KR102218800B1 - A method for providing transaction services of advertisement traffic networks - Google Patents

Abstract

According to an embodiment of the present invention, a method for providing an advertisement transaction service includes: obtaining inventory information corresponding to an advertisement medium in which advertisement is to be provided; Processing a transaction conditional trading corresponding to the advertisement exposure traffic according to the inventory information; Generating transaction execution information corresponding to the advertisement exposure traffic according to the transaction conditional trading, and providing a value management service corresponding to the transaction execution information; And controlling the transmission of advertisements according to the inventory information according to the transaction execution information.

Description

Advertisement traffic transaction service provision method and its device {A METHOD FOR PROVIDING TRANSACTION SERVICES OF ADVERTISEMENT TRAFFIC NETWORKS}

The present invention relates to a method and apparatus for providing a transaction service. More specifically, the present invention relates to a method and apparatus for providing advertisement traffic transaction service.

With the development of media technology, the number of media to which consumers access information is gradually increasing (terrestrial broadcasting, cable TV, satellite TV, IPTV, DMB broadcasting, Internet broadcasting, etc.). The types of devices are also diversifying. As the media environment changes with the development of media technology, the advertising strategy is also changing.

For example, advertising media is free from the passive form through traditional TV, newspapers, electronic signs, etc., and the demand for Internet advertising increases due to the spread of smartphones, and advertisements can be provided by selective viewing of media. , Mobile advertisements such as in-app and web advertisements (M-web) are also becoming common.

Such a new advertisement method is evolving into various exposure methods according to the user's device usage environment, such as providing advertisement exposure accompanying when a user views a specific article, video, or image through an advertisement medium such as a terminal. .

Due to these various exposure methods, monetization strategies for advertisements are also diversifying, and for this purpose, advertisers, advertisement agencies, and individuals run their own business areas using advertisements through publishers.

Furthermore, in the related art, the schedule, order, form, and unit price of advertisement exposure between publishers and advertisers are previously defined and traded. This is a bidding method according to a competitive relationship between buyers and sellers of advertisement exposure.

However, the bidding transaction method of such advertisement exposure has caused various problems due to the recent formation of the global advertisement market and the difference between the transaction time and the actual advertisement execution time.

Specifically, for example, when a transaction is made between countries, there may be a problem of occurrence of a currency loss due to a difference in exchange rate between the bid transaction time point of the advertisement exposure and the advertisement execution time point.

In addition, there may be a problem in securing the safety of a transaction relationship for bidding transactions between countries in which advertisements are exposed, and there is a problem in that a stable proofing procedure is not prepared due to differences in the provision of documentary evidence for business transactions.

Due to the above-described problem, there is also a problem that substantial loss occurs, such as delay in payment of the bid transaction price for advertisement exposure.

This causes unintended damages between each trader, and it is urgent to prepare system-level measures to prevent this.

In addition, the value of advertisement exposure varies by time slot, and unexpected increase or decrease in value may occur due to the occurrence of specific issues. Even if a bidding transaction is made in consideration of the above, the loss at the actual execution time or There is also an instability that can generate profits.

In addition, the current situation is that the transaction itself is not activated, such as pre-designation through the annual contract method of large demanders, etc., and loss of opportunities for advertisement exposure of general consumers.

The present invention is to solve the above-described problems, and in traffic transaction corresponding to advertisement exposure, the present invention provides a transaction conditional trading that gives a condition for a value difference between the transaction time corresponding to the advertisement exposure traffic and the advertisement time. , By providing a value management service corresponding thereto, a method and apparatus for providing an advertisement transaction service to secure transaction stability in the global advertisement transaction market and to generate transaction conditional profits between traders corresponding to advertisement exposure traffic. It has its purpose to provide.

In addition, the present invention is a method for providing an advertisement transaction service that can improve security and stability by processing the transaction conditional trading and traffic transaction and value management services as described above based on distributed and stored transaction book data based on a block chain. And to provide the device for that purpose.

A method according to an embodiment of the present invention for solving the above-described problems, in the method of providing an advertisement transaction service, comprises: acquiring inventory information corresponding to advertisement media to be provided with advertisements; Processing a transaction conditional trading corresponding to the advertisement exposure traffic according to the inventory information; Generating transaction execution information corresponding to the advertisement exposure traffic according to the transaction conditional trading, and providing a value management service corresponding to the transaction execution information; And controlling the transmission of advertisements according to the inventory information according to the transaction execution information.

In addition, an apparatus according to an embodiment of the present invention for solving the above-described problems, in the apparatus for providing an advertisement transaction service, includes: an inventory management unit that acquires inventory information corresponding to advertisement media to be provided with advertisements; A trading processing unit for processing conditional trading corresponding to the advertisement exposure traffic for each inventory information; A service provider for generating transaction execution information corresponding to the advertisement exposure traffic and providing a value management service corresponding to the transaction execution information according to the transaction conditional trading; And an advertisement transmission management unit controlling advertisement transmission according to the inventory information according to the transaction execution information.

Meanwhile, the method according to an embodiment of the present invention for solving the above-described problems may be implemented as a program stored in a medium in order to execute the method on a computer or a recording medium in which the program is recorded.

According to an embodiment of the present invention as described above, by providing a transaction conditional trading that gives a value condition between a transaction point and an advertisement point corresponding to the advertising exposure traffic, and by providing a value management service corresponding thereto, the global advertising transaction market It is possible to provide a method for providing an advertisement transaction service and an apparatus therefor that ensure transaction stability in the market and generate transaction conditional revenue between traders corresponding to advertisement exposure traffic.

In particular, according to an embodiment of the present invention, trading conditional trading can provide a futures or option trading conditional trading service corresponding to advertising exposure traffic, so that the value at the time of the transaction and the value at the time of execution and the difference between the value of the transaction and the transaction between countries Even if there is a difference in exchange rate, it is easy to respond liquidly and secure additional profits.

In addition, according to an embodiment of the present invention, by processing the transaction conditional trading, traffic transaction, and value management service as described above based on distributed and stored transaction book data based on a block chain, security and stability can be improved. A method and apparatus for providing an advertisement transaction service can be provided.

And, according to an embodiment of the present invention, by using a block chain-based advertising traffic cryptocurrency as a transaction unit for traffic transaction and value management service, transaction risk due to changes in the liquid value of advertising exposure traffic and exchange rate differences between countries Minimizes and enables stable transactions through various cryptocurrency exchanges.

Such a service according to an embodiment of the present invention can increase the convenience and security of the advertisement exposure traffic transaction service, as well as increase the number of transaction participants by providing a function as an investment destination for the advertisement exposure traffic itself. In addition, it is possible to obtain a positive feedback effect that increases the system stability and security of the distributed network as the number of participants increases.

1 is a conceptual diagram schematically showing an entire system according to an embodiment of the present invention.
2 is a block diagram illustrating a service providing apparatus according to an embodiment of the present invention in more detail.
3 is a diagram for explaining a transaction condition setting interface according to an embodiment of the present invention, and FIG. 4 is a diagram illustrating processing of transaction condition information and execution information according to an embodiment of the present invention.
5 is a diagram illustrating processing information of a revenue management module according to an embodiment of the present invention.
6 is a flowchart illustrating a system operation according to an embodiment of the present invention.
7 is a view for explaining the processing of the revenue management module according to an embodiment of the present invention.

The following content merely illustrates the principles of the present invention. Therefore, those skilled in the art can implement the principles of the present invention and invent various devices included in the concept and scope of the present invention, although not clearly described or illustrated herein. In addition, it is understood that all conditional terms and examples listed in this specification are, in principle, expressly intended only for the purpose of making the concept of the present invention understood, and are not limited to the embodiments and states specifically listed as such. Should be.

In addition, it is to be understood that all detailed descriptions listing specific embodiments as well as principles, aspects and embodiments of the present invention are intended to include structural and functional equivalents of these matters. It should also be understood that these equivalents include not only currently known equivalents, but also equivalents to be developed in the future, that is, all devices invented to perform the same function regardless of structure.

Thus, for example, the block diagrams herein are to be understood as representing a conceptual perspective of exemplary circuits embodying the principles of the invention. Similarly, all flowcharts, state transition diagrams, pseudocodes, etc. are understood to represent various processes performed by a computer or processor, whether or not the computer or processor is clearly depicted and that can be represented substantially in a computer-readable medium. Should be.

The functions of the various elements shown in the figures, including a processor or functional block represented by a similar concept, may be provided by the use of dedicated hardware as well as hardware having the ability to execute software in association with appropriate software. When provided by a processor, the function may be provided by a single dedicated processor, a single shared processor, or a plurality of individual processors, some of which may be shared.

In addition, the explicit use of terms presented as processor, control, or similar concepts should not be interpreted exclusively by referring to hardware capable of executing software, and without limitation, digital signal processor (DSP) hardware, ROM for storing software. It should be understood to implicitly include (ROM), RAM, and non-volatile memory. Other commonly used hardware may also be included.

In the claims of this specification, components expressed as means for performing the functions described in the detailed description include all types of software including, for example, a combination of circuit elements or firmware/microcode that perform the above functions. It is intended to include all methods of performing a function to perform the function, and is combined with suitable circuitry for executing the software to perform the function. Since the invention defined by these claims is combined with the functions provided by the various enumerated means and combined with the manner required by the claims, any means capable of providing the above functions are equivalent to those conceived from this specification. It should be understood as.

The above-described objects, features, and advantages will become more apparent through the following detailed description in connection with the accompanying drawings, whereby those of ordinary skill in the technical field to which the present invention pertains can easily implement the technical idea of the present invention. There will be. In addition, in describing the present invention, when it is determined that a detailed description of a known technology related to the present invention may unnecessarily obscure the subject matter of the present invention, a detailed description thereof will be omitted.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a conceptual diagram schematically showing an entire system according to an embodiment of the present invention.

The entire system for providing advertisements according to an embodiment of the present invention includes an advertisement transaction service providing apparatus 100, a user terminal 200, and one or more advertisement media 300.

The advertisement transaction service providing apparatus 100 may be connected to the user terminal 200 and the advertisement medium 300 through a wired/wireless network to provide an advertisement transaction service, and may communicate with each other.

In addition, the advertisement transaction service providing apparatus 100 is connected to a block chain network formed by a block chain mesh network between a plurality of trader terminals in order to process transaction information in which the stability and transparency of the advertisement transaction service is secured, Distributed storage processing can be performed. Here, the trader terminal may optionally include a user terminal 200 and an advertisement medium 300, and transaction execution data according to the transaction information processing of the service providing device 100 is connected to the blockchain network. It can be distributed and stored to terminals.

To this end, the advertisement transaction service providing apparatus 100 and the user terminals 200 may be provided with a communication module for accessing a blockchain network. The blockchain network may be implemented as a wired network such as a local area network (LAN), a wide area network (WAN), or a value added network (VAN). In addition, blockchain networks include mobile radio communication network, satellite communication network, Bluetooth, Wireless Broadband Internet (Wibro), High Speed Downlink Packet Access (HSDPA), Wi-Fi, and Long Term (LTE). Evolution) can be implemented in all types of wireless networks. If necessary, the blockchain network may be a mixed wired and wireless network.

In addition, the service providing apparatus 100 and the user terminals 200 may register account information according to their node access to transaction book data shared in a cloud manner through a network. And, when the transaction execution data of advertisement traffic and the transaction of blockchain-based cryptocurrency are required, the service providing device 100 transmits the transaction information to be recorded in the transaction book data to all the trader terminals constituting the nodes of the blockchain network. I can.

Here, the transaction book data is a block chain having a structure in which a plurality of blocks are sequentially connected according to the generation order by including the hash value of the block previously generated by the current block for each block corresponding to a certain time or unit ( block chain) data can be linked.

Accordingly, verification of forgery or alteration of transaction book data can be easily processed according to verification of the hash value of the block chain. To this end, each trader terminal may provide computing power to perform calculation and verification processing for calculating the hash value of the next block, and may obtain a corresponding reward.

The security stability of such a blockchain can be formed by the participation of the sharers who share data in the system. Therefore, transaction information blocks including details of sharing between each sharer terminal connected to the blockchain network and currency issuance/transaction details, etc. can be sequentially stored, and hash values to prevent forgery are sequentially block chained. Transaction verification (proof-of-work) processing to be performed can be distributed in each trader terminal.

Meanwhile, the user terminal 200 may include various terminal devices that access the advertisement transaction service providing apparatus 100 for the purpose of trading advertisement traffic, and in particular, a supplier user terminal 200A corresponding to advertisement traffic, The consumer user terminal 200B may be illustrated.

According to an embodiment of the present invention, the user terminals 200 may be individually registered or may be registered according to an association with an SNS, and individual participation authentication is processed. Accordingly, the user terminal 200 may be a terminal in which a basic registration process has been completed in the advertisement transaction service providing apparatus 100 for implementing an advertisement traffic transaction service.

For example, the user terminal 200 may include a device associated with one or more users that provides transaction condition information, transaction conditional traffic supply information, or transaction conditional traffic demand information to the advertisement transaction service providing apparatus 100. In this case, the user terminal 200 may be any one of a server, a terminal, or an application controlled by the user.

In addition, the user terminal 200 is a terminal device for processing advertisement traffic transaction information of a supplier and a consumer, and an advertisement medium operator, an advertiser, an advertisement agency, an advertisement purchasing platform (DSP), other personal users' computers, mobile phones, and smart phones. (smart phone), smart pad (smart pad), notebook computer (laptop computer), PDA (Personal Digital Assistants), etc. may be further exemplified, but the present invention is not limited thereto, and other user input and information display are possible. It can be a variety of devices.

In addition, all or part of the functions of the user terminal 200 may be processed by replacing the advertisement transaction service providing apparatus 100. For example, the advertisement transaction service providing apparatus 100 may provide only an interface to the user terminal 200 and the advertisement transaction service providing apparatus 100 may perform the remaining processing for the advertisement transaction service.

Meanwhile, the advertisement medium 300 may include a media site for receiving advertisement content and outputting advertisements in various ways. In addition, the advertisement medium 300 may be implemented as a multi-device having various formats.

For example, the advertising medium 300 may include a web page corresponding to a specific URL, and the web page may include a TV, a computer, a mobile phone, a smart phone, a smart pad, a notebook computer ( laptop computer), PDA (Personal Digital Assistants), PMP (Portable Media Player), virtual reality providing device, or at least one of common devices such as kiosks or stationary display devices installed in a specific place. It can be provided through a device.

Based on such a system configuration, the advertisement transaction service providing apparatus 100 may conditionally transact advertisement traffic and provide an advertisement transaction service capable of a corresponding value management service to the user terminal 200.

To this end, the advertisement transaction service providing apparatus 100 obtains inventory information corresponding to advertisement media to be provided with advertisements from the user terminal 200 of the supplier, and provides the inventory information to one or more consumer user terminals, and the Transaction conditional trading corresponding to advertisement exposure traffic by inventory information can be processed.

In addition, the advertisement transaction service providing apparatus 100 generates transaction execution information corresponding to the advertisement exposure traffic according to the transaction conditional trading, provides a value management service corresponding to the transaction execution information, and provides the transaction execution information Accordingly, it is possible to control the advertisement transmission according to the inventory information.

Accordingly, the advertisement transaction service providing apparatus 100 processes the conclusion and execution of a transaction between the consumer user terminal 200 and the supply user terminal 200 based on conditional trading corresponding to the advertisement exposure traffic (or advertisement traffic), This makes it possible to create stable transaction revenues due to the characteristics of advertisement inventory and advertisement traffic.

More specifically, the user terminal 200 of the supplier may input advertisement inventory and transaction condition information corresponding to advertisement traffic to be registered in the transaction list.

In the case of the advertisement inventory corresponding to the advertisement area of the publisher (site), it may have a fixed size form, and for example, the size of a standard advertisement such as 300x250, 120x600 may be exemplified, so the target advertisement inventory is set as a unit. And the method of operation can be standardized.

Therefore, the processing process of advertisement traffic generated from advertisement inventory of all sites can be standardized in the same form. For example, advertisement traffic according to an embodiment of the present invention may be determined according to a global standard format (iab) format.

In addition, since the value of each advertisement inventory may vary over time, the unit price of advertisement traffic may be variously determined for each time period according to the popularity of each site page.

According to such value volatility, the advertisement transaction service providing apparatus 100 according to an embodiment of the present invention receives transaction condition information of a supplier corresponding to the advertisement traffic and transaction condition information of a customer from each user terminal 200. And, it is possible to provide a conditional transaction service that provides transaction execution and management processing in response to a transaction matched between received transaction condition information. The transaction service may include a futures and option trading transaction service, and the service providing device 100 may further provide a value management service according to each transaction condition.

Accordingly, it enables transactions of various conditional advertisement traffic based on diversified transaction conditions and asset volatility, and enables diversified value management and revenue monitoring.

In addition, since ad traffic can be conditionally forward traded, general advertisers or agencies other than large advertisers can resolve the instability caused by value changes at the time of execution, and even for individuals, predict changes in the value of ad traffic. You will be able to generate revenue through it.

For such a transaction service, the service providing device 100 may provide a trading interface corresponding to the advertisement traffic to the user terminal 200, and through the trading interface, each user terminal 200 Supply or demand transaction condition information may be registered in a transaction list managed by the service providing apparatus 100.

In addition, the service providing device 100 performs transaction execution processing for transactions matching transaction conditions based on the transaction list, and stores and manages transaction execution information corresponding thereto through a distributed network based on a blockchain. Bar, this will be described in more detail later.

Here, the transaction condition information may include at least one of transaction period information, transaction amount information, and unit price condition information set in response to advertisement traffic, and the transaction condition information includes the advertisement exposure traffic at a specified expiration time. It may include futures condition information indicating that a transaction is performed according to condition information, or option condition information indicating that a transaction option according to the unit price condition information of the advertisement exposure traffic can be exercised at a specified expiration time.

Accordingly, the user can determine the expiration time, transaction volume, transaction period, and unit price condition corresponding to futures or options by predicting the value volatility of advertising traffic per ad inventory, and the value of advertising traffic and transaction currency corresponding to the expiration point thereafter. It is possible to diversify profitability through fluctuations.

In particular, according to an embodiment of the present invention, in the transaction of advertising traffic, the currency unit may be designated as the advertising traffic cryptocurrency based on the blockchain network, and the service providing device 100 issues and converts cryptocurrency for this And transaction services, which not only enables more stable transactions based on distributed ledgers, but also prevents foreign exchange losses due to existing advertising traffic transactions by country through integrated transactions. Since uncertainty caused by volatility can be prevented in advance, transaction stability and convenience can be improved.

In addition, by the advertisement traffic transaction service of the service providing device 100 according to an embodiment of the present invention, the user can change the value of the cryptocurrency used for the advertisement traffic transaction and the profit at the expiration point due to the gift or option condition. The revenue due to the change in the real value of the advertisement inventory and advertising traffic can be generated in various ways, respectively, and the service providing device 100 can provide a real-time revenue information monitoring service corresponding to the concluded transaction. have.

2 is a block diagram illustrating a service providing apparatus according to an embodiment of the present invention in more detail.

Referring to FIG. 2, a service providing apparatus 100 according to an embodiment of the present invention includes a control unit 110, a communication unit 120, a user management unit 130, an inventory management unit 140, a trading processing unit 150, and a transaction conclusion. It may be configured to include a management unit 160, a value management service provider 165, a storage unit 170, and an advertisement transmission management unit 180.

The control unit 110 accesses the block chain network of the advertisement transaction service providing device 100, user registration, inventory information registration, transaction conditional trading processing, transaction execution management, value management service provision, advertisement transmission management and processing operations, and respective components. Overall control of element behavior and execution of functions. For example, the controller 110 may be implemented as a processor for controlling all or a part of the advertisement transmission management function for the advertisement medium 300 or a program for executing the same.

In addition, the communication unit 120 is between the advertisement transaction service providing apparatus 100 and a mobile communication network, or a wireless communication system including an Internet network, or the advertisement content management apparatus 100 and the user terminal 200 or the advertisement medium 300 It may include one or more communication modules that enable wireless communication between networks in which are located or between node terminals connected to a block chain network. For example, the communication unit 120 may include a mobile communication module, a wireless Internet module, a short-range communication module or a wired communication module.

The user management unit 130 performs user registration and account management for one or more user terminals 200 using the advertisement transaction service providing apparatus 100.

The user management unit 130 receives authentication information including at least one of account identification information logged into the user terminal 200 from the user terminal 200, terminal identification information of the user terminal 200, or SNS information, and the authentication The registration of user information can be processed using the information. As described above, the user of the user terminal 200 may be divided into a demand source and a supplier, and the demand source may be an advertiser, an advertising agency, an advertisement purchase platform, an individual, etc., and the supplier may be an operator of an advertising medium, a publisher, etc. It may be possible to participate in both directions, including all users.

Accordingly, the user management unit 130 may register and manage advertisement media information and advertisement inventory information provided by the user terminal 200 of the supplier.

In addition, the inventory management unit 140 acquires, stores, and manages inventory information using at least one of advertisement media information, advertisement size information, area information, location information, and type information of the advertisement inventory obtained from the user management unit 130. Can be

Here, the inventory information may form basic information of a transaction target for an advertisement transaction service according to an embodiment of the present invention. In addition, the inventory information may include unit information on which advertisements are exposed in each advertisement medium 300. For example, the inventory information may include advertisement items for each size that can be output from the advertisement medium 300.

In particular, the advertisement item may include one or more advertisement positions and size information capable of providing advertisements at a location that can minimize user discomfort without interfering with the layout of each device output of the advertisement medium 300. have. To this end, the inventory management unit 140 analyzes the layout information for each advertisement medium 300 and for each device based on the main advertisement unit information and the reference layout information, and accordingly, the inventory information for each multi-device advertisement medium 300 May be obtained and output to the trading processing unit 150.

Meanwhile, the trading processing unit 150 provides conditional trading processing of advertisement traffic corresponding to each inventory information. Here, the trading processing unit 150 may include a futures trading module, an option trading module, and a deposit processing module.

According to an embodiment of the present invention, the transaction condition of advertisement traffic may include information on at least one of a futures transaction condition and an option transaction condition corresponding to the unit price condition information at the time of expiration, and the user terminal ( When the transaction condition information corresponding to the advertisement traffic for each inventory is input through 200), the trading processing unit 150 generates a transaction condition list including the input transaction condition information, and provides it to each user terminal 200. can do.

Here, the transaction condition information may include any one of futures transaction condition information and option transaction condition information.

More specifically, the futures condition information may be processed by the futures transaction module, and may include transaction information indicating that the advertisement exposure traffic is transacted according to the unit price condition information at an expiration point specified by the transaction condition. In addition, the futures condition information may include expiration time information corresponding to the futures transaction, advertisement period information, quantity information, unit price condition information, and deposit information.

In addition, the futures transaction module may transfer the deposit information corresponding to the unit price condition information to the deposit processing module to conclude a transaction of transaction information corresponding to the futures condition information, and the deposit processing module is used between traders corresponding to the deposit information. Deposits can be received and maintained.

In addition, the trading processing unit 150 may perform a transaction processing corresponding to the unit price condition information of the advertisement traffic when the expiration time arrives through the futures transaction module, and may return the managed deposit through the deposit processing module.

Meanwhile, the option condition information may be processed by the option transaction module, and may include transaction information indicating that a transaction right according to the unit price condition information of the advertisement exposure traffic can be exercised at a specified expiration point.

The option condition information may include transaction right information, expiration time information, quantity information, advertisement period information, unit price condition information, and option premium information. The transaction right information may include exercise rights information of either the right to buy (call option) or the right to sell (put option), and the premium information may include additional amount information requiring advance payment in response to the option. have.

The option transaction module may request the purchaser's payment processing corresponding to the option premium to each user terminal 200 to conclude a transaction of transaction information corresponding to the option condition information, and the premium payment information is a transaction execution management unit 160 Can be delivered to.

In addition, the trading processing unit 150 may determine whether to exercise the trading right option corresponding to the unit price condition information of advertisement traffic when the expiration time arrives through the option transaction module. To this end, the trading processing unit 150 may request information on whether to exercise the right option from the user terminal 200, or determine whether to exercise an automated option through comparison between market price information of advertisement traffic and unit price condition information.

In this way, the trading processing unit 150 may perform matching processing between the transaction condition information in which the futures transaction condition or option transaction condition is input through the futures transaction module and the option transaction module, and the matched transaction condition information is transferred to the transaction execution management unit ( 160) to request a fastening process.

For example, the futures transaction module and the option transaction module index transaction condition information including futures condition information from the transaction list, and transaction condition information in which the futures condition information of the customer and the futures condition information or option condition information of a supplier are matched. May be transferred to the transaction execution management unit 160.

In addition, the transaction execution management unit 160 receives matching and processing result information of the transaction module and the deposit processing module of the trading processing unit 150, and provides a transaction execution and management service according to the matched transaction condition information.

In particular, the transaction execution management unit 160 concludes a forward transaction contract for advertisement traffic corresponding to the transaction condition information processed by the trading processing unit 150, and distributes transaction book data including the concluded contract information through a blockchain network. Can be stored and managed.

To this end, the transaction execution management unit 160 may receive transaction condition information and contract proof information (for example, digital signature information, etc.) for signing a purchase contract between traders, and receive the received transaction condition information and contract proof information. By storing and managing the ledger data distributed in the blockchain network, forgery and tampering can be prevented in advance.

On the other hand, payment of the amount for signing a contract may be possible with a predetermined advertisement traffic cryptocurrency issued based on a blockchain network in response to the advertisement traffic.

For example, the advertising traffic cryptocurrency unit may be a currency unit for determining the unit price condition on the transaction condition. Accordingly, unit price condition information in transaction conditional trading may be determined based on the advertisement traffic cryptocurrency.

To this end, the value management service provider 165 may perform a transaction processing of the blockchain network-based advertisement traffic cryptocurrency between a buyer account and a seller account in response to the transaction execution information.

More specifically, the value management service provider 165 issues a cryptocurrency corresponding to advertisement traffic determined as a target for contract conclusion through a cryptocurrency management module, or converts advertising traffic to cryptocurrency corresponding to cash payment of a buyer In accordance with the execution of the expiration point of the concluded transaction or exercise of rights, the transaction processing between accounts of the advertising traffic cryptocurrency can be performed.

For example, in the case of the user terminal 200 of a consumer, in order to form a transaction fund for trading, account deposit information may be provided to the cryptocurrency management module and a corresponding advertising traffic cryptocurrency may be issued.

In addition, the value management service providing unit 165 can provide a conversion or reverse conversion process between another cryptocurrency of an external exchange and the advertisement traffic cryptocurrency through an exchange module. It is possible to receive exchange transaction service and cash conversion transaction service, and generate diversified profits according to market price fluctuations between currencies.

Meanwhile, the value management service provider 165 may process the transaction of the advertisement traffic cryptocurrency according to the execution of the expiration time of the concluded transaction, and thus may process the completion of the purchase corresponding to the transaction execution information. Accordingly, the transaction execution management unit 160 may share the transaction execution information on which the purchase is completed again using the blockchain network.

Meanwhile, the value management service provider 165 may monitor transaction revenue management information using the transaction execution information through a revenue management module, and provide the monitored transaction revenue management information to each user terminal 200. I can.

For example, the transaction revenue management information is calculated based on advertisement traffic value information corresponding to the inventory, currency conversion value information corresponding to the transaction execution information, and gift or option condition information included in the transaction execution information. May contain current rate of return information.

In addition, the transaction revenue management information, the value change according to at least one of advertising traffic value information corresponding to the inventory, currency conversion value information corresponding to the transaction execution information, and gift or option condition information included in the transaction execution information May contain information.

In this way, users analyze and monitor revenue information according to diversified factors such as changes in the value of advertising traffic transaction contracts concluded based on futures or option condition information, changes in the value of current cryptocurrency, and changes in the value of advertising traffic You can do it.

Meanwhile, the advertisement transmission management unit 180 performs overall advertisement data management and processing for advertisement transmission, and advertisement data of the consumer user terminal 200 that finally purchases the advertisement traffic information by the arrival of the conditional transaction expiration. Based on, it is possible to control the transmission of advertisements for each advertisement medium during the transaction period for each inventory.

3 is a diagram for explaining a transaction condition setting interface according to an embodiment of the present invention, and FIG. 4 is a diagram illustrating processing of transaction condition information and execution information according to an embodiment of the present invention.

First, referring to FIG. 3, the trading processing unit 150 can provide a transaction condition setting interface to the user terminal 200 of the supplier, and the user can input the transaction target inventory information through the interface. The advertisement traffic transaction condition information may be input and transmitted to the service providing device 100.

First, the inventory information may include at least one of site information, size information, location information, and type information corresponding to inventory for each advertisement medium.

Further, the advertisement traffic transaction condition information may include futures condition information or option condition information, and thus unit price condition information and detailed condition information for each future or option transaction condition may be input. The unit price information may correspond to an eCPM (cost per 1000 effective exposures) unit price criterion input, and the unit price criterion may be input in the aforementioned advertising traffic cryptocurrency unit.

In addition, the detailed condition information may include transaction preference information, transaction period (advertising period) information, and tradable advertisement traffic quantity information, and the total transaction amount may be directly input or automatically calculated according to unit price input.

In addition, as shown in FIG. 4, the input transaction condition information may be provided to the user terminals 200 of each customer, and thus may be provided in the form of an advertisement traffic transaction condition list.

For example, as shown in FIG. 4, the service providing device 100 may include a period, a type of an exposure area, a number of impressions, and a CTR based on the current status data of advertisement traffic for the inventory designated by the supplier terminal 200. Basic analysis information such as click-through rate) may be calculated and additionally provided to the list, and the list may include the pre-input futures or option transaction condition information for each transaction condition.

For example, when a unit price of a gift or option conditional advertisement exposure traffic is input in the user terminal 200 of the publisher, conditional transaction information of the gift or option is registered in the list, and the user terminals 200 of the advertiser wishing to trade As a result, transaction condition information may be exposed.

In addition, the service providing apparatus 100 may receive transaction condition information of a customer corresponding to the transaction list from the user terminal 200 of the advertiser and check whether the transaction condition information is matched.

When the transaction condition information is matched, information between traders and the transaction condition information may be separated from the transaction condition list and transmitted to the transaction execution management unit 160.

And, the transaction execution management unit 160 requests the deposit processing and supporting document information of the user terminal 200, and when the corresponding deposit processing confirmation and supporting document information is received, the transaction execution information is generated to establish the blockchain network. Storage of distributed ledgers can be performed.

Accordingly, by the signed transaction, the advertiser can secure the right to trade the futures of advertising traffic or the right to exercise at the expiration of the option transaction, and the contract signing information is stored in a distributed ledger that is not forged, Transaction stability and security can be secured.

5 is a diagram illustrating processing information of a revenue management module according to an embodiment of the present invention.

5, the value management service provider 165 according to the embodiment of the present invention may include a revenue management module, and the revenue management module according to the embodiment of the present invention monitors diversified revenue factors and It may include at least one of an inventory status module for management, a possessed traffic value evaluation module, a cryptocurrency value conversion module, and a transaction conditional profit analysis module.

First, the inventory status module may provide advertisement traffic sales unit price information for each inventory managed by the inventory management unit 140, and may provide residual advertisement traffic status information for each inventory.

In addition, the possessed traffic value evaluation module may provide current value evaluation information of the possessed traffic realized through purchase of inventory traffic. Here, the possessed traffic value evaluation module may analyze the traffic value at the time of purchase (traffic transaction price) and the traffic revenue evaluation index information based on the traffic value at the current time and provide it to the user terminal 200.

In addition, the cryptocurrency value conversion module may provide value conversion information of the advertisement traffic cryptocurrency purchased for traffic purchase.

For example, advertising traffic cryptocurrency may be converted into cash or other currency. Accordingly, the value conversion module analyzes the advertising traffic cryptocurrency value (cryptocurrency transaction price) at the time of cryptocurrency purchase and the cryptocurrency value revenue evaluation index information based on the ad traffic cryptocurrency value at the present time, It can be provided as 200.

Meanwhile, the transaction conditional profit analysis module may provide the user terminal 200 with profit analysis information expected at the expiration point of a signed futures or option conditional transaction.

The transaction conditional revenue analysis module provides real-time profitability analysis information at the time of execution of futures transactions or profitability analysis information at the event of option trading by integrated analysis of the above-described change in the value of the holding traffic, the change in the value of cryptocurrency, and the information on the inventory status. can do.

Accordingly, each of the user terminals 200 of the supplier and the customer can grasp the information on the profitability and fluctuations of the current standard for forward sales or purchased traffic, and check the expected profit rate through the increase or decrease of the amount fluctuating in real time. I can.

6 is a flowchart illustrating a system operation according to an embodiment of the present invention.

Referring to FIG. 6, the service providing apparatus 100 according to an embodiment of the present invention processes a trading transaction user registration request from the user terminal 200 through the user management unit 130 (S101).

In addition, the service providing apparatus 100 constructs a trading conditional advertisement traffic trading list according to a user input of a supplier (S103), and provides real-time trading information corresponding thereto to each user terminal 200 (S105).

In addition, the service providing apparatus 100 indexes a transaction condition matching the transaction condition received from the user terminal 200 of the customer in the transaction conditional advertisement traffic trading list (S107).

When the transaction conditions are matched, the service providing device 100 requests and processes the deposit between traders corresponding to the matched transaction conditions through the trading processing unit 150 (S109), and the transaction execution management unit 160 Evidence information corresponding to the transaction conclusion information is acquired through (S111). Here, the proof information may be digital signature information encrypted between traders.

Thereafter, the transaction execution management unit 160 of the service providing apparatus 100 may form and store the transaction execution information as blockchain-based distributed ledger data, and may propagate to other node terminals constituting the blockchain network to request verification. (S113).

Meanwhile, the value management service provider 165 of the service providing device 100 provides a real-time value management service according to the value liquidity of advertisement traffic and cryptocurrency (S115).

And, when the expiration point has arrived, the service providing device 100 may process a transaction execution or option exercise of advertisement traffic based on the transaction conclusion information through the value management service providing unit 165, and the cryptocurrency accordingly It is possible to provide the payment transaction processing (S117).

On the other hand, in response to a request for transmission of advertisement data from the consumer terminal 200 that has purchased the traded advertisement traffic, the advertisement transmission management unit 180 of the service providing device 100 performs the transaction according to the transaction period and the amount of traffic for the transaction target inventory. The advertisement transmission of advertisement data can be controlled and managed (S119).

7 is a view for explaining the processing of the revenue management module according to an embodiment of the present invention.

Referring to FIG. 7, the transaction revenue management unit of the service providing apparatus 100 according to an embodiment of the present invention includes monitoring and analysis information of revenue information corresponding to each of the supply user terminal 200A and the demand user terminal 200B. Provide processing can be performed.

In particular, as described above, the revenue management module may provide inventory status analysis, possession traffic value evaluation, cryptocurrency value conversion, and transaction conditional revenue analysis information. This allows the user to check the return rate in real time by presenting the evaluation amount for the investment value through the inventory to the user terminals 200 to the demander and the supplier, and the effect of resale and execution through this Make it possible to be provided with indicators to evaluate sex.

In particular, according to an embodiment of the present invention, a forward forward transaction or an option right transaction according to the amount converted to cryptocurrency is processed rather than simple cash execution. In this process, the value of the inventory due to currency conversion may be variable. .

Accordingly, the supplier user terminal 200A can check the profitability according to the change in the liquid value of the paid cryptocurrency, and the demand user terminal 200B provides the inventory for the period up to the expiration point secured according to futures or option transactions. You can check the variable value fluctuations, decide whether to resell in response, or request monetization at the time of execution.

Explaining this as a processing process for each subject, first, the supplier user terminal 200A inputs transaction expiration point information, inventory information, transaction traffic information, and unit price information (ePCM standard, advertisement traffic cryptocurrency unit conversion) as transaction condition information. And, it is possible to process the waiting for execution of the entered transaction. In addition, the supplier user terminal 200A may increase the transaction execution rate by providing information on the adjustment range of the contracting condition to the service providing device 100.

In addition, the supplier user terminal 200A realizes pre-sale (gift condition) or sale of sales authority (optional condition) for advertising traffic to be generated in the future by signing a transaction with the service providing device 100. It can create transaction value that can be prepared and secured for stable advertising revenue.

In addition, the service providing apparatus 100 may provide revenue management information according to the variable value to the supplier user terminal 200A, which may be determined according to the volatility of the market value of the advertising traffic cryptocurrency and the time of cash conversion. The supplier user terminal 200A may additionally obtain an opportunity to improve the value of advertising traffic by requesting cash conversion at an appropriate time.

Meanwhile, the consumer user terminal 200B outputs a list of transaction conditions provided from the service providing apparatus 100 and requests the service providing apparatus 100 to convert the advertisement traffic cryptocurrency of the purchase deposit (or margin) corresponding thereto.

Thereafter, the consumer user terminal 200B can complete the transaction by inputting the deposit or margin payment based on the advertisement traffic cryptocurrency and purchase necessary information, and the unit price condition information according to the expiration time from the service providing device 100 Payment of the base transaction price and purchase processing of advertising traffic can be provided.

Accordingly, the consumer user terminal 200B can create a transaction value capable of securing an advertisement exposure space at a necessary time by pre-purchasing future inventory.

In addition, the service providing device 100 may provide revenue management information according to the variable value to the consumer user terminal 200B, and the variable value is primarily the present value and the expiration time of the market value of the advertising traffic cryptocurrency. It can be determined by the volatility of the value. In addition, the variable value may be secondarily determined according to the volatility of the value of the advertising traffic itself, and the value may be determined based on the advertising traffic cryptocurrency unit.

Accordingly, the service providing device 100 calculates the primary revenue according to the primary value volatility of the cryptocurrency through the revenue management module, and performs a revenue adjustment process according to the secondary value volatility corresponding to the primary revenue. By doing so, it is possible to calculate the total revenue fluctuation information and provide it to the user terminal 200B.

In this way, the service providing device 100 may provide information on the change in the value of the advertising traffic cryptocurrency through the revenue management module, and may predict the change in the value of the advertising traffic at the expiration point according to the transaction condition. Since the profit rate change chart information or the profit rate change information can be provided as graph or numerical information, it is possible for the user to easily monitor the change in profits, thereby inducing transaction activation of advertising traffic.

The above-described method according to the present invention may be produced as a program for execution in a computer and stored in a computer-readable recording medium. Examples of computer-readable recording media include ROM, RAM, CD-ROM, and magnetic tape. , Floppy disks, and optical data storage devices.

The computer-readable recording medium is distributed over a computer system connected by a network, and computer-readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes and code segments for implementing the method can be easily inferred by programmers in the art to which the present invention belongs.

In addition, although the preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above, and the technical field to which the present invention belongs without departing from the gist of the present invention claimed in the claims. In addition, various modifications can be implemented by those of ordinary skill in the art, and these modifications should not be individually understood from the technical spirit or prospect of the present invention.

Claims (19)

In the method of operating an advertisement transaction service providing device,
Obtaining, by an advertisement transaction service providing apparatus, inventory information corresponding to an advertisement medium in which advertisements are to be provided;
The advertisement transaction service providing device uses the block chain-based transaction book data shared between each sharer terminal connected to the blockchain network, and uses the block as a transaction fund for trading corresponding to the advertisement exposure traffic according to the inventory information. Processing a transaction conditional trading based on an advertisement traffic cryptocurrency issued through a chain network;
The advertisement transaction service providing apparatus generates transaction execution information corresponding to the advertisement exposure traffic according to the transaction conditional trading, stores it in the transaction book data, and provides a value management service corresponding to the transaction execution information ; And
The advertisement transaction service providing apparatus comprises controlling, by the advertisement transaction service providing apparatus, transmitting an advertisement according to the inventory information according to the transaction execution information of the transaction book data,
The step of providing the value management service,
The advertisement transaction service providing device may include profit at expiration due to a gift or option condition under the transaction condition, profit due to a change in the value of the advertisement traffic cryptocurrency, and a change in the real value of advertisement traffic corresponding to the advertisement inventory. It further comprises the step of providing the transaction revenue information obtained by monitoring the revenue to the user terminal,
The transaction revenue information includes the current value of the market value of the advertising traffic cryptocurrency and the first revenue according to the change in the value of the market value of the advertising traffic cryptocurrency at the expiration point of the transaction condition, and the advertisement for the first revenue. It contains the total revenue change information including the secondary revenue processed by the revenue adjustment operation according to the change in the real value of the traffic.
How to provide advertising transaction services. The method of claim 1,
The transaction execution information includes transaction condition information including unit price condition information of the advertisement exposure traffic
How to provide advertising transaction services. The method of claim 2,
The transaction condition information includes gift condition information indicating that the advertisement exposure traffic is transacted according to the unit price condition information at a specified expiration time.
How to provide advertising transaction services. The method of claim 2,
The transaction condition information includes option condition information indicating that a transaction right according to the unit price condition information of the advertisement exposure traffic can be exercised at a specified expiration time.
How to provide advertising transaction services. The method of claim 1,
The step of providing the value management service,
Performing, by the advertisement transaction service providing device, a transaction processing of the blockchain network-based advertisement traffic cryptocurrency between a buyer account and a seller account in response to the transaction execution information;
Processing, by the advertisement transaction service providing apparatus, a purchase completion corresponding to the transaction execution information according to the transaction processing of the advertisement traffic cryptocurrency; And
The advertisement transaction service providing apparatus includes the step of distributedly sharing the purchase-completed transaction execution information using the block chain network.
How to provide advertising transaction services. The method of claim 5,
The step of providing the value management service,
The advertisement transaction service providing apparatus further comprises providing a conversion transaction service corresponding to the cryptocurrency.
How to provide advertising transaction services. delete The method of claim 1,
The transaction revenue management information,
Including advertising traffic value information corresponding to the inventory, cryptocurrency value information corresponding to the transaction execution information, and current yield information calculated based on transaction condition information included in the transaction execution information
How to provide advertising transaction services. The method of claim 8,
The transaction revenue management information,
Comprising value change information according to at least one of advertising traffic value information corresponding to the inventory, cryptocurrency value information corresponding to the transaction execution information, and transaction condition information included in the transaction execution information
How to provide advertising transaction services. In the apparatus for providing an advertisement transaction service,
An inventory management unit that acquires inventory information corresponding to an advertisement medium to be provided with advertisements;
Using the blockchain-based transaction book data shared between each sharer terminal connected to the blockchain network, advertisements issued through the blockchain network as transaction funds for trading corresponding to the advertisement exposure traffic for each inventory information A trading processing unit that processes transaction conditional trading based on traffic cryptocurrency;
A service providing unit for generating transaction execution information corresponding to the advertisement exposure traffic according to the transaction conditional trading, storing it in the transaction book data, and providing a value management service corresponding to the transaction execution information;
In accordance with the transaction execution information of the transaction book data, comprising an advertisement transmission management unit for controlling the advertisement transmission according to the inventory information,
The service provider,
Transaction revenue obtained by monitoring revenue at maturity due to futures or option conditions under the transaction conditions, revenue due to changes in the value of the advertising traffic cryptocurrency, and revenue due to changes in the real value of advertising traffic corresponding to advertising inventory It includes a revenue information management unit that provides information to the user terminal,
The transaction revenue information includes the current value of the market value of the advertising traffic cryptocurrency and the first revenue according to the change in the value of the market value of the advertising traffic cryptocurrency at the expiration point of the transaction condition, and the advertisement for the first revenue. It contains the total revenue change information including the secondary revenue processed by the revenue adjustment operation according to the change in the real value of the traffic.
Device for providing advertising transaction service. The method of claim 10,
The transaction execution information includes transaction condition information including unit price condition information of the advertisement exposure traffic
Device for providing advertising transaction service. The method of claim 11,
The transaction condition information includes gift condition information indicating that the advertisement exposure traffic is transacted according to the unit price condition information at a specified expiration time.
Device for providing advertising transaction service. The method of claim 11,
The transaction condition information includes option condition information indicating that a transaction of the advertisement exposure traffic can be exercised according to the unit price condition information at a specified expiration time.
Device for providing advertising transaction service. The method of claim 10,
The service provider
A transaction execution information management unit that generates the transaction execution information using a distributed and shared blockchain network; And
In response to the transaction execution information, a cryptocurrency management unit that performs a transaction processing of the blockchain network-based advertising traffic cryptocurrency between a buyer account and a seller account;
The transaction execution information management unit distributes and shares the transaction execution information completed with the purchase using the blockchain network.
Device for providing advertising transaction service. The method of claim 14,
The cryptocurrency management unit,
Providing individual transaction services corresponding to the cryptocurrency
Device for providing advertising transaction service. delete The method of claim 10,
The transaction revenue information,
Including advertising traffic value information corresponding to the inventory, cryptocurrency value information corresponding to the transaction execution information, and current yield information calculated based on transaction condition information included in the transaction execution information
Advertising transaction service provision device The method of claim 17,
The transaction revenue information,
Comprising value change information according to at least one of advertising traffic value information corresponding to the inventory, cryptocurrency value information corresponding to the transaction execution information, and transaction condition information included in the transaction execution information
Device for providing advertising transaction service. A non-volatile recording medium on which a program for executing the method according to any one of claims 1 to 6 and 8 to 9 on a computer is recorded.

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