the scope of equivalence of the scope.

Claims (12)

A virtual store register for providing a virtual store corresponding to the offline store by an application for opening an offline store;
Receives the bid information including the bid period, the bid amount, the successful bid decision method and the validity period of the business right for the application for the establishment of the offline store owner, determines at least one virtual business that is determined after the bidding proceeds, the individual virtual provider A bid progress unit that calculates a share of each stake in the field and provides the bidding revenue to the offline shop owner;
Registered business information and product information including operation management requirements, additional product information, discount rate, and selling price of the virtual store within the authority granted by the offline store owner by the successful virtual company, and access through the virtual store's promotion of the virtual store. A merchandise sales unit that provides off-line merchandise sold online in a virtual store to a user terminal, merchandise discount coupons used in an off-line store, and merchandise exchange vouchers to the user terminal to sell off-line merchandise online;
A reward settlement unit configured to calculate an individual compensation amount based on the share of the virtual operator with respect to at least one of the revenues of the offline store and the virtual store; And
A business rights trading division that deals with the promotion business rights of the virtual store generated during the validity period of the business through the auction by dividing them by periods and shares with other virtual businesses through the application of the virtual businesses.
Online commerce system comprising a. The method of claim 1,
The virtual store registration unit,
An online commerce system characterized by receiving an application for opening a virtual shop from an offline shop owner terminal, indicating that the virtual shop is on a 2D or 3D map of the offline shop, and linking the online shopping mall of the virtual shop to the display of the virtual shop. delete delete delete The method of claim 1,
The compensation settlement department,
At least one of the profits of the offline store and the profits of the offline store sales by the promotion and sale of the merchandise of the virtual store generated during the validity period of the business right, the share of the winning virtual business owner and the share of the subordinate business owners of the virtual business. Online commerce system, characterized in that for calculating the individual compensation according to. In the online commerce method, the virtual store server opens a virtual store upon application of an offline store owner terminal, distributes the business right of the virtual store to the virtual operator terminal, and rewards the profit of the virtual store to the virtual operator by equity.
(a) receiving, by the virtual store server, an application for opening a virtual store from an offline store owner terminal connected to the Internet, and registering a virtual store corresponding to the offline store;
(b) Register bid information including a bid period, a bid amount, a successful bid determination method, and a business term validity period with respect to the application for opening the offline store owner, and provide bid information to the virtual operator terminal to apply for bidding for the business right of the virtual store; Registering and determining at least one virtual operator that is determined to be successful after the bidding process, calculating a share ratio of each of the successful individual virtual operators, and providing the bidding revenue to the offline store owner;
(c) Registered business information and product information including the operation management requirements, additional product information, discount rate, and selling price of the virtual store within the authority granted by the offline store owner, and through the promotion of the virtual store by the virtual business owner. Providing an offline product sold online in a virtual store to a user terminal to be connected, a product discount coupon used in an offline store, and product information of a product exchange voucher to the user terminal to sell the offline product online;
(d) calculating the individual compensation amount according to the interest rate of the virtual operator for the profits of the offline store generated by the promotion and sale of the goods in the virtual store; And
After step (e) (b), through the auction, the virtual business promotion business rights generated during the validity of the business rights are divided and traded by period and share with other virtual businesses by the application of the virtual business.
Online commerce method comprising a. The method of claim 7, wherein
Step (a) is,
In response to an application for opening a virtual store, the step of displaying the virtual store on a 2D or 3D map of the offline store, linking the online store of the virtual store to the display of the virtual store, and providing the request as an accessor Commerce method. delete delete The method of claim 7, wherein
Step (c) is
User information on at least one of the basic information of offline goods sold in virtual stores, product discount coupons used in offline stores, and product exchange vouchers, and additional product information among reviews, reviews, photographic images, and videos registered by virtual businesses and subordinate businesses. Step by step
Online commerce method comprising a further. 12. The method of claim 11,
Step (d) is
For the profits of the offline store and the profits from the sales of the offline store by the promotion and sale of the merchandise of the virtual store generated during the validity period of the business right, the individual compensation is calculated and calculated according to the share of the virtual operator and the share of the subordinate operators of the virtual operator. Online commerce method, characterized in that.

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