KR20190014889A - Advertisement compensation system in advertising platform and the method thereof - Google Patents

Abstract

The present invention relates to an advertisement compensation system in an advertising platform and a method thereof for providing a compensational advertisement reward to an advertiser, a content producer, and a content distributor (or influencer). The advertisement compensation system in an advertising platform can individually provide a reasonable advertising reward, which is proportional to advertising performance, to a content producer and a content distributor. The advertisement compensation system comprises a registration unit, a content decision unit, a content management unit, and a reward giving unit.

Description

[0001] ADVERTISEMENT COMPENSATION SYSTEM IN ADVERTISING PLATFORM AND THE METHOD THEREOF [0002]

The present invention relates to an advertisement compensation system and a method thereof in an advertisement platform, and more particularly, to an advertisement compensation system and a method thereof in an advertisement platform, and more particularly, System and method.

In the digital environment resulting from the development of information and communication technology, advertisers can advertise to a content distributor (or Influencer) based on quantitative performance measurement through advertisements distributed on Social Network Service (SNS) (Advertising expenses) based on the sales revenue of the company.

In addition to the ability to distribute content distributors quantitatively, the achievement of digital advertising distribution is an important aspect of how much the advertising content leads to achievement. In other words, the performance of the advertisement contents is not a distribution ability of a content distributor but a capability of a content creator who produces a content.

In many cases, production and distribution are separated due to differences in the roles and capabilities of the content creator and the content distributor. However, in a conventional advertisement platform, a content creator who produces content related to the advertisement is required to pay a production fee proportional to the quantitative distribution performance ), And advertisers and content producers pay a price that they have agreed to in advance.

In addition, since the existing advertisement platform is officially produced by the request of the advertiser and there is no third party who can prove that it is used in actual distribution, it is possible to infringe copyright such as unauthorized use or copy Problems frequently occurred.

An example of an existing problem is that when an advertiser receives a proposal for content creation related to an advertisement from a plurality of content creators and does not pay a final price thereon, and only the idea of the content is stolen, And distributors are unauthorized to steal and distribute and receive compensation for advertisers based solely on their performance.

Korean Registered Patent No. 101393672 (registered May 2014, 201), "Method and System for Providing Compensatory Advertisement Service Using Dedicated URL" Korean Patent Laid-Open Publication No. 1020130039636 (published on Mar. 22, 2013), "Compensation method according to customer's advertisement using social network service, and advertisement service apparatus and system therefor"

It is an object of the present invention to provide an advertisement compensation system and method in an advertisement platform capable of providing a proper advertisement reward proportional to the advertisement result to each of a content creator and a content distributor by separating the content creator and the content distributor.

It is also an object of the present invention to provide an advertisement compensation system and method in an advertisement platform that can protect a produced content by paying a reward proportional to the advertisement result to a content producer.

It is also an object of the present invention to provide an advertisement compensation system and method for an advertisement platform that can improve the efficiency of advertisement performance by providing competition between a plurality of content producers and collaboration of a content distributor.

Further, the object of the present invention is to manage both the content submission history and the selection history of the content creator and the advertisement result detail through distribution of the content distributor, The present invention provides an advertisement compensation system and method for an advertisement platform capable of solving issues such as theft and theft.

A system for providing a compensatory advertising reward to an advertiser, a content producer, and a content distributor (or influencer) on an advertising platform according to an embodiment of the present invention, the system comprising: A content deciding section for deciding a distribution content suitable for the advertisement condition among a plurality of contents produced by the content creator and applying a distribution ratio of the advertisement reward, And a reward payment unit for paying the advertisement reward according to the distribution ratio to the content creator and the content distributor on the basis of the quantitative result, the content management unit managing the quantitative result of the content.

The registration unit may receive the advertisement condition including the production guide related to the production of the advertisement, the selection condition for selecting the distribution content, and the compensation condition of the incentive form from the advertiser and register the advertisement condition on the advertisement platform.

Wherein the content determination unit determines the distribution content based on the selection condition among the plurality of contents and determines a distribution ratio of the advertisement rewards to be provided to each of the content creator and the content distributor in accordance with a result of a result generated by the distribution content Can be set.

Wherein the content management unit manages at least one of content inquiry, content reproduction, number of clicks of contents, sales amount through contents, number of subscriptions, and number of applications installed on the basis of SNS (Social Network Service) The above quantitative results can be monitored.

The reward payout unit may pay the advertisement reward proportional to the quantitative result within a predetermined range to the content creator and the content distributor in accordance with the distribution ratio.

The advertisement compensation system according to the embodiment of the present invention may further comprise a control unit for controlling the activities and accesses of the advertiser, the content creator, and the content distributor in the advertisement platform.

A method of operating a system for providing a compensating advertisement reward to an advertiser, a content producer and a content distributor (or influencer) on an advertising platform according to an embodiment of the present invention, Comprising the steps of: registering an advertisement condition for an advertisement; determining a distribution content suitable for the advertisement condition among a plurality of contents produced by the content producer; applying a distribution ratio of an advertisement reward to the distribution content; Managing the quantitative result of the distribution content distributed by the distributor, and paying the advertisement reward according to the distribution ratio to the content producer and the content distributor based on the quantitative result.

Wherein the step of registering the advertisement condition includes receiving the advertisement condition including the production guide related to the production of the advertisement, the selection condition for selecting the distribution content, and the compensation condition of the incentive form from the advertiser, can do.

The step of applying the distribution ratio of the advertisement reward may apply the distribution ratio of the advertisement rewards to each of the content producer and the content distributor according to the quantitative result generated by the distribution content.

The step of managing the quantitative result of the distribution contents may include a content inquiry, a content reproduction, a number of content clicks, a sales amount through a content, a number of subscriptions, and an application based on distribution network of the content distributor on an SNS (Social Network Service) The number of installations, and the number of installations.

The step of paying the advertisement reward may pay the advertisement reward proportional to the quantitative result within a predetermined range to each of the content creator and the content distributor according to the distribution ratio.

According to the embodiment of the present invention, it is possible to separate the content creator and the content distributor and provide a legitimate advertisement reward proportional to the advertisement performance to each of the content creator and the content distributor.

Further, according to the embodiment of the present invention, it is possible to protect the produced content by paying a reward proportional to the advertisement result to the content creator.

Further, according to the embodiment of the present invention, competition between a plurality of content producers and cooperation of a content distributor can be provided to improve the efficiency of the advertisement performance.

Further, according to the embodiment of the present invention, by managing both the content submission history and the selection history of the content creator and the advertisement result detail through the distribution of the content distributor, It is possible to solve problems such as theft that may occur.

1 illustrates a configuration of an advertisement compensation system according to an embodiment of the present invention.
2 is a conceptual illustration of an operational relationship between an advertiser, a content creator, and a content distributor according to an embodiment of the present invention.
3 is a flowchart illustrating a process of providing an advertisement compensation service between an advertisement compensation system, an advertiser, a content creator, and a content distributor according to an embodiment of the present invention.
4 is a flowchart illustrating an advertisement compensation method according to an embodiment of the present invention.

Hereinafter, embodiments according to the present invention will be described in detail with reference to the accompanying drawings. However, the present invention is not limited to or limited by the embodiments. In addition, the same reference numerals shown in the drawings denote the same members.

Also, terminologies used herein are terms used to properly represent preferred embodiments of the present invention, which may vary depending on the viewer, the intention of the operator, or the custom in the field to which the present invention belongs. Therefore, the definitions of these terms should be based on the contents throughout this specification.

Embodiments of the present invention provide an advertisement reward for each of the content creator and the content distributor in proportion to the advertisement performance caused by the content on the advertisement platform so that the advertiser can reflect the desired goal, The producer and the content distributor take the right to receive a fair price for content creation and distribution. At this time, the advertisement platform according to the embodiment of the present invention may be in the form of SNS or online URL, and the content may be in the form of an image, a moving image, a banner, a character and a comment (phrase) related to the advertisement.

A system and method according to embodiments of the present invention will be described with reference to Figs. 1 to 4. Fig.

1 illustrates a configuration of an advertisement compensation system according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement compensation system according to an embodiment of the present invention includes a content creator and a content distributor (or an influencer) Lt; / RTI >

The advertisement compensation system 100 according to the embodiment of the present invention includes a registration unit 110, a content determination unit 120, a content management unit 130, and a reward payment unit 140. In addition, the advertisement compensation system 100 according to the embodiment of the present invention may further include a control unit 150 that controls the activities and accesses of the advertiser, the content creator, and the content distributor in the advertisement platform.

The registration unit 110 registers an advertisement condition for the advertisement by the advertiser.

At this time, the registering unit 110 may receive an advertisement condition including an authoring guide related to the production of the advertisement, a selection condition for selecting the distribution content, and a reward condition of the incentive form from the advertiser, and register the advertisement condition on the advertisement platform. The production guide may include at least any one of an advertisement purpose, a goal, an image, a moving image, a banner, a character, and a comment (phrase), and may include a comment to be reflected in the production of the content from the advertiser can do.

In addition, the selection condition may be any one of a selection method based on an advertiser's selection input and an open type voting method through an advertisement platform, and the compensation condition may be determined based on a flat- It can be a percentage of the incentive format that is proportional to the advertising performance that is generated.

Furthermore, the registration unit 110 may register the advertiser information, the content producer information, and the content distributor information. For example, the registration unit 110 can receive and register at least one of the name, the advertiser's product, the advertiser's rating, and the advertisement history from the advertiser in the initial state of the advertisement platform, At least one of the career information, the career history, the submission history, and the desired reward amount can be received and registered, and at least one of the name, e-mail and ID from the content distributor, Any one or more pieces of information can be received and registered.

After that, the registration unit 110 determines whether or not the usage right in the advertisement platform is determined based on the information received from the advertiser, the content creator, and the content distributor, and registers the usage right in the advertisement platform when the registered usage right exceeds the preset authority level . Here, the authority reference is set by various contents fields such as art, image, image, animation, product, product, sound source, trademark, design, etc. to which the advertisement compensation system 100 according to the embodiment of the present invention is applied And may be set by an administrator or user of the advertising platform.

At this time, in one embodiment, the controller 150 of the advertisement compensation system 100 according to the embodiment of the present invention may provide the registered advertisement condition to the content creator and receive the production decision on the advertisement from the content creator . For example, the content creator can determine whether to produce the content based on the production guide registered by the advertiser, the selection condition, and the reward condition.

According to the embodiment, the content creator may adjust the distribution ratio between the content creator and the content distributor included in the reward condition or adjust the advertisement condition and transmit it to the control unit 150. [ Accordingly, the advertisement compensation system 100 according to the embodiment of the present invention can provide the tuning condition received from the content creator to the advertiser or the content distributor, receive the final approval for tuning from the advertiser or the content distributor, You can also register. In addition, tuning of the distribution ratio or coordination of the advertisement conditions as described above can be received from the content creator as well as from the content distributor, which can also be finalized by sharing opinions between the advertiser, the content creator, have.

In one embodiment, the advertisement compensation system 100 according to the embodiment of the present invention uploads an advertisement condition or a final final advertisement condition on an advertisement platform, and a plurality of content creators monitors the condition to voluntarily (Provided). That is, the content creator can decide whether or not to produce the content by examining the advertisement conditions for the advertisement that is uploaded on the advertisement platform, either arbitrarily or arbitrarily.

The content determination unit 120 determines distributed content suitable for an advertisement condition among a plurality of produced contents, and applies a distribution ratio of advertisement rewards to the distributed content.

At this time, the content determination unit 120 can determine the distribution content according to the selection condition presented by the advertiser among a plurality of contents produced by the content producer, and if the advertisement result generated by the distribution content exists within the range set by the advertiser A distribution ratio of the advertisement rewards to be provided to each of the content creator and the content distributor can be set and uploaded on the advertisement platform.

For example, the content determining unit 120 may determine distributed content according to an advertiser's selection input among a plurality of contents submitted from a plurality of content producers, or distribution content included in a selection range preset by the advertiser. Furthermore, the content determination unit 120 may publish a plurality of contents on the advertisement platform, and may determine distribution contents to be selected based on votes of a plurality of users. At this time, the determined distribution contents may be singular or plural.

Thereafter, when the advertisement result is generated by the selected distribution content, the content determination unit 120 sets a distribution ratio for providing an advertisement reward in the form of an incentive to each of the content creator and the content distributor, have. At this time, the distribution ratios of the advertisement rewards allocated to the content creator and the content distributor can be set by the advertiser according to the personality, purpose, goal, effect, and profit of the advertisement, and according to the embodiment, , The content creator, and the content distributor.

In one embodiment, the control unit 150 of the advertisement compensation system 100 according to the embodiment of the present invention discloses the distribution ratio of the distribution content and the advertisement reward determined from the content determination unit 120 to the advertisement platform, Determines the distribution of the content by referring to the distribution ratio of the advertisement rewards, and distributes the distributed content autonomously according to the personal decision.

In one embodiment, the control unit 150 of the advertisement compensation system 100 according to the embodiment of the present invention may provide a distribution ratio of the distribution content and the advertisement reward to the content distributor designated by the recommendation of the advertiser or the content producer. For example, the advertiser or content creator can designate an influential content distributor on the SNS or online, and the control unit 150 can provide the distribution content to the specified content distributor. As another example, a given content distributor may have history with an existing advertiser or content creator.

The content management unit 130 manages the quantitative result of the distributed content distributed by the content distributor.

At this time, the content distributor (influenza) can be a powerful individual who has a strong influence on social network services (SNS) or online followers.

Accordingly, the content distributor can distribute the distributed content through at least one of a social network service (SNS) or an online content upload, a comment, and a hashtag. For example, the content distributor may be a blog form such as naver, daum, nate or the like, or a twitter, a naverband, a facebook, a kakaostory, (Or upload) information including content, comments, and a hashtag to a bulletin board form such as an instagram or the like.

That is, the content management unit 130 can monitor the quantitative result related to the distribution content based on the distribution activity of the content distributor. For example, the content management unit 130 may monitor quantitative results of at least one of content inquiry, content reproduction, the number of clicks of content, the sales amount of advertisement through content, the number of subscriptions, and the number of applications installed.

The reward payment unit 140 pays the advertisement reward according to the distribution ratio to the content creator and the content distributor based on the quantitative result. In other words, the reward payment unit 140 intends to provide the advertisement reward proportional to the advertisement performance to the content creator and the content distributor.

Specifically, the reward payment unit 140 can pay an advertisement reward proportional to the quantitative result of the distribution content within a predetermined range from the advertiser to each of the content creator and the content distributor according to the distribution ratio.

For example, the reward payment unit 140 may pay an advertising reward proportional to the advertising performance generated by the distribution content, and apply a distribution ratio to the advertisement performance, Rewards can be paid.

According to the embodiment, the reward payment unit 140 may pay an advertising reward proportional to the advertising result exceeding the predetermined target value set by the advertiser, or may calculate the advertising reward for the advertising result exceeding the predetermined target value Or pay an advertising reward proportional to the time of the advertisement's performance. That is, the timing and the manner of providing the advertisement reward according to the advertisement result can be changed by the advertiser, so that the present invention is not limited thereto. However, the advertisement compensation system 100 according to the embodiment of the present invention applies the distribution ratio to the generated advertisement performance, and provides the distribution result to each of the content creator and the content distributor.

According to the embodiment, the reward payment unit 140 may pay different amounts of advertising rewards to the content creator and the content distributor, and the payout ad reward may be specified by the advertiser or by a percentage value set in the ad platform . At this time, the ad reward may be cash, or it may be an online money or point used online.

The advertisement compensation system 100 according to the embodiment of the present invention may further include a database unit 160. The database unit 160 may store the advertiser information registered by the registration unit 110, And may store and maintain online activity information on advertisements and contents updated in real time. Accordingly, the advertisement compensation system 100 according to the embodiment of the present invention can solve issues such as theft or copying that may occur afterward between the advertiser, the content creator, and the content distributor.

1, an advertisement compensation system 100 according to an exemplary embodiment of the present invention forms a series of signal connection relationships with an advertiser, a content creator, and a content distributor via an interface module 170, (E.g., information related to the advertisement platform) and transmits information related thereto, and reliably stores and manages the received data in the database unit 160 can do. In addition, the control unit 150 can control to provide an advertisement compensation service in the advertisement platform.

Referring to FIG. 1, an advertiser, a content creator, and a content distributor are illustrated as a single terminal. However, since the present invention is described more clearly, the advertisement compensation system 100 according to the embodiment of the present invention includes a plurality of advertisers , A plurality of content producers, and a plurality of content distributors.

According to an embodiment, an advertiser, a content creator, and a content distributor register ad and advertisement conditions through at least one terminal of a smartphone, a desktop PC, a mobile terminal, a PDA, a notebook, and a tablet PC owned by the advertiser, And conduct distribution activities. At this time, the terminal can receive information according to selection inputs of an advertiser, a content creator, and a content distributor through an application, and can perform a predetermined function set operation through a screen including a touch sensing area And may be a device including one or more physical buttons or virtual buttons, so the type and form are not limited thereto.

2 is a conceptual illustration of an operational relationship between an advertiser, a content creator, and a content distributor according to an embodiment of the present invention.

Referring to FIG. 2, an advertisement compensation system according to an embodiment of the present invention may include an advertiser 210, a content producer 220, and a content distributor 230 in a network.

For example, an advertisement reward system according to an embodiment of the present invention may include a plurality of advertisers 210, a plurality of content producers 220, and a plurality of content distributors 230, The advertiser 210, the content creator 220, and the content distributor 230 in order to describe the description.

The advertiser 210 is required to 1) register a production guide, a selection condition, and a reward condition related to an advertisement for advertisement in various contents fields such as art, image, image, animation, product, product, sound source, do.

At this time, the production guide may include at least any one of an advertisement purpose, a goal, an image, a moving picture, a banner, a character, and a comment (a phrase) ). In addition, the selection condition may be any one of a selection method based on an advertiser's selection input and an open type voting method through an advertisement platform, and the compensation condition may be determined based on a flat- It can be a percentage of the incentive format that is proportional to the advertising performance that is generated.

Then, the content creator 220 determines whether to create the content by checking the production guide, the selection condition, and the compensation condition registered by the advertiser 210, and 2) produces a content related to the advertisement and provides the content to the advertiser 210 .

Accordingly, the advertiser 210 determines 3) distributed content corresponding to the selection condition among the contents received from the content producer 220, and uploads it by applying the distribution ratio of the advertisement rewards according to the advertisement performance generated from the distribution content. At this time, the distribution ratio of the advertisement rewards is a ratio of revenue distributed to each of the content creator 220 and the content distributor 230 in proportion to the advertisement performance generated from the distribution content.

4) The content distributor 230 receives distribution ratios of the distribution content and the advertisement reward from the advertiser 210 or the content producer 220 to determine whether to distribute the content.

The advertiser 210 then monitors the distribution activity performed by the decision of the content distributor 230 to manage the quantitative results of the distribution content. For example, the content distributor 230 may include a blog form such as a naver, daum, or nate, or a tweet, a naverband, a facebook, a kakaostory (Or uploads) information including contents, comments, and hashtags to the form of a bulletin board such as an invitation message, an invitation message, and an instagram.

Accordingly, the advertiser 210 pays an advertisement reward proportional to the quantitative result to each of the content creator 220 and the content distributor 230 according to the distribution ratio.

Depending on the embodiment, content creator 220 and content distributor 230 may be performed by one person, rather than being detached as shown in FIG. That is, the content creator 220 may distribute the content, and the content distributor 230 may produce the content.

3 is a flowchart illustrating a process of providing an advertisement compensation service between an advertisement compensation system, an advertiser, a content creator, and a content distributor according to an embodiment of the present invention.

The advertisement compensation system 100 according to the embodiment of the present invention may include a plurality of advertisers 10, a plurality of content producers 20 and a plurality of content distributors 30, The content creator 20, and the content distributor 30 to describe a plurality of advertisers 10, a content creator 20, and a content distributor 30, respectively.

3, with the session between the advertiser 10, the content creator 20 and the content distributor 30 connected to the advertisement compensation system 100 according to the embodiment of the present invention, The production guide, reward condition, and selection condition for the advertisement are registered on the reward system 100 (step 301).

For example, the advertiser 10 may register a production guide related to the production of the advertisement on the advertisement compensation system 100, an advertisement condition including the selection condition for selecting the distribution content, and the compensation condition of the incentive format.

Then, in step 302, the advertisement compensation system 100 uploads a production guide for the advertisement, a reward condition, and a selection condition. Depending on the embodiment, the advertising conditions including the production guide, reward conditions and selection conditions uploaded on the advertisement reward system 100 may be changed by the content creator 20 or the content distributor 30, The system 100 can upload and publish the changed information on the advertisement platform in real time.

In step 303, the content creator 20 determines whether to create the content by checking the uploaded advertisement and the advertisement condition, and receives the guide, the compensation condition, and the selection condition for the advertisement according to the determination. At this time, the advertisement compensation system 100 may provide the uploaded advertisement and the advertisement condition to the content creator 20, but the content creator 20 may personally confirm and receive the uploaded advertisement and the advertisement condition. In other words, the content creator 20 can arbitrarily or arbitrarily receive advertisement and advertisement conditions.

Then, in steps 304 and 305, the content creator 20 creates the content for the advertisement and provides the produced content to the advertisement compensation system 100. [

The advertisement compensation system 100 selects the distribution content among the contents in step 306 and applies the distribution ratio of the advertisement rewards. For example, the advertisement compensation system 100 can select the distribution content among the contents produced by the content producer 20 based on the advertisement condition received from the advertiser 10. [ At this time, the advertisement compensation system 100 can apply the selection method of the advertiser 10 or the open type voting method.

Also, at step 306, the advertisement compensation system 100 distributes the advertisement content to each of the content creator 20 and the content distributor 30 when the advertisement result is caused by the distribution content based on the advertisement condition received from the advertiser 10 Ad Rewards ratio can be set. At this time, the distribution ratio can be determined by the advertiser according to the nature, purpose, goal, effect and profit of the advertisement.

Thereafter, in step 307, the advertisement compensation system 100 uploads the distribution content and the distribution ratio.

In step 308, the content creator 20 confirms and receives the distribution ratio of the uploaded distribution content and the advertisement reward, and provides the distribution content and the distribution ratio received to the content distributor 30 (step 309). At this time, the advertisement compensation system 100 or the content creator 20 can provide the uploaded distribution content and the distribution ratio to the content distributor 30, but the content distributor 30 can distribute the uploaded distribution content and the distribution ratio in an individual As shown in FIG. In other words, the content distributor 30 can receive the distributed content and the distribution ratio either arbitrarily or arbitrarily.

Thereafter, in step 309, the content distributor 30 receives the distribution content and the distribution ratio from the advertisement compensation system 100 or the content producer 20 and determines whether to distribute the distribution content and distribution ratio.

Thereafter, in step 310, the content distributor 30 distributes the distributed content. For example, the content distributor 30 may distribute the distributed content through at least one of a social network service (SNS) or an online content upload, a comment, and a hashtag.

In step 311, the advertisement compensation system 100 monitors the distributed content distributed by the content distributor 30 for a certain period of time. For example, the advertisement compensation system 100 may monitor quantitative results of at least one of a content inquiry, a content reproduction, a number of clicks of the content, a sales amount of the advertisement through the content, the number of subscriptions, and the number of applications installed.

Thereafter, in steps 312 and 313, the advertisement compensation system 100 manages the quantitative result of the distributed content according to the monitoring, and distributes the advertisement reward (or the advertisement compensation service) proportional to the quantitative result to the content creator 20 according to the distribution ratio. And the content distributor 30, respectively.

4 is a flowchart illustrating an advertisement compensation method according to an embodiment of the present invention.

The method shown in FIG. 4 may be performed by the advertisement compensation system according to the embodiment of the present invention shown in FIG.

In step 410, an advertisement condition for the advertisement is registered by the advertiser.

For example, the step 410 may be a step of receiving an advertisement condition including an authoring guide related to the production of the advertisement, a selection condition for selecting the distribution contents, and a reward condition of the incentive form from the advertiser and registering the advertisement condition on the advertisement platform.

At this time, the production guide may include at least any one of an advertisement purpose, a goal, an image, a video, a banner, a character, and a comment (a phrase) . ≪ / RTI > In addition, the selection condition may be any one of a selection method based on an advertiser's selection input and an open type voting method through an advertisement platform, and the reward condition may be generated from a distribution content based on a flat- It can be a percentage of the incentive format that is proportional to the advertising performance.

In step 420, a distribution content suitable for an advertisement condition is determined among a plurality of contents produced by the content creator. For example, the step 420 may be a step of determining a distribution content suitable for the selection condition presented by the advertiser among a plurality of contents produced by the contents producer.

Then, in step 430, the distribution ratio of the advertisement rewards for the distribution content is applied and uploaded.

For example, if an advertisement result generated by the selected distribution content occurs, a distribution rate for providing an advertisement reward in the form of an incentive to each of the content creator and the content distributor can be set and uploaded on the advertisement platform have. At this time, the distribution ratios of the advertisement rewards allocated to the content creator and the content distributor can be set by the advertiser according to the personality, purpose, goal, effect, and profit of the advertisement, and according to the embodiment, , The content creator, and the content distributor.

And manages the quantitative result of the distributed content distributed by the content distributor in step 440.

At this time, the content distributor can distribute the distributed content through at least one of a social network service (SNS) or an online upload, a comment, and a hashtag. For example, the content distributor may be a blog form such as naver, daum, nate or the like, or a twitter, a naverband, a facebook, a kakaostory, (Or upload) information including content, comments, and a hashtag to a bulletin board form such as an instagram or the like.

That is, the step 440 monitors the quantitative result of at least one of the content inquiry, the content reproduction, the number of clicks of the content, the sales amount of the advertisement through the content, the number of subscriptions and the number of applications installed on the basis of the distribution activity of the content distributor Lt; / RTI >

In step 450, an advertisement reward according to the distribution ratio is paid to the content creator and the content distributor based on the quantitative result.

For example, the step 450 may be a step of paying an advertisement reward proportional to the quantitative result of the distributed content within a predetermined range from the advertiser to each of the content creator and the content distributor according to the distribution ratio.

Depending on the embodiment, step 450 may pay a different percentage of the ad rewards to the content creator and the content distributor, and the payout ad reward may be specified by the advertiser or by a percentage value set in the ad platform. At this time, the ad reward may be cash, or it may be an online money or point used online.

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA) A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CDROMs and DVDs, magnetic optical media such as floppy disks, magnetooptical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

10, 210: Advertiser
20, 220: Content creator
30, 230: Content distributor
100: Ad Compensation System

Claims (12)

A system for providing a rewarding reward for advertisers, content producers and content distributors (or influencers) on an advertising platform,
A registration unit for registering an advertisement condition for the advertisement by the advertiser;
A content determining unit for determining a distribution content suitable for the advertisement condition among a plurality of contents produced by the content creator and applying a distribution ratio of the advertisement reward;
A content management unit for managing a quantitative result of the distribution content distributed by the content distributor; And
And a reward payment unit for paying the advertisement reward according to the distribution ratio to the content creator and the content distributor based on the quantitative result,
And an advertisement reward system. The method according to claim 1,
The register
And receives the advertisement condition including a production guide related to the production of advertisement, a selection condition for selecting the distribution content, and an incentive-type compensation condition from the advertiser, and registers the advertisement condition on the advertisement platform. 3. The method of claim 2,
The content determination unit
An advertisement that determines the distribution content based on the selection condition among the plurality of contents and sets a distribution ratio of the advertisement rewards to be provided to each of the content creator and the content distributor in accordance with a result of a result generated by the distribution content, Compensation system. The method according to claim 1,
The content management unit
A quantitative result of at least one of content inquiry, content reproduction, the number of clicks of contents, the amount of sales through contents, the number of subscriptions, and the number of applications installed on the basis of the distribution activity of the contents distributor on the SNS (Social Network Service) Monitoring the advertising compensation system. 5. The method of claim 4,
The reward payment unit
And the advertisement reward proportional to the quantitative result within a predetermined range is paid to each of the content creator and the content distributor according to the distribution ratio. The method according to claim 1,
A controller for controlling activities and accesses of the advertiser, the content creator, and the content distributor in the advertisement platform;
Further comprising: Claims 1. A method of operating a system for providing rewarding rewards to advertisers, content producers and content distributors (or influencers) on an advertising platform,
Registering an advertisement condition for the advertisement by the advertiser;
Determining distribution content suitable for the advertisement condition among a plurality of contents produced by the content creator;
Applying a distribution ratio of advertisement rewards to the distribution content;
Managing quantitative results of the distributed content distributed by the content distributor; And
Paying the advertisement reward according to the distribution ratio to the content creator and the content distributor based on the quantitative result
Gt; 8. The method of claim 7,
The step of registering the advertisement condition
Receiving an advertisement condition including an authoring guide related to production of an advertisement, a selection condition for selecting the distribution content, and a compensation condition of an incentive form from the advertiser, and registering the advertisement condition on the advertisement platform. 8. The method of claim 7,
The step of applying the distribution ratio of the advertisement reward
And applying a distribution ratio of the advertisement rewards to each of the content creator and the content distributor according to a quantitative result generated by the distribution content. 8. The method of claim 7,
The step of managing the quantitative result of the distributed content
At least any one of the content inquiry, the content reproduction, the number of clicks of the content, the sales amount through the content, the number of subscriptions, and the number of applications installed on the basis of the distribution activity of the content distributor on the SNS (Social Network Service) The advertising compensation method. 11. The method of claim 10,
The step of paying the advertising reward
And the advertisement reward proportional to the quantitative result within a predetermined range is paid to the content creator and the content distributor in accordance with the distribution ratio. 12. A computer program stored in a computer-readable medium for performing the method of any one of claims 7 to 11.

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