KR20130029571A - Advertising system and the method of advertising system for cash rewarding by lottary based on social network system - Google Patents

Abstract

The present invention relates to a lottery cash reward advertising system based on social networks and a service method thereof;
The purpose of the technology implementation is to integrate and recruit a large number of unspecified social advertiser servers in a co-promotional manner, and to ensure that they advertise the contents of applications requested by the social user server to be spread and delivered. A lottery cash reward type based on social networks that gives their social user server the opportunity to participate in a lottery cash reward event with contribution rewards, thereby providing a chance for a large amount of cash when winning a prize. An advertising system and a service method thereof are provided.
In order to achieve the above object, according to a concrete means of the present invention,
This is accomplished by constructing a social advertising agency operator server, a social advertiser server, and a social user server.
In addition, by using such a series of system configuration, the advertisement request application step, the advertisement planning setting step, the user member registration step, the advertisement list reading step, the reading advertisement selection step, the following information extraction step, the selection This is achieved by performing the advertisement transmission step, the event entry step, the entry lottery step, and the advertisement result calculation step sequentially.

Description

Lottery-based cash reward advertising system and service method based on social network {Advertising system and the method of advertising system for cash rewarding by lottary based on Social Network System}

The present invention relates to an advertising system and a service method thereof, and more specifically, to publicly promoted from an unspecified individual advertiser server which wishes to generate economic profit through commercial public relations marketing and the commerce spread thereby. Receive the advertisement data desired to be received, and cause the user server to selectively select the transmitted advertisement data, and again, so as to voluntarily select the selected advertisement data through the human network of the user server built online, In addition to promoting and spreading in the form of active transmission, in addition to providing a step-by-step incentive to their user servers in return for such promotional activities, the multiple individual advertisers' servers can challenge the accumulated and accumulated prize money in the form of co-promotion. It also provides a chance to enter the lottery-type event, so when the winner is decided according to the result of the drawing, By allowing the user server to obtain the accumulated winnings, a plurality of individual advertisers participating in the co-promotion provides a way to stimulate the consumer's desire to buy and promote the sales rate based on the high advertising effect, and Alternatively, the present invention relates to a lottery cash reward type advertising system and a service method based on a social network, which enables the user to obtain information through advertisements and to expect additional revenue through application.

It can be seen that today's reality is that the competition for survival of companies is becoming more and more fierce with the rapidly changing times.

Therefore, in order to respond to the rapidly changing market changes and technological environment, companies in each sector or businesses in each industry market their products and business technologies in distinctive and original commercial forms, and actively promote them to the outside world. Through advertising, the value of interaction between customers, companies, sellers, and buyers is expected to increase.

Therefore, in today's information society based on the rapid development of computer and various communication media technologies, various advertisement methods using high speed internet network and mobile service are used as important marketing strategy means of the company. Looking at the example of the advertising method using the network and mobile services, it can be seen that the situation is the mainstream, such as banner advertising through the various Internet homepage, email or advertising using the mobile text service.

However, a series of advertising methods as described above are not expected to be effective unless customers are interested in the contents of the advertisements and show an active behavior to recognize the contents. Given the customer's position exposed to the flood of advertisements, such indiscriminately delivered advertisements were perceived as spam advertisements and had to be treated as garbage, and consequently, At the same time, the cost of advertising, and the effect of advertising, was to give a very uneconomical problem.

On the other hand, in recent years, with the explosive expansion of the smart phone market, it can be seen that the social network services based on this situation is booming.

For example, social network services represented by Twitter, KakaoTalk, Cyworld, Facebook, etc., strengthen the network with friends, alumni, seniors, juniors, etc. in the wireless Internet environment, and also various new connections For example, by forming a network (following) with celebrities such as entertainers, politicians, sports stars, etc., to form a wide range of human relationships.

Accordingly, the social network service can share its situation or its surrounding information in real time regardless of time and space through short short messages or video or image data. This type of information delivery method has the advantage of having faster information dissemination ability than influential media such as broadcasting news and newspapers.

However, smartphone-based social network services, especially those such as Twitter, KakaoTalk, and Facebook, which support text communication as a one action service, have been provided by existing mobile and internet systems. As a simple expansion concept, they have economic closures that do not have a revenue structure, even though the service operators are incurring high service operating costs.

For example, in the case of Twitter, it is a one-media or one-person community concept service that shares personal information and facilitates communication. It is more important than the formation of a wide human network, the spread of information, and the media. More than 150 million people worldwide today, based on a variety of applications and groundbreaking ways of communicating, such as rapid acquisition of news information, discussion forums on social issues or personal opinions, and the simplicity and reliability of shared information. Despite having a user as a member, such a series of services is achieved through simple free sign-up, and there is no profit model that can be expected from providing such services. As users increase or use more frequently, they don't reap the benefits It can be called that reality and endure the loss.

On the other hand, in recent years, as a way to solve some of the problems of the social network services that do not have a separate revenue model, such as Twitter, attracting companies for commercial revenue as an advertiser, such as entertainers, Part of the scheme is to implement a publicly recognized member as an advertisement propagator so that the advertisement propagator can generate advertising revenue by disseminating the contents of the company's advertisements to its followers and followers formed by the human network. .

However, this method of advertising requires excessive advertising spending as the publicly recognized celebrities should be advertised, and therefore, such as small and medium-sized enterprises, or small business owners, the economic power is relatively For low advertisers, access to services is virtually impossible, especially for followers who receive advertising content from ad carriers, regardless of gender, age, occupation, etc., only publicly known celebrities and human networks are formed. Advertisers have a dismissal of reading the profits of their advertising delivery activities, whereas they have to accept exposure to reckless advertising without receiving any rewards or benefits.

Therefore, in the case of advertisers who want to publicize their company information or product sales information, the advertising ripple effect can be expanded and reproduced through the voluntary participation of users, so that marketing strategies can be prepared in a more systematic and efficient form. The emergence of differentiated social advertising services;

On the other hand, for the users, there is an urgent task of developing a new type of social network advertising service that can earn additional revenue and reward it as an opportunity to generate profits as a reward for voluntary advertising proliferation. Will be.

Accordingly, the present invention has been made to solve the general problems of the conventional advertising system and its service method based on the social network;

An object of the present invention is to collectively recruit a number of unspecified individual advertiser servers that want to take commercial advantage through online marketing (advertisement) in a co-promotional manner, so that they enter into an advertising agency agreement with the social advertising agency operator server, and then In addition, the advertising costs to be paid by the individual advertiser server, along with the advertising costs, when the user enters the event through the acquisition of the event, such as the cumulative winnings to be paid by the individual advertiser server per event event, social advertising agency operators Set the server to present the set cost, and allow the individual advertiser server to select and pay the proposed cost, and then, the advertiser initiator server again, any one or more of the advertisement information requested by the social advertiser server. Select, to send to the followers connected by the human network, spread in a relay manner If you do so, as a reward, the contribution to the advertisement delivery initiators and followers will be paid to the advertisement viewing and step-by-step advertising delivery, as well as the opportunity to enter the lotto-type joint promotion event. To provide a lottery cash reward advertising system and a service method based on the social network as possible.

In addition, another object of the present invention, in the transmission of advertising data to the advertisement delivery initiator server and followers connected to the human network, along with the advertising data, the user voluntarily created to increase the reliability and speed of the corresponding advertisement content Sponsored message, for example, "This ad has a chance to win a big prize from a co-promotion from several companies, give it a try, try it out", "It's too good to know alone." , "Impressive service, I'll really regret it if I miss this opportunity," etc., to send more attachments, to offset the rejection of the ads, but rather to increase the interest of the ads, to increase the propagation power and diffusion efficiency of the ads. The present invention provides a lottery cash reward advertising system and a service method based on a social network.

Therefore, as a specific means of the lottery cash reward type advertising system and service method based on the social network according to the present invention for achieving the above object;

This is accomplished by constructing a social advertising agency operator server, a social advertiser server, and a social user server.

In addition, by using such a series of system configuration, the advertisement request application step, the advertisement planning setting step, the user member registration step, the advertisement list reading step, the reading advertisement selection step, the following information extraction step, the selection The advertisement transmission step, the event entry step, the entry lottery step, and the advertisement result calculation step are sequentially performed.

Accordingly, the lottery cash reward type advertising system and service method based on the social network according to the present invention collectively recruit a plurality of unspecified social advertiser servers in a co-promotional manner, and the advertisement contents requested by them are social users. In the event of the voluntary participation of the server, direct selection, and again, the selected advertisement information is distributed to the follow-up servers connected to the advertisement delivery initiator server and the human network in a relay manner. Pays the contribution compensation according to the advertisement delivery step by step to the advertisement delivery initiator server and the following server, and, in addition, to the social user server (advertisement delivery initiator and follow server) that read the delivered advertisement, Give them the opportunity to enter a lotto joint promotion event, such as a lottery cash reward event. In addition, by paying a large amount of accumulated reserves in cash at the time of winning a prize, the user server can be provided with a new form of re-technical means that can create a great added value by using the online human network. On the other hand, for social advertisers such as individuals, stores, and businesses, the amount of money to be given to the applicants is increased while reducing the financial burden of each person trying to promote the prize. It is possible to greatly improve and, accordingly, facilitate the sale of goods and services, which provides a very useful expectation.

Alternatively, the advertisement delivery initiator server, along with the advertisement data in transmitting the advertisement data to the follow servers connected to the human network, sponsored messages voluntarily written to increase the reliability and speed of the advertisement contents, For example, for example, "This ad has the opportunity to enter the event to win a big prize from a co-promotion from several companies, give it a try", "I love things so much I know it's a waste", "I'll regret the service, and I'll regret it if I missed this opportunity. ”It's designed to offset the rejection of the advertisement, but to increase the interest level, thereby increasing the propagation power and diffusion efficiency of the advertisement. It provides a useful expectation.

1 is a schematic configuration diagram of a lottery cash reward type advertising system based on a social network according to the present invention
Figure 2 is a schematic diagram of a social advertising agency operator server applied to the present invention
3 is a schematic diagram of a social advertiser server applied to the present invention
4 is a schematic diagram of a social user server applied to the present invention;
5 is an overall conceptual diagram of a lottery cash reward advertising service method based on a social network according to the present invention
6 is a flow chart of a mobile advertising service method based on a social network service according to the present invention.
7 is a schematic web configuration of the application guide mode applied to the present invention

Hereinafter, a preferred embodiment of the lottery cash reward type advertising system and service method based on the social network according to the present invention will be described in detail with reference to the accompanying drawings.

Thus, with reference to the accompanying drawings, a schematic configuration of the present invention, which is composed of a social advertising agency operator server 1, a social advertiser server 2, and a social user server (3).

Here, first, in the system configuration of the present invention, first, the social advertising agency operator server (1), regardless of the type of business, such as individuals, stores, companies, institutions, etc., unspecified number of ad users, for example, The social advertiser server 2 is integrated and recruited through a joint promotion method online, and the advertisement data requested by the social advertiser server 2 is applied to the social network method, for example, the selective application of the social user servers 3. The main configuration of the present invention, which is intended to provide spontaneous spread and propagation, and to provide social user servers 3 to spread the advertisement data, to obtain a winning prize through a lottery event entry. As such, the social advertisement agency operator server 1 as shown in FIG. 1 includes an automatic information processing unit 11, wherein the advertisement request registration unit 12 and a registered advertisement are provided. It is preferable to further include a database 13, an advertisement delivery application unit 14, an event management operation unit 15, an application management unit 16, and an advertisement rate calculation processing unit 17.

At this time, in the social advertisement agency operator server 1, the automatic information processing unit 11 divides the social advertiser server 2 and the social user server 3, which will be described later, by service providing form, As a general on-line intermediary means prepared in order to be connected in real time on the Internet, such automatic information processing unit 11 takes another server configuration, such automatic information processing unit 11 of the server configuration Through this, it is configured to provide various data transmission services such as text information and message transmission service, a menu operation service according to web browser production, and other voice, video, and still image images.

Further, in the social advertisement agency operator server 1, the advertisement request registration unit 12, from the social advertiser server 2 recruited in a co-promotion scheme, together with basic personal information necessary for the advertisement request application, together with the social user server. As a means for receiving advertisement data to be delivered to (3), the advertisement request registration unit 12, as shown in FIG. 2, has a basic information registration mode 121 and an advertisement data upload mode ( 122, and it is preferably composed of one web program consisting of the advertisement planning mode 123, the advertisement cost payment processing mode 124, and the advertisement data exposure mode (125).

Further, in the social advertisement agency operator server 1, the registered advertisement database 13 divides the basic personal information provided by the social advertiser server 2 and the advertisement data information into fields, lists, data types, and the like. In summary, as a kind of web storage program prepared to stably manage this, the registered advertisement database 13 has a basic information storage mode 131 and advertisement data, as shown in FIG. Preferably, the storage mode 132 is configured.

Further, in the social advertisement agency operator server 1, the advertisement delivery application unit 14 provides the social user server 3 with a list of advertisement data requested by the social advertiser server 2 to register. As a means for allowing the social user server 3 to directly select the advertisement data that the user wishes to voluntarily deliver through the reading, the advertisement delivery application unit 14 as shown in FIG. As shown, the member registration mode 141, the subscription member database, 142, and the advertisement data browsing mode 143, the advertisement data selection mode 144, and the network information extraction mode 145 This is preferred.

In addition, in the social advertisement agency operator server 1, the event management operation unit 15, the advertisement data requested by the social advertiser server 2 registered step by step through the human network of the social user server (3) Means for inducing and guiding the advertisement viewer, that is, the social user server 3, to enter the lottery-type lottery event when the social user server 3 browses the spread advertisement, which is delivered and delivered. As shown in FIG. 2, the event management operation unit 15 includes an entry guide mode 151, an expected winning number input mode 152, and an entry information database 153. It is preferable to configure the web program consisting of the current state providing mode 154 and the lottery management mode 155.

In addition, in the social advertisement service operation server 1, the application manager 16 transmits and provides a social service execution application 31 necessary for service use to the social user server 3 described later. As the provided means, the application management unit 16 is composed of an application generation mode 161, an application transmission mode 162, and an application update mode 163, as shown in FIG. This is preferred.

In addition, in the social advertisement agency operator server 1, the advertisement rate calculation processing unit 17 transmits the starting point of delivery of the advertisement data requested by the social advertiser server 2, the delivery progress situation, and the end of delivery. As a means provided to calculate the compensation cost according to the advertisement delivery, and at the same time to analyze the advertising efficiency, this, the advertising rate calculation unit 17, as shown in Figure 2, the cost calculation It is preferable that the web program includes a mode 171 and an evaluation analysis mode 172.

On the other hand, in the system configuration of the present invention, the second, the social advertiser server (2), the unspecified number of individual website configuration, such as individuals, stores, Regardless of a company, a vendor for each type of industry, a status, a field, or the like, or a size of the server, all of them are the targets of the server that wants to advertise online. As shown in FIG. 3, it is preferable to form the advertisement data processing unit 211 and the advertisement data editing unit 212, which includes the advertisement data creation unit 21.

Finally, in the system configuration of the present invention, the third, the social user server 3, such as smart terminals, netbooks, computers, etc., the real-time Internet connection, such as acquaintances or celebrities through the Internet connection We hope to build a human network, strengthen our network, and in addition, generate a variety of commercial information (advertisements) or monetize through commercial information (advertisement) based on this human network. All the ordinary users to the target, so that in applying the social user server 3 to the present invention, as shown in Figure 4, the social user server 3, for convenience of technical description To be divided into an advertisement delivery initiator server 3-1 and a follower server 3-2, and, again, a social user server (smart terminal, smart TV, netbook, computer, etc.) separated as described above. To all (3) , The advertisement search mode 311, the recommendation message creation mode 312, and the social service execution application 31 in which the advertisement data reading mode 313 is constructed are preferably installed.

At this time, as a description additionally, the social user server 3, for the sake of easy technical explanation of the present invention, transfers the configuration to the advertisement delivery initiator server 3-1 and the follow server 3-2 for convenience. Although distinguished, such a quantum configuration is the same as the social user server 3 of a comprehensive concept, and is merely named in a variable form according to the service usage status.

For example, at the same time as the advertisement delivery initiator server 3-1. It may be the follow server 3-2, and conversely, it may be the follow server 3-2 and at the same time, the advertisement delivery initiator server 3-1.

Therefore, the present invention made up of a series of system configuration as described above, by using the established system, to implement a lottery cash reward type advertising service method based on another differentiated form of social network, Such a preferred embodiment of the lottery cash reward advertising service method based on the social network of another characteristic configuration will be described in detail with reference to the accompanying drawings.

5 is a conceptual diagram of a lottery cash reward advertising service method based on a social network according to the present invention, and FIG. 6 is a flowchart of a lottery cash reward advertising service method based on a social network according to the present invention. Looking at a series of methodologies;

This is, advertisement request application step (S1), advertising planning setting step (S2), user member registration step (S3), ad list viewing step (S4), reading advertisement selection step (S5), and follow information extraction A step S6, a selective advertisement transmission step S7, an event entry step S8, an entry lottery step S9, and an advertisement result calculation step S10 are performed.

Here, first, the advertisement request application step (S1), through the online public recruitment of the social advertising agency operator server (1), a commercial transaction, or the goods and services provided through external public relations, and other commercial services The unspecified social advertiser server 2 which wishes to raise the consumer's awareness about information etc. is linked by the automatic information processing part 11, and from the linked social advertiser server 2, the advertisement request registration part 12 is carried out. Through the basic information registration mode 121 provided in, the basic information data about the identity of the social advertiser server (2) is input, so that they are registered as a member of the advertising application, integrated in the form of co-promotion. This is preferred.

At this time, in the advertisement request application step (S1), the basic information data of the social advertiser server 2, which is provided to the social advertisement agency operator server 1 through the basic information registration mode 121, corresponds to the applicant. Information such as business sectors (food service, product sales, manufacturing, service, etc.) of the social advertiser server 2, name of business (name of individual), address, business number (resident number), telephone number, e-mail, URL etc. Is required.

In addition, the advertisement planning setting step (S2), first, the social advertiser server 2 registered as an advertisement requesting member through the advertisement request application step (S1), processing the advertisement data provided in the advertisement data creation unit 21 Through the mode 211, the advertisement contents to be delivered to the consumer are processed and formed as one or more advertisement data composed of text, an image, a video, or a combination thereof as a predetermined predetermined exposure time range.

Then, for what period of time will the advertising data formed be spread and delivered to consumers (user servers)? What is the quantity of the advertisement data to be spread and delivered and how long is the advertisement exposure time per case? How many advertisement delivery initiator servers are the subjects of the advertisement data delivery? How much is the advertisement request cost according to the advertisement data delivery, the contribution compensation amount to the social user server delivering the advertisement, and the cumulative winnings reserve for each event of the user server through the advertisement reading? Through the advertisement planning mode 123 provided in the advertisement request registration unit 12 under the agreement and consultation between the social advertiser server 2 and the social advertisement agency operator server 1, the progress information about the series of advertisement agencies for Further, again, such setting contents are matched and merged with the processed advertisement data through the advertisement data editing mode 212, which is provided in the social advertisement agency operator server 1, the registered advertisement. It is preferable to make the process to be stored and managed in the database unit (13).

In this case, in the advertisement planning setting step (S2), in particular, the advertisement request cost, the contribution compensation amount, and the series of costs related to the cumulative winnings accumulated according to the event application, the social advertising agency operator server (1) A, as described above, is determined as the integrated advertising agency cost per case, without specifying the list, and presented to the social advertiser server (2), in this way, according to the proposed cost information, to the social advertiser server (2) In this case, the advertisement request is selected and the payment is made. Therefore, the paid advertisements are assigned to the social advertisement agency operator server 1 as the division cost for each list.

For example, when the social advertising agency operator server 1 sets a cost of 100 won per advertisement data, and presents it to the social advertiser server 2, the social advertiser server 2 displays the proposed advertisement. The cost information selects how much economic size to request for advertising agency.

Accordingly, when the social advertiser server 2, as a fishing shop operator, wants to inform the sale information of fishing goods to consumers, first, with text information such as "50% discount for spring fishing equipment, do not miss the opportunity", etc. , Process and form the advertisement data such as the image or video of the product to be delivered to the consumer within the set exposure time range, and in addition, set the exposure target of the processed advertisement data to 10,000 males in their 30s to 50s, The advertisement data is delivered to the social user server 3 wishing to spread the advertisement data, for example, through a voluntary participation application, to the follow server 3-2 connected to the human network, thereby generating a reward income. The number of the first advertisement delivery person, that is, the advertisement delivery initiator server 3-1, which is intended to be limited is set to 200 first-come-first-served basis.

Therefore, when the advertisement is delivered through the setting as described above, the social advertisement agency operator server 1 is set as the delivery cost per one advertisement data, and the 20 won is the advertisement agency cost. In other words, the profit of the operator is devoted, 40 won of the balance is allocated to the compensation rewards for social user servers that delivered the advertising data, and the remaining 40 won is allocated to the cumulative winnings of the lottery event. It is an example of this.

At this time, when the number of subjects of exposure of the advertisement data is set to 10,000 males, the amount of exposure of the advertisement data does not reach the set number of 10,000, or the time for reaching the 10,000 persons is predicted. As the delay may be impossible, the transmission and spreading period of the advertisement data may be arbitrarily set, such as "10 days from the start date" or a specific date period such as "April 1 to April 30". .

Alternatively, the service usage amount according to the advertisement data propagation, the method of setting and paying the contribution compensation amount to be provided to the social user server 3, and the scale of the cumulative winning amount per event entry, etc. are described simply for explaining the present invention. It is merely an embodiment, which can be variously changed and set as needed and can be selectively adopted. Also, in the present invention, the advertisement data spread and delivered to the consumer is a lottery event of the lotto method when the advertisement contents are read. In this advertisement data, an identification mark indicating that there is an opportunity for event entry, such as a mark, a figure, an image, or an effect sound reminiscent of an event, further includes a character or vibration. By further increasing the user's attention and responsiveness, the adoption of the method and configuration is merely a design change, and the present invention. It is not beyond the scope of.

In addition, the user member registration step (S3), based on a human network through the Internet, receiving a variety of commercial information (advertisement), or hope to generate revenue through commercial information (advertisement) delivery (agent) The unspecified number of social user servers 3 are linked by the automatic information processing unit 11 provided in the social advertisement agency operator server 1, and the linked social user servers 3 are sent to the advertisement delivery application unit 14. The personal information is input through the member registration mode 141 provided at), and they are registered as a kind of advertisement delivery member, and again, the registration data of the social user server 3 is added to the member database 142. At the same time, the social service application 31, for example, according to the present invention, is stored in the social user server 3 through the application manager 14 provided in the social advertisement agency operator server 1. Be made by the process of installation to be transmitted, the dedicated program for guiding the proceeding set of services that this is preferred.

At this time, in the user member registration step S3, the personal information of the social user server 3, which is provided to the social advertising agency operator server 1 through the subscription mode 141, is the social user server 3. Your name, gender, social security number, smartphone (mobile) number, email address, etc. are provided as basic information.

In addition, the advertisement list reading step (S4), through the advertisement data upload mode 122 provided in the advertisement request registration unit 12, the advertisement data list registered and stored through the above-described advertisement planning setting step (S2), social advertising On the web screen of the agency operator server 1, uploaded in the form of an edited electronic document, and to the uploaded advertisement data, "In this advertisement, you can receive a big prize (winning prize) of the co-promotion from various companies. The additional additional information of "the opportunity exists" is further input as a mark, a figure, or identification information such as a text or an image, and again, the social user server 3 causes the social user server 3 to execute the social data. Search and view (exposure) through the advertisement search mode 311 provided in the application 31 to acquire a series of advertisement data list information requested from the social advertiser server 2. It is preferable to make the process.

In this case, in particular, the advertisement data editing document uploaded on the web screen of the social advertising agency operator server 1 includes the name of the company (name of the individual) of the social advertiser server 2, the target items for each company, and the company In addition to the information on the total amount of advertising costs, the contribution compensation amount to be paid to the social user server 3 of the advertising costs, and the number of application limit of the advertisement initiators set for each company, the social user server ( 3), after reading the delivered advertising data, if you apply for the event, it will provide real-time cumulative winnings accumulated information per company per 1 event entry, and, again, with the cumulative winnings accumulated information, a series of advertising progress rate In addition to providing a progress check window, which can check in real time.

In addition, the browsing advertisement selection step (S5), the advertisement data edited documents listed in each category on the web screen of the social advertising agency operator server 1 as a kind of search information, among the advertisement data for each list, It is preferable that the social user server 3 voluntarily selects one or more advertisement data, which is expected to have a high diffusion rate when the user propagates the advertisement.

At this time, the social user server 3 that selects the advertisement data is a kind of precedent who selected the advertisement data, and has the status of the advertisement delivery initiator server 3-1. Does not correspond to an essential act, but is selectable according to the ability and intention of the social user server 3, and thus, does not select advertisement data, but merely wishes to receive the advertisement data from an intermediate person's point of view. The social user server 3 has the status 3-1 of the follower server.

Therefore, for this reason, the social user server 3 may be the advertisement delivery initiator server 3-1 and the follow server 3-2 at the same time, and also the follow server 3-2. At the same time, it may be the advertisement delivery initiator server 3-1.

Alternatively, the status of the advertisement delivery initiator server 3-1, in which the advertisement data can be selected, is determined by the registrant of the advertisement data, e.g., the number of advertisement initiator application restrictions set by the social advertiser server 2. The social user server 3, which obtains the status of the advertisement delivery initiator server 3-1 by selecting the advertisement data, has its own information, for example, name, gender, social security number. Mandatory to allow the social advertising agency operator server 1 to acquire and use their personal network information, which is built on the basis of the present invention, together with basic information such as mobile phone (smartphone) number, email address, etc. Will be done.

In addition, the follow information extraction step (S6), when the advertisement delivery initiator server 3-1 selects the advertisement data through the above-described advertisement view selection step (S2), the advertisement delivery starts selected with the advertisement data. Basic information of the follower server 3-2 connected to the advertisement delivery initiator server 3-1 and the human network with their personal information, for example, the gender of the follower, The social advertisement agency operator server 1 automatically extracts, selects, and acquires information on the age, the mobile phone (smartphone), etc. from the follow information extraction mode 145 provided in the advertisement delivery application unit 14. It is preferable to make the process.

At this time, the social advertising agency operator server 1, in acquiring information of the advertisement delivery initiator server 3-1 and the follower server 3-2 in which the human network is formed, the social advertiser server 2 receives the target. Can be selectively extracted in various categories such as gender, age, region, hobbies, occupation, etc., and there are no special, setting restrictions. The information of the following servers 3-2 is automatically extracted to the target.

In addition, the selective advertisement transmission step (S7), the advertisement delivery initiator server 3-1, through the recommendation message creation mode 312 provided in the social service execution application 31, a message that can increase the advertising diffusion rate As such, the advertisement message selected by the advertisement delivery initiator server 3-1 is attached to the message, and in addition, the advertisement data transmitted by the advertisement delivery initiator server 3-1 is added to a large prize of a co-promotion (promoted by various companies). Identification information (identification mark or image icon, etc.) for recognizing that there is a chance of receiving an event to receive a winning prize), and the series of advertisement data is added to the advertisement delivery initiator server 3-1. It is preferable to make the process of transmitting and transmitting to the Follow server 3-1 in which the human network is formed in one step.

For example, an operator provides a list of social advertiser servers formed by adding identification information, such as a character or a mark indicating "there is a chance to enter a lottery event," to the data requested from the individual advertiser server 2, and to the advertisement. If the advertisement data selected by the delivery initiator server 3-1 is fishing goods, the advertisement data set by the social advertiser server 2 and registered, for example, "50% discount for spring fishing equipment, do not miss the opportunity". The advertisement delivery initiator server 3-1 additionally inputs the message "It is really good to use the fishing rod" through the recommendation message creation mode 312 in the text guide or advertisement data produced by various advertisement images or videos. For example, this may be transmitted to the follow server 3-2 in a step-by-step relay manner.

In this case, the advertisement delivery initiator server 3-1 and the follower server 3-2 receiving the advertisement data therefrom are the advertisement planning setting step (S2) as a reward for viewing the received advertisement data. You will earn a certain contribution compensation amount corresponding to the cost established through.

At this time, the second stage follow server 3-2, which has received the advertisement data from the advertisement delivery initiator server 3-1 of the first stage, reconstructs the advertisement data again with itself and a human network. YES / NO touch input to determine the intention of whether to continue relay transmission to the other follow server (3-2) or to terminate the transmission following from his own,

Therefore, when YES, continuous delivery is selected, the social advertising agency operator server 1, from the network information extraction mode 145 provided in the advertisement delivery application unit 14, the follow server that selected the continuous delivery (3- It automatically extracts the human network information of 2), and automatically transmits and delivers the corresponding advertisement data in a relay format to another extracted follower server.

Thus, through the relay format of advertisement data consisting of voluntary participation of social user servers 3, the social advertiser server 2 is to spread and spread the advertisement, such, the delivery of the advertisement data is a social advertiser When the desired number of delivery persons set by the server 2 is reached, it is closed.

In addition, the event application step (S8), when reading the advertisement data, which is spread step by step through the above-described selective advertisement transmission step (S7), as a primary reward for viewing the advertisement, the social user server (3) ) Is a process of giving a chance to enter the lottery-type lottery event, and thus, the event application step (S8), the social user agency (3) that first read the advertisement, the social advertising agency operator server ( 1), the social advertisement agency operator server 1 is linked to the social user server 3 linked in this way, through the application guide mode 151 provided in the event management and operation unit 15, As shown in FIG. 7, an application method provided as display information, for example, "If a number of 6 is selected through the license plate in which the numbers 1 to 45 shown below are selected, and the confirmation button is pressed, it is automatically entered." Application information, such as "May 1, 2011 to May 6, 2011, 12 o'clock" and the like, and "May 7, 2011, 4 pm The information on the date of the lottery, such as the "lottery", is further provided separately from the above-mentioned application identification information.

Thus, according to the application guidance provided, the social user server (advertising delivery initiator server and follow server) 3 is expected winning number input mode 152 provided in the event management operation unit 15, for example, the 1 In the same manner as in the normal lotto lottery, a number plate listing the numbers from to 45 is used as an input means, and six numbers to be won are arbitrarily selected and entered in the event. The application information regarding the applied social user server 3 may be configured to cause the social clown agent server 1 to be stored in the applicant information database 153 provided in the event management operation unit 15. Do.

On the other hand, at this time, through the event entry step (S8), as described above, the social user server (advertisement delivery initiator server and follow server) 3 inputs the expected number of entries, the application information is transmitted, In the process of being accepted, the social advertisement agency operator server 1 is processed and formed by the social advertiser server 2 in the set time range through the advertisement data exposure mode 125 provided in the advertisement request registration unit 12. The advertisement data is transmitted to the social user server 3 to be exposed as a kind of advertisement video, an image, a photo slide, or a text character, which also does not depart from the scope of the present invention.

In addition, the application lottery step (S9), the process of determining the final winner through the lottery for the social user server (advertisement delivery initiator server and follow server) (3) applied to the event through the delivered advertisement reading In bar, this application lottery step (S9), in the social advertising agency operator server 1, through the lottery management mode 155 provided in the event management operation unit 15, the set lottery date and the lottery time In accordance with the present invention, it is preferable that the winning numbers are extracted in real time, and the winning numbers thus extracted are transmitted to the social user server 3 applying for the event so that they can confirm the winning. .

At this time, the winning number extracted through the lottery management mode 155, in order to use the winning number of the lottery event, for example, the lottery lottery in real time as it is in real time, for reliability and fairness In addition, it is possible to determine the winner by producing an independent Internet lottery broadcast, or by providing an automatic winning number extraction system or the like, which is also not intended to depart from the scope of the present invention.

In another example, in the series of application lottery step (S9), the social advertising agency operator server 1, the current event submission rate through the application progress status providing mode 154 provided in the event management operation unit 15 The present situation and the cumulative winning amount according to the application are calculated, and the social user server 3 is further provided as real time information.

Finally, the advertisement result calculating step (S10), the information such as the number of delivery step by step of the advertisement data made through the advertisement delivery initiator server (3-1), the period, the number of non-delivery advertisements, social advertising agency operator server In (1), the advertisement rate is analyzed by substituting the evaluation analysis mode 172 provided in the advertisement rate calculating processing unit 17,

In addition, the number of step-by-step advertisement data delivered in a relay format is substituted into the cost settlement mode 151 provided in the advertisement rate calculation processing unit 17, and the advertisement delivery initiator server 3-1 and the follower server 3- It is desirable to have a process of calculating and calculating the compensation costs to be paid in 2).

For example, the one social user server 3 sets the contribution compensation for viewing one piece of advertisement data to 40 won, and the advertisement data. As a relay form through the network information extraction, from the social user server 3 corresponding to the initial advertisement delivery initiator server 3-1 to the social user servers 3 corresponding to the follow server 3-2, As a calculation example, the compensation cost calculation relationship in case of voluntary spread delivery is as follows.

First, the social advertising agency operator server 1 allocates 40 won of “Advertising Contribution Rewards” resources in stages, and when the advertisement data is closed in the first stage delivery from the social user server 2 assumed to be the first A, Contribution Rewards We set KRW20 out of the 40 won as “Advertising Contribution Rewards”.

Then, from the social user server 2 corresponding to the A, when the advertisement data is delivered in two stages, additionally set 10 won as "advertisement contribution compensation", and pay the amount by the number of people propagated ;

In addition, from the social user server 2 corresponding to the A, when the advertisement data is delivered in three stages, additionally set 6 won as "advertisement contribution compensation", and pays the amount as the number of propagated people ;

Again, when the advertisement data is delivered in four stages from the social user server 2 corresponding to A, an additional four won is set as "advertisement contribution compensation", and the amount is paid by the number of propagated persons. By designing the scheme, users voluntarily inspire interest in relaying advertising data.

For example, three social user servers 3 having the status of the advertisement delivery initiator server 3-1 as predecessors for selectively delivering the first advertisement data are assumed to be A, B, and C. And A, B, and C, after viewing the selected advertisement, spontaneously propagating it;

First, in the case of A, one person A having the status of the advertisement delivery initiator server 3-1 as a first step and five persons A1 corresponding to the status of the follow server 3-2 as a second step In step 3, if A2 corresponding to the status of the follow server 3-2 is 15, and in step 4, A3 corresponding to the status of the follow server 3-2 is delivered to 70 people, the advertisement delivery starts. Server A's total contribution compensation amount is 20 won + 50 won as 1st stage (20 won 1 person) + 2nd stage (10 won 5 people) + 3rd stage (6 won 15 people) + 4th stage (4 won 70 people) +90 won + 280 won = 340 won is determined.

In addition, in the case of B, as the first step, one person B having the status of the advertisement delivery initiator server 3-1, and in the second step, three B1s corresponding to the status of the follow server 3-2 are provided. , Step 3, when the B2 corresponding to the status of the follow server (3-2) is closed by five people and is no longer spread or reaches the deadline, since the fourth step B3 does not exist, the contribution compensation of the B Is 1st stage (20 won 1 person) + 2nd stage (103 people) + 3rd stage (6 won 5 people), and this is calculated as B's total contribution compensation 20 won + 30 won + 30 won = 80 won Will be.

In addition, in the case of the above C, one person C having the status of the advertisement delivery initiator server 3-1 as a first stage, five persons C1 corresponding to the position of the follow server 3-2 as a second stage. When the deadline is no longer propagated or the deadline is reached, C2 and C3, which are steps 3 and 4, do not exist, so the contribution compensation of C is 1 step (20 won 1 person) + 2 steps (10 won) 5), the total contribution compensation of C is 20 won + 50 won = 70 won.

Therefore, it can be seen that the step-by-step compensation system as described above is applied not only to the initial advertisement delivery initiator server 3-1, but also when the advertisement is delivered through various steps.

That is, the step-by-step relay started from the first advertisement delivery initiator server 3-1 A is A1, A2, ........ A9, A10, A11, A12 corresponding to the follow server 3-2. For example, A9's position when the deadline was delivered to A13.A9's contribution received by A9 is 30, A11 is 70, A12 is 400, and A13 is 900. , 1st stage (20 won 1 person) + 2nd stage (10 won 30 people) + 3rd stage (6 won 70 people) + 4th stage (4 won 900 people), 20 won + 300 won + 420 won +3600 won = 4,340 won.

After all, even in the case of all subjects that deliver the advertisement data to the relay, for example, the advertisement delivery initiator server 3-1, as well as the step-by-step follow server 3-2 that receives the advertisement data therefrom, Each contribution compensation will be deducted according to the degree of propagation of advertisement data delivered from.

Of course, the social user server (3) that has a lot of network infrastructure has the advantage that there are many propagators with a large contribution compensation amount, but even if the network infrastructure is small, if there are many forwarders (follow servers) in the propagation path However, there is an advantage to being rewarded accordingly.

At this time, in calculating the series of contribution rewards described above, according to the amount of network information of each of the social user servers 3, the number of steps for spreading the advertisement data varies from as little as one person to as many as hundreds or thousands. In this case, the calculation method of "advertising delivery contribution compensation" in this case is a method in which only the number of delivery persons is variable, such as "step-by-step" Number of people (n) "×" Advertisement contribution contribution amount set by stage (a won) "is calculated by summing up contribution rewards for each stage.

In addition, with respect to the advertisement spreading step by step, the sum of the calculation method of the "advertisement delivery contribution compensation" that is applied, as described above, to calculate by limiting the range from the advertisement data forwarder to the sequential lower four stages to one group The present invention is not limited thereto, and may be variably set in any step form as necessary, and this does not depart from the scope of the present invention.

On the other hand, in the series of service methods as described above, the reward relationship given to the social user server 3 according to voluntary advertisement delivery is not limited to simply cash rewards, such as mileage accumulation, discount coupon issuance, The general form of the compensation method can be selectively applied, which also does not depart from the scope of the present invention.

1: Social advertising agency operator server 2: Social advertiser server 3: Social user server
3-1: advertisement delivery initiator server 3-2: follow server 11: automatic information processing unit
12: Advertising request register 13: Registered advertising database 14: Advertising delivery application unit
15: event management operation unit 16: application management unit 17: advertising rate processing unit
21: advertising data writing unit 31: social service execution application

Claims (10)

It includes an automatic information processing unit 11, the advertisement request registration unit 12, the registered advertisement database unit 13, and the advertisement delivery application unit 14, the event management operation unit 15, the application A social advertisement agency operator server 1 further including a manager 16 and an advertisement rate calculating processor 17;
A social advertiser provided with an advertisement data creation unit 21 for connecting to the social advertisement agency operator server 1 online through the automatic information processing unit 11 to transmit, request, and register advertisement data information to be widely known to the public. Server 2;
The social user server 3 is configured to receive and deliver advertisement data information registered in the social advertisement agency operator server 1, and the social user server 3 includes an advertisement delivery initiator server 3-1. ), And a lottery cash reward type advertising system based on a social network, characterized in that separated by the follow server (3-2).
The method of claim 1, further comprising:
The advertisement request registration unit 12 includes a basic information registration mode 121, an advertisement data upload mode 122, an advertisement planning mode 123, an advertisement cost payment processing mode 124, and an advertisement data exposure mode ( Lottery cash-based advertising system based on a social network, characterized in that consisting of.
The method of claim 1, further comprising:
The advertisement data creating unit 21 provided in the social advertiser server 2 includes a lottery cash reward type based on a social network, which comprises an advertisement data processing mode 211 and an advertisement data editing mode 212. Ad system.
The method of claim 1, further comprising:
The social user server 3 including the advertisement delivery initiator server 3-1 and the follower server 3-2 is an advertisement search mode from the application manager 16 provided in the social advertisement agency operator server 1. Lottery cash reward based on the social network, characterized in that the download and installation of the social service execution application 31, consisting of the 311, the recommendation message creation mode 312, and the advertisement data viewing mode 313 Type advertising system.
An advertisement request application step (S1) through the online public recruitment of the social advertisement agency operator server 1 to register the unspecified social advertiser server 2 as an advertisement application member, integrated into a joint promotion;
The social advertiser server 2 registered through the advertisement request application step S1 is an advertisement to be delivered to the social user server 3 through the advertisement data processing mode 211 provided in the advertisement data creating unit 21. An advertisement planning setting step (S2) of processing the data;
The unspecified number of social user servers 3 are linked to the social advertising agency operator server 1, and the linked social user servers 3 cause the subscription mode 141 provided in the advertisement delivery application unit 14 to be executed. Through the user member registration step (S3) to enter the personal information, so that they are registered as an advertisement delivery member;
The social advertisement agency operator server 1 displays the advertisement data list registered through the advertisement planning setting step S2 on the web screen of the social advertisement agency administrator server 1 through the advertisement data upload mode 122. The advertisement list which uploads the edited electronic document, the uploaded advertisement data, and causes the social user server 3 to search and browse through the advertisement search mode 311 to acquire advertisement data list information. Reading step S4;
On the web screen of the social advertising agency operator server 1, the advertisement data edited document listed in the classification by list is used as search information, and any one or two or more advertisement data among the advertisement data for each list are selected by the social user server ( 3) reading advertisement selection step (S5)
When the social user server 3 selects the advertisement data through the browsing advertisement selection step S5, the social advertisement agency operator server 1 starts advertisement delivery to the social user server 3 that has selected the advertisement data. Gives the status of the child server 3-1, and automatically extracts the human network information about the advertisement delivery initiator server 3-1 through the network information extraction mode 145 together with the personal information about the advertisement delivery initiator server 3-1. , Acquired follow information extraction step (S6);
The social advertisement agency operator server 1 delivers the advertisement data selected by the advertisement delivery initiator server 3-1 to the follow server 3-1 acquired through the follow information extraction step S6, Together with the advertisement data, the advertisement delivery initiator server 3-1 further composes a message that can increase the advertisement spread rate through the recommendation message creation mode 312, and delivers the advertisement data together with the message. Selective advertisement transmission step (S7) to make;
When the social advertisement agency operator server 1 reads the advertisement data spread step by step through the selective advertisement transmission step (S7), the social user server (3) reading the advertisement data, the cash in the lottery method An event entry step (S8), which gives an opportunity to enter the reward type lottery event;
The social advertisement agency operator server 1 determines the final winner through a lottery, targeting the social user server 3 who applied to the event through the advertisement reading, and the social user server who submitted the winner information to the event. (3) to provide a transfer, lottery step (S9);
The social advertisement service operation server 1 substitutes the advertisement data delivery spreading information made through the advertisement delivery initiator server 3-1 into the evaluation analysis mode 172, analyzes the advertisement rate, and calculates the cost calculation mode ( On the basis of the social network, characterized in that the advertising delivery initiator server 3-1 through the 171, and the advertisement result calculation step (S8) of calculating and calculating the contribution compensation to be paid to the follow server (3-2). Lottery cash reward advertising service method.
The method of claim 5;
The social advertiser server 2, in the advertisement planning setting step (S2), through the advertisement planning mode 123, a specific advertisement target, an advertisement period, an advertisement delivery number, an amount of compensation for each advertisement delivery number, and an advertisement. Further setting information on the accumulated accumulation amount per event entry of the social user server 3 through the reading, and matching the set information with the advertisement data through the advertisement data editing mode 212, social advertising agency Lottery cash reward type advertising service method based on a social network, characterized in that stored in the registration advertisement database unit 13 provided in the operator server (1).
The method of claim 5;
Through the advertisement list viewing step (S4), the advertisement data editing document uploaded on the web screen of the social advertising agency operator server 1 is determined by the company name of the social advertiser server 2, the target items for each company, and the companies. The total amount of advertising expenses, the amount of advertisement delivery rewards per stage paid to the social user server (3), the limit of the number of applicants to apply for the advertisement, and the cumulative winnings accumulated by each company per event, are listed in the list, and in the form of a chart. Characterized in that provided by, social network based lottery cash reward advertising service method.
The method of claim 5;
The social advertisement agency operator server 1, in acquiring information of the advertisement delivery initiator server 3-1 and the follow server 3-2 in which the human network is formed through the follow information extraction step S6, Based on the social advertiser server 2 setting request, based on the gender, age, region, hobby, and occupation, the information of the follower server 3-2 is automatically extracted based on the social network. Lottery cash reward advertising service method
The method of claim 5;
The social user server 3 is classified into an advertisement delivery initiator server 3-1 and a post server status 3-1 according to whether advertisement data is selected through the browsing advertisement selection step S5. Characterized by, social network based lottery cash reward advertising service method
The method of claim 5;
The contribution compensation paid to the advertisement delivery initiator server 3-1 and the follower server 3-2 through the advertisement result calculation step S8 includes the " advertisement contribution contribution compensation " for viewing the advertisement data. A social network based lottery cash reward advertising service method characterized in that calculated by the voluntary intention, the total amount of "advertisement contribution compensation" for the delivery and spread by the next step by voluntary will

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