KR101790312B1 - Apparatus and Method for matching management - Google Patents

Abstract

According to the present invention, there is provided an information processing apparatus comprising: a database section for storing influluencer information; a purchase request section for receiving an influencer search condition from an advertiser; an influencer information; And an advertisement management unit for managing the advertisement produced by the selected influencer when the advertisement production process is confirmed by sending an advertisement proposal to the selected influencer, And an apparatus and method for managing matching between an advertiser and an influencer.

Description

[0001] APPARATUS AND METHOD FOR MAKING MANAGEMENT [0002]

According to the present invention, there is provided an information processing apparatus comprising: a database section for storing influluencer information; a purchase request section for receiving an influencer search condition from an advertiser; an influencer information; And an advertisement management unit for managing the advertisement produced by the selected influencer when the advertisement production process is confirmed by sending an advertisement proposal to the selected influencer, And an apparatus and method for managing matching between an advertiser and an influencer.

With the opening of the Internet age, technology for forming and providing content through image information instead of text information and video information instead of image information is rapidly developing. Especially, recently, we have developed a variety of image and image information through internet platform such as Youtube, Afreeca TV, Twitch TV, TV next port, and portal platform such as Naver, Google, Daum, There is an explosion of users who are using a variety of platforms to check and enjoy.

This trend has led to the emergence of Influencers among users of video platforms. Influencers produce and produce their own content and are embodied in a small single or multinational broadcasting station. All the influencers use their products, places to enjoy, hobbies, specialties, etc. Interest is increasing.

In recent years, influenza publishers have appeared directly in home shopping or Internet shopping, and advertisements that maximize the image of Influencer himself are often performed. It is obvious that influenza publishers will have higher purchasing power and higher marketing indices if they publish ads, since each influenza affects consumers who are interested in the influenza.

Therefore, in the present situation where the interest of one person broadcasting is increasing more and more, Influencer is making an effort to communicate with the public by making contents of interest directly to the influencer, There is a pioneering move towards new markets.

As described above, according to the present invention, it is possible to match an inflow document suitable for an advertiser's marketing target, to provide a matching management of an advertiser and an influluencer that can efficiently manage the production status of the advertisement produced by the Influencer, And an object of the present invention is to provide an apparatus and a method.

The technical problem to be solved by the present invention is not limited to the above-mentioned technical problems, and various technical problems can be included within the scope of what is well known to a person skilled in the art from the following description.

According to another aspect of the present invention, there is provided an apparatus for managing matching between an advertiser and an influencer according to an exemplary embodiment of the present invention includes a database unit for storing influluencer information, An influar issuer management unit for calculating an influencer score for each influencer according to the influencer information and the influencer search condition and extracting an optimal influencer for the advertiser, And an advertisement production management unit for managing the advertisement produced by the selected influencer when the advertisement production process is confirmed by sending the proposal.

In addition, the matching management apparatus of an advertiser and an influluencer according to an embodiment of the present invention may include a database receiving and storing the influluencer information from at least one of a moving image platform, an internet broadcasting platform, and a portal site platform .

In this case, the apparatus for managing matching between an advertiser and an influluencer according to an exemplary embodiment of the present invention may be configured such that the influluencer information includes at least one of an influe name and an ID, a category, a rating, The number of subscribers, the sex ratio of the entire viewer, the age ratio of the entire viewer, the age ratio of the entire viewer, and the ratio of the entire viewer country.

The apparatus for matching an advertiser and an influluencer according to an embodiment of the present invention may include at least one of an advertiser, an agency, a campaign period, a business type, a brand, an enforcement amount, a product type, And an inflosure search condition is input.

In addition, the matching management apparatus of an advertiser and an influluencer according to an exemplary embodiment of the present invention may provide a function of temporarily storing and recalling a history during creation when the purchase requester receives the influluencer search condition .

The apparatus for managing match between an advertiser and an influencer according to an embodiment of the present invention may be configured such that the influencer management unit manages at least one of interaction, expansion, And calculating an influencer score.

The apparatus for managing match between an advertiser and an influluencer according to an embodiment of the present invention may be configured such that the influluencer management unit first determines whether an influluencer corresponding to the category or category of the advertiser is an advertiser, .

In addition, the apparatus for managing match between an advertiser and an influluencer according to an embodiment of the present invention is characterized in that when the influluencer management unit is performing advertisement production or advertisement promotion by the influluencer, And calculating a root sum score.

Also, the apparatus for managing matching between an advertiser and an influencer according to an embodiment of the present invention may be configured such that the influencer management unit arranges the influencer score calculated in order and outputs the sorted recommended referencer list .

In addition, the matching management apparatus of an advertiser and an influluencer according to an embodiment of the present invention may send an advertisement proposal to an influenza advertiser or an advertiser selected or arbitrarily selected from among optimal influencers extracted by the advertisement production management section .

In addition, the apparatus for managing match between an advertiser and an influencer according to an exemplary embodiment of the present invention may be configured such that the advertisement production management unit outputs an intermediate result of the advertisement produced by the influential advertiser so that the advertiser can check the advertisement, To the selected Influencer.

Also, in the apparatus for managing matching between an advertiser and an influluencer according to an exemplary embodiment of the present invention, when the advertisement production management unit has a plurality of the selected influluencers, It provides advertisers with a chart or list.

According to another aspect of the present invention, there is provided an apparatus for managing matching between an advertiser and an influencer according to an embodiment of the present invention includes an advertisement managing unit for generating statistics or a result report for an advertisement produced by the selected influencer. do.

At this time, the matching management apparatus of an advertiser and an influluencer according to an embodiment of the present invention may be configured such that an advertisement completed by the advertisement management unit is classified into an expected number of views, an achieved number of views, an achievement rate, a daily number of views, A statistic or a result report including at least one of CPV, comments, age-based views, gender views, and time-of-day views is generated.

In addition, the matching management apparatus of an advertiser and an influluencer according to an exemplary embodiment of the present invention may further include a matching management unit for providing the influence search condition, the influence information, the advertisement proposal or the advertisement management through a web page or an application And an interface unit.

In this case, the matching management apparatus of an advertiser and an influluencer according to an embodiment of the present invention may be configured such that when the advertiser logs in, , And recommends an optimal infl uence document.

Meanwhile, a matching management method of an advertiser and an influluencer according to an embodiment of the present invention includes storing infl uence information, receiving an infl uation search condition from an advertiser, Extracting an optimal influencer for an advertiser by calculating an influencer score for each influencer according to a rule search condition, receiving a selected influencer, receiving an advertisement proposal from the selected influencer, And transmitting the produced advertisement to the advertiser.

At this time, the program is implemented as a computer program stored in a medium in order to execute steps of a matching management method of an advertiser and an influencer in combination with hardware.

The matching management apparatus of the advertiser of the present invention and the influluxer can enlarge the sales contact point through the central management system, thereby effectively increasing the advertisement sales of the advertiser.

The matching management device of the advertiser of the present invention and the influluxer can calculate a score according to a predetermined criterion of an influarger suitable for an advertiser's marketing target and recommend it to an influencer that is compatible with the advertiser, The advertising effect can be doubled.

In addition, the matching management apparatus of an advertiser and an influluencer of the present invention performs matching management through automation beyond the matching method by a person such as an operator or an administrator who connects an advertiser and an influencer as in the past, And maximize the utilization of human resources.

In addition, the matching management device of the advertiser of the present invention and the Influencer establishes a profit model of the middle and lower influnners who have poor sales, and provides a profit through advertising to late influencers instead of exclusive influencers The Internet broadcasting market can be gradually expanded.

In addition, since the matching management device of the advertiser and the infrastructure of the present invention can confirm the advertisement from all over the world not only in one country in connection with an external video platform and the like, even if the advertiser does not pay a large marketing cost, Effect can occur.

In addition, the matching management apparatus of an advertiser and an influluencer of the present invention can inquire basic information of an influluencer, and when an advertiser advertises a satisfactory effect, it can recommend an influencer, It can provide a new platform to discover the root language.

In addition, the matching management apparatus of an advertiser and an influluencer of the present invention can collectively inquire and process the entire processes of purchasing and advertising, such as matching and subscription, production status and management, content distribution, The ecosystem of the integrated purchasing system can be constructed.

1 is an exemplary diagram showing a relationship in which a matching management apparatus of the present invention is made up of an advertiser and a video platform.
FIG. 2 is a diagram showing an apparatus for managing matching between an advertiser and an influencer according to the present invention.
FIGS. 3 to 14 illustrate a page in which an advertiser of the present invention and an apparatus for matching an inflator are implemented as interfaces.
15 relates to a matching management method of an advertiser and an influencer of the present invention.

Hereinafter, an apparatus and method for managing matching between an advertiser and an influencer according to the present invention will be described in detail with reference to the accompanying drawings. The present invention is not limited to the above-described embodiments, and various changes and modifications may be made without departing from the scope of the present invention. In addition, the matters described in the attached drawings may be different from those actually implemented by the schematic drawings to easily describe the embodiments of the present invention.

In the meantime, each constituent unit described below is only an example for implementing the present invention. Thus, in other implementations of the present invention, other components may be used without departing from the spirit and scope of the present invention.

Also, the expression " comprising " is intended to merely denote that such elements are present as an expression of " open ", and should not be understood to exclude additional elements.

Also, the expressions such as 'first, second', etc. are used only to distinguish between plural configurations, and do not limit the order or other features among the configurations.

In the description of the embodiments, it is to be understood that each layer (film), area, pattern or structure may be referred to as being "on" or "under / under" Quot; includes all that is formed directly or through another layer. The criteria for top / bottom or bottom / bottom of each layer are described with reference to the drawings.

 When a part is "connected" to another part, it includes not only "directly connected" but also "indirectly connected" with another part in between. Also, when an element is referred to as "comprising ", it means that it can include other elements, not excluding other elements unless specifically stated otherwise.

1 is an exemplary diagram showing a relationship in which a matching management apparatus of the present invention is made up of an advertiser and a video platform.

Referring to FIG. 1, the matching management apparatus 200 of the present invention can transmit and receive information to and from an advertiser 110, an influencer 120, and a video platform, an Internet broadcasting platform, and a portal site platform 130. In addition, the matching management apparatus 200 may provide an Internet site or an application as an interface, and may efficiently manage the manner in which the advertiser 110 and the influluencer 120 proceed to the current advertisement progress or the influluencer recommendation .

More specifically, the advertiser 110 may utilize the matching management device 200 of the present invention to retrieve the influluencer 120 to advertise its product efficiently. The matching management apparatus of the present invention extracts the optimal influluxer and the inflator 120 selected by the advertiser produces an advertisement for the product of the advertiser 110. Influencer 120 plays a role of an advertisement model directly or indirectly, and can promote advertisements through various routes such as an Internet broadcasting platform or a video platform 130. [

The matching management method of the advertiser 110, the matching management apparatus 200, the influluencer 120, and the advertisement production management will be described in detail with reference to FIG.

FIG. 2 is a diagram showing an apparatus for managing matching between an advertiser and an influencer according to the present invention.

2, the matching management apparatus 200 according to the present invention includes a database unit 210, a purchase request unit 220, an influluencer management unit 230, an advertisement production management unit 240, an advertisement management unit 250, And an interface unit 260.

The database unit 210 may store Influencer information. At this time, the inflator information may be transmitted to at least one of the video platform, the Internet broadcasting platform, and the portal site platform and stored in the database unit. In addition, Influencer information includes information such as name and ID of the Influencer, category, rating, total number of accumulated views, total number of cumulative videos, total number of cumulative subscribers, total audience ratio, total audience age ratio, And a ratio.

More specifically, the database unit of the present invention classifies influluencers into categories and categories as shown in FIG. 15, and stores the channel ID, telephone number, email, region, cumulative number of views, cumulative number of videos, Male, female ratio, unit price, male to female ratio, female to male ratio, female to male ratio, male to female ratio, male to female ratio, male to female ratio, female to male ratio, female to male ratio You can store all the information an influencer can have, such as age, inflation scores, and influenza scores.

At this time, since the information of the Influencer in the Influencer can be updated in real time, the database unit can be set up in cooperation with an external video platform, an Internet broadcasting platform, and a portal site platform including information of the Influencer The influencer information can be transmitted to the matching management apparatus every cycle.

For example, the total number of videos, total cumulative number of views, 113,619,979 subscribers, 762,635 subscribers, national rate of domestic 91.6% / foreign 8.4%, sex ratio of female 91.6% / male 8.3% You can store information such as age 20s 54% / 30s 23% / 40s 12% / 50s or more 11%, and you can save inflation information from external platforms such as YouTube, Africa TV and Naver for 30 minutes Can be updated and received. If a search condition is input from an advertiser in the future, the influencer score can be calculated using the data.

The purchase requester 220 can receive the input search condition from the advertiser. In order to effectively advertise the target product of the advertiser, the advertiser refers not only to the Influencer, which has many page views and cumulative views, but also to the Influencer's target, industry , Sex, etc. can be taken into consideration to extract the optimal infl uence document. At this time, the advertiser also has to input the infl uence search condition in detail and clearly in order to make sure that the object he wants to advertise is what he wants.

Referring to FIG. 3, the purchase requester may receive an input search condition including at least one of an advertiser, an agency, a campaign period, a business type, a brand, an enforcement amount, a product type, and target information. In addition, in order to compensate for the longer time required when selecting an optimal influencer among multiple influencers when an applicant makes an application for purchase through the purchase requester, Temporary storage and previous storage history retrieval function can be provided.

For example, if the <B cosmetics company> wants to get referrals to advertise their cosmetics, the advertiser name <B>, the agency <direct deal or agency name>, the campaign period <May 1, The search condition for the business type <June 1>, the business type <Beauty>, the brand <C brand>, the execution amount <10 million won>, the product type <Brand Collaboration>, and the target <Female 2034> The management device allows the <B cosmetics company> to extract the best suitable infl uence.

The influlu report management unit 230 calculates the influlueness score for each influencer according to the influencer information and the influencer search condition, and extracts an optimal influencer for the advertiser. Based on the Influencer search conditions entered by the advertiser through the purchase application section, the Influencer Score can be calculated and sorted in influencer score order.

Influencer scores can be calculated as a qualitative indicator of the likelihood and influence of a single station influencer. At this time, by calculating the influencer score, it is possible to find influenza matching that matches the marketing purpose of the advertiser and the influencer which has a high possibility.

Furthermore, the Influous Root Matching Management Apparatus of the present invention can calculate Influencer Scores, sort the Influencer Scores in order, and output the sorted recommended Influencer List. Referring to FIG. 3 and FIG. 4, the matching management apparatus of the present invention calculates an influencer score according to an influencer search condition, and recommends an optimal influencer according to the calculated influencer score. The advertiser can select an infl uence document that the advertiser desires from the list of influe documents or an infl uence document in which the advertisement effect is judged to be most effective, and send the advertisement proposal to the selected influe issuer.

At this time, the influluencer management unit may calculate the influluencer score including at least one of interaction, spread, and growth. Interactivity, scalability, and growth potential are multifaceted consumer feedback scores, which can be a direct impact on the influenza scores.

Interaction is a measure for evaluating the interaction between the Influencer content and the audience by applying the likes, comments, and shares in the video of the Influencer. In addition, the spread can be evaluated by the number of SNS subscribers. This is a number that evaluates the likelihood that advertisements will spread to other portal sites and social networking sites as well as videos such as Facebook, Twitter, and Instagram. Growth can be assessed by the growth rate of subscribers compared to the previous month or by the growth rate of views compared to the previous month. Subscribers and views are likely to have a significant impact on growth potential because they have the strongest and direct purchasing power for the ads produced by the Influencers.

In addition, the influluencer management unit of the present invention may first determine whether an influenza report corresponds to an advertiser's business category or category, and then calculate the influlueness score. Since the matching management apparatus simultaneously matches a plurality of advertisers and a plurality of influen- cials, it is preferable to calculate the influen- ceous score through an effective calculation procedure. Therefore, it is possible to determine whether the category of the advertiser's business category and the influencer correspond or not, and calculate the influencer score.

For example, if the B cosmetics company produces the best infl uence, and the business of A infl uence is Beauty and the business of E infl uence is Sports, E Influencer Weigh A Influencer more than Enforcer and calculate Influencer score.

In addition, the influlux management unit of the present invention can calculate the influencer score by determining whether a competitor is a competitor among advertisers when the influluencer is conducting advertisement production or advertisement promotion. This is because there is a possibility that Influencer promotes products for a large number of advertisers, rather than contracting only one advertiser as a monopoly.

For example, if you have already created an advertisement for an advertiser, <B Cosmetics Company>, and the Influencer is in the process of being promoted, another advertiser, <D Cosmetics Company> > Can be extracted again. In this case, since there is a possibility of conflict between the competitor B company and the company D, the influluencer management unit of the present invention adjusts the influluencer score for the &lt; A &gt; You can delete it from the list.

The advertisement production management unit 240 may send an advertisement proposal to the selected influlu notary and manage the advertisement produced by the selected influlu notor if the advertisement production progress is confirmed. If the advertiser chooses the best influencer, the information and needs of the advertiser should be provided to the influencer so that the advertiser can produce the desired advertisement.

The advertisement proposal is a document for requesting the advertiser to produce an advertisement for his / her advertisement object. The advertisement proposal may be implemented as a pre-stored platform or may be provided as an advertisement proposal platform separately prepared by the advertiser. At this time, the advertiser may present the composition form from the advertisement proposal to be requested, and may provide guidance on introduction-body-ending.

At this time, the advertiser can designate the scope of his / her circulation, specify the platform on which the advertisement will be distributed, and allow the user to refer to the advertisement to be produced by Influencer by setting the period and condition for the advertisement. For example, distribution range can be determined by website, YouTube, SNS, messenger, etc., and the period can be set to 3 months to 6 months. In addition, Can be reproduced.

In addition, the advertisement production management unit of the present invention can send an advertisement proposal to an influenza player or an advertiser selected or arbitrarily selected from among the extracted optimal infl publishers. As described above, the influlu- tive issuer manager can extract the optimal influlu- ture and recommend it to the advertiser. However, the advertiser may designate a specific influlu- rurer regardless of the recommendation and leave the ad request. In addition, the advertisement production management unit of the present invention may send an advertisement proposal to an advertiser in order to confirm whether or not the appropriate contents are appropriately prepared for the extracted or arbitrarily selected influen- cy.

Referring to FIG. 7, the administrator of the matching management apparatus of the present invention or a user who is permitted to access can confirm the constituent plan connected between the advertiser and the influencer, and confirm the progress of the constituent plan. At this time, one advertiser can select all the infoline documents and send the composition of the advertisement. If there are a large number of selected influenza applications, advertisers may be provided with charts or lists of ad production status and ad uploading links for each Influencer in order to help advertisers handle efficient business operations.

Then, Influencer can choose whether to proceed with the production of the advertisement considering various variables such as its situation and advertiser situation. Referring to FIG. 8, when the influenza processor confirms the progress of the advertisement production, it is possible to calculate and provide the estimated amount or estimated number of views according to the production period. In addition, you can upload the production status of the current Influencer, and immediately see if it is possible to produce according to the deadline requested by the advertiser.

Referring to FIG. 9, an advertisement produced by Influencer can be confirmed through the matching management apparatus of the present invention. At this time, the Influencer can upload the produced advertisement directly to the matching management device of the present invention, and the advertiser may be provided through the interface of the present invention. After the Influencer uploads the advertisement to the external video platform or the like, You can also enter the password to verify the advertisement being produced. At this time, the matching management apparatus of the present invention can provide an external video platform so that it can be easily confirmed by an html tag or a link.

At this time, the advertisement production management unit of the present invention can output the intermediate result of the advertisement produced by the selected influluencer so that the advertiser can check it, and send the feedback of the advertiser to the selected influluencer. For example, if the advertisement produced by Influencer is uploaded to an external platform, the advertisement production management unit forms an interface so that the advertisement can be directly checked by the matching management device, So that the feedback between the documents can be easily configured.

Meanwhile, the matching management apparatus of an advertiser and an influluencer of the present invention may further include an advertisement management unit 250 for generating a statistics or a result report for an advertisement produced by a selected influluencer. When the advertisement requested by the advertiser is completed by the influencer, the advertisement is uploaded to a predetermined external video platform, portal site platform, internet broadcast platform or the like. Then, the effect that the uploaded advertisement is widely advertised to a large number of users can be confirmed numerically.

In addition, when an advertiser requests an advertisement to a plurality of influenza advertisers at the same time, the advertiser can provide the hit number, the achievement rate, the CPV, and the amount of the achievement in a graphic or spreadsheet program .

At this time, the advertisement management unit of the present invention is capable of displaying at least one of an expected number of views, an achieved number of views, an achievement rate, a daily number of views, a monthly number of views, a number of views per period, a CPV, a number of comments, You can create a statistics or results report that contains one.

In addition, the advertisement management unit of the present invention can provide the interface with the contents of the current advertisement status of the influluencer. Currently, Influencer is structured with graphs, radial graphs, graphical user interface, charts, and moving images, etc., which are the expected number of views the ad is undergoing and the rate of accomplishment, likes, comments, total views, , Advertisers can see at a glance how far Influencer's advertising is going.

For example, an advertiser of a cosmetics company B commits an advertisement production to both the A infl uence and the E infl uence at the same time. If the achievement rate of the A infl uence is 240% and the achievement rate of the E infl uence is 80% Can perform an evaluation of the relevant influen- cials. The advertisement management unit of the present invention receives the evaluation and the evaluation of the advertisement result, and can reflect it again when calculating the influluencer score for the inflow documents later.

Meanwhile, the matching management apparatus of an advertiser and an influluencer of the present invention may include an interface unit 260 for providing the influence search condition, the influence information, the advertisement proposal or the advertisement management through a web page or an application, As shown in FIG. The matching management apparatus of an advertiser and an influencer of the present invention may be provided through a web page, or may be provided through various media including an application using a smart terminal and a PDA.

At this time, the advertiser of the present invention and other information provided by the matching management apparatus of the Influencer can be downloaded or uploaded through a spreadsheet program. Since it provides a large number of Influencer information and information about a large number of advertisers, systematic and neat information can be checked and uploaded through a spreadsheet program.

In addition, the interface unit of the present invention can calculate an influluencer score based on previously stored information and recommend an optimal influluxer without inputting an influluen search condition when an advertiser logs in. Influencers can calculate Influencers scores based on various numbers of videos, cumulative number of subscribers, and number of subscribers depending on the contents of the content that they normally produce. Therefore, even if the advertiser does not have the Influencer search criteria Can be provided.

Referring to FIGS. 12, 13 and 14, it is possible to check the scores of the current influential applicants and confirm the detailed information of the influential applicants. At this time, it is possible to easily check the information of the Influencers such as the information about the target audience, the latest contents produced, and the contents of the Influencers related to the Influencers as well as basic information of the Influencers.

In addition, the matching management apparatus of the present invention can take a portion of the fee from the corresponding fee when the advertisement matching between the advertiser and the influenza is completed and the fee is deposited. At this time, a separate agreement is made between the Influencer and the manager managing the matching management device, and the percentage of commission can be adjusted, and more influential Influencers can be attracted.

Meanwhile, although the present invention has been described with reference to a method in which an advertiser selects an inflator and proposes an advertisement, the inflator can directly produce an advertisement, contact a corresponding advertiser, and sell its contents Can be applied. Of course, the interface of the matching management apparatus of the present invention can provide the corresponding configuration, and the content purchase between the advertiser and the inflator can be proceeded and the fee can be received.

Meanwhile, the matching management method of an advertiser and an influluencer of the present invention includes storing infl uence information, receiving an infl uation search condition from an advertiser, receiving the influe advertiser information, The method comprising the steps of: extracting an optimal influencer for an advertiser by calculating an influencer score for each influencer; inputting the selected influencer; sending an advertisement proposal to the selected influencer; And transmitting the advertisement to the advertiser.

At this time, the matching management method of an advertiser and an influencer of the present invention can be implemented by a computer program, an application, or the like stored in a medium in order to execute this step. The content that can be applied to the matching management apparatus described in the detailed description can be directly applied to the matching management method, the computer program and the application of the present invention.

In the meantime, the matching management apparatus of an advertiser and an influluencer of the present invention can be classified into a category (a kid, a star, a power, a rookie, etc.) , Entertainment, information, etc.), and the total number of accumulated views / videos / subscribers. For example, A Influencer (Newbie, Kids) has 10 million cumulative views, 10,000 cumulative subscribers, B Influencers (Star and Beauty) has cumulative views of 5 million, 7,000 cumulative subscribers, (Power, game) is 3 million cumulative hits and 3,000 cumulative subscribers, the matching management apparatus of the present invention sequentially stores the C influencers in order of A, B, and C in the order of 1, 2, You can search efficiently and quickly when extracting influences.

In addition, the matching management apparatus of an advertiser and an influluencer of the present invention can apply a discount rate according to grades (newbies, rookies, powers, stars). For example, for low ratings (newbies, rookies), model fees can be saved between 5000 and 10000, and for high ratings (power, star) with model fees between 20000 and 50000. Therefore, even if an infl uence has the same cumulative number of views, it is possible to maximize the advertisement effect by paying more advertising fees to the influsions of the star rating, which are widely known.

At this time, the discount rate can be specified by setting a period for each influluencer. Influencers may recruit advertisers at a particularly low price over a period of time, or they may request a guarantee by specifying their discount rate as negative if the advertiser's demand is high over a period of time. Therefore, the matching management apparatus of the present invention stores the discount rate information in the current period (ex. January to March 2016) and applies it to the matching period.

In addition, the matching management apparatus of an advertiser and an inflourer of the present invention can store an advertisement fee or an amount set for each influencer. For example, in the case of A Influenza, you can designate an amount of 10,000 for brand-colla- bles, 15,000 for beauty, and 3,000 for games, 4,000 for 3-month model and 5,000 for 6-month model. Therefore, the matching management apparatus of the present invention can promptly and efficiently search an optimum condition desired by the advertiser.

In addition, the matching management apparatus of the advertiser and the inflator of the present invention can designate and manage a business type for each influencer. Influencer will broadcast on its own category. If a category has diverse categories such as entertainment, music, kids, games, beauty, food, etc., it can be specified so that it can be effectively matched with the advertiser's industry. For example, if A Influencer has a music category, it can advertise with specialization in industries such as IT / tech / consumer electronics, media / entertainment, travel, and telecom. Therefore, when matching an optimal influencer to an advertiser, the information can be extracted based on the information.

In addition, the matching management device of the advertiser and the inflator of the present invention can designate the discount rate of the inflator for each product. For example, if A Influencer specifies a brand name such as a brand name, a PPL, a model, or a SNS, you can specify a discount rate at the stage where A Influencer can produce an advertisement for each product, You can also specify that new documents can be added as desired by the publisher.

In addition, the matching management apparatus of an advertiser and an influencer of the present invention can store a schedule for an infinite applicant. The more popular the influenza, the greater the demand for advertisers, and if advertisers are of the same type, they may have to avoid that period. Accordingly, the matching management apparatus of the present invention stores the advertisement period currently being performed by the relevant influluencer, and stores the classified advertising period according to the type of business to be advertised. For example, A Influencer will advertise "D Electronics" from April 1 to 2, April 2016, and "E Cosmetics" ads from April 3 to April 4, 2016. Can be stored.

In addition, the matching management apparatus of the advertiser and the inflator of the present invention can store the advertisement status requested by the advertiser, the expected details, the amount of the bill, the campaign period, and the like. Since the matching management apparatus of the present invention receives and manages information from a plurality of advertisers, it is necessary to systematically sort out which campaign (or product) is being executed for each advertiser, and can organize them using a table or a spreadsheet program. At this time, it is possible to designate and store the length, the amount, the production start date, the production end date, etc. of the advertisement requested by each advertiser.

In addition, the matching management apparatus of an advertiser and an influluencer of the present invention can produce a report on the result when the advertisement production and the campaign end date are passed. It is possible to aggregate and store information such as the inflation document requested by a large number of advertisers and information such as an advertisement fee, a billing amount, an expected number of views, actual views, likes, comments, and age- In addition, the matching management apparatus of the present invention can aggregate daily views by integrating advertisement details of a plurality of advertisers. For example, you could count 60,000 views on March 11, 2016, 30,000 views on March 12, and 20,000 views on March 13, 2016, and you can store whether the most views were aggregated on a given day .

In addition, the matching management apparatus of an advertiser and an influluencer of the present invention can aggregate influenza scores and store them in descending order or ascending order according to ranking. At this time, the Influencers score can reflect the interaction score, growth score, spread score, etc., and the total number of videos, uploaded videos, total number of subscribers, number of plays, likes, dislikes, comments, The number of overseas views, the cumulative number of reproductions, and the like, and calculates the influenza score according to the predetermined formula.

At this time, the matching management apparatus of the present invention aggregates data according to a certain period of time, such as daily data status, weekly data status, monthly data status, and annual data status, and reports overwhelmingly influential influencers Can be extracted. Especially, in recent years, infl uence, which is suddenly increasing in popularity, may be more effective than advertising, which has been broadcasting for a long time in the past. Therefore, So that it can be specified by extraction.

In addition, the matching management apparatus of an advertiser and an influluencer of the present invention can manage information of an advertiser and an influencer. Advertisers and Influencers communicate with each other during the creation of advertisements, which store personal information such as the advertiser's advertising contact and the mobile phone number and email address of the Influencer, and the advertiser requests advertising from Influencer. In this case, the security function can be applied to enable viewing.

The embodiments of the present invention described above are disclosed for the purpose of illustration, and the present invention is not limited thereto. It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention.

110: Advertiser
120: Influenza
130: Video Platform, Internet Broadcast Platform, Portal Site Platform, etc.
200: Matching management device between advertiser and Influencer
210:
220: Purchase Request Section
230: Influencer Management Department
240:
250:
260:

Claims (18)

A database unit for storing influluencer information;
A purchase request section for receiving an input search condition from an advertiser;
An influlu noter management unit for calculating an influencer score for each influencer according to the Influencer information and the Influencer search condition to extract an optimal Influencer for the advertiser;
An advertisement production management unit for managing an advertisement produced by the selected inflator when the advertisement production process is confirmed by sending an advertisement proposal to the selected inflator;
Lt; / RTI &gt;
The influlu-
Considering the interaction, expansion, growth and growth in calculating the influencer score, it is necessary to determine whether the influenza is corresponded with the category or category of the advertiser, And advertisers who are in the process of publicity,
The influluencer management unit divides the rating by influencer and applies a discount rate,
The advertisement production management unit
Outputting an intermediate result of the advertisement produced by the selected influencer to the advertiser in a graph and a diagram so that the advertiser can check it, and transmitting the feedback of the advertiser to the selected influencer by forming a comment box interface, The advertiser is provided with an advertisement production status and an advertisement uploading link for each of the influenza advertisers as a chart or a list to the advertiser.
The method according to claim 1,
The database unit,
Wherein the information management server receives and stores the influluencer information from at least one of a video platform, an Internet broadcasting platform, and a portal site platform.
3. The method of claim 2,
The influluencer information includes:
It is characterized by including the name of the influenza, the category, the rating, the total accumulated views, the total number of cumulative videos, the total number of cumulative subscribers, the total audience ratio, the total audience age ratio, the total audience age, A matching management system for advertisers and influencers.
The method according to claim 1,
The purchasing application unit,
Wherein the at least one of the advertiser, the agency, the campaign period, the business type, the brand, the enforcement amount, the product type, and the target information is input.
The method according to claim 1,
The purchasing application unit,
And provides the function of temporarily saving and recalling the past stored history when the input condition of the infoline document is inputted.
delete delete delete The method according to claim 1,
Wherein the influlu-
Arranges the calculated influlueness score in order, and outputs the sorted recommendation influenza list.
The method according to claim 1,
The advertisement production management unit,
And sends an advertisement proposal to an influenza publisher or an advertiser selected or arbitrarily selected from among the extracted optimal influence publishers.
delete delete The method according to claim 1,
An advertisement management unit for generating a statistic or a result report for an advertisement produced by the selected influencer;
And the matching management apparatus of the influluencer.
14. The method of claim 13,
The advertisement management unit,
Wherein the advertiser generates a statistic or a result report including the number of hits, the achievement rate, the number of views per month, the number of views per month, the number of CPVs, the number of comments, the number of hits per gender, And Influencer's matching management system.
The method according to claim 1,
An interface for providing the influence search condition, the influence information, the advertisement proposal or the advertisement management through a web page or an application;
And the matching management apparatus of the influluencer.
16. The method of claim 15,
The interface unit includes:
The method according to any one of claims 1 to 3, wherein when the advertiser is logged in, the influluencer score is calculated based on the stored information without the input of the influluen search condition, .
Storing infoline document information;
Receiving an influencer search condition from an advertiser;
Calculating an influluencer score for each influluencer according to the influluencer information and the influencer search condition, and extracting an optimal influencer for the advertiser;
Receiving a selected inflator;
Sending an advertisement proposal to the selected influlu noter;
Transmitting the created advertisement to an advertiser;
Lt; / RTI &gt;
The step of extracting the Influencer
In calculating the influen- ce score, we consider interaction, expansion, growth and growth, and whether influen - cial correspondence with advertiser 's business category and category and influen - We judge whether there are competitors among advertisers who are promoting,
Wherein the step of extracting the inflator includes the step of applying a discount rate by dividing the rating by inflator,
The step of transmitting the produced advertisement to the advertiser
Outputting the intermediate result of the advertisement produced by the selected influencer to the advertiser in a graph and a diagram through the advertisement production management part so that the advertiser can confirm the advertisement, Wherein the advertiser is provided with advertisement status and advertisement uploading link for each of the influenza advertisers in a chart or list when the number of influsive advertisers is plural.
18. The method of claim 17,
A computer program stored on a medium for execution of a step of a matching management method of an advertiser and an Influencer combined with hardware.

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