KR20000049795A - Internet-based advertisement agent method - Google Patents

Abstract

PURPOSE: A method for intermediating advertisements based on the Internet is provided to connect a web master and an advertiser, to contracting directly by forming conditions between the advertiser and web master, and that the advertiser can pay only in proportion to results of the advertisement to the web master. CONSTITUTION: A method for intermediating advertisements based on the Internet is followed below. A web site operator registers as a web site operator member of advertisement network. An advertiser registers as an advertiser member of the advertisement network. The advertiser represents advertisement conditions on the advertisement network, while registering. The web master logs in sites of the advertisement network. The web master confirms the represented conditions, to select an advertisement inserted into a homepage of the web master. The web master requests the selected advertiser for allowance. According to the request, the advertiser represents final advertisement conditions to the web master. The web site operator decides either accepting of the represented final conditions. If accepting the conditions, the web master inserts the advertisement into the homepage of the web master. A homepage visitor clicks the inserted advertisement, and visits the advertiser's advertisement site, to watch the advertisement or buy products. An advertisement network server checks the clicking and the buying, and composes data computed according to times, dates, months, to store in a database. The advertisement network searches the database, to supply web site operators satisfied with a specific conditions with compensation according to a specific reference.

Description

Internet-based advertisement agent method

TECHNICAL FIELD The present invention relates to the field of Internet information and communication, and more particularly, to an advertisement mediation method based on the Internet.

The prior art in this field is as follows.

First, the existing Internet advertising technology has a term advertising method to advertise on a site (search engine, etc.) with a lot of visitors. This method is a method in which an advertisement is performed for a predetermined period of time.

Second, there was a way to display the advertisement on the computer of the advertising agency member.

Third, there was a method of advertising through an e-mail to an advertising agency member.

Fourth, there was a method in which advertisements were displayed on the homepage of the advertising agency members.

Fifth, there was a way to induce the advertising agency members to press the advertisement.

The problems of the prior arts are as follows. First of all, the effect could not be adjusted at any time in response to the advertising effect, and the advertiser was burdened to spend advertising costs irrespective of the actual advertising effect. And even though it didn't work, there could be a case when the advertisement should be terminated.

The problem was that only the registered members of the advertising agency did not advertise, but that the advertisers were given less permission to participate in the advertising process. It was also a big disadvantage.

In addition to the general characteristics of the Internet compared to other media, the Internet as an advertisement medium is still in the introductory stage despite having a distinctive advantage as compared to the traditional medium. In fact, most of the current Internet advertising methods are proceeding as a basic method of exposing advertisements (banner ads) to many sites, and the more advanced technical advertising methods do not show the characteristics of the media such as interactive media. Is implemented in a way that is not.

The present invention has been devised to solve the problems of the prior art. Accordingly, an object of the present invention is to provide an advertisement method in which the characteristics of the Internet media are reflected by establishing a mediation system in which an advertiser and an advertisement medium (website) can form conditions with each other.

Another object of the present invention is to provide a method for connecting an advertiser and an advertisement medium using the interactive characteristics of the Internet.

Another object of the present invention is to provide an internet advertising technology that can maximize the authority of the advertiser.

Another object of the present invention is to provide an advertisement technology capable of appropriately responding (adjusting effects) to advertisement effects.

Another object of the present invention is to provide an advertisement technology in which the advertisement cost is spent as much as the actually generated effect.

Another object of the present invention is to provide a technology that can alleviate the monopoly phenomenon of the Internet advertiser.

1 is a block diagram of an advertisement mediation system according to the present invention.

<Brief Description of Main Parts of Drawings>

100: Ad broker 200: Advertiser

300: website operator 400: netizens

There are many websites that provide quality content on the Internet, but do not have their own advertisers, and the total number of visitors to these websites is totally impossible to measure. The advertisement mediation method of the present invention does not have its own advertisers, but directly connects the webmaster who wants to attract advertisements to the website operated by the advertiser and the advertisers who need promotion on the Internet, and mutually established conditions. Support as possible.

According to the advertisement mediation method of the present invention, an advertiser and a webmaster (member) mutually agree to determine an advertisement condition by using an advertisement agency on the Internet, and perform the advertisement requested by the advertiser on the webmaster's website according to the determined advertisement condition. All the data related to the execution of the advertisement is recorded in the advertisement agency in order to use in calculating various statistics and advertisement costs for determining the advertisement effect. The configuration of the advertisement system according to the present invention is as shown in FIG. There are a number of advertisers 200, a number of website operators 300, and an unspecified number of netizens 400 around the advertising broker 100. They are interconnected via the Internet.

As illustrated in FIG. 1, the netizen 400 may visit an advertiser 200 site to view an advertisement or purchase a product, or visit a specific website 300 and then install an advertiser installed on the website 300. By clicking on the banner 200, the advertiser 200 visits a site or purchases a product.

The basic idea of the present invention is to selectively advertise on the site that the advertiser 200 is expected to have the advertising promotion power to become more active advertising, and continue advertising while paying the advertising costs in accordance with the advertising effect of the site To stop. Therefore, it can be said to be a new advertising method centered on advertisers.

Advertising methods supported in the present invention are largely three as shown in Table 1.

Advertisement Explanation Pay-per-sale An advertising method that pays the advertising fee (directly set by the advertiser) as much as the performance (transaction) through the advertisement. Pay-per-click An advertising method that pays an advertisement fee (set by an advertiser) as many times as the code for an advertisement is clicked. Pay-per-impressions A method of paying an advertising fee (directly set by an advertiser) for the number of times an advertising code is exposed to a monitor of an internet user.

First, the Pay-Per-Sale advertising method is described.

In this method, when a visitor who clicks an advertiser's advertisement code (banner) and goes to the advertiser's website registers as a member or purchases an item, it is checked and pays the advertisement fee directly set by the advertiser. Advertisers can freely set conditions such as 10,000 won per product sale or 500 won per subscription. The member who satisfies the advertisement conditions presented by the advertiser starts the advertisement by inserting the provided advertisement code into the website operated by the advertiser. The system checks whether the advertiser's order was ordered through an advertisement. In this method, the advertiser pays only when the transaction actually requested by the advertiser, so there is no risk of advertising costs.

Second, the Pay-Per-Click advertising method will be described.

This method is a method of paying the advertisement fee directly set by the advertiser as many times as the advertiser's advertisement code (banner) is clicked. Advertisers can freely present advertising terms in ways such as $ 10 to $ 50 per click. The member who satisfies the advertisement conditions presented by the advertiser requests the [advertiser to advertise] using the automatic system, and the website information is automatically delivered to the advertiser. Advertisers can directly decide whether to approve or reject the advertisement after visiting the website requesting the advertisement permission. When the advertiser wants to permit the advertisement, the advertiser sets the payment amount per click according to the website level or the amount of information. Advertisers may visit websites that are advertised and advertised from time to time, and may decline to re-advertise or re-pay per click depending on the effectiveness of each website. Repetitive clicks from the same user within 24 hours are automatically checked and treated as a single click, and a group of users belonging to the same network address (for example, where there are a large number of computers with independent IPs, such as a school or school computer room). In case of intentional click by the system, the system automatically checks, and the mediation server blocks negative methods such as floating window using JavaScript, click without reference page, automatic advertisement exposure by popup window, and auto refresh.

All clicks that occur regardless of the visitor's intention are regarded as fraudulent clicks, so that the advertising cost is not spent and the number of websites to be advertised can be customized. For example, if you want to post ads only on 1000 sites, you can specify 1000 through the [Advertisement Limits] menu, and once the 1000 sites are approved by the advertiser, members can no longer request ads. Of course, it is also possible to readjust the limited number of sites.

Third, the Pay-Per-Impressions advertising method will be described.

This method inserts the code for the advertisement so that the advertisement specified by the advertiser is spent as often as the advertisement is displayed to the visitor. Impression counts are based on Unique Host Impression. The number of independent views refers to the number of views of an independent host computer that accesses a page where an advertisement is inserted for 24 hours. The number of independent views may also be defined as the number of single host connections or individual connections. The basic advertising method is the same as the Pay-Per-Click advertising method.

Now, a description will be given of the advertising progress method of the advertisement mediation system according to the present invention. First, the process of the member (webmaster) to proceed with advertising.

① A webmaster who wants to attract advertisements to his / her own website joins as a member of an advertising broker.

② After logging in to the member menu, select the advertisements that each advertiser wants to insert into their homepage by using the [Advertisement] menu.

③ Press the [Advertiser permission request] button. The website and application information is automatically delivered to the advertiser.

④ After receiving the advertiser's reply, insert the advertisement on your home page if you like the final advertisement condition presented by the advertiser.

⑤ According to the conditions suggested by the advertiser, the statistics of the hourly, daily, and monthly statistics of the advertisements that the user proceeds are recorded and the advertising revenue is accumulated to the user according to the effect.

⑥ When the accumulated advertising amount exceeds a certain amount, request remittance to the agency.

Second, the process of advertizing by the advertiser is described.

① Advertiser contract and registration shall be selected by either prepayment or post payment method.

② It decides autonomous advertising method and condition. For example, enter $ 10 per banner click.

③ Basically, the webmaster who satisfies the presented advertisement condition requests the advertisement permission.

④ After visiting the website requesting the advertising permission, determine whether to admit or reject, and determine the final advertising conditions when ad permit is allowed. The advertiser will autonomously determine the final advertising price according to the characteristics of each website that is requested to advertise after confirming the conditions first presented by the advertiser.

In addition, by using the [member site search] function, advertisers can select a website to directly advertise and present the advertisement conditions on the website.

⑤ Identify the advertising effect and overall advertising status of each website by statistics by date, hour, month, website, or graph.

⑥ You can visit the website that is running the advertisement from time to time to revoke the advertising permission of the website that is judged to be ineffective, and re-adjust the advertising price such as raising or lowering the advertising price for each website where the advertisement is in progress.

⑦ It is possible to adjust the advertising expenses by changing the total number of websites to advertise from time to time.

⑧ If the advertising fee prepayment method is selected, the advertisement will be automatically spent on the deposited advertising deposit as the advertising proceeds and the actual effect has occurred. If you re-deposit before reaching zero, the advertisement period is extended accordingly. However, if the payment method is selected after the advertising fee, the advertising fee is charged as much as the actual effect of the advertisement that has been conducted for one month.

In another embodiment of the present invention, a website operator registers as a website operator member of an advertising broker (hereinafter referred to as "Any Network"), an advertiser joins as an advertiser member of the Any Network, and the advertiser member Presenting the advertisement conditions to the Any Network at the time of membership registration, the advertiser member logging into the Any Network's site, and each advertiser member in the Any Network site searching for information about the website administrator members, the site level and status. Selecting a website operator member who wants to post an advertisement and suggesting an advertisement insertion on the site together with a predetermined condition, and the website operator member who received the offer reviews the predetermined condition and satisfies the condition. Notify the advertiser member acceptance of the ad insertion If not, the step of notifying the rejection, if the website operator member informed the approval of the advertiser member after inserting the ad on their homepage, the advertisement inserted in the website operator member's homepage Visiting the homepage visitor visits the advertiser site to watch an advertisement or purchase a product, and when the visitor views the advertisement of the advertiser member or purchases the product through the website operator member's homepage, the Any Network server checks this. To create hourly, daily, and monthly statistical data for each website operator member and store it in a database; and the Any Network searches the database and pays compensation according to predetermined criteria to the website operator member who satisfies predetermined conditions. Including steps Is done. Other matters are the same as the previous embodiment.

As described above, the difference between the conventional method and the mediation method according to the present invention can be summarized as shown in Table 2.

Advertising fee Advertising period Advertiser Rights Advertising effect Target audience Original ad method Prepayment of expenses required by advertising media companies A fixed period Very few Prediction difficulty Member or user of advertising agency Ad mediation method according to the present invention After paying as much as the performance happened There is no time limit until all the advertising costs are spent (until the cost is as effective). Advertisers can autonomously direct their ads and adjust according to their effectiveness Predictable or as desired Advertisement to general netizens after it is advertised naturally to member

The present invention may be variously modified and may take various forms, and the detailed description of the present invention has been described only with respect to specific embodiments thereof. It is to be understood, however, that the present invention is not limited to the specific forms mentioned in the detailed description of the invention, but rather includes all modifications, equivalents, and substitutions within the spirit and scope of the invention as defined by the appended claims. It should be understood to do.

The effects of the present invention as described above can be summarized as follows.

① Advertisers pay after paying for their performance, so there is no risk for advertising costs.

② Advertisers can exercise full control because the advertiser can directly adjust the advertising process by providing the advertiser-only program.

③ Advertisers can only advertise on the site they want, and advertisers can set their own advertising costs for each website.

④ Customized advertising is possible because the advertiser can directly adjust the advertising cost or effect at any time.

⑤ A large number of websites that could not attract advertisers independently can have advertisers, thus contributing to the development of the Internet.

⑥ A win-win-win method in which profits are generated between advertisers, webmasters, and intermediaries.

Claims (19)

Registering by the website operator as a website operator member of an advertising broker (hereinafter referred to as "Any Network"); The advertiser signing up as an advertiser member of the Any Network; Presenting, by the advertiser member, an advertisement condition to the Any Network when the member registers; Logging in to the site of the Any Network by the web master member; Selecting advertisements to be inserted into one's homepage by checking advertisement conditions presented by each advertiser member in the AnyNetwork site; Requesting an advertisement permission from the selected advertiser member; An advertiser member presenting a final advertisement condition to a website administrator member in response to the request; Determining, by the website operator member, whether to accept the final advertisement condition presented by the advertiser member; Inserting the advertisement into its homepage when the website operator member accepts the final advertisement condition as a result of the determination; Visiting the homepage by clicking on the advertisement inserted in the homepage of the website operator member to visit the corresponding advertiser site to watch the advertisement or purchase the product; When the visitor views the advertisement of the advertiser member or purchases the product through the website operator member's homepage, the Any Network server checks this and creates hourly, daily and monthly statistical data for each website operator member and stores it in a database. ; And Any network searching the database and paying compensation according to a predetermined criterion to a website operator member that a predetermined condition is satisfied, Internet-based advertising mediation method. Registering by the website operator as a website operator member of an advertising broker (hereinafter referred to as "Any Network"); The advertiser signing up as an advertiser member of the Any Network; Presenting, by the advertiser member, an advertisement condition to the Any Network when the member registers; The advertiser member logging into a site of the Any Network; In the AnyNetwork site, each advertiser member searches for information about the website administrator members to determine the site level and status, and then selects the website administrator member who wants to post an advertisement and inserts the advertisement on the website with a predetermined condition. Proposing a; Reviewing the predetermined condition by the website administrator member who has received the offer and notifying the advertiser member of the advertisement insertion acceptance if the condition is satisfied; Inserting the advertisement into its homepage after receiving confirmation of the advertiser member when the website administrator member notifies the consent; Visiting the homepage by clicking on the advertisement inserted in the homepage of the website operator member to visit the corresponding advertiser site to watch the advertisement or purchase the product; When the visitor views the advertisement of the advertiser member or purchases the product through the website operator member's homepage, the Any Network server checks this and creates hourly, daily and monthly statistical data for each website operator member and stores it in a database. ; And Any network searching the database and paying compensation according to a predetermined criterion to a website operator member that a predetermined condition is satisfied, Internet-based advertising mediation method. According to claim 1 or 2, wherein the advertiser member, when registering as an advertiser of the Any Network, advertise the advertiser contract with the Any Network by selecting one of the pre-payment method or post-payment method, characterized in that the Internet-based advertising Mediation method. 4. The method of claim 3, wherein the step of presenting the advertisement conditions to the Any Network by the advertiser member comprises autonomously determining the advertisement scheme and the conditions by the advertiser member. The method of claim 1, wherein the step of presenting the final advertisement condition by the advertiser member, Visiting the website requesting the advertisement permission and determining the level and characteristics of the site; And The advertiser member autonomously determines the advertising price according to the level and characteristics of the identified site, Internet-based advertising mediation method. The method of claim 4, wherein the Any network server provides a predetermined program so that the advertiser member can directly access the Any network server to check the statistical data for each website administrator member, hourly, daily and monthly stored in the database. Characteristic, Internet-based advertising mediation method. The method of claim 6, wherein the advertiser member visits a website that is advertising his / her company from time to time and checks an advertisement effect; And If it is determined that the advertisement is not effective, canceling the advertisement permission or adjusting the advertisement price. 8. The method of claim 7, wherein the advertiser member changes the total number of websites for which the advertisement is to be made at any time to adjust the expenditure of the advertisement cost. 10. The method of claim 8, wherein when the advertiser member selects an advertisement fee prepayment method, the advertisement is progressed and the advertising fee is paid as the actual effect is generated, and the advertisement is terminated when the advertising deposit deposited in the Any Network reaches 0. Internet advertising advertising method characterized in that the advertising period is automatically extended if the advertiser member re-deposits before the deposit is zero. According to claim 8, If the advertiser member selects the payment method after the advertising costs, the advertising costs are paid as much as the actual effect of the advertising carried out for one month, and when the advertising deposit deposited in the Any Network reaches 0 won, the advertising is terminated, If the advertiser member re-deposits before reaching zero, the advertising period is automatically extended, Internet-based advertising mediation method. The Internet-based advertising method of claim 9 or 10, wherein the advertisement method selected autonomously by the advertiser is one of a pay-per-sale method, a pay-per-click method, and a pay-per-impressions method. Ad mediation method. According to claim 11, The pay-per-sale advertising method, the netizens click on the advertiser's advertising code (banner) installed on the website operator member's site to go to the advertiser member's website, the advertiser member web Advertiser member pays a certain amount of compensation per subscription or per purchase to the website administrator member when joining or purchasing a product as a member of the site. The method of claim 11, wherein the pay-per-click advertisement method is characterized in that the advertiser pays an advertisement fee for the number of times the advertiser's code for the advertisement is clicked. The method of claim 13, wherein the Any Network server checks whether the same user repeatedly clicks the same user's site several times within 24 hours, and if so, treats it as only one click. Internet based mediation method. The method of claim 14, wherein the Any network server automatically checks and blocks when an intentional click occurs by a user group belonging to the same network address, characterized in that for checking the IP address, URL and cookie data, Internet based mediation method. The method of claim 15, wherein the Any network server forcibly blocks a floating window, a click without a referring page, an automatic advertisement exposure by a popup window, or an auto refresh using JavaScript. Internet based advertising brokerage method characterized by checking the IP address, URL and cookie data. 17. The server of claim 16, wherein the server of the Any Network regards all clicks generated by indirectly inducing a visit regardless of the visitor's intention to access the advertisement and thus does not spend the advertising fee. Characterized by analyzing the Internet-based advertising brokerage method. The method of claim 11, wherein the pay-per-impressions advertising method includes inserting an advertisement code into a website operator member's site to check how often the advertisement is exposed to the visitor, and spend the corresponding advertising fee. Internet based mediation method. 19. The method of claim 18, wherein the frequency measurement is based on Unique Host Impression, which is a number of views of an independent host computer that accesses a page inserted with an advertisement for 24 hours. .