KR102452980B1 - Matching service prviding method for advertiser - Google Patents

Abstract

Disclosed is a method for providing an advertiser customized matching service. In this method, the method for providing an advertiser customized matching service includes an advertiser search step of searching for individual advertisers meeting the advertiser filtering conditions set by an advertiser who wants to request an advertisement, and ranking the searched individual advertisers by a plurality of advertiser evaluation items. Advertiser ranking step to improve the ranking, advertiser overall ranking step to rank individual advertisers by synthesizing the ranking information for each advertiser evaluation item, and advertiser ranking information for each advertiser evaluation item obtained through the advertiser ranking step An advertiser ranking result providing step of providing an advertiser with an advertiser ranking screen interface that includes all of the advertiser overall ranking information obtained through the advertiser comprehensive ranking step, and automatically selected from individual advertisers belonging to the advertiser comprehensive ranking information or an advertisement request step of requesting an advertisement of the advertiser to a personal advertiser selected by the advertiser.

Description

Matching service providing method for advertiser

The present invention relates to a technology for providing an online platform service, and more particularly, to a technology for providing a service that matches an advertiser who wants to request an advertising agency and an advertiser who acts as an advertisement agent.

An advertisement method through a broadcasting channel such as a public wave or a terrestrial wave is well known. However, broadcast advertising has disadvantages in that it cannot target a specific consumer and is very expensive compared to the promotional effect. In addition to these broadcast advertisements, there is also a known method of advertising through an advertising company linked to a famous influencer. When an advertiser signs an advertising agency contract with an advertising company, the famous influencer advertises through an Internet channel. However, even in the case of famous influencer marketing through an advertising company, the cost is not small, so it is difficult for small business owners to use it, and it is difficult to check the advertising effect compared to the high price.

Domestic Registered Patent Publication No. 10-1790312 (Announced on October 25, 2017)

An object of the present invention is to provide a method that allows advertisers to directly request advertisements from individual users who have various online channels such as Facebook, Instagram, and blog.

In addition, an object of the present invention is to provide a method for enabling a customized matching service between an advertiser, an advertiser, and an advertisement producer in addition to a customized matching service between an advertiser and an advertiser (individual user).

An advertiser customized matching service providing method performed by an advertiser customized matching server according to an aspect includes an advertiser search step of searching for individual advertisers meeting an advertiser filtering condition set by an advertiser who wants to request an advertisement; Ads obtained through the advertiser ranking step of ranking the advertisements by a plurality of advertiser evaluation items, the advertiser comprehensive ranking step of ranking individual advertisers by synthesizing the ranking information for each advertiser evaluation item, and the advertiser ranking step An advertiser ranking result providing step for providing an advertiser with an advertiser ranking screen interface that includes both the advertiser ranking information for each self-evaluation item and the overall advertiser ranking information obtained through the advertiser comprehensive ranking step, and the advertiser overall ranking information It may include an advertisement requesting step of requesting an advertisement of the advertiser to a personal advertiser automatically selected from among individual advertisers belonging to or selected by the advertiser.

The advertiser filtering condition may include at least a part of the individual advertiser's residential area, advertisement field, online channel for advertisement, and advertisement target age.

The plurality of advertiser evaluation items may include at least a portion of a rating for an individual advertiser, advertisement performance, and an advertisement agency price.

In the advertiser general ranking step, individual advertisers may be ranked in consideration of a weight set by the advertiser for each advertiser evaluation item.

In the method for providing a customized matching service for advertisers, when a weight is set for each advertiser evaluation item by the advertiser after the step of providing the advertiser ranking result, the overall ranking information is updated by reflecting the set weight and provided to the advertiser by updating the advertiser ranking result. may include more.

The advertiser ranking screen interface includes a drag-and-drop graphic for each advertiser evaluation item and a plurality of weight setting areas with different weights, allowing the advertiser to drag each advertiser evaluation item graphic to any one weight setting area. It allows you to set weights for each advertiser evaluation item by dropping and dropping.

The method for providing an advertiser customized matching service includes a producer search step of searching for advertisement producers meeting a producer filtering condition set by an advertiser, and a producer ranking in which the searched advertisement producers are ranked by producer evaluation item selected by the advertiser from among a plurality of producer evaluation items. Advertise through the advertisement request stage with the producer comprehensive ranking information obtained through the producer comprehensive ranking step, which ranks the advertisement producers by synthesizing the ranking information for each producer evaluation item obtained through the producer ranking step and the producer ranking step A producer ranking result providing step provided to an individual advertiser who has been requested and confirmed to be accepted, and an individual advertiser who has been commissioned for an advertisement through an advertisement request step and has been confirmed to be accepted among advertisement producers with a predetermined rank or higher included in the producer overall ranking information The method may further include an advertisement production request step of requesting production of advertisement content to the advertisement producer selected by .

The present invention enables individual users (advertisers) who engage in social activities to directly request advertisements through various online channels such as Facebook, Instagram, YouTube, blog, Kakao Story, and Naver Band. This enables advertisers to target consumers through individual users. In addition, individual users can naturally obtain additional revenue through their online channels, and small business owners can request advertisements without burdening a large cost. In addition, it is possible to naturally induce competition for advertising among individual users, thereby further lowering advertising costs for small business owners.

In addition, by giving individual advertisers the right to finally select an advertisement producer while allowing the advertiser to group selectable advertisement producers, rather than the method in which the advertiser selects the advertisement producer, the advertiser as well as the individual advertiser can be satisfied. It becomes possible to select an advertising producer. This is a very important issue for an individual advertiser who will actually advertise with the advertisement content produced by the advertisement producer, because the advertisement is more effective when the advertisement content style of the advertisement producer is suitable for the advertisement style of the individual advertiser. .

1 is a block diagram of an advertiser customized matching service system according to an embodiment.
2 and 3 are flowcharts of a method for providing an advertiser customized matching service according to an embodiment.
4 is an exemplary diagram of an advertiser ranking screen interface according to an embodiment.
5 is an exemplary view of a screen interface for setting weights for each evaluation item.
6 is an exemplary diagram of a member registration screen configuration.
7 and 8 are diagrams illustrating the configuration of a personal advertiser registration screen.
9 is an exemplary diagram of an advertisement producer registration screen configuration.
10 is an exemplary diagram of a personal advertiser profile screen configuration.
11 is an exemplary diagram of an advertisement producer profile screen configuration.

The foregoing and further aspects of the present invention will become more apparent through preferred embodiments described with reference to the accompanying drawings. Hereinafter, the present invention will be described in detail so that those skilled in the art can easily understand and reproduce it through these examples.

1 is a block diagram of an advertiser customized matching service system according to an embodiment. 1, the advertiser customized matching service system may include one or more advertiser devices 100, one or more advertiser devices 200, one or more producer devices 300, and an advertiser customized matching server 400. have. However, the advertiser customized matching service system does not necessarily include all of these components, but may include only some. In one embodiment, the advertiser customized matching service system means only the advertiser customized matching server 400 among the configurations shown in FIG. 1 .

The advertiser device 100 is a device used by an advertiser who wants to request an advertisement, the advertiser device 200 is a device used by an individual advertiser who is a general public who has one or more online channels, and the producer device 300 is A device used by an advertisement producer to provide an advertisement content creation service to an advertiser. These are all communicationable computing devices, and may be mobile terminals such as desktop computers or laptops, as well as smart phones. That is, there is no limitation on the type of computing device.

Advertiser customized matching server 400 may be a server system configured including a web server, a web application server, a database server, etc. It can run under various operating systems not included. The advertiser customized matching server 400 searches for individual advertisers suitable for the advertiser and provides a matching service that connects the advertiser and the individual advertiser. can provide And in order to provide such a service, advertisers, individual advertisers, and advertisement producers may have to sign up for membership in advance.

Meanwhile, the communication network may include a plurality of heterogeneous networks and may support a plurality of communication protocols. For example, the communication network supports at least some of the communication protocols such as TCP/IP, IPX, SPX, NetBIOS, Ethernet, ARCNET, Fiber Distributed Date Interface (FDDI), IEEE 802.11, IEEE 802.11a, and direct synchronization connections. . Advertiser customized matching server 400 may communicate data with the advertiser device 100 through such a communication network, may also communicate data with the advertiser device 200 , and may additionally communicate data with the producer device 300 . .

2 and 3 are flowcharts of a method for providing an advertiser customized matching service according to an embodiment, which may be performed by one or more processors included in the advertiser customized matching server 400 . Before the description, it is natural that a computing device must be a medium for online access of advertisers, and this is also the case for individual advertisers and advertisement producers. First, FIG. 2 will be described. The advertiser customized matching server 400 searches for individual advertisers according to a personal advertiser search request from an online-connected advertiser (S100). In S100, the advertiser may set an advertiser filtering condition, and the advertiser customized matching server 400 searches for individual advertisers according to the advertiser filtering condition set by the advertiser. Here, the filtering items belonging to the advertiser filtering conditions are items that cannot rank individual advertisers. blog, etc.), advertisement target age, and the like, and the advertiser may select one or more filtering items to set the advertiser filtering conditions.

The advertiser customized matching server 400 ranks the individual advertisers searched according to the advertiser filtering conditions by a plurality of advertiser evaluation items (S110). The plurality of advertiser evaluation items may include at least some of ratings, popularity, advertising performance, and advertising agency prices for individual advertisers. Here, the rating for the individual advertiser may be made only by the advertiser and/or the advertisement producer, and the popularity may mean the number of followers for the individual advertiser's online channel. In addition, the plurality of advertiser evaluation items in S110 may be limited to those selected by the advertiser. That is, it may be limited to some evaluation items selected by the advertiser among all the advertiser evaluation items.

When the ranking of individual advertisers for each advertiser evaluation item is completed, the advertiser customized matching server 400 ranks the individual advertisers comprehensively based on the advertiser ranking information for each advertiser evaluation item (S120). That is, individual advertisers are ranked in consideration of all evaluation items. In one embodiment, the advertiser customized matching server 400 comprehensively ranks individual advertisers by reflecting the weight for each advertiser evaluation item set by the advertiser. That is, the advertiser customized matching server 400 ranks individual advertisers by synthesizing advertiser ranking information for each advertiser evaluation item, and ranks individual advertisers in consideration of the weight set for each advertiser evaluation item.

When S120 is completed, the advertiser customized matching server 400 provides the advertiser with the advertiser ranking information for each advertiser evaluation item obtained from S110 and the advertiser general ranking information obtained from S120 to the advertiser ( S130 ). The advertiser ranking screen interface provided through S130 is illustrated in FIG. 4 . The advertiser can check individual advertisers ranked by evaluation items (rating, performance, popularity, price), and can also check the ranking information (optimal result) of individual advertisers obtained by synthesizing them. In one embodiment, the advertiser general ranking information includes only a predetermined rank or higher. In addition, the advertiser's ranking for each evaluation item may be checked through the scroll bar illustrated in FIG. 4 , up to a lower ranking. In addition, the advertiser can also select and delete the evaluation item to be deleted on the advertiser ranking screen interface. In this case, the advertiser customized matching server 400 ranks individual advertisers by synthesizing advertiser ranking information for each evaluation item other than the deleted evaluation items, and then updates the advertiser general ranking information on the advertiser ranking screen interface. do.

In addition, the advertiser customized matching server 400 sets new weights for each advertiser evaluation item according to the command if there is an advertiser's weight setting command for each advertiser evaluation item after S130 (S140), and the set advertiser evaluation item After comprehensive ranking of individual advertisers by reflecting the star weight, the advertiser general ranking information on the advertiser ranking screen interface is updated (S150). And the advertiser customized matching server 400 requests the advertiser's advertisement to the individual advertiser selected by the advertiser from among individual advertisers with a predetermined rank or higher belonging to the advertiser general ranking information on the advertiser ranking screen interface provided through S130 or S150. (S160). Alternatively, the advertiser customized matching server 400 may automatically select a first-ranked individual advertiser to request an advertisement, and may automatically select a next-ranked individual advertiser to request an advertisement when the individual advertiser refuses to accept the advertisement.

5 is an exemplary view of a screen interface for setting weights for each evaluation item. As shown in FIG. 5 , the weight setting screen interface includes graphics 10 that can be dragged and dropped for each evaluation item and a plurality of weight setting areas 20 to which different weights are assigned. The evaluation item graphics 10 are movable by user manipulation, and the advertiser drags and drops each evaluation item graphic 10 to any one weight setting area 20 to weight each evaluation item. can be set. Meanwhile, the screen interface as shown in FIG. 5 may be reflected together on the advertiser ranking screen interface of FIG. 4 . In this case, the advertiser may update the advertiser general ranking information of FIG. 4 by dragging and dropping each evaluation item graphic 10 configured on the advertiser ranking screen interface to the desired weight setting area 20 .

Next, FIG. 3 will be described. FIG. 3 may be performed after a personal advertiser who will receive an advertisement request from the advertiser is determined through FIG. 2 . The advertiser customized matching server 400 searches for advertisement producers (advertisement experts) according to an advertisement producer search request from an online-connected advertiser (S200). In S200, the advertiser may set a producer filtering condition, and the advertiser customized matching server 400 searches for advertisement producers according to the producer filtering condition. Here, as the filtering items belonging to the producer filtering condition, a location, a history, an advertisement production service field, etc. may be exemplified. The advertiser customized matching server 400 ranks the found advertisement producers according to a plurality of producer evaluation items according to the producer filtering conditions (S210). The plurality of producer evaluation items may include at least a part of ratings, popularity, advertisement production performance, and advertisement production unit price for an advertisement producer.

When the ranking of the advertisement producers for each producer evaluation item is completed, the advertiser customized matching server 400 ranks the advertisement producers comprehensively based on the producer ranking information for each producer evaluation item ( S220 ). That is, the advertisement producers are finally ranked in consideration of all the producer evaluation items. In one embodiment, the advertiser customized matching server 400 comprehensively ranks advertisement producers by reflecting the weight for each evaluation item set by the advertiser. When S220 is completed, the advertiser customized matching server 400 provides the producer ranking information for each producer evaluation item obtained from S210 and the producer overall ranking information obtained from S220 to the advertiser (S230). The producer ranking screen interface provided through S230 may be similar to FIG. 4 . On the producer ranking screen interface, the advertiser may delete or add producer evaluation items, and accordingly, the producer overall ranking information is updated and provided. In addition, the advertiser may set a weight for each producer evaluation item through the method shown in FIG. 5 on the producer ranking screen interface, and accordingly, the producer overall ranking information is updated and provided.

When the advertiser approves the producer overall ranking information provided through the producer ranking screen interface, the advertiser customized matching server 400 provides the producer ranking screen interface to the individual advertiser who has been commissioned for advertisement through FIG. 2 (S240) . In one embodiment, the advertiser customized matching server 400 notifies the individual advertiser to request the selection of an advertisement producer, and the individual advertiser who received the notification connects online to the advertiser customized matching server 400 and displays the producer ranking screen interface. will be provided The individual advertiser can check the overall ranking information of producers with a predetermined rank or higher through the producer ranking screen interface, and selects an advertisement producer to request advertisement production from among advertisement producers with a predetermined rank or higher. Accordingly, the advertiser customized matching server 400 requests the advertisement producer selected by the individual advertiser to produce an advertisement (S250).

On the other hand, FIG. 6 is an exemplary view of the member registration screen, FIGS. 7 and 8 are exemplary views of the personal advertiser registration screen, FIG. 9 is an exemplary view of the advertisement producer (expert) registration screen, and FIG. 10 is a personal advertiser It is an example of a profile screen configuration, and FIG. 11 is an example of an advertisement producer (expert) profile screen configuration diagram. Users can register as advertisers when they sign up for membership, and can use online platform services by registering as individual advertisers or advertising experts. The contents of FIGS. 6 to 11 can be fully understood through the drawings, and an amplified description thereof will be omitted.

So far, with respect to the present invention, the preferred embodiments have been looked at. Those of ordinary skill in the art to which the present invention pertains will understand that the present invention may be implemented in a modified form without departing from the essential characteristics of the present invention. Therefore, the disclosed embodiments are to be considered in an illustrative rather than a restrictive sense. The scope of the present invention is indicated in the claims rather than the foregoing description, and all differences within the scope equivalent thereto should be construed as being included in the present invention.

100: advertiser device 200: advertiser device
300: producer device 400: advertiser customized matching server

Claims (7)

In the method of providing an advertiser customized matching service performed by an advertiser customized matching server,
an advertiser search step of searching for individual advertisers that satisfy advertiser filtering conditions including an advertisement field set by an advertiser who wants to request an advertisement, an online channel for advertisement, and an advertisement target age;
an advertiser ranking step of ranking the searched individual advertisers by rating, advertisement performance, and advertising agency price for individual advertisers, which are a plurality of advertiser evaluation items;
an advertiser general ranking step of ranking individual advertisers by synthesizing the ranking information for each advertiser evaluation item;
Provides advertiser ranking results that provide advertisers with an advertiser ranking screen interface that includes the advertiser ranking information for each advertiser evaluation item obtained through the advertiser ranking step and the advertiser overall ranking information obtained through the advertiser overall ranking step step;
After the step of providing the advertiser ranking result, when a weight is set for each advertiser evaluation item by the advertiser on the advertiser ranking screen interface, the advertiser ranking result updating step is provided to the advertiser by reflecting the set weight to update the advertiser overall ranking information ;
an advertisement request step of requesting an advertisement of an advertiser to a personal advertiser automatically selected from among individual advertisers included in the aggregated advertiser ranking information updated through the advertiser ranking result updating step;
a producer search step of searching for advertisement producers meeting the producer filtering condition set by the advertiser after the individual advertiser to receive the advertisement request from the advertiser is determined;
a producer ranking step of ranking the found advertisement producers for each producer evaluation item selected by an advertiser from among a plurality of producer evaluation items;
a producer comprehensive ranking step of ranking advertisement producers by synthesizing the ranking information for each producer evaluation item obtained through the producer ranking step;
a producer ranking result providing step of providing the total producer ranking information obtained through the producer comprehensive ranking step to an individual advertiser who has received an advertisement request through the advertisement request step and has been confirmed; and
an advertisement production request step of requesting advertisement content production to an advertisement producer selected by an individual advertiser who has received an advertisement request through the advertisement request step among advertisement producers having a predetermined rank or higher included in the producer comprehensive ranking information;
Advertiser customized matching service providing method comprising a. The method of claim 1,
The advertiser ranking screen interface includes a drag-and-drop graphic for each advertiser evaluation item and a plurality of weight setting areas with different weights, allowing the advertiser to drag each advertiser evaluation item graphic to any one weight setting area. A method of providing a matching service tailored to advertisers that allows you to set weights for each advertiser evaluation item by dropping and dropping. delete delete delete delete delete

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