CN101836226A - Flexible revenue sharing and referral bounty system - Google Patents
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Abstract
An advertising system manager, a partner and one or more participating publishers may collectively agree on a revenue sharing arrangement, based on revenue generated from ad conversions, for revenue sharing between publishers and partners such as content providers distributing embedded content links to publishers through the advertising system manager. The advertising system manager may define various components of the revenue sharing arrangement including details of the revenue sharing arrangement and the criteria for offering the revenue sharing arrangement. The partner may separately negotiate with the publisher with respect to the terms of the revenue sharing arrangement. The terms may include a predetermined revenue sharing rate for the partner and the publisher based on the gross revenue received by the advertising system manager.
Description
Technical field
The application's theme relate generally to online advertisement.
Background technology
Along with using the Internet and WWW (" Web ") number to continue to increase, the advertiser begins to pay attention to and uses the potential strong mode of online Media as its products ﹠ services of advertisement.The advertiser employed on Web a kind of conventional method of advertised product and service be the content serve ads (" ad ") that provides with publisher (for example, CNN.com, ESPN.com).For example, the advertiser may be when the user clicks the advertisement be placed on the web assets and/or because of such click when the advertiser buys products ﹠ services, to publisher's defrayment.Some other tolerance or model that such payment can be reached an agreement based on " every pay-per-click " model or advertiser and publisher.The complicacy that is associated with the such commercial agreement of management has caused the appearance of online advertisement service, the AdWordsTM and the AdSense that provide such as Google company (mountain scene city, California)
TMProgram.
Recently, the Web assets of issue user-generated content (" UGC ") have also appearred being specifically designed in a large number, such as MySpace on Web
TM, YouTube
TM, FaceBook
TM, Twitter
TM, Orkut
TM, Friendster
TM, web blog etc.These Web assets are more and more received welcome because of it in specific crowd, become the attractive target to the advertiser.And distribution has become advertiser's a target from content provider's media content.
Summary of the invention
The ad system supvr can set up the Gain sharing scheme with network cooperation partner and/or content affiliate, as the recruitment publisher being participated in or facilitating existing publisher to participate in the excitation of one or more advertising campaigns.The network cooperation partner can provide one or more hyperlink, mark, video, audio frequency, recreation or other banners on the webpage of trustship, with notice or encourage existing or potential publisher participates in one or more advertising campaigns.The media content that content affiliate can provide specialty or user to generate makes it can use network cooperation partner, publisher and user.The ad system supvr can define each assembly of Gain sharing scheme, comprises the details of Gain sharing scheme and is used for providing to network cooperation partner and/or content affiliate the standard of Gain sharing scheme.The advertiser can provide monetary incentive to the owner/operator of web assets (below be also referred to as " affiliate "), to encourage the affiliate to improve the web assets and to increase the subscription basis of its web assets.In addition, for providing and improve UGC, advertiser and affiliate can provide monetary incentive to the user of web assets (below be also referred to as " publisher ").
The ad system supvr, participate in publisher, network cooperation partner and/or content affiliate can also based on the user check with one or more advertising campaign associated advertisement (for example, based on conversion ratio) income that produced, the Gain sharing strategy is reached an agreement.In some embodiments, the affiliate can be directly holds consultation with regard to the clause and the publisher of Gain sharing strategy, perhaps can carry out Gain sharing automatically based on the set system of ad system supvr.Clause can comprise that the estimated earnings that is used for affiliate and publisher of the total revenue of receiving based on the ad system supvr shares ratio.
The method of sharing in the revenue in online advertising system in some embodiments, comprises: receive the input of the Gain sharing arrangement that specifies between supplier, one or more publisher and the ad system supvr from the affiliate; Receive the request of participation and supplier's Gain sharing from the publisher; And, call the automatic Gain sharing between supplier and the publisher based on the Gain sharing arrangement.
In another embodiment, a kind of method of sharing in the revenue in online advertising system comprises: receive from the ad system supvr and specify in ad system supvr, one or more input in publisher content distributed on the web assets and the arrangement of the Gain sharing between the affiliate; Receive the request that participates in the gerentocratic Gain sharing of described ad system from the publisher; And, be invoked at the automatic Gain sharing between ad system supvr, affiliate and the publisher based on the Gain sharing arrangement.
In going back an embodiment, a kind of method of recommending to reward that provides in online advertising system comprises: determine current Gain sharing ratio and revenue threshold; Based on current Gain sharing ratio, payment will be in supplier and the income of sharing between the publisher who issues on the web assets hosted by web assets main frame; And, determine to reward based on prepaid income and revenue threshold.
In accompanying drawing and following explanation, set forth one or more embodiments of the detail of the present invention.According to explanation, accompanying drawing and claims, further feature of the present invention, purpose and advantage will be conspicuous.
Description of drawings
Fig. 1 is the block diagram that the example of online advertising system is shown.
Fig. 2 is the block diagram of the example of the process of recommended advertisements in the online advertising system of Fig. 1.
Fig. 3 is the process flow diagram that the example that is used for the process of sharing in the revenue in online advertising system shown in Figure 1 between affiliate and publisher is shown.
Fig. 4 illustrates the process flow diagram of process that is used for determining in the online advertising system of Fig. 1 affiliate's award.
Fig. 5 illustrates the synoptic diagram that is used to implement with reference to the example system of the described feature of Fig. 1-4.
In each accompanying drawing, the identical identical element of Reference numeral indication.
Embodiment
The ad system general introduction
Fig. 1 is the block diagram that the example of online advertising system is shown, and Fig. 2 illustrates the block diagram that is used in the example of the process of the online advertising system recommended advertisements of Fig. 1.
Generally speaking, system 100 can facilitate distribution and the processing to advertisement.As shown, system 100 comprises: one or more advertisers 102, ad system supvr 104, one or more publisher 106, user 108 and affiliate 112.In these entities each can be couple to network 110.Network 110 can be facilitated the wireless or landline communications between each entity.Network 110 can be company or secure network in whole or in part.Although be depicted as single network, but under the prerequisite that does not depart from disclosure scope, network 110 can be the contiguous network that is divided into a plurality of subnets or virtual net in logic, as long as at least a portion of network 110 can be facilitated communication advertisement 118 between ad system supvr 104, affiliate 112 and publisher 106.
In some embodiments, network 110 is contained the combination that can operate any inside of communicating by letter between each computation module of facilitating in the system 100 or outside one or more networks, subnet or these networks.Network 110 can between the network address, communicate by letter for example Internet protocol (IP) grouping, frame relay frame, ATM(Asynchronous Transfer Mode) cell, voice, video, data and other suitable information.Network 110 can comprise: one or more Local Area Network, wireless access network (RAN), Metropolitan Area Network (MAN) (MAN), wide area network (WAN), be called the Internet global computer network in whole or in part and/or in any other communication system in one or more places.
The advertiser
Each advertisement group can comprise separately pricing information (for example, expense, average cost or costs on the higher scale (whenever flash, every selection, revolution change etc.)).For example, advertiser 102 just advertiser 102 is willing to mean the each user's click of each advertisement or advertisement group or how many expenses of payment of flashing, and stipulates maximum monetary value of the ad system supvr 104.
Each advertisement group can also comprise target criteria or restriction.Can use target criteria (or restriction) identification to be used for the target audience of advertiser 102 ad campaign.The example of target criteria can comprise: any other appropriate characteristics of date, geographic position, language, behavior section, crowd, upper frequency limit, territory, key word, advertisement position attribute, system information or user 108 and/or publisher 106.
The form of advertisement 118 can be advertisement, executable code or any other medium, content or the Interactive Advertising etc. such as the combination of the graphical advertisement of net width of cloth advertisement, plain text advertisement, image ad, audio advertisement, video ads or one or more any such assemblies.Advertisement 118 can also comprise embedding information, such as link, metamessage and/or machine-executable instruction.Advertisement 118 can also have multiple internal characteristics.Such feature can be by using and/or advertiser's 102 regulations usually according to the type of advertisement.For example, in the situation of text advertisements, characteristic of advertisement can comprise: header line, advertisement text and embedding link.In the situation of image ad, characteristic of advertisement can comprise: image, text embed link etc.
Can retrain based on the specific conditioned disjunction of distributing, come serve ads 118.For example, advertiser 102 can come distributing of targeted ads 118 by being defined in weekend, being not less than certain position or the serve ads such as user 118 in certain geographic position on the webpage.As another example, advertiser 102 can stipulate that then serve ads 118 if will comprise some key word or phrase with the content 119 that advertisement 118 is distributed.As another example, advertisement 102 can stipulate that then serve ads 118 if content 119 comprises specific theme or notion or falls within specific one or more clusters or some other one or more classification.As another example, the publisher 106 who is in the particular group in the specific geographic position can serve ads 118.
In some embodiments, when user 108 clicked advertisement 118, user 108 was directed into the landing page 120 that advertiser 102 provides.Then, user 108 can carry out change event (for example buy, registration etc.) on the website.Change event produces translation data, and this translation data is sent to ad system supvr 104 and (for example, is stored in the conversion database 124
Database).In this way, can and safeguard conversion history for each advertisement in advertiser's the advertising campaign or the accumulation of advertisement group.Be used to follow the tracks of the No.10/653 that the system and method for translation data is submitted to visible for example on September 4th, 2003,899, title is the common patented claim co-pending of the U.S. of " Systems andMethods for Determining User Actions ", incorporates the mode that the disclosure of this patented claim is quoted with integral body into this paper.In other embodiments, for per thousand costs (CPM) income, the user that can follow the tracks of advertisement flashes, and perhaps in every click cost (CPC) earnings pattern, can follow the tracks of " click " of user to advertisement.
The ad system supvr
In some embodiments, ad system supvr 104 can provide the online environment with user interface, to facilitate mutual between advertiser 102, affiliate 112 and publisher 106.Ad system supvr 104 can be that one or more advertising campaigns are carried out in itself and advertiser's 102 cooperations by the ad serve program of advertising network ISP operation.In some embodiments, publisher 106 can participate in one or more advertising campaigns.In these embodiments, ad system supvr 104 can set up incentive plan with the interesting publisher who participates in one or more activities.This incentive plan for example can comprise makes compensation to publisher 106, with as the exchange of distributing targeted ads on its networked asset (for example webpage).In order to increase the quantity that participates in publisher 106, ad system supvr 104 can also provide excitation (for example, Gain sharing) to the affiliate 112 who recommends publisher 106 to advertising campaign.
Targeted ads can be by ad system supvr 104 management, and can be by advertiser 102 and/or ad system supvr 104 defineds produce income based on flash cost, every action cost or other bases of every click cost, per thousand.As will be described in more detail, based on the total revenue that produces from advertiser 102, ad system supvr 104 can determine the compensation rule, and how to distribute total revenue between the advertising campaign participant.
In some embodiments, ad system supvr 104 uses search technique to come the web assets serve ads of being issued based on publisher 106.For example, ad system supvr 104 can search for key word and the phrase in the web assets, determining its content type, and the one or more advertisements relevant with content is presented on these web assets.
In other embodiments, ad system supvr 104 can receive and/or handle the ad-request from publisher 106.The adline that ad system supvr 104 can be asked based on for example publisher 106 such as banner or video ads, is selected suitable advertisement.In addition, ad system supvr 104 can replace the current advertisement that is showing with other advertisements based on scheduling or random basis.
Usually, ad system supvr 104 can comprise that application, program, module, process or other can help to discern the border (or from each publisher 106 received field border), field and the software and hardware to communicating with the relevant advertisements that other data present in the web assets of each publisher's web assets.The content that ad system supvr 104 can transmit the related text of the web assets that accurately are directed to the publisher and image ad and present on these assets.
In some embodiments, ad system supvr 104 could also monitor and/or write down each user to the user's 108 that clicked quantity in advertisement subsequent action (for example, buy article, browse catalogue), thus the border, field of further refine each advertisement and advertisement orientation and correlativity (or placement).Ad system supvr 104 can provide the administration interface (not shown) to publisher 106 (or affiliate 112), to help management and to follow the tracks of ad revenue.The account that administration interface can allow publisher's 106 visits to be associated is to retrieve such as, but not limited to following data: with current indemnity agreement, profit, web site performance and other data analyses of ad system supvr 104 foundation.
Generally speaking, Advertisement Server comprises storer (for example buffer memory) and processor (not shown).Storer can be local storage and can comprise any storer or database module, and can adopt volatibility or nonvolatile memory form, include but not limited to: magnetic medium, light medium, random-access memory (ram), ROM (read-only memory) (ROM), removable medium or any other suitable Local or Remote memory assembly.Storer can be used for stores advertisements image and other e-advertisings and video file.Storer can also comprise the data that any other is suitable, such as VPN application or service, firewall policy, safety or access log, printing or other report files, html file or template, data class or object interface, sub-software application or subsystem etc.
In some embodiments, ad system supvr 104 can also comprise operating and climbs the web that gets webpage 116 and climb and get device.Web climbs and gets device and can climb and get content library 114, and adds content 114 to index 128.Web climbs the example of getting device and comprises: use
Write increase income to climb got device, such as Heritrix
TM, WebSPHINX
TM, JSpider
TM, WebEater
TM, Java WebCrawler
TM, WebLech
TM, Arachnid
TMDeng.Can on scheduled basis or in response to trigger event, climb and get webpage 116, and can classify and store (for example, in index database) index content.
In some embodiments, the affiliate 112 and the publisher 106 that are registered to ad system supvr 104 can use interaction network page, and access security web assets are to obtain and the relevant information of its Gain sharing separately (as will be described in detail).Visit to the gerentocratic web assets of ad system can be safe, and promptly ad system supvr 104 for example can use that encryption, Personal Identification Number (PIN), access code, password, electron underwriting authentication, safe key and/or other similar safety practices provide secure access.Can limit or do not allow income sharer or retailer to visit the account part of another entity fully.
The affiliate
Affiliate 112 can be the online service supplier, other network-accessible assets of one or more web assets of its trustship or trustship content 119.For example, webpage 116 can be provided by online service, and online service provides personal space to publisher 106, is used for sharing individual and professional content with users interest/viewer.For example, web blog (blog) website can provide personal space to each blog author, is used for creation and issuing blog.
Affiliate 112 can be network cooperation partner for example, such as social networks or commercial network.Such network can include but not limited to:
With
Game website, gaming network, content sharing website are such as music and video sharing site etc.Also can use other types spider lines, community or About You, such as job hunting website (for example monster.com), alumnus records website, professional association, the Internet friend-making website, grading website (for example, epinions.com), sealing or proprietary network and intra-company website (for example, Intranet).In some cases, for one or more web assets of using affiliate 112 to be had, affiliate 112 can require publisher 106 to set up publisher's account with it.
Affiliate 112 can also be content affiliate for example, such as the source of video, music/audio frequency, recreation, application etc.Such content affiliate can be media broadcast network, physical culture network or tissue, record company, film studio, television production chamber, professional media content provider (such as guiding or the technological media supplier), directly from the user or via such as
The user-generated content shared of network cooperation partner etc.In one embodiment, the content affiliate is embedded in publisher 106 webpage 116 with media content with the advertisement of distributing from ad system supvr 104 that is used for particular advertisement master 102.
As discussed previously, ad system supvr 104 can provide excitation to the affiliate 112 who recommends one or more publishers to participate in one or more advertising campaigns.Will go through as following, the form of these excitations can be the form of sharing and rewarding bonus with income.
In some embodiments, can provide the user interface (not shown) to publisher 106, to be used for administration web page 116 by affiliate 112.User interface can comprise the management space, and it can comprise various links and/or other user interface elements, is used to allow publisher's 106 management webpages 116.For example, publisher 106 can create or edit the profile that is associated, change account settings, interpolation/editing photo, interpolation/change video, manage calendar, managing blog, management address book etc.User interface can also comprise the one or more zones that are used for display message and content, such as " friend " space of " notice " space that is used to put up notice, " bulletin " space that is used to put up bulletin, " fresh information " space that is used to present new e-mail or instant message, the individual who is used to list the publisher and specialized network, be used to introduce " new person " space of the new person who adds publisher individual and specialized network recently to etc.Affiliate 112 can also provide the user interface (not shown), with publisher's 106 managing advertisement settings of allowing to be associated with check advertisement and the profit performance report.
When affiliate 112 was the content provider, affiliate 112 can provide the user interface (not shown) to publisher 106, being embedded in from affiliate 112 content in publisher 106 the web assets.Similarly, ad system supvr 104 can be provided for publisher 106 user interface (not shown), to embed content from affiliate 112, or be provided for affiliate 112 user interface, be used for publisher 106 content with submission, thereby content can be used via the ad system supvr.
In some embodiments, affiliate 112 can be from the one or more advertisements of ad system supvr 104 requests.In response to this request, one or more advertisements (for example, image ad) are sent to affiliate 112.Can on webpage 116, present one or more advertisements and content 119.In some embodiments, webpage 116 can have content of pages identifier (ID), and ad system supvr 104 can use this content of pages identifier (ID) to determine border, advertisement field, is used for the advertisement that directional user 108 will receive.In these embodiments, can use Clustering and geographic position data to determine border, advertisement field, for example, at the common patented claim NO.11/539 co-pending of the U.S., the technology of describing in 109 is incorporated the disclosure of this patented claim into this paper in the mode that integral body is quoted.As described in more detail below, in other were implemented, publisher 106 was from the one or more advertisements of ad system supvr 104 requests.
The publisher
Generally speaking, publisher 106 offers user 108 content provider with being stored in content 119 in the content library 114.Publisher 106 can be user 108, and vice versa.Publisher 106 can add the content of text, audio frequency, video and extended formatting to webpage 116.In some embodiments, publisher 106 can participate in one or more advertising campaigns by with content 119 serve ads.In these embodiments, can provide the code segment that can be included in webpage 116 and the landing page 120 to publisher 106 and advertiser 102, be used to ask advertisement and with switching motion to ad system supvr 104 report.In other embodiments, can provide code segment to affiliate 112 from ad system supvr 104.In response, affiliate 112 can be inserted into code segment in the webpage 116, to simplify the process to publisher's 106 display ads.In certain embodiments, the code segment that is inserted in the webpage 116 provides following aspect: to being embedded in the display ads that is used for publisher 106 on the webpage 116 and carrying out embedded distributing from supplier 112 embedding content 113.
As discussed above, affiliate 112 can require publisher 106 and affiliate 112 to set up publisher's account (for example, logon account), to use the embedding content of being created by affiliate 112 113 on publisher 106 websites.In order to obtain publisher's account, unregistered publisher can and register to obtain membership qualification to affiliate's registration.In case through registration, then unregistered publisher just becomes registered publisher, it can visit the publisher's account that is associated, and can sign in to publisher's account with visit embedding content 113.
In some embodiments, the content 119 of webpage 116 can be file, file combination, have to one or more files of the embedding of alternative document link or the like.These files can be any kinds, such as text, audio frequency, image, video or any other suitable media format.Although the content that is stored in the content library 114 can be an off-line, its relevant information also can be online available.Such online content can also comprise: attribute, theme, notion, classification, key word, correlation information, adline of being supported etc.For example, publisher 106 can issue the online content that comprises about the information of outdoor Montreux Jazz Festival, comprises the position of concert, the time of concert, the artist who plans to go up on the stage on the Music Day etc.Similarly, to embed content 113 can be file, combination of files, have to one or more files of the embedding link of alternative document etc.These files can be any kinds, such as text, audio frequency, image, video or any other suitable media format.Although the content that is stored in the content library 114 can be an off-line, its relevant information also can be online available.Such online content can also comprise: adline of attribute, theme, notion, classification, key word, correlation information, support or the like.For example, publisher 106 can issue the online content that comprises about outdoor Montreux Jazz Festival information, comprises the position of concert, the time of concert, the artist who plans to go up on the stage on the Music Day etc.
In other embodiments, the content that is stored in the content library 114 can comprise structural data, content (literal, picture etc.) and to some indications of this content meaning or metadata (for example, e-mail fields and the data, the html tag that are associated and the data that are associated etc.).For example, webpage 116 can comprise content and embedding information (such as metamessage, hyperlink etc.) and/or embed instruction (such as JavaScript etc.).
In some embodiments, web page contents 119 and/or embedding content 113 can include but not limited to: article, discussion clue, music, video, recreation, picture, broadcast medium, Search Results, web page listings, feed information etc.Publisher 106 can will submit to ad system supvr 104 to the request of the advertisement of content 119 on the directed webpage 116.In some implementations, publisher 106 can submit to embedding the request of content 113, and advertisement is directed to this content and is therewith distributed.Ad-request can comprise: the adline that the number of the advertisement of hope maybe will be distributed.Ad-request can also comprise content request message.This information can comprise: content itself (for example, the page or other guide document), corresponding to the classification of interior perhaps content requests (for example, art, commerce, computing machine, art film, arts-music etc.), the partly or entirely age, content type (for example, text, figure, video, audio frequency, mixed-media etc.), geographical location information etc. of content requests, content.
Ad-request in response to the publisher, ad system supvr 104 sends one or more advertisements to publisher 106, be used for can be (for example by user 108, browser or other guide display system) present on the webpage 116 checked, wherein in some embodiments, advertisement can be sent with embedding content 113.In some instances, publisher 106 can send to additional information ad system supvr 104 or advertiser 102, how comprises description, when and/or where to present the information of the advertisement of asking (or a plurality of advertisement) (for example, with HTML, AJAX, ActiveX
TMOr JavaScript
TM), can further comprise wherein by video database, the video trustship website of the shared video content of client by using the web browser access and allow the content publisher player to be customized and the parameter of player is stored in issue instrument in the player database such as where providing according to multiple parameter (for example, player types, outward appearance, advertisement options etc.).The publisher can be further with player be associated from the video play lists of video database or to the selection of advertisement preference.Player can be associated with the publisher, and can be further be associated with the playlist of content of multimedia (such as the Voice ﹠ Video from video database) or to the selection of advertisement preference.
In addition, can provide user interface, be designed to check the player that is embedded in the video play lists on the website to be used to create.An embodiment can be the embedding code that comprises the player identifier that is associated with specific player by use, can embed such as the player in the webpage of publisher's webpage.Embedding code can be presented on the webpage video player that identifies according to customized parameter and the playlist that is associated with player when being performed.Player can comprise checks window and various the controls and option, and it allows the user who checks webpage to handle playlist and displaying video.When selecting video to play from playlist, player can be connected to the video host site, and obtains video the video database on host site.
In one embodiment, according to providing the website associated advertisement preference of content, advertisement can be shown with the video content from playlist with client for example, player, content or to player.In another embodiment, can between the initial supplier of one or more video host site, advertising management website, the publisher who customizes player and video content, share the income that produces from advertisement.
As previously explained, click in the advertisement 118 that is presented on the webpage 116 as user 108, user 108 is redirected to the landing page 120 that advertiser 102 provides.In these embodiments, when user 108 carried out predefined switching motion, publisher 106 can compensate this conversion.Generally speaking, conversion is in response to advertisement and calls the qualification action of moving.According to the target of advertiser's advertising campaign, switching motion can be to sell or can be registration, download or enter advertiser's vectoring information storehouse.As an alternative, the publisher can be in every click cost (CPC) model when the user clicks advertisement, is compensated when perhaps in per thousand cost models every user advertising being flashed.
In some embodiments, publisher 106 receives one or more code segments relevant with choosing advertisement.Each code segment can comprise the standard that the advertisement of being determined by publisher 106 is signed or encoded.For example, for the advertisement about the MP3 music player, publisher 106 can receive and the code segment of choosing advertisement to be associated such as the banner towing that is used for the MP3 music player from ad system supvr 104.In some embodiments, code segment comprises that corresponding to the standard of choosing advertisement the advertisement that this is chosen and one group of switching motion (for example, buying MP3 player, subscription mail tabulation) are associated, this switching motion may be the result (for example, advancing) of user 108 and advertisement interaction.In other embodiments, when ad system supvr 104 knows the qualified advertisement of particular conversion action group, then can from code segment, omit this standard.When conversion took place, switching motion allowed ad system supvr 104 to determine what to have increased because of display ads 118 on webpage 116 causes publisher's 106 account funds.In certain embodiments, according to the embedding content 113 of flashing, point advances or broadcast is associated, increase the fund of account.
In some embodiments, can add one or more code segments to web page code.For example, publisher 106 can add the banner towing code segment to web page code.In some embodiments, code segment is the web script, such as
The run time version section causes getting in touch and display ads 118 with ad system supvr 104, and in certain embodiments, also embeds demonstration and embed content 113.When user 108 clicked the advertisement 118 that shows, ad system supvr 104 was got in touch once more, and user 108 is redirected to landing page 120.During this incident, user 108 can receive the browser cookie that has signed from ad system supvr 104.In some embodiments, the content of distorting the browser cookie that has signed makes that the switching motion be associated with this cookie is invalid.Cookie can comprise that such as following information the identifier of MP3 player banner, publisher 106 identifier and user 108 select the date of this banner.The information that can use this cookie then and be associated with the switching motion of being carried out at advertiser 102 places by user 108 increases publisher 106 account fund and minimizing advertiser's 102 account fund.
For example, during operation, user 108 can select to be presented at the particular advertisement on publisher's webpage 116.Publisher's code segment is directed to ad system supvr 104 with user 108, can obtain the browser cookie that has signed from ad system supvr 104.In certain embodiments, select advertisement to be considered to increase publisher 106 and/or affiliate's 112 account fund.Then, the landing page 120 that is provided by advertiser 102 can be provided user 108.In certain embodiments, user 108 carries out conversion operations at advertiser 102 places, such as buying product or service, registering, join the maillists etc.Advertiser's code segment can be included in conversion confirms in the page script, such as the script in the webpage that presents after purchase.Advertiser's code segment contact ad system supvr 104, and report is from the translation type identifier of advertiser's code segment and from the information of cookie, the date of flashing and clicking such as issuer identifier, ad identifier and advertisement.Translation data (for example, the quantity of conversion and type) can be stored in the conversion database 124, ad system supvr 104 can use translation data wherein to improve the advertisement directional properties.
Conversion and point advance general introduction
Generally speaking, when user or viewer clicked advertisement (for example, advertisement 118), the embedding hypertext link that is associated with advertisement typically was directed to the viewer advertiser's landing page.Wherein the viewer selects this process of advertisement to be commonly called " point advances " (" point advances " is intended to contain Any user and selects).Point advances the flash ratio of quantity (that is, advertisement be shown number of times) of quantity and advertisement and is commonly called " click-through rate " or the CRT of advertisement.When the user finishes the affairs that are associated with previous serve ads, be called " conversion " taken place.The content that constitutes conversion can be different with the difference of situation, and can determine in various manners.For example, have such a case, promptly work as the user and click advertisement, recommended webpage to the advertiser, and before leaving this webpage, finished purchase there, then produce conversion.A lot of other definition that constitute conversion also are possible.The flash ratio of quantity (that is, advertisement be shown number of times) of conversion quantity and advertisement is commonly called the conversion ratio of advertisement.
In some embodiments, ad system supvr 104 can receive the profit report that is used for specific products or service from advertiser 102, and based on this report of getting a profit, ad system supvr 104 can further determine such as, but not limited to following tolerance: click-through rate (CRT), per thousand ad revenue (RPM), every dollar of expenditure conversion (CPD) or other suitable tolerance of moving based on the viewer who is associated with each participation publisher to small part.
The Gain sharing process
Generally speaking, the expense that receives from advertiser 102 is an income.In some embodiments, ad system supvr 104 can set up the Gain sharing scheme with affiliate 112, as participating in or facilitate existing publisher to participate in the excitation of one or more advertising campaigns recruiting other publishers.For example, ad system supvr 104 can distribute to affiliate 112 with 50% total revenue, keeps remaining 50% total revenue simultaneously.As will be described in detail, in other embodiments, the Gain sharing scheme can also comprise publisher 106.
Ad system supvr 104 can define the multiple assembly of Gain sharing scheme, comprises the details and the standard that is used for the Gain sharing scheme is offered affiliate 112 of Gain sharing scheme.The details of Gain sharing scheme can comprise the information of character that for example description is afforded redress and quantity tolerance, and this standard can comprise publisher 106 who for example issues certain types of content and the publisher 106 who is in specific geographic position.
Ad system supvr 104, participate in publisher 106 and affiliate 112 can also based on the income that is produced from the user 108 who checks advertisement (for example, based on flash, point advances, conversion ratio etc.), jointly the Gain sharing strategy is reached an agreement.In some embodiments, affiliate 112 can directly consult about the clause and the publisher 106 of Gain sharing strategy.Clause can comprise the total revenue that receives based on ad system supvr 104, is used for affiliate 112 and shares ratio with publisher 106 estimated earnings.For example, if the total revenue that ad system supvr 104 receives is 100 dollars, and keep wherein 40% be used for the delivery operation expense, then the affiliate can by will remaining 60% total revenue 85% give publisher 106 as split of the profit, encourage publisher's 106 participation advertising campaigns.For reacting Gain sharing ratio higher or still less, clause section at any time is modified.The example that provides more than the use can be that 95% (on the other side is 85%) of remaining 60% total revenue distributed to publisher 106 with clause modification by affiliate 112 after 30 days.
In some embodiments, affiliate 112 can be based on the quality of publisher's content, the popularity of the related web page quantity of user capture (for example based on) or member's rank (for example, participate in gold, silver or bronze medal that the publisher has registered to the affiliate), different Gain sharing rank (for example, the rank of layering) is offered the participation publisher.For example, participation publisher with gold medal membership qualification can receive 60% Gain sharing ratio, participation publisher with silver medal membership qualification can receive 50% Gain sharing ratio, and the participation publisher with bronze medal membership qualification can receive 40% Gain sharing ratio.As another example, the participation publisher with maximum user captures can receive 80% Gain sharing ratio, and other participation publishers can receive 50% Gain sharing ratio.
Certainly, distribute to affiliate 112 and publisher's 106 income and need not be the number percent of total revenue.But affiliate 112 can recommend collect fixed expense from ad system supvr 104 to each publisher, and perhaps publisher 106 can present or advances from ad system supvr 104 at every turn and collect fixed expense each advertisement.Participate on the webpage 116 result of the advertising campaign of operation as the publisher, affiliate 112 can also receive from every click cost, every action cost or the cost that whenever flashes conversion and produce a part the income.In one embodiment, affiliate 112 income share is further segmented between other the third party founders of the embedding content 113 that affiliate 112 and affiliate 112 are provided and permission person.
Still announce the embodiment of different Gain sharing ratios from the Gain sharing ratio of publisher " A " reception 15% affiliate 112 to publisher " B " and publisher " C ", ad system supvr 104 can get involved, with automatic adjustment and publisher " B " and publisher's " C " Gain sharing ratio, thereby make identical with each publisher's Gain sharing ratio.In some embodiments, ad system supvr 104 can be based on comprising the cost that whenever flashes, every click cost and every payable incident of moving into present event, it is inconsistent to follow the tracks of potential ratio, and gets involved so that be matched with the income ratio of stipulating with publisher " B " and publisher " C " by the income expenditure of adjusting affiliate 112.As an alternative, ad system supvr 104 can notify affiliate 112, and before the Gain sharing scheme became effectively, request changed.
In other examples, even the Gain sharing ratio of regulation is consistent between affiliate 112 and each participation publisher 106, but affiliate 112 can control the Gain sharing scheme unrighteously by for example following method: use publisher's content 119 as the means that attract the potential user, and dynamically produce from the advertisement 118 shown in the webpage 116 and other advertising campaign associated advertisement that affiliate 112 may the individual participates in, therefore reduced the number percent of the total revenue that publisher 106 may receive from the advertising campaign of its participation.
More specifically and as discussed above, can insert code segments, advertisement is presented on the webpage 116 by utilizing content 119.This code segment generally comprises publisher sign, and it determines publisher 106 identity, and identification should be received income and flash/click for being presented at which publisher of advertisement 106 on the webpage 119/be changed the account fund that is increased.Generally speaking, this publisher's sign is the sign that has and create the publisher 106 of the content 119 on the webpage 116.In two-way Gain sharing scheme, ad system supvr 104 and publisher 106 may reach an agreement to the Gain sharing ratio, then ad system supvr 104 can increase the account fund of suitable publisher (on the other side is different publishers) by with reference to publisher's sign.In relating to ad system supvr 104, publisher 106 and affiliate's 112 tripartite Gain sharing scheme, affiliate 112 receives the account fund from ad system supvr 104, and a part of account fund is transmitted to publisher 106 based on publisher's sign (for example, discerning) as the ad system supvr.Yet, because affiliate 112 is placed into code segment on the webpage 119 of own trustship publisher's sign of affiliate individual so it has the ability publisher's sign is replaced with.For example, affiliate 112 can show self advertisement with himself distribution indicator in 20% time, with than publisher 106 otherwise the income that can receive is received the income more than 20%.This is called the ad code rotation, and this allows merciless affiliate to replace the publisher that content 119 is carried out monetization and accumulated earnings.
So, in some embodiments, ad system supvr 104 can be ranked or random basis on, the source of each advertisement is determined on contrast publisher content system ground, the unconnected advertisement of advertising campaign that identification and publisher 106 are participated in, and correspondingly notify the publisher.Ad system supvr 106 can also by based on be ranked or random basis on check (for example whether to have more than one publisher to be identified to appear on the two different times example on the same webpage, webpage 116) in the code segment, follows the tracks of potential ad code rotation.If ad system supvr 106 defines more than one publisher and is identified in the code segment that appears on the two different times example on the webpage, then the affiliate who is associated with this webpage may be sanctioned or be punished.
Ad system supvr 104 can implement a kind of expense strategy, and before paying affiliate 112 with total revenue, a part of total revenue that taking-up ad system supvr 104 is kept is used to distribute to publisher 106 therein.For example, if the total revenue that advertising campaign produced is 100 dollars, and the Gain sharing ratio that is used for ad system supvr 104, affiliate 112 and publisher 106 is respectively 40%, 15% and 85%, and then ad system supvr 104 can keep 40 dollars before remaining 60 dollars of incomes being paid should collect 9 dollars the affiliate 112 and 51 dollars the publisher 106 that should collect.
Other orders also are possible.For example, ad system supvr 104 can distribute in reservation before ad system supvr 104 the income share according to the Gain sharing agreement between affiliate 112 and the publisher 106, at first total revenue is paid affiliate 112 and publisher 106.Subsequently, ad system supvr 104 can be from paying that part of of affiliate 112 and deduction and keep the income of certain percentage from pay publisher 106 that part of.
In some embodiments, ad system supvr 104 can be from the income of affiliate 112 and publisher's 106 deduction different weight percentage.For example, if the total revenue that produces from advertising campaign is 100 dollars, and the Gain sharing ratio that is used for affiliate and publisher is respectively 15% and 85%, and then ad system supvr 104 can pay the affiliate with 15 dollars, and pays the publisher with 85 dollars.Then, ad system supvr 104 can deduct 30% in 15 dollars that pay affiliate 112 (promptly 4.5 dollars) and 40% (promptly 34 dollars) paid in 85 dollars of publisher 106 come the up operation expense.This variable proportion allows further excitation and encourage lasting participation that advertising campaign and income are produced valuable affiliate 112 or publisher 106 of ad system supvr 104.For example, affiliate 112 may have the related publisher that very big one group each all participates in advertising campaign.In this example, ad system supvr 104 can (for example deduct certain percentage from the income that affiliate 112 receives, from 30% to 20%), the big number percent of income directly can be consigned to affiliate 112 as the bonus to affiliate's achievement like this, and keep the certain percentage of the income of receiving from each publisher 106 simultaneously.
Similarly, ad system supvr 104 can (for example deduct certain percentage from the total revenue that participation publisher 106 receives, for best achievement person, from 40% to 30%), and keep the certain percentage of the income of receiving from affiliate 112 simultaneously, the big number percent of income directly can be consigned to publisher 106 like this as its content reader number being increased and the bonus of improvement content.
On behalf of advertiser 102, affiliate 112 and publisher 106, ad system supvr 104 can follow the tracks of finance, contract, service and audit matter.For example, ad system supvr 104 can mainly be responsible for withholing, paying, determine the Gain sharing ratio that total revenue, basis are stipulated from advertiser's 102 acceptance existing Gain sharing agreement from advertiser 102, increase affiliate 112 and/or publisher's 106 account fund.Affiliate 112 can be responsible for marking off a part and give publisher 106 according to the clause of arranging between affiliate 112 and the publisher 106 from the income that ad system supvr 104 receives.
In other embodiments, publisher 106 and ad system supvr 104 can reach an agreement with regard to the Gain sharing arrangement under the situation that affiliate 112 does not have to participate in.For example, in order to participate in advertising campaign, publisher 106 can be directly and ad system supvr 104 consult the Gain sharing ratios.In these embodiments, publisher 106 can register as affiliate 112 to ad system supvr 104, and other publishers 106 of trustship or himself embedded content 113 offered other publishers 106.In such embodiment, affiliate 112 can collect variable or fixing expense (or ratio) from publisher 106, to be used for management display ads and/or can embed content 113 on webpage 116.
In one embodiment, ad system supvr 104 can limit affiliate 112 maximum return and share ratio, collects from all or most of income that the content monetization of publisher's networked asset is received thereby hinder affiliate 112.For example, ad system supvr 104 can share proportional limit with each affiliate's 112 maximum return and be made as 75%, to prevent the income drawback.In other embodiments, can use other excitations, so that all total revenues directly can be consigned to publisher 106, this can encourage content is improved potentially, to obtain more a high proportion of reader's number.
In some embodiments, affiliate 112 can revise the clause of existing Gain sharing agreement.For example, affiliate 112 can determine to revise the Gain sharing ratio with related publisher 106.Affiliate 112 can submit to ad system supvr 104 with the change of Gain sharing ratio and confirm.Can submit this change to by being configured to facilitate between affiliate 112 and ad system supvr 104 user interface in communication.As an alternative, can submit this change to the form of message beyond Email or the user interface.
In response to the request that receives change Gain sharing ratio, ad system supvr 104 can notify each related publisher 106 relevant with the rate variable request.For example, ad system supvr 104 can notify all related publishers 106 (or the account that is associated with ad system supvr 104) by electronic information, and corresponding affiliate's 112 Gain sharing ratio will be adjusted into 20% from 15%.In other embodiments, can require affiliate 112 that amended clause directly is notified to the participation publisher 106 that all are associated with it.
In some embodiments, only the ratio change just comes into force after the preset time section, changes so that allow participation publisher 106 to have an opportunity to defer to and adapt to new ratio.For example, the modification clause of existing Gain sharing agreement comes into force after having asked 30 days receiving.Another is exemplified as, and the modification clause of existing Gain sharing agreement participates in coming into force after 30 days from the publisher 106 in that a new ratio change communication is given.
In response to the ratio change request, can give publisher 106 and accept new modification clause or the option that is associated with new affiliate 112 with less affiliate's Gain sharing ratio.
In some embodiments, can before forming association between expection publisher 106 and the related affiliate 112, determine the clause of Gain sharing agreement.For example, during affiliate-publisher's association process, each expection publisher 106 can be to assessing with the related of affiliate 112.This assessment can participate in the Gain sharing ratio that publisher 106 sets up with other based on affiliate 112.The publisher 106 of each expection can with affiliate 112 form related before, the Gain sharing ratio between the affiliate 112 relatively.In some embodiments, if affiliate 112 has submitted also unenforced rate variable request to, then new rate variable and the value relevant with this change can be notified to expection publisher 106.
When the affiliate's 112 frequent submissions with a plurality of publishers 106 of participation change the request of existing Gain sharing terms of agreement, then this frequent change will cause confusion participation publisher 106.So, in some embodiments, can the quantity that affiliate 112 can submit to ad system supvr 104 request be limited.For example, ad system supvr 104 can only allow once to ask in one month.In other embodiments, ad system supvr 104 can apply the observation period between request.For example, the observation period can be formerly ask and current request between 90 days.
Although above embodiment is to be associated with single affiliate 112 according to a publisher 106 to be described, publisher 106 can also form related with a plurality of affiliates 112.For example, publisher " A " can be provided with blog on " blogger.com ", and by making it possible to show one or more advertisements on this blog, participates in the Gain sharing scheme with " blogger.com ".Simultaneously, publisher " A " can also go up a guy's web space at " Myspace.com ", wherein the publisher " A " can set up the personal profiles page, interest, attribute, feature, network and tissue that this personal profiles page-describing is associated with publisher " A ".Publisher " A " can participate in the different Gain sharing schemes with " Myspace.com " by making it possible on this personal profiles page the viewer who browses this page to be illustrated a border advertisement.Similarly, publisher 106 can be embedded in the content from a plurality of affiliates 112 together with related advertisement.
In certain embodiments, affiliate 112 can get rid of some contents 113 and use in Gain sharing, and/or publisher 106 can get rid of some affiliate 112 or content 113 appears on publisher 106 the website 116.Embedding content 113 can be one section content, perhaps can be the content playlist play of form in order.
Reward the plan of recommending
In some embodiments, ad system supvr 104 can also implement to reward the recommendation plan, affiliate 112 is recruited new publishers 106 participate in one or more advertising campaigns that ad system supvr 104 managed and reward.Incentive plan can be organized as: those are received in the income that with it to distribute to the affiliate 112 who participates in publisher 106 than many parts more favourable.Provide more income share can encourage more publishers on affiliate web assets, to issue their content to participating in publisher 106,, also in participating in the publisher, promoted publisher's loyalty simultaneously by issue being provided enough compensation.
Reward the recommendation plan award bonus can be provided, can calculate the award bonus based on after affiliate's income share is adjusted, distributing to each income share that participates in publisher 106.Can also based on about on the webpage 116 management total revenue advertising campaign, before income deduction is distributed to ad system supvr 104 determine the award bonus.
In some embodiments, reward bonus in order to make affiliate's 112 qualified acceptance, the threshold value that can bear interest and time restriction, in this time restriction, publisher 106 must reach revenue threshold.For example, if revenue threshold is set to 10 dollars, time restriction is set to 180 days time period, and then affiliate " A " will be only when publisher " A " obtains 10 dollars income in 180 days, and bonus is rewarded in qualified acceptance.
In some embodiments, if publisher 106 is associated with a plurality of affiliates 112, then can stipulate revenue threshold (and time restriction) at specific affiliate.For example, if publisher " A " is all related with affiliate A and affiliate B, and supposition will be used for affiliate " A " and affiliate's " B " revenue threshold and time restriction and be set in 180 days 10 dollars and 90 days 20 dollars respectively, then only when publisher " A " obtained 10 dollars income on the webpage of affiliate " A " trustship in 180 days, affiliate A just has qualification and accepts to reward bonus, and then only when publisher " A " obtained 20 dollars income on the webpage of affiliate " B " trustship in 90 days, affiliate " B " just has qualification and accepts the award bonus.
In some embodiments, can the function that the recommendation plan is established as shared income, Gain sharing ratio and estimated earnings threshold value will be rewarded.In the time of can working as the income that participates in publisher 106 and reached predetermined threshold, will reward prize payout and give affiliate 112.In some embodiments, pay the revenue threshold that the quantity of affiliate 112 award bonus equals to be scheduled to.For example, if predetermined revenue threshold is set to 10 dollars, when then affiliate 112 will reach 10 dollars in publisher 112 income, receive 10 dollars award bonus.
Can when reach the estimated earnings threshold value at every turn, use and reward bonus.For example, if participate in publisher 106 30 dollars income is arranged, wherein Yu Ding revenue threshold is set to 10 dollars, then Guan Lian affiliate 112 will recommend to receive in the works the award bonus of 30 dollars (3* reaches 10 dollars 10 dollars at every turn) in award except the income of receiving in the Gain sharing agreement.
For example, suppose that publisher " A " two people that affiliate " A " and affiliate " A " are recommended agree 25% and 75% Gain sharing ratio respectively, and the publisher " B " that affiliate " B " and affiliate " B " are recommended agrees 50% and 50% Gain sharing ratio respectively, and supposition remaining total revenue part every day (being net proceeds) after adjusting the gerentocratic income share of ad system is 1 dollar, then under the condition of Gain sharing agreement, in ten days, publisher " A " will receive 7.5 dollars (10 days * 75% Gain sharing ratios of 1 dollar of *), and publisher " B " will receive 5 dollars (10 days * 50% Gain sharing ratios of 1 dollar of *).If predetermined revenue threshold is set to 10 dollars, then recommend publisher " A " to the affiliate " A " of advertising campaign will under the Gain sharing agreement, receive 2.5 dollars profit (for example, 10 days * 25% Gain sharing ratios of 1 dollar of *), but can not receive the award bonus, because the income that publisher " A " receives does not also reach predetermined revenue threshold (promptly 10 dollars).Equally, recommend publisher " B " to the affiliate " B " of advertising campaign will under the Gain sharing agreement, receive 5 dollars profit (for example, 10 days * 50% Gain sharing ratios of 1 dollar of *), but can not receive the award bonus, because the income that publisher " B " receives does not also reach 10 dollars of predetermined revenue threshold.
Yet, the same standard of using in the example before the priority of use, then in 15 days, publisher " A " will receive 11.25 dollars (15 days * 75% Gain sharing ratios of 1 dollar of *), and publisher " B " will receive 7.5 dollars (15 days * 50% Gain sharing ratios of 1 dollar of *).Because publisher's " A " income has surpassed 10 dollars of revenue threshold that require, this makes the qualified acceptance of affiliate " A " reward bonus, affiliate " A " will receive 13.75 dollars, wherein 3.75 dollars (15 days * 25% Gain sharing ratios of 1 dollar of *) are the incomes of receiving under the Gain sharing agreement, and 10 dollars be in the income of reward recommending to receive in the works.On the other hand, because the income that publisher " B " receives does not reach 10 dollars of predetermined revenue threshold, so affiliate " B " does not have qualification to accept to reward bonus.
From above example obviously as seen, affiliate " A " at first income be less than affiliate " B " (for example, in 10 days).Yet, along with rewarding the enforcement of recommending plan, affiliate 112 with low Gain sharing ratio (for example 25%) can be than (for example having higher Gain sharing ratio in long-term, 50%) affiliate 112 benefit from bigger income profit is more (for example, affiliate " A " received 13.75 dollars at 15 days, received 40 dollars in 40 days, received 7.5 dollars at 15 days, received 30 dollars in 40 days) with respect to affiliate " B ".
Utilization is rewarded recommendation and is planned, and high yield is shared proportional distribution can allow affiliate 112 more to overcharge beneficial being benefited from financially receiving for a long time, publisher 106 that attraction is simultaneously expected and the loyalty that promotes the publisher to each participation publisher 106.Reward and recommend plan to allow affiliate 112 to give publisher 106 distribution of income of more shares, simultaneously can be not impaired because of the income that reduces, allow affiliate 112 to construct the income scheme that is fit to the particular business situation neatly.
For example, be to increase business earnings if be used for allowing the publisher by affiliate's business prototype that the ad system supvr participates in advertising campaign, then the affiliate can select to give than the distribution of income of low number percent and participate in the publisher.As another example, if affiliate's business prototype is the publisher who attracts to produce high-quality content, then the affiliate can keep less neatly or not keep from the income share that participates in the publisher.
In some embodiments, have more than one award threshold value, given a definition the award bonus corresponding in each threshold value.This has created the incentive structure of layering.For example,, obtained 10 dollars income, then the award bonus of 10 dollars of qualified acquisitions of affiliate if participate in the publisher at ground floor.At the second layer, if the publisher obtains 100 dollars income, the affiliate can qualified acquisition 250 dollars award bonus, so based on the bonus structure of layering, the affiliate has accumulated 255 dollars award bonus altogether.
In some embodiments, the affiliate can also obtain bonus because of having recruited a plurality of publishers that reach aforesaid one or more revenue threshold.For example, if suppose revenue threshold be set to 100 dollars and have 25 participate in publishers obtained 100 dollars net proceeds (for example, after the income section that the ad system supvr is kept is adjusted), then the affiliate can the extra award bonus (for example, 2000 dollars award bonus) of qualified acceptance.Can the quantity of this class bonus that can be distributed to the affiliate in the given time period be limited.For example, the premiums bonus based on the participation publisher quantity that reaches specific revenue threshold can be restricted to annual one.As an alternative, can the quantity of this class bonus that can be distributed to the affiliate in the given time period not limited.
Example process
Fig. 3 is the process flow diagram that is used for determining the example process of Gain sharing between affiliate 112 and the publisher 106.Process 300 can be carried out by for example system 100, and succinct on explaining, below describes and uses these bases as the example of description process 300.Yet the combination of other system or system can be used for implementation 300.
In the example shown, process 300 starts from receiving the request (302) that participates in Gain sharing from the affiliate.The affiliate can be the online service supplier of the one or more web assets of trustship, perhaps can be the source of online content, and this online content can be embedded in the advertisement that will offer the publisher.The web assets can be the online services below for example: be provided for the user is produced the content personal space shared with users interest/viewer, media companies, record company, radio network etc. to the publisher.
In response to this request, can produce graphic user interface (GUI) (304).GUI can operate and allow the affiliate for any appropriate purpose, such as checking advertisement, and mutual with at least one ad system supvr.Generally speaking, GUI to the specific user provide system 100 to provide or within it communication data effectively and user-friendly presenting.GUI can comprise a plurality of customizable framework or views with interactive fields, drop-down list and button.In some embodiments, if the affiliate had before participated in the Gain sharing scheme, then GUI can operate so that user-friendly form is shown Gain sharing ratio in the past.GUI can also present a plurality of portal websites or panel board (dashboard).
GUI can be configurable, with support form and figure (bar, line, cake, state dish etc.), and can set up real time data, comprises the current income of having obtained, current income ratio etc.Should be appreciated that term " graphic user interface " can use with odd number or plural form, is used for describing each demonstration of one or more graphic user interfaces and special pattern user interface.In fact, can refer to as required front end and can quoting quoting of GUI via the particular user interface of advertiser, affiliate or publisher's visit.So GUI discussed herein has expected in system 100 process information and any graphic user interface that the result is effectively presented to the user, such as general-purpose web browser or touch-screen.
In some embodiments, if the affiliate has participated in the Gain sharing scheme, then can omit operation 302, and the affiliate can login (for example, passing through username and password) with the calling party interface.Can for example login, and login process can use encryption, such as Secure Hypertext Transfer Protocol (HTTPS) by webpage.
Then, process 300 is confirmed affiliate's Gain sharing ratio appointment and the publisher (310).In some embodiments, confirm that the Gain sharing ratio can comprise the Gain sharing ratio that shows other affiliates, relatively each participates in the ratio between the affiliate thereby allow the publisher.In other embodiments, confirming that the Gain sharing ratio can comprise from the publisher who is associated with content type that for example publisher provides to viewer/user receives additional information.The publisher can also be provided user interface, and wherein the publisher can login and check the set Gain sharing ratio of each affiliate that is associated with the publisher at any time.
Then, process 300 is called the automatic Gain sharing (312) between affiliate and the publisher.In some embodiments, call automatic Gain sharing and can comprise when definite previous Gain sharing ratio (if any) comes into force.If the time that previous Gain sharing ratio comes into force is less than the time period of expectation, then calls automatic Gain sharing and can be included in above calling Gain sharing after the time period of expecting.For example, if the time period of expectation is 90 days, and current Gain sharing ratio is last modification the before 30 days, and then process 300 will only be called automatic Gain sharing after 60 days.
In other embodiments, call automatic Gain sharing and can comprise the frequency of determining that the Gain sharing ratio was modified in the section in preset time.In these embodiments,, then call automatic Gain sharing and only can comprise and after preset time, section expired, call Gain sharing if the frequency in the preset time section surpasses predetermined ratio.For example, if predetermined ratio has revised twice in 30 days, determine that then current proposed amendments to the Gain sharing ratio is the third revision in 15 days, then process 300 will be called automatic Gain sharing after 15 days.
Can be by the operation 302-312 in the order of listing, parallel (for example,, basic or non-serial) or the backward implementation 300 by identical or different process.For example, in some embodiments, can carry out from the publisher and receive the request (308) that participates in Gain sharing in the input (306) that receives appointment Gain sharing ratio from the affiliate before.In other embodiments, can carry out from the publisher and receive the request (308) that participates in Gain sharing in the request (302) that receives the participation Gain sharing from the affiliate before.
Fig. 4 is the process flow diagram of example process 400 that is used for determining affiliate's award.Be similar to process 300, process 400 can be carried out by for example system 100, and easy in order to explain, and below describes and uses these bases as the example of description process 400.Yet the combination of other system or system can be used for implementation 400.
As shown, process 400 starts from receiving total revenue report (402) from the advertiser.In some embodiments, the total revenue report can include but not limited to following information: click-through rate, per thousand ad revenue, every dollar of other translation data that spend conversion and be associated with the affairs that relate to serve ads etc.In some embodiments, the ad system supvr can produce such report based on the data of the online advertising system of flowing through.
In some embodiments, determine revenue threshold based on the Gain sharing ratio.Can set up revenue threshold pro rata with the Gain sharing ratio of affiliate's appointment.For example, reducing the Gain sharing ratio (for example, dropping to 10% from 20%) that is distributed to the affiliate will allow the publisher to reach revenue threshold in the short period section than low revenue threshold (for example, dropping to 10 dollars from 20 dollars).
In some embodiments, based on the total revenue before the deduction operation cost, calculate and reward.The exemplary operation expense can include but not limited to: will pay ad system gerentocratic income share.In these embodiments, revenue threshold and income share remaining after affiliate's income share and operation cost are adjusted are compared.For example, if total revenue is 100 dollars, it is 20 dollars that Gain sharing ratio between affiliate and the publisher is set to 60% to 40% ratio (being that the publisher will receive 40 dollars) and operation cost, and then remaining 20 dollars (promptly deducting operation cost from publisher's income) compare with revenue threshold.Then, can when satisfy predetermined revenue threshold, remaining income share (after income share and operation cost adjustment to the affiliate) will reward Bonus Reward and give the affiliate.
General-purpose computing system
Fig. 5 is the synoptic diagram of the example of general-purpose computing system 500.According to an embodiment, system 500 can be used for being associated with method 300 and the operation described.For example, system 500 can be included in by among advertiser 102, ad system supvr 104 and the publisher 106 any one had or apparatus operating or system in.
System 500 comprises processor 510, storer 520, memory device 530 and input-output apparatus 540.Using system bus 550 is with each assembly 510,520,530 and 540 interconnection.Processor 510 can be handled the instruction that is used for carrying out in system 500.In some embodiments, processor 510 is single-threaded processor.In other embodiments, processor 510 is multiline procedure processors.Processor 510 can be handled the instruction that is stored in storer 520 or the memory device 530, to show the graphical information that is used for user interface on input-output apparatus 540.
Information in storer 520 storage systems 500.In some embodiments, processor 520 is computer-readable mediums.In other embodiments, storer 520 is volatile memory-elements.In other embodiments, storer 520 is Nonvolatile memery units.
Memory device 530 can be provided for the mass memory of system 500.In some embodiments, memory device 530 is computer-readable mediums.In various embodiment, memory device 530 can be floppy device, hard disc apparatus, compact disk equipment or carrying device.
Input-output apparatus 540 is provided for the I/O operation of system 500.In some embodiments, input-output apparatus 540 comprises keyboard and/or indicating equipment.In other embodiments, input-output apparatus 540 comprises the display unit that is used for the display graphics user interface.
Can implement the feature of description with Fundamental Digital Circuit or computer hardware, firmware, software or its composition.Device can be implemented in the computer program, and computer product can visibly be implemented in the information carrier, for example in machine readable storage device or in transmitting signal, carries out for programmable processor; And method step can be carried out by programmable processor, and this programmable processor execution of programs of instructions is with by operating and generate the function of embodiment that description is carried out in output to the input data.Described feature can be implemented advantageously in one or more computer programs, computer program can be carried out comprising on the programmable system of at least one programmable processor, described programmable processor is couple to data-storage system, at least one input equipment and at least one output device, receiving data and instruction from it and to send data and instruction to it.Computer program is the instruction set that can directly or indirectly use in computing machine, to carry out certain activity or to realize certain result.Computer program can be write with any type of computerese that comprises compilation or interpretative code, and can carry out arrangement in any way, comprise with stand-alone program or with module, assembly, subroutine or other unit that is suitable in computing environment, using.
For example, the suitable processor that is used for execution of programs of instructions comprises of a plurality of processors of general and special microprocessor and uniprocessor or any kind computing machine.In general, processor will receive instruction and data from ROM (read-only memory) or random access memory or both.The primary element of computing machine is processor that is used to execute instruction and the one or more storeies that are used for storage instruction and data.Generally speaking, computing machine also will comprise or operability couples the one or more mass memory units that are used for storing data files that communicate with, and such equipment comprises: disk, such as internal hard drive and removable dish; Magneto-optic disk; And CD.The memory device that is suitable for tangible realization computer program instructions and data comprises and comprises for example semiconductor storage unit by the nonvolatile memory of form of ownership, such as EPROM, EEPROM and flash memory device; Disk such as internal hard drive or removable dish; Magneto-optic disk; With CD-ROM and DV-ROM dish.Processor and storer can be replenished by ASIC (dedicated logic circuit), or incorporate among the ASIC.
For mutual with the user is provided, can be used for information is shown to can providing on the keyboard of input and the computing machine to computing machine by it of user and implement described feature having such as the indicating equipment of mouse or trace ball such as the display device of CRT (cathode-ray tube (CRT)) or LCD (liquid crystal display) monitor and user.
Can implement described feature in computer system, computer system comprises aft-end assembly, such as data server; Or comprise middleware component, such as application server or Internet server; Or comprise front end assemblies, such as client computer with graphic user interface or explorer; Or these combination in any.The assembly of system can be by digital data communication (such as the communication network) interconnection of any form or medium.The example of communication network comprises for example computing machine and the network of LAN, WAN and formation the Internet.
Computer system can comprise client and server.Client and server usually mutually away from, and typically undertaken alternately by network.The relation of client and server by means of operate on the computing machine separately and have the computer program of client-server relation each other and produce.
A plurality of embodiments have been described.Yet, be to be understood that and can make multiple modification.The assembly that for example, can make up, delete, revise or replenish one or more embodiments is to form other embodiments.As another example, the logic flow that is described in the drawings needn't according to shown in particular order or the consecutive order result that implements to expect.In addition, can provide other steps, perhaps can from the flow process of describing, delete step, and other assemblies can be added to the system of description or from its deletion.Therefore, other embodiment is in the scope of claims.
Claims (40)
1. method of sharing in the revenue in online advertising system comprises:
Specify in the input that the Gain sharing between the owner or operator and the one or more publisher is arranged from the reception of web assets main frame, described one or more publishers issue on the web assets by the hosting of described web assets;
Receive the request of the Gain sharing of participation and described main frame from the publisher; And
Based on described Gain sharing arrangement, be invoked at the automatic Gain sharing between described main frame and the described publisher.
2. the method for claim 1 further comprises by the described Gain sharing arrangement of described web assets host modifications.
3. the method for claim 1, the automatic Gain sharing that wherein is invoked between described main frame and the described publisher comprises: call modified Gain sharing arrangement at the fixed time after the section.
4. the method for claim 1 further comprises:
Receive the request of the Gain sharing of participation and described main frame from a plurality of publishers; And
Based on described Gain sharing arrangement, call the automatic Gain sharing between described main frame and the described a plurality of publisher.
5. the method for claim 1 further comprises:
Receive the request of the Gain sharing of participation and described main frame from a plurality of publishers;
Specify in the Gain sharing arrangement between described main frame and each publisher; And
Arrange based on each Gain sharing, call the automatic Gain sharing between described main frame and each publisher.
6. the method for claim 1, wherein said Gain sharing arrangement comprises the number percent of the income that will share between described main frame and described publisher.
7. the method for claim 1, wherein said Gain sharing arrangement comprise the quantitative measurement of describing pecuniary compensation or are used for providing of information of the standard that described Gain sharing arranges.
8. the method for claim 1, wherein receiving from web assets main frame specifies the input of Gain sharing arrangement to comprise: receive the input that the Gain sharing between appointment described main frame, described one or more publishers and the advertising management person is arranged from described web assets main frame, described method further comprises:
Receive the input of specifying total revenue from described advertising management person; And
Be invoked at the automatic Gain sharing between described main frame, described one or more publishers and the described advertising management person, comprise: based on described Gain sharing arrangement, the described total revenue of distribution between described main frame, described one or more publishers and described advertising management person.
9. method as claimed in claim 8 further comprises:
Receive the request that the Gain sharing of revising previous appointment is arranged from described web assets main frame,
The automatic Gain sharing that wherein is invoked between described main frame, described one or more publishers and the described advertising management person comprises: based on modified Gain sharing arrangement, be invoked at the pairing Gain sharing between described main frame, described one or more publishers and the described advertising management person.
10. method as claimed in claim 9, the automatic Gain sharing that wherein is invoked between described main frame, described one or more publishers and the described advertising management person comprises: only in the preset time section when the quantity of revising the request that Gain sharing arranges is in predetermined threshold, just be invoked at the automatic Gain sharing between described main frame, described one or more publishers and the described advertising management person.
11. method as claimed in claim 8 wherein receives the input that specifies in the Gain sharing arrangement between described main frame, described one or more publishers and the described advertising management person from described web assets main frame and comprises:
Specify in the Gain sharing ratio between described main frame and the described advertising management person;
Specify in the Gain sharing ratio between described one or more publisher and the described advertising management person; And
Specify in the Gain sharing ratio between described main frame and the described one or more publisher.
12. method as claimed in claim 11 wherein is different from the Gain sharing ratio of appointment between described main frame and described advertising management person in the Gain sharing ratio of appointment between described main frame and the described advertising management person.
13. method as claimed in claim 11, wherein the Gain sharing ratio in appointment between described main frame and the described advertising management person is identical with the Gain sharing ratio of appointment between described main frame and described advertising management person.
14. method as claimed in claim 11, the Gain sharing ratio that wherein specifies between described main frame and the described one or more publisher comprises first Gain sharing ratio that is used for described main frame and the second income ratio that is used for described one or more publishers of specifying, and
The first Gain sharing ratio of wherein specifying comprises: the described first Gain sharing ratio is restricted to predetermined threshold.
15. method as claimed in claim 14 wherein is provided with described predetermined threshold by described advertising management person.
16. the method for claim 1 wherein receives from web assets main frame and specifies the input of Gain sharing arrangement to comprise the Gain sharing arrangement that modification had before been called; And
The automatic Gain sharing of wherein calling between described main frame and the described publisher comprises: based on modified Gain sharing arrangement, be invoked at the automatic Gain sharing between described main frame and the described publisher.
17. the method for claim 1 further comprises:
Confirm described Gain sharing agreement by described main frame and described one or more publisher,
The automatic Gain sharing of wherein calling between described main frame and the described publisher comprises: after confirming described Gain sharing agreement, be invoked at the automatic Gain sharing between described main frame and the described publisher.
18. the method for claim 1 further comprises:
It is content distributed on described web assets by described publisher,
The automatic Gain sharing that wherein is invoked between described main frame and the described publisher comprises: described publisher with described content release before on the described web assets, call automatic Gain sharing.
19. a method of sharing in the revenue in online advertising system comprises:
Specify in the input that the Gain sharing between described ad system supvr and the one or more publisher is arranged from ad system supvr reception, described publisher issues the content that the user generates on the web assets of web assets hosting;
Receive the request that participates in the gerentocratic Gain sharing of described ad system from the publisher; And
Under the situation that does not have to participate at described web assets main frame,, be invoked at the automatic Gain sharing between described ad system supvr and the described publisher based on described Gain sharing arrangement.
20. one kind provides the method for recommending to reward, comprising in online advertising system:
Determine current Gain sharing ratio and revenue threshold;
Based on described current Gain sharing ratio, payment will be in web assets main frame and the income of sharing between the publisher who issues on the web assets hosted by described web assets main frame; And
Based on income of being paid and described revenue threshold, determine to reward.
21. method as claimed in claim 20 further comprises: after deduction is paid the income of described web assets main frame,, determine described revenue threshold based on the income of paying each publisher.
22. method as claimed in claim 20 further comprises described reward score is issued described web assets main frame,
Wherein distributing described award comprises: when reaching described revenue threshold, described reward score is issued described assets main frame.
23. a system comprises:
Processor;
Computer-readable medium operatively is couple to described processor and comprises instruction, when described processor is carried out described instruction, described processor is carried out comprised following operation:
Specify in the input that the Gain sharing between the owner or operator and the one or more publisher is arranged from the reception of web assets main frame, described one or more publishers issue on the web assets by the hosting of described web assets;
Receive the request of the Gain sharing of participation and described main frame from the publisher; And
Based on described Gain sharing arrangement, be invoked at the automatic Gain sharing between described main frame and the described publisher.
24. a system comprises:
Processor;
Computer-readable medium operatively is couple to described processor and comprises instruction, when described processor is carried out described instruction, described processor is carried out comprised following operation:
Specify in the input that the Gain sharing between described ad system supvr and the one or more publisher is arranged from ad system supvr reception, described publisher issues the content that the user generates on the web assets of web assets hosting;
Receive the request that participates in the gerentocratic Gain sharing of described ad system from the publisher; And
Under the situation that does not have to participate at described web assets main frame,, be invoked at the automatic Gain sharing between described ad system supvr and the described publisher based on described Gain sharing arrangement.
25. a system comprises:
Processor;
Computer-readable medium operatively is couple to described processor and comprises instruction, when described processor is carried out described instruction, described processor is carried out comprised following operation:
Determine current Gain sharing ratio and revenue threshold;
Based on described current Gain sharing ratio, payment will be in web assets main frame and the income of sharing between the publisher who issues on the web assets hosted by described web assets main frame; And
Based on income of being paid and described revenue threshold, determine to reward.
26. a computer-readable medium stores instruction thereon, described instruction is carried out described processor and is comprised following operation when being carried out by processor:
Specify in the input that the Gain sharing between the owner or operator and the one or more publisher is arranged from the reception of web assets main frame, described one or more publishers issue on the web assets by the hosting of described web assets;
Receive the request of the Gain sharing of participation and described main frame from the publisher; And
Based on described Gain sharing arrangement, be invoked at the automatic Gain sharing between described main frame and the described publisher.
27. a computer-readable medium stores instruction thereon, described instruction is carried out described processor and is comprised following operation when being carried out by processor:
Specify in the input that the Gain sharing between described ad system supvr and the one or more publisher is arranged from ad system supvr reception, described publisher issues the content that the user generates on the web assets of web assets hosting;
Receive the request that participates in the gerentocratic Gain sharing of described ad system from the publisher; And
Under the situation that does not have to participate at described web assets main frame,, be invoked at the automatic Gain sharing between described ad system supvr and the described publisher based on described Gain sharing arrangement.
28. a computer-readable medium stores instruction thereon, described instruction is carried out described processor and is comprised following operation when being carried out by processor:
Determine current Gain sharing ratio and revenue threshold;
Based on described current Gain sharing ratio, payment will be in web assets main frame and the income of sharing between the publisher who issues on the web assets hosted by described web assets main frame; And
Based on income of being paid and described revenue threshold, determine to reward.
29. a system comprises:
Be used for receiving from web assets main frame the device of the input of the Gain sharing arrangement that specifies between the owner or operator and the one or more publisher, described publisher issues on the web assets by the hosting of described web assets;
Receive the device that participates in the request of the Gain sharing of described main frame from the publisher; And
Be used for calling the device of the automatic Gain sharing between described main frame and the described publisher based on described Gain sharing arrangement.
30. a system comprises:
Be used for receiving from the ad system supvr device of the input of the Gain sharing arrangement that specifies between described ad system supvr and the one or more publisher, described publisher issues the content that the user generates on by the web assets of web assets hosting;
Be used for receiving the device of the request of participation and the gerentocratic Gain sharing of described ad system from the publisher; And
Be used under the situation that described web assets main frame does not have to participate in, being invoked at the device of the automatic Gain sharing between described ad system supvr and the described publisher based on described Gain sharing arrangement.
31. a system comprises:
Be used for determining the current Gain sharing ratio and the device of revenue threshold;
Being used for will be at the device of web assets main frame and the income of sharing between the publisher who issues on the web assets hosted by described web assets main frame based on described current Gain sharing ratio payment; And
Be used for based on income of being paid and the definite device of rewarding of described revenue threshold.
32. a method of sharing in the revenue in online advertising system comprises:
By Advertising Management System, receive the input of the Gain sharing arrangement that specifies between described content affiliate and the one or more publisher from the content affiliate;
By described Advertising Management System, receive the request of participation and described content provider's Gain sharing from the publisher; And
Based on described Gain sharing arrangement, be invoked at the automatic Gain sharing between described content provider, described publisher and the described Advertising Management System.
33. method as claimed in claim 32 wherein receives the input that specifies in the Gain sharing arrangement between described affiliate, described one or more publishers and the advertising management person from described content affiliate and comprises:
Specify in the Gain sharing ratio between described affiliate and the described advertising management person;
Specify in the Gain sharing ratio between described one or more publisher and the described advertising management person; And
Specify in the Gain sharing ratio between described affiliate and the described one or more publisher.
34. method as claimed in claim 32 further comprises:
To be embedded in from described affiliate's content on the web assets by described publisher,
The automatic Gain sharing that wherein is invoked between described affiliate and the described publisher comprises: will be distributed to described publisher with embedded content from described advertising management person's advertisement.
35. a system comprises:
Processor;
Computer-readable medium operationally is couple to described processor and comprises instruction, and described instruction is carried out described processor and comprised following operation when being carried out by processor:
At advertising management person place, receive the input that specifies in described affiliate and the arrangement of the Gain sharing between one or more publishers that the web assets are issued from the affiliate;
By described advertising management person, receive the request of participation and described affiliate's Gain sharing from the publisher; And
Based on described Gain sharing arrangement, be invoked at the automatic Gain sharing between described affiliate, described advertising management person and the described publisher.
36. system as claimed in claim 35, wherein the described request that requires to participate in Gain sharing from the publisher further comprises: to the embedding requests for content from described affiliate.
37. system as claimed in claim 35, further comprise the embedding link that offers described publisher from described advertising management person, be used for from described affiliate's content be embedded in described publisher's web assets from described advertising management person's advertisement.
38. a computer-readable medium stores instruction thereon, described instruction is carried out described processor and is comprised following operation when being carried out by processor:
Specify in the input that the Gain sharing between described ad system supvr and the one or more publisher is arranged from ad system supvr reception, described publisher issues the content that the user generates on by the web assets of web assets hosting;
Receive the request that participates in the gerentocratic Gain sharing of described ad system from the publisher, comprise embedding requests for content from described advertising management person's affiliate's at least one; And
Based on the Gain sharing between described ad system supvr, described publisher and described affiliate, be invoked at the automatic Gain sharing between described ad system supvr and the described publisher.
39. computer-readable medium as claimed in claim 38 wherein comprises at least one described request that embeds content: to the request of the playlist of the material relevant with at least one theme.
40. computer-readable medium as claimed in claim 38 is wherein carried out described invocation step and described receiving step, and no longer needs described affiliate's any further action.
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| US11/869,652 | 2007-10-09 | ||
| US11/869,652 US20090094108A1 (en) | 2007-10-09 | 2007-10-09 | Flexible Revenue Sharing and Referral Bounty System |
| PCT/US2008/065414 WO2008151076A1 (en) | 2007-05-30 | 2008-05-30 | Flexible revenue sharing and referral bounty system |
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| CN102968729A (en) * | 2011-09-01 | 2013-03-13 | 吉菲斯股份有限公司 | User-based advertisement target location |
| CN103460235A (en) * | 2011-03-14 | 2013-12-18 | 脸谱公司 | Offering social deals based on activities of connections in a social networking system |
| CN104871195A (en) * | 2012-06-20 | 2015-08-26 | 波音特维尔有限公司 | Targeted advertising system and method using customer information and location information through point reward service |
| CN106030648A (en) * | 2014-02-25 | 2016-10-12 | 连接实验有限公司 | Recommender system and operation method thereof |
| CN106030641A (en) * | 2014-02-24 | 2016-10-12 | 谷歌公司 | Micropayment compensation for user-generated game content |
| CN108629635A (en) * | 2018-05-14 | 2018-10-09 | 平安科技（深圳）有限公司 | Cost allocation method and device, electronic equipment and medium |
| CN109583930A (en) * | 2012-05-23 | 2019-04-05 | 李青锺 | The income distribution system of content cooperation operation |
| CN109636514A (en) * | 2018-11-29 | 2019-04-16 | 腾讯科技（深圳）有限公司 | Business data processing method, calculates equipment and storage medium at device |
| CN114117114A (en) * | 2021-11-17 | 2022-03-01 | 杭州网易云音乐科技有限公司 | Flow control method, device, medium and equipment |
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| JP7370036B2 (en) * | 2019-01-31 | 2023-10-27 | 株式会社メルカリ | Information processing method, information processing device, and information processing program |
| JP2021114052A (en) * | 2020-01-16 | 2021-08-05 | 富士フイルムビジネスイノベーション株式会社 | Information processing device and computer program |
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- 2008-05-30 CA CA2688479A patent/CA2688479A1/en not_active Abandoned
- 2008-05-30 CN CN200880025653A patent/CN101836226A/en active Pending
- 2008-05-30 KR KR1020157031136A patent/KR101656030B1/en active IP Right Grant
- 2008-05-30 AU AU2008259934A patent/AU2008259934A1/en not_active Abandoned
- 2008-05-30 BR BRPI0811731-4A2A patent/BRPI0811731A2/en not_active IP Right Cessation
- 2008-05-30 WO PCT/US2008/065414 patent/WO2008151076A1/en active Application Filing
- 2008-05-30 JP JP2010510533A patent/JP2010529541A/en active Pending
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| CN103460235A (en) * | 2011-03-14 | 2013-12-18 | 脸谱公司 | Offering social deals based on activities of connections in a social networking system |
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| CN109583930A (en) * | 2012-05-23 | 2019-04-05 | 李青锺 | The income distribution system of content cooperation operation |
| CN104871195A (en) * | 2012-06-20 | 2015-08-26 | 波音特维尔有限公司 | Targeted advertising system and method using customer information and location information through point reward service |
| CN106030641A (en) * | 2014-02-24 | 2016-10-12 | 谷歌公司 | Micropayment compensation for user-generated game content |
| CN106030648A (en) * | 2014-02-25 | 2016-10-12 | 连接实验有限公司 | Recommender system and operation method thereof |
| CN108629635A (en) * | 2018-05-14 | 2018-10-09 | 平安科技（深圳）有限公司 | Cost allocation method and device, electronic equipment and medium |
| CN108629635B (en) * | 2018-05-14 | 2023-04-07 | 平安科技（深圳）有限公司 | Expense allocation method and device, electronic equipment and medium |
| CN109636514A (en) * | 2018-11-29 | 2019-04-16 | 腾讯科技（深圳）有限公司 | Business data processing method, calculates equipment and storage medium at device |
| CN109636514B (en) * | 2018-11-29 | 2021-06-25 | 腾讯科技（深圳）有限公司 | Business data processing method and device, computing equipment and storage medium |
| CN114117114A (en) * | 2021-11-17 | 2022-03-01 | 杭州网易云音乐科技有限公司 | Flow control method, device, medium and equipment |
Also Published As
| Publication number | Publication date |
|---|---|
| AU2008259934A1 (en) | 2008-12-11 |
| KR20150126734A (en) | 2015-11-12 |
| JP2010529541A (en) | 2010-08-26 |
| KR101656030B1 (en) | 2016-09-08 |
| JP2014029705A (en) | 2014-02-13 |
| BRPI0811731A2 (en) | 2014-11-04 |
| KR20100031588A (en) | 2010-03-23 |
| WO2008151076A1 (en) | 2008-12-11 |
| CA2688479A1 (en) | 2008-12-11 |
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Application publication date: 20100915 |