KR20010077488A - Internet-based marketing system and method - Google Patents

Abstract

PURPOSE: An Internet marketing system and a method thereof are provided to distribute profit to the corresponding SOHO business man and a main server operator in accordance with a fixed rate by manufacturing/managing a homepage according to the SOHO business man and applying a profit distribution program adapted to graduation margins to the profit being generated through the homepage. CONSTITUTION: A plurality of clients PCs(20) are connected to the Internet(20) and may be connected to a predetermined server for receiving information, and may use a web document including all text information and graphic information from a web server by installing/executing a web browser. The plurality of clients PCs(20) include a terminal capable of being connected to a wireless homepage for a wireless Internet. A main server(40) has a homepage for introducing/recommending a product advertisement and new profit related a business related item, lecturing, shopping and providing information, and manufactures and manages a homepage(40B) by a requesting of SOHO business men(30). In addition, the main server(40) provides a profit through the homepage(40B) of the SOHO business men(30) to the corresponding SOHO business men(30) by applying a profit distribution program for applying generated profits according to the corresponding SOHO business man and distributing the profit in accordance with a fixed rate.

Description

Internet marketing system and method

The present invention relates to an internet marketing system and a method thereof, and more specifically, to the SOHO operators who want to do business based on the Internet, to produce and maintain / manage individual homepages according to the characteristics of each operator, The present invention relates to an internet marketing system and method for distributing revenue generated through a business company homepage to a business operator according to a predetermined fixed ratio.

Recently, the number of Internet users in Korea has surpassed 10 million due to the increase in the spread of computers and the establishment of Internet infrastructure, and the number is expected to increase further. In addition to the increase of Internet users, various commercial businesses using the Internet such as electronic commerce selling useful items such as clothing, books, and records, and providing useful information for a fee are being carried out, and many companies and individuals open websites. The company provides its publicity, introduction / sales of its products, and various information to netizens in Korea and around the world, and purchases necessary information and necessary products using this Internet.

In addition, portal sites that provide search services, free e-mails, and free homepage spaces are also gaining popularity among Internet users, and these portal websites are also being used to overcome the limitations of advertising revenue through membership acquisition. It is a trend to introduce various profit businesses including the above-mentioned e-commerce.

The current form of e-commerce is to introduce and sell its products on its own website, or to produce shopping malls such as department stores to introduce products from various companies and to pay for them. It can be provided by a product supplier for a certain percentage of the contract, and by receiving products from various companies and displaying and selling them on its shopping mall site.

In the case of various kinds of profit businesses including the above-mentioned e-commerce, which are performed on the Internet, each operator must set up his or her own domain, register it, and produce / operate a homepage suitable for each business purpose. In addition, the most important thing for Internet e-commerce with no local or time constraints is to promote more homepages and products so that more netizens visit their websites.

However, creating such websites, maintaining them 24 hours a day, and promoting their websites and products requires expertise and a lot of money. Therefore, the SOHO business, which is vulnerable to the financial situation, has a problem in that the cost of doing business through the Internet is very expensive.

Accordingly, an object of the present invention for a number of SOHO operators who want a small business based on the Internet is to produce / manage a homepage for each SOHO provider on the main server side, and apply a differential margin to the revenue generated through this homepage. The present invention provides an internet marketing system and a method for distributing profits generated by applying a profit sharing program to a corresponding SOHO operator and a main server operator according to a predetermined ratio.

In addition, another object of the present invention is a common web according to the mirror (mirror) method so that a plurality of users connected to the homepage of a particular SOHO company on the main server side can check and access the homepage of another SOHO on the corresponding website To build a page, and to provide a sub-domain or independent domain for each SOHO company to provide an Internet marketing system to produce a homepage.

1 is a block diagram showing the overall configuration of the Internet marketing system according to the present invention.

FIG. 2 is a detailed configuration diagram illustrating a main server of the system of FIG. 1.

3 is a flow chart briefly showing the overall flow of the marketing method according to the present invention.

4 to 6 are flowcharts for explaining a routine of each step of FIG. 3.

* Explanation of symbols for main parts of the drawings

10: Internet 20: Client PC

30: SOHO Operators 40: Main Server

40A: main homepage 40B: SOHO homepage

41: data input means 42: homepage creation means

43: main control means 44: database

45: communication control means

The Internet marketing system of the present invention for achieving the above object is, the Internet capable of data communication between the unspecified number; A plurality of client PCs on which a web browser capable of connecting to any web site on the Internet is installed / executed; Introduces / recommends, lectures, and shopping for a plurality of SOHO businesses and product advertisements, and new revenue business-related items, which are commissioned to create / operate their own homepages externally, and are allocated a certain percentage of the profits obtained through the homepages produced / operated. And a homepage for providing information, and assigning a domain for the homepage to produce and operate the homepage of the SOHO businessmen for 24 hours, and to generate a differential margin for each SOHO business through the homepage of the SOHO operators. It includes a main server that applies to the revenue distribution program to apply and distributes according to a certain ratio to the SOHO operators.

In addition, the Internet marketing method according to the present invention comprises the steps of: (1) creating a homepage according to a request for creating / operating homepages of a plurality of SOHOs and selecting a differential margin grade and registering it on the mirrored webpage; (2) interfacing with a plurality of client PC users through the created / operated homepage; (3) It is characterized by consisting of the step of distributing the proceeds through the operation of the homepage by applying a profit sharing program to the corresponding SOHO business.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing the overall configuration of the Internet marketing system according to the present invention.

The Internet 10 is a connection path configured to enable data communication between computers by interconnecting computers and a network to which computers are connected.

The plurality of client PCs 20 may be connected to the Internet to access any server and receive desired information, and a web browser may be installed / executed to use a web document including various text and graphic information from a web server. Is a computer.

The client PC 20 also includes a terminal capable of accessing a wireless Internet homepage for wireless Internet.

The main server 40 has a homepage for product advertisement, introduction / recommendation of new profitable business-related items, lectures, shopping, and information provision, and the homepage 40B is produced and requested by the SOHO operators 30. It operates 24 hours a day and manages and distributes the profit through the SOHO homepage 40B according to a certain ratio by applying a profit sharing program to apply the differential margin for each SOHO company, and provides the SOHO 30 to the corresponding SOHO company 30. .

At this time, the profit sharing program returns to the SOHO company 30 when revenue generated by the homepage operation is generated according to the initial investment fee paid when the SOHO operators 30 request the home server 40 to produce and register the homepage. It is a program that uses a differential margin rating so that the rate of profits is different.

That is, the main server side 40 has a differential margin rating of type A (600,000 won, yield 50%), B type (500,000 won, 40% yield), C type (400,000 won, 30% yield), D Classified by type (opening facilities 300,000 won, profit rate 20%), so that each SOHO worker can select the desired grade when making a homepage request, and the profit is differentially distributed to each SOHO operator according to the selected grade.

For example, a Soho operator who selects a class A costs 600,000 won for the first time, and receives 60% of the proceeds from the sale of products sold to consumers (the above clients) who connected to their homepage after the business started. do.

Of course, these classes of classifications, openings and rates of return can be adjusted.

In addition, the homepage 40A constructed on the main server 40 includes a list of homepages 40B of all registered operators in addition to the above-mentioned product advertisements, new revenue-related items, introduction / recommendation, lectures, shopping, and information provision. Thus, the client PCs 20 can be directly connected to the homepage 40B of the desired operator, and these contents are composed of one webpage, and each of the SOHOs is included by mirroring the homepage of each SOHO operator. The client PC 20 connected to the homepage 40B of the operator is freely connected to the homepage of the main homepage 40A and other SOHO operators.

That is, all of the homepages 40A and 40B on the server 40 side include a list of all SOHO homepages and one webpage configured to use all the services described above as the first main page. The user can easily move to another homepage regardless of any of the homepages 40A and 40B.

At this time, each SOHO operators receive memberships from the client PCs online through the homepage 40B to recruit members, and the information and the number of members of each member are managed on the main server 40 side, and each member of the service provider is the member. When one of the homepages 40A and 40B is accessed and a product is purchased or another paid service is provided, the SOHO company receives the profits according to the above-mentioned differential margins among the profits generated therefrom. Moreover, membership can be done offline, not online, and profit sharing through offline membership is also carried out as in the case of online.

In addition, the information providing service provided by the main server 40 is formed in a theme format including all information related to the desired word.

For example, when selecting the theme information 'ski', existing word-oriented information services such as basic knowledge about skiing, skiing location, lodging in the neighboring area, how to use discounts and related tourist attractions, and good driving courses along the way Providing all the necessary information related to the selected theme, rather than a theme, and recommending ski-related items and books, the 'One-Click Service' is configured to lead to a purchase. It can receive theme information that exquisitely connects content and commerce.

2 is a configuration diagram showing a detailed configuration of the main server 40 of FIG. 1 described above.

The data input unit 41 inputs data required by the server operator to create a website operation program, a profit sharing program for applying a differential margin for each SOHO, and SOHO's homepage.

The homepage creating means 42 creates a homepage for each SOHO company according to the data received from the data input means 41. At this time, each SOHO company can order the homepage of its desired type, and if each SOHO company wants a separate e-commerce or provides the information, it includes the desired product introduction and information introduction on its homepage. If not, the main server side 40 can be arbitrarily produced by reflecting the intention of the operator.

In other words, each operator can increase profits by operating their own e-commerce, including the above-mentioned product advertising, new revenue-related items introduced / recommended, courses, shopping and information provided by the main server side, Alternatively, only the profits based on the differential margin may be distributed by operating only the product advertisement, a new profit business related item provided by the main server, introduction / recommendation, lecture, shopping, and information provision.

The main control means 43 is a homepage operation program (web server program) for operating the main homepage 40A received from the data input means 41 and the homepage 40B of each SOHO company, and for each registered SOHO company. A profit sharing program for applying a differential margin is executed, and a homepage 40B created by the homepage creating means 42 in each domain is assigned to a subdomain or an independent domain of the server-side 40 domain for each SOHO. To be operated, and to each SOHO operator by controlling / utilizing personal (business) information of each SOHO company 30 and data related to profit distribution according to the differential margin (selective rate of return, sales revenue of each member, etc.). Distribute the applied revenue.

The database 44 includes personal (business) information of each of the SOHO businesses 30, data (information) for operating a homepage, member information, and data related to profit distribution according to the differential margin (selective rate of return, sales revenue of each member). Etc.) are classified and stored by each SOHO.

The communication control means 45 receives each SOHO homepage connection signal and a purchase request by the users of the client PC 20 input through the Internet 10, and outputs it to the main control means 43. 43, output home page data to the client PCs of the users.

At this time, the communication control means 45 may wirelessly transmit the homepage data to the user's terminal for the wireless Internet.

The operation of the system of FIGS. 1 and 2 constituting such a configuration will be described in more detail with reference to FIGS. 3 to 6.

3 is a flow chart briefly showing the overall flow of the marketing method according to the present invention, Figures 4 to 6 is a flow chart showing in detail the flow of each step of FIG.

The marketing method according to the present invention can be largely classified into three stages, and each stage is a homepage production / operation request and a differential by a plurality of SOHOs who want a profitable business based on the Internet 10 as shown in FIG. Homepage production and webpage registration routine (step 100), a specific routine of the SOHO homepage (200 steps), and a distribution routine (300 steps) of profits from homepage operation.

Hereinafter, the three steps will be described in more detail.

First, in step 100, the operator of the main server 40 receives the profits provided by the main server 40, such as the above-mentioned e-commerce and information provided online through the main homepage 40A or offline by telephone or other methods. Receive a request and request for the homepage production and operation from SOHO operators who want a business (step 110).

Upon receipt of the request and request from SOHO, a differential margin grade using the profit sharing program is provided (step 120), so that SOHO can select a grade suitable for its condition (financial situation, marketability, etc.) (130). step).

At this time, the above-described opening and profit ratio by grade is not fixed, and can be arbitrarily adjusted according to the condition of the business on the main server 40 side.

When the grade is selected, the selected grade is stored and data for setting a domain for operating the homepage of the SOHO is provided (step 140).

The SOHO establishes a domain with its desired name (step 150).

In this case, the domain may be set as a lower domain of the server 40 side domain or an independent domain according to the selection of the SOHO.

For example, when the server 40 domain is 'imic.co.kr', the SOHO who wants a toy business sets up and uses a server-side subdomain of 'toy.imic.co.kr'. You can set and use a separate, independent domain 'toy.co.kr'. Of course, you should use a domain that is not already preempted by another provider (if it is a subdomain) or another company (if it is an independent domain).

When the domain is set, the set domain-related data is stored, and data necessary for producing a homepage is provided from the SOHO provider (step 160).

If the SOHO wants its own electronic commerce together with the above-mentioned profit business provided by the server 40 side, the server 40 provides the server 40 operator with data related to the product, description of the product, and composition of the homepage.

It includes a web page mirrored to allow interconnection to the homepages of all other SOHO providers, and based on the data provided above, the SOHO homepage is created and set up / registered with a domain already established (step 170). Allow client PCs to connect on (10).

At this time, when the SOHO wants to make only a profit business provided by the server 40, the server 40 may arbitrarily produce a homepage in consideration of the intention of the SOHO.

Next, a step in which a plurality of unspecified clients of the client PC 20 are connected to the homepages 40B that are manufactured and operated on the Internet 10 to use various services provided by the server 40 described above. In step 200, users of the client PC 20 access the SOHO homepage 40B (step 210) to check various services such as goods and information provided by the homepage (step 220), and then use the service. In step 230, a login screen is displayed on the client PC asking whether the user is a member registered in the server 40 database 44 (step 240).

In the case of a member, the above-described service is used using the member ID and password (step 270).

At this time, a user who has registered as a member on any of the homepages 40B of the SOHO company can access the SOHO homepage 40B by using the same member ID and password to use the service.

If you are not a member, a message asking whether you want to register is displayed on the client PC and asks for membership (step 250).

If the user wants to register, the user records the user's personal information and goes through the registration process of registering in the server 40 side database 44 (step 260). Then, the above-described service is used (step 270).

Finally, when the user (member) uses the above-described service and a profit is generated therefrom, in step 300 where the main server 40 distributes the profit according to the operation of each homepage 40B, the main server 40 Receives the revenue according to the services used by the users (members) through each homepage (40B) for a predetermined period by the corresponding SOHO business (step 310), and each SOHO business is differentiated according to the grade selected in step 13 above The margin is calculated by applying a rate of return (step 320).

Then, the calculated proceeds are distributed to each SOHO 30 (step 330).

The SOHO operator 30 can receive the profits generated by the user's use of the service through his homepage, as well as the profits of the member who subscribes to his homepage when using the service on the homepage of another SOHO company. If you attract other SOHOs, you will also be able to receive profits from the SOHO's sales.

Herein, while the present invention has been described with reference to the preferred embodiments, those skilled in the art will variously modify the present invention without departing from the spirit and scope of the invention as set forth in the claims below. And can be changed.

As described above, in the Internet marketing system and method of the present invention, SOHO operators and main server operators jointly pursue profits using a predetermined profit sharing program, and SOHO operators who are vulnerable in finance and lacking marketing skills are provided through the main server. There is an effect that you can run a profit business by operating your own homepage on the Internet at low cost.

In addition, homepage creation and operation is carried out on the main server side, and attracting members to the Internet users and homepage provision data are performed on the relevant SOHO operators to distribute profits, thereby complementing the weak points of the main server side and SOHO operators. There is an advantage.

In addition, the homepage of SOHO operators is connected to the homepage of the main server side, and this function is also mirrored on the homepages of all SOHO operators, and at the same time, it is possible to effectively promote products and services to Internet users through the homepages of all SOHO operators, It is easy to exchange information between SOHO operators and general members, and consumption (use of services) between SOHO operators leads to the creation of profits, thus forming a strong community among them, thus enabling fixed customization.

Claims (10)

In the internet marketing system, An internet capable of data communication between an unspecified number; A plurality of client PCs on which a web browser capable of connecting to any web site on the Internet is installed / executed; A plurality of SOHOs who are commissioned to produce / operate their own homepages externally and receive a certain percentage of the profits obtained through the homepages produced / operated; And It has a homepage for product advertisement, introduction / recommendation of new profitable business-related items, lectures, shopping and information provision, and a domain for the homepage is produced to produce and operate / manage the homepage of the SOHO businessmen for 24 hours, An internet marketing system comprising a main server for distributing profits through the homepages of the SOHO operators to the SOHO providers by applying a profit sharing program for applying the differential margin for each SOHO provider according to a predetermined ratio. The method of claim 1, wherein the theme information service provided by the main server recommends related items, related books, related records, and the like, while receiving all the necessary information related to the selected theme information, so as to lead to a purchase. Internet marketing system, characterized in that by providing a one-click service, the user is provided with the necessary information while providing the theme information connecting the content stimulated by the purchase desire and commerce. The method of claim 1, wherein the main server A data input means for inputting data necessary for creating a website for a website operation program operated by a server operator on a main server, a profit sharing program for applying a differential margin for each SOHO company, and SOHO company's homepage; A homepage creation means including a webpage mirrored to allow interconnection to the homepages of all other SOHO operators, and for creating SOHO homepages using data provided by each SOHO provider; The website operation program for operating the main homepage and the homepage of each SOHO business operator inputted from the data input means, and the profit sharing program for applying the differential margin for each registered SOHO service provider, are executed. By assigning a sub-domain or an independent domain, the homepages created by the homepage creation means can be operated in each domain, and each SOHO is controlled / utilized by the information of each SOHO business and data related to the profit distribution according to the differential margin. Main control means for distributing the differentially applied revenue to the business operator; A database for classifying and storing the information of each SOHO company, data (information) for operating a homepage, member information, and data related to profit distribution according to the differential margin, for each SOHO company; And Receives each SOHO homepage connection signal and purchase request by the client PC users input through the Internet and outputs them to the main control means, and outputs home page data to the client PCs of the users under the control of the main control means. Internet marketing system comprising a communication control means. According to claim 1 or 3, wherein the profit sharing program, It is a program that applies a differential margin rating so that the ratio of the return to the SOHO business owners is different when the revenues generated by the homepage operation differ depending on the initial opening fee paid when the SOHO operators request the homepage production / operation to the main server. Internet marketing system. The method of claim 1 or 3, wherein the main server By mirroring the one webpage to the homepages of all the SOHOs so that the client PC users who access any one of the homepages of the SOHOs registered on one webpage can access the homepages of the other SOHOs. Internet marketing system characterized by operating. 4. The internet marketing system according to claim 3, wherein the communication control means can wirelessly transmit data of the homepage for the wireless internet. In the Internet marketing method, (1) creating a homepage according to a plurality of SOHO requests for creating / operating homepages and selecting a differential margin level and registering the homepage with the mirrored webpage; (2) interfacing with a plurality of client PC users through the created / operated homepage; (3) Internet marketing method comprising the step of distributing the proceeds through the operation of the homepage by applying a profit sharing program to the corresponding SOHO operators. The method of claim 7, wherein step (1) is (1-1) requesting and requesting a homepage production and operation from a plurality of SOHO operators; (1-2) upon receiving the request, providing the SOHO business with a differential margin rating using the revenue sharing program to select the initial facility and the revenue share ratio; (1-3) the SOHO operator selects any of the above grades. (1-4) if the selection is made, storing the selected grade and providing data for setting a domain for operating the homepage of the SOHO; (1-5) setting the domain with the name desired by the SOHO; (1-6) when the domain is set, storing the set domain-related data and receiving data necessary for homepage production from a SOHO company; And (1-7) including a mirrored web page for access to the homepages of all other SOHO companies, and making / providing the SOHO homepages based on the data provided above and setting up / registering them to the domain already established Internet marketing method characterized in that consisting of. The method of claim 7, wherein step (2) is (2-1) step of accessing the homepage of the SOHO operator by the client PC users; (2-2) checking, by the client PC users, various services such as goods and information provided by the homepage; (2-3) the client PC users wishing to use the service; (2-4) presenting a login screen on the client PC inquiring whether the client PC user is a member registered in a server-side database; (2-5) In step (2-4), if the client PC user is a member, using the service described above using a member ID and password (2-6) in the step (2-4), if the client PC user is a non-member, displaying a message about membership registration to the client PC and asking for membership intention; (2-7) a membership registration step of recording the user's personal information and registering it in the server-side database when the non-member wants to register; And (2-8) After registering, Internet marketing method comprising the step of using the service. 8. The method of claim 7, wherein step (3) comprises (3-1) the main server accumulating the revenue according to the service used by the members through each SOHO provider's homepage for a predetermined period of time by classifying the SOHO; (3-2) calculating by applying the rate of return differentially by each SOHO according to the selected differential margin rating; And (3-3) The Internet marketing method comprising the step of distributing the calculated revenue to each SOHO.