WO2007094534A1 - Electronic commerce service system and method for intermediating star and seller - Google Patents

Electronic commerce service system and method for intermediating star and seller Download PDF

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Publication number
WO2007094534A1
WO2007094534A1 PCT/KR2006/002081 KR2006002081W WO2007094534A1 WO 2007094534 A1 WO2007094534 A1 WO 2007094534A1 KR 2006002081 W KR2006002081 W KR 2006002081W WO 2007094534 A1 WO2007094534 A1 WO 2007094534A1
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WIPO (PCT)
Prior art keywords
details
star
terminal
electronic commerce
advertising
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Application number
PCT/KR2006/002081
Other languages
French (fr)
Inventor
Young Bae Ku
Jung Du Choi
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Gmarket Inc.
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Publication of WO2007094534A1 publication Critical patent/WO2007094534A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention generally relates to an electronic commerce service system and an electronic commerce service method. More specifically, the present invention relates to an electronic commerce service system and an electronic commerce service method that enables the contract between a star who wants to make income through the internet advertisements of products and a seller who wants to improve the amount of sales by an advertising means provided by a star via the internet, and that can manage a database according to the completed contract so as to distribute the sales profit to the seller and the star via the internet.
  • Korean Patent Publication No. 2003-43528 discloses a system and method for selling products with autographs of stars through the internet.
  • this publication when a potential purchaser connects to the internet he or she can search stars on the internet, and if he or she chooses a star, an internet server provides products with an autograph made by the chosen star so as to enable the purchaser to pick up some of the provided products and settle the price via the internet.
  • the conventional electronic commerce service system only show a basic scheme to connect stars with product sellers on line, and they do not present how to make an on-line decision for selling products with reflecting stars opinion, how to automatically calculate and pay the prices for stars advertisements after sales, how to manage donation details when stars want to make internet donations and how to settle adjustment details after the adjustment of products on the internet.
  • [7] When there is no electronic commerce service systems suitable for an on-line shopping mall to execute the content of an advertising contract between a star and a seller vicariously, a fixed amount of money should be paid in advance to the star even if a seller cannot help submitting himself or herself to unexpected risks without knowing the actual product sales, which in turn may impose higher price on a purchaser.
  • the first purpose of the present invention is to provide an electronic commerce service system and an electronic commerce service method that enable an advertising contract between a star and a seller through the internet.
  • the second purpose of the present invention is to provide an electronic commerce service system and an electronic commerce service method that make it possible to manage details on an advertising price and a selling price to be paid to a star and a seller respectively, depending on the content of the contract.
  • the third purpose of the present invention is to provide an electronic commerce service system and an electronic commerce service method that manage adjustment details by an internet server after a payable amount is paid to a star and a seller.
  • the present invention's main purpose is to implement an electronic commerce service that can intermediate a star and a seller on the internet, but other types of electronic commerce service may also be within the scope of the present invention so long as that service intermediates an on-line contract between someone who owns an advertisement right and a seller and vicariously execute the contract on the internet.
  • FIG. 1 is a block diagram illustrating an electronic commerce service system and an electronic commerce service method according to an embodiment of the present invention.
  • an electronic commerce service system comprises: a seller terminal for internet connection of a product seller; a purchaser terminal for internet connection of a product purchaser; a star terminal for internet connection of a star who provides an advertising means of a product; and an electronic commerce server configured to provide electronic commerce service so as to trade a product through an internet with the seller terminal and the purchaser terminal, wherein the electronic commerce server is configured to transmit details of proposed products suggested from the seller terminal to the star terminal, receive details of selected products transmitted from the star terminal after the star completes a selection of subject products for online advertisement among the proposed products, and notify the selected products on the internet with the advertising means according to the details of the selected products so as to enable the electronic commerce service for the purchaser terminal.
  • an electronic commerce service method includes: a first step of receiving details of proposed products, which are to be suggested to a star who provides an advertising means of a product, from the a seller terminal of a product seller through an internet; a second step of transmitting the details of proposed products to a star terminal, which is for internet connection of the star, through the internet and receiving details of selected products, which are designated as advertising products among the proposed products by the star, from the star terminal so as to make a first database regarding the details of selected products; and a third step of making a second database regarding a contract made between the star terminal and the seller terminal, which includes an advertising price, a payment method and an advertising period, and notifying the selected products on the internet with the advertising means so as to enable an electronic commerce service for a purchaser terminal.
  • an electronic commerce service system may further comprise: a selected product DB that saves and manages the details of selected products interlocking with the electronic commerce server; an advertising contract DB that saves and manages content of an advertising contract including an advertising price, a payment method and an advertising period made with the seller terminal and the star terminal, interlocking with the electronic commerce server; and a sale DB that saves and manages selling details and an actual advertising price details resulting from the advertising contract whenever a sale is generated by the purchaser terminal, interlocking with the electronic commerce server.
  • an electronic commerce service method may further include: a fourth step of making a third database regarding selling details and an actual advertising price details resulting from the advertising contract whenever a sale is generated by the purchaser terminal.
  • an electronic commerce service system may further comprise an adjustment DB that saves and manages adjustment details so as to provide the adjustment details to the star terminal and the seller terminal after completing an adjustment of the selling details and the actual advertising price details.
  • an electronic commerce service method may further include: a fifth step of making a fourth database regarding adjustment details so as to provide the adjustment details to the seller terminal and the star terminal after completing an adjustment of the selling details and the actual advertising price details.
  • a star or a seller may check the advertising price details or the selling details respectively with an internet terminal, which improves the trade reliability.
  • the adjustment DB may save and manage the adjustment details so as to provide the adjustment details to a group terminal, which is for internet connection of the predetermined group.
  • the fifth step may also include a step of managing the adjustment details so as to provide the adjustment details to a group terminal, which is for internet connection of the predetermined group.
  • the advertising means may include the use of an on-line portrait right of the star.
  • FIG. 1 is a block diagram illustrating an electronic commerce service system and a method thereof according to an embodiment of the present invention.
  • the electronic commerce service system includes a purchaser terminal 100, a seller terminal 300, a star terminal 400 and an electronic commerce server 200.
  • the purchaser terminal 100 is an internet terminal such as a PC used by a purchaser who intends to get electronic commerce service on the internet.
  • the term terminal may include a portable apparatus such as a PDA with a wireless LAN card or a laptop computer.
  • the seller terminal 300 which is also an internet connection terminal, is used by a seller who intends to sell a product using an electronic commerce service provided by the electronic commerce server 200.
  • the star terminal 400 receives a list of advertising-proposed products from the seller terminal 300 through the internet, and is used to notify a contract result to the electronic commerce server 200 and check the details of the accumulated advertising price resulting from product selling by the server 200.
  • star terminal 400 may include a terminal used for anybody having a right on them.
  • the electronic commerce server 200 of Fig. 1 is the key element of the present invention for providing an on-line market place for the seller/purchaser/advertiser and generating product selling by the purchaser terminal 100.
  • the electronic commerce server 200 is configured to notify the product advertisements on the internet, receive product orders through the purchaser terminal 100, inform the orders to the seller terminal 300, manage follow-up measures such as giving the purchaser an evaluation right, and do general electronic escrow operations such as holding the paid money temporarily and vicariously as an on-line proxy.
  • the electronic commerce server 200 which connects a seller with a star by the internet, receives a list of proposed products those require a star's advertisement from the seller terminal 300. Then, the star terminal 400 receives a list of the proposed products from the seller terminal 300 by means of a mail or a message via the electronic commerce server 200.
  • the electronic commerce server 200 can also provide pop-ups to the star's terminal 400 when a star logs in the site provided by the server 200.
  • the electronic commerce server 200 After a star checks whether the quality or type of products matches with his or her image and finishes his or her selection, the details of the selected products are transmitted to the electronic commerce server 200, and the electronic commerce server 200 transmits the details of the selected products to the seller terminal 300 to let the seller know which product has been selected by the star. [40] If there is a final approval from the seller terminal 300, the electronic commerce server 200 constructs a database 210 of the selected product, and finishes a basic preparation to advertise and sell products on the internet in place of the star and the seller.
  • the electronic commerce server 200 databases the contract content by each product selected by the star or by each seller who cooperates with the star so as to construct an advertising contract database 220.
  • the contract content stored in the advertising contract database 220 is referred whenever a sale is generated in the on-line market place provided by the electronic commerce server 220, and used to renew a sale database 230 according to the contract content.
  • the content of the advertising contract is required to include some basic contents such as an advertising price, a payment method and an advertising period. For example, if a predetermined rate of the product sale is to be paid to a star as an advertising price, the sales multiplied by the corresponding rate should be accumulated in the sale database 230 when an on-line sale is made by the purchaser terminal 100 so that a star can make reference to the accumulation details with his or her terminal 400.
  • the electronic commerce server 200 notifies a total advertising price and a total sale price which will be transferred to the star terminal 400 and the seller terminal 300 respectively according to the total product sale within that predetermined period.
  • the sale price to be paid to the seller is, of course, a price obtained by deducting an advertising price to be paid to the star and a commission to the electronic commerce service provider from the total sales.
  • the electronic commerce server 200 saves and manages the adjustment details with an additional database 240 for stability and transparency of the trade after an adjustment of the paid amount to the star and the seller is completed.
  • the electronic commerce server 200 if a star wants to pay an advertising price to a predetermined patronage group designated by the star, the electronic commerce server 200 preferably saves and manages details of an accumulated amount to be paid to the patronage group with the sale database 230.
  • the support group may connect to the electronic commerce server 200 and identify the accumulation details of the donation given by the star via the internet.
  • the electronic commerce service system of the present invention may further comprise a settlement server to make an automatic transfer of an advertising price to a star's account after a predetermined period of an advertisement contract expires.

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Abstract

An electronic commerce service method includes a first step of receiving details of proposed products, which are to be suggested to a star who provides an advertising means of a product, from the a seller terminal of a product seller through an internet; a second step of transmitting the details of proposed products to a star terminal, which is for internet connection of the star, through the internet and receiving details of selected products, which are designated as advertising products among the proposed products by the star, from the star terminal so as to make a first database regarding the details of selected products; and a third step of making a second database regarding a contract made between the star terminal and the seller terminal, which includes an advertising price, a payment method and an advertising period, and notifying the selected products on the internet with the advertising means so as to enable an electronic commerce service for a purchaser terminal.

Description

Description
ELECTRONIC COMMERCE SERVICE SYSTEM AND METHOD FOR INTERMEDIATING STAR AND SELLER
Technical Field
[1] The present invention generally relates to an electronic commerce service system and an electronic commerce service method. More specifically, the present invention relates to an electronic commerce service system and an electronic commerce service method that enables the contract between a star who wants to make income through the internet advertisements of products and a seller who wants to improve the amount of sales by an advertising means provided by a star via the internet, and that can manage a database according to the completed contract so as to distribute the sales profit to the seller and the star via the internet.
[2]
Background Art
[3] As is often the case, Stars such as famous singers or talents have a great adver tisement power and many commercial companies have been utilizing their power to improve market sales. Lately electronic commerce has been increasingly activated as the internet has come into a wide use, and there have been provided many methods regarding an on-line advertisement with a star.
[4] For example, Korean Patent Publication No. 2003-43528 discloses a system and method for selling products with autographs of stars through the internet. According to this publication, when a potential purchaser connects to the internet he or she can search stars on the internet, and if he or she chooses a star, an internet server provides products with an autograph made by the chosen star so as to enable the purchaser to pick up some of the provided products and settle the price via the internet.
[5] In addition, there are provided systems and methods in which the purchaser can select a donation institution to provide a donation included in the price of the star- advertised product, which gives an internet donation opportunity to the purchaser. Besides, there are also provided various systems that intermediate a seller and a star on an on-line market place.
[6] However, the conventional electronic commerce service system only show a basic scheme to connect stars with product sellers on line, and they do not present how to make an on-line decision for selling products with reflecting stars opinion, how to automatically calculate and pay the prices for stars advertisements after sales, how to manage donation details when stars want to make internet donations and how to settle adjustment details after the adjustment of products on the internet. [7] When there is no electronic commerce service systems suitable for an on-line shopping mall to execute the content of an advertising contract between a star and a seller vicariously, a fixed amount of money should be paid in advance to the star even if a seller cannot help submitting himself or herself to unexpected risks without knowing the actual product sales, which in turn may impose higher price on a purchaser.
[8]
Disclosure of Invention Technical Solution
[9] Considering above-described matters of the prior art, the first purpose of the present invention is to provide an electronic commerce service system and an electronic commerce service method that enable an advertising contract between a star and a seller through the internet.
[10] The second purpose of the present invention is to provide an electronic commerce service system and an electronic commerce service method that make it possible to manage details on an advertising price and a selling price to be paid to a star and a seller respectively, depending on the content of the contract.
[11] The third purpose of the present invention is to provide an electronic commerce service system and an electronic commerce service method that manage adjustment details by an internet server after a payable amount is paid to a star and a seller.
[12]
Advantageous Effects
[13] As described above, the present invention's main purpose is to implement an electronic commerce service that can intermediate a star and a seller on the internet, but other types of electronic commerce service may also be within the scope of the present invention so long as that service intermediates an on-line contract between someone who owns an advertisement right and a seller and vicariously execute the contract on the internet.
[14]
Brief Description of the Drawings
[15] Other aspects and advantages of the present invention will become apparent upon reading the following detailed description and upon reference to the drawing in which:
[16] Fig. 1 is a block diagram illustrating an electronic commerce service system and an electronic commerce service method according to an embodiment of the present invention.
[17]
Best Mode for Carrying Out the Invention [18] With respect to the first purpose of the present invention, an electronic commerce service system according to the first aspect of the present invention comprises: a seller terminal for internet connection of a product seller; a purchaser terminal for internet connection of a product purchaser; a star terminal for internet connection of a star who provides an advertising means of a product; and an electronic commerce server configured to provide electronic commerce service so as to trade a product through an internet with the seller terminal and the purchaser terminal, wherein the electronic commerce server is configured to transmit details of proposed products suggested from the seller terminal to the star terminal, receive details of selected products transmitted from the star terminal after the star completes a selection of subject products for online advertisement among the proposed products, and notify the selected products on the internet with the advertising means according to the details of the selected products so as to enable the electronic commerce service for the purchaser terminal.
[19] Likewise, an electronic commerce service method according to the first aspect of the present invention includes: a first step of receiving details of proposed products, which are to be suggested to a star who provides an advertising means of a product, from the a seller terminal of a product seller through an internet; a second step of transmitting the details of proposed products to a star terminal, which is for internet connection of the star, through the internet and receiving details of selected products, which are designated as advertising products among the proposed products by the star, from the star terminal so as to make a first database regarding the details of selected products; and a third step of making a second database regarding a contract made between the star terminal and the seller terminal, which includes an advertising price, a payment method and an advertising period, and notifying the selected products on the internet with the advertising means so as to enable an electronic commerce service for a purchaser terminal.
[20] The above-described system and method enable vicarious execution of advertising and selling in place of a star and a seller, and connect the star to the seller on line.
[21] With respect to the second purpose of the present invention, an electronic commerce service system according to the second aspect of the present invention may further comprise: a selected product DB that saves and manages the details of selected products interlocking with the electronic commerce server; an advertising contract DB that saves and manages content of an advertising contract including an advertising price, a payment method and an advertising period made with the seller terminal and the star terminal, interlocking with the electronic commerce server; and a sale DB that saves and manages selling details and an actual advertising price details resulting from the advertising contract whenever a sale is generated by the purchaser terminal, interlocking with the electronic commerce server. [22] Likewise, an electronic commerce service method according to the second aspect of the present invention may further include: a fourth step of making a third database regarding selling details and an actual advertising price details resulting from the advertising contract whenever a sale is generated by the purchaser terminal.
[23] With the second aspect of the present invention, it is possible to execute the contract between a star and a seller and manage the follow-up measures related with the contract and the on-line selling on the automatic and on-line base.
[24] With respect to the third purpose of the present invention, an electronic commerce service system according to the third aspect of the present invention may further comprise an adjustment DB that saves and manages adjustment details so as to provide the adjustment details to the star terminal and the seller terminal after completing an adjustment of the selling details and the actual advertising price details.
[25] Likewise, an electronic commerce service method according to the third aspect of the present invention may further include: a fifth step of making a fourth database regarding adjustment details so as to provide the adjustment details to the seller terminal and the star terminal after completing an adjustment of the selling details and the actual advertising price details.
[26] With the third aspect of the present invention, a star or a seller may check the advertising price details or the selling details respectively with an internet terminal, which improves the trade reliability.
[27] Meanwhile, if the payment method is to donate the advertising price to a predetermined group in the star s name, the adjustment DB may save and manage the adjustment details so as to provide the adjustment details to a group terminal, which is for internet connection of the predetermined group.
[28] This idea can also be applied to an electronic commerce service method of the present invention. That is, if the payment method is to donate the advertising price to a predetermined group in the star s name, the fifth step may also include a step of managing the adjustment details so as to provide the adjustment details to a group terminal, which is for internet connection of the predetermined group.
[29] Alternatively, the advertising means may include the use of an on-line portrait right of the star.
[30] Furthermore, the idea disclosed in the present invention can be also applied to cases in which an internet server intermediates and vicariously executes any contract between a rightful person having an advertising means besides a star and a person who intends to sell a product on line and carries out as an on-line proxy.
[31] Now, the present invention will be described in detail with reference to the accompanying drawing. Whenever possible, the same reference number will be used throughout the drawing to refer to the same or similar element. [32] Fig. 1 is a block diagram illustrating an electronic commerce service system and a method thereof according to an embodiment of the present invention.
[33] Referring to Fig. 1, the electronic commerce service system includes a purchaser terminal 100, a seller terminal 300, a star terminal 400 and an electronic commerce server 200. The purchaser terminal 100 is an internet terminal such as a PC used by a purchaser who intends to get electronic commerce service on the internet. Here the term terminal may include a portable apparatus such as a PDA with a wireless LAN card or a laptop computer. The seller terminal 300, which is also an internet connection terminal, is used by a seller who intends to sell a product using an electronic commerce service provided by the electronic commerce server 200.
[34] The star terminal 400 receives a list of advertising-proposed products from the seller terminal 300 through the internet, and is used to notify a contract result to the electronic commerce server 200 and check the details of the accumulated advertising price resulting from product selling by the server 200.
[35] Although there are various advertising means provided by stars, the use of a star's portrait right may be a typical type of an advertising means. Moreover, if some animals, places and brands are utilized in advertising products, the star terminal 400 may include a terminal used for anybody having a right on them.
[36] The electronic commerce server 200 of Fig. 1 is the key element of the present invention for providing an on-line market place for the seller/purchaser/advertiser and generating product selling by the purchaser terminal 100.
[37] Basically, the electronic commerce server 200 is configured to notify the product advertisements on the internet, receive product orders through the purchaser terminal 100, inform the orders to the seller terminal 300, manage follow-up measures such as giving the purchaser an evaluation right, and do general electronic escrow operations such as holding the paid money temporarily and vicariously as an on-line proxy.
[38] The electronic commerce server 200, which connects a seller with a star by the internet, receives a list of proposed products those require a star's advertisement from the seller terminal 300. Then, the star terminal 400 receives a list of the proposed products from the seller terminal 300 by means of a mail or a message via the electronic commerce server 200. The electronic commerce server 200 can also provide pop-ups to the star's terminal 400 when a star logs in the site provided by the server 200.
[39] After a star checks whether the quality or type of products matches with his or her image and finishes his or her selection, the details of the selected products are transmitted to the electronic commerce server 200, and the electronic commerce server 200 transmits the details of the selected products to the seller terminal 300 to let the seller know which product has been selected by the star. [40] If there is a final approval from the seller terminal 300, the electronic commerce server 200 constructs a database 210 of the selected product, and finishes a basic preparation to advertise and sell products on the internet in place of the star and the seller.
[41] Thereafter, the electronic commerce server 200 databases the contract content by each product selected by the star or by each seller who cooperates with the star so as to construct an advertising contract database 220. The contract content stored in the advertising contract database 220 is referred whenever a sale is generated in the on-line market place provided by the electronic commerce server 220, and used to renew a sale database 230 according to the contract content.
[42] The content of the advertising contract is required to include some basic contents such as an advertising price, a payment method and an advertising period. For example, if a predetermined rate of the product sale is to be paid to a star as an advertising price, the sales multiplied by the corresponding rate should be accumulated in the sale database 230 when an on-line sale is made by the purchaser terminal 100 so that a star can make reference to the accumulation details with his or her terminal 400.
[43] Depending on the contract between the star and the seller, when a predetermined period passes by, the electronic commerce server 200 notifies a total advertising price and a total sale price which will be transferred to the star terminal 400 and the seller terminal 300 respectively according to the total product sale within that predetermined period. The sale price to be paid to the seller is, of course, a price obtained by deducting an advertising price to be paid to the star and a commission to the electronic commerce service provider from the total sales.
[44] Meanwhile, it is preferable that the electronic commerce server 200 saves and manages the adjustment details with an additional database 240 for stability and transparency of the trade after an adjustment of the paid amount to the star and the seller is completed.
[45] Although not shown in Fig. 1, if a star wants to pay an advertising price to a predetermined patronage group designated by the star, the electronic commerce server 200 preferably saves and manages details of an accumulated amount to be paid to the patronage group with the sale database 230. In this case, the support group may connect to the electronic commerce server 200 and identify the accumulation details of the donation given by the star via the internet.
[46] Although the foregoing description of the invention has been presented for purposes of illustration and description, modifications and variations are possible in light of the above teachings. For example, the electronic commerce service system of the present invention may further comprise a settlement server to make an automatic transfer of an advertising price to a star's account after a predetermined period of an advertisement contract expires. [47]
Industrial Applicability
[48] As described above, it is possible to make an on-line negotiation regarding an advertising contract between a star and a seller through the internet. Also, it is possible to manage details on an advertising price and a sale price to be paid to the star and the seller depending on the content of the contract between the star and the seller when a product sale is generate on line, and to manage adjustment details with an internet server even after completing the settlement for the star and the seller.
[49]

Claims

Claims
[1] An electronic commerce service system comprising, a seller terminal for internet connection of a product seller; a purchaser terminal for internet connection of a product purchaser; a star terminal for internet connection of a star who provides an advertising means of a product; and an electronic commerce server configured to provide electronic commerce service so as to trade a product through an internet with the seller terminal and the purchaser terminal, wherein the electronic commerce server is configured to transmit details of proposed products suggested from the seller terminal to the star terminal, receive details of selected products transmitted from the star terminal after the star completes a selection of subject products for an on-line advertisement among the proposed products, and notify the selected products on the internet with the advertising means according to the details of the selected products so as to enable the electronic commerce service for the purchaser terminal.
[2] The electronic commerce service system according to claim 1, further comprising: a selected product DB that saves and manages the details of selected products interlocking with the electronic commerce server; an advertising contract DB that saves and manages content of an advertising contract including an advertising price, a payment method and an advertising period made with the seller terminal and the star terminal, interlocking with the electronic commerce server; and a sale DB that saves and manages selling details and an actual advertising price details resulting from the advertising contract whenever a sale is generated by the purchaser terminal, interlocking with the electronic commerce server.
[3] The electronic commerce service system according to claim 2, further comprising an adjustment DB that saves and manages adjustment details so as to provide the adjustment details to the star terminal and the seller terminal after completing an adjustment of the selling details and the actual advertising price details.
[4] The electronic commerce service system according to claim 2, wherein the adjustment DB may save and manage the adjustment details so as to provide the adjustment details to a group terminal, which is for internet connection of the predetermined group if the payment method is to donate the advertising price to a predetermined group in the star s name.
[5] The electronic commerce service system according to one of claims 1 through 4, wherein the advertising means includes using a portrait right on the internet.
[6] An electronic commerce service method including: a first step of receiving details of proposed products, which are to be suggested to a star who provides an advertising means of a product, from the a seller terminal of a product seller through an internet; a second step of transmitting the details of proposed products to a star terminal, which is for internet connection of the star, through the internet and receiving details of selected products, which are designated as advertising products among the proposed products by the star, from the star terminal so as to make a first database regarding the details of selected products; and a third step of making a second database regarding a contract made between the star terminal and the seller terminal, which includes an advertising price, a payment method and an advertising period, and notifying the selected products on the internet with the advertising means so as to enable an electronic commerce service for a purchaser terminal.
[7] The electronic commerce service method according to claim 6, further including a fourth step of making a third database regarding selling details and an actual advertising price details resulting from the advertising contract whenever a sale is generated by the purchaser terminal.
[8] The electronic commerce service method according to claim 7, further comprising a fifth step of making a fourth database regarding adjustment details so as to provide the adjustment details to the seller terminal and the star terminal after completing an adjustment of the selling details and the actual advertising price details.
[9] The electronic commerce service method according to claim 8, wherein the fifth step may also include a step of managing the adjustment details so as to provide the adjustment details to a group terminal, which is for internet connection of the predetermined group, if the payment method is to donate the advertising price to a predetermined group in the star s name.
[10] The electronic commerce service method according to one of claims 6 through 9, wherein the advertising means includes using a portrait right on the internet.
PCT/KR2006/002081 2006-02-17 2006-05-30 Electronic commerce service system and method for intermediating star and seller WO2007094534A1 (en)

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