KR101387417B1 - Shoppingmall system and management method of the same - Google Patents

Abstract

The present invention discloses a merchandise sales system and merchandise sales method. The merchandise sales system and method for operating a merchandise sales system of the present invention, in operating an online open market shopping mall, pre-operates a part of a share of the sales fee to be paid by the shopping mall from a shopping mall entry company before a product sale. By securing the funds, it is easier for individuals and small and medium-sized businesses to start and operate open market-type shopping malls, thereby widening the range of open market shopping malls that product sellers can enter. It is effective to lower the sales commission.

Description

Shoppingmall system and management method of the same}

The present invention relates to a merchandise sales system and a method of operating the same, and more particularly, to an operating method of an online shopping mall system and an online shopping mall system.

With the development of information and communication technology, the population of purchasing products online is exploding, and accordingly, the size of the online shopping mall market is rapidly expanding.

However, in the case of the current online shopping mall market, large online shopping malls are developing while taking the form of an open market, and small and medium online shopping malls are suffering from management difficulties, and polarization of online shopping malls is intensifying.

In particular, some large open market shopping malls dominate the online market, so those who want to sell products online do not directly operate the online shopping mall, but sell the products online by entering a large open market shopping mall.

As such, as the sellers of goods are concentrated in a few large open market malls, there is a problem that a small number of large open market malls require more and more sales fees, but the number of large open market malls is limited. Therefore, even if the seller pays an excessive sales fee, they have no choice but to enter the shopping mall.

If there are many open market shopping malls, it is expected to lower the sales fee by inducing competition among open market shopping malls, but in the case of open market shopping malls, the system is expensive to construct and operate. There are many difficulties in running an open market shopping mall.

There are a number of prior patents and prior patent applications, such as Korean Patent No. 10-1081624, regarding how to operate an open market shopping mall. However, most of these prior arts have a method of efficiently registering a product in an open market shopping mall. It only discloses information on efficiently managing the sales history of the shops, and there is no technology on how to start and operate more open market shopping malls.

The problem to be solved by the present invention is to provide a merchandise sales system and a merchandise sales system operating method that allows an SME or an individual to more easily start and operate an online shopping mall in the form of an open market.

Product sales system according to a preferred embodiment of the present invention for solving the above problems, the product is registered in the shopping mall server, the product is sold through the shopping mall server, the product excluding the sales fee of a predefined ratio A seller terminal receiving payment from the shopping mall server; The shopping mall server participates in an auction for a share (sale fee share) of the sale fee to be paid, pays a successful bid price, acquires the sale fee share, and pays a part of the sale fee according to the sale fee share. Receiving bidder terminal; And auctioning the selling fee stake, selecting a successful bidder, and providing information on the product registered by the seller terminal to a plurality of consumer terminals connected to the seller to sell the product. And a shopping mall server for calculating the selling fee with respect to the successful bidder terminal of the successful bidder for the selling fee share.

The shopping mall server may auction the stake for the selling fee, and when the selling fee share contract is terminated, return the winning price to the successful bidder and recover the selling fee share.

In addition, the successful bidder terminal of the successful bidder who has received the sale commission share may apply for re-auction to the shopping mall server, and the shopping mall server re-auctions the sale fee share when the re-auction application is received from the successful bidder terminal. The bid price can be paid to the successful bidder terminal.

In addition, the shopping mall server performs an auction on the share of the sales fee for a predefined period, and when the period expires, pays the successful bid price to the successful bidder and recovers the share of the sales commission. It can be performed for the remaining period of the period.

In addition, when the remaining period expires, the shopping mall server may pay a successful bid price paid by the successful bidder terminal to the successful bidder and recover the sales commission share.

In addition, the shopping mall server may transmit the product sales history information to the successful bidder terminal in a predefined number of sale units or period units.

On the other hand, the product sales system operating method according to a preferred embodiment of the present invention for solving the above problems, (a) the shopping mall server receives the product information from the seller terminal and registers, the share of the sales fee of the registered product Performing an auction registration for (sales commission share); (b) the shopping mall server receiving and registering a bid for the selling fee share from a plurality of bidder terminals and selecting a successful bidder from the bidders; And (c) the shopping mall server selling the product to the consumer terminals that access the product, and paying the selling fee with the successful bidder's terminal of the successful bidder in the selling fee share according to the share ratio.

In addition, in the step (a), the shopping mall server auctions on the share of the sales fee for a predefined period, and the method of operating the merchandise sales system (d) when the period expires, the shopping mall The server may further include the step of returning the winning bid price to the successful bidder and recovering the sale fee share.

In addition, the merchandise sales system operation method described above, the method comprising the steps of: (e) receiving a request for re-auction from the successful bidder terminal of the successful bidder who has won the sale commission share; And (f) the shopping mall server re-auctioning the sale fee share to pay a successful bid price to the successful bidder terminal.

In addition, in the step (a), the shopping mall server auctions a share of the sales fee for a predefined period, and when the period expires, pays the successful bid price to the successful bidder and shares the sales fee In step (f), the reauction may be performed for the remaining period of the period.

In addition, the method of operating the merchandise sales system described above, (g) if the remaining period has expired, the shopping mall server further comprises the step of paying the successful bid price paid by the successful bidder terminal to the successful bidder of the re-auction and recovering the sales commission share can do.

In addition, in the step (c), the shopping mall server may transmit the product sales history information to the successful bidder terminal in a predefined number of sales units.

On the other hand, a shopping mall server according to a preferred embodiment of the present invention for solving the above problems, a product DB for storing product information; An auction DB for storing auction information; A product management unit which receives product information from a seller terminal, registers the product in the product DB, sells a product, and pays a sale price excluding a sales fee to the seller terminal; And an auction manager for auctioning a sale fee share of a registered product, registering auction information in the auction DB, and selecting a successful bidder from a plurality of bidders who participated in the auction. A part of the selling fee is paid to the successful bidder terminal according to the stake.

In addition, the auction manager, after receiving a successful bid price from the successful bidder terminal, may return the successful bid price and recover the sales fee stake when the sales fee share contract is terminated.

In addition, when the auction manager receives an application for re-auction from the successful bidder's terminal of the successful bidder who has received the sale commission share, the auction manager may re-auction the sale commission share to pay the successful bid price to the successful bidder terminal.

In addition, the auction management unit performs an auction on the share of the sale fee for a predefined period, and when the period expires, pays the successful bid price to the successful bidder and recovers the share of the sale fee, and the re-auction May be performed for the remaining period of the period.

In addition, the auction manager may pay the successful bid price paid by the successful bidder terminal to the successful bidder and recover the sales fee share when the remaining period expires.

The merchandise sales system and method for operating a merchandise sales system of the present invention, in operating an online open market shopping mall, pre-operates a part of a share of the sales fee to be paid by the shopping mall from a shopping mall entry company before a product sale. By securing the funds, it is easier for individuals and small and medium-sized businesses to start and operate open market-type shopping malls, thereby widening the range of open market shopping malls that product sellers can enter. It is effective to lower the sales commission.

1 is a diagram showing the overall configuration of a merchandise sales system according to a preferred embodiment of the present invention.
2 is a diagram showing the configuration of a shopping mall server according to a preferred embodiment of the present invention.
3 is a flowchart illustrating a method of operating a product sales system according to a preferred embodiment of the present invention.
4 is a view for explaining a process of performing a re-auction on the sales commission share in accordance with a preferred embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a diagram showing the overall configuration of a merchandise sales system according to a preferred embodiment of the present invention. Referring to FIG. 1, a product selling system according to a preferred embodiment of the present invention includes a shopping mall server 200, a plurality of seller terminals 100, a plurality of bidder terminals, and a plurality of consumer terminals 300.

The plurality of consumer terminals 300 are connected to the shopping mall server 200 through a wired / wireless communication network to purchase a product, and any electronic device capable of connecting to the shopping mall server 200 through a wired / wireless communication network is not limited thereto. It may be implemented as a smart phone, a personal computer, and the like.

The plurality of seller terminals 100 are connected to the shopping mall server 200 through a wired or wireless communication network, and transmits the product information (product description, product image, product price, etc.) of the seller to the shopping mall server 200 to register the product. Sells the product through the shopping mall server 200. The plurality of seller terminals 100 receive an amount from the shopping mall server 200 excluding the sales fee, which has been previously contracted, from the product sales price. If the plurality of seller terminal 100 is an electronic device that can be connected to the shopping mall server 200 through a wired or wireless communication network, there is no limitation in the implementation manner, it may be implemented as a smart phone, a personal computer.

The successful bidder terminal 400 bids the successful bidder by bidding on an auction performed by the shopping mall server 200 for the right to receive a part of the sales fee for selling the product (hereinafter, referred to as a "sale fee share"). As the communication device, when the successful bidder terminal 400 is notified of the auction successful bid by the shopping mall server 200, the successful bid price is paid to the shopping mall server 200, and while the contract is maintained, a part of the selling price is paid according to the sale fee share. . In addition, the successful bidder terminal 400 recovers the successful bid price when the contract relationship is terminated. The successful bidder terminal 400 is not limited to one communication device, but refers to all communication devices used by a successful bidder, and may be implemented as a smartphone, a personal computer, or the like used by a successful bidder.

When the product registration request is received from the seller terminal 100, the shopping mall server 200 determines the suitability of the sale, registers the product, and selects a successful bidder by auctioning the sale fee share of the product. After the successful bidder is selected, the seller terminal 100 provides the information on the registered product to the plurality of consumer terminals 300 connected to the seller to perform the product sale, and the seller pays the sale price excluding the sales fee among the product sale price. Payment to the terminal 100. In addition, the shopping mall server 200 pays the selling fee for selling the product with the successful bidder terminal 400 for the selling fee share according to the selling fee share ratio. At this time, the sales fee may be settled in real time, or may be made for each unit of sales.

2 is a diagram illustrating a configuration of a shopping mall server 200 according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the shopping mall server 200 according to an exemplary embodiment of the present invention includes a product manager 210, an auction manager 220, a product DB 230, and an auction DB 240.

The merchandise management unit 210 includes a merchandise registration unit 212, a merchandise sales unit 214, and a fee settlement unit 216.

The product registration unit 212 receives product information from the seller terminal 100, examines the suitability of the product for sale, and registers the product in the product DB 230 when the product is available for online sale.

The merchandise sales unit 214 performs merchandise sales by providing merchandise information to the plurality of consumer terminals 300 connected to the shopping mall server 200 after the auction for the sales commission share is completed.

Since the functions of the product registration unit 212 and the product sales unit 214 are similar to those of the general online shopping mall, detailed description thereof will be omitted.

When the consumer terminal 300 purchases the product, the fee settlement unit 216 pays the product seller excluding the sales fee contracted between the shopping mall server 200 and the seller terminal 100 in the product sale price. In addition, the fee settlement unit 216 calculates a product sale fee according to the percentage of the share of the product sale fee, and pays a part of the sale fee to the successful bidder in accordance with the share of the product sale fee. The sales fee may be settled in real time or may be set in units of a predefined number of sales (eg, settled every 100 sales).

Meanwhile, the auction manager 220 includes an auction information manager 222, a successful bidder selector 224, and a price manager 226. The auction information manager 222 stores and manages auction information provided to bidders in the auction DB 240 in performing an auction of a sale fee share for a newly registered product, and provides the bidder terminals. The auction information includes information about the merchandise on which the auction is to be performed, the percentage of sales commission shares (eg 20% of the total sales commission) to be attached to the auction, the terms of the equity contract (eg distribution of sales commissions for one year at the time of auction), auction period (2012 April 13 9:00 AM to April 13, 2012 6 PM), successful bid method (highest bid price successful bid method, lottery among bidders bidding for the successful bid amount suggested by the mall server 200 in advance) It includes information such as. However, in the case where re-auctioning is executed by the bidder's application for the sale commission share, the auction is executed only for the remaining contract period of the original bidder.

The successful bidder selecting unit 224 receives a bid request from a plurality of bidder terminals connected to the shopping mall server 200, stores the bid request in the auction DB 240, and selects a successful bidder according to a previously announced successful bid method as soon as the auction period ends. The successful bidder is notified to the successful bidder terminal 400. At this time, the bidders to participate in the auction must pay the auction participation fee in advance.

The price management unit 226 receives the successful bid price from the successful bidder, returns the successful bid price to the successful bidder when the equity contract is terminated due to the termination of the equity contract period or the occurrence of a contract termination reason set in advance, and recovers the sales fee stake. However, when the re-auction on the successful selling fee share is executed, the price management unit 226 pays the successful bid price paid by the original successful bidder to the successful bidder and recovers the selling fee share.

In a preferred embodiment of the present invention, the successful bidder who has received the sales commission share may apply to the shopping mall server 200 for the resale of the sales commission share for the remaining contract period, and the shopping mall server 200 may Re-auction can be carried out.

In the case of re-auction, the function of the auction manager 220 is performed in the same manner. However, in the case of re-auction, the term of the equity contract is limited to the remaining period of the original successful bidder, and the bidding price of the re-auction is paid to the original successful bidder. In addition, when the equity contract period ends, the shopping mall server 200 pays the original successful bid price paid by the original successful bidder to the re-auction successful bidder and recovers the sales fee share. Therefore, the won bidder shall receive a portion of the sales commission during the equity contract term and receive the principal after the equity contract term ends, or apply for re-auction before the equity contract term expires, depending on the sales performance of the product. Part or more of the winning bid may be recovered.

On the other hand, the product DB 230 stores the above-described product information. Since the information stored in the product DB 230 is the same as the information stored in the general online shopping mall server 200, a detailed description thereof will be omitted.

The auction DB 240 may basically store the above-described auction information and the successful bidder information for each product, and may store the bidding details information of the bidders who bid in each auction.

3 is a flowchart illustrating a method of operating a product sales system according to a preferred embodiment of the present invention.

Hereinafter, a method of operating a merchandise sales system according to a preferred embodiment of the present invention will be described with reference to FIG. 3. However, since the functions of the above-described merchandise sales system are all performed in the method of operating the merchandise sales system described later, it should be noted that although not explicitly stated, all of the functions are included in the merchandise sales system operating method described later. Similarly, it should be noted that each step performed in the merchandise sales system operation method described later is performed in the merchandise sales system described above, and thus is included in the merchandise sales system described later, even if not explicitly stated.

First, the shopping mall server 200 receives a product registration request from a plurality of seller terminals 100 connected to it and performs product registration for a product suitable for registration (S310).

After the product registration is completed, the shopping mall server 200 performs an auction registration for the registered product, and posts the auction information to the plurality of bidder terminals (S320).

The bidder terminals receiving the auction information pay a bidding fee to participate in the auction (S330), and registers their bid details (S332). The bidding fee may be settled at the time of auction bidding, or may be settled in advance before the auction registration is posted, and immediately participate in the auction when the auction registration is posted.

When a bid is registered from a plurality of bidders and the auction period ends, the shopping mall server 200 selects and notifies the successful bidder according to the bidding method provided in the auction information (S334), and the successful bidder notified of the successful bidder is within a predetermined period. The sale price is paid to the shopping mall server 200, and the sale fee equity contract is concluded (S336).

When the sale fee share contract is concluded, the shopping mall server 200 provides the product information to the plurality of consumer terminals 300 connected to the consumer to perform the sale (S340) and the consumer terminal 300 provided with the product information. ) Purchases the goods and performs the payment (S342). The above-described step S340 and step S342 are continuously performed.

Meanwhile, the shopping mall server 200 provides the product sale history information to the successful bidder terminal 400 in a predetermined number of sale units (or period units) (S350), and the successful bidder terminal 400 stores the product sale details. The successful bidder is displayed (S352). For example, whenever 100 products are sold (or every month), the shopping mall server 200 receives the product sales history information including the cumulative sales quantity up to now and the current sales volume, today's sales quantity, and the like. ), And the above-described sales history information may be provided to the successful bidder terminal whenever sold one by one according to the sales unit setting.

In addition, the shopping mall server 200 calculates the selling fee according to the selling fee share in a predetermined number of selling units, and pays a part of the selling fee to the successful bidder (S360), and the successful bidder receives the winning fee (S362). In this case, the sales fee may be settled in a predetermined sales quantity unit (for example, 1000 units), or may be in a period unit (for example, 1 month unit).

On the other hand, the shopping mall server 200 continuously checks whether the sales fee share contract period has ended during the above-described process, and if the contract period is not finished, the shopping mall server 200 continuously repeats the above steps S340 to S360. (S370), if the sale fee share contract period is over, return the successful bid to the successful bidder and recover the stake (S372).

4 is a view for explaining a process of performing a re-auction on the sales commission share in accordance with a preferred embodiment of the present invention.

While the above-described steps S340 to S362 of FIG. 3 are performed, the successful bidder may apply to the shopping mall server 200 for a resale of the selling fee stake for the remaining period of the equity contract period.

Referring to FIG. 4, a successful bidder may apply for a re-auction of his / her sale fee share to the shopping mall server 200 in order to recover a successful bid, for example, when a product sales performance is sluggish or a fund is urgently needed (S410). ). The re-auctioning method may be executed in the same manner as described above with reference to FIG. 3, or the successful bidder terminal 400 may set the auction conditions to execute the re-auctioning. For example, the successful bidder may apply for re-auctioning by presenting a condition of setting the successful bid price paid to the shopping mall server 200 as the minimum successful bid price, and the shopping mall server 200 limits the conditions received from the successful bidder terminal 400. You can apply for a re-auction.

The shopping mall server 200 receives the re-auction request, registers the auction and posts auction information including the conditions suggested by the successful bidder terminal 400 to the plurality of bidder terminals connected thereto (S420).

Bidder terminals transmit a bid application for the registered auction to the shopping mall server 200 (S430), the shopping mall server 200 receives a bid from a plurality of bidder terminals (S440), when the auction period ends the successful bidder By selecting, the successful bidder is notified of the successful bidder (S450).

The bidder terminal notified of the successful bidder pays the successful bid price to the shopping mall server 200 (S460), and the shopping mall server 200 pays the re-auction successful bid price received from the successful bidder terminal 400 to the original successful bidder (S470). The successful bidder terminal 400 receives the successful bid price (S480).

After the step S470, the shopping mall server 200 proceeds to step S350 of FIG. 3 to transmit the sales history information about the sold product to the re-auction successful bidder, and sells the selling fee for the sold product according to the sales commission share ratio. Settle and pay.

The present invention can also be embodied as computer-readable codes on a computer-readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and also implemented in the form of a carrier wave (for example, transmission over the Internet) . The computer readable recording medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.

The present invention has been described with reference to the preferred embodiments. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

100 Merchant Terminal 200 Mall Server
210 Product Management Department 212 Product Registration Department
214 Product Sales Department 216 Fee Settlement Department
220 Auction Manager 222 Auction Manager
224 successful bidder selection department 226 money management department
300 Consumer Terminal 400 Bidder / Buyer Terminal

Claims (17)

A seller terminal that registers a product to a shopping mall server, sells the product through the shopping mall server, and receives a product selling price from the shopping mall server excluding a sales fee having a predefined ratio;
The shopping mall server participates in an auction for a share (sale fee share) for the sale fee to be paid, pays a successful bid price to the shopping mall server, acquires the sale fee share, and sells the sale fee according to the sale fee share. A successful bidder terminal receiving a portion of the; And
The auction is performed on the selling fee share, a successful bidder is selected, information on the product registered by the seller terminal is provided to a plurality of consumer terminals connected to the product, and the product is sold. And a shopping mall server that calculates the selling fee from the successful bidder terminal of the successful bidder with respect to the selling fee share. According to claim 1, wherein the shopping mall server
And auctioning the stake for the selling fee, and returning the winning bid price to the successful bidder and recovering the selling fee share when the selling fee share contract is terminated. The method according to claim 1,
The existing successful bidder terminal of the existing successful bidder who has received the sale fee share may apply for re-auctioning with the shopping mall server.
The shopping mall server, when the application for re-auction is received from the existing successful bidder terminal, re-auctions on the sale fee share, and pays the re-auction successful bid price to the existing successful bidder terminal. The method of claim 3, wherein
The shopping mall server auctions on the share of the sales commission for a predefined period,
And said reauctioning is performed for the remaining period of said period. 5. The method of claim 4,
When the period or the remaining period expires, the shopping mall server pays the successful bid price received from the existing successful bidder to the existing successful bidder or the re-auction successful bidder who has a stake in the sales fee at the time of expiration of the period or the remaining period. A merchandise sales system, which recovers the shares. According to claim 1, wherein the shopping mall server
And selling the product sales history information to the successful bidder terminal in a predetermined number of sale units or period units. (a) a shopping mall server receiving and registering product information from a seller terminal, and performing auction registration on a share (sale fee share) of a sale fee of the registered product;
(b) the shopping mall server receiving and registering a bid for the selling fee share from a plurality of bidder terminals and selecting a successful bidder from the bidders; And
(c) the shopping mall server selling the product to the consumer terminals connected to the product, and paying a sales fee with the successful bidder terminal of the successful bidder in the selling fee share according to the share ratio. How sales systems operate. The method of claim 7, wherein
In the step (a), the shopping mall server performs an auction on the share of the sales fee for a predefined period,
In the step (b), the shopping mall server receives the payment price from the successful bidder terminal of the selected successful bidder,
The product sales system operating method
(d) if the period expires, the shopping mall server, further comprising the step of returning the winning bid price to the successful bidder and recovering the sale fee share. The method of claim 7, wherein
(e) receiving, by the shopping mall server, an application for re-auction from an existing successful bidder terminal of the existing successful bidder who has received the sale fee share; And
(f) the shopping mall server re-auctioning the sale fee share, and paying the successful bid price paid by the re-auction successful bidder to the existing successful bidder terminal. The method of claim 9,
In the step (a), the shopping mall server performs an auction on the share of the sales fee for a predefined period,
In the step (f), the re-auction is carried out for the remaining period of the period. 11. The method of claim 10,
(g) when the period or the remaining period expires, the shopping mall server sends the successful bid price paid by the existing successful bidder terminal to the existing successful bidder or the re-auction successful bidder who has a stake in the sales fee at the time of expiration of the period or the remaining interval. And paying and recovering the sales commission share. The method of claim 7, wherein in step (c),
And the shopping mall server transmits product sales history information to the successful bidder terminal in a predefined number of sales units. A product DB for storing product information;
An auction DB for storing auction information;
A product management unit which receives product information from a seller terminal, registers the product in the product DB, sells a product, and pays a sale price excluding a sales fee to the seller terminal; And
An auction management unit for auctioning a sale fee share of a registered product, registering auction information in the auction DB, and selecting a successful bidder from a plurality of bidders participating in the auction;
The merchandise management unit, the shopping mall server, characterized in that for paying a part of the selling fee to the successful bidder terminal according to the selling fee share. The method of claim 13, wherein the auction manager
After receiving a successful bid price from the successful bidder terminal, if the sales fee share contract is terminated, the successful bid price is returned and the shopping mall server, characterized in that to recover the sales fee share. The method of claim 13, wherein the auction manager
When receiving a re-auction application from the existing successful bidder terminal of the existing successful bidder who has received the sale commission share, the shopping server server characterized in that the re-auction for the sale commission share, and pays the re-auction successful bid price to the existing successful bidder terminal. The method of claim 15, wherein the auction management unit
Conduct an auction on shares in sales commissions for a predefined period,
The re-auction is a shopping mall server, characterized in that performed for the remaining period of the period. The method of claim 16, wherein the auction management unit
When the period or the remaining period expires, the winning bid price received from the existing successful bidder is paid to the existing successful bidder or the re-auction successful bidder who owns the share of the sales fee at the time of expiration of the period or the remaining period and recovers the sales fee share. Mall server, characterized in that.

Images