KR20090066171A - Method and apparatus for managing internet portal site - Google Patents

Abstract

A method and an apparatus for managing an internet portal site are provided to make members to be stockholders of a site and enable members to share profits of the site according to a site participation rate. An action index calculating unit(260) assigns a pre-defined action index about an action that a member performs in a portal site. The action index calculating unit updates an action index of a member by adding an action index to the sum of an existing action index of a user. A quota calculating unit(270) calculates a quota about a portal site of each member according to an action index rate of each member about action indexes of all members. If a profit calculation period is reached, the quota calculating unit distributes profits, which is generated according to the operation of the portal site, based on a quota rate of each member.

Description

Method and apparatus for managing internet portal site

The present invention relates to a method and apparatus for operating an internet portal site, and more particularly, to a method and apparatus for operating a portal site by allocating revenue generated through the portal site to members who subscribe to the internet portal site.

With the rapid development of information and communication technology, the use of the Internet through the high-speed communication network has already become commonplace, and the general public using the Internet mainly accesses the Internet portal site to check and send mail, search data, join a cafe, and shop online. Get the information you need and interact with others.

However, in the case of content provided by members of a large internet portal site, the portal site does not produce a lot of self-produced content and provides it to users, and an absolute number of contents are produced by the users using the portal site. These are posted on the site.

As such, although the members who provide most of the information provided by the large portal sites are the most important assets of the portal site, the members of the portal site, the providers and consumers of the actual information, receive no benefit, and the companies operating between portals. Only people are making huge advertising revenues.

The problem to be solved by the present invention is to make members become shareholders of the site and divide the proceeds of the site according to the degree of participation to increase the participation of the site to the members, the operator can operate stably and ultimately the member It is to provide a method and apparatus for operating a portal site that both operators and members are satisfied by creating synergy effect with the operators.

The portal site operating method of the present invention for achieving the above technical problem, (a) the portal site server receives the member information from the member terminal and registers, and registers the activity index initial value of the member; (c) After the member has logged in, for the activities performed by the member on the portal site, a predefined activity index is assigned to each of the activities performed on the portal site, and the sum of the user's existing activity indexes. Updating the activity index of the member by adding to the; (d) calculating a stake in each member's portal site according to the ratio of each member's activity index to the sum of all members' activity indices; And (d) distributing revenue generated according to the operation of the portal site according to the ratio of the share of each member when the revenue settlement period arrives.

In addition, when the member (b) performs a login between the above steps (a) and (c), the method may further include updating an activity index of the member according to the login.

In addition, in the step (b) described above, it is possible to display the stake details of the member to the member terminal.

In addition, in the step (c) described above, at least one of the member registration period, the number of visits to the portal site, the number of content uploads, the amount of money purchased from the portal site, and the number of times other members have recommended their content. Activity indexes can be defined in advance for activities to be performed.

In addition, the above-described method for operating a portal site may further include the step of (e) determining a stake of each member for listing if the stock of the portal site is scheduled to be listed on the stock exchange after a notice period has elapsed. have.

On the other hand, the portal site operation apparatus of the present invention for achieving the above-described technical problem, the member registration processing unit for receiving member information from the member terminal connected through the Internet network to register in the member DB, and register the initial value of the activity index of the member ; After the member logs in, the member assigns a predefined activity index to each activity performed on the portal site, and adds to the total of the user's existing activity indexes. An activity index calculation unit for updating an activity index of a member; According to the ratio of each member's activity index to the sum of all members' activity indices, each member's interest in the portal site is settled. An equity settlement unit allocated in accordance with; And a database storing member information, activity index information, and stake information of each member.

In addition, the member registration processing unit described above may display the stake details of the member each time the member terminal logs in.

In addition, the above-described activity index may include activities including at least one of a member's membership period, the number of visits to the portal site, the number of uploads of contents, the amount of purchases of goods on the portal site, and the number of times other members recommend their contents. Can be defined in advance.

In addition, the above-mentioned equity settlement unit may determine the shares of each member for listing, if the period previously announced at the time of membership registration has elapsed and the shares of the portal site are to be listed on the stock exchange.

As an internet portal site, a member is both a provider of content and a consumer of content, an essential asset for an internet portal site. In the method of operating a portal site according to the present invention, the member assigns a predefined activity index point to each activity performed by the member using the portal site, and gives the members a share of the portal site according to the sum of the activity index points of the member. Allocate In addition, the net profit generated by operating the portal site is distributed according to the share ratio of each member.

Therefore, the active use of the portal site from the member's point of view, by becoming a shareholder with a greater share of the portal site that he uses, more benefits from the activation of the portal site, and from the point of view of the portal site administrator By encouraging more participation in visits and activities, it is possible to attract more loyal and active members in a short time, thereby increasing the size and profitability of the portal site by attracting a lot of advertisements and selling products. The effect is possible.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a diagram illustrating a state in which a portal site operating apparatus according to an exemplary embodiment of the present invention is connected to servers of user terminals and related organizations through the Internet.

Referring to FIG. 1, the portal site operating apparatus of the present invention is implemented as a portal site server 200, and the portal site server 200 is provided with a plurality of member terminals 100 and a plurality of advertiser servers 400 through an internet network. And a plurality of financial institution servers 300 are connected to each other.

In FIG. 1, the advertiser server 400 stores advertisement data such as a specific keyword advertisement or a banner advertisement in the portal site server 200 in a manner similar to that of the existing portal, and allows the portal site server 200 to access the advertisement server 400. One member terminal 100 to display its own advertising data.

The financial company server 300 performs payment according to various transaction actions (eg, an Internet shopping mall service) performed at the portal site.

Since the functions of the advertiser server 400 and the financial company server 300 are almost the same as those of the advertiser server 400 and the financial company server 300 associated with a general portal site, detailed descriptions are omitted and the portal site server of the present invention ( The function of 200 will be described.

First, the portal site server 200 performs all the functions of a server that operates a general portal site. That is, it performs the membership registration process of users connected through wired and wireless internet network, provides webmail service with a certain storage space to society, and provides a mini homepage or blog service so that users can upload their own contents. In addition, it provides not only a cafe or a community service but also a function of selling a product to members through an internal internet shopping mall.

In addition, the portal site server 200 collects web pages and data including contents corresponding to a search word input by members using the internal search engine and provides them to the member terminals 100.

In addition, when the advertisement data received from the advertiser server 400 is stored therein and the same keyword as the search keyword preset by the advertiser is received from the user terminal as a search term, the advertisement data corresponding to the keyword is displayed together with the search result. Displayed by transmitting to the user terminal.

In addition to the above services, all services provided by the Internet portal site as of the filing date of the present invention can be provided by the portal site server 200 of the present invention.

Meanwhile, referring to the unique function of the portal site server 200 of the present invention, the portal site server 200 provides the services of the general portal site described above, and at the same time, the user's activity according to the portal site activity of each member. The degree of participation is evaluated, and according to the evaluation result, the shares of the portal site are distributed according to the activity of each member, and the profits generated from the portal site are regularly distributed according to the share of each member.

2 is a block diagram showing the detailed configuration of the portal site server 200 of the present invention. Referring to FIG. 2 further, the function of the portal site server 200 will be described. The portal site server 200 includes a database server, a membership processing unit 250, an activity index calculation unit 260, and an equity settlement unit. 270, a portal service provider 280, and a communication unit 290.

In addition, the database is a member information DB (210) for storing personal information such as a member's name, address, social security number, activity index DB (220) for storing the activity index and activity history of each member in connection with the member DB, each It includes a stake settlement DB (230) for storing the stake in the member's portal site, the stake change history, and a portal service DB (240) for storing information necessary to provide services generally provided in the portal site. do.

Here, the portal service DB 240 includes a mail data storage unit 242 for storing mail data of each member, a knowledge data storage unit 244 for storing knowledge search information provided from a portal site, and a portal site. Cafe data storage unit 246 for storing the data of the cafe and the like.

In addition, in the above-described database, the member information DB 210, the activity index DB 220, and the equity settlement DB 230 have been described in a separate configuration, but this is only for conceptual description, and physically, Note that it may be integrated into a single member DB.

On the other hand, when the member terminal 100 is connected, the portal site server 200 transmits the main page of the portal site including the login box to the member terminal 100 to the member terminal 100, the member registration processing unit 250 ) Performs a login by searching the member information DB 210 for the ID and password received from the member terminal 100, and if not registered, transmits a member registration page displaying a pre-notification message to the member terminal 100. do.

As described above, the present invention allocates a portion of the stake to the portal site according to the activity (participation) of each member's portal site, and distributes the profit generated through the portal site according to the stake according to the share ratio. That's the way it is. Therefore, this fact is announced at the time of membership registration, and in advance of the activity index given to the member according to each activity of the member. For example, the index of activity granted for each item, such as the member's membership period, the number of visits to the portal site, the number of content uploads, a percentage of the amount of the product purchased on the portal site, and the number of times another member has recommended his or her content Earn points in advance, and earn points for each time a member performs these activities on the portal site.

The member registration processing unit 250 registers the activity index DB 220 by granting the member an initial value of the activity index corresponding to the membership registration when the member joins.

On the other hand, the activity index calculation unit 260 gives a previously defined activity index point for each activity of the member as described above, update the total of the activity index of the member in real time to the activity index DB 220 Save it. In addition, the activity index calculation unit 260 may store the history information to which the activity index points are assigned together in the activity index DB 220.

For example, the activity index calculation unit 260 may grant one activity index point each time a member logs in once a day, and a predetermined activity index point (eg 1 point per day or 10 points per month).

In addition, the activity index calculation unit 260 may give an activity index point corresponding to 1% of the purchased items when the user purchases the goods on the portal site of the present invention, the member posted on the portal site According to the number of times recommended by other members, one point can be given for each 10 points of recommendation.

The stake settlement unit 270 updates the stake ratio of the portal site of the present invention in real time or at a predetermined time period according to the sum of the activity index points of each member stored in the activity index DB 220 and stores the stake settlement DB 230. do.

For example, in the case of the equity settlement method, if the stake allocated to the registered members of the portal site is 70%, the current members are three, and one activity index point is given according to the subscription period, Member A's total activity index points are 2095 points (3 years of participation period: Activity index points 3 * 365 = 1095 points, and other activity index points 1000 points), and Member B's activity index points total 3730 points (subscription) Period 2 years: Activity index points 2 * 365 = 730 points and other activity index points 3000 points, and the total number of activity index points of member C is 2365 points (1 year of participation period: Activity index points 1 * 365 = 365 points) , 2000 activity index points), Member A's interest in the portal site is calculated as 70% * 2095 / (2095 + 3730 + 2365) = 17.9%, and Member B's interest in the portal site is 70% * 3730/8190 = 31.8%, and Member C's interest in the portal site is 70% * 2365/8190 = Calculated as 20.2%.

In addition, the equity settlement unit 270 distributes the net revenue excluding the operating cost from the total sales raised by the portal site at a predetermined time period (eg, at the time of corporate settlement once a year) according to the ratio of the equity. Therefore, in the above example, member A receives 17.9% of net revenue, member B receives 31.8% of net revenue, and member C receives 20.2% of net revenue.

Meanwhile, the portal service provider 280 provides a service provided by a general portal site, including a mail service provider 282, a search service provider 284, and a cafe service provider 286. A feature of the present invention is in the manner of distributing the stake and profit of the portal site according to the activity of the member, and since other services are the same as those performed in the general portal site, a detailed description of the function of the portal service provider 280 Is omitted.

The communication unit 290 is responsible for communicating with member terminals 100, the financial company servers 300, and the advertiser servers 400 connected through a wired or wireless Internet network according to a predetermined communication protocol.

3 is a flowchart illustrating a portal site operating method according to a preferred embodiment of the present invention. Referring to FIG. 3, the portal site operating method of the present invention will be described. First, the portal site server 200 stores data for providing a service generally provided by the portal site in advance. Build (S300).

Thereafter, when the service of the portal site according to the present invention is started, the user terminals (member terminals 100) are connected through the wired / wireless internet network, and the connected user terminals (member terminals 100) are connected. The member registration page is transmitted by performing a member registration procedure, and information of registered members is registered in a database, and an initial value of an activity index point of a member is assigned and stored (S310).

In operation S310, the portal site server 200 notifies the member terminal 100 of a stake allocation method of the portal site, an activity index point for each activity, and a minimum period of time for determining the stake. Herein, the time for determining the stake is a minimum period for listing the stock of the portal site of the present invention on the stock exchange, and means for distributing the net profit of the portal site according to the ratio of the stake of the present invention until the period expires. When the stock of the portal site is listed on the stock exchange, the stock corresponding to the stake is issued. On the other hand, the initial value of the activity index point given in step S310 represents a point granted only by membership.

When the membership registration process is completed and each time a member visits the portal site of the present invention and performs a login, the portal site server 200 grants the member an activity index point corresponding to the login to the member's activity index point. To update the total sum of the activity index and the share of the member's share is displayed on the member terminal (100) (S320).

In operation S320, the portal site server 200 may assign an activity index point each time a member performs a login, but it is preferable to grant an activity index point only once per day, and the member terminal 100. ), The share ratio displayed in real time may be the share ratio updated in real time according to the sum of the activity index updated by the login. However, if the number of members is more than a certain number, the share ratio of members will not be changed rapidly. It is preferable to display the share of the stake stored in the stake settlement DB 230 on the member terminal 100 before login.

After logging in, the member can perform various activities such as searching for materials, uploading contents, and purchasing products, and the portal site server 200 examines the activity of the member, and the member's activity has a predefined activity index point. It continuously investigates whether the activity is granted (S330).

When the type of member activity is to acquire their own activity index points, such as uploading their own content, purchasing a product on a portal site, viewing an advertisement by clicking on it, and so on, the portal site server 200 Grants a predefined activity index point for the member's activity, and updates the member's total activity index point (S340).

If the type of member activity is the act of causing another member to earn points, such as recommending content uploaded by another member, a predefined activity index point is given to the other member, and the total number of other members The activity index point is updated (S345).

Meanwhile, the portal site server 200 updates the share ratio of all members at regular time intervals according to the sum of the activity index points of each member updated in steps S340 and S345 (S350). If the share ratio renewal period is set short, the share ratio of members is updated in near real time. However, if the number of members exceeds a certain number, the share ratio does not change suddenly, so it is preferable to renew the share ratio once a day.

The above-described steps S320 to S350 are continuously performed for all members, and when a profit settlement period arrives at a predetermined time period (S360), the portal site server 200 distributes the net profit according to the share ratio of all members. (S365).

The net profit distribution cycle may be three months or six months, but it is desirable to distribute it once a year in line with the corporate settlement period. In addition, the net profit distribution may transfer funds corresponding to the distribution ratio through the financial company server 300 to the account of the member, earn the corresponding distribution, and may purchase the goods from the portal site of the present invention, etc. There is no restriction on the distribution method.

On the other hand, in the case of operating the portal site as described above, if the previously announced shareholder confirmation period has elapsed and is scheduled to be listed on the stock exchange (S370), the share ratio of members stored in the equity settlement DB 230 is determined up to now. In order to list the stock of the portal site of the present invention on the stock exchange (S375).

The invention can also be embodied as computer readable code on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of computer-readable recording media include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage, and the like, which are also implemented in the form of a carrier wave (for example, transmission over the Internet). It also includes. The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

1 is a diagram illustrating a state in which a portal site operating apparatus according to an exemplary embodiment of the present invention is connected to servers of user terminals and related organizations through the Internet.

2 is a block diagram showing the detailed configuration of a portal site server of the present invention.

3 is a flowchart illustrating a portal site operating method according to a preferred embodiment of the present invention.

Claims (9)

(a) the portal site server receiving and registering member information from the member terminal and registering an initial value of the activity index of the member; (c) After the member has logged in, for the activities performed by the member on the portal site, a predefined activity index is assigned to each of the activities performed on the portal site, and the sum of the user's existing activity indexes. Updating the activity index of the member by adding to the; (d) calculating a stake in each member's portal site according to the ratio of each member's activity index to the sum of all members' activity indices; And and (d) distributing revenue generated in accordance with the operation of the portal site according to the share ratio of each member when the revenue settlement period arrives. The method of claim 1, wherein the step (a) and the step (c) (b) if the member performs a login, updating the activity index of the member according to the login site further comprises operating. The method of claim 2, wherein step (b) Portal site operation method characterized in that the display of the member's share in the member terminal. The method of claim 1, wherein in step (c), Activity index in advance for activities including at least one of the member registration period, the number of visits to the portal site, the number of content uploads, the amount of purchases of goods on the portal site, and the number of times other members recommend their content Portal site operation method characterized in that is defined. The method of claim 1, (e) if the period previously announced and the shares of the portal site are to be listed on the stock exchange, further comprising the step of determining the share of each member for listing. A member registration processing unit which receives member information from a member terminal connected through an internet network, registers in a member DB, and registers an initial value of an activity index of the member; After the member logs in, the member assigns a predefined activity index to each activity performed on the portal site, and adds to the total of the user's existing activity indexes. An activity index calculation unit for updating an activity index of a member; According to the ratio of each member's activity index to the sum of all members' activity indices, the stake in each member's portal site is settled, and when the revenue settlement period arrives, the revenue generated according to the operation of the portal site is calculated. A share settlement unit for allocating according to the share ratio; And A portal site operating apparatus, comprising: a database storing member information, activity index information, and stake information of each member. The method of claim 6, wherein the subscription processing unit The portal site operating apparatus, characterized in that the member terminal displays the details of the equity of the member each time the user performs a login. The method of claim 6, Preliminary activity index for activities including at least one of the member registration period, the number of visits to the portal site, the number of uploads of contents, the amount of purchases of goods on the portal site, and the number of times that other members recommend their contents. Portal site operation apparatus characterized in that the defined. The method of claim 6, wherein the equity settlement unit The apparatus for operating a portal site according to claim 1, wherein a predetermined share of each member is determined in order to be listed on the stock exchange when a period of time notified in advance has elapsed.

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