KR20000054633A - Electronic Commerce Operation Method Using Cyber Salesman - Google Patents

Abstract

PURPOSE: A method for operating electronic commerce with cyber agents is provided so that customers can distinguish required products by making the cyber agents directly participating in advertisements or sales of products registered in a shopping mall system. CONSTITUTION: A method for operating electronic commerce by cyber agents comprises the steps of: receiving subscribers through the internet and adopting the cyber agents; making the cyber agents recommend excellent products and producers of the excellent products; if the excellent products are recommended, deciding whether to register the recommended products; if the recommended products are decided to be sold, registering the recommended products as the sales products, and allowing stocks or reserving points to the agent who recommended the registered product; if customers buy the sales products, delivering the products to the customers, and paying the corresponding agent regular amounts of sales benefits.

Description

Electronic Commerce Operation Method Using Cyber Salesman}

The present invention relates to a method of operating an e-commerce through a cyber sales member, and in particular, employs a cyber sales member to receive excellent products and producers, and decides whether to register the recommended products and producers by membership vote to operate a shopping mall system. And a method for operating an electronic commerce through cyber sales members.

In general commerce, a distribution channel called 'corporate → wholesaler → retailer → consumer (30) (customer)' is established, a large number of sales people are needed to grasp customer demand, and a sales space is required to display products.

However, such a commerce method has a problem that the trading region is limited to some regions, business hours are limited, and a sales space is required.

Accordingly, in recent years, with the explosive spread of the Internet and the rapid development of information technology such as multimedia and communication technology, electronic commerce has been established through the Internet. Such electronic commerce is performed in a cyber space without time and space constraints. In addition, since it does not go through an intermediate distribution process, not only can it reduce the cost of commerce, but it also has the advantage of enabling efficient marketing because it can obtain customer information.

On the other hand, the conventional e-commerce service structure for implementing the above-described e-commerce as shown in the accompanying drawings, Figure 1, provides a shopping mall system 10 for providing an Internet shopping mall and the corresponding e-commerce processing, and The consumer 11 who orders and purchases the goods through the shopping mall system 10, the producer 12 who supplies the goods to the shopping mall system 10, and a means of payment through online payment or electronic payment of the ordered goods It comprises a payment system 13.

Accordingly, when the operator of the shopping mall system 10 receives a product from each producer 12 and classifies and registers a plurality of products (types of goods and price information to be sold), the consumer 11 While shopping by accessing the shopping mall system 10 by using a terminal connected to the Internet, finds a product to purchase, puts it in a shopping basket, and applies for an order.

Accordingly, when the shopping mall system 10 confirms that the payment for the product requested by the consumer 11 is paid through the payment system 13, the shopping mall system 10 performs the corresponding product order processing to produce the producer 12 or the product. After having a delivery company (not shown in the figure) deliver the goods to the consumer 11, the result is notified to the consumer 11.

As a result, an e-commerce service is performed between the consumer 11 and the producer 12 through a shopping mall system 10 of a virtual space called the Internet. In the related art, an e-commerce transaction is performed only for a product registered by an operator of the shopping mall system 10. As the service is available, that is, as the operator of the shopping mall system 10 selects and registers a product, only a large number of profitable products are intensively registered, and the actual consumer 11 does not register the desired product. From the standpoint of the consumer 11, there were disadvantages in that it was difficult to purchase a product that is known through people or advertisements, that is, a product he actually wanted.

The present invention has been made to solve the problems described above, and its purpose is to allow cyber sales members to directly participate in the sale or advertisement of products registered in the shopping mall system, so that consumers can identify and sell the desired products. In addition, the shopping mall can be operated more efficiently.

In addition, another object of the present invention is to form a sales product group that can be professionally handled by cyber sales members, to enable a department consisting of professional cyber sales members to operate on the Internet, and a portion of the profits to the cyber sales members It is to implement a shopping mall system that can guarantee high income by distribution.

1 is a view schematically showing a conventional e-commerce service structure.

2 is a diagram schematically illustrating the structure of an e-commerce service through a cyber sales member according to the present invention.

3 is a flowchart illustrating an e-commerce operating procedure through a cyber sales member according to the present invention.

Explanation of symbols on the main parts of the drawings

20: shopping mall system 21: shopping mall management

22: shopping mall management 23: member database

24: commodity database 30: consumers

40: producer

A feature of the present invention for solving the above object is a process of hiring a cyber sales member by joining a member through the Internet; Receiving a recommendation of a producer producing the excellent product and the excellent product from the cyber sales member; Voting for the members to determine whether to register the recommended product as a sale product when the excellent product is recommended; Registering the recommended product as a sale product and granting a stock to the cyber sales member who recommended the sale product or accumulating points if it is determined to be a sale product according to the voting result; When a consumer purchases the sale product, a method of operating an electronic commerce through a cyber sales member includes delivering a purchased sale product to a consumer and paying a predetermined portion of the sales revenue to a corresponding cyber sales member. have.

Herein, the process of hiring a cyber sales member may include: accepting a membership application form corresponding to a resume from a consumer who wishes to subscribe by agreeing to a subscription agreement via the Internet; Analyzing the contents of the received application form to determine whether to hire as a cyber sales member or to register as a general member; The method may further include registering and managing the cyber sales member and the general member according to the determination result.

In addition, the method for operating an electronic commerce through the cyber sales member, in the process of receiving a recommendation of the producer producing the excellent product and the excellent product from the cyber sales member, if the producer producing the excellent product is recommended, selling the recommended producer Voting for members to determine whether to register as a producer; If it is determined to be a sales agent producer based on the result of the vote, the process of registering a product produced by the recommended producer as a selling product, and granting shares or earning points to the cyber sales member who recommended the sales agent producer; ; When the consumer purchases the sale product, the method further includes delivering a purchased sale product to the consumer and paying a predetermined portion of the sales revenue to the corresponding cyber sales member.

Furthermore, when the cyber sales member logs in to the web site of the shopping mall system, the web site is recognized as going to work and given a predetermined point based on the time until logging out, and after logging in, the idea related to operating the shopping mall If you register or participate in the event is given a predetermined point, it is characterized in that it further comprises the process of converting into stocks after the payment or salary management criteria.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

In the shopping mall system 20 according to the present invention, an e-commerce service structure through cyber sales members is shown in FIG. 2 as shown in FIG. 2. The consumer 30, the producer 40, the shopping mall system 20, and the member are shown in FIG. 2. It has a structure including a database 23 and a product database 24.

The consumer 30 accesses the shopping mall system 20 through the Internet to purchase a desired product, and the producer 40 purchases the product purchased by the consumer 30 through a contract with the shopping mall system 20. Deliver directly or through a shipping company

The shopping mall system 20 employs and manages a cyber sales member on the Internet, and is responsible for the commerce of sales products determined to be actually sold among the products registered by the cyber sales members or products requested for sale from the producer 40. , The shopping mall manager 21 managing the member database 23 and the product database 24 related to the cyber sales member or the product sold, and the product required to be sold from the product or producer 40 registered by the cyber sales member. The shopping mall operator 22 performs a sales decision and a commerce-related process for the goods sold.

The member database 23 stores information for managing general members and cyber sales members, and the product database 24 stores information for managing sales products.

According to the e-commerce service structure through the cyber sales member according to the present invention having such a structure, the shopping mall system 20 to act on behalf of the advertisement or sale of goods through a cyber sales member that can combine the virtual space and the reality of the Internet. It is possible to provide an active shopping mall operating method that can increase the sales by deviating from the conventional passive shopping mall operating method by operating the).

In other words, the present invention employs cyber sales members in the shopping mall system 20 of a virtual space called the Internet, as each company currently operates a salesperson, and performs a task necessary for operating a shopping mall with a commerce concept in which they voluntarily advertise or sell a product. In this case, all work proceedings and decisions will lead to the operation of the shopping mall by the members' intention by voting by members, thereby producing most industries and excellent products that require sales force. In addition, it is possible to sell any product to small and medium-sized companies and individuals who suffer from business difficulties due to expensive distribution and operating expenses.

Referring to Figure 3 attached to the e-commerce operation procedure through the cyber sales member according to the present invention for this purpose is as follows.

First, the shopping mall manager 21 of the shopping mall system 20 receives a member through the Internet and employs a cyber sales member (step S31). After receiving a membership application form through the Internet, the contents of the membership application form are analyzed.

At this time, according to the analysis result of the membership registration application, it is determined whether to hire a consumer who wants to register as a cyber sales member or to register as a general member, and then notify them individually or through a home page.

The shopping mall manager 21 divides the cyber sales member and the general member into members of the member database 23 and manages them according to the determination result.

Here, the cyber sales member recommends an excellent product with high reliability of the product, such as an excellent small and medium-sized business product and an idea product, or recommends a producer 40 (company) producing an excellent product and a producer 40 having difficulty in selling the product. To advertise that the shopping mall system 20 to which he belongs belongs to a shopping mall that selects and sells only excellent products.

On the other hand, when the cyber sales member employed in the manner described above recommends a predetermined product, the shopping mall operating unit 22 of the shopping mall system 20 votes to other members (steps S32 and S33), The cyber sales member decides whether to sell the recommended product, that is, register as a selling product (step S34).

For example, if a cyber sales member named 'A' recommends a 'computer' produced by a producer 40 named 'A', the shopping mall management unit 22 indicates that each member except 'A' is a producer named 'A'. To vote for or against the registration of the 'computer' produced by (40) as a merchandise for sale or through the website login of the shopping mall system 20 or via individually notified e-mail, and then participate in voting If the number of people is over 50% and the number of people who vote for the sale is more than two thirds, the computer recommended by A is registered as the sale product.

Similarly, when the cyber sales member recommends the producer 40 to produce a predetermined product or when the specific producer 40 requests the agent to sell the product, the shopping mall management unit of the shopping mall system 20 ( 22) to vote for other members to register the producer 40 recommended by the cyber sales member as a sales agent producer, that is, to sell the product produced by the producer 40 recommended by the cyber sales member. You will decide whether or not to do so.

On the other hand, if the result of voting for each member is determined that the product recommended by the cyber sales member is a sale product, the shopping mall manager 22 registers the product determined as the sale product in the product database 24 and manages it on the website. (Step S35), a predetermined stock is given to the cyber sales member who has recommended the sale product or points are accumulated (step S36).

Subsequently, when the consumer 30 purchases the sale product registered by the cyber sales member's recommendation (step S37), the shopping mall management unit 22 receives a sale system through the payment system (not shown). After confirming that the payment has been made, the sales product purchased by the consumer (30) through the producer (40) or the product delivery company is delivered, and a portion of the profit excluding sales expenses is given to the cyber sales member who recommended the product. By providing predetermined incentives (step S38), the shopping mall system 20 can be operated through the cyber sales member.

At this time, if the consumer 30 who purchased the sale product is a cyber sales member, the amount corresponding to the points of the cyber sales member is discounted.

In addition, the cyber sales member can free to commute to work, logging in to the website of the shopping mall system 20 as going to work, and logging out as going to work to give a predetermined point, and after logging in, the shopping mall When registering ideas related to the operation or participating in the event, a predetermined point is given and managed to be paid after converting into stock, and managed based on the salary payment standard.

As described above, the present invention employs a cyber sales member to operate the shopping mall system 20, and induces the cyber sales members to directly participate in the sale or advertisement of the goods registered in the shopping mall system 20. Whereas existing shopping mall systems 20 existing in the to sell the product only to the passive visitor 30, while in the shopping mall system 20 according to the present invention as cyber sales members directly participate in the sale or advertising of goods The shopping mall can be operated efficiently.

Furthermore, according to the present invention, it is possible to form a sales product group that can be professionally handled by cyber sales members, operate a department composed of professional cyber sales members on the Internet, and distribute a portion of the profits to the cyber sales members. It is possible to implement the shopping mall system 20 that can ensure the profit.

In addition, the embodiments according to the present invention are not limited to the above-described embodiments, and various alternatives, modifications, and changes can be made within the scope apparent to those skilled in the art.

As described above, according to the method for operating an electronic commerce through the cyber sales member of the present invention, the cyber sales members can determine and sell the products desired by the consumers as they directly participate in the sale or advertisement of the products registered in the shopping mall system. In addition, the shopping mall can be operated more efficiently.

In addition, the present invention forms a product group that can be handled professionally by the cyber sales members, can operate a department composed of professional cyber sales members on the Internet, high-income by distributing a portion of the profit to the cyber sales members It is possible to implement a shopping mall system that can ensure.

Claims (6)

Recruiting cyber sales members by registering members through the Internet; Receiving a recommendation of a producer producing the excellent product and the excellent product from the cyber sales member; Voting for the members to determine whether to register the recommended product as a sale product when the excellent product is recommended; Registering the recommended product as a sale product and granting a stock to the cyber sales member who recommended the sale product or accumulating points if it is determined to be a sale product according to the voting result; When the consumer purchases the sale product, the e-commerce operation through the cyber sales member includes delivering the purchased sale product to the consumer and paying a predetermined portion of the sales revenue to the corresponding cyber sales member. Way. The method of claim 1, The process of hiring a cyber sales member may include: accepting a membership application form corresponding to a resume from a consumer who wishes to subscribe by agreeing to a subscription agreement via the Internet; Analyzing the contents of the received application form to determine whether to hire as a cyber sales member or to register as a general member; And registering and managing the cyber sales member and the general member according to the discrimination result. The method of claim 1, In the process of recommending the producer who produces the superior product and the excellent product from the cyber sales member, if the producer producing the excellent product is recommended, the member votes to determine whether to register the recommended producer as the sales representative producer. Performing a process; If it is determined to be a sales agent producer based on the result of the vote, the process of registering a product produced by the recommended producer as a selling product, and granting shares or earning points to the cyber sales member who recommended the sales agent producer; ; When the consumer purchases the sale product, the customer further includes a process of delivering the purchased sale product to the consumer and paying a predetermined portion of the sales revenue to the corresponding cyber sales member. Operating method. The method of claim 1 or 3, The voting process for the members is a method of operating an e-commerce through cyber sales members, which allows the user to vote through a website login of a shopping mall system or to vote through individually notified emails. The method of claim 1 or 3, If the consumer who has purchased the sale product is a cyber sales member, the method further comprises the step of checking the earning points of the cyber sales member to discount the corresponding sales amount. The method according to claim 1 or 3, When the cyber sales member logs in to the web site of the shopping mall system, the web site is recognized as going to work and the user is given a predetermined point based on the time until logging out, and after logging in, he or she registers an idea related to operating the shopping mall. If the participant in the event is given a predetermined point, and then converting into a stock or payment management method further comprises the step of managing on the basis of payroll e-commerce through the cyber sales member.