CN109636514B - Business data processing method and device, computing equipment and storage medium - Google Patents

Business data processing method and device, computing equipment and storage medium Download PDF

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Publication number
CN109636514B
CN109636514B CN201811445421.XA CN201811445421A CN109636514B CN 109636514 B CN109636514 B CN 109636514B CN 201811445421 A CN201811445421 A CN 201811445421A CN 109636514 B CN109636514 B CN 109636514B
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anchor
service processing
request
page
processing request
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CN109636514A (en
Inventor
陈航
周昱
殷文明
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0239—Online discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

Abstract

The application discloses a business data processing method, a business data processing device, a computing device and a storage medium. The business data processing method comprises the following steps: receiving a service processing request from a user side, and generating a service processing result corresponding to the service processing request, wherein the service processing request is used for describing a processing request for a commodity object in an e-commerce platform; acquiring a main broadcast identification from the service processing request, and generating a service data record according to the main broadcast identification and a service processing result, wherein the main broadcast identification is used for identifying a user performing live broadcast on a live broadcast platform or identifying a user issuing short videos on a short video platform; and sending the business data record to a data statistics system.

Description

Business data processing method and device, computing equipment and storage medium
Technical Field
The present application relates to the field of e-commerce platform technologies, and in particular, to a method and an apparatus for processing service data, a computing device, and a storage medium.
Background
With the development of the internet, various live broadcast software is widely applied. Existing live software typically adds an electronic mall portal in the live interactive interface. The live broadcast software can display a commodity page and a shopping cart page in a live broadcast interactive interface so that a user can rapidly place orders for commodities. In addition, the live broadcast software platform can also associate the commodity orders generated in the live broadcast interactive interface with the anchor. However, the user must place an order during the live broadcast process to establish the association of the anchor with the order.
Disclosure of Invention
According to an aspect of the present application, a method for processing service data is provided. The method comprises the following steps:
receiving a service processing request from a user side, and generating a service processing result corresponding to the service processing request, wherein the service processing request is used for describing a processing request for a commodity object in the e-commerce platform; acquiring a main broadcast identification from the service processing request, and generating a service data record according to the main broadcast identification and the service processing result, wherein the main broadcast identification is used for identifying a user performing live broadcast on a live broadcast platform or identifying a user issuing a short video on a short video platform; and sending the business data record to a data statistics system.
According to an aspect of the present application, a method for processing service data is provided. The method comprises the following steps: acquiring and presenting a service processing page associated with the first anchor identification; acquiring an identifier set containing a plurality of anchor identifiers; presenting a control for selecting the anchor identification from the identification set in a business processing page; generating a service processing request corresponding to a service processing page, wherein the service processing request comprises a anchor identifier, the anchor identifier in the service processing request is a first anchor identifier when the operation on the control is not detected, the anchor identifier in the service processing request is a second channel identifier when the operation on the control is detected, and the second anchor identifier is an anchor identifier selected by the operation from the identifier set; and sending the service processing request to a service processing system. .
According to an aspect of the present application, a method for processing service data is provided. The method comprises the following steps: acquiring a main broadcast identification, wherein the main broadcast identification is used for identifying a user performing live broadcast on a live broadcast platform or identifying a user issuing a short video on a short video platform; generating a service processing request containing the anchor identification, wherein the service processing request is used for describing a processing request for commodity objects in the e-commerce platform; and sending the service processing request to the service processing system.
According to an aspect of the present application, a service data processing apparatus is provided. The device comprises: the system comprises a service processing unit, a service processing unit and a service processing unit, wherein the service processing unit is used for receiving a service processing request from a user side and generating a service processing result corresponding to the service processing request, and the service processing request is used for describing a processing request for a commodity object in the e-commerce platform; a record generating unit, configured to obtain a anchor identifier from the service processing request, and generate a service data record according to the anchor identifier and the service processing result, where the anchor identifier is used to identify a user performing live broadcast on a live broadcast platform or identify a user publishing a short video on a short video platform; and the sending unit is used for sending the service data record to a data statistical system.
In some embodiments, the business process request comprises at least one of an access request to a store page in the e-commerce platform, an access request to a shopping cart page in the e-commerce platform, a request to generate a merchandise order, a request to pay for an order, and a search request for a merchandise object in the e-commerce platform.
In some embodiments, the record generating unit obtains an anchor identifier from the service processing request according to the following manner, and generates a service data record according to the anchor identifier and the service processing result: determining whether the service processing request includes the anchor identification; and when the business processing request is determined to comprise the anchor identification, generating the business data record, wherein the business data record comprises the associated business processing result and the anchor identification.
In some embodiments, the record generation unit determines whether the service processing request includes an anchor identification according to: and detecting whether the access link of the service processing request contains the anchor identification.
According to an aspect of the present application, a service data processing apparatus is provided. The device comprises: the page management unit is used for acquiring and presenting a business processing page related to the first anchor identification, and the business processing page is used for describing pages related to commodity objects in the e-commerce platform; the system comprises an identification acquisition unit, a storage unit and a processing unit, wherein the identification acquisition unit is used for acquiring an identification set containing a plurality of anchor identifications; the page management unit is further configured to present, in a service processing page, a control for selecting an anchor identifier from the identifier set; a request generating unit, configured to generate a service processing request corresponding to a service processing page, where the service processing request includes a anchor identifier, where the anchor identifier in the service processing request is a first anchor identifier when an operation on the control is not detected, and the anchor identifier in the service processing request is a second channel identifier when an operation on the control is detected, and the second anchor identifier is an anchor identifier selected by the operation from the identifier set; and the sending unit is used for sending the service processing request to a service processing system.
In some embodiments, the page management unit obtains and presents the service processing page associated with the first anchor identification according to the following manner: the method comprises the steps of obtaining and presenting a shopping cart page associated with a first anchor identification, wherein the first anchor identification is used for describing an anchor identification associated with the shopping cart page in a default mode, and the anchor identification is used for identifying a user who carries out live broadcast on a live broadcast platform or a user who publishes a short video on a short video platform.
According to an aspect of the present application, a service data processing apparatus is provided. The device comprises: the system comprises an acquisition unit, a processing unit and a display unit, wherein the acquisition unit is used for acquiring a main broadcast identifier, and the main broadcast identifier is used for identifying a user who carries out live broadcast on a live broadcast platform or identifying a user who publishes a short video on a short video platform; the business processing unit is used for generating a business processing request containing the anchor identification, wherein the business processing request is used for describing a processing request for commodity objects in the e-commerce platform; and the sending unit is used for sending the service processing request to the service processing system.
In some embodiments, the service processing request comprises: at least one of a request for accessing a shop page in the e-commerce platform, a request for accessing a shopping cart page in the e-commerce platform, a request for generating a commodity order, a request for paying for an order, and a request for searching for a commodity object in the e-commerce platform.
In some embodiments, the acquisition unit acquires the anchor identification according to: acquiring a first access link containing a main broadcast identifier from a live broadcast page or a short video play page; extracting the anchor identification from the first access link.
In some embodiments, the service processing unit generates the service processing request including the anchor identifier according to the following manner: and adding the anchor identification to a second access link corresponding to the service processing request.
According to an aspect of the application, there is provided a computing device comprising: one or more processors, memory, and one or more programs. One or more programs are stored in the memory and configured to be executed by the one or more processors, the one or more programs including instructions for performing the business data processing methods of the present application.
According to an aspect of the present application, there is provided a storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a computing device, cause the computing device to perform the business data processing method of the present application.
In summary, according to the technical solution of the present application, the association between the service processing of the e-commerce platform and the anchor identifier can be established no matter whether the anchor is live or not (i.e. a service processing request including the anchor identifier is generated), so that the association between the service processing and the anchor identifier can be established without being limited by whether the anchor is live or not, and the monitoring capability of the service processing request related to the anchor identifier is greatly improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive labor.
FIG. 1A illustrates a schematic diagram of an application scenario in accordance with some embodiments of the present application;
FIG. 1B illustrates a schematic diagram of an application scenario in accordance with some embodiments of the present application;
FIG. 2 illustrates a schematic diagram of a business data processing method 200 according to some embodiments of the present application;
FIG. 3A illustrates a page of a store associated with a cast identification according to some embodiments of the present application;
FIG. 3B illustrates a schematic diagram of a business process page in accordance with some embodiments of the present application;
FIG. 4 illustrates a schematic diagram of a business data processing method 400 according to some embodiments of the present application;
FIG. 5A illustrates a live interface according to an embodiment of the present application;
FIG. 5B shows a page of the receiving client 104B;
FIG. 6 illustrates a schematic diagram of a business data processing method 600 according to some embodiments of the present application;
FIG. 7 illustrates a system message interaction diagram according to some embodiments of the present application;
FIG. 8 illustrates a system message interaction diagram according to some embodiments of the present application;
FIG. 9 illustrates a system message interaction diagram according to some embodiments of the present application;
FIG. 10 shows a schematic diagram of a business data processing apparatus 1000 according to some embodiments of the present application;
FIG. 11 shows a schematic diagram of a business data processing apparatus 1100 according to some embodiments of the present application;
FIG. 12 shows a schematic diagram of a business data processing apparatus 1200 according to some embodiments of the present application; and
FIG. 13 illustrates a block diagram of components of a computing device, according to some embodiments of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
In some embodiments, the anchor may be multimedia live in a live platform. The live client may display a page of the live room. The live room page may provide a merchandise recommendation portal. A user can access a commodity page through a commodity recommendation inlet in a live broadcast room, and perform ordering and other operations. However, the user must place an order during the live broadcast process to establish the association of the anchor with the order. Therefore, the application scenario in which the anchor is associated with the order is yet to be expanded.
FIG. 1A illustrates a schematic diagram of an application scenario 100a, according to some embodiments of the present application.
As shown in fig. 1A, computing device 102a may include upload client 104 a. Computing device 102b may include a receiving client 104b, a browser 104c, and/or an e-commerce client 104 d. Computing devices 102 (e.g., computing devices 102a and 102b) may communicate with multimedia platform system 108 over one or more networks 106. The computing device 102b may communicate with the business processing system 110 over one or more networks 106. The business processing system 110 may communicate with the data statistics system 112 via one or more networks 106.
In some embodiments, multimedia platform system 108 is a live platform system. Both the upload client 104a and the receive client 104b may be live applications. Live content may be captured in real-time and transmitted to the multimedia platform system 108. Here, the live content is, for example, a game screen, image content captured for the user, or the like. Receiving client 104b may retrieve and render live content from multimedia platform system 108.
In some embodiments, multimedia platform system 108 may be, for example, a short video platform system. Both upload client 104a and receive client 104b may be short video applications. Upload client 104a may upload the short video to multimedia platform system 108. Receiving client 104b may retrieve the short video from multimedia platform system 108 and play it.
In some embodiments, the multimedia platform system 108 may be capable of both live and short video transmissions. The upload client 104a may record short videos or may collect live content in real time. Upload client 104a may transmit short video and live content to multimedia platform system 108. Receiving client 104b may obtain short videos or live content from multimedia platform system 108. It should be noted that the user of upload client 104a may be referred to as a host.
The business processing system 110 may be, for example, an e-commerce platform, but is not limited thereto. In some embodiments, the upload client 104a may send an access link related to the business processing system 110 to the receive client 104b through the multimedia platform system 108 during the live process. Here, the access link may be, for example, a character link, a two-dimensional code, or the like. The access link may be, for example, an access address of a page in the business processing system 110, such as a mall home page, a product detail page, or a store home page. The access link may include a host identification. The anchor identification may be a parameter field of the access link, formatted, for example, as: "? ADTAG ═ XXX ". The anchor identification is used to identify a user who is live on the live platform or who is publishing a short video on the short video platform, for example, the anchor identification may be an identity of a user who uploads the client 104 a.
In some embodiments, upload client 104a may add an access link related to business processing system 110 in the short video. The access link may include a host identification.
In some embodiments, the receiving client 104b may display the access link in an interface that plays the live content. In some embodiments, receiving client 104b may display the access link from uploading client 104a in a message display interface.
In some embodiments, the receiving client 104b has a browser component built in. The user may send a business process request corresponding to the access link to the business process system 110 through the receiving client 104 b. In some embodiments, the user can send a business process request corresponding to the access link to the business process system 110 through the browser 104 c. In some embodiments, the user may send a business process request corresponding to the access link to the business process system 110 through the e-commerce client 104 d. The business processing system 110 can perform business processing operations in response to business processing requests. In some embodiments, the business process request is an access request to a page such as a mall home page, a product detail page, or a store home page. The business process operation is, for example, returning a page corresponding to the access request.
In some embodiments, the service processing system 110 may determine whether the service processing request includes an anchor identification. Upon determining that the business process request includes the anchor identification, the business process system 110 can generate a business data record. The service data record may comprise associated service processing results and a host identity. Wherein, the service processing result refers to the result of the service processing operation. The business process result may include, for example, a page returned to the computing device 102 b.
In some embodiments, the business processing system 110 can transmit the business data records to the data statistics system 112. In this way, the data statistics system 112 may store the business data records and may perform statistical analysis on the business data records. In some embodiments, the data statistics system 112 may include a database. The data statistics system 112 may store the business data records in a database.
Additionally, the user may also generate various business process requests, such as order placement requests (i.e., requests to generate orders for goods), payment requests (i.e., requests to pay for orders), search requests (e.g., search requests for objects for goods), and the like, using applications (e.g., receiving client 104b, browser 104c, and e-commerce client 104d) in computing device 102 b. Here, the various service handling requests may include the anchor identification from the access link above. The business processing system 110 can generate corresponding business processing results and corresponding business data records for various business processing requests.
In summary, the application scenario 100a of the present application may enable the computing device 102b to use the access link as an access entry through a promotion channel such as live broadcast or short video, and generate various service processing requests (e.g., an access request to a page, a placing order request, a payment request, a search request, and the like). The business processing system 110 can associate the business processing results of the various business processing requests with the anchor identification to generate business data records. On this basis, the data statistics system 112 may statistically analyze the business data records.
It should be noted that the application scenario 100a may add the anchor identifier to the service processing request in the non-live period by using the access link containing the anchor identifier, so that the service processing system 110 may generate the service data record in the non-live period. In other words, the application scenario 100a may generate various service processing requests including the anchor identifier based on the access link including the anchor identifier after the live broadcast is ended, so that the service processing system 110 may associate the service processing result with the anchor identifier. In short, the generation of the service data record in the application scenario 100a is not limited by the live broadcast period, but can be applied in various service processing scenarios, thereby greatly improving the monitoring capability of the service processing request related to the anchor identification.
In some embodiments, the computing device 102 may include, but is not limited to, a palmtop computer, a wearable computing device, a Personal Digital Assistant (PDA), a tablet computer, a laptop computer, a desktop computer, a mobile phone, a smartphone, an Enhanced General Packet Radio Service (EGPRS) mobile phone, or a combination of any two or more of these or other data processing devices.
Multimedia platform system 108 may include one or more server nodes. The business processing system 110 and the data statistics system 112 may each include one or more server nodes.
Examples of the one or more networks 106 include a Local Area Network (LAN) and a Wide Area Network (WAN) such as the internet. Embodiments of the application may implement one or more networks 106 using any well-known network protocol, including various wired or wireless protocols, such as Ethernet, Universal Serial Bus (USB), FIREWIRE, Global System for Mobile communications (GSM), Enhanced Data GSM Environment (EDGE), Code Division Multiple Access (CDMA), Time Division Multiple Access (TDMA), Bluetooth, WiFi, Voice over IP (VoIP), Wi-MAX, or any other suitable communication protocol.
FIG. 1B illustrates a schematic diagram of an application scenario 100B, according to some embodiments of the present application.
As shown in FIG. 1B, the application scenario 100B may include the computing device 102B, the business processing system 110, and the data statistics system 112 of FIG. 1A.
Business processing system 110 may assign a host identity to the business promoter. In some embodiments, the service promoter is, for example, a anchor that is live or an anchor that publishes short videos. In other words, the anchor identification is used to identify a user who is live on the live platform or who is publishing a short video on the short video platform. Additionally, the business processing system 110 can associate the store in the e-commerce platform with the anchor identification. In this way, pages related to the store may each be associated with an anchor identification. For example, the business processing system 110, in response to a processing request to the anchor resident merchant platform, may generate a proprietary store (i.e., a merchandising store proprietary to the anchor) associated with the anchor identification.
The computing device 102b may access the business processing system 110 through the browser 104c or the e-commerce client 104d and generate various business processing requests. Here, the service processing request may include an anchor identification. The business processing system 110 can receive a business processing request from the computing device 102 b. The business processing system 110 can perform business processing operations in response to business processing requests.
In some embodiments, the business process request is an access request to a page such as a mall home page, a product detail page, a mall shopping cart, or a store home page. The business process operation is, for example, returning a page corresponding to the access request. In some embodiments, the service processing system 110 may determine whether the service processing request includes an anchor identification. Upon determining that the business process request includes the anchor identification, the business process system 110 can generate a business data record. The service data record may comprise associated service processing results and a host identity. Wherein, the service processing result refers to the result of the service processing operation. The business process result may include, for example, a page returned to the computing device 102 b.
In some embodiments, the business process request is a request for generating an order (i.e., a request for generating an order for a good), a payment request (i.e., a request for paying for an order), or a search request (e.g., a search request for a name of a good), among other business process requests. Here, the various service processing requests may include a host identity. The business processing system 110 can generate corresponding business processing results and corresponding business data records for various business processing requests.
In some embodiments, the business processing system 110 can transmit the business data records to the data statistics system 112. In this way, the data statistics system 112 may store the business data records and may perform statistical analysis on the business data records.
In summary, the application scenario 100b of the present application can access the shop associated with the anchor identifier, and generate various business processing requests (e.g., access request to page, order placement request, payment request, search request, etc.). The business processing system 110 can associate the business processing results of the various business processing requests with the anchor identification to generate business data records. On this basis, the data statistics system 112 may statistically analyze the business data records. It should be noted that, no matter whether the anchor is live or not, the application scenario 100b may establish the association between the service processing and the anchor identifier (i.e., generate the service processing request including the anchor identifier), so that the association between the anchor identifier and the service processing may be established without being limited by whether the anchor is live or not, and the monitoring capability of the service processing request related to the anchor identifier is greatly improved.
Fig. 2 shows a schematic diagram of a traffic data processing method 200 according to some embodiments of the present application. The business data processing method 200 may be performed, for example, by the computing device 102B shown in fig. 1B. In particular, the business data processing method 200 may be performed by the browser 104c or the e-commerce client 104d in the computing device 102 b.
In step S201, a service processing page associated with the first anchor identifier is acquired and presented. The anchor identification is used to identify a user who is live on a live platform or who is used to distribute short videos on a short video platform, such as the user of computing device 102a in fig. 1A. The first anchor identity represents an anchor identity associated with a service handling page by default. The business process page is used to describe a page related to a commodity object in an e-commerce platform (e.g., business process system 110).
In some embodiments, the business process page is a page such as a mall home page, a product detail page, a mall shopping cart, or a store home page. In some embodiments, the business process page is a page that generates an order placement request (i.e., a request to generate an order for a good), a page that generates a payment request (i.e., a request to pay for an order), or a page that generates a search request (e.g., a search request for a name of a good), among other pages.
In some embodiments, a user may access business process pages of the business process system 110 through the browser 104c or the e-commerce client 104b of the computing device 102 b. In this way, the computing device 102b can render the page of the business processing system 110. For example, FIG. 3A illustrates a page of a store associated with a cast identification according to some embodiments of the present application. The page of FIG. 3A may include a plurality of merchandise options, such as 302, 303, and 304. The page of fig. 3A may also display a anchor identification. For example, in region 301 "xxID: xxxxx "is used to illustrate the anchor identification. The user may add an item option to the shopping cart in the page in FIG. 3A. The business processing page associated with the anchor identifier in step S201 is, for example, a shopping cart page (i.e., a page for generating a placing request). The first channel anchor identification is, for example, an anchor identification associated with a store default.
In step S202, an identity set containing a plurality of anchor identities is acquired. For example, the computing device 102b may obtain the set of identifications from the business processing system 110.
In step S203, a control for selecting the anchor identifier from the set of identifiers is presented in the business processing page associated with the anchor identifier. For example, FIG. 3B shows a schematic view of a page of an e-commerce platform. Area 305 in fig. 3B may display a picture of the item. The page shown in fig. 3B may present a control 307. Here, when the user does not operate the control, the business process page may be associated with a default anchor identification, such as "xxID: xxxxx "is used to illustrate the anchor identification. When the user selects an identifier from the control 307, step S203 may associate the selected anchor identifier with the page of the e-commerce platform, and disassociate the page from the default first anchor identifier.
In some embodiments, the computing device 102b, in performing step S201, may perform step S202.
In some embodiments, the computing device 102b may obtain the set of identifications from the business processing system 110 as the user operates the control. In other words, the computing device 102b may not perform step S202 when the user is not operating the control.
In step S204, a service processing request corresponding to the service processing page is generated. The service handling request comprises an anchor identification. Here, the service processing request is, for example, an order placing request for a selected commodity in a shopping cart page. For example, when the control 308 is clicked in fig. 3B, the computing device 102B may perform step S204. Wherein the anchor identification in the business process request is the first anchor identification when the computing device 102B does not detect an operation on the control (e.g., 307 in fig. 3B). When the computing device 102b detects an operation on the control, the anchor identification in the business process request is a second channel identification. The second channel identification is a selected channel identification from the set of identifications.
In step S205, a service processing request is sent to the service processing system 110. In this way, the business processing system 110 can generate business data records in response to business processing requests. And the service data record comprises the associated service processing result and the channel identification contained in the service processing request. The service processing result corresponds to the service processing request. The business processing result is, for example, a page such as a mall home page, a product detail page, a mall shopping cart, or a shop home page returned in response to the business processing request. In some embodiments, the business process result is, for example, an order placement result (i.e., a generated order for a good), a payment result (i.e., a result of paying for an order), or a search result (e.g., a search result for a name of a good).
In summary, the service data processing method 200 may provide the user with a service processing page associated with the anchor identifier, and may be able to determine the anchor identifier associated with the service processing request through a flexible selection manner (selected by the user from the identifier set or defaulted to the first channel identifier). In this way, the service data processing method 200 may provide the service processing request including the anchor identification to the service processing system 110, so that the service processing system 110 may generate the service data record according to the service processing request including the anchor identification. It should be noted that the service data processing method 200 may avoid associating anchor information with an order only in a live scene by providing a flexible selection manner, but may generate a service processing request including an anchor identifier in a non-live scene, so that the association between the anchor identifier and service processing may be established without being limited by whether the anchor is live, thereby greatly improving the monitoring capability of the service processing request related to the anchor identifier.
Fig. 4 shows a schematic diagram of a traffic data processing method 400 according to some embodiments of the present application. The business data processor 400 may be executed by, for example, the computing device 102b shown in fig. 1A. In particular, the business data processing method 400 may be performed by the receiving client 104b, the browser 104c, or the e-commerce client 104d in the computing device 102 b.
As shown in fig. 4, in step S401, a anchor identifier is obtained, where the anchor identifier is used to identify a user performing live broadcast on a live broadcast platform or identify a user publishing a short video on a short video platform.
In some embodiments, step S401 may be implemented by steps S4011 and S4012. In step S4011, a first access link including a anchor identifier is obtained from a live page or a short video playback page. In step S4012, a channel identification is extracted from the first access link. Here, the first access link is, for example, an access address of a page such as a mall home page, a product detail page, a mall shopping cart, or a shop home page. Step S4011 may obtain the first access link from receiving client 104b in fig. 1A, for example. The first access link 104b may be transmitted, for example, by the computing device 102a of fig. 1A to the receiving client 104b of the computing device 102b via the multimedia platform system 108. For example, fig. 5A shows a live interface according to an embodiment of the present application. A region 501 in fig. 5A is an image display region. Area 502 is a message display area. The message 503 in the area 502 is, for example, a first access link from the computing device 102 a. The computing device 102b may store the extracted anchor identification in step S4012. On this basis, the computing device 102b may add the anchor identification in various business process requests to the business process system 110.
In step S402, a service processing request including the anchor identification is generated. Here, the service processing request is used to describe a processing request for a commodity object in the e-commerce platform. The business process request may be, for example, an access request to a page (e.g., an access request to a store page in an e-commerce platform, an access request to a shopping cart page), an order placement request (i.e., a request to generate an order for a good), a payment request (i.e., a request to pay for an order), a search request (e.g., a search request for a good object), and so forth.
In step S403, a service processing request is sent to the service processing system 110. In this way, the business processing system 110 can generate business data records. Wherein, the service data record comprises the associated service processing result and the anchor identification contained in the service processing request. The service processing result corresponds to the service processing request. For example, the service processing result corresponding to the page access request is a page browsing record. And the service processing result corresponding to the order placing request is the generated order information. And the service processing result corresponding to the payment request is a payment result representing the success or failure of payment. And the service processing result corresponding to the search request is a search behavior record. The search behavior record may include, for example, search keywords and search results.
In some embodiments, step S403 may add the anchor identification to the second access link corresponding to the service processing request. .
In summary, the service processing method 400 may automatically add the anchor identifier to various service processing requests after the anchor identifier is obtained. On this basis, the service processing method 400 may send a service processing request including the anchor identification to the service processing system 110, so that the service processing system 110 generates a corresponding service data record. In addition, the service processing method 400 can avoid associating the anchor information with the order only in the live scene by automatically adding the anchor identifier in various service processing requests, and can generate the service processing request containing the anchor identifier in the non-live scene, so that the association between the anchor identifier and the service processing can be established without being limited by whether the anchor is live or not, and the monitoring capability of the service processing request related to the anchor identifier is greatly improved.
In some embodiments, the page of the receiving client 104b may also display a two-dimensional code picture related to the coupon. For example, FIG. 5B shows a page of receiving client 104B. The area 501 is a live content playing area or a short video playing area. The area 504 may display a two-dimensional code picture. The coupons may be generated by the business processing system 110. The business processing system 110 may associate the coupon with the anchor identification. In other words, the coupon may be generated for a anchor identification. In this way, the user may identify an access address in the two-dimensional code picture using computing device 102b or another computing device and send an access request for the access address to business processing system 110. In this way, the business processing system 110 can return a page for receiving coupons. The user may retrieve the coupon associated with the anchor identification after logging into the account at the business process request 110 through the computing device 102 b. On this basis, the computing device 102b may use the coupon associated with the anchor identification when the user generates the order placement request. The order information generated by business processing system 110 may include record information for the coupon associated with the anchor identification. The data statistics system 112 may use the record information to analyze the association relationship between the anchor identification and the service processing result.
Fig. 6 shows a schematic diagram of a traffic data processing method 600 according to some embodiments of the present application. The business data processing method 600 may be performed, for example, by the business processing system 110.
As shown in fig. 6, in step S601, a service processing request is received from a user side, and a service processing result corresponding to the service processing request is generated. The user side may be, for example, computing device 102 b. The business processing request is used for describing a processing request for the commodity object in the e-commerce platform. In some embodiments, the service processing request may be, for example, a processing request for an e-commerce service generated by the service processing method 200 of fig. 2 or by the service processing method 400 of fig. 4. The business processing request may specifically include at least one of an access request to a store page in the e-commerce platform, an order placement request (i.e., a request to generate an order for a good), a payment request (i.e., a request to pay for an order), and a search request (e.g., a search request for a good object in the e-commerce platform). In some embodiments, step S601 generates business process information for the commodity object and takes the business process information as a business process result. Here, the processing request for the commodity object is, for example, a request for placing an order for the commodity. The business process information is, for example, order information for a commodity.
In step S602, an anchor identifier is obtained from the service processing request, and a service data record is generated according to the anchor identifier and the service processing result. In some embodiments, step S602 may include steps S6021 and S6022.
In step S6021, it is determined whether the service processing request includes the anchor identification. In some embodiments, step S6021 may detect whether the anchor identification is included in the access link of the service processing request. The anchor identification is used for identifying a user who carries out live broadcast on a live broadcast platform or a user who releases a short video on a short video platform.
In step S6022, upon determining that the service processing request includes the anchor identification, a service data record is generated. Wherein the service data record comprises the associated service processing result and the anchor identification. It should be noted that when the service processing request does not include the anchor identifier, the service processing system 110 does not generate the service data record associating the anchor identifier with the service processing result.
In step S603, the business data record is sent to the data statistics system 112. In this way, the data statistics system 112 may count business data records. In some embodiments, the data statistics system 112 may statistically correlate the anchor identification with the merchandise transaction results. Based on this, the data statistics system 112 may transfer virtual resource values to the account associated with the anchor identification according to the association relationship.
In summary, the service data processing method 600 may monitor various service processing requests associated with the anchor identifier (i.e., monitor the association relationship with the anchor identifier in the whole process of service processing), so as to generate a service data record. Here, the business data record may sufficiently illustrate the association of the anchor identification with the business process so that the data statistics system 112 analyzes the association of the anchor identification with the commodity transaction results.
FIG. 7 illustrates a system message interaction diagram according to some embodiments of the present application.
As shown in fig. 7, the computing device 102b may execute step S701 to send a business process request to the business process system 110. The computing device 102b may obtain the access link from a live page or a short video page, for example. For example, the upload client 104a may send an access link related to the business processing system 110 to the receiving client 104b in the computing device 102b through the multimedia platform system 108 during a live session. Here, the access link may be, for example, a character link, a two-dimensional code, or the like. The access link is, for example, a portal page such as a home page of an e-commerce platform, a product detail page, a store home page, or the like. The access link may also include a host identification. The anchor identification may be a parameter field of the access link, formatted, for example, as: "? ADTAG ═ XXX ". The business process request may be, for example, a page access request, an order placement request (i.e., a request to generate an order for a good), a payment request (i.e., a request to pay for an order), a search request (e.g., a search request for a good object), and so forth. Computing device 102b may add the anchor identification in the business process request. The business processing system 110 can perform step S702, perform business processing operations, and generate business processing results. The business processing result is, for example, a page such as a mall home page, a product detail page, a mall shopping cart, or a shop home page returned in response to the business processing request. In some embodiments, the business process result is, for example, an order placement result (i.e., a generated order for a good), a payment result (i.e., a result of paying for an order), or a search result (e.g., a search result for a name of a good). The business processing system 110 can further execute step S703 to return the business processing result to the computing device 102 b. The service processing system 110 may also perform step S704 to determine whether the service processing request includes an anchor identification. Upon determining that the anchor identification is included, the service processing system 110 may further execute step S705 to generate a service data record. The service data record may comprise associated service processing results and a host identity. The business process result 110 may also perform step S706 to send the business data record to the data statistics system 112. The data statistics system 112 may execute step S707 to store the business data records in the database. In addition, the data statistics system 112 may further perform step S708, and statistically analyze the association relationship between the service processing result and the anchor identifier. Based on this, the data statistics system 112 may transfer virtual resource values to the account associated with the anchor identification according to the association relationship.
FIG. 8 illustrates a system message interaction diagram according to some embodiments of the present application.
As shown in fig. 8, the business processing system 110 may include an anchor resident management module 801 and an order placement management module 802, a data upload interface 803, and a page management unit 804. The data statistics system 112 may include a database 805 and a statistics module 806.
The anchor resident management module 801 may perform step S801 to receive an anchor resident request. Here, the anchor resident request is, for example, from computing device 104a, but is not limited to such. The anchor hosting management module 801 may also perform steps S802 and S803. A anchor identification is assigned to the anchor in step S802. In step S803, an exclusive shop associated with the anchor identification is generated. The computing device 102b may perform step S804 to access a proprietary store (i.e., an anchor merchandising store) associated with the anchor identification. The page management unit 804 may perform step S805, when receiving an access request to the exclusive store, to transmit a page access record including the anchor identifier to the data upload interface 803 through the interface for managing page access. The order management module 802 may perform an order operation, i.e., generate a commodity order, upon receiving an order request. The order management module 802 may further execute step S806 to generate an order record associated with the anchor identifier. The order placing management module 802 may further execute step S807 to transmit the order placing record to the data uploading interface 803. The data upload interface 803 may perform step S808 to store the page access record and the order placing record to the database 805. The database 805805 may execute step S809 to send the page access record and the order placing record to the statistics module 806, so that the statistics module 806 statistically analyzes the association relationship between the service processing result (i.e. the page access record and the order placing record, etc.) and the anchor identifier.
FIG. 9 illustrates a system message interaction diagram according to some embodiments of the present application.
As shown in fig. 9, the business processing system 110 may include an order placing management module 802, a data uploading interface 803, and a page management unit 804. The data statistics system 112 may include a database 805 and a statistics module 806.
Page management unit 804 upon receiving an access request for a commodity page (e.g., a mall home page, a commodity detail page, a shopping cart page), page management unit 804 may perform step S901 to determine whether the access request includes an anchor identification. The anchor identification here may be, for example, a parameter field of the access link, in the format: "? ADTAG ═ XXX ". When determining that the access link corresponding to the access request includes the anchor identifier, the page management unit 804 may execute step S902, and transmit the page access record including the anchor identifier to the data uploading interface 803 through the interface for managing page access. Here, the page access record is, for example, an access record to a shop home page, a product detail page, a shop shopping cart, or a shop home page. In addition, page management unit 804 may receive a request to place an order containing a host identification. The page management unit 804 may further perform step S903 of transmitting a placing request to the placing management module 802. The order management module 802 may execute step S904 to generate an order record associated with the anchor identifier when receiving the order request. The order management module 802 may further execute step S905 to transmit the order record to the data uploading interface 1103. The data upload interface 803 may perform step S906 to store the page access record and the order placing record to the database 805. The database 805 may perform step S907 to send the page access record and the order placing record to the statistics module 806, so that the statistics module 806 statistically analyzes the association relationship between the service processing result (i.e. the page access record and the order placing record, etc.) and the anchor identifier.
Fig. 10 shows a schematic diagram of a service data processing apparatus 1000 according to some embodiments of the present application. The business data processing apparatus 1000 may be applied to a computing device (e.g., 102b), for example.
As shown in fig. 10, the business data processing apparatus 1000 may include a page management unit 1001, an identifier obtaining unit 1002, and a request generating unit 1003.
The page management unit 1001 is configured to obtain and present a service processing page associated with the first anchor identifier. The business processing page is used for describing pages related to commodity objects in the e-commerce platform. In some embodiments, page management unit 1001 may retrieve and present a shopping cart page associated with the first anchor identification. Wherein the first anchor identification is used for describing an anchor identification associated with a service processing page by default. The anchor identification is used for identifying a user who carries out live broadcast on a live broadcast platform or a user who releases a short video on a short video platform.
The identifier obtaining unit 1002 is configured to obtain an identifier set including a plurality of anchor identifiers.
The page management unit 1001 is further configured to present, in the business process page, a control for selecting the anchor identity from the identity set.
The request generating unit 1003 is configured to generate a service processing request corresponding to the service processing page. The service handling request comprises an anchor identification. When the request generating unit 1003 does not detect the operation on the control, the anchor identifier in the service processing request is a first anchor identifier. When the request generating unit 1003 detects an operation on the control, the anchor identifier in the service processing request is a second anchor identifier. The second anchor identification is an anchor identification selected by the operation from the set of identifications.
And the sending unit is used for sending the service processing request to the service processing system. The more specific implementation of the apparatus 1000 is consistent with the service processing method 200 in fig. 2, and is not described herein again.
In summary, the apparatus 1000 may provide the user with a service processing page associated with the anchor identity, and may be able to determine the anchor identity associated with the service processing request by a flexible selection manner (by the user selecting from the set of identities or defaulting to the first anchor identity). In this way, apparatus 1000 may provide service processing system 110 with a service processing request including the anchor identification, such that service processing system 110 may generate a service data record according to the service processing request including the anchor identification.
Fig. 11 shows a schematic diagram of a traffic data processing apparatus 1100 according to some embodiments of the present application. The business data processing apparatus 1100 may be applied to a computing device (e.g., 102b), for example.
As shown in fig. 11, the service data processing apparatus 1100 may include an acquisition unit 1101, a service processing unit 1102, and a sending unit 1103.
The acquiring unit 1101 is configured to acquire a anchor identification. The anchor identification is used for identifying a user who carries out live broadcast on a live broadcast platform or identifying a user who releases a short video on a short video platform. In some embodiments, the obtaining unit 1101 may obtain a first access link containing a anchor identifier from a live page or a short video playback page, and then extract the anchor identifier from the first access link. The first access link is, for example, an access address of a page such as a mall home page, a product detail page, a mall shopping cart, or a shop home page.
The service processing unit 1102 is configured to generate a service processing request including an anchor identifier. In some embodiments, the business process request is used to describe a process request for a merchandise object in the e-commerce platform. The service processing request may include, for example: the system comprises at least one of an access request to a shop page in the e-commerce platform, an access request to a shopping cart page in the e-commerce platform, a request for generating a commodity order, a request for paying for the order and a search request for a commodity object in the e-commerce platform. The service processing unit 1102 may add the anchor identification to the second access link corresponding to the service processing request.
The sending unit 1103 is configured to send a service processing request to the service processing system 110. The more specific implementation of the apparatus 1100 is consistent with the service processing method 400 in fig. 4, and is not described herein again.
In summary, the service data processing apparatus 1100 may automatically add the anchor identifier to various service processing requests after acquiring the anchor identifier. On this basis, the service data processing apparatus 1100 may send a service processing request including the anchor identification to the service processing system 110, so that the service processing system 110 generates a corresponding service data record.
Fig. 12 shows a schematic diagram of a traffic data processing apparatus 1200 according to some embodiments of the present application. The service data processing apparatus 1200 can be applied to the service processing system 110, for example.
As shown in fig. 12, the service data processing apparatus 1200 may include: a service processing unit 1201, a record generation unit 1202 and a sending unit 1203.
The service processing unit 1201 is configured to receive a service processing request and generate a service processing result corresponding to the service processing request. The business processing request is used for describing a processing request for the commodity object in the e-commerce platform. .
The record generating unit 1202 is configured to obtain an anchor identifier from the service processing request, and generate a service data record according to the anchor identifier and the service processing result. The anchor identification is used for identifying a user who carries out live broadcast on a live broadcast platform or identifying a user who releases a short video on a short video platform. In some embodiments, the record generation unit 1202 may first determine whether the service processing request includes an anchor identification. Upon determining that the service handling request includes the anchor identification, the record generation unit 1202 may generate a service data record. Wherein the service data record comprises the associated service processing result and the anchor identification. In some embodiments, the record generation unit 1202 may detect whether the access link of the service processing request includes an anchor identification, thereby determining whether the service processing request includes the anchor identification. And (4) a user.
The sending unit 1203 is configured to send the service data record to a data statistics system. The more specific implementation of the service data processing apparatus 1200 is consistent with the service data processing method 600 in fig. 6, and is not described herein again.
In summary, the service data processing apparatus 1200 may monitor various service processing requests associated with the anchor identifier (i.e., monitor the association relationship with the anchor identifier in the whole process of service processing), so as to generate a service data record. Here, the business data record may sufficiently illustrate the association of the anchor identification with the business process so that the data statistics system 112 analyzes the association of the anchor identification with the commodity transaction results.
FIG. 13 illustrates a block diagram of the components of a computing device. Here, the computing device may be the computing device 102b or the business processing system 110. As shown in fig. 13, the computing device includes one or more processors (CPUs) 1302, a communication module 1304, memory 1306, a user interface 1310, and a communication bus 1308 for interconnecting these components.
The processor 1302 may receive and transmit data via the communication module 1304 to enable network communications and/or local communications.
The user interface 1310 includes one or more output devices 1312 including one or more speakers and/or one or more visual displays. The user interface 1310 also includes one or more input devices 1314. The user interface 1310 may receive, for example, an instruction of a remote controller, but is not limited thereto.
The memory 1306 may be a high-speed random access memory such as DRAM, SRAM, DDR RAM, or other random access solid state memory devices; or non-volatile memory, such as one or more magnetic disk storage devices, optical disk storage devices, flash memory devices, or other non-volatile solid-state storage devices.
Memory 1306 stores a set of instructions executable by processor 1302, including:
an operating system 1316, including programs for handling various basic system services and for performing hardware related tasks;
the application 1318, which includes various programs for implementing the service data processing methods 200, 400, and 600 described above, may include, for example, the service data processing apparatus 1000 shown in fig. 10, the service data processing apparatus 1100 shown in fig. 11, or the service data processing apparatus 1200 shown in fig. 12.
In addition, each of the embodiments of the present application can be realized by a data processing program executed by a data processing apparatus such as a computer. It is clear that a data processing program constitutes the present application.
Further, the data processing program, which is generally stored in one storage medium, is executed by directly reading the program out of the storage medium or by installing or copying the program into a storage device (such as a hard disk and/or a memory) of the data processing device. Such a storage medium therefore also constitutes the present application. The storage medium may use any type of recording means, such as a paper storage medium (e.g., paper tape, etc.), a magnetic storage medium (e.g., a flexible disk, a hard disk, a flash memory, etc.), an optical storage medium (e.g., a CD-ROM, etc.), a magneto-optical storage medium (e.g., an MO, etc.), and the like.
Therefore, the present application also discloses a non-volatile storage medium, in which a data processing program is stored, and the data processing program is used for executing any one of the embodiments of the service data processing method described in the present application.
In addition, the method steps described in this application may be implemented by hardware, for example, logic gates, switches, Application Specific Integrated Circuits (ASICs), programmable logic controllers, embedded microcontrollers, and the like, in addition to data processing programs. Such hardware capable of implementing the methods described herein may also constitute the present application.
The above description is only exemplary of the present application and should not be taken as limiting the present application, and any modifications, equivalents, improvements and the like that are made within the spirit and principle of the present application should be included in the scope of the present application.

Claims (13)

1. A method for processing service data, the method comprising:
receiving a service processing request from a user side, and generating a service processing result corresponding to the service processing request, wherein the service processing request is used for describing a processing request for a commodity object in an e-commerce platform, and the received service processing request is generated by the user side in the following manner: acquiring a first access link containing a main broadcast identifier from a live broadcast page or a short video play page; extracting the anchor identification from the first access link and storing the anchor identification; adding a stored anchor identifier to a second access link corresponding to the service processing request; the service processing request is a service processing request of a non-live scene;
acquiring a main broadcast identification from the service processing request, and generating a service data record according to the main broadcast identification acquired from the service processing request and the service processing result, wherein the main broadcast identification is used for identifying a user performing live broadcast on a live broadcast platform or identifying a user issuing short videos on a short video platform; and
and sending the service data record to a data statistical system.
2. The method of claim 1, wherein the business process request comprises at least one of an access request to a store page in the e-commerce platform, an access request to a shopping cart page in the e-commerce platform, a request to generate a merchandise order, a request to pay for an order, and a search request for a merchandise object in the e-commerce platform.
3. The method of claim 1, wherein said obtaining a anchor identifier from said service processing request and generating a service data record according to said anchor identifier and said service processing result comprises:
determining whether the service processing request includes the anchor identification;
and when the business processing request is determined to comprise the anchor identification, generating the business data record, wherein the business data record comprises the associated business processing result and the anchor identification.
4. The method of claim 3, wherein said determining whether said service processing request includes an anchor identification comprises:
and detecting whether the access link of the service processing request contains the anchor identification.
5. A method for processing service data, the method comprising:
acquiring and presenting a business processing page associated with a first anchor identification, wherein the business processing page is used for describing a page related to a commodity object in an e-commerce platform;
acquiring an identifier set containing a plurality of anchor identifiers;
presenting a control for selecting the anchor identification from the identification set in the business processing page;
generating a service processing request corresponding to the service processing page in a non-live scene, wherein the service processing request comprises an anchor identifier, the anchor identifier in the service processing request is a first anchor identifier when the operation on the control is not detected, the anchor identifier in the service processing request is a second anchor identifier when the operation on the control is detected, and the second anchor identifier is an anchor identifier selected by the operation from the identifier set; and
and sending the service processing request to a service processing system.
6. The business data processing method of claim 5, wherein said obtaining and presenting a business processing page associated with a first anchor identification comprises:
the method comprises the steps of obtaining and presenting a shopping cart page associated with a first anchor identification, wherein the first anchor identification is used for describing an anchor identification associated with the shopping cart page in a default mode, and the anchor identification is used for identifying a user who carries out live broadcast on a live broadcast platform or a user who publishes a short video on a short video platform.
7. A method for processing service data, the method comprising:
acquiring a main broadcast identification, wherein the main broadcast identification is used for identifying a user performing live broadcast on a live broadcast platform or identifying a user issuing a short video on a short video platform; generating a service processing request containing the anchor identification in a non-live scene, wherein the service processing request is used for describing a processing request for commodity objects in an e-commerce platform;
sending the service processing request to a service processing system;
wherein, the obtaining the anchor identifier includes:
acquiring a first access link containing a main broadcast identifier from a live broadcast page or a short video play page;
extracting the anchor identification from the first access link and storing the anchor identification;
the generating of the service processing request including the anchor identifier includes:
and adding the stored anchor identification to a second access link corresponding to the service processing request.
8. The service data processing method of claim 7, wherein the service processing request comprises: at least one of a request for accessing a shop page in the e-commerce platform, a request for accessing a shopping cart page in the e-commerce platform, a request for generating a commodity order, a request for paying for an order, and a request for searching for a commodity object in the e-commerce platform.
9. A service data processing apparatus, characterized in that the apparatus comprises:
the business processing unit is used for receiving a business processing request from a user side and generating a business processing result corresponding to the business processing request, wherein the business processing request is used for describing a processing request for a commodity object in an e-commerce platform, and the received business processing request is generated by the user side in the following way: acquiring a first access link containing a main broadcast identifier from a live broadcast page or a short video play page; extracting the anchor identification from the first access link and storing the anchor identification; adding a stored anchor identifier to a second access link corresponding to the service processing request; the service processing request is a service processing request of a non-live scene;
a record generating unit, configured to obtain a anchor identifier from the service processing request, and generate a service data record according to the anchor identifier obtained from the service processing request and the service processing result, where the anchor identifier is used to identify a user performing live broadcast on a live broadcast platform or identify a user publishing a short video on a short video platform; and
and the sending unit is used for sending the service data record to a data statistical system.
10. A service data processing apparatus, characterized in that the apparatus comprises:
the system comprises a page management unit, a first anchor identification and a second anchor identification, wherein the page management unit is used for acquiring and presenting a business processing page related to the first anchor identification, and the business processing page is used for describing a page related to a commodity object in an e-commerce platform;
the system comprises an identification acquisition unit, a storage unit and a processing unit, wherein the identification acquisition unit is used for acquiring an identification set containing a plurality of anchor identifications;
the page management unit is further configured to present, in the service processing page, a control for selecting an anchor identifier from the identifier set;
a request generating unit, configured to generate a service processing request corresponding to the service processing page in a non-live broadcast scenario, where the service processing request includes a anchor identifier, where the anchor identifier in the service processing request is a first anchor identifier when an operation on the control is not detected, the anchor identifier in the service processing request is a second anchor identifier when an operation on the control is detected, and the second anchor identifier is an anchor identifier selected by the operation from the identifier set; and
and the sending unit is used for sending the service processing request to a service processing system.
11. A service data processing apparatus, characterized in that the apparatus comprises:
the system comprises an acquisition unit, a processing unit and a display unit, wherein the acquisition unit is used for acquiring a main broadcast identifier, and the main broadcast identifier is used for identifying a user who carries out live broadcast on a live broadcast platform or identifying a user who publishes a short video on a short video platform;
the service processing unit is used for generating a service processing request containing the anchor identification for the E-commerce platform in a non-live scene, wherein the service processing request is used for describing a processing request for commodity objects in the E-commerce platform;
a sending unit, configured to send the service processing request to a service processing system;
wherein, the obtaining the anchor identifier includes:
acquiring a first access link containing a main broadcast identifier from a live broadcast page or a short video play page;
extracting the anchor identification from the first access link and storing the anchor identification;
the generating of the service processing request including the anchor identifier includes:
and adding the stored anchor identification to a second access link corresponding to the service processing request.
12. A computing device, comprising:
a processor;
a memory; and
one or more programs stored in the memory and configured to be executed by the processor, the one or more programs including instructions for performing the business data processing method of any of claims 1-8.
13. A storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by a computing device, cause the computing device to perform the business data processing method of any one of claims 1-8.
CN201811445421.XA 2018-11-29 2018-11-29 Business data processing method and device, computing equipment and storage medium Active CN109636514B (en)

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CN112153402A (en) 2020-09-22 2020-12-29 北京达佳互联信息技术有限公司 Electronic resource allocation method, device, electronic equipment and storage medium
CN112416798B (en) * 2020-12-04 2024-04-09 深圳前海微众银行股份有限公司 Data processing method, device, equipment and storage medium
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