KR102533187B1 - Method and system for auctioning share of product - Google Patents

Abstract

The embodiments include determining a group of successful bidders including the lowest successful bidder based on the bid price of the bidder's stake pieces, the number of bid stake pieces, and the number of sold stake pieces when a preset time period has elapsed; determining a selling price of equity pieces to be applied to at least some successful bidders in a group of successful bidders based on the bid price of the equity pieces of the lowest successful bidder and the bid prices of the equity pieces of non-successful bidders; and applying the selling price of the equity pieces to all of at least some of the successful bidders in the successful bidder group to complete payment processing.

Description

A method of auctioning the shares of a product as an auction target and a system therefor {METHOD AND SYSTEM FOR AUCTIONING SHARE OF PRODUCT}

The present invention relates to an auction, and more particularly, to a method and system for auctioning shares of a product as an auction object, wherein shares of a product are auctioned as an auction object so that one or more users at least partially own the auction product. related to

A conventional art market in which works of art are sold as commodities consists of sellers who produce and sell works, buyers who purchase works, and intermediaries (for example, galleries, art galleries, auction houses, etc.) that mediate them. In this work market, the market order of entry fee (i.e., entry fee) has a structure led by an intermediary.

The price of a work of art is determined by a variety of complex factors, including originality, state of preservation, rarity, origin or similarity, demand, market trends, historical significance, size, symbolism, material, and unique characteristics and quality. In this way, since it is difficult to calculate the price of an art work such as a work of art, the buyer has a relatively unfavorable market position, and if a seller or an intermediary sets a high price, there is a problem inevitably purchasing the work of art at a higher price.

In addition, since generally unknown or emerging artists have a disadvantageous market position compared to intermediaries, they have the disadvantage of selling their works at an unfavorable entry fee, and furthermore, even if they negotiate to make the fee advantageous to themselves, a considerable amount of time ( About 75% of the total contract time) is inconvenient.

Due to this status, it is common for most intermediaries to receive an entry fee from the seller and a purchase commission from the buyer (eg, the winning bidder at the auction), generating duplicative revenue from the buyer and the seller.

As such, there is a strong demand for techniques to auction goods (i.e. artworks) to the benefit of sellers, buyers and intermediaries alike.

According to embodiments of the present invention, it is intended to provide a method of auctioning product shares as an auction object and a system for providing benefits to all sellers, buyers, and auction service providers (ie, auction operators).

A method of auctioning a share of a product as an auction target performed by a processor according to an aspect of the present invention comprises the steps of obtaining auction information of a seller, including the number of sold share pieces, and initiating an auction; obtaining bidding information of one or more bidders, including a bid price of stake pieces and the number of bid stake pieces; determining a group of successful bidders including the lowest successful bidder based on the bid price of the stake pieces of the bidder, the number of bid stake pieces, and the number of sold stake pieces when the preset time elapses; determining a selling price of equity pieces to be applied to at least some successful bidders in a group of successful bidders based on the bid price of the equity pieces of the lowest successful bidder and the bid prices of the equity pieces of non-successful bidders; and applying the selling price of the equity pieces to all of at least some of the successful bidders in the successful bidder group, thereby completing payment processing.

In an embodiment, the step of determining the selling price of the equity pieces to be applied to at least some of the successful bidders may include a selling price of the equity pieces to be applied equally to all of the successful bidders in the successful bidder group, which is lower than a bid price of the lowest successful bidder included in the successful bidder group. The method may also include a step of determining a bid price of the equity piece of the non-successful bidder, which is the highest among bid prices of the equity piece of the non-successful bidder, as the selling price of the equity piece to be applied to all successful bidders in the successful bidder group.

In one embodiment, the step of determining the selling price of the equity pieces to be applied to at least some of the successful bidders may include, when a plurality of subgroups are formed in the successful bidder group before the selling price of the equity pieces is determined, the same is applied to all successful bidders in each subgroup. A step of determining the selling price of each subgroup to be applied may be included. The selling price of the equity pieces for each sub-group includes determining, as the selling price for the equity pieces for each sub-group, the bid price for the equity pieces of the highest bidder among the bid prices for the equity pieces of the bidder lower than the bid price for the equity pieces of the lowest successful bidder for each group within the sub-group. .

In one embodiment, the step of determining the successful bidder group including the lowest successful bidder based on the bid price of the stake pieces of the non-successful bidder, the number of bid stake pieces, and the number of sold stake pieces may include bidders who participated in the auction in order of highest stake bid prices. arranging; summing the number of bid share pieces for each bidder in the order of the bid price of the share pieces, and determining a bidder whose sum of the number of bid share pieces equals or exceeds the number of sold share pieces as the lowest successful bidder; and determining a group of successful bidders including the lowest successful bidder and a bidder who has offered a bid price higher than the bid price of the equity piece of the lowest successful bidder.

In one embodiment, when there are a plurality of lowest successful bidders, a bidder who made a bid earlier may be determined as the lowest successful bidder.

In one embodiment, the payment amount requested to the lowest successful bidder may be based on the selling price of the stake pieces determined to apply to the lowest successful bidder, and the difference between the total number of bid stake pieces and the number of sold stake pieces of the group of successful bidders. .

In one embodiment, the method may further include: settling a fee for the seller. The commission is determined based on an amount obtained by subtracting the lower limit of the stake bid from the selling price of the stake piece applied to the successful bidder.

In one embodiment, the method may further include granting a predetermined benefit differentially to the successful bidders based on bid prices of the successful bidders included in the successful bidder group. The certain benefits are different from the amount obtained by subtracting the selling price of the equity pieces from the bid price of the equity pieces.

In one embodiment, the method may include: after the successful bidder group consisting of bidders who did not pay a bid price at the time of participation in the auction is determined, at least some successful bidders in the successful bidder group do not pay the successful bid price or lose the winning bid share. The method may further include determining an additional successful bidder based on the bid price of the non-successful bidder's equity pieces when payment has not been made for part of the number.

In one embodiment, the bid price of the additional successful bidder's equity piece may be applied as the selling price of the equity piece.

In an embodiment, the method may further include paying a bid price in advance through a user terminal of the bidder before a successful bid, in order to participate in the auction. Completing the payment processing may include returning an excess difference when the pre-paid bid amount exceeds the successful bid amount.

In an embodiment, the method may include calculating a possibility of a failed bid based on at least one of a lower bid limit and the number of sold stake pieces in the auction information, after receiving the auction information and before notifying the bidder that the auction has started; and transmitting a failure warning to the seller when the possibility of a failure is greater than or equal to a predetermined possibility.

In one embodiment, the miss probability is determined by at least one of a support vector machine (SVM), support vector data description (SVDD), support vector regression (SVR), artificial neural network (ANN), and K-means clustering algorithm. It can also be calculated by a failure probability model generated using one.

In one embodiment, the bidding information of one or more bidders, including the bid price of the stake pieces and the number of bid stake pieces, is generated by a user terminal of the bidder, and the bidder's user terminal responds to a user input to determine the upper limit of the stake bid and the stake. Bid information is generated through a graphical user interface (GUI) that determines the bid price within the lower bid price range as the bid price of the stake piece of the bidder, and the screen of the GUI displays the current stake piece bid price and the stake bid lower limit through the relative position on the screen. and price comparison of the upper limit of the stake bid.

A computer readable recording medium according to another aspect of the present invention may record a computer program for performing a method of auctioning a share of a product as an auction target according to the above-described embodiments.

A system according to another aspect of the present invention includes a seller's user terminal generating auction information including the number of selling share pieces; a bidder's user terminal generating bidding information including a bid price of stake pieces and the number of bid stake pieces; and receiving auction information of the seller from the user terminal of the seller to initiate an auction, receiving bidding information of one or more bidders from the user terminal of the bidder, and when a preset time elapses, the bid price of the bidder's share piece, the bid share Determine a group of successful bidders including the lowest successful bidder based on the number of pieces and the number of pieces sold, and a selling price of equity pieces to be applied to at least some of the successful bidders in the group of successful bidders based on the bid price of the lowest successful bidder's equity pieces and the bid prices of non-successful bidders' equity pieces. and an auction server that completes payment processing by applying the selling price of the equity pieces to all at least some successful bidders in the successful bidder group.

In one embodiment, the bidder's user terminal generates the bid information through a GUI for determining a price within the range of the upper limit of the bid for equity and the lower limit of the bid for equity in response to a user input, as the bid price for the bidder's stake piece, and the screen of the GUI may be displayed to provide a price comparison of the current stake bid price, the stake bid lower limit price, and the stake bid upper limit price through their relative positions on the screen.

According to one embodiment of the present invention, the auction server sells a piece of equity in a product so that a plurality of successful bidders can enjoy ownership of a single product at a lower price than single ownership. Since the auction object is a piece of equity that is part of the ownership, the bidder can participate in the auction at a lower price than the auction for the entire ownership, thereby inducing more active sales of products.

Furthermore, it provides benefits to all sellers, buyers and auction service providers.

From the side of the seller, the seller can sell the equity pieces of the product at an amount higher than the lower limit of the stake bid, which is the minimum guaranteed amount desired, so that the minimum guaranteed amount can always be guaranteed when the transaction is completed.

From the side of the auction service provider, the auction service provider settles the commission based on the amount obtained by subtracting the lower bid limit from the selling price of the stake piece, so it can generate profits without harm to the seller, thereby attracting other sellers more easily. .

On the buyer's side, all successful bidders included in the group of successful bidders in the auction may purchase equity pieces of the product at a selling price determined between the equity piece bid price and the stake bid lower limit. Here, the selling price of the equity piece is lower than the bid price of the equity piece of the lowest successful bidder and is the highest among bid prices of the equity piece of non-successful bidders who are not included in the successful bidder group. As a result, all successful bidders, including the lowest successful bidder, pay an amount lower than the expected expenditure amount, thereby obtaining economic benefits.

In addition, since the commission is settled based on the selling price of the equity pieces and the lower limit of the bid for the equity, it is possible to prevent the successful bidder from being charged an additional amount unexpected at the time of participation in the auction.

As a result, a fixed purchase fee arbitrarily set by an intermediary is settled, and from the viewpoint of a successful bidder, an unreasonable problem of existing art auctions in which an unreasonable fee is included in the payment amount of the successful bidder without notice can be solved.

In addition, it can help buyers to reliably calculate the upper limit of the auction budget. Currently, in offline auctions, purchase fees are announced or notified through the terms and conditions attached to the auctioneer's training or catalog prior to the start of the auction, and in online auctions, purchase fees are announced through terms and conditions on the homepage. (Of course, the fee may vary depending on the contract.) The buyer must take this into account when bidding for the auction, but if the bid is canceled after the successful bid, an additional 30% of the successful bid price is generally paid as a penalty. However, since the commission is not included in the bid price at the time of bidding, most bidders participate in the auction without being aware of this additional amount. According to the present invention, an additional amount such as a penalty may not be imposed on an auction participant, and thus an auction participant may establish a more efficient purchasing strategy.

In addition, a plurality of joint successful bidders who share ownership of the same product may further gain additional benefits according to sharing ownership of the product.

For example, if the value of the product goes up, you can get the difference according to the increase in value. Alternatively, by utilizing the product (for example, when renting to a third party for exhibition), profits may be obtained according to utilization.

In addition, it can overcome the problem of overpriced original work, and it can help new artists sell their products, improving the unbalanced market situation.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

1 is a conceptual diagram of a system performing a method of auctioning shares of a product according to an embodiment of the present invention.
2 is a flowchart of a method of auctioning a share of a product as an auction target according to an embodiment of the present invention.
3 is a diagram illustrating a UI for generating bid information according to an embodiment of the present invention.
4 is a diagram for explaining a process of determining a group of successful bidders according to an embodiment of the present invention.
5 is a conceptual diagram of a process of determining a selling price of a piece of equity according to an embodiment of the present invention.

The terminology used herein is only for referring to specific embodiments and is not intended to limit the present invention. As used herein, the singular forms also include the plural forms unless the phrases clearly indicate the opposite. The meaning of "comprising" as used herein specifies particular characteristics, regions, integers, steps, operations, elements and/or components, and the presence or absence of other characteristics, regions, integers, steps, operations, elements and/or components. Additions are not excluded.

Although not defined differently, all terms including technical terms and scientific terms used herein have the same meaning as commonly understood by those of ordinary skill in the art to which the present invention belongs. Terms defined in commonly used dictionaries are additionally interpreted as having meanings consistent with related technical literature and currently disclosed content, and are not interpreted in ideal or very formal meanings unless defined.

Hereinafter, with reference to the drawings, look at the embodiments of the present invention in detail.

1 is a conceptual diagram of a system performing a method of auctioning shares of a product according to an embodiment of the present invention.

Referring to FIG. 1 , a system (hereinafter referred to as an equity auction system 1 ) performing a method of auctioning shares of a product includes a plurality of user terminals 10 and an auction server 20 .

The equity auction system 1 according to embodiments may be entirely hardware, or may have aspects that are partly hardware and partly software. For example, the system may collectively refer to hardware equipped with data processing capability and operating software for driving the hardware. In this specification, terms such as "unit", "system" and "apparatus" are intended to refer to a combination of hardware and software driven by the hardware. For example, the hardware may be a data processing device including a Central Processing Unit (CPU), a Graphic Processing Unit (GPU), or another processor. Also, software may refer to a running process, an object, an executable file, a thread of execution, a program, and the like.

The user terminal 10 is a device including a processor and is a component that allows a user and the auction server 20 to interact. A user is a person who has authority to participate in an auction. The user includes a seller wishing to sell an auction object through an auction, and a buyer wishing to purchase an auction object of the seller, that is, a bidder. Users include members of the auction service provided by the auction server 20 . In some embodiments, when a service provider operating an auction service grants permission to participate in the auction even to non-service members, users may further include non-members.

The user terminal 10 includes, for example, a personal computer (PC), a laptop computer, a tablet computer, a mobile phone, a smart phone, a personal digital assistant (PDA), and the like, and can communicate with a server and have a processor. It may be implemented in the form of a computing device.

Information for auction progress may be transmitted/received to/from the auction server 20 through the user terminal 10 . The operation of the user terminal 10 interacting with the auction server 20 will be described in more detail with reference to FIG. 2 below.

The auction server 20 is configured to transmit/receive auction-related information to/from the user terminal 10 so as to proceed with an auction for sale of an auction object.

Auction server 20 is one or more computer systems or computer software implemented as a network server. Here, the network server refers to a computer system and a computer that are connected to sub-devices capable of communicating with other network servers through a computer network such as a private intranet or the Internet to receive a task execution request, perform tasks in response, and provide performance results. Software (network server program). However, in addition to these network server programs, it should be understood as a broad concept including a series of application programs that operate on a network server and various databases built therein in some cases.

The auction server 20 is configured to be in electrical communication with the user terminal 10 through a network. The electrical communication method through the network may include various communication methods that allow objects to network, and may include wired communication, wireless communication, 3G, 4G, wired Internet, or wireless Internet, in addition to wired public networks, It may be a core network integrated with a wireless mobile communication network or portable Internet, etc., and various services existing in the TCP/IP protocol and its upper layers, such as HTTP (Hyper Text Transfer Protocol), Telnet, FTP (File Transfer Protocol), DNS (Domain Name Name System), SMTP (Simple Mail Transfer Protocol), etc. may be an open computer network, but is not limited thereto.

The auction server 20 may inform the user of an ongoing auction and allow the user to participate in the auction. The auction server 20 obtains auction information from the user terminal 10 in order to initiate the auction of the seller, provides auction information to induce the user to participate in the auction as a bidder, and/or the user terminal 10 of the bidder. ), bidding information may be obtained.

The operation of the auction server 20 will be described in more detail with reference to FIG. 2 below.

It will be apparent to those skilled in the art that the equity auction system 1 may include other components not described herein. For example, the components 10, 20 of the stake auction system 1 described herein include a network interface, an input device for data entry, and an output device for display, printing or other presentation of data. It may also contain other hardware elements required for the specified operation.

A method of auctioning a share of a product as an auction object according to another aspect of the present invention may be performed by a computing device including a processor (eg, the auction server 20 of FIG. 1 ).

In a typical auction, a product itself is an auction object, and a bid price and a successful bid price for the product itself are designated and the auction proceeds. In the share auction method, a bidding price and a successful bid price for a share of a product are designated (eg, by the auction server 20), and an auction is conducted.

In one embodiment, in a method of auctioning shares of a product as an auction object (hereinafter referred to as “equity auction method”), an auction is conducted by treating a share of a product that a seller wants to sell as an auction object. The bid price, successful bid price, and payment are made for the shares of the product. Then, there may be multiple buyers (ie, successful bidders who have completed payment) for a single product.

2 is a flowchart of a method of auctioning a share of a product as an auction target according to an embodiment of the present invention.

Referring to FIG. 2 , the stock auction method includes obtaining auction information (S100). Here, the auction information is information used by the auction server 20 to generate an auction item. The auction information includes, for example, product characteristic information, seller information, share information, and the like. In certain embodiments, the auction server 20 may receive auction information from the seller's user terminal 10 .

In an embodiment, the auction information may include at least one of seller information, product characteristic information related to product specifications or descriptions, sales quantity information of the product, minimum desired product price, product maximum price information, and auction end conditions. The auction end condition may include an auction end time.

In this specification, goods include tangible goods and/or intangible goods.

A tangible commodity is a commodity that has a form. The tangible product may be an object sensed through human senses (eg, time, touch, etc.). Tangible goods include personal and/or immovable property. Real estate products may include land, buildings, and the like.

In one embodiment, tangible goods include personal goods of relatively limited quantity. The limited number of movable goods include, for example, arts and crafts (eg, accessories, teacups, bowls, glassware, etc.), and intangible goods include information for producing tangible goods (eg, tangible goods). projected sketches, materials to be used in the production of tangible goods, etc.), etc. Here, art works include original works, copies reproduced in limited quantities based on original works, large quantities of products without edition numbers and/or limited products with edition numbers, and edited products based on original works. do.

In this specification, the original is a product, not a replica, and represents a product produced by reflecting the artist's intention for the first time. The original work is the basis for various secondary production works, for example, reproductions that reproduce the original as it is (digital prints, etc.), edited works based on the original work, or edited works adapted to other media. The original work may be one or more. The creator of the original work may be the writer himself who planned the original work, or another person who received the original plan from the writer. Hereinafter, for clarity of description, a product may refer to a tangible product such as a digital print, but is not limited thereto.

Also, intangible goods may include rights to tangible/intangible objects. The intangible goods may include, for example, various jointly owned copyrights such as intellectual property rights, music copyrights, design copyrights, character copyrights, and/or ownership of tangible goods (eg, picture ownership, building ownership, etc.), occupancy rights, usage rights, etc. may include.

Auction information may include product characteristic information related to product specifications or descriptions. The auction server 20 acquires product characteristic information including specification information and/or description information about the product (S100). The specification information may include objective information about the product, for example, product name, type, size, material, material, year, and the like. Product description information is non-objective information that describes a product, and is information that can affect a user's participation in an auction and a decision to bid. The product description information may include, for example, a description of an artist, a description of a work, an expert's evaluation, and the like.

Also, when there are a plurality of products to be sold through an auction, the auction information may include product quantity information. For example, when 5 identical digital prints are sold, sales quantity information indicating that the number of copies sold is 5 (S100).

Seller information includes seller identity information and/or seller description information. The identity information of the seller is information for identifying the seller who sells the product, and may include, for example, name, address, resident registration number, driver's license number, and an identifier (eg, code) in an auction service. Seller description information is information that affects product sales, and includes, for example, a brief history and representative works.

In one embodiment, the auction information may further include information on a lower limit price of a product, information on an upper limit price of a product, and share information. In certain embodiments, the equity information may include at least one of the total number of equity pieces for the product, the number of saleable equity pieces that can be distributed through an auction, information on the lowest bid price for equity bids, and the upper limit price for equity bids.

The piece of share is an auction object for which an auction price is determined through an auction service provided by the share auction system 1 . A price is set for each piece of equity and provided to the winning bidder.

This is part of the authority granted to the successful bidder when the product is awarded the bid alone. For example, a piece of equity may be part of an authority such as ownership, possession, and use of a product. The equity piece conceptually corresponds to a stock securitized stock of a specific stock company. The total number of equity pieces corresponds conceptually to the total number of shares in a particular corporation. For example, if the ownership of a specific original painting consists of 10 equity pieces, the total number of equity pieces is 10 pieces.

The selling share piece is a share piece that can be sold (or distributed) through an auction. The number of equity segments sold may be part or all of the total number of equity segments. The number of equity segments sold may be the total number of equity segments, or the number of equity segments sold may be smaller than the total number of equity segments.

The seller may sell part or all of the quantity of equity pieces through an auction. If the auction information includes all of the equity pieces as the quantity of the equity pieces, a single successful bidder may win the bid for all of the equity pieces, or each of a plurality of successful bidders may win a bid for some of the entire equity pieces.

The seller's user terminal 10 may generate auction information by setting weights on the stake pieces. The auction server 20 may further provide more and/or additional (eg, different types of) benefits to equity buyers who have successfully bid for equity pieces with high weights.

In one embodiment, the stake pieces may be set to the same weight. In another embodiment, different weights may be applied to at least two pieces of equity among all pieces of equity. In the above embodiment, the stake pieces with higher weight have a higher starting price than the stake pieces with the same number and lower weight.

Hereinafter, for clarity of explanation, the present invention will be described in detail based on an embodiment in which the same weights are set.

The product ceiling price is the maximum appropriate selling price for the product. The upper limit price of the product is determined based on auction details of other products identical or similar to the auction product.

The stake bid ceiling represents the maximum amount that can be bid for for a stake piece in an auction. In one embodiment, the stake bid ceiling is determined based on an evaluation by an auction service provider or expert. In another embodiment, the upper limit of the stake bid is determined further based on past auction details for other products.

The lower limit price of a product is the seller's minimum desired selling price for the product. The lower limit of the product price may be the minimum guaranteed amount that the seller hopes to sell his/her product.

The lower bid price for shares is the auction starting price of a piece of equity to be sold, and is the minimum amount that can be bid for a piece of equity in an auction. The lower limit of the stake bid is related to the minimum guarantee amount that the seller wishes to sell his/her product. For example, if the seller desires a minimum guaranteed sales amount of 400,000 won for all of his/her products and the total number of equity pieces of the product is 10, the lower limit of stake bid is determined to be 40,000 won.

The lower limit of the stake bid is determined based on the original production cost such as materials and time consumed in producing the seller's product, and additional production cost consumed in producing a duplicated product (eg, digital print) based on the original product. . In certain embodiments, the lower limit of the stake bid may be automatically determined based on the desired product price and the number of stakes in the auction. The desired product price and/or the number of shares in the auction may be designated through an input of the seller's user terminal 10 . Also, in another embodiment, the lower limit of stake bid or the desired sale price may be determined further based on past auction details for other products.

The auction server 20 acquires auction information and initiates an auction (S100). The auction server 20 proceeds with an auction based on the auction information (S100).

The auction server 20 may generate an auction item based on the acquired auction information (S100). The auction item may be implemented as a space on a web page accessible by the user terminal 10 . The auction server 20 may initiate an auction by creating an auction item. When the auction end time is obtained, the auction server 20 proceeds with the auction until the auction end time. When the auction server 20 obtains the lower limit of stake bid or the upper limit of stake bid, the auction server 20 sets the lower limit of bid as the lower limit of stake bid and/or sets the upper limit of bid as the upper limit of bid for the auction. to conduct an auction.

The auction server 20 induces other users to participate in the auction while notifying other users of the creation of the auction item (S100).

The stake auction method includes receiving bid information from a bidder's user terminal 10 (S200). The bidder may be a user different from the seller.

In one embodiment, the bidding information includes the bidder's identification information including the bidder's nickname, name, address, etc., the number of bid pieces representing the quantity of stake pieces desired to purchase for the product, and the purchase of the stake pieces For this purpose, it includes the bid price of the stake piece presented by the bidder.

Here, the stake piece bid price is an amount between the upper limit of the stake bid and the lower limit of the stake bid. In this way, since the bid price for the equity piece always corresponds to an amount equal to or higher than the lower limit of the equity bid, the seller can be guaranteed the minimum amount consumed for manufacturing the product. In addition, the successful bid price is determined within a corresponding price range, so that the bidder can participate in an auction within a desired price range and purchase at a price acceptable to the bidder.

In some embodiments, when the stake pieces are equally weighted, the stake piece bid price may represent one stake piece bid price.

The number of stake pieces in the bid is the number of stake pieces that the bidder wishes to purchase. Here, the number of bid stake pieces is an integer between 1 and n, where n represents the total number of stake pieces of the product.

Such bidding information is generated by the bidder's user terminal 10 . The bidder's user terminal 10 may provide a user interface (UI) for inducing an input for generating bid information. The generated bidding information is transmitted to the auction server 20 .

3 is a diagram illustrating a UI for generating bid information according to an embodiment of the present invention.

Referring to FIG. 3 , the bidder's user terminal 10 receives information about the auction based on the auction information from the auction server 20 (S100). The auction facts include auction information. In addition, the auction fact may further include real-time information related to the auction (eg, number of interested persons, etc.).

The bidder's user terminal 10 provides the bidder with a UI for generating bid information based on the acquired auction information. The UI is configured to provide bidders with information such as product, seller, producer, sales quantity of equity pieces, upper limit price of equity bid, and auction end time. In one embodiment, the UI may be implemented as a graphical user interface (GUI) displayed through a screen on a display device of the user terminal 10 to visually provide auction-related information to a user. For example, as shown in FIG. 3 , the bidder's user terminal 10 displays "author A" as seller information, "ownership of work 1" as auction product, and "24 August 11, 2019" as auction end time. Information of "25 pieces" as the number of shares sold, "29,000 won" as the lower limit of the share bid, and "99,000 won" as the upper limit of the share bid are provided to the bidder.

The user terminal 10 of the bidder obtains the number of bid share pieces and the bid price according to the user input and generates bid information.

The UI is configured to receive a user input on the number of bid stake pieces. The UI is configured not to generate bid information when a number greater than the number of selling stake pieces is input as the number of bid stake pieces. For example, the UI may be configured to inform that an input of a bid quantity greater than the number of selling share pieces is blocked or a larger number is input.

The UI is configured to receive a user input for a bid price per share piece. As shown in FIG. 3, the bid price per piece of equity may be obtained through a user input for selecting a desired bid price from a bid range consisting of an upper bid price and a lower bid price, or a user input for inputting a numerical value of a desired bid price. , but is not limited thereto. A user's input on the bid price of the stake piece may also be acquired through voice recognition or the like.

As shown in FIG. 3 , the UI may be configured to provide a bar-shaped input area for inputting a bid price. However, the shape of the input area is not limited thereto and may have various shapes.

In some embodiments, the screen of the GUI may be displayed to provide price comparison between the current stake bid price, the stake bid lower limit price, and the stake bid upper limit price through relative positions on the screen. For example, as shown in FIG. 3 , the height of the icon corresponding to the upper limit of the stake bid is displayed higher than the height of the icon corresponding to the lower limit of the stake bid. An icon corresponding to the currently input bid price of the bidder's stake piece has a height on the screen between them. In this way, through the relative position on the screen, high and low prices can be provided to the user as immediate visual information.

Bidding information of the bidder is generated based on the number of bid share pieces and the bid price. As shown in FIG. 3 , the bidding information may be generated in response to an auction participation input, or may be generated in response to a separate user input, eg, bidding information creation or input completion input.

The generated bidding information is transmitted to the auction server 20, and the corresponding bidder can participate in the auction. The auction server 20 receives the generated bid information (S200).

In one embodiment, the auction server 20 receives bid information until a preset time elapses. When a preset time has elapsed, bid information is no longer received and a successful bidder and selling price are determined (S300).

Referring back to FIG. 2 , the stake auction method includes determining a group of successful bidders based on auction information received from the user terminal 10 of a seller and/or bidding information received from the user terminal 10 of one or more bidders. (S300) is included.

The auction server 20 determines a group of successful bidders including the lowest successful bidder based on auction information including the number of sold pieces of equity and bidding information when a preset time, that is, an auction end time has elapsed.

The number of successful bidders included in the successful bidder group may be one or more. Since a bidder may attempt to bid for one or more equity pieces, the group of successful bidders is composed of successful bidders equal to or less than the number of sold equity pieces. That is, the maximum number of successful bidder groups may be the number corresponding to the number of pieces sold (or the total number) of the equity pieces for the product.

The lowest successful bidder represents a successful bidder who has offered the lowest stake piece bid price among successful bidders included in the successful bidder group. The lowest successful bidder may be plural.

The auction server 20 may determine all bidders as successful bidders when the total number of bids for the stake pieces is equal to or less than the number of sold stake pieces. Then, the successful bidder group consists of all bidders.

When the total bid quantity of stake pieces exceeds the number of sold stake pieces, the auction server 20 determines a group of successful bidders including some of the bidders based on the bid price of each bidder's stake pieces and the number of bid stake pieces ( S300). In some embodiments, the worship server 20 determines a group of successful bidders further based on the bidding time (S300).

The auction server 20 arranges the bidders in the order of highest bid price of the bidder's stake pieces. During the sum of the number of bid share pieces for each bidder in the order in which they are arranged, if the sum of the number of bid share pieces is equal to or exceeds the number of sold share pieces, the last combined bidder is determined as the lowest successful bidder.

4 is a diagram for explaining a process of determining a group of successful bidders according to an embodiment of the present invention.

In the auction of FIG. 4 , it is assumed that the number of pieces of shares sold is 10, and the lower limit of the share bid and the upper limit of the share bid are 40,000 won and 100,000 won, respectively.

Referring to FIG. 4 , the sum of the number of bids up to the bidder C exceeds the number of selling share pieces. Accordingly, the bidder C is determined as the lowest successful bidder.

The number of winning stake pieces of the lowest successful bidder may be equal to or smaller than that of the lowest successful bidder. For example, if the total number of bidding stakes of a group of successful bidders exceeds the number of selling stakes, the lowest successful bidder may have the number of winning stakes offset by the excess. In FIG. 4 , the total number of bidding stake pieces of the successful bidder group is 12. The excess of the number of shares sold is two. Then, the lowest successful bidder C has 1 as the number of successful bid share pieces instead of 3, which is the number of bid share pieces.

In addition, when there are a plurality of lowest successful bidders and the total bid quantity of equity pieces in the successful bidder group exceeds the number of selling equity pieces, the auction server 20 may determine the successful bidder group further based on the bidding time of each lowest successful bidder. . That is, the auction server 20 may determine the lowest successful bidder in a first-come, first-served order. In this case, the bid price of the highest share piece among non-successful bidders may be the same as the bid price of the share piece of the lowest successful bidder.

Referring back to FIG. 2 , in the equity auction method, based on auction information received from the user terminal 10 of the seller and/or bidding information received from the user terminal 10 of one or more bidders, the stake piece sale price to be applied to the successful bidder is and determining (S400).

The auction server 20 converts the amount between the bid amount of the successful bidder in the group of successful bidders (eg, the bid price for equity pieces) and the minimum guaranteed amount desired by the seller (eg, the minimum bid price for equity pieces) to the selling price (eg, the selling price for equity pieces). Decide. The determined selling price of the equity pieces is applied to at least some successful bidders (eg, all successful bidders) in the successful bidder group (S500).

In one embodiment, the auction server 20 may determine the selling price of the equity pieces to be applied to all within the successful bidder group (S400).

In the above embodiment, the auction server 20 determines an amount between the bid price of the lowest successful bidder of the successful bidder group and the lower limit of the stake bid as the selling price of the equity piece (S400).

For example, the auction server 20 determines the selling price of the equity pieces for the product as the selling price of the equity pieces for the entire sales quantity of the equity pieces of the product (S400), and applies it collectively to all successful bidders included in the successful bidder group. Payment processing is completed (S500).

As described above, the settlement is completed with the highest stake piece bid price among bid prices of non-successful bidders who are not included in the successful bidder group, which is lower than the stake piece bid price of the lowest successful bidder in the successful bidder group determined by the equity piece selling price for the product. Then, at least some successful bidders in the successful bidder group may purchase the equity pieces at a price different from the bid price of the equity pieces proposed by them.

Completion of the above payment is the completion of payment in which the non-payment of the bidder pays the successful bid amount after the successful bid (i.e., post-payment) or the completion of the payment in which the bidder prepays the bid amount before the successful bid and settles the difference between the prepayment amount and the successful bid amount (i.e. pre-payment).

In one embodiment, the system 1 is configured to allow a bidder to pay for a successful bid amount after a successful bid.

The auction server 20 transmits successful bid information including the determined stake piece measurement price, the number of successful bid stake pieces, and/or the payment amount to the successful bidder to the user terminal 10 of the successful bidder (S500).

The auction server 20 applies the selling price of the stake pieces determined for the successful bidder group to the successful bidder group and requests payment from the successful bidder included in the successful bidder group. The amount to be paid by each successful bidder is determined based on the number of winning bid share pieces of the successful bidder and the determined selling price of the stake pieces. The auction server 20 notifies the successful bidder of the successful bid to induce payment (S500).

In the above embodiment, the successful bidding information may further include a payment closing time. The payment deadline is a limited time during which a successful bidder can make a payment.

When the successful bidder proceeds to pay for the number of successful bid share pieces, the auction server 20 may obtain the fact of payment completion from an external payment institution or the user terminal 10 (S500). The auction server 20 records the payment time and the like in response to the successful bidder's payment (ie, the fact that the payment has been completed), and completes the payment.

That is, in the above embodiment, payment completion includes payment of a successful bid price.

In another embodiment, the system 1 may be configured to participate in the auction while paying a bid amount when a bidder makes a bid. The bid amount depends on the bid price of the stake pieces and the number of bid stake pieces.

In one example, the bid amount is paid through a program that can use a payment method such as a credit card, check card, account transfer, or the like, for example, a payment application or a website application. The program of the payment method is previously stored in the user terminal 10 of the bidder. The auction server 20 receives the information of the pre-payment completion of the user terminal 10 . The pre-payment completion information includes the bid amount.

In another example, the bid amount may be paid in virtual currency (eg, point amount) within the system 1 . The user terminal 10 of the bidder further includes a pre-payment request in the bid information and transmits the request to the auction server 20 (S200). When the auction server 20 receives bidding information including the bid amount and the pre-payment request, in response to the pre-payment request, the amount of virtual currency corresponding to the bid amount is calculated from the virtual currency balance in the account of the bidder. subtract

Subsequently, after the auction completion time has elapsed and the selling price of the successful bidder group and the equity piece is determined (S300 and S400), the auction server 20 determines whether the pre-payment amount exceeds the final selling amount. If it exceeds, the auction server 20 proceeds to complete the payment by returning the excess amount to the bidder (S500). That is, in the other embodiment, payment completion includes settlement completion of the pre-payment amount.

The return form may be the same as or different from the payment form. For example, pre-payment is performed using a credit card or the like, but refund of the difference may be performed in the form of points.

The auction server 20 transmits successful bid information including the determined stake piece measurement price, the number of successful bid stake pieces, and/or the payment amount to the successful bidder to the user terminal 10 of the successful bidder (S500).

In addition, the auction server 20 may further include the return amount in the successful bid information and transmit it to the user terminal 10 of the successful bidder.

On the other hand, if the bidder becomes a non-successful bidder, the bid amount is refunded.

Hereinafter, for clarity of explanation, the present invention will be described in more detail based on an embodiment in which the selling price of equity pieces is determined and the payment amount is paid.

5 is a conceptual diagram of a process of determining a selling price of a piece of equity according to an embodiment of the present invention.

The auction object is a specific original picture consisting of 10 total stake pieces, the number of sold pieces is 10, the stake piece weight is equal, the stake bid minimum price is 40,000 won, and the stake bid upper limit is 100,000 won. For clarity of explanation, it is assumed that each bidder participated in the auction by setting one stake piece to the number of bid stake pieces.

Referring to FIG. 5 , when 19 bidders participate in the auction, a group of successful bidders including 10 bidders who have offered a relatively high bid price for a piece of equity is determined (S200 and S300).

Then, the auction server 20 determines the bid price of 60,000 won for the equity piece for the product, which is lower than the bid price for the equity piece of the lowest successful bidder, which is 70,000 won, and which is the highest among the bid prices for the equity piece of the non-successful bidder (S400).

The selling price of the equity pieces that 10 successful bidders wish to purchase is collectively determined to be 60,000 won (S400). The determined selling price of the equity pieces is equally applied to all successful bidders in the successful bidder group, and payment is made (S500).

Then, the successful bidder who made a bid of 100,000 won has a settlement profit of 40,000 won. In addition, the successful bidder who made a bid of 70,000 won also has a settlement benefit of 10,000 won.

Subsequently, when all ten successful bidders pay the payment, the specific original painting is jointly owned by the ten persons.

It may be further configured to provide additional services to a plurality of joint successful bidders who share ownership of the same distribution product provided by the equity auction system 1 .

In one embodiment, the auction service performed by the stock auction system 1 may satisfy the desire to occupy the product by providing a digital print of the product to a joint successful bidder after selling the stock piece through an auction. The auction server 20 may perform operations for providing a digital print to a joint successful bidder, for example, whether to agree to acquire a digital print, make an inquiry to a transport company, and the like.

Recently, due to the development of science and technology, such as filming and printing technology, digital prints, a new type of copyrighted work that can be purchased at a lower price while creating copies that are identical to the original, can enjoy the original feeling as it is, and are in the limelight. Digital print is a type of reproduction work in which the original painting is produced in a limited edition number with the permission of the artist. For example, similar to the photo printing method, the original painting is photographed in high resolution, printed with pigment, a type of pigment, and placed in a compressed acrylic frame. It is produced in a limited production method or in various other forms of production.

Since digital prints are generally circulated at a much lower price than the original work, the general public can more easily own the work of a famous artist in the distribution of works by famous artists, and in the distribution of works by new artists, the selling price is lower than the price of the original work. As it can be introduced to the market as a product, it has the advantage of having a higher possibility of sales.

In addition, when the value of a sold (or successful bid) product increases, the difference according to the increase in value of the auction product may be distributed to joint successful bidders. The distribution is based on each winning bidder's stake percentage.

In addition, it is possible to receive a distribution of profits generated by utilizing the sold product. Utilization of the product includes, for example, a case where a third party rents the corresponding product for exhibition.

In addition, if the value of the digital prints produced in limited quantities, though less than the original, also rises, each successful bidder can obtain the difference in value according to the increase in the value of the digital prints provided to them as an economic benefit.

Additionally, when some of the successful bidder groups do not pay the payment amount, the successful bidder group may be updated based on the bid prices of non-successful bidders' equity pieces. In this case, the additional successful bidder, who has been updated as the new lowest successful bidder, requests payment by determining the bid price for the equity piece as the selling price for the equity piece. The added successful bidder has the advantage of purchasing the product at the desired amount at the time of bidding for the product for which the purchase opportunity was not granted, and the seller and the auction service provider have the advantage of compensating for the loss that may have occurred due to non-payment.

In another embodiment, the auction server 20 may determine the selling price of each equity piece to be applied to each subgroup of the successful bidder group (S400).

The auction server 20 may form a plurality of subgroups in the successful bidder group. The subgroup is formed based on the bid price of the successful bidder's stake piece. Then, the auction server 20 may differentially determine the selling price of the equity pieces for each sub-group (S400).

In another embodiment, if the successful bidder group includes a plurality of sub-groups, the auction server 20 may determine the selling price of the equity pieces for each sub-group. Here, as for the selling price of each sub-group, an amount between the bid price of the lowest successful bidder in the sub-group and the lower limit of the stake bid is determined as the selling price of the equity piece.

In one embodiment, for the selling price of each sub-group's equity piece, the bid price of the highest bidder's equity piece among bid prices lower than the bid price of the lowest successful bidder's equity piece of each group within the corresponding sub-group is determined as the selling price of the equity piece for each sub-group. do. The bid price of the highest equity piece among bid prices of equity pieces of bidders not included in the corresponding subgroup (eg, the successful bid price of the highest equity piece in the next subgroup) may be determined as the selling price of the equity piece for the corresponding subgroup.

Referring back to FIG. 5 , the successful bidder group includes a first subgroup that participated as a bid price of 100,000 won for the equity piece; a second subgroup that participated in the bid price of 90,000 won for the equity piece; a third subgroup that participated as a bid price of 80,000 won for the equity piece; and a fourth subgroup participating in a bid of 70,000 won for the equity piece.

Then, the selling price of the equity pieces collectively applied to the first subgroup is lower than the bid price of the equity pieces of the lowest successful bidder in the first subgroup (ie, 100,000 won), and the bid price of the equity pieces of the bidders not included in the first subgroup is the highest among bidders not included in the first subgroup. It is determined by the high stake piece bid price (90,000 won).

Similarly, the selling price of the equity pieces applied to the second subgroup is determined to be 80,000 won. In this way, different selling prices of equity pieces may be applied for each sub-group. Then, the auction server 20 may settle commissions for each subgroup based on an amount obtained by subtracting the lower limit of the stake bid from the selling price of the stake pieces of each subgroup.

The auction server 20 may be further configured to provide certain benefits to some or all subgroups of the successful bidder group or to individual successful bidders of the successful bidder group.

The predetermined benefit is an economic benefit that a successful bidder can receive as an effect of the auction system 1, that is, a benefit different from an amount obtained by subtracting the selling price of the equity piece from the bid price of the equity piece.

The certain benefit may include a point accumulation benefit, discount benefit, edition number assignment, and other related product characteristics (eg, frame color and material of a digital print of an auction product picture).

In certain embodiments, the certain benefit may be granted based on the bid price of the successful bidder's equity piece.

In one example, in the successful bidder group of FIG. 5 , the auction server 20 may assign edition numbers 1 to 3 to the first subgroup and edition numbers 4 to 5 to the second subgroup.

In another example, the auction server 20 provides frames of digital prints having a first popular color to a first subgroup, and frames of digital prints having a second less popular color to a second subgroup. can provide.

In another example, the auction server 20 sets a different percentage for each bid price ranking, such as 10% of the determined sales price for the first bid price ranking, 9% for the second bid price, and 1% for the 10th bid price ranking. can be earned.

In another example, the auction server 20 provides 10% of the determined sales price for the first bid price, 9% of the determined sales price for the second rank, ?? The 10th rank can be made to pay for the amount with an additional 1% discount.

In addition, the stock auction method may further include determining an additional successful bidder when there is a non-payment successful bidder or a non-payment successful bid quantity (S600).

The auction server 20 determines whether the successful bidder receives a give up message through the user terminal 10 of the successful bidder, or whether the successful bidder does not complete the payment until the payment completion time elapses (eg, until the payment completion time). If the auction server 20 does not obtain the fact of payment completion), it is determined whether there is a non-payment successful bidder (S600).

When at least some of the existing successful bidders give up payment, the auction server 20 selects additional successful bidders to supplement the successful bidder group. The auction server 20 may determine some of the non-successful bidders as additional successful bidders according to the bid price of the stake pieces.

The additional successful bidder is a non-successful bidder who has offered the highest stake piece bid price among non-successful bidders. If there are a plurality of non-successful bidders who have offered the highest stake piece bid price, the auction server 20 determines additional successful bidders based on the bidding time and/or the bidding quantity (S600). Non-successful bidders whose bidding time is earlier and/or who offer a larger bid amount are determined as additional successful bidders (S600).

Alternatively, the auction server 20 may determine an additional successful bidder when the successful bidder proceeds to pay for only a part of the number of winning bid share pieces and there is a number of unpaid successful bid share pieces (S600).

When there is an additional successful bidder, the auction server 20 determines a separate selling price for the additional successful bidder (S600). The selling price of the separate equity piece is a different selling price from the previous successful bidder included in the successful bidder group.

In one embodiment, the auction server 20 determines the bid price of the additional successful bidder's equity piece as the selling price of the equity piece for the additional successful bidder (S600).

For example, if one of the 10 successful bidders in FIG. 5 gives up on payment, one of the non-successful bidders who offered 60,000 won as the bid price for the equity piece is determined as an additional successful bidder (S600). For the additional successful bidder, 60,000 won is determined as the selling price of the equity pieces (S600). Then, unlike the lowest successful bidder of the existing successful bidder group, the additional successful bidder may not have a difference in the expected amount as a profit.

The auction server 20 transmits successful bid information to additional successful bidders, notifies them of the successful bid and induces payment (S500). The successful bid information transmitted to the additional successful bidder includes a payment closing time. The payment closing time may be later than the payment closing time transmitted to the existing successful bidder.

This is because from the seller's point of view, it is more profitable if the stake pieces are sold, although lower than the selling price of the stake pieces of the existing successful bidder group, rather than not being sold due to the successful bidder's abandonment of payment. In addition, since the initially planned price is applied to the additional successful bidder for the auction object he/she wants, unplanned damage does not occur.

In another embodiment, when the bid price of the additional successful bidder's equity piece is lower than the equity piece sale price determined before the addition, the auction server 20 may determine the previously determined equity piece selling price as the equity piece selling price applied to the additional successful bidder. (S600). As a result, the problem of fairness with other successful bidders and the possibility of abuse through intentional failure to bid can be reduced.

The equity auction method includes: settling a fee for a seller (S700).

When the payment for the existing successful bidder is completed, the auction server 20 calculates a commission for each successful bidder based on an amount obtained by subtracting the lower limit of the stake bid from the selling price for each successful bidder, and sums the commissions for each successful bidder to obtain a commission to the seller. Calculate. The fee for each successful bidder may be part or all of the deducted amount. The commission for each successful bidder may be based on a ratio specified by agreement between the seller and the service operator. When the selling price of equity pieces is applied differently for each subgroup, the commission for some successful bidders and the commission for some other successful bidders may be different.

In addition, the step (S700) includes a step of settling fees for additional successful bidders. In one embodiment, the fee for the additional successful bidder is settled based on an amount obtained by subtracting the lower limit of the stake bid from the selling price of the equity pieces for the additional successful bidder.

As such, the seller's fee is paid at an amount lower than the lower limit of the stake bid, so the seller can always be guaranteed the desired amount. Here, the fee includes an exhibition fee and a fee that may occur in other distribution processes, such as a distribution fee, and may be referred to as a specific fee (eg, purchase fee) depending on the subject to be charged.

On the other hand, the successful bidder owns a stake in the product when he/she pays a payment amount based on the determined selling price of the stake piece. When there are multiple successful bidders for a single product, the multiple successful bidders jointly own the product. The amount paid by the successful bidder does not include a separate fee other than the aforementioned fee to the seller, and the successful bidder or seller can more accurately know the basis on which the fee is calculated in the auction.

As a result, from the standpoint of the successful bidder, the unreasonable problem of existing art auctions in which an unreasonable purchase fee is included in the amount paid by the successful bidder without notice is solved, and economic benefits are provided to the buyer. Furthermore, the auction service provider can automatically settle the commission based on the amount obtained by subtracting the lower limit of the stake bid from the selling price of the stake pieces, thereby consuming resources that may occur between the seller and the auction service provider (eg, time to set the commission, etc.) ) can be minimized.

The auction server 20 performs the operation of the step of FIG. 2 to proceed with the auction. The auction server 20 may store at least some of the information generated in the auction process as auction detail information. In certain embodiments, the equity auction system 1 may include a history storage 30 for storing auction detail information. The auction details storage 1 may be located inside the auction server 20 or outside as shown in FIG. 1 .

Additionally, there may be a case where the auction ends but there are no non-successful bidders (for example, when the sum of the number of bidding pieces of the bidder is equal to the number of sold pieces of the product). In this case, the selling price of the equity pieces may be determined by a process different from the process described above. In one embodiment, the selling price of the equity piece may be determined as the bid price of the equity piece of the lowest successful bidder included in the successful bidder group.

In another embodiment, the auction may end and the transaction may be concluded even if the sum of the number of stake pieces bid by the bidder is less than the sold quantity of the stake pieces by the predetermined time. In this case, the process of determining the selling price of the equity pieces may be applied when the aforementioned non-successful bidder does not exist. In another embodiment, when the sum of the number of stake pieces bid by the bidder is less than the number of stake pieces sold by the bidder by a predetermined time, the auction itself fails and the sale of the stake pieces may not be completed.

Additionally, after the auction information is received and before the auction information is provided to the user, the possibility of a failed bid during the auction may be calculated based on the lower limit of the stake bid and/or the number of sold stake pieces included in the received auction information. To this end, the equity auction system 1 may further include a prediction module 40 that generates (or learns) a failure probability model.

The prediction module 40 is configured to learn a failed bid probability model to calculate a failed bid possibility according to a product of a corresponding auction, a minimum bid price, and/or the number of bid share pieces, based on information about details of auctions that have failed in the past. In some embodiments, a failure probability model may be created further based on seller identity, product characteristics, and the like.

The failure probability model is applied to the product quantity included in the received auction information after receiving the auction information and before providing the auction information to the user, so that the auction is conducted based on the product quantity in the future auction. can be calculated.

In one embodiment, the probability of a failed bid is determined based on received auction information (eg, the number of sold stake pieces included in the auction information and the lower limit of stake bids) based on support vector machine (SVM), support vector data description (SVDD), It may be generated using a machine learning algorithm such as support vector regression (SVR), artificial neural network (ANN), K-means clustering (K-means clustering) algorithm, and the like.

Before the auction server 20 receives auction information from the seller and notifies other users of the start of the auction, the auction server 20 selects a corresponding product based on the product included in the received auction information, the number of selling share pieces, and/or the lower limit of the share bid. The probability of a failed bid is calculated when the auction is conducted by the number of sold share pieces. And, if the possibility of failure is greater than or equal to a predetermined possibility, the failure route may be further configured to transmit the failure route to the user terminal 10 of the seller. Then, the seller is induced to adjust the lowest bid price of the auction information. Due to this, the auction server 20 may increase the probability that the auction ends successfully without failing to bid.

Additionally, the auction server 20 may provide the seller with a lower limit on a new stake bid and/or the number of sold stake pieces at which the possibility of a bid is lowered based on the result of calculating the possibility of a failed bid. The lower limit of the new stake bid and/or the number of sold stake pieces is the amount and/or number corresponding to the possibility of a failed bid.

Since the above-described equity auction system proceeds with an auction service targeting equity pieces, it is possible to lower entry barriers for prospective purchasers. In addition, co-purchasers can enjoy the pleasure of owning artworks by being provided with digital prints of works, and further realize stable profits through sales when the value of works rises. In the end, it is possible to popularize the purchase of artworks, which have been recognized as the exclusive property of a few collectors.

In addition, the seller can obtain an effect of publicizing his/her product to at least as many other users as the number of bidders in addition to the number of successful bidders who co-own the product through equity pieces. This is because there is a possibility that the bidder will deliver the auction product to another user.

The method of auctioning shares of a product as an auction object according to the embodiments described above and the operation by the system therefor may be at least partially implemented as a computer program and recorded on a computer-readable recording medium. For example, implemented together with a program product consisting of a computer-readable medium containing program code, which may be executed by a processor to perform any or all steps, operations, or processes described.

The computer-readable recording medium includes all types of recording devices in which data readable by a computer is stored. Examples of the computer-readable recording medium include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like. In addition, computer-readable recording media may be distributed in computer systems connected through a network, and computer-readable codes may be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing this embodiment can be easily understood by those skilled in the art to which this embodiment belongs.

The present invention reviewed above has been described with reference to the embodiments shown in the drawings, but this is only exemplary, and those skilled in the art will understand that various modifications and variations of the embodiments are possible therefrom. However, such modifications should be considered within the technical protection scope of the present invention. Therefore, the true technical protection scope of the present invention should be determined by the technical spirit of the appended claims.

Claims (17)

A method of auctioning a share of a product performed by a processor as an auction object,
initiating an auction by obtaining auction information of a seller, including the number of selling equity pieces to be sold through an auction among the number of equity pieces, which are sales units of at least partial ownership of a product;
obtaining bid information of one or more bidders, including a bid price of the stake pieces and the number of bid stake pieces;
After the preset time has elapsed, based on the bid price of the bidder's share pieces, the number of bid share pieces, and the number of sold share pieces, while summing up the number of bid share pieces for each bidder in ascending order of bid price, the number of bid share pieces is the number of sold shares. determining a group of successful bidders including the lowest successful bidder when the number of pieces equals or exceeds the number of pieces;
determining a bid price of a non-successful bidder's equity piece, which is the highest among bid prices of a non-successful bidder's equity piece, which is lower than the bid price of an equity piece of the lowest successful bidder included in the successful bidder group, as the selling price of the equity piece; and
and completing payment processing by applying the selling price of the equity pieces to all of the successful bidders in the successful bidder group.
delete According to claim 1,
In the step of determining the stake piece bid price of the highest non-successful bidder as the equity piece selling price, if a plurality of subgroups are formed from the successful bidder group before the equity piece selling price is determined,
Determining the selling price of each sub-group's equity pieces to be equally applied to all successful bidders in each sub-group;
The step of determining the selling price of the equity pieces for each sub-group as the selling price for each sub-group as the bid price for the equity pieces of the highest bidder among bid prices for the equity pieces of the bidder lower than the bid price for the equity pieces of the lowest successful bidder for each group within the sub-group characterized by a method.
The method of claim 1, wherein determining a group of successful bidders including the lowest successful bidder comprises:
arranging bidders participating in the auction in ascending order of bid prices of the stake pieces;
summing the number of bid share pieces for each bidder in the order of the bid price of the share pieces, and determining a bidder whose sum of the number of bid share pieces equals or exceeds the number of sold share pieces as the lowest successful bidder; and
and determining a group of successful bidders including the lowest successful bidder and a bidder who has offered a bid price higher than that of the lowest successful bidder.
According to claim 4,
A method characterized in that, when there are a plurality of lowest successful bidders, a bidder who made a bid earlier is determined as the lowest successful bidder.
According to claim 4,
The payment amount requested from the lowest successful bidder is based on the selling price of the equity pieces determined to apply to the lowest successful bidder and the difference between the total number of bid equity segments and the number of sold equity segments of the group of successful bidders.
According to claim 1,
Further comprising the step of settling a fee for the seller,
The method of claim 1, wherein the fee is determined based on an amount obtained by subtracting the lower limit of the stake bid from the selling price of the stake piece applied to the successful bidder.
According to claim 1,
Differentially granting certain benefits to successful bidders based on bid prices of the successful bidders included in the successful bidder group;
The method of claim 1 , wherein the predetermined benefit is different from an amount obtained by subtracting the sale price of the equity piece from the bid price of the equity piece.
According to claim 1,
After the successful bidder group consisting of bidders who did not pay the bid amount at the time of participation in the auction is determined, at least some successful bidders in the successful bidder group do not pay the successful bid amount or do not pay for some of the number of successful bid share pieces. If not, determining an additional successful bidder based on the bid price of the stake piece of the non-successful bidder.
According to claim 9,
Wherein the additional successful bidder applies a bid price of the additional successful bidder's equity pieces as a selling price of the equity pieces.
According to claim 1,
In order to participate in the auction, the step of paying a bid price in advance through a user terminal of the bidder prior to a successful bid timing;
The step of completing the payment processing is,
and returning the excess difference when the pre-paid bid amount exceeds the successful bid amount.
According to claim 1,
calculating a possibility of failing bids based on at least one of a lower bid limit for equity bids and the number of sold equity pieces in the auction information, after receiving the auction information and before notifying bidders of an auction start; and
The method further comprising transmitting a failure warning to the seller when the possibility of failure is greater than or equal to a predetermined possibility.
According to claim 12,
The probability of failure is generated using at least one of a support vector machine (SVM), support vector data description (SVDD), support vector regression (SVR), artificial neural network (ANN), and K-means clustering algorithm characterized in that it is calculated by the failure probability model.
According to claim 1,
The bidding information of one or more bidders, including the bid price of the stake pieces and the number of bid stake pieces, is generated by the bidder's user terminal, and the bidder's user terminal responds to a user input to a price within the range of the upper limit of the bid for stake and the lower limit of the bid for stake. Bidding information is generated through a GUI (graphical user interface) that determines
The method of claim 1 , wherein the screen of the GUI is displayed to provide price comparison between the current stake bid price, the stake bid lower limit price, and the stake bid upper limit price through a relative position on the screen.
A computer-readable recording medium on which a computer program is recorded for performing the method according to any one of claims 1 and 3 to 14.
a user terminal of a seller that generates auction information including the number of sale share pieces to be sold through an auction among the number of share pieces, which are sales units of at least partial ownership of a product;
a bidder's user terminal generating bidding information including a bid price of stake pieces and the number of bid stake pieces; and
The auction is initiated by receiving the seller's auction information from the user terminal of the seller, the bidding information of one or more bidders is received from the user terminal of the bidder, and when a preset time elapses, the bidder's share piece bid price, the bid piece piece While summing up the number of bid share pieces for each bidder in order of highest bid price based on the number of bid share pieces and the number of sold share pieces, if the number of bid share pieces equals or exceeds the number of sold share pieces, a group of successful bidders including the lowest successful bidder is determined. determine the highest non-successful bidder's equity piece bid price among the non-successful bidder's equity piece bid prices lower than the equity piece bid price of the lowest successful bidder included in the successful bidder group as the equity piece selling price; A system that includes an auction server that completes payment processing by applying a selling price.
According to claim 16,
The user terminal of the bidder generates the bid information through a GUI for determining a price within a range of an upper bid limit for equity bid and a lower limit for equity bid in response to a user input, as a bid price for a bidder for equity pieces of the bidder;
The system of claim 1 , wherein the screen of the GUI is displayed to provide price comparison between the current stake bid price, the stake bid lower limit price, and the stake bid upper limit price through a relative position on the screen.

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