KR100675868B1 - Method for working a shopping mall is based on operation index of cyber shop - Google Patents

Abstract

A method for operating a shopping mall based on an activity index of a cyber shop is provided to induce an active and operation of the cyber shop by determining an earning rate returned to the cyber shop according to the activity index of the cyber shop included in the shopping mall. The cyber shop is opened by a request of a client connecting to the shopping mall(S602). A level of the cyber shop is determined by evaluating the activity index of each cyber shop, and an alliance level is determined by summing up the activity index of the cyber shops forming an alliance in case that the alliance is formed among multiple cyber shops(S604). A price corresponding to a calculated earning rate is deposited to an account of an operator each cyber shop forming the alliance by calculating the earning rate corresponding to the alliance level. In the case that the cyber shop is not included in the alliance, the price corresponding to the level according to the activity index of the shop is deposited to the account of a cyber shop operator(S605).

Description

Method for working a shopping mall is based on operation index of cyber shop}

1 is a configuration diagram of a shopping mall operating system according to a shopping mall operating method based on an activity index of a cyber shop of the present invention;

2 to 3 is a conceptual diagram for explaining a shopping mall operating method based on the activity index of the cyber shop of the present invention.

4 is an alliance management screen configured to manage the alliance operated by the representative of the alliance according to the shopping mall operation method based on the activity index of the cyber shop of the present invention

FIG. 5 is an alliance status confirmation screen configured to allow a cyber shop operator to check the status of an alliance to which a cyber shop operator according to a shopping mall operating method based on an activity index of a cyber shop of the present invention.

6 is a flowchart illustrating a shopping mall operating method based on the activity index of the cyber shop of the present invention.

7 is a flowchart illustrating a member registration step of a shopping mall according to a shopping mall operating method based on an activity index of a cyber shop of the present invention.

8 is a flowchart illustrating a cyber shop opening step according to a shopping mall operating method based on the activity index of the cyber shop according to the present invention.

9 is an alliance list screen configured to be displayed on a web browser when confirming an alliance list for concluding an alliance according to a shopping mall operation method based on an activity index of a cyber store of the present invention;

10 is an alliance creation screen configured to be displayed on a web browser when the alliance is concluded according to a shopping mall operation method based on the activity index of the cyber shop of the present invention.

11 is a scout screen configured to allow representatives of the alliance according to the shopping mall operation method based on the activity index of the cyber shop of the present invention to search for the cyber shops required for their alliance and send a message inviting them to join the alliance.

* Explanation of symbols for main parts of drawings *

100: central server 200: database server

300: store operation module 310: business index calculation

320: Sharing index mountain government 330: Friendship index mountain government

430: Level decision unit 400: Internet network

500: client terminal

The present invention relates to a shopping mall, and more specifically, to induce more goods and services sales through an alliance between cyber shops located in the shopping mall, and to the cyber shops belonging to the alliance more profits than individual cyber shops. The present invention relates to a method of operating a shopping mall based on an activity index of a cyber shop that can increase the profits of the shopping mall by providing an opportunity to receive it.

Recently, the proliferation of digital technologies such as the Internet and e-commerce enables new economic activities between companies and enterprises, companies and consumers, resulting in various changes in life, including production, consumption, employment, and cultural life.

The rapid proliferation of e-commerce based on these Internet technologies is creating new types of business models such as e-shops, e-procurement, e-auctions, virtual communities, and internet trade, and the implementation of e-commerce business models in various fields. It is becoming.

Recently, the number of shopping malls based on e-commerce is increasing explosively, and these shopping mall operators are also trying to attract more members through various methods, and through various promotional events, Efforts to drive sales continue.

As is well known, recent shopping malls seek to increase profitability by offering reserves or entry tickets to buyers who purchase goods and services, but in fact, most shopping malls adopt these methods to induce differentiation between shopping malls. This is not easy, and therefore, it is impossible to expect an increase in yield.

The present invention is a shopping mall operating method based on the activity index of the cyber store to determine the rate of return to the cyber store according to the activity index of the cyber store in the shopping mall to induce active and active store operation of the cyber store. The purpose is to provide.

Another object of the present invention is to establish an alliance between the cyber shops so that the distribution of profits is made to the operator who operates the cyber shops entered into the alliance, so that the overall activities of the cyber shops can improve the sales performance of the shopping mall. The purpose is to provide a shopping mall operation method based on the index.

The shopping mall operating method based on the activity index of the cyber shop of the present invention for achieving the above object is to open a cyber shop at the request of a client accessing the shopping mall, and evaluate the operation results of the cyber shop. Determining a level, calculating a yield corresponding to the level, and depositing an amount corresponding to the yield into an account of the cyber shop operator.

In addition, the shopping mall operating method based on the activity index of the cyber shop of the present invention is characterized in that it further comprises the step of updating the level information displayed in the cyber shop.

In addition, the shopping mall operating method based on the activity index of the cyber shop of the present invention, determining whether there is an alliance concluded between the cyber shop, determining the level of the alliance if the alliance exists, and Computing the yield corresponding to the determined level of the alliance, characterized in that it further comprises the step of depositing into the account of the cyber shop operator to conclude the alliance. In this case, the method may further include updating alliance level information displayed on the cyber shop which has concluded the alliance.

In addition, the shopping mall operation method based on the activity index of the cyber shop of the present invention, in determining the level of the alliance, calculating the final business index by summing the business index of each of the cyber shops that have entered into the alliance; Calculating a final sharing index by summing the sharing indices of each of the cyber shops that have entered into an alliance; and calculating a final friendship index by summing up the friendship indices of each of the cyber shops in which the alliance has entered into the alliance; Characterized in that it comprises the step of determining the level corresponding to the business index, sharing index, friendship index. Herein, the business index indicates the latest accumulated amount of the cyber store as an index, and the sharing index indicates the number of free products registered in the cyber store as an index, and the friendship index is present from the date of establishment of the cyber store. The index shows the number of friends who have access to and operate the cyber shop.

In addition, the method of operating a shopping mall of the present invention includes the steps of receiving cyber shop opening request information, checking whether a client who requested the opening of the store is a member, and opening a cyber shop opening application form in opening a cyber shop. And providing the member information which is to be inputted on the application form screen if the client is a member, and requesting to input member information required for membership on the application form screen if the client is a non-member. Requesting input of a product group and a store name to be handled in his or her store, and providing a basic screen for configuring a cyber store when the product group and the store name are input to open a cyber store. It is done.

In addition, in the shopping mall operating method of the present invention, in establishing an alliance between cyber shops, any cyber shop operator applies for subscription to the other cyber shop operators who are representatives of the alliance established by other cyber shop operators, and the other cyber shop operators Or after the establishment of an alliance by any cyber shop operator, send alliance request information to other cyber shop operators to determine whether the other cyber shop operators are eligible for the subscription. It is characterized by entering into approval by joining the alliance.

Hereinafter, a shopping mall operating method according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

First, for convenience of description, the concept of a shop link to be mentioned throughout the detailed description of the present invention is defined as follows. Shop Link is a community space provided upon request of a client who has registered as a member of a shopping mall. A client link is a space for exchanging and sharing various product information as well as selling various products and services in their shop link. A cyber shop of an individual client, which is utilized and preferably assigned to a database of a shopping mall. For reference, goods and services registered in the shop link may be provided in the shopping mall, and an operator operating the shop link may independently register and sell the product regardless of the shopping mall.

1 is a configuration diagram of a shopping mall operating system according to an exemplary embodiment of the present invention, which includes a central server 100 controlling overall operations according to a shopping mall operation, and a database server 200 in which various data necessary for shopping mall operation are registered. And, by allocating the store space of the individual to the database server 200 to open the store, and to evaluate the activity index of the opened stores to calculate the level of each store, the profit corresponding to the level to the account of the store administrator It is configured to include a shop operating module 300 for controlling a series of depositing process. At this time, the activity index of the stores will be described in more detail below, but is calculated through the business index, sharing index, friendship index.

The central server 100 is connected to the Internet network 400, the plurality of client terminals 500 are connected to the Internet network 400, the client terminal 500 is preferably a PC.

The shop operation module 300 operates under the control of the central server 100, and if there is a shop (Cyber Shop) joined to the alliance, calculate and evaluate the level of the alliance and the amount corresponding to the rate of return according to the result. Controlling the process of depositing funds into the accounts of allied store operators. At this time, the level of each store and the level of the alliance are evaluated with evaluation items such as business index, sharing index, and friendship index.

Accordingly, the shop operation module 300 calculates a business index calculation unit 310 for calculating a business index to calculate the level of each store, a calculation index calculation unit 320 for calculating a sharing index, and a friendship index. The friendship index calculation unit 330 and the business index, the sharing index, the friendship index is configured to further include a level determination unit 340 for determining the level of each store and the level of the alliance. Here, the business index is an item for evaluating the operating ability of the store operator, and is determined by the amount of payment according to the sales of the operating shop. The sharing index indicates the degree of sharing with other operators or friends who have joined the store, and is determined according to the number of free products registered in the store. For reference, the free product may include an operator operating a store or Friends register items they do not use in the store (with images) and give them to anyone who wants (a friend in a store or a friend in another store) for free. The more free items are registered, the larger the sharing index becomes. . The friendship index indicates the degree of activity of friends who have joined the shop in operation, and depends on the number of friends who have joined the shop, and only friends who have visited the shop at least once within 90 days Include in.

The levels of all stores can be divided into "My Level" and "Alliance Level". My Level is the level of a personal store. If several of these private stores (preferably three) are allied with each other, My level of is retained, but the rate of return is determined by the alliance level (unless the alliance is formed, the level of return is naturally determined by my level). The alliance level is a level calculated by adding all of the business index, the sharing index, and the friendship index of each of the allied stores by index, and the rate of return to the allied stores is determined by the alliance level.

For example, in the case of store A, if the business index is 100,000 won, the dividing index is 0, and the right stop number is 2, the store A level is a cashier level, which corresponds to 5% of the payment amount according to sales. Can be received from the shopping mall. That is, the shopping mall operator deposits 5% of the total payment settled in the store A to the account of the operator who operates the store A.

For reference, [Table 1] below shows the index conditions for each level.

TABLE 1

level Yield Business index (last 30 days cumulative) Sharing Index (cumulative for the last 90 days) Friendship index (cumulative from the opening date of the store link) clerk 5% basic basic basic Manager 6% Over 30,000 won 2 or more free items 10 or more active friends A runner 7 & Over $ 150 4 or more freebies 50 or more effective friends Number of rows 8% More than $ 600 6 or more freebies More than 200 active friends Agency 9% Over $ 150 8 or more freebies More than 500 effective friends Daebang 10% Over 3 million won 10 or more freebies 1,000 or more active friends colossus 12% More than 9 million won 15 or more freebies More than 2500 effective friends Super Colossus 15% More than 15 million won 20 freebies More than 5,000 active friends

* Effective Friends: Friends who have visited the store link at least once within the last 90 days.

Hereinafter, how the alliance level is determined will be described with reference to the exponential conditions for each level shown in [Table 1] and the conceptual diagrams of FIGS. 2 to 3.

For example, Kim's store (named "A store" for convenience), Park's store (named "B store" for convenience), and Choi's store (named "C store" for convenience) Suppose you are a cashier's level that receives 5% of the payment. In other words, before the A, B, and C stores form an alliance, as shown in FIG. 2, each store receives 5% of the payment as a profit. However, if A, B, and C shops are allied with each other, they will be different. That is, as shown in Figure 3, in order to determine the level of the alliance (for example, alliance name: council for colossus) is to add all the index (business index, sharing index, friendship index) each store has. First of all, the business index is 150,000 won by adding the business index of store A (30,000 won), the business index of store B (50,000 won), and the business index of store C (70,000 won). One, two, and a total of four, and the friendship index is a total of 50, 20, 25, and 5 respectively. Therefore, the business index of the alliance "gathering for the colossus" is 150,000 won, the sharing index is four, the friendship index is 50 people, referring to [Table 1], the level corresponds to the number of by-passes. In other words, store A and store B, each of which was a cashier, received only 5% of the payment as a profit, and thus, mutually allied with store C. Since it is received as a profit, from the standpoint of the store A and store B, it is possible to receive more profits when forming an alliance than to operate individually.

In addition, when the client wishes to open a store, the store operation module 300 provides a base screen for configuring a store by allocating a store space to the database server 200 to open a store and open a store. The client accesses his shop and decorates a screen necessary for sales, promotion, etc. of goods and services sold in the shopping mall.

The database server 200 includes various information necessary for operating a shopping mall, for example, member information registered as a member in a shopping mall, text, image, and price information of each product and service, and level information of each shop. Alliance information including business index, sharing index, friendship index and level information for each alliance of each store, payment information for the sale of goods and services, and payment of the amount corresponding to the yield to the operators of each store It is preferable that payment information and the like be registered.

On the other hand, the operators of each store can apply for the alliance, and the representative of the alliance becomes the operator of the store which applied for the first establishment of the alliance. Representatives of these alliances are authorized to manage the attributes of the alliance and the stores that belong to it. In other words, the representative of the alliance can set the alliance name, alliance promotional text, alliance entry conditions (level restriction, exponent restriction), and is entitled to forcibly withdrawal if the operation status of each store in the alliance is poor. It is authorized to approve or reject in response to an application for an alliance by another store operator. For reference, FIG. 4 is a diagram illustrating an alliance management screen in which a representative of an alliance manages attributes of an alliance operated and a shop in which they operate. FIG. 5 shows an alliance situation where a shop operator who joins an alliance checks an alliance status such as an alliance date, activity period, stores that have joined the alliance, alliance level, levels of allied shops, and alliance activity history. A confirmation screen is shown.

Hereinafter, a shopping mall operating method according to an embodiment of the present invention will be described.

6 is a schematic flowchart illustrating a shopping mall operating method according to an exemplary embodiment of the present invention, which includes performing a member registration procedure according to a request of a client accessing a shopping mall (S601) and a personal store upon request of a client. Establishing a step (S602), a step of forming an alliance between a plurality of stores through a procedure such as application and approval of an alliance (S603), calculating a level of each individual store and a level of the alliance (S604), Providing the proceeds to the account of each store operator in accordance with the calculated level (S605).

In step S601, the member registration procedure may be performed by providing a member information input screen in response to a request for registering a client accessing a shopping mall as illustrated in FIG. 7. If personal information, such as name, social security number, desired ID (ID), password (PW), address, contact information, etc. are input (S702), storing them in a database (S703) and checking whether IDs are duplicated. And granting the member an ID and approving membership (S704).

In step S602 of opening a store according to a request of the client, as shown in FIG. 8, receiving shop opening request information from a client registered as a member (S801) and opening the store. In step S802 of checking whether the requested client is a member, and in step S702, if it is determined that the member is a member, the client personal information of the client is automatically auto-filled. On the client's web browser (S803), and if it is determined in step S702 that the client is a non-member, requesting the input of personal information on the store opening application screen (S804), and on the store opening application screen Checking whether the input of the personal information is completed (S805), and if the input of the personal information is completed, the store to handle Requesting selection of a product group (S806), checking whether the selection of a product group is completed by the client (S807), and requesting input of a name of a store to be opened if the selection of the product group is completed. (S808), checking whether the input of the store name is completed (S809), and if input of the store name is completed, providing a basic screen for configuring a store (S810). It is made to include. In this state, the client accesses his shop and additionally configures a phrase or an image for promoting and selling a product to operate the shop. At this time, it is apparent that the information input from the client in the above process is registered in the database server 200.

On the other hand, the step of forming an alliance between the shops (S603), the alliance between the shop operators in the state where the store is opened, as mentioned above, when the alliance compared to operating the shop personally Many returns can be secured.

Hereinafter, a method of forming an alliance will be described.

There are two ways to form an alliance: by joining an already established alliance and forming an alliance, or by becoming a representative of a new alliance and receiving an alliance from another store operator. .

The former method includes a step in which a client selects an alliance list from a main screen of a store, and selects an alliance of its own from a plurality of alliance lists displayed on the alliance list screen and applies for an alliance subscription. You must be approved by the representative of the alliance to join it. For reference, FIG. 9 illustrates an alliance list screen, in which an alliance list, alliance representatives, alliance levels, the number of stores currently enrolled in the alliance, the number of alliance requests / waits, the establishment date of the alliance, and greetings of the alliance representatives are displayed. .

When the client selects the alliance list, the store operation module 300 provides the alliance list screen as shown in FIG. 9 on the client's web browser. Accordingly, when the client selects the desired alliance from the alliance list, the store operation module 300 transmits the alliance subscription application information to a shop operated by the representative of the alliance selected by the client. In this case, the alliance joining application information includes a business index, a sharing index, and a friendship index information as well as level information for confirming the level of a store applying for an alliance. It is intended to be used as data for reference in deciding whether or not to subscribe to the. In other words, the representative of the alliance determines whether the conditions for joining the alliance are satisfied by referring to the level, the business index, the sharing index, and the friendship index of the store applying for the alliance, and approves or rejects the alliance. .

On the other hand, the latter method of forming an alliance is, as mentioned earlier, after establishing an alliance in which it is directly represented, receiving an application for joining an alliance or sending a message to another store operator. You can form an alliance by sending them out to see if you are willing to join your alliance. For reference, FIG. 10 illustrates an alliance creation screen, where the name of the alliance to be created and a phrase for promoting the alliance can be entered, and the conditions for joining the alliance, for example, the store level, and the business The index, the sharing index, and the friendship index can be set to limit the degree to which it should be.

In addition, according to the operating method of the shopping mall of the present invention, if a representative of the alliance searches for a store required for his alliance and there is a store that meets the conditions, a message may be sent to the corresponding store and recommended to join the alliance. The screen shows a scout screen that can search and recommend the stores necessary for such an alliance, and is configured to send a message by selecting a desired cyber store through a condition search (business index, sharing index, friendship index).

Through this process, store managers can form alliances with other stores, and allied stores run their own stores, but the rate of return to them is determined by the alliance level. At this time, in order to determine the rate of return to the store operator to calculate the level and alliance level of each store.

There are 8 levels of shops: salesperson → manager → number of rows → number of rows → number of agents → counter → colossus → super macro phase, and the profitability for each level is 5% → 6% → 7% → 8% → 9% → 10% → 12% → 15%. The level of the store is determined by a business index, a sharing index, a friendship index, and to raise a level, a business index, a sharing index, and a friendship index may be raised. The business index is calculated with the payment amount of the last several months (preferably three months) in the business index calculation government 310, and reflects the rate of return of the delivery and the previous month to the rate of return of the current month. It is desirable to differentiate between transmissions. For example, one third of the previous rate of return is reflected in this month's rate of return, and two thirds of the rate of return is reflected in this month's rate of return.

On the other hand, the sharing index is calculated with the number of free products registered in the store in recent months (preferably 3 months) in the sharing index calculation unit 320, and the friendship index is the store opening date in the friendship index calculation unit 330 It is calculated based on the number of friends who are actually active in the store, such as purchasing goods in the store so far. At this time, the business index calculation unit 310, the sharing index calculation unit 320 and the friendship index calculation unit 330 is calculated by reading the corresponding data from the database server 200.

The business index is an index representing the amount of payments that can know how much a product or service is sold through its own store, that is, its operating capacity. For example, if the payment amount accumulated over the last 30 days is more than 30,000 won, it corresponds to the level of the manager who receives an amount corresponding to 6% of the payment amount from the mall. Of course, in order to be a manager, the business index should be 30,000 won or more, and the sharing index, that is, the number of free items registered in the store should be 2 or more, and the friendship index, that is, the number of friends who are active in the store The requirement to be 10 or more persons must be satisfied.

As such, when the calculation of the business index, the sharing index, and the friendship index for determining the level of the store is completed, the level determining unit 340 finally uses the business index, the sharing index, and the friendship index. Determining which step corresponds to, the level information thus determined is updated to each store by the store operation module 300. In this case, the level information may be updated in units of time, daily units, or weeks. Preferably, the level information is updated at a specific time zone every day. For reference, if the business index of a store A is 150,000 won, the sharing index is 6, and the friendship index is 50 people, the level of the shop A is equivalent to the level of a bye, which is equivalent to 7% of the payment amount. The equivalent amount will be provided by the shopping mall operator.

On the other hand, when these stores are allied with each other, they can receive more profits from the mall operators than they operate the stores individually. The reason is not to determine profits based on individual store level. In this case, the profit level is determined based on the alliance level, and the alliance level is determined by the business index, the sharing index, and the friendship index, similar to the store level. This is because the business indices of the stores are added together, and similarly, the sharing index and the friendship index are also summed together to calculate the final business index, sharing index and friendship index.

Thus, the store operation module 300 calculates the index for determining the level of each alliance with reference to the alliance list registered in the database server 200. That is, the business index calculation unit 310 calculates the final business index by summing up the business indexes of the allied stores from the database server 200 and summing, respectively, and the sharing index calculation unit 320 calculates the stores of the alliance stores. The distribution index is imported from the database server 200 and summed to calculate the final sharing index, and the friendship index calculation unit 330 also sums up the friendship index of the stores that form the alliance from the database server 200 and sums it up. Calculate the normal friendship index.

In this way, for each alliance listed in the alliance list, the indexes of the stores forming each alliance are summed up to calculate the final business index, the sharing index, and the friendship index for each alliance, and then the level is determined based on the calculated result. The unit 340 determines the level for each alliance. The level for each alliance determined in this way is updated by the stores constituting each alliance by the store operation module 300. Therefore, the shops joined to the alliance display their own shop level as well as the level of the alliance they join.

An example of this is as follows. First, when the business index of store A is 100,000 won, the sharing index is 0, and the friendship index is 2 people, the store A level corresponds to the clerk level, so that the manager of store A corresponds to 5% of the payment amount. The amount will be provided by the shopping mall operator. On the other hand, when the business index of store B is 30,000 won, the sharing index is 3, and the friendship index is 2, the store B level also corresponds to the clerk level, so the manager of store B is equivalent to 5% of the payment amount. The amount to be provided will be provided by the shopping mall operator. And when the business index of store C is 80,000 won, the sharing index is 0, and the friendship index is 7, the store C is also at the clerk level, and the operator who operates the store C is equivalent to 5% of the payment amount. The amount will be provided by the shopping mall operator.

As such, when stores A, B, and C are individually operated, the level of each store corresponds to the level of the clerk so that an amount equivalent to 5% of the payment amount is provided from the shopping mall operator. The alliance will be different. That is, the business index calculation unit 310 sums up the business index of store A (100,000 won), the store B business index (30,000 won) and the store C business index (80,000 won), and finally the business index of 210,000 won. Calculate and transmit it to the level determiner 340. In addition, the sharing index calculation unit 320 sums all the sharing index of store A (0), the sharing index of store B (3), and the sharing index of C store (0), and finally the sharing index of three. And calculate it and send it to the level determining unit 340. The friendship index calculation unit 330 also has a friendship index of two stores (A), a friendship index of two stores (2) and a friendship index of C stores (7). Finally, the friendship index of 11 people is calculated by adding all the numbers) and transmitted to the level determining unit 340. The level determination unit 340 calculates the level of the alliance using the business index, the sharing index, and the friendship index input from the business index calculation unit 310, the sharing index calculation unit 320, and the friendship index calculation unit 330. Since the business index is 210,000 won, the sharing index is 3, and the friendship index is 11, the level of the alliance is determined as the manager's level in comparison with the index conditions according to the levels in [Table 1]. Therefore, when the A, B, and C stores form an alliance with each other, they are provided with the amount corresponding to the manager's level and 6% of the payment amount from the shopping mall operator. More money (6%) will be provided by shopping mall operators.

Although the preferred embodiment of the present invention has been described above, the numerical values given in the above embodiments are merely examples of the present invention. That is, the number of months, the yield rate, the settlement amount and the like for each index calculation are not limited to the present invention and can be variously changed and operated. As such, it is clear that the present invention may use various changes, modifications, and equivalents, and that the above embodiments may be appropriately modified in the same manner. Accordingly, the above description does not limit the scope of the invention as defined by the limitations of the following claims.

The shopping mall operating method based on the activity index of the cyber shop of the present invention described above has the following effects.                     

In addition to the products and services sold in the shopping mall, cyber shop operators in the shopping malls operate the shops by selling the products and services independently, promoting them, exchanging information on products and services, and sharing products and services. Increasing the performance, the shopping mall operator provides a predetermined rate of return according to the operation performance of the cyber shop, thereby inducing the active shop operation of the cyber shop operator to improve the sales performance of the shopping mall, and furthermore, such a cyber shop Through their activation, it is possible to expand into a market place.

In addition, it is possible to allocate more profits to allied cyber shops than to operate the shops personally through the alliance between cyber shops in the shopping mall. Through the alliance, profitability can be increased, and for the mall operators, the sales performance of the mall can be improved by inducing more active and innovative cyber shops through the alliance between cyber shops to promote the sale of more goods and services. It works.

Claims (11)

Opening a cyber shop according to a request of a client accessing a shopping mall; Determining the level of the cyber shop by evaluating the activity index for each cyber shop, and determining the alliance level by summing the activity indexes of the cyber shops constituting the alliance when an alliance is concluded between a plurality of cyber shops; By calculating the rate of return corresponding to the alliance level, deposit the amount corresponding to the calculated rate of return to each account of the operators of the cyber shops constituting the alliance. Method of operating a shopping mall based on the activity index of the cyber shop, comprising the step of depositing the proceeds corresponding to the level according to the account of the store operator. The method of claim 1, further comprising updating the level information displayed on the cyber shop. The method of claim 1, wherein the determining of the level of the cyber shop comprises: Calculating a business index of each of the cyber stores; Calculating a sharing index of each of the cyber stores; Calculating a friendship index of each of the cyber stores; The shopping mall operating method based on the activity index of the cyber shop comprising the step of determining the level of each cyber shop based on the business index, the sharing index, the friendship index of each cyber shop. The method of claim 1, The shopping mall operating method based on the activity index of the cyber shop, characterized by further comprising the step of determining whether there is an alliance concluded between the cyber shop. 5. The method of claim 4, further comprising updating alliance level information displayed on the cyber shop with which the alliance is concluded. The method of claim 4, wherein determining the level of the alliance comprises: Calculating the final business index by summing up business indexes of each of the cyber stores that have entered into an alliance; Calculating a final sharing index by summing the sharing indexes of each of the cyber stores that have signed the alliance; Calculating a final friendship index by summing up the friendship indices of each of the cyber shops that have entered into the alliance; The shopping mall operating method based on the activity index of the cyber shop comprising the step of determining the level in accordance with the final business index, sharing index, friendship index. The business index of claim 3 or 6, wherein The amount of payment accumulated in the last few months of the cyber shop is represented by an index, and the sharing index is an index of the number of free products registered in the cyber shop in recent months, and the friendship index is the cyber from the date of establishment of the cyber store to the present day. Shopping mall operation method based on the activity index of the cyber shop, characterized in that the index indicating the number of friends who access the store to be active. The method of claim 1, wherein the opening of the cyber shop comprises: Receiving cyber shop opening request information; Checking whether the client who requested to open the store is a member; Providing a cyber shop opening application form screen; If the client is a member, automatically filling in the member information to be input on the application form screen, and if the client is a non-member, requesting to input member information necessary for membership on the application form screen; Requesting entry of product groups and store names to be handled in your store; The shopping mall operating method based on the activity index of the cyber shop, comprising the step of opening the cyber shop by providing a basic screen constituting the cyber shop when the product group and the store name are input. The method of claim 8, wherein the product group comprises an activity index of a cyber store, which is provided by the shopping mall and the cyber store operator registers his or her own product. According to claim 4, The alliance between the cyber shop, Based on the activity index of the cyber shop, a cyber shop operator applies to the other cyber shop operators who are representatives of the alliance established by other cyber shop operators and concludes with the approval of the other cyber shop operators. How to operate a shopping mall. According to claim 4, The alliance between the cyber shop, After a cyber shop operator establishes an alliance, it sends an alliance join request information to another cyber shop operator, and when the other cyber shop operator's alliance subscription information is entered, it is determined whether it meets the subscription requirements to approve the alliance. Shopping mall operating method based on the activity index of the cyber shop, characterized in that concluded by.

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