KR20050050986A - Member managing method for multiplex tree structure, service systerm and method using teherof - Google Patents

Abstract

The present invention relates to a method and system for forming a community on a virtual space in which a virtual family network between members is formed in a virtual space, and through which member management can be individually performed.

In the multi-tree structure member management method according to the present invention, in a virtual space in which a plurality of independent groups including one or more members are formed, the group performs an administrator function such as managing a group and managing individual members in the group and is located at the top root. And a master member, at least one bridge member located at a lower route of the master member, and at least one member member located at a lower route of the bridge member. Are formed in a multi-tree structure in a vertical relationship with each other, and the member information between the related master members, bridge members, and member members is shared by the members belonging to the group and recorded in a predetermined shared database in the virtual space. Store and simultaneously share information about certain actions of group members It characterized in that the update was shared.

Description

MEMBER MANAGING METHOD FOR MULTIPLEX TREE STRUCTURE, SERVICE SYSTERM AND METHOD USING TEHEROF}

The present invention relates to a method for constructing a small group linked by forming a mutual relationship between members subscribed as members in a virtual space, a service system and a service method using the same, and more particularly, a virtual family network between members in a virtual space. The present invention relates to a method and system for forming a community in a virtual space in which a member network can be formed and member management can be individually performed. In particular, the present invention is characterized by a service method in which the distribution of profits is more activated and managed by realizing a systematic distribution of profits to the entire family to which an individual belongs according to a predetermined action of an individual family member.

On-line community formation and various services using the same are becoming more and more common with the advancement of network technology, and in particular, the formation of various communities among members using the Internet is beyond the scope of offline activities.

At present, most online activities are naturally induced and made by forming a consensus among members or providing another benefit to each other through membership registration, systematic membership management and various sharing.

On the other hand, online e-commerce is gradually being activated with the advancement of network technology, and recently e-commerce activity has exploded with the introduction of technology that can solve problems such as payment, authentication and security on the Internet. .

As e-commerce activities are becoming more common, consumers are spending a lot of time and effort to find ways to make cheaper purchases, and e-commerce operators can minimize the intermediate distribution process and meet various demands of consumers. We are developing an e-commerce method that introduces various concepts. Instead of preferring a single shopping mall that allows continuous shopping and information acquisition, consumers are now shopping online at a place where prices are cheaper or benefits to members. In addition, in addition to the shopping malls that have already subscribed to the situation, more profit is distributed and personal efforts and search activities are conducted to find a shopping mall where various information can be obtained. As a result, e-commerce operators can easily engage in the act of destroying the fair distribution stage in order to attract many members and satisfy existing members' needs, and it is inevitable to operate hype and lameness to simply join new members.

On the consumer side, there is an ever-increasing demand for e-commerce operation sites that can share profits with them. It is no exaggeration to say that online shopping malls have reached their limit in terms of more profit sharing among members.

On the other hand, among the offline marketing methods, there is a commerce method called network marketing (so-called multilevel sales).

According to the law on door-to-door sales, the definition of multi-level sales is as follows. "Multi-level sales means that a seller or service provider joins a person as a salesman of his or her sales organization, purchases or receives the goods supplied by him, sells or provides them to the consumer, and Encourages all or part of those consumers to become subordinate salespeople of any person, so that the subordinate salesman can get a certain profit if he or she does the same activities as any other person. Sale or provision of services in the process of

This refers to a method of selling a product in which a salesperson is spread more than two steps sequentially and step by step.The salesperson sells the product directly to the consumers, leaving the retail profits while recruiting other salespersons. Allowances will be distributed. In addition, consumers who have used the product recognize the excellence of the product and convert it to salesmen according to their own intention and share it with other people. It is a marketing method that is gradually expanding its scope. As a result, funding for sponsorship allowances in multi-stage sales is achieved through reductions in store and office, warehouse rental costs, model, advertising cost savings, and redundant transportation costs from agency to distributor and labor costs. After all, this is a concept that provides salespeople with a normal distribution cost to be paid to other areas of society, and does not require more distribution costs than the normal distribution cost. Have.

Recently, there have been attempts to utilize such offline multi-stage selling methods in online shopping malls and the like in electronic commerce.

According to Korean Patent Laid-Open No. 2001-0079015 "A shopping mall operating system for multi-tree structured e-commerce and its operating method", a method for constructing and operating a multi-tree website for a web shopping mall capable of constructing an independent shopping mall is disclosed. . More specifically, the published patent publication allows multi-tree structured members to share a database of shopping malls and builds a multi-tree structured website for multi-line e-commerce. A shopping mall operating system and a method of operating the same are disclosed.

In addition, many prior publications establish a multi-tree system among online members and incorporate offline multilevel sales concepts.

In the offline multilevel sales method and the prior art in which it is applied online, in terms of structure, it is basically formed as a vertical structure among members, and at the top of the company, there is a company, and among members according to the frequency of consumption or frequency. There is a problem in that marketing is done in an unreasonable structure in which disadvantages occur to members when a penalty is not imposed and actual purchases are not performed. In addition, regardless of the actual purchase behavior of members, the infinitely subordinate and subordinate relationships through inducement of membership will allow more profits to be concentrated on the members of the upper group, thereby simply recruiting new members as their subordinate members. Operations and problems are being derived.

An object of the present invention is to solve the above-mentioned problems of the prior art and to provide a method of associating a member in a virtual space where profit sharing among members and a service such as electronic commerce using the same.

In addition, it is another object of the present invention to provide an e-commerce system and method that can help a member and form a sound commerce culture by activating functions such as various community formation and information sharing among related members. .

Multi-tree structure group management method according to the present invention for achieving the above object, in a group formation method for correlating a plurality of subscribing members in a multi-tree structure in a virtual space, a plurality including at least one member in the virtual space Independent group of the group is formed, the group performs the management function such as the management of the group and individual members in the group, and the master member located at the top root, at least one bridge member located in the lower root of the master member and And at least one member member located at a lower root of the bridge member, wherein the master member, the bridge member, and the member member are formed in a multi-tree structure in a mutually related relationship. The member information between members and member members Forming and managing at least one mutually independent group in a virtual space, wherein the call is shared and recorded and stored in a predetermined shared database in a virtual space to simultaneously update information on a predetermined action of a group member. It features.

Preferably, the plurality of independent groups form a multitree structure with a vertical relationship between adjacent members, and corresponds to a higher root of the master member of the first group, and the associated member is different from the master member of the first group. Forming a second group, which is a subroute of a member member of the first group and associated members form another independent third group with the member members of the first group, wherein the second and third groups are respectively formed of the first group; It is composed of the member information of one group and the member database and the group database independent of the group database, wherein any member in the first group may be included in at least one other group adjacent to or overlapping with the first group. do.

Preferably, the predetermined action of the group member corresponds to at least one of an item purchase, an online game, an online reservation service, a content upload and download service, or an online community activity, and the predetermined action of the group member is performed in a group database including the member. It can be updated and shared by group members with access on the network, and thus, providing profits such as points, prizes, cyber money, etc. according to the action can be provided in advance to members who represent associations within the group to which the group members belong. It is configured and managed to distribute the profits to the associated members at a predetermined allocation rate.

Preferably, an independent group is assigned a group-specific virtual space on the entire virtual space, and a management function of the assigned group-specific virtual space is given to the master member, and web boards and messages are sent between members in the assigned group's own virtual space. , Instant message transmission or content transmission and sharing is possible.

In an electronic commerce system using a multi-tree structured member management method according to the present invention, an electronic commerce system connected to a plurality of member terminals through a network and capable of purchasing goods online is provided. At least one mutually independent group of a multi-tree structure is formed, allowing a large number of members to be accessed through a network, providing the logged-in members and various services to the members in a web environment, and purchasing and managing data online. Web server for performing the member, a member information database for storing the first member registration information and various member detailed information related to the service connected through the network, if the member forms the group with other members, the registration processing and management Group management server, said that A group database in which the members and the group information of the group created and managed by the management server are recorded and stored, a goods database in which various services and goods information provided to the subscribing members are stored, and stored in the goods database Providing information for various services and goods purchase at the request of the member, processing the service and goods purchase request, searching the group database to which the requesting member is subscribed, and giving a predetermined point to the group members associated with the requesting member. It is configured to include a service processing unit for processing in conjunction with the group management server to earn as.

Preferably, the group registered and managed in the group database is managed by the multi-tree structure group management method.

Also preferably, the web server may provide and manage a predetermined virtual space for instant message transmission, message transmission, web bulletin board, and data sharing among members in the group by providing independent groups and supporting community functions between groups. It is done.

An electronic commerce method using a multi-tree structured member management method according to the present invention is connected to a plurality of member terminals through a network, and in an electronic commerce method using a system for providing various services to members online or offline, the network Member registration step of receiving the information for membership registration through the membership database to register, through the member registration step to register as a member of the group formed through the recommendation or random selection of the pre-registered member The group joining step, the information sharing step of registering and managing the subscription information and the member information formed in the group joining step in the group database of the subscribed group, and the member joined to the group or a higher root group member associated with the member in the system Providing services If the accumulated points generated accordingly by using the group membership to the associated distribution point by a predetermined ratio and a distribution point earned step earned.

Preferably, the member joined as a group through the group joining step further includes a new member recommending step of recommending a new group member to his / her subroot through his group recommendation to other members.

Also preferably, the group is managed and configured by the multi-tree structure member management method.

In addition, preferably, the points accumulated in the point distribution earning step is characterized in that provided in cash, securities, cyber money or free gifts.

EXAMPLE

Hereinafter, a preferred embodiment of the present invention will be described with reference to the accompanying drawings.

First, the terms used in the present specification are defined.

1. Definition of terms

The present invention relates to a system that enables mutual benefit distribution and DB sharing through small grouping among shopping mall subscription members, and an electronic commerce system and method through the same.

FAM: The community group among the minimum unit of three levels. That is, it is composed of a master, a bridge, and a member, and when a member corresponding to the master recommends a website to another person and registers another person as a member, it is used as a term that refers to a group that is related to each other. An independent member individual can become a master of the first pam and a member of the bridge and the third pam of the second pam. Refers to the smallest group that can share mutual benefits. In the present invention, such vertical and vertical relationships between members are limited to only three layers. That is, the PAMNET can be formed only up to a master, a member, and a subordinate layer depending on the master.

FAMNET: This is an abbreviation of Family Network. It is a term used to refer to a group that is correlated when any member who is a master recommends a website to others and registers them as a member. . In this case, when a third party recommends a website to another third party and the third party joins as a member, a PAMNET is formed between the third party and the third party.

Pam Money: This is a fee, which is a kind of point that arises from the individual actions of members of the Pamnet, and is defined as the product of a kind of profit distribution that is provided to Pamnet members according to the agreed allocation rate.

Multitree structure: Represents an association between a number of members, where members of a higher tier can associate with at least one member of a plurality of lower tier members, which themselves are also associated with members of their own root. It means an association of multiple tree structures that can be formed.

1 is a view schematically showing the formation of a Pamnet between members according to an embodiment of the present invention.

Each of the cells 101, 111, 117, 121, 125, 129, 131, 141, 145, 151, 153, 155, and 157 shown in FIG. 1 represents the members symbolically, and the connection line between the cells is a parent cell. It is a symbolic representation of the (member) forming a correlation with a subcell (member) through recommendation.

As illustrated in FIG. 1, members may form multiple groups in which a plurality of PAMs are crossed and may be configured in a mutual relationship. Members can be said to be a feature of the group management method according to the invention structure that can be subscribed to at least one or more PAM. In a single PAM, there are a plurality of members having mutually vertical and horizontal positions, and the vertical positions are the masters 101, 111, 117, and 131, which are the first layer, and the bridges 111, 117, and 131, which are the second layer. , 141, 145, and members 121, 125, 129, 141, 145, 151, 153, 155, and 159, which are the third hierarchy. In other words, the vertical position between members is formed only within the PAM, and all other positions indicate the horizontal position. Here, the vertical and horizontal meanings are defined based on points that are shared and distributed in relation to point accumulation and profit distribution according to one member's purchasing activity.

FIG. 1 shows a Pamnet composed of four PAMs. In this way, a plurality of groups (Pams) can be infinitely configured on one network space (Pamnet). Hereinafter, the PAM of the present invention will be described as a representative example of the PAMnet shown in FIG. FAM 1 is composed of a master member 101, bridge members 111 and 117, which are lower layers, and member members 121, 125, and 129, which are lower layers. Among the members of FAM 1, the bridge member 111 may become a member of a new PAM as a master member of another FAM 4. As such, the membership status of PAM can be said to be a relative and variable grade, not absolute or immutable. That is, in the case of joining, a member is subscribed as a member by a recommendation of a superior member or by personal choice, but is free to withdraw, and is not bound to a joined member, but is not bound to a member of a member of a Pamnet by any second or third party. Can form another multiple group. Therefore, the status of a member in a PAM is meaningful only within the PAM, and is a relative position in terms of the entire PAMNet. Referring to FIG. 1, the member 117 becomes a bridge member that is a lower layer of the master 101 in FAM 1, but can be a master member in another FAM 2. If possible, you may be a member of another PAM. Therefore, the structure of the PAM of the present invention is different from the existing multilevel sales or pyramid member structure, and shows a completely different structure from the general community member structure. Moreover, the concept and spirit of forming multiple groups in such a virtual space have a completely different concept from the existing multitree structure member management concept.

The structure of a PAM is composed of one master, a plurality of bridges subordinate to it, and a plurality of members subordinate to the PAM, and such a PAM can be infinitely formed in one PAMnet. The PAM may be formed for any same purpose, such as community formation and joint purchase, or may be formed in an arbitrary community due to simple recommendation and individual selection.

In some cases, a PAM composed of one member can be formed. However, since the purpose of forming a PAM is to share profits and to achieve more user-centered membership management, one-member PAM recommends joining other members in order to form a mutual benefit share and community. Pam will be promoted to all members of Pamnet.

2 is a block diagram schematically illustrating an online service system through a group management method of a multi-tree structure according to an embodiment of the present invention.

The service system 200 illustrated in FIG. 2 is interlocked with a plurality of member terminals 210 through the network 210 to receive subscription and other service requests from the member terminals 210 and transmit the corresponding service through the network 220. Provide to members.

The configuration of the service system 200 includes a web server 201, a member management server 203 that manages member information and group information, a member information database 205, a group database 207, a service processing server 209, and a service. An information database 211 is included.

The web server 201 can be accessed from the outside through a wired / wireless internet network. The web server 201 is linked with the member management server 203 and the service processing server 209 to perform a predetermined subscription procedure according to a user's membership request, and is generated through this. The accounting information is transmitted to the member management server 203 and stored in the member information database 205, and the member's login processing and other service requests are received, and the corresponding service processing module is forwarded to the service processing server 209 to be related. Function to link a service. In addition, a general web or swap page providing service is also provided by the web server 201.

In relation to the multi-tree structure group creation and management of the present invention is linked to the member management server 203 or a separate group management module (not shown) to form a multi-compound group and the systematic management thereof in the manner described above . On the web server, a group allocation space on a web associated with a group exists to provide a group community related web service or, in some cases, provide a link service by storing only address information in which corresponding data is recorded. Accordingly, the member may access the web server from the outside through the web or the WAP and utilize information of the individual virtual space of the user or another person. The information provided by the web server may be information about an entire web site related to Pamnet, an electronic shopping mall, and the like. In addition, PAMnet's independent PAM group community information and various sharing information utilizing PAM are applicable.

The member management server 203 is linked with the web server 201 to record and manage web site membership registration information in the member information database 203 from the user terminal. Regarding the multi-multi-tree group information of the present invention, the information of each PAM is recorded and managed in a separate field or storage space, and the member information database of the PAM member is updated and managed to share information and benefit between the PAM members. do.

The member information database 205 and the group database 207 are linked with each other so that data is related. Regarding the group to which the member is subscribed, update the group information by referring to the member information, or update the member information by referring to the group information. Allocate and distribute at a predetermined agreed rate. In such a case, the member management server extracts the related member list by referring to the group database and updates the information related to the point accumulation on the corresponding member database through the linked address information.

The service processing server 209 receives various service requests from the member terminal through the web server 201 and performs a series of functions of providing a corresponding service to the member terminal. If the requested service of the member is the purchase of goods, the service server retrieves the corresponding goods information from the service information database and provides the goods to the member, and performs bidding or other electronic payment for purchasing the goods. In addition, the related information is generated and related information related to various services of the member is transferred to the member management server 203 to update the member database and the group database. When the member's request service is content purchase, the corresponding content is searched and provided from its own database 211 or other locations are searched and provided to the member. If the member's requested service is various booking services, the corresponding company system is accessed to perform the requested booking service. In addition, it is equipped with various modules for processing online games and various other service types so that the corresponding service can be provided by itself or provided from another system.

The member terminal 210 may also include a portable terminal capable of wireless internet such as a desktop computer, a notebook computer, a laptop computer, a PCS, a cellular phone, an IMT-2000 phone, and the like.

The network 220 is a wired or wireless communication network, and all of the network 220 are included as long as the system of the member terminal 210 is accessible.

3 is a configuration diagram sequentially illustrating a member subscription and management method of a multi-tree structure according to an embodiment of the present invention.

The user accesses the Pamnet site via the network.

The membership process is started by selecting whether or not to be a member of the Pamnet site (S301).

If the member subscription is selected, a predetermined member information input step is performed (S303).

Member information input corresponds to unique ID registration and other personal information input for use of this service. If the required items are entered, the validity of the member information input is determined through the real name authentication check.

When the input of personal information necessary for membership registration is completed, it is determined whether there is a recommender for FAM subscription (S305). If the recommender exists, the user is joined to the spam as a member of the root Roam Pam of the recommender by inputting the recommender ID.

If there is a recommender, the recommender ID is input and the like is stored in the member information and group (FAM) information database of the recommender member for update (S307).

By referring to the stored recommender information, a field is additionally stored as a new member in the corresponding FAM database, and the corresponding information is informed in the form of individual member information or other messages so that all FAM members can recognize the information. In addition, FAM related information is recorded in the subscribed member information database, and the location of the subscribed FAM information database is linked and recorded.

If there is no recommender, it is determined whether to select a random FAM (S309).

If the FAM is not selected, a new FAM of the individual member is generated, which is generated as a separate personal group, and the member information and the FAM information are stored in the database (S311).

If the FAM is selected, a list of currently available FAM members is provided to the member (S313). The list of provided FAMs is provided in the list of the nearest FAM based on the member's input information and the like, and the member selects one or more FAMs and requests to join a new family.

If it is not possible to select the FAM group that is suitable for you, a new FAM of the individual member is created, which is created as a separate personal group and the member information and the FAM information are stored in the database. Alternatively, the selection may be completed by not selecting or generating the FAM (S315).

When the desired FAM group is selected through the list, FAM information is generated and stored in the corresponding FAM database and the member database (S311).

When the membership registration and FAM subscription is complete, the entire membership registration step is terminated (S323).

4 is a flowchart sequentially illustrating a process of distributing points to a PAM member according to the provision of a PAMNet service after the joining step of FIG. 3.

The member accesses the Pamnet site and logs in as a member (S401).

After logging in normally, a service request is made to the system by selecting a service provided by Pamnet (S403). The service that can be provided according to an embodiment of the present invention may be a request for purchase bids, online shopping, online games, real-time multimedia provision, various reservation services, information search, digital multimedia content purchase, etc. May be a kind of service requiring payment, or may be a service not requiring payment. In some cases, it may be an action to obtain a predetermined cyber money or points by providing the member's personal data.

The system provides the appropriate service according to the service request (S405).

Service requests and provisions are associated with some type of member activity, so that members earn points accordingly. The point is a predetermined point according to the member's action, and such a point can be used in various forms in cyberspace.

The points are stored to the member by being stored in the member database (S407).

If the member is a PAM member, it is checked whether a recommender exists (S409). The recommender is a PAM member existing in the upper root of the member, and if there is a recommender, a system administrator side forms a PAM, and also accumulates predetermined points to related members.

If it is determined that the recommender does not exist, the service ends by accumulating points only to the member (S423).

If there is a recommender to earn a predetermined point to the searched recommender (S411). The accumulated points may be accumulated in points of the same type as the points accumulated to members according to predetermined criteria, or may be points of other types determined according to a unified standard.

After the points are accumulated to the recommender, it is determined whether a top recommender of the recommender exists (S413).

As a result of the determination, if there is a top member of the recommender, points are accumulated to the top member (S415). In other words, if a referrer who has recommended membership to the site is also a member of a referral from another existing subscriber, the top member of the referrer is interrelated with three layers to form a PAM. Is earned.

If it is determined that the upper member of the recommender does not exist, the service ends by accumulating points to the recommender (S423).

The point earning relationship will be described with reference to FIG. 1 by way of example, after a member 121 of FAM 1 makes a request for a service on a PAMnet site and receives a predetermined point after receiving a corresponding service. .

After the predetermined points are accumulated to the member 121 member (S407), predetermined points are accumulated to the bridge 111 member which is a recommendation of the member 121 member (S411). After the points are accumulated to the bridge 111 member, predetermined points are accumulated to the master 101 member who is the highest member of the FAM 1 group (S415). This is a concept that mutual benefits are shared only within FAM 1, and is not a concept that continuously extends to the upper root member of the master 101 member. In other words, profit share is limited to the same PAM.

The following table is a table showing a point accumulation rate according to a preferred embodiment of the present invention.

PAM rating Master (if you are) bridge member participation in auction 5.0% 3.0% 2.0% Buy Lotto and Toto 0.6% 0.4% 0.2% Buy instant lottery ticket 1.5% 1.0% 0.5%

Table 1 above shows the profit distribution rate that the bridge member and the member member receive when the master member takes a real action to obtain points. This indicates that the ratio is somewhat higher for the member closest to the entire association in the PAM, and points are accumulated at a slightly lower rate for the member associated with the second stage. In addition, the point accumulation rate may vary depending on the type of service, which is processed to be credited to the PAM members received from the service processing server in the member management server.

Although the present invention has been described in detail as a representative embodiment of the present invention, it is obvious that the member management method using the multi-multi-tree structure of the present invention is not limited to the present embodiment. Therefore, the present invention should be interpreted by the following claims, and it will be understood by those skilled in the art that various modifications or changes can be made without departing from the spirit of the present invention.

According to the present invention, there is provided a member association method and an e-commerce method using the same in a virtual space where profit sharing can be achieved between members, and through this, various community formation and information sharing between members having an association relationship are possible. In addition, by activating the functions of small groups, it is possible to realize a bond between members and to form a community that can share information with each other.

Figure 1 is a schematic diagram showing the formation of a Pamnet between members according to an embodiment of the present invention.

2 is a diagram schematically illustrating an online service system through a group management method of a multi-tree structure according to an embodiment of the present invention.

3 is a flowchart sequentially illustrating a method for registering and managing a member of a multi-tree structure according to an embodiment of the present invention.

FIG. 4 is a flowchart sequentially illustrating a process in which points are distributed to a PAM member according to the provision of a PAMNET service after the joining step of FIG. 3.

<Explanation of symbols for the main parts of the drawings>

FAM1: Pam 1 FAM2: Pam 2

FAM3: PAM 3 201: Web Servers

203: member management server 205: member information database

207: Group Database 209: Service Processing Server

211: Service Information Database

Claims (11)

In the group formation method of correlating a plurality of subscribing members in a multi-tree structure in a virtual space, In the virtual space, a plurality of independent groups including one or more members are formed, The group performs a manager function such as group management and individual member management within the group, and the master member located at the top root, At least one bridge member located at a lower route of the master member, It is configured to include at least one member member located in the lower root of the bridge member, The master member, the bridge member and the member member are formed in a multi-tree structure in a mutually related relationship, and the member information between the related master member, the bridge member and the member member is shared by the members belonging to the group and this is a virtual space. Multi-tree structured member management method for forming and managing at least one mutually independent group in a virtual space, characterized in that the recording and storage in a predetermined shared database on the same time to update and share information on a predetermined action of the group members at the same time . The method of claim 1, The multi-tree structure is formed by the relationship between the adjacent members between the plurality of independent groups, It is the parent root of the master member of the first group, and the associated members form a second group that is different from the master member of the first group. It is a subroute of a member of the first group, and the associated member forms a third group which is separate from the member of the first group. The second and third groups each comprise a member information sharing and group database independent of the member information and group database of the first group, and any member in the first group is another adjacent or overlapping with the first group. At least one multi-tree structure member management method in a virtual space, characterized in that it can be included in the group. The method according to claim 1 or 2, The predetermined action of the group member corresponds to at least one of an item purchase, an online game, an online reservation service, a content upload and download service, or an online community activity. The predetermined action of the group member is updated in the group database including the member, so that the group member can share the access on the network. Providing profits such as predetermined points, prizes, cyber money, etc. according to the action belongs to the group member. A method for managing members of a multi-tree structure in a virtual space distributed to members representing associations in a predetermined group at a predetermined predetermined allocation rate. The method of claim 1, The independent group is assigned a group-specific virtual space on the entire virtual space, The management function of the assigned group-specific virtual space is given to the master member, A member management method of a multi-tree structure in a virtual space, characterized in that predetermined community activities such as web board, message sending, instant message transmission, or content transmission and sharing are possible among members in the allocated group's own virtual space. In the electronic commerce system that is connected to a plurality of member terminals through a network and can purchase goods online, At least one mutually independent group having a multi-tree structure is formed among members subscribed to the system. A large number of members can access through the network, provide the logged in members and various online services to the members in a web (WEB) or WAP environment, provide web pages, purchase online, and manage data. Web server, A member information database in which initial member registration information of members connected through the network and various member detailed information related to services are recorded and stored; A group management server which registers, processes and manages the member when the member forms the group with another member; A group database in which member and group self information of groups created and managed through the group management server are recorded and stored; A service information database in which various service and article information provided to the subscribed member are stored; In connection with the web server, group management server and service information database, through the web server to provide the information for the purchase of various services and items stored in the service information database according to the member's request, the service and A service processing server that processes a product purchase request and accumulates a predetermined point to a group member associated with the requesting member by searching a group database to which the requesting member is subscribed. Service system using a member management method of a multi-tree structure configured to include. The method of claim 5, The group registered and managed in the group database is managed by the multi-tree structure member management method according to any one of claims 1 to 4. The method of claim 5, The web server provides and manages a predetermined virtual space for instant message transmission, message transmission, web bulletin board, and data sharing among members in the group by providing and managing each group by independent groups, and supports community functions between groups. In the service method using a system connected to a plurality of member terminals through a network and providing various services to members online or offline, Member registration step of receiving information for membership registration through the network and registering in the member database, A group joining step in which a member joined through the joining step registers as a member of a previously formed group through recommendation or arbitrary selection of a previously joined member; An information sharing step of registering and managing the subscription information and the member information formed in the group joining step in the group database of the subscribed group, and The point distribution earning step in which points are distributed to the associated group member at a predetermined rate when a member who is joined to the group or a member of the upper root group associated with the member uses the service provided by the system and earns points accordingly. Service method using a member management method of a multi-multi-tree structure comprising a. The method of claim 8, The member joined as a group through the group joining step may further include a new member recommending step of recommending a new group member to his subordinate route by delivering his group recommendation message to other members through online or offline. Service method using member management method of multi-tree structure. The method of claim 8, The group is a service method using a member management method of a multi-multi-tree structure, characterized in that the management and configuration of any one of the multi-tree structure member management method of claim 1 to claim 4. The method of claim 8, The method of using a member management method of a multi-tree structure, characterized in that provided in cash, securities, cyber money or free gifts if the points accumulated in the point distribution earning step is more than a predetermined point.