KR20060031671A - Realtime advertisement bidding system based on contents click rate per time - Google Patents

Abstract

According to the present invention, various news and information providers provided through the Internet are expanded to a large number of individuals and the advertisements are placed on contents provided by general individuals and corporations in accordance with the characteristics of the Internet contents industry in which a lot of disappearing contents appear in real time. Therefore, it is a real-time internet advertising auction method that enhances the advertising effect by allowing a financial reward to content providers and advertisers to target advertisements related to real-time trendy contents.

The present invention provides a process in which a CP (content provider: individual, corporation) uploads or links contents to an advertisement auction server, a process of starting an advertisement auction for content that is equal to or more than a predetermined number of views per unit time, and an advertisement price in the order of high advertisement price. The advertisement contents are auctioned in real time and the advertisement is made, and the generated advertising sales are distributed between the auction server operator and the CP.

Internet Advertising, Auction, CP, CPC, CPM, CRPT (Click Rate Per Time)

Description

Auction method for Internet advertising based on content views per hour. {Realtime Advertisement Bidding System Based on Contents Click Rate Per Time}

1 is a process diagram of the present invention

2 is an exemplary form of advertising

Currently, there is a Contents Match type of advertisement method among Internet advertisement techniques, which is an advertisement related to the information exposed on the Internet within the same page.

However, this form has a high probability that the advertisement of the advertiser is displayed next to the information that the advertiser does not want, and there is a limit in that the advertiser puts the advertisement in real time on the numerous professional information and trendy contents produced by the individual.

And in the current system, it was difficult for CPs like individuals to receive financial rewards for advertisements they provided when they were exposed to a lot of fashion and professional information provided by individuals such as blogs.

In addition, although there is an advertisement auction method for the advertisement publication space in the Internet site, there is no method of auctioning according to the number of content views per hour.

The present invention has been made to solve the above problems, an object of the present invention is to provide a real-time advertising auction method for connecting the content that many people see in real time with the advertiser.

In order to achieve the above-mentioned objectives, a system for distributing advertising revenue with a number of general content providers is established through the Internet, and an auction server system that starts auctions when contents exceeding a predetermined number of views and advertisements are displayed after auction bidding. Is implemented through the construction of an ad server.

The first step is "CP accessing the Content Match Ad Auction Server". A general CP (individual or corporation) connects to this server to enter into a contract and log in. When a contract is concluded, a deposit account number for depositing an advertisement price is registered. .

In the second step, "CP registers contents with the advertisement auction server", the general CP registers various information such as news, photos, and videos with the advertisement auction server.

The third step is "disclosure of content to general users via the Internet." Content registered in the auction server is displayed on various websites of the Internet.

Step 4 is "Auction of advertisement rights related to the contents when CRPT (Specified Views per Unit Period) is exceeded." When the number of views is exceeded within a unit period, an auction on advertisement rights is automatically performed. For example, if you specify the conditions of conducting an ad auction when more than 100 views are made per hour, the auction is automatically performed when more than 100 views are exceeded in an hour, and the advertisers and advertising agencies are notified of the auction of advertisements within a few minutes. Auctions take place with advertiser participation.

Step 5 is "Advertising Advertisement Rights to Bidder with High Advertisement Price." Among the bidders who participated in the auction, advertisers and agencies that presented the highest ad unit price by using CPC (Cost Per Click) Gives you the right to ad. In addition, the auction for advertising rights continues in real time, so when the other bidders offer higher prices, the bidders are given to the bidders.

Step 6 is "Displaying Internet Ads with Contents on Multiple Sites via Ad Server." The advertisers auctioned through the auction insert the advertisements in addition to the existing information with only the contents and display the Internet advertisements with the corresponding contents on the multiple sites. do.

Step 7 is "distribution of advertising revenue with CP." When advertising revenue occurs, a portion of the profit is distributed to CP based on the initial contract.

As mentioned above, the present invention enables advertisers to advertise in real time to target customers who are interested in the content about the current trends and professional information, and CP receives a fair compensation for providing the content. The average individual also produces a lot of high-quality content, thereby improving the quality of the Internet content.

In addition, it can be expected to improve the quality of contents distributed on the Internet by bringing the purifying effect that advertisers do not participate in the auction for unethical contents in the advertisement auction server.

Claims (2)

Advertisement that can be advertised in the same way as the content, up, down, side and inside the content when the content rate (CRPT: Click Rate Per Time) per unit period specified in the contract in step 4 of Figure 1 exceeds How the auction is performed on the ad auction server for a ticket In the step 5 of FIG. 1, the way the ad is awarded to the advertiser who presents the highest ad unit price at the time of the real-time auction on the ad ticket.

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