KR20000030185A - A method of management for internet site - Google Patents

Abstract

PURPOSE: To provide method for application internet site is a first through a fourth. The first is advertisement effect become the greatest. The second is coming gainings on web site is divided by a form if a shares definition on application group. The thied is a shares definition of coming advertisement gainings is to divide by application group on web site. The fourth is shares change system of gainings is to use by advertisement using. CONSTITUTION: Coming gainings by a member of small group connect web site server and use advertisement is to divide many small group. An iindividual home page is to after small group that has many a member. A member is to come gainings by use advertisement of on individual home page. The gainings is calculated on web site sever and divided small group.

Description

A method of management for internet site}

The present invention relates to a method of operating an Internet site, and more particularly, to distribute profits generated when a plurality of members use advertisements provided on a website to a plurality of small groups to which a plurality of members are subscribed. It is about how to operate the site.

Cyber marketing is a marketing channel that provides incentives to attract customers in order to sell a company's products or services to consumers, and utilizes the information on the attracted consumers. Using network-based services such as online services. This approach is expected to provide companies with many opportunities to generate profits by enabling one-to-one information exchange and new commodity trading channels that leverage the advantages of interactive media over traditional methods. It is becoming.

Many companies are currently active on the web, and their domains are currently estimated to reach hundreds of thousands. It is important to create such a large number of websites, but more importantly, to effectively manage these sites through cyber marketing. Many of the websites have a structure for marketing their products or providing free content to website visitors while earning profits from banner advertisements.

In order to earn money through banner advertisements such as the website, a banner advertisement must be exposed to many visitors, and various methods for increasing the number of impressions and clicks are mobilized. Recently, the Internet-based advertising method is becoming a new advertising medium by opening a related website on the administrator's server and joining Internet users as members. Advertisers who pay cash or earn cyber money and list advertisements on the website generally see the effect of advertising by paying the advertisement fee to the Ube site operators.

In such a case, the Internet advertising method requires that a user always visit a related site and click on a banner advertisement, and the banner advertisement is linked to an advertiser site or to a screen showing more details. Therefore, when the user leaves the site, the advertisement cannot be viewed, and thus the effect of the advertisement as a one-time advertisement is lowered.

Recently, as a method for solving the problems of the above technology, the administrator server that serves an advertisement-only browser and the administrator server are connected to the Internet to watch a video advertisement or download a still image advertisement from a site serving an advertisement-only browser. When used as a desktop of the computer, there is provided an internet advertising method using a web advertising browser that pays a predetermined amount of money.

The Internet advertising method using the web-only browser enhances the advertising effect by using various specific advertising methods and an advertising method of paying a predetermined amount of money, and this method also maintains fixed visitors and continuously attracts visitors. It can be defined as a marketing technique to obtain. However, the amount paid to the user of the advertisement in the above manner is a small amount in preparation for the use of the advertisement, and visitors generally rarely receive the actual payment because they generally adopt a method in which a specific amount is paid. Even if a certain amount is provided to fill a small amount has a problem that can lead to a decrease in the advertising effect over time.

An object of the present invention is to provide a method for operating an Internet site that can maximize the effect of advertising on the Internet.

Another object of the present invention is to provide a method for operating an Internet site for distributing profits generated through a website to a subsidiary in the form of a certain share.

Still another object of the present invention is to provide a method of operating an internet site for allocating a certain amount of advertising revenue generated by an organization subscribed to a website.

Still another object of the present invention is to provide a method for operating an internet site using a system for changing a share of profits based on advertising use.

The present invention for achieving these objects is characterized by distributing the revenue generated by the plurality of small group members to the plurality of small groups in the form of equity on a website comprising the plurality of small groups.

Another aspect of the present invention relates to a method for operating a site of a system comprising a website server for starting an Internet advertisement and a computer of a plurality of sub_group members accessible to the website server; The first process of each small group member accessing the website to generate revenue through the use of advertisements provided through the website, and the revenue generated through the first process on the website in the form of equity. This involves a second process of distributing to a large number of small groups.

Still another aspect of the present invention provides a first process of providing an individual homepage to a plurality of small groups having a plurality of members in a website server, and a second process in which a plurality of members of the small group generate profits through advertisements displayed on the individual homepages. And a third process of calculating the revenue generated through the second process at the website server and distributing it to the small group.

1 is a system configuration according to one embodiment of the Internet site operation according to the present invention,

2 is a flowchart illustrating a site operation method according to the configuration of FIG. 1;

3 is a system configuration diagram according to another embodiment of the operation of the Internet site according to the present invention;

4 is a flowchart illustrating a site operation method according to the configuration of FIG. 3.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings. 1 is a block diagram of an Internet site system according to an embodiment of the present invention. Computer systems of a plurality of subscribers (A1, A2, B1 ... MK) connected to the website server 100 via the Internet network, the database 200 connected to the website server 100 and the website server 100 ) Is a computer system of companies (N1, N2, N3 ... NK) that provide advertisements. Here, the plurality of subscribers A1, A2, B1 ... MK are members of the small groups A, B ... M and members of the service provided by the website server.

FIG. 2 is a flowchart illustrating a site operation method according to the configuration of FIG. 1, and the Internet site operation method according to the present invention will be described using this. A plurality of small group members (A1, A2, B1 ... MK) access the website server 100 (step S11) and use the advertisement provided by the website server 100. (Step S12) The generated advertising revenue is calculated by the website server. (Step S13) The calculated revenue is accumulated in the database 200 for each small group connected to the website server 100. (Step S14)

Each small group member (A1, A2, B1… MK) calculates the total revenue generated from advertising on the website. (S15 course)

After a predetermined period has elapsed, the profit share of each group is calculated while the total profit is calculated. In this case, each small group's revenue share represents a percentage of total revenue, and the page usage metrics that can affect the calculation include the time to view the page listing the ad, the number of clicks, and the purchase activity on the site linked to the ad. And scores. This is divided into a Plus element and a minus element, which are elements that can be used to bring profits to the website by using the advertisements described on the website, and the negative element is an act that disadvantages the website. (S16 process) The profit share calculated through the calculated second step is provided to each small group. At this time, the form of payment may be cash or other means of payment (S17 process).

3 is a block diagram of an Internet site system according to another embodiment of the present invention. Unlike the embodiment of FIG. 1, a plurality of small group members A1, A2, B1... MK are connected to the home page of each small group through the Internet. In addition, each homepage is provided and connected to the web site server 100.

4 is a flowchart illustrating a site operation method according to the configuration of FIG. 3. There are many similarities to the flowchart of FIG. However, there are differences in how the members of each subgroup (A1, A2, B1… MK) generate revenue. That is, when the advertisement provided through the homepage of each small group is used, the website server 100 recognizes this and calculates the advertising revenue generated by each small group.

Based on the above description, the following scenario will be helpful in understanding the present invention.

Assume that the website is a website that provides and manages the alumni homepage, and the revenue of the website is 100 million won, and the profit share allocated to each small group by the website is 20% of the total revenue. It is also assumed that the quarter for calculating the profit share of each group is one month.

As shown in [Table 1] below, the maximum number of subscription organizations may be M, and the page usage measurement factor may be N elements. In addition, the measured value is in units of one month, but this can be changed.

The example in Table 1 calculates the revenue share for five organizations. The measured values of affiliated organizations are calculated in the form of (number of members in the organization × weight) + (measurement of page usage × weight). In this case, the weight represents a weight for the number of members, which may be specified or changed in the member agreement. The average value is calculated after finding the measured values every month for each group. After calculating the sum of the measured values 855 as shown in this example, it shows that 20% of the website's total revenue, $ 20,000,000, is allocated to each profit share. For example, in the department of computer science, the average value of the measured values is 210, so the profit share of the total of 855 is 24.56%, representing 210 ÷ 855 as a percentage. The allocation would therefore be $ 4,912,000, which is 24.56% of $ 20,000,000.

As described above, the present invention can be used for a specific purpose for each group by using a group-specific reduction method rather than a member individual who can receive a small amount of the revenue of the website, the activation and advertising effect of each group Has the effect of bringing maximization.

Claims (7)

A method for operating an Internet site, comprising distributing profits generated by the plurality of small group members to a plurality of small groups in the form of equity in a website including a plurality of small groups. A site operation method of a system consisting of a website server for starting an Internet advertisement and a computer of a plurality of sub_group members accessible to the website server; A first process in which each small group member accesses the website and generates revenue by using advertisements provided through the website; And a second process of distributing the revenue generated through the first process in the website to the plurality of small groups in the form of equity. The method of claim 2; The first process is A first step in which a number of small group members access the website; A second step in which the small group members accessing the website use the advertisement provided by the website; A third step of calculating profits generated through the second step on the website; And a fourth step of accumulating the numerical value calculated by the third step in a database for each small group configured in the website. The method of claim 3; The second step is a method of operating an Internet site, characterized in that the time of viewing the advertisement, the number of clicks of the corresponding advertisement and the purchase activity on the site linked to the advertisement. The method of claim 2; The second process is A first step of calculating total revenue generated through the first process; A second step of calculating a profit share of each group from the value calculated through the first step; And a third step of providing each small group with a profit share calculated through the second step. A first process of providing an individual homepage to a plurality of small groups having a plurality of members on the website server, A second process in which a plurality of members of the small group make a profit through advertisements displayed on individual homepages; And a third step of calculating the revenue generated through the second process at the website server and distributing the profit to the small group according to the profit share. The method of claim 6; The second process is The first step in which a large number of small group members access individual websites, A second step in which the small group members generate revenue using advertisements provided through respective homepages; A third step of calculating profits generated through the second step on a website; And a fourth step of accumulating the numerical values calculated by the third step in a database for each small group configured in the website.