KR101656030B1 - Flexible revenue sharing and referral bounty system - Google Patents

Abstract

The advertising system administrator, partner, and one or more participating publishers may be able to provide revenue sharing between publishers and partners, such as content providers, that distribute embedded content links to publishers via an advertising system manager, And to agree on import sharing agreements for The ad system administrator can define various components of the revenue sharing plan, including the details of the import sharing plan and the criteria for providing the import sharing plan. The partner may negotiate separately with the publisher on the terms of the revenue sharing agreement. These conditions may include a predetermined revenue sharing rate for partners and publishers based on the total revenue earned by the ad system administrator.

Description

FLEXIBLE REVENUE SHARING AND REFERRAL BOUNTY SYSTEM.

The subject matter of the present invention is generally related to online advertising.

As the number of people using the Internet and the World Wide Web (web) continues to grow, advertisers are beginning to understand and utilize online media as potentially powerful means of advertising their products and services Respectively. An existing way for advertisers to advertise products and services on the web is to provide advertisements ("ads") with content provided by publishers (eg, CNN.com, ESPN.com) will be. For example, advertisers may pay publishers when users click on ads placed in a web property and / or purchase products and services from advertisers as a result of these clicks. Such payment may be based on a pay-per-click model, or some other metric, or a model agreed upon between advertisers and publishers. Due to the complexity associated with managing these business contracts, online advertising services such as the AdWords ™ and AdSense ™ programs provided by Google (Mountain View, CA, USA) have emerged.

Recently, a very large number of web properties have emerged on the web, specializing in publishing user generated content (UGC), such as MySpace, YouTube, FaceBook, Twitter, Orkut, Friendster, and weblogs . These web properties have become a popular target for advertisers as their popularity grows within a given population. Distribution of media content from content providers was also targeted to advertisers.

The ad system administrator can set up an income sharing plan with network partners and / or content partners as an incentive to promote participation of publishers in one or more ad campaigns or otherwise promote participation of existing publishers. Network partners may provide one or more hyperlinks, signs, video, audio, games, or other banners on a hosted web page to guide or encourage existing and potential publishers to participate in one or more ad campaigns. . Content partners can provide professional or user-generated media content for use by network partners, publishers and users. The ad system administrator may define various components of an import sharing plan, including details of the import sharing plan and criteria for providing the import sharing plan to the network partner and / or content partner. Advertisers can provide financial incentives to owners / operators of web properties (hereinafter referred to as "partners") to encourage partners to improve web properties and increase subscribers to those web properties. In addition, Advertisers and Partners may provide UGCs with financial incentives to users of Web Properties (hereinafter referred to as "Publishers") to provide and improve them.

(E. G., Based on conversion rates) based on revenue generated from users viewing ads associated with one or more ad campaigns, the ad system administrator, participating publishers, network partners, and / I can agree to that. In some implementations, the partner may negotiate directly with the publisher on the terms of the import sharing policy, or the import sharing may be automated based on the system set by the ad system administrator. These conditions may include a predetermined revenue sharing rate for partners and publishers based on the total revenue earned by the ad system administrator.

In some implementations, a method for sharing revenue in an online advertising system includes: receiving input from a partner specifying an import sharing contract between a provider, one or more publishers and an advertising system administrator; Receiving a request for participation in import sharing with a provider from a publisher; And executing automated import sharing between the provider and the publisher based on the import sharing contract.

In another embodiment, a method for sharing revenue in an online advertising system comprises: inputting an input specifying an import sharing contract between the advertising system administrator and one or more publishers that publish content on a web property, Receiving from an administrator; Receiving from the publisher a request for participation in import sharing with the advertisement system administrator; And executing automated import sharing between the advertising system administrator, the partner, and the publisher based on the import sharing contract.

In another embodiment, a method of providing an introductory contribution in an online advertising system includes: determining a current import share rate and an import threshold; Distributing revenue to be shared between a publisher and a provider to publish on a web property hosted by a web property host based on the current revenue sharing rate; And determining a contribution based on the distributed revenue and the import threshold.

1 is a block diagram showing an example of an online advertisement system.
2 is a block diagram illustrating an example of a process for introducing advertisements in the online advertising system of FIG.
3 is a flow chart illustrating an example of a process of sharing revenue between a partner and a publisher in the online advertising system shown in FIG.
4 is a flow chart illustrating a process for determining a contribution to a partner in the online advertising system of FIG.
FIG. 5 is a schematic diagram illustrating an exemplary system for implementing the features described with reference to FIGS. 1-4.

The details of one or more embodiments in accordance with the invention are set forth in the accompanying drawings and the description below. Other features, objects, and advantages of the invention will be apparent from the description, drawings and claims. Like numbers refer to like elements throughout the several views.

Advertising System Overview

FIG. 1 is a block diagram illustrating an example of an online advertisement system, and FIG. 2 is a block diagram illustrating an example of a process of referring ads to an advertisement in the online advertisement system of FIG.

In general, the system 100 facilitates the distribution and processing of advertisements. As shown, the system 100 includes one or more advertisers 102, an advertising system manager 104, one or more publishers 106, users 108, and partners 112. Each of these entities may be coupled to the network 110. The network 110 facilitates wireless or landline communication between each entity. The network 110 may be all or part of an enterprise or secure network. Although depicted as a single network, the network 110 may include at least a portion of the network 110 facilitating communication of the advertisements 118 between the advertising system manager 104, partners 112 and publishers 106 , It may be one continuous network logically partitioned into several sub-networks or virtual networks without departing from the spirit of the present disclosure.

In some implementations, the network 110 may include any internal or external network, networks, sub-networks, or combinations thereof that may be operable to facilitate communication between the various computing components of the system 100 do. Network 110 may communicate between network addresses such as, for example, Internet Protocol (IP) packets, frame relay frames, asynchronous transfer mode (ATM) cells, voice, video, data, . The network 110 may include all or a portion of a wide area computer network known as one or more local area network (LAN), radio access network (RAN), city area network (MAN), wide area network (WAN) Or any other communication system or systems in one or more locations.

Advertiser

The advertiser 102 may establish an advertisement program with the advertisement system manager 104. The advertising program may include information related to, for example, accounts, billing, campaigns, creatives, advertising formats, targeting, and the like. For example, an advertiser's account may be associated with information about the advertiser, such as a unique email address, password, billing information, textual information, and the like. A "campaign" or "ad campaign" refers to one or more groups of one or more ads and includes start date, end date, budget information, geo targeting information, and syndication information associated with the ads. can do. For example, a fashion design manufacturer may have an advertising campaign for his clothing line and a separate advertising campaign for his perfume line. A campaign for a clothing line may have one or more ad groups (e.g., groups for different clothing types such as male and female, boy and girl, pediatric and infant), each containing one or more ads do. Advertiser 102 may be partner 112 and / or publisher 106.

Each ad group may include individual price information (e.g., cost, average cost, or maximum cost (per impression, per selection, per conversion, etc.). For example, the advertiser 102 may designate a maximum monetary value for the amount that the advertiser 102 is willing to pay per user click, or per ad or ad group, to the ad system administrator 104 .

Each ad group may include targeting criteria or constraints. The targeting criteria (or constraints) may be used to identify a target audience for a particular ad campaign of the advertiser 102. Examples of targeting criteria include date, region, language, behavioral segment, population group, frequency cap, domain, keyword, ad slot attribute, system information, or users 108 and / There are other suitable features of the publishers 106.

The advertiser 102 may enter, submit, maintain and track the advertisement 118 directly or indirectly through the advertisement system manager 104. The advertisement 118 may be presented on the web page 116 along with the content 114 authored by the publisher 106. The web page 116 may be presented in a browser window 117.

The advertisement 118 may be a graphical advertisement such as a banner advertisement, an advertisement that is text only, an image advertisement, an audio advertisement, a video advertisement, an advertisement that combines one or more of these components, executable code or other media, Advertisement or the like. The ad 118 may also include embedded information, such as links, meta-information, and / or machine executable instructions. The ad 118 may have various genuine characteristics. Such features can often be specified by the application and / or advertiser 102 depending on the type of ad. For example, in the case of a text ad, the ad features may include a title line, ad text, and an embedded link. In the case of an image ad, the ad features may include images, text embedded links, and the like.

The ad 118 may be served based on certain service conditions or constraints. For example, the advertiser 102 may target the services of the advertisement 118 by specifying that the advertisement 118 will be served to users on a predetermined geographic location, etc., on weekdays, not lower than a particular location on the web page . As another example, the advertiser 102 may specify that the ad 118 is to be served if the content 119 to be served with the ad 118 includes certain keywords or phrases. As another example, advertiser 102 may determine that ad 118 is to be served (e.g., advertiser 102) if content 119 includes certain topics or concepts, or belongs to a particular cluster or clusters, can do. As another example, a particular group of publishers 106 that are present in a particular geographic location may serve the ad 118.

In some implementations, when the user 108 clicks on the advertisement 118, the user 108 is directed to a landing page 120 provided by the advertiser 102. Next, the user 108 performs a conversion event (e.g., making a purchase, registering a member, etc.) in the web property. This conversion event generates conversion data that is sent to the advertising system manager 104 and stored in the conversion data store 124 (e.g., a MySQL database). In this manner, the conversion history can be accumulated and maintained for each advertisement or ad group in the advertiser's ad campaign. A system and method for tracking conversion data is disclosed, for example, in U.S. Serial No. 10 / 653,899, filed September 4, 2003, entitled " Systems and Methods for Determining User Behavior " . The disclosure of which is incorporated herein by reference in its entirety. In another embodiment, the user's exposure of the ad may be tracked for cost-per-mille (CPM) revenue, or user "clicks" ; CPC) import model.

Advertising System Manager

In some implementations, the advertising system manager 104 may provide an interface to the online environment that facilitates interaction between advertisers 102, partners 112, and publishers 106. The advertising system manager 104 may be an advertising service program run by an ad network service provider, which collaborates with the advertisers 102 to perform one or more advertising campaigns. In some implementations, the publishers 106 may participate in one or more advertising campaigns. In these implementations, the advertising system manager 104 may establish an incentive program with publishers interested in participating in one or more ad campaigns. The incentive program may include, for example, compensating publishers 106 by exchanging targeted advertisements for serving at network sites (e.g., web pages) of publishers 106. To increase the number of participating publishers 106, the advertising system manager 104 also provides incentives (e. G., Income sharing) to the partners 112 that introduce the publishers 106 to the ad campaigns can do.

The targeted ad may be enforced by the ad system administrator 104 and may be a cost per click, a cost per ceiling impression, a cost-per-action, or an advertiser 102 and / To generate revenue on other criteria defined by. Based on the total cost generated from the advertisers 102, the ad system administrator 104 may determine compensation rules and how the aggregate revenue should be distributed among the ad campaign participants. This will be described in detail below.

In some implementations, the advertising system manager 104 utilizes search techniques to serve ads based on web properties published by the publishers 106. For example, the advertisement system manager 104 searches keywords or phrases in the web property to determine the content type of the web property, and presents one or more ads related to the content on the web property.

In another embodiment, ad system administrator 104 may receive and / or process ad requests from publishers 106. The ad system administrator 104 may select the appropriate ad based on the type of ad requested by the publisher 106, e.g., banner or video ads. In addition, the advertisement system manager 104 may replace the currently displayed advertisement with other advertisements on a schedule or at random.

In general, the advertising system manager 104 may assist in identifying the context of each publisher web property (or receiving the context from each publisher 106), and may also provide other data to be presented to the web property Programs, modules, processes, or other software and hardware for communicating relevant advertisements along with associated advertisements. The advertising system manager 104 may deliver relevant text and image ads previously targeted to the web properties of the publisher, and content presented on these sites.

In some implementations, the ad system administrator 104 may monitor multiple users 108 clicking on the ad (s) and / or monitor each user's subsequent actions (e.g., To further refine the relevance (and placement) and context of ad targeting with each ad. The advertising system manager 104 may provide a management interface (not shown) to the publishers 106 (or partners 112) to help manage and keep track of ad revenue. Publishers 106 access the associated account via the management interface to retrieve data such as current reward agreements, earned income, site performance and other data analysis that have been entered into with the advertising system manager 104 And such data is not limited to the above.

The advertisement system manager 104 may be connected to the advertisement / content store 128. The advertisement system manager 104 receives an ad request from the publisher 106 and in response to the request sends an advertisement 118 (optionally with the content 119) to be presented in the browser window 117 to the ad / From storage 128 and display it. The ad system administrator 104 may include an ad server (not shown) that operates to receive, send, process, and store data associated with ads. The ad server can be implemented using computers other than servers as well as server pools. For example, the ad server may be any computer, electronic or processing device, such as, for example, a blade server, a general purpose personal computer (PC), a Macintosh ?, a workstation, a Unix-based computer, Device. That is, the ad server may include non-general purpose computers as well as computers without a conventional operating system. Ad server Linux, Unix, Windows? A server, or any other suitable operating system.

In general, the ad server includes a memory (e.g., a cache) and a processor (not shown). The memory may be a local memory and may comprise any memory or database module and may include any type of storage medium such as magnetic media, optical media, RAM, ROM, removable media, or other suitable local or remote memory components Volatile or non-volatile memory, including, but not limited to, < RTI ID = 0.0 > The memory may function to store advertising images and other advertisements and video files. The memory may be a VPN application or service, firewall policies, security or access logs, print or other report files, HTML files or templates, data classes or object interfaces, Systems, and the like.

In some implementations, the advertising system manager 104 may also include a web crawler that operates to crawl the web page 116. [ The web crawler may crawl the content repository 114 and add the content to the index 128. Examples of Web crawlers include open source crawlers written in Java, such as Heritrix ™ WebSPHINX ™, JSpider ™, WebEater ™, Java Web Crawler ™, WebLech ™, and Arachnid ™. Web page 116 may be crawled based on a reservation or in response to a trigger event, and the indexed content may be sorted and stored (e.g., in an index store).

In some implementations, the partners 112 and publishers 106 registered with the advertising system manager 104 may obtain information about their respective revenue sharing (discussed in detail below) using interactive web pages You can access the secure web property. Access to the web property of the ad system administrator may be secure. That is, the ad system administrator 104 may use the secure access (e. G., E-mail, e-mail, e-mail) using, for example, encryption, personal identification numbers (PINs), access codes, passwords, digital signature authentication, security keys, and / Can be provided. An importer or merchant may have limited or no permission to access portions of an account of another entity.

Partner

Partner 112 may be an online service provider that hosts one or more web properties or other network-accessible sites that host content 119. For example, an online service may provide a web page 116 that provides the publisher 106 with a personal space for sharing personal and professional content with interested users / viewers. For example, a weblog (blog) site can provide each blogger with a personal space for authoring and publishing blogs.

Partner 112 may be a network partner, such as a social network or business network. These networks include Orkut, Myspace, Friendster, YouTube, And content sharing sites such as Facebook ?, game sites, game networks, music and video sharing sites, and the like. Job hunting Web properties (eg, monster.com), alumni web properties, professional organizations, Internet dating sites, evaluation sites (eg, epinions.com), closed or historic sites Other types of online networks, communities, or personal web pages, such as networks, and company internal sites (e.g., intranets) may also be used. In some cases, partners 112 may require publishers 106 to set up a publisher account with partners 112 to use one or more web properties owned by partners 112. In some cases,

The partner 112 may also be a content partner such as, for example, a source of video, music / audio, games, applications, and the like. These content partners may be specialized media content providers such as media broadcast networks, sports networks or organizations, music labels, movie studios, television production studios, e.g., how-to or technology media providers User-generated content that is shared via network providers such as buyers, YouTube ?, Facebook? Or user-generated content directly from the user. In one embodiment, the content provider may provide advertisements for particular advertisers 102 served from the advertising system manager 104 to media content to be embedded in the web page 116 of the publisher 106.

As described above, the advertising system manager 104 may provide an incentive to the partner 112 to introduce one or more publishers to one or more advertising campaigns. These incentives may be in the form of import sharing and bounty bonuses, which are described in detail below.

In some implementations, the partner 112 may provide a user interface (not shown) for managing the web page 116 for the publisher 106. The user interface may include an operational space, which may include various links and / or other user interface elements, which the publisher 106 may use to operate and manage the web page 116. For example, the publisher 106 can create and edit an association profile, change account settings, add / edit photos, add / edit videos, manage calendars, manage blogs, And so on. The user interface includes an "announcement" space for announcing the announcement, a "bulletin" space for announcing the publication, a "new message" space for displaying a new email or instance message, a list of members of the publisher's personal and professional network May include one or more areas for displaying information and content, such as "friends" space to list, "New People" space to introduce new people recently added to the publisher's personal and professional network have. Partner 112 may also provide a user interface (not shown) and associated publishers 106 may use it to manage ad settings and view ad and revenue performance reports.

The partner 112 may provide the publisher 106 with a user interface (not shown) for embedding the content from the partner 112 into the web property of the publisher 106 if the partner 112 is a content provider have. Similarly, the advertising system manager 104 may provide the publisher 106 with a user interface (not shown) for embedding content from the partner 112, or may provide content for making it available via the advertising system manager May provide partner 112 with a user interface (not shown) for submitting to publishers 106.

In some implementations, partner 112 may request one or more advertisements from advertising system manager 104. In response to this request, one or more advertisements (e.g., image ads) are sent to the partner 112. One or more advertisements may be presented on the web page 116 along with the content 119. In some implementations, the web page 116 may have a page content identifier (ID) and the ad system manager 104 may use it to determine the ad context for targeting the ads that the user 108 is likely to accept . In these implementations, the advertising context may be determined using, for example, clustering techniques and geo-location data such as those described in co-pending U. S. Patent Application Serial No. 11 / 539,109. The disclosure of which is incorporated by reference in its entirety. In another embodiment, the publisher 106 requests one or more ads from the advertisement system manager 104, as described in detail below.

Publisher

Typically, the publisher 106 is a content provider that provides the user 108 with the content 119 stored in the content repository 114. The publisher 106 may be the user 108, and vice versa. The publisher 106 may add text, audio, video, and other formatted content to the web page 116. In some implementations, the publisher 106 may participate in advertising campaigns or campaigns by serving advertisements with the content 119. In some implementations, the publisher 106 and the advertiser 102 may be provided with code snippets, code snippets may be used to request ads from the ad system manager 104 and report on conversion conversions May be included in the web page 116 and the landing page 120. In another embodiment, code snippets may be provided to the partner 112 from the advertising system manager 104. In response, the partner 112 may insert code snippets into the web page 116 to simplify the display process of ads for the publishers 106. In some embodiments, the code snippets embedded in the web page 116 are combined with the embedded content 113 provided by the provider 112 and embedded in the web page 116, Lt; / RTI >

The publisher 106 may also allow the advertising system manager 104 to select one or more ads in the ad / content store 126 and present the one or more ads to the web page 116. [ In some embodiments, the publisher 106 may allow the advertising system manager 104 to select one or more types of embedded content 113 from partners 112 and to send the embedded content 113 to a web page 116 or the publisher 106 may directly select the embedded content 113 or the partner 112 from which this embedded content 113 is to be obtained. The ads to be displayed may be selected by a set of criteria set by the publisher 106 or the partner 112 or may be limited to advertisements meeting the criteria set by the publisher 106 and the partner 112 together. The content 119 shown on the web page 116 may obtain a certain degree of readership so that the publisher 106 becomes part of the ad targeting processor. In some implementations, each of the publishers 106 participating in an ad campaign may be configured so that the advertiser 102, the advertising system manager 104 and / or the partner 112 meet certain predetermined criteria (e.g., population, popularity, etc.) Needs to be. Similarly, the partner 112 may require the publisher 106 to meet certain requirements to display the embedded content 113.

As described above, the partner 112 sends a publisher account (e.g., a login account) to the publisher 106 in order to use the embedded content 113 created by the partner 112 on the web property of the publisher 106 May request that the partner 112 establish it. To obtain a publisher account, a non-registered publisher can register with a partner to obtain membership. Once registered, the unregistered publisher becomes a registered publisher with access to the associated publisher account, and can log in to the publisher account to access the embedded content 113.

Web page 116 may display both standard content 119 and one or more ads with embedded content 113 from one or more providers 112. The ad 118 may be presented at a particular location within the web page 116, and this location may be referred to as an ad slot. The height and width of the ad slot may be specified by the publisher 106 or the advertiser 102 with a particular dimension. The ad 118 inserted in the ad slot may change as the web page 116 is serviced to the user 108 or alternatively may be statically associated with the web page 116. [ The ad slot may be created via a snippet of code, such as JavaScript, and in one embodiment the snippet may include a location for both the ad 118 and the embedded content 113 from one or more partners 112 .

In some implementations, content 119 of web page 116 may be a file, a combination of files, one or more files with embedded links to other files, and so on. These files may be of any type, such as text, audio, image, video, or any other suitable media format. Even if the content stored in the content repository 114 is offline, these related information can be used online. Such online content may also include attributes, topics, concepts, categories, keywords, related information, types of supported advertisements, and the like. For example, the publisher 106 may publish online content containing information about outdoor jazz festivals, including concert locations, concert times, artists scheduled to appear at festivals, and the like. Similarly, the embedded content 113 may be a file, a combination of files, one or more files with embedded links to other files, and the like. These files may be of any type, such as text, audio, image, video, or any other suitable media format. Even if the content stored in the content repository 114 is offline, these related information can be used online. Such online content may also include attributes, topics, concepts, categories, keywords, related information, types of ads supported, and the like. For example, the publisher 106 may publish online content containing information about outdoor jazz festivals, including concert locations, concert times, artists scheduled to appear at festivals, and the like.

In other implementations, content stored in the content repository 114 may include content (words, pictures, etc.), and metadata or some indication of the meaning of the content (e.g., email fields and associated data, HTML tags and associated data, etc.). For example, web page 116 may include content and embedded information (e.g., meta information, hyperlinks, etc.) and / or embedded instructions (e.g., JavaScript, etc.).

The publisher 106 may be any conventional computing terminal such as a personal computer, a portable computer, a workstation, a computer terminal, a network computer, a display device (e.g., a television), a mainframe, a portable device, Lt; RTI ID = 0.0 > 116 < / RTI > through computing terminals. The publisher 106 may receive the web page 116 via the browser window 117 and by logging on to the associated publisher account. Web page 116 may be presented in the form of a personal web page and may include an additional hosted web page that collectively describes the characteristics, attributes, and interests associated with the publisher 106.

In some implementations, the web page content 119 and / or the embedded content 113 may include content such as articles, discussion threads, music, video, games, graphics, broadcast media, search results, Information feeds, and the like. The publisher 106 may submit a request to the advertisement system manager 104 for advertisements targeted to the content 119 on the web page 116. [ In some implementations, the publisher 106 may submit a request for embedded content 113 in which ads are targeted and served together. The ad request may include the number of ads desired or the type of ads to be served. The ad request may also include content request information. This information may include content (e.g., pages or other content documents), categories (e.g., art, business, computer, art-film, art-music, etc.) Content age, content type (e.g., text, graphics, video, audio, mixed media, etc.), geo-location information, and the like.

In response to a publisher's ad request, the ad system administrator 104 sends one or more ads to the publisher 106 for presentation on a web page 116 that the user 108 can view (e.g., Other content display systems), in some embodiments, advertisements may be sent with the embedded content 113. In some instances, if a video database of shared video content is provided that can be accessed by a client using a web browser, the video hosting web property may further include publishing tools, and the content provider may use the tools In the case of customizing according to parameters (e.g., player type, appearance, advertising options, etc.) and storing the parameters of the player in the player database, the publisher 106 can determine when and how the requested advertisement (E.g., HTML, AJAX, ActiveX ™, or JavaScript ™) to the advertising system manager 104 or the advertisers 102 have. The publisher may further associate a player with a selection of a playlist or advertisement preference of videos from the video database. The player may be associated with a publisher and may further be associated with a selection of a playlist or advertisement preference of multimedia content such as audio and video from a video database.

Additionally, the user interface may be provided to create players designed to view video playlists embedded in the web property. One embodiment is a player that can be embedded on a web page, such as a publisher's web page, using an embed code that includes a player identifier associated with a particular player. Once the embedded code is executed, the identified video player is displayed on the web page according to the customized parameters and playlists associated with the player. The player may include a viewing window and various controls and options, and a user viewing the web page may navigate through the playlist and play the videos. If a video is selected from the playlist for playback, the player can access the video hosting site and retrieve the video from the video database at that host site.

In one embodiment, the advertisements may be displayed along with the video content from the playlist, for example, according to an advertisement preference associated with a web property that provides content for a client, a player, a content, a player, for example. In other implementations, the revenue generated from the ads may be shared among one or more video hosting sites, ad management sites, publishers of custom players, and original providers of video content.

As described above, when the user 108 clicks on the advertisement 118 displayed on the web page 116, the user 108 is directed to the landing page 120 provided by the advertiser 102. In such implementations, if the user 108 makes a predefined switch action, the publisher 106 may be compensated for that switch. In general, a conversion is a defined action that responds to an ad's call to action. The conversion action may be sales or may be registration, download, entry into the advertiser's lead database, etc., according to the purpose of the advertiser's advertising campaign. Alternatively, publishers can be rewarded when a user clicks on an ad in a cost-per-click (CPC) model, or when a user is exposed to an ad in a cost per thousand (CPM) model.

In addition to one or more publishers 106, the user 108 and the advertiser 102 may communicate usage information to the advertisement system manager 104, such as, for example, click-through associated with the advertisement, Lt; / RTI > This usage information may include a measured or observed user behavior related to the served ads. The advertisement system manager 104 performs financial transactions such as paying the participating publishers based on the usage information or charging the sponsoring advertisers.

In some implementations, the publisher 106 receives one or more code snippets, each of which is associated with a selected advertisement. Each of the code snippets may include signed or encoded specifications of the advertisement (s) determined by the publisher 106. For example, for an advertisement on an MP3 music player, the publisher 106 may receive a code snippet associated with a selected advertisement, such as a banner advertisement for an MP3 player, from the advertisement system manager 104. In some implementations, the code snippet includes details corresponding to the selected advertisement (s) associated with a set of conversion actions (e.g., purchase of an MP3 player, subscription to a mailing list) May be derived from the interaction of the advertisements with the user 108 (e. G., Click-through). In other implementations, details may be omitted from the code snippet if the ad system manager 104 knows about ads that are appropriate for a particular set of conversion actions. When a conversion occurs, the advertising system manager 104 may determine by the conversion action how much the publisher 106 should pay for by showing the ad 118 on the web page 116. [ In some implementations, the amount to be paid is determined based on the reproduction of the impression, click-through, or associated embedded content 113.

In some implementations, one or more code snippets may be appended to the web page code. For example, the publisher 106 may add a banner ad code snippet to the web page code. In some implementations, the code snippet is a web script such as JavaScript ?. Execution of the code snippet results in contact with the advertising system manager 104 and display of the advertisement 118 and, in some implementations, an embedded display of the embedded content 113 is also made. When the user 108 clicks on the displayed advertisement 118, it contacts the advertising system manager 104 again, and the user 108 is guided to the landing page 120. During this event, the user 108 may receive a signed browser cookie from the advertising system manager 104. In some implementations, changing the content of the signed browser cookie invalidates the conversion actions associated with the cookie. The cookie may include information such as the identifier of the MP3 player banner advertisement, the identifier of the publisher 106, and the date / time at which the user 108 selected the banner advertisement. The cookie may be used with the information associated with the conversion actions performed by the user 108 on the advertiser 102 side in order to pay the publisher 106 and bill the advertiser 102. [

As an example, during operation, the user 108 may select a particular advertisement displayed on the publisher web page 116. The publisher code snippet directs the user 108 to the advertising system manager 104 and the signed browser cookie is retrieved from the advertising system manager 104. In some implementations, the selection of an advertisement is deemed to be an amount payment to the publisher 106 and / or the partner 112. The user 108 is then guided to the landing page 120 provided by the advertiser 102. In some implementations, the user 108 performs a divert action at the advertiser 102 side, such as purchasing a product or service, registering, subscribing to a mailing list, and so on. The advertiser code snippet may be included in a conversion confirmation page script, such as a script in a web page presented after purchase. The advertiser code snippet contacts the advertising system manager 104 and reports the conversion type identifier from the advertiser code snippet, as well as information from the cookie, such as the publisher identifier, the advertising identifier and the date and time of the ad exposure and click . The conversion data (e.g., the number and type of conversions) may be stored in the conversion data store 124 and the advertising system manager 104 may use the conversion data to improve ad targeting performance.

Conversion and Click-through Overview

In general, when a user or observer clicks on an ad (e.g., ad 118), the embedded hypertext link associated with the ad directs the observer to the advertiser's landing page. This process by which an observer selects an advertisement is commonly referred to as " click-through "(" click-through "is intended to encompass any user selection). The ratio of click-through times to the number of ad impressions (i.e., the number of times an ad is displayed) is typically referred to as the "click-through rate" A "conversion" occurs when a user completes a transaction involving a previously served advertisement. The composition of the conversions can vary from case to case and can be determined in a variety of ways. For example, a user who clicks on an ad may be referred to as an advertiser's webpage, and a conversion occurs when the user completes the purchase before leaving the page. Many different definitions for configuring conversions are possible. The ratio of the number of conversions and the number of times the advertisement is exposed (i.e., the number of times the advertisement is displayed) is typically referred to as a conversion rate.

In some implementations, the advertising system manager 104 may receive an income earning report for the particular product or service from the advertiser 102 and may, for example, (CTR), revenue per thousand ads (RPM), conversions per dollar spent (CPD), or other appropriate based on at least in part on observer behaviors associated with each participating publisher Metrics can be further determined. Metrics are not limited to the metrics listed here.

Revenue Sharing Process

Advertiser 102 has an advertising program or campaign created with advertising system manager 104. The advertising system manager 104 may identify one or more participating publishers and place one or more ads in the web properties of participating publishers to create an ad campaign. Advertiser 102 may be charged for placement of ads according to cost per click, cost per ceiling impression, cost per action, or other criteria, and a portion of the fee may be paid to participating publishers.

In general, the fee received from advertiser 102 is revenue. In some implementations, the advertising system manager 104, along with the partner 112, may establish an import sharing plan as an incentive to engage additional publishers in one or more ad campaigns or to facilitate participation of existing publishers. For example, the advertising system manager 104 may distribute 50% of the total revenue to the partner 112 and retain the remaining 50% of its total revenue. In other implementations, the import sharing plan may also include a publisher 106, as described in detail below.

Partner 112 may provide one or more embeddable content 113, hyperlinks, signatures, or banners on web page 116 to inform or encourage existing and potential publishers to participate in one or more ad campaigns Or the web presence of the partner 112 directly. In embodiments where hyperlinks are provided, the hyperlinks may direct potential publishers to a web page provided by the advertisement system manager 104. [ Web pages may provide guidance, rules, policies, and instructions on how a user participates in an advertising campaign. The web page can provide a user interface, through which the user can become a publisher, and can also create a publisher account for participating in advertising campaigns, particularly advertisers 102 and sharing revenue with advertisers 102.

The partner 112 may include, for example, embeddable content 113 for inclusion in the publisher's web page 116, free web hosting, free email accounts, free or non-publishable publishing tools for inaccessible By promoting and providing discounted premium access to potential publishers, the network of participating publishers 106 can be increased. In some implementations, the ad system administrator 104 may collect the individual costs from the advertiser 102 to manage targeted ads based on placement of ads and publisher content.

The advertising system manager 104 may define the various components of the import sharing plan, including the details of the import sharing plan and the criteria for providing the partner 112 with an import sharing plan. The details of the import sharing plan may include, for example, information describing the nature and quantitative measures of compensation provided, which may include, for example, publishers 106 that publish certain types of content ) Or publishers 106 in a particular geographical location.

In addition, the advertising system manager 104, the participating publishers 106 and the partners 112 may be based on (e.g., based on impressions, click-throughs, or conversion rates) ) Collectively agree to the import sharing policy. In some implementations, the partner 112 may negotiate directly with the publisher 106 for the terms of the import sharing policy. The terms of the contract may include an income sharing rate for the partner 112 and the publisher 106, and this revenue sharing rate is predetermined based on the total revenue received by the advertising system manager 104. For example, if the total revenue received from the advertising system manager 104 is $ 100, and 40% of it is retained to cover the operating costs, then the partner will have 85% of the remaining 60% To the publisher 106, thereby encouraging the publisher 106 to participate in the advertising campaign. The terms of the contract may be amended to reflect a higher or lower rate of import share at any time. Using the example given above, the terms of the contract can be modified by the partner 112 so that after 30 days, 95% (as opposed to 85%) of the remaining 60% of the total revenue is assigned to the publisher 106.

In some implementations, the partner 112 may determine the quality of the publisher content, the popularity of the associated web page (e.g., based on the number of visits by the user), the rating of the membership (e.g., Silver, Bronze), other import share levels (e.g., layered levels) may be suggested to participating publishers. For example, participating publishers who are Gold Memberships can earn a 60% share of revenue share, Silver Membership publishers receive 50% of their revenue share, and Bronze Membership publishers receive 40% . As another example, participating publishers with the highest number of user visits may receive an 80% revenue sharing rate while other participating publishers receive a 50% revenue sharing rate.

Of course, the revenue distributed to the partner 112 and the publisher 106 need not be made at a percentage of the total revenue. Rather, the partner 112 receives a flat fee for each publisher introduction from the advertising system manager 104, or the publisher 106 receives a single fee for each proposed ad or each click-through It can be received from the advertisement system manager 104. Partner 112 may also receive a portion of revenue generated from cost per click, cost per action, or cost per impression conversion as a result of the publisher participating in an ad campaign running on web page 116. In one embodiment, the revenue sharing of partner 112 may be further divided between partner 112 and a third producer or licensor of embedded content 113 provided by partner 112.

In an example where partner 112 is associated with multiple participating publishers 106, partner 112 may receive a percentage of revenue sharing from each publisher 106 according to their respective terms and conditions. The terms of the contract may be extended to existing and potential publishers 106. Imports sharing policies can be specified on a per-partner-pair basis on a partner-publisher pair basis. Alternatively, the same import sharing policy may be applied to all associated participating publishers 106. For example, if partner 112 has three participating publishers 106 (e.g., publisher "A", publisher "B", and publisher "C"), partner 112 has a 15% The partner 112 also receives the same revenue sharing rate from the publisher "B " and the publisher" C ".

In an implementation where partner 112 receives an import share rate of 15% from publisher "A" but declares a different import share rate than publisher "B" and publisher "C" May be intervened to automatically adjust the share of imports with the publisher "B " and the publisher" C "to be the same between each of the publishers. In some implementations, the ad system administrator 104 may track potential rate discrepancies based on payable events, including cost per impression, cost per click, and cost per action events, and may include publisher "B" To adjust the revenue paid to partner 112 to match the revenue sharing rate specified for "C ". Alternatively, the advertising system manager 104 may notify the partner 112 and request that the revenue sharing plan be changed before it becomes valid.

In another example, partner 112 may use, for example, publisher content 119 as a means to attract potential users, even if the specified revenue sharing rates are consistent between partner 112 and each participating publisher 106 And dynamically switching the advertisements 118 shown in the web page 116 to ads associated with other advertisement campaigns that the partner 112 can personally participate in to cause the publisher 106 to participate in an ad campaign To reduce the percentage of the total revenue that the publisher 106 could receive from the user.

As described in detail above, advertisements may be viewed on the web page 116 by inserting a code snippet in the content 119. [ This code snippet typically includes a publisher identification that determines the identity of the publisher 106 and also indicates which publisher 106 is responsible for the ads displayed on the web page 119, Identify if you should receive credit. Typically, this publisher identification is an identification of the publisher 106 that owns and authorizes the content 119 on the web page 116. In a two-way revenue sharing plan in which the ad system administrator 104 and the publisher 106 agree on the revenue sharing rate, the advertising system manager 104 can determine the appropriate publisher (as opposed to other publishers) You can give credit to. In a ternary revenue sharing plan involving the advertising system manager 104, the publisher 106 and the partner 112, the partner 112 receives credits from the advertising system manager 104 and identifies some of the credits as a publisher (E. G., As identified by the ad system administrator) to the publisher 106. < / RTI > However, since partner 112 is placing code snippets on web page 119 hosted by partner 112, partner 112 may replace the publisher identifier with the partner's personal publisher identifier. For example, the partner 112 may receive 20% more revenue than the publisher 106 would otherwise earn by showing 20% more ads with his publisher identification. This is referred to as ad code rotation, which enables callous partners to accumulate revenue by cashing in content 119 instead of publishers.

Thus, in some implementations, the advertisement system manager 104 may systematically determine the origin of each advertisement for the publisher content at a predetermined time or at any time, identify the advertisements that are not relevant to the ad campaign in which the publisher 106 participated , And notifies the publisher accordingly. In addition, the advertising system manager 104 may determine whether one or more publisher identifications appear in the code snippet at two different time instances for the same web page (e.g., web page 116) at a predetermined time or at any time To track potential ad code rotations. If the advertisement system manager 104 determines that more than one publisher identification appears in the code snippet on the web page at two different time instances, the partner associated with the web page may be penalized or penalized.

The ad system administrator 104 may implement a tariff policy that takes part of the total revenue that the advertising system manager 104 will have before distributing the total revenue to the partner 112 for distribution to the publisher 106. [ For example, if the total revenue generated from the ad campaign is $ 100, and the revenue sharing rates for the ad system administrator 104, partner 112, and publisher 106 are 40%, 15%, and 85%, respectively, The manager 104 may reserve $ 40 for the remaining $ 60 before distributing to the publisher 106 who will receive the $ 9 and the partner 112 receiving the $ 9.

Other sequences are also possible. For example, the advertising system manager 104 may send a total revenue to the partner 112 (e. G., 112) in accordance with an income sharing agreement between the partner 112 and the publisher 106, prior to having the revenue share distributed to the advertising system manager 104. & ) And the publisher 106, respectively. Subsequently, the advertising system manager 104 may retain the percentage of revenue from the portion distributed to the partner 112 and the percentage of revenue from the portion distributed to the publisher 106.

In some implementations, the advertising system manager 104 may deduct a different percentage of revenue from the partner 112 and the publisher 106. For example, if the total revenue generated from an ad campaign is $ 100 and the revenue sharing rate for partners and publishers is 15% and 85%, respectively, then the ad system administrator 104 will distribute $ 15 to partners and $ 85 to publishers Can be distributed. The advertising system manager 104 then deducts 30% (i.e., $ 4.50) of the $ 15 distributed to the partner 112 and 40% of the $ 85 distributed to the publisher 106 (i.e., $ 34. With this variable rate, the advertising system manager 104 can further encourage and encourage the continued participation of the partners 112 or publishers 106, which are very important for ad campaigns and revenue generation. For example, partner 112 may have a large group of associated publishers each participating in an advertising campaign. In this example, the ad system administrator 104 may reduce the percentage of revenue collected from each of the publishers 106 (e.g., from 30% to 20%) by reducing the percentage of revenue collected from the partner 112 While allowing a large percentage of revenue to be delivered directly to partner 112 as a reward for partner performance.

Similarly, the ad system administrator 104 may reduce the percentage of total revenue collected from the participating publishers 106 (e.g., by 40% for good performers) while maintaining the percentage of revenue collected from partner 112 To 30%), allowing a large percentage of revenue to be delivered directly to the publisher 106 as an increase in the publisher's content readership and compensation for content improvements.

The advertising system manager 104 may track financial, contract, service, and audit issues on behalf of the advertiser 102, the partner 112, and the publisher 106. For example, the ad system administrator 104 may charge advertisers 102, receive payments from advertisers 102, determine total revenue, and determine the revenue sharing rate specified in the existing revenue sharing agreement And / or publishers 106 in accordance with the < / RTI > The partner 112 may be responsible for splitting the portion of revenue received from the advertising system manager 104 with the publisher 106 according to terms and conditions agreed upon between the partner 112 and the publisher 106. [

In other implementations, the publisher 106 and the advertising system manager 104 may agree to an import sharing contract without the participation of the partner 112. [ For example, the publisher 106 may negotiate directly with the advertising system administrator 104 an income sharing rate for participating in an advertising campaign. In this implementation, the publisher 106 may be a partner 112, host other publishers 116, or provide its own embeddable content 113 to other publishers 106, (104). ≪ / RTI > In such an embodiment, the partner 112 may receive a variable or a single cost (or rate) from the publisher 106 to manage displaying advertisements and / or embeddable content 113 on the web page 116 .

In one embodiment, the advertising system manager 104 may limit the maximum revenue sharing rate to the partners 112 to ensure that the partners 112 receive all or most of the revenue from the content monetizaton of the publishers' Can be stopped. For example, the advertising system manager 104 may limit the maximum revenue sharing rate of 75% for each of the partners 112 to prevent revenue abuse. In other implementations, other incentives may be applied to make it possible for all of the total revenues to be passed directly to the publishers 106, which may potentially prompt the improvement of the content to obtain a high percentage of the readership.

In some implementations, partner 112 may modify the terms of an existing import sharing contract. For example, the partner 112 may decide to modify the revenue sharing rate with the associated publishers 106. The partner 112 may submit approval of the change of the import share rate to the advertisement system manager 104. This change may be submitted through a user interface configured to facilitate communication between the partners 112 and the advertising system manager 104. [ Alternatively, the change may be submitted in the form of an e-mail or message outside the user interface.

In response to receipt of the revenue sharing rate change request, the advertising system administrator may notify each of the associated publishers 106 of the sharing rate change request. For example, the advertising system manager 104 may instruct all associated publishers 106 that the revenue sharing rate for the corresponding partner 112 will be adjusted from "15%" to " (E.g., an account associated with the account 104). In other implementations, partner 112 may be required to directly notify all participating publishers 106 associated with that partner 112 of their modified conditions.

In some implementations, the sharing rate change becomes effective after a predetermined period of time, in order for participating publishers 106 to take a new rate change and give them an opportunity to adapt. For example, the modified terms of an existing import sharing contract become effective 30 days after receiving the request. As another example, the modified terms of an existing import sharing contract become effective 30 days after the date that the new sharing rate change is delivered to the participating publishers 106.

In response to the request to change the share rate, the publisher 106 is given the option of accepting the newly modified conditions or alternatively, associating the new share 112 with a lower revenue sharing rate.

In some implementations, the terms of the import sharing contract may be determined prior to forming an association between future publishers 106 and associated partners 112. For example, during the partner-publisher association process, each of the future publishers 106 may evaluate the association with partner 112. [ This rating may be based on the revenue sharing rate that the partner 112 has entered into with other participating publishers 106. Each of the future publishers 106 may compare the rate of revenue sharing between the partners 112 before establishing an association with the partner 112. [ In some implementations, if partner 112 submits a share rate change request that is not yet valid, prospective publishers 106 may be notified of the new share rate change and the value associated with the change.

Frequent changes may cause confusion among participating publishers 106 if partner 112 with multiple participating publishers 106 frequently submits a request to change the terms of an existing import sharing contract. Thus, in some implementations, the number of requests that partner 112 may submit to ad system manager 104 may be limited. For example, the ad system administrator 104 may allow only one request per month. In other implementations, the advertisement system manager 104 may place a prohibited period between the request and the request. For example, a forbidden period of 90 days may be between the previous request and the current request.

Although the foregoing embodiments have been described in terms of the publisher 106 associated with a single partner 112, the publisher 112 may also form associations with a plurality of partners 112. For example, publisher "A" can participate in a revenue sharing plan with "blogger.com" by creating a blog on "blogger.com" and having one or more ads visible on that blog. At the same time, the publisher " A " may have a personal web space on "Myspace.com ", in which the publisher" A " describes an organization associated with interest, attribute, feature, network or publisher & You can create a personal profile page. Publisher "A" can participate in other income sharing plans with "Myspace.com" by having contextual ads for people browsing personal profile pages appear on their personal profile page. Similarly, the publisher 106 may embed content from multiple partners 112 into associated advertisements.

In some implementations, the partner 112 may exclude some content 113 from being used for revenue sharing, and / or the publisher 106 may determine that some of the partners 112 or the content 113 are publisher 106 Can be excluded from appearing on the web page 116 of the web page. The embedded content 113 may be part of the content or may be a playlist of content that can be played in the ordered format.

Bounty Referral Program

In some implementations, the advertising system manager 104 may also provide an introductory contribution program that rewards the partners 112 to allow new publishers 106 to participate in one or more ad campaigns managed by the ad system manager 104 Can be implemented. This contribution program may be structured to be more amenable to partners 112 who allocate a greater portion of their income to participating publishers 106. Proposing a higher share of revenue to participating publishers 106 would provide more publisher loyalty among participating publishers by providing appropriate rewards for publishing while allowing more publishers to share their content with the partner's web property To be published on the Internet.

The introductory contribution program may provide a contribution bonus that may be calculated based on an income share that is assigned to each of the participating publishers 106 after adjustment of the partner's import share. The contribution bonus may be determined based on the total revenue before the revenue deduction that is distributed to the advertising system manager 104 for the ad campaign running on the web page 116. [

In some implementations, there may be an import threshold and a time limit, during which the import threshold must be reached by the publisher 106 before the partner 112 may be eligible to receive a contribution bonus . For example, if the import threshold is set to $ 10 and the time limit is set to a period of 180 days, partner "A" deserves a contribution bonus only if publisher "A" earns $ 10 in revenue within 180 days. have.

In some implementations, when the publisher 106 is associated with multiple partners 112, the import threshold (and time limit) may be specified for a particular partner. For example, assume that publisher "A" is associated with partner A and partner B, and that the import threshold and time limit for partners "A" and partner "B" are $ 10 within 180 days and $ 20 within 90 days, respectively Partner A deserves a contribution bonus only if publisher "A" earns a profit of $ 10 within 180 days on a web page hosted by partner "A", partner "B" is eligible for a contribution "A" "Is entitled to a Contribution Bonus only if it earns $ 20 within 90 days on a web page hosted by partner" B. "

In some implementations, the introductory contribution program may be defined as a function of the shared revenue, the revenue share rate, and the predetermined revenue threshold. The contribution bonus may be awarded to partner 112 when the income of participating publisher 106 reaches a predetermined threshold. In some implementations, the amount of contribution bonus to be distributed to partner 112 is equal to a predetermined import threshold. For example, if the predetermined import threshold is set at $ 10, partner 112 will receive a $ 10 contribution bonus when the income of publisher 106 reaches $ 10.

The contribution bonus may be applied whenever a predetermined import threshold is reached. For example, if the participating publisher 106 has an income of $ 30, and the predetermined import threshold is set at $ 10, then the associated partner 112 will receive $ 30, depending on the introductory contribution program, (3 * $ 10; once for each $ 10) contribution bonus.

For example, if publisher "A", introduced by partner "A" and partner "A," agrees to 25% and 75% revenue sharing rates, and publisher "B" "Assumes 50% and 50% revenue sharing rates, and assuming that the portion of the total revenue remaining daily (ie, net revenue) after the ad system administrator adjusts the revenue share is $ 1, , Publisher "A" will receive $ 7.75 ($ 1 * 10 days * 75% revenue share) and publisher "B" will receive $ 5.0 ($ 1 * 10 * 50% revenue sharing rate) after 10 days. If the predetermined revenue threshold is set at $ 10, partner "A" who introduced the publisher "A" to the ad campaign will earn $ 2.50 (for example, $ 1 * 10 days * 25% revenue share) , But the income received by publisher "A" does not reach the predetermined income threshold (ie $ 10) and therefore does not receive a contribution bonus. Similarly, partner "B " who introduced publisher" B "to an advertising campaign received only $ 5.00 (e.g., $ 1 * 10 days * 50% revenue share) The income does not reach the predetermined income threshold of $ 10 and therefore does not receive a contribution bonus.

However, even after using the same criteria applied in the previous embodiment, the publisher "A" will receive $ 11.25 ($ 1 * 15 days * 75% Day * 50% share of income share). Partner "A" receives $ 13.75, $ 3.75 (1 $ * 15 days *), as the income of publisher "A" exceeds the required income threshold of $ 10 and this qualifies for a contribution bonus to partner " 25% share of income share) is income received under an income sharing contract, and $ 10 is income received under the introductory contribution program. Partner "B", on the other hand, is not eligible to receive a contribution bonus because the income received by publisher "B" has not reached the predetermined income threshold of $ 10.

As is clear from the above embodiment, partner "A" has less revenue than partner "B" at the beginning (for example, 10 days). However, by implementing an introductory contribution program, a partner 112 with a low import share rate (e. G., 25%) will receive a large amount of revenue (e. G. (For example, $ 13.75 after 15 days for Partner "B", $ 13.75 after 15 days for Partner "A" compared to $ 30 after 40 days for Partner "B" $ 40).

Thanks to the introductory contribution program, the partner 112 can assign a high import share rate to each of the participating publishers 106, while attracting future publishers 106 and enhancing publisher loyalty, An economic benefit can be obtained. The introductory contribution program allows the partner 112 to allocate a higher revenue share to the participating publishers 106 and to flexibly configure an income plan that fits a particular business profile without experiencing a reduction in revenue.

For example, if the business model of a partner that allows publishers to participate in advertising campaigns through the ad system administrator is to increase business revenue, you can choose to assign a lower percentage of revenue to participating publishers. As another example, if a partner's business model is to attract and attract publishers to create high-quality content, partners can keep the share of imports from participating publishers flexible, with little or no sharing.

In some implementations, there may be more than one contribution threshold, and a corresponding contribution bonus is specified below each threshold. This creates a layered contribution structure. For example, on the first tier, a partner is eligible to earn a $ 10 contribution bonus if the participating publisher earns $ 10. On the second floor, a partner is eligible to earn a $ 250 contribution bonus if the publisher earns $ 100, so that a total bonus of $ 225 for that partner is accumulated based on the layered contribution structure.

In some implementations, the partner may also be compensated for enrolling a number of publishers that reach one or more import thresholds as described above. For example, suppose that the import threshold is set at $ 100 and 25 publishers earn $ 100 in net revenue (for example, adjusted earnings for the revenue sharing portion held by the ad system administrator) You may be eligible for a Contribution Bonus (for example, a $ 2000 contribution bonus). The number of bonuses that can be paid to a partner during a given time period may be limited. For example, an additional contribution bonus based on the number of participating publishers that have reached a certain import threshold can be limited to one per year. Alternatively, the number of bonuses that can be paid to a partner during a given time period may be unlimited.

Exemplary Processes < RTI ID = 0.0 >

3 is a flow diagram of an exemplary process for determining revenue sharing between partner 112 and publisher 106. [ The process 300 may be performed by, for example, the system 100 and, for purposes of presentation in the following description, illustrate the process 300 using them as an example. However, other systems or combinations of systems may be used to perform the process 300.

In the illustrated example, process 300 begins by receiving a request to join an import share from a partner (302). A partner may be an online service provider that hosts one or more web properties, or may be a source of online content that may be embedded with advertisements to be provided to publishers. For example, the Web property may be an online service that provides the publisher with a personal space that shares user generated content with interested users / observers, media companies, music labels, broadcast networks, and the like.

In response to the request, a graphical user interface (GUI) may be created (304). The GUI may operate to allow a partner to interface with at least one ad system administrator for any appropriate purpose (e.g., viewing an advertisement). Generally, a GUI provides an efficient and user-friendly presentation of data that the system 100 provides or that is communicated within the system 100 to a particular user. The GUI may include a plurality of customizable frames or views, including interactive fields, pull-down lists, and buttons. In some implementations, if the partner has already participated in an import sharing plan, the GUI may be operable to display the past import share ratios in a user-friendly form. The GUI may present multiple portal or dashboards.

The GUI can be configurable to support a combination of tables and graphics (bar, line, pie, status dial, etc.) and can build real-time data. The real-time data includes currently acquired income, current income rate, and the like. It should be appreciated that the term graphical user interface may be used singly or in combination to describe each of the one or more graphical user interfaces and the displays of a particular graphical user interface. Indeed, references to GUIs refer to front-end references as well as specific interfaces accessible through appropriate advertisers, partners or publishers. The GUI described herein thus contemplates any graphical user interface, such as a general purpose web browser or touch screen, that processes information of the system 100 and efficiently presents the results to the user.

In some implementations, if the partner is already participating in the import sharing plan, action 302 is skipped and the partner can log in (e.g., through a username and password) to access the user interface. The login may be via a web page, for example, and the login process may use encryption, such as the Secure Hypertext Transfer Protocol (HTTPS).

Process 300 may also include receiving (306) an input from a partner specifying an import share rate. For example, a partner might specify 50% of the revenue share to receive 50% of the total revenue, or 50% of the remaining revenue after deducting the operating costs (for example, the operating costs incurred by the ad system administrator) . In another embodiment, receiving an input from a partner specifying an import share rate may include modifying a previous import share rate.

The process 300 proceeds to step 308 of receiving a request to join an import sharing plan from a publisher associated with the partner. A publisher may be a content provider that provides content to observers / users through a web property hosted by a partner, or may be a publisher who wishes to embed content from a provider into a web property owned by the publisher. For example, a publisher can click a hyperlink that is displayed on a web property provided by a partner, which can direct the publisher to a web page provided by the ad system administrator. The following publishers may create accounts to participate in an import sharing plan.

The next process 300 identifies 310 the partner with a particular revenue sharing rate with the publisher. In some implementations, verification of the revenue sharing rate may include displaying the revenue sharing rates of other partners so that the publisher can compare rates among the various participating partners. In another implementation, identifying the revenue sharing rate may include receiving, for example, observers / users additional information associated with the type of content the publisher is providing from the publisher. A user interface may also be provided to the publisher to log in at any time and view the revenue sharing rate set by the various partners associated with the publisher.

Next, the process 300 performs automated import sharing between the partner and the publisher (312). In some implementations, implementing an automated import share may include determining when a previous import share rate (if any) has become valid. If the previous share of import share has become valid less than the desired time period, implementing an automated import share may include performing an import share after the desired time period has elapsed. For example, if the desired period is 90 days and the current import share rate was last modified 30 days ago, then process 300 will only perform automated import sharing 60 days later.

In another embodiment, implementing automated import sharing may include determining the frequency with which the import share rate is modified in a given time period. In certain implementations, if the frequency exceeds a predetermined rate in a given period, implementing an automated import share may include performing an import share only after the given period has elapsed. For example, if the predetermined percentage is a two-time modification for 30 days and the current proposed modification to the revenue sharing rate is determined to be a third modification for 15 days, .

The operations 302-312 of the process 300 may be executed in the listed order, executed in parallel (e.g., substantially in parallel or otherwise non-serially by the same or another process) . For example, in some implementations, receiving (308) a request to join from a publisher to an import share may be performed 306 before receiving an input specifying an import share from a partner. In another implementation, receiving (308) a request to join from a publisher to an import share may be performed prior to receiving (302) a request to join from the partner to an import share.

4 is a flow diagram of an exemplary process 400 for determining a contribution to a partner. Similar to the process 300, the process 400 may be performed, for example, by the system 100, which, for purposes of presentation in the following description, illustrate the process 400 using them as an example do. However, other systems or combinations of systems may be used to perform the process 400.

As shown, the process 400 begins by receiving 402 a total revenue report from the advertiser (s). In some implementations, the aggregate revenue report may include information that includes, but is not limited to, click-through rates, revenue per hectare ad, conversion per dollar spent, conversion data associated with transactions related to other served ads . ≪ / RTI > In some implementations, the advertising system administrator may generate such reports based on data flowing through the online advertising system.

The process 400 may include determining (404) a current import share rate and an import threshold. In some implementations, the process may determine based on input received (e.g., received from step 306) in the process 300 the current revenue sharing rate between the partner and the publisher. The import threshold can be defined, for example, by the advertisement system manager 104. Contribution can be distributed to partners when the publisher's revenue reaches its revenue threshold.

In some implementations, the import threshold is determined based on the import share rate. The import threshold can be defined by the partner in proportion to a particular import share rate. For example, lowering the share of revenue share distributed to partners (for example, from 20% to 10%) can be achieved by lowering the import threshold (for example, from $ 20 to $ 10) So that the value can be reached.

The process 400 further includes determining 406 revenue to be distributed between the partner and the publisher and calculating 408 (e.g., automatically) the contribution based on the revenue sharing rate and the import threshold do. In some implementations, the contribution is calculated from the publisher's earnings after adjustment to the partner's revenue share. In this implementation, computing the contribution may include comparing the publisher revenue to a predetermined import threshold. If the publisher income is determined to be less than the predetermined import threshold, the contribution will not be distributed to the partner. For example, if the net income is $ 100, the import threshold is set to $ 20, and the revenue sharing rate between the partner and the publisher is set at a ratio of 90% to 10%, the partner is not eligible for contributions, This is because the publisher income did not exceed the import threshold. As another example, if you use the same criteria, except that the share of revenue between the partner and the publisher is set at a rate of 20% to 80%, the partner is eligible for the contribution, and the $ 80 publisher revenue is equal to the import threshold .

In some implementations, contributions are calculated based on gross revenue before operating costs are deducted. Exemplary operating costs include, by way of non-limiting example, revenue sharing to be distributed to an advertising system administrator. In this embodiment, the import threshold is compared to the remaining revenue share, after adjusting for the partner's import share and operating costs. For example, if your total revenue is $ 100, your revenue share between the partner and the publisher is set at a ratio of 60% to 40% (i.e., the publisher receives $ 40), the operating cost is $ 20, Subtracting the operating cost from the publisher revenue) is compared to the import threshold. Next, the contribution bonus can be awarded to the partner if the remaining revenue share (after adjustment of the partner's revenue share and operating costs) meets a predetermined revenue threshold.

Generic Computer System

FIG. 5 is a schematic diagram of an example of a general purpose computer system 500. FIG. The system 500 may be used for the operations described in connection with the method 300 according to one embodiment. For example, the system 500 may be included in devices or systems owned or operated by advertisers 102, advertising system administrators 104, and publishers 106.

The system 500 includes a processor 510, a memory 520, a storage device 530, and an input / output device 540. Each of the components 510, 520, 530, and 540 is interconnected via a system bus 550. The processor 510 may process instructions for execution within the system 500. In some implementations, processor 510 is a single-threaded processor. In another implementation, processor 510 is a multi-threaded processor. The processor 510 may process instructions stored in the memory 520 or the storage device 530 to display graphical information for the user interface on the input / output device 540.

The memory 520 stores information in the system 500. In some implementations, memory 520 is a computer-readable medium. In another implementation, memory 520 is a non-volatile memory unit. In yet another embodiment, the memory 520 is a non-volatile memory unit.

 The storage device 530 may provide mass storage for the system 500. In some implementations, the storage device 530 is a computer-readable medium. In various other embodiments, the storage device 530 may be a floppy disk device, a hard disk device, an optical disk device, or a tape device.

The input / output device 540 provides input / output operations for the system 500. In some implementations, the input / output device 540 includes a keyboard and / or a pointing device. In another embodiment, the input / output device 540 includes a display unit for displaying a graphical user interface (GUI).

The features described herein may be implemented in digital electronic circuitry, computer software, firmware or hardware, or a combination thereof. The features of the present invention may be embodied in a computer program product tangibly embodied in, for example, a machine-readable storage device or an information carrier, which is a propagated signal, and which is executed by a programmable processor. A programmable processor executing a program of instructions executes the method steps to implement the functions of the described embodiment on the input data and generate and generate the output. The described features may preferably be implemented as one or more computer programs executable on a programmable system. The programmable system includes at least one programmable processor coupled to transmit and receive data and instructions to and from the data storage system, at least one input device, and at least one output device. A computer program is a set of instructions that can be used directly or indirectly in a computer to perform a predetermined action or cause a predetermined result. A computer program may be written in any form of programming language, including compilation or interpreter language, and may be in any form including stand-alone programs or modules, components, subroutines, or other units suitable for use in a computer environment .

Suitable processors for executing the program of instructions include, for example, general purpose and special purpose microprocessors, and one or a single processor of multiple processors within any kind of computer. In general, a processor receives instructions and data from a read only memory (ROM), or random access memory (RAM), or both. The essential components of a computer are a processor that executes instructions and one or more memory devices that store instructions and data. Generally, a computer includes, or is operable with, one or more mass storage devices (e. G., A magnetic disk such as an internal hard disk or a removable disk, a magneto optical disk, or an optical disk) Lt; / RTI > Storage devices suitable for tangibly embodying computer program instructions and data include, for example, semiconductor memory devices (e.g., EPROM, EEPROM, flash memory devices); Magnetic disks (e.g., internal hard disks, removable disks); Magneto-optical disks; And all forms of non-volatile memory including CD ROM and DVD-ROM disks. The processor and memory may be supplemented by application-specific integrated circuits (ASICs) or integrated into an ASIC.

To provide for interaction with a user, features of the present invention include a display device (e.g., a cathode ray tube (CRT) or a liquid crystal display (LCD) monitor) for displaying information to a user, (E. G., A mouse or trackball). The user can provide input to the computer using a keyboard and pointing device.

Features of the invention include, for example, a back-end component such as a data server; Or a middleware component such as, for example, an application server or an Internet server; Or in a computing system having a front-end component, such as a client computer with a graphical user interface or an Internet browser, or any combination thereof, for example. The components of the system may be interconnected by any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network (LAN), a wide area network (WAN), and computers and networks forming the Internet.

The computing system may include a client and a server. Clients and servers are usually separate from each other and generally interact through a communication network. The relationship between client and server is generated by computer programs running on each computer and having mutual client-server relationships.

A number of embodiments have been described. Nevertheless, it should be understood that various modifications are possible. For example, in one or more embodiments, components may be combined, deleted, altered, or supplemented to form another embodiment. In yet another embodiment, the logic flows depicted in the figures need not be performed in the specific order or sequential order shown, in order to obtain the desired results. In addition, other steps may be provided in the described logic flow, some steps may be removed from the flow, and other components may be added to or removed from the described system. Accordingly, other embodiments are within the scope of the following claims.

The present invention provides a flexible income sharing and introductory contribution system.

100: System
102: Advertiser
104: Ad System Administrator
106: Publisher
108: User
110: Network
112: Partner

Claims (30)

As a method of sharing income in an online advertising system,
An input specifying a revenue sharing arrangement between a web property host and one or more publishers that publish content on a web property hosted by the web property host, from a web property host;
Receiving from a publisher device a request from a publisher to participate in import sharing with the web property host;
Providing a computer language code snippet to the publisher device for inclusion in a computer language code associated with the web property in response to the request, the computer language code snippet being associated with an advertisement, the identification of the publisher Wherein the computer language code identifies which publishers are to receive credits for imports, impressions, clicks or conversions for ads displayed in the web property, and wherein the computer language code identifies the ads that are to be published on the web property Configure a user device to enable it to embed; And
(I) the import sharing contract; and (ii) an automated (< RTI ID = 0.0 > automated invocation of import sharing,
Wherein the step of executing the automated import sharing further comprises providing the publisher and the web property host with a reward for presenting the advertisement to the content published on the web property hosted by the web property host according to the import sharing contract, ≪ / RTI > The method according to claim 1,
Further comprising modifying the import sharing contract by the web property host. The method of claim 2,
Wherein executing the automated import sharing between the web property host and the publisher comprises executing the modified import sharing contract after a predetermined period of time. The method according to claim 1,
Receiving a request for participation in import sharing with the web property host from a plurality of publishers; And
Further comprising: performing automated import sharing between the web property host and the plurality of publishers based on the import sharing contract. delete The method according to claim 1,
Wherein the import sharing contract comprises a percentage of revenue to be shared between the web property host and the publisher. The method according to claim 1,
Wherein the import sharing contract comprises one of information describing a quantitative measure of monetary compensation or a criteria for offering the import sharing contract. The method according to claim 1,
Wherein receiving an input specifying an import sharing contract from the web property host comprises receiving an input from the web property host specifying an import sharing contract between the web property host, the one or more publishers and the ad manager ,
The method includes receiving an input from the advertisement manager specifying gross revenue; And
Distributing automated revenue sharing between the web property host, the one or more publishers and the ad manager, between the web property host, the one or more publishers and the ad manager based on the import sharing contract Further comprising the steps of:
If more than one publisher identification appears in the code snippet in the webproperty at two different time instances for the same web property, the web property host is sanctioned or penalized by the ad manager ≪ / RTI > The method of claim 8,
Further comprising receiving from the web property host a request to modify the previously specified import sharing contract,
Wherein the step of executing automated import sharing between the web property host, the one or more publishers, and the ad manager further comprises providing the automated revenue sharing between the web property host, the one or more publishers and the ad manager, Based on a sharing agreement. The method of claim 9,
Wherein the step of executing automated import sharing between the web property host, the one or more publishers and the ad manager further comprises the steps of: determining whether the number of requests to modify the import sharing contract is within a predetermined threshold within a given time period, Executing automated import sharing between the property host, the one or more publishers and the advertising manager. The method of claim 8,
Receiving an input from the web property host specifying an import sharing contract between the web property host, the one or more publishers and the ad manager,
Specifying a revenue sharing rate between the web property host and the ad manager;
Identifying an import share rate between the one or more publishers and the ad manager; And
And specifying an import share rate between the web property host and the one or more publishers. The method of claim 11,
Wherein the revenue sharing rate specified between the web property host and the ad manager is different than the revenue sharing rate specified between the one or more publishers and the ad manager. The method of claim 11,
Wherein the revenue sharing rate specified between the web property host and the ad manager is equal to the revenue sharing rate specified between the at least one publisher and the ad manager. The method of claim 11,
The step of specifying an import share rate between the web property host and the one or more publishers includes specifying a first import share rate for the web property host and specifying a second import share rate for the one or more publishers and,
Wherein specifying the first import share rate comprises limiting the first import share rate to a predetermined threshold value. 15. The method of claim 14,
Wherein the predetermined threshold is set by the advertisement manager. The method according to claim 1,
Receiving an input specifying an import sharing contract from a web property host comprises modifying a previously performed import sharing contract;
Wherein performing automated import sharing between the web property host and the publisher comprises executing automated import sharing between the web property host and the publisher based on the modified import sharing contract. Way. The method according to claim 1,
Further comprising confirming the import sharing contract by the web property host and the publisher,
Wherein the step of performing automated import sharing between the web property host and the publisher comprises executing automated import sharing between the web property host and the publisher after confirming the import sharing contract. . The method according to claim 1,
Further comprising determining whether content is published by the publisher on the web property,
Wherein performing automated import sharing between the web property host and the publisher comprises executing automated import sharing prior to publishing the content on the web property by the publisher. As a method of sharing income in an online advertising system,
Receiving from an advertising system administrator an input specifying an import sharing contract between an advertising system administrator and one or more publishers that publish user generated content on a web property hosted by a web property host; ;
Receiving from a publisher device a request from a publisher to participate in an import sharing with the advertising system administrator;
Providing a computer language code snippet to the publisher device for inclusion in a computer language code associated with the web property in response to the request, the computer language code snippet being associated with an advertisement, the identification of the publisher Wherein the computer language code identifies which publishers are to receive credits for imports, impressions, clicks or conversions for ads displayed in the web property, and wherein the computer language code identifies the ads that are to be published on the web property Configure a user device to enable it to embed; And
(I) the import sharing contract without participation of the web property host, and (ii) a computer language code snippet included in the computer language code associated with the web property, And invoking an automated import share between the publisher and the publisher,
Wherein the step of performing the automated import sharing further comprises providing the publisher and the advertising system manager with a compensation for the presentation of the advertisement in the content published on the web property hosted by the web property host according to the import sharing contract. ≪ / RTI > A method of providing a referral bounty in an online advertising system,
Determining a current revenue sharing rate and a revenue threshold;
Disburse revenue to be shared between a publisher publishing on a web property hosted by a web property host and the web property host based on the current revenue sharing rate, Derived from one or more ad campaigns provided by the user;
Providing a computer language code snippet to a publisher device for inclusion in a computer language code associated with the web property, the computer language code snippet associated with an advertisement, comprising an identification of the publisher, Identifies which publishers are to receive credits for imports, impressions, clicks or conversions for ads displayed in a property, said computer language code being able to embed an advertisement in the published content on said web property Configure a user device to perform the following steps; And
(I) said paid income derived from said one or more advertising campaigns; (ii) said import threshold; and (iii) computer language code contained within said computer language code associated with said web property. And determining a bounty to be paid to the web property host based on the nappe. The method of claim 20,
Further comprising: determining the import threshold value based on the revenue paid to each publisher after deducting the revenue paid to the web property host. The method of claim 20,
Further comprising distributing the contribution to the web property host,
Wherein distributing the contribution comprises distributing the contribution to the web property host each time the import threshold is reached. As a system,
A processor; And
A computer readable medium coupled to the processor in operation, the computer readable medium including instructions,
Wherein the instructions cause the processor to, when executed by the processor,
An input specifying a revenue sharing arrangement between a web property host and one or more publishers that publish content on a web property hosted by the web property host, web property host);
Receiving from a publisher device a request from a publisher to participate in import sharing with the web property host;
Providing, in response to the request, a computer language code snippet to the publisher device for inclusion in a computer language code associated with the web property, wherein the computer language code snippet is associated with an advertisement, Wherein the computer language code identifies which publishers are to receive credits for imports, impressions, clicks or conversions for ads displayed in the web property, and wherein the computer language code identifies the ads that are to be published on the web property Configure a user device to enable it to embed; And
executing automated import sharing between the web property host and the publisher based on (i) the import sharing contract and (ii) a computer language code snippet included in the computer language code associated with the web property invoke operation,
Wherein the act of performing the automated import sharing further comprises: rewarding the publisher and the web property host for the presentation of the advertisement to content published on the web property hosted by the web property host in accordance with the import sharing contract. ≪ / RTI > As a system,
A processor; And
A computer readable medium coupled to the processor in operation, the computer readable medium including instructions,
Wherein the instructions cause the processor to, when executed by the processor,
Receiving from an advertising system administrator an input specifying an import sharing contract between an advertising system administrator and one or more publishers that publish user generated content on a web property hosted by a web property host; ;
Receiving from a publisher device a request from a publisher to participate in import sharing with the advertising system administrator;
Providing, in response to the request, a computer language code snippet to the publisher device for inclusion in a computer language code associated with the web property, wherein the computer language code snippet is associated with an advertisement, Wherein the computer language code identifies which publishers are to receive credits for imports, impressions, clicks or conversions for ads displayed in the web property, and wherein the computer language code identifies the ads that are to be published on the web property Configure a user device to enable it to embed; And
(i) the import sharing contract not participating in the web property host, and (ii) a computer language code snippet included in the computer language code associated with the web property. to perform an operation to invoke automated import sharing,
Wherein the act of performing the automated import sharing further comprises providing the publisher and the advertising system administrator with a compensation for the presentation of the advertisement on the content published on the web property hosted by the web property host according to the import sharing contract. ≪ / RTI > As a system,
A processor; And
A computer readable medium coupled to the processor in operation, the computer readable medium including instructions,
Wherein the instructions cause the processor to, when executed by the processor,
Determining a current revenue sharing rate and a revenue threshold;
Disburse revenue to be shared between a publisher publishing on a web property hosted by a web property host and the web property host based on the current revenue sharing rate, Derived from one or more ad campaigns provided by the user;
Providing a computer language code snippet to a publisher device for inclusion in a computer language code associated with the web property, wherein the computer language code snippet is associated with an advertisement and comprises an identification of the publisher, Identifying which publisher should receive credits for import and for exposure, clicks or conversions for ads displayed in a property, and the computer language code may embed advertisements in the published content on the web property Configure the user device to enable; And
(i) the paid income derived from the one or more ad campaigns, (ii) the import threshold value, and (iii) a computer language code snippet included in the computer language code associated with the web property. And to perform an operation of determining a contribution (bounty) to be paid to the host. 17. A non-transitory computer readable medium having stored thereon instructions for causing the processor to:
Receiving an input from the web property host specifying an import sharing contract between the web property host and one or more publishers that publish on a web property hosted by the web property host;
Receiving from the publisher a request to participate in import sharing with the web property host; And
Performing automated import sharing between the web property host and the publisher based on the import sharing contract,
Wherein the act of performing automated import sharing comprises presenting one or more advertisements with content published on the web property hosted by the web property host in accordance with the import sharing contract, A computer readable medium comprising an operation to compensate a host. 17. A non-transitory computer readable medium having stored thereon instructions for causing the processor to:
Receiving from an advertising system administrator an input specifying an import sharing contract between an advertising system administrator and one or more publishers that publish user generated content on a web property hosted by a web property host; ;
Receiving from a publisher device a request from a publisher to participate in import sharing with the advertising system administrator;
Providing, in response to the request, a computer language code snippet to the publisher device for inclusion in a computer language code associated with the web property, wherein the computer language code snippet is associated with an advertisement, Wherein the computer language code identifies which publishers are to receive credits for imports, impressions, clicks or conversions for ads displayed in the web property, and wherein the computer language code identifies the ads that are to be published on the web property Configure a user device to enable it to embed; And
(i) the import sharing contract not participating in the web property host, and (ii) a computer language code snippet included in the computer language code associated with the web property. to perform an operation to invoke automated import sharing,
Wherein the act of performing the automated import sharing further comprises providing the publisher and the advertising system administrator with a compensation for the presentation of the advertisement on the content published on the web property hosted by the web property host according to the import sharing contract. The computer-readable medium comprising: 17. A non-transitory computer readable medium having stored thereon instructions for causing the processor to:
Determining a current revenue sharing rate and a revenue threshold;
Disburse revenue to be shared between a publisher publishing on a web property hosted by a web property host and the web property host based on the current revenue sharing rate, Derived from one or more ad campaigns provided by the user;
Providing a computer language code snippet to a publisher device for inclusion in a computer language code associated with the web property, wherein the computer language code snippet is associated with an advertisement and comprises an identification of the publisher, Identifies which publishers are to receive credits for imports, impressions, clicks or conversions for ads displayed in a property, said computer language code being able to embed an advertisement in the published content on said web property Configure a user device to perform the following steps; And
(i) the paid income derived from the one or more ad campaigns, (ii) the import threshold value, and (iii) a computer language code snippet included in the computer language code associated with the web property. And determine a contribution (bounty) to be paid to the host. The method according to claim 1,
The web property host comprising: i) hosting the web property; ii) receiving a page request related to the web property;
Wherein the page request is generated by the user device based on user input associated with an application executing on the user device. 29. The method of claim 29,
Identifying, by one or more processors, a cost for the advertisement based on the presentation of the advertisement in the provided web property; And
Further comprising collecting costs from an advertiser entity associated with the advertisement for presentation of the advertisement in the web property,
Wherein performing the automated import sharing further comprises distributing the cost between the web property host and the publisher in accordance with the import sharing contract.

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