KR102490798B1 - Influencer marketing service method - Google Patents

Abstract

The present invention relates to an influencer marketing service method, and more particularly, to provide marketing services by connecting advertisers who want to advertise products or services through a platform and influencers (reviewers) who can experience and turn them into content. It is about influencer marketing service method. According to the present invention, advertisers who want to publicize products or services and influencers (reviewers) who can experience and turn them into content are connected through the platform, thereby providing advertisers with a space to select and communicate with desired influencers. It has the effect of providing influencers with the opportunity to experience various products or services and generate revenue.

Description

Influencer marketing service method {Influencer marketing service method}

The present invention relates to an influencer marketing service method, and more particularly, to provide marketing services by connecting advertisers who want to advertise products or services through a platform and influencers (reviewers) who can experience and turn them into content. It is about influencer marketing service method.

Influencer marketing has been growing steadily over the past few years. Although growth has slowed down for a while due to fake followers, transparency (manipulation) of postings, and influential and obscure influencers, there is no debate about the effectiveness of influencer marketing.

As influencer marketing and social media marketing become more closely linked according to marketing trends in 2020, companies are expected to utilize influencer marketing alongside content marketing or social media marketing.

For influencer marketing, companies need a platform that can focus more on finding influencers similar to their brand values and simplify the process of selecting influencers to collaborate with. Accordingly, the importance of the influencer platform will increase and it can be said that it is an area with great growth potential.

Existing influencer platforms focus on specific areas such as channel performance analysis or influencer content distribution, such as review result reporting systems or experts directly monitoring review content quality.

However, there is a delicate balance in influencer marketing. In some cases, posting posts on the feed of an influencer with a large number of followers can effectively lead to the effect of promoting a company's product, but it cannot be concluded that they necessarily have a great influence.

Rather, micro-influencers, who have fewer followers than mega-influencers, but are loyal and have a large fan base, provide better value to brands.

Therefore, on the influencer platform, companies select influencers by systematizing information for selecting influencers (mega-influencer/micro-influencer, number of followers, issue history, average number of comments/average number of views per post, etc.) and services that can increase efficiency in management are desired.

Also, you should focus on the relationship between the company and the influencer (reviewer). If you find the influencer that best matches your brand image, you won't have to select a new influencer every time you run a campaign like in the past.

It is necessary to prepare devices within the platform to maintain strong relationships with influencers so that they can continuously convert potential consumers.

KR10-2020-0025966A

The present invention was created to solve this problem, and by connecting advertisers who want to advertise products or services with influencers (reviewers) who can experience and turn them into content through a platform, advertisers can directly find the influencers they want. Its purpose is to provide influencer marketing service methods that provide a space for selection and communication, and provide influencers with opportunities to experience various products or services and generate revenue.

According to one aspect of the influencer marketing service method in the influencer marketing service server according to the present invention for achieving the above object, (a) at least one input on the platform so that the advertiser can select an influencer Storing information on more than one influencer; (b) providing information on at least one influencer for an influencer marketing service at the request of an advertiser logged in on the platform; (c) requesting the selected influencer to write a review when the advertiser selects an influencer to write a review for a specific product or service from the information on at least one influencer provided above; and (d) when the influencer selected by the advertiser completes writing a review for a specific product or service of the advertiser, receiving a message informing that the writing of the review has been completed.

In addition, in the step (a), the influencer information may include any one of mega influencer, micro influencer, issue history, average number of comments per post, average number of views, and existing review content information. there is.

In addition, in step (a), the product or service that the advertiser intends to market may be classified by category, and the influencer information may be converted into a database and stored.

In addition, the step (b) may include generating influencer ranking information according to a sorting method selected by the advertiser in a category selected by the advertiser from among the classified categories; and providing influencer information selected by the advertiser from among influencer ranking information generated according to a sorting method selected by the advertiser.

In addition, the influencer ranking information may be information selected and sorted by any one of the number of followers, the number of weekly comments, and the number of weekly views of the influencer.

In addition, the step of providing information on the influencer selected by the advertiser may include requesting a coin payment for browsing information on the influencer selected by the advertiser; Completing a coin payment for browsing information on an influencer selected by the advertiser; and providing information on the influencer selected by the advertiser when the coin payment is completed.

In addition, the step (d) may include sending an inquiry message about whether the influencer selected by the advertiser has written a review for a specific product or service of the advertiser; requesting coin payment from the advertiser as a reward for writing a review of the influencer when receiving a review writing completion message from the influencer selected by the advertiser; Completing the coin payment for writing reviews of the influencer according to the coin payment request of the advertiser; and when the advertiser's coin payment is completed, sending a message informing that the coin payment has been completed in return for the influencer writing a review.

In addition, after the step of transmitting the message indicating that the coin payment has been completed, a step of determining whether a cash refund for the coin held by the influencer is requested may be further included.

In addition, when a cash refund for the coin held by the influencer is requested, confirming the coin held by the influencer; and refunding in cash an amount corresponding to the coins held by the influencer.

In addition, when refunding cash for the coin held by the influencer, a predetermined refund fee may be deducted and refunded.

According to the present invention, advertisers who want to publicize products or services and influencers (reviewers) who can experience and turn them into content are connected through the platform, thereby providing advertisers with a space to select and communicate with desired influencers. It has the effect of providing influencers with the opportunity to experience various products or services and generate revenue.

In addition, direct communication between advertisers and influencers (reviewers) has the effect of rationally using advertisers' advertising costs.

In addition, it has the effect of providing influencers (reviewers) with opportunities to generate profits with coins obtained through various product or service experiences.

In addition, it is not a platform consisting only of mega influencers like existing platforms, but a multi-channel network (MCN) that recruits and manages influencers who have a strong fan base with high loyalty and expertise in a specific market. It has the effect of helping influencers (reviewers) communicate directly with advertisers and protecting the copyright of content.

1 is a diagram showing the overall configuration of an influencer marketing service system according to an embodiment of the present invention.
FIG. 2 is a diagram showing the detailed configuration of the influencer marketing service server in FIG. 1 .
3 to 6 are diagrams illustrating a process of an influencer marketing service method according to an embodiment of the present invention.
7 is a diagram illustrating an example of payment coin charging.
8 is a diagram showing an example of an influencer information registration method in the influencer marketing service method of the present invention.
FIG. 9 is a diagram illustrating an example of a method of extracting core keywords for each influencer in FIG. 8 .
FIG. 10 is a diagram illustrating an example of a method of classifying influencer categories based on core keywords extracted for each influencer in FIG. 8 .

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, the terms or words used in this specification and claims should not be construed as being limited to the usual or dictionary meaning, and the inventor appropriately uses the concept of the term in order to explain his/her invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention based on the principle that it can be defined. Therefore, the embodiments described in this specification and the configurations shown in the drawings are only the most preferred embodiments of the present invention and do not represent all of the technical ideas of the present invention, so various alternatives can be made at the time of this application. It should be understood that there may be equivalents and variations.

1 is a diagram showing the overall configuration of an influencer marketing service system according to an embodiment of the present invention.

As shown, the influencer marketing service system of the present invention may include an influencer terminal 100, an influencer marketing service server 300, and an advertiser terminal 500.

The influencer terminal 100 is a terminal for receiving influencer marketing services from the influencer marketing service server 300, where the influencer is a social network service (SNS) such as blog, YouTube, and Instagram. It can mean a social media celebrity with hundreds of thousands of subscribers (followers).

The influencer marketing service server 300 connects advertisers who want to advertise their specific products or services with influencers (reviewers) who experience their specific products or services and provide review services through their own channels. can

When an advertiser and an influencer are matched, the influencer marketing service server 300 may recommend an influencer having similar characteristics to the advertiser by reflecting the advertiser's information.

When an advertiser and an influencer are matched, the influencer marketing service server 300 may perform a coin payment from the advertiser through coin charging that can be charged in the server for the cost of viewing (subscribing) the influencer to the advertiser.

The influencer marketing service server 300 checks the information of at least one influencer viewed or recommended by the advertiser, and then requests the influencer selected by the advertiser to write a review for a specific product or service of the advertiser. You can ask Ruencer to write a review.

The influencer marketing service server 300 checks when a review of a product or service of a specific advertiser is written by an influencer and uploaded through the corresponding channel, and then pays the advertiser for the influencer's review writing. You can make a payment by requesting a coin payment as

The advertiser terminal 500 is an advertiser terminal that wants to advertise its own specific product or service, and receives influencer information for selecting an influencer provided from the influencer marketing service server 300 to advertise its specific product or service. By selecting the most suitable influencer for the service, efficient marketing service can be provided.

FIG. 2 is a diagram showing the detailed configuration of the influencer marketing service server in FIG. 1 .

As shown, the influencer marketing service server 300 of the present invention includes an influencer information input unit 301, a coin charging payment unit 302, an influencer information providing unit 303, and a communication unit ( 304), a control unit 305, an influencer information storage unit 306, a review writing confirmation unit 307, and a coin cash refund unit 308.

The influencer information input unit 301 may receive influencer information for selecting an influencer of an advertiser. Here, the influencer information for selecting an influencer may include any one of mega influencer, micro influencer, issue history, average number of comments per post, average number of views, and existing review content information.

The coin charging payment unit 302 provides a coin charging service to the advertiser terminal who wants to use the influencer marketing service, and when the advertiser pays for the influencer information viewing (subscription) or influencer review writing, the advertiser Payment can be made by requesting coin payment through the terminal.

The influencer information providing unit 303 may provide influencer information for selecting an influencer according to an advertiser's request. Here, the influencer information is information on whether the influencer is a mega influencer or a micro influencer, and any one of the influencer's issue history, average number of comments per post, average number of views, and existing review content information. information may be included.

The influencer information providing unit 303 provides influencer ranking information according to the sorting method selected by the advertiser among the influencer's number of followers, weekly number of comments, and weekly number of views, so that among the influencer ranking information, the influencer ranking information is determined by the advertiser. Selected influencer information can be provided.

When matching an advertiser and an influencer, the influencer information providing unit 303 may recommend an influencer having characteristics similar to that of the advertiser by reflecting the information of the advertiser input when registering as a member.

Here, the information of the advertiser may include information about the product or service name, category, and preference of the influencer that the advertiser intends to market. may be included.

The communication unit 304 may communicate with each component of the influencer marketing service system to transmit/receive information necessary for the influencer marketing service or transmit a control signal.

The control unit 305 may perform a series of overall controls related to the influencer marketing service by transmitting and receiving control signals to and from each component of the influencer marketing service system.

The influencer information storage unit 306 may store the influencer information input from the influencer information input unit 301 for selecting the influencer of the advertiser into a database.

The review writing confirmation unit 307 may check a review written by an influencer selected by an advertiser. In other words, the coin payment for the influencer's review is completed, and the review uploaded to the influencer's channel can be checked.

The coin cash refund unit 308 can refund cash in an amount corresponding to the coin held by the influencer after confirming the coin held by the influencer when a cash refund is requested from the influencer.

3 to 6 are diagrams showing a process of an influencer marketing service method according to an embodiment of the present invention, and FIG. 7 is a diagram showing an example of charging a payment coin.

As shown, the influencer marketing service server may register (S10) information on at least one influencer for selecting an influencer.

At this time, the registered influencer information is information on whether the influencer is a mega influencer or micro influencer, the influencer's issue history, average number of comments per post, average number of views, and existing review content information. of information may be included.

In addition, when registering influencer information, the influencer marketing service server may register influencer information by classifying products or services that the advertiser intends to market by category.

For example, it is classified into various types of categories such as fashion, beauty, restaurants, and travel, and influencer information can be registered for each category.

In this way, in the present invention, by registering influencer information by classifying it by category, advertisers do not have to search for and find influencers suitable for product or service marketing that they want to market in content that is not classified as in the conventional method. there is.

In other words, advertisers can select the category they want to market from the influencer information classified by category, and view the information of at least one or more influencers registered in the selected category to find the most suitable influencer for their brand image. You can directly select and carry out effective marketing.

Subsequently, the influencer marketing service server may determine whether a request to view (subscribe) to influencer information for marketing a specific product or service of the company has occurred from the advertiser (S11).

At this time, in order for advertisers to view (subscribe) to influencer information for marketing their specific product or service, they must charge coins using the coin charging service provided by the server and pay a predetermined amount of coins from the charged coins. reading may be possible. This will be described in more detail below.

Subsequently, when a request to view (subscribe) to influencer information is generated from the advertiser, the influencer marketing service server may request the advertiser to charge coins for coin payment when using the influencer marketing service (S12).

At this time, the coin is a coin for paying the cost when the advertiser uses the influencer marketing service. For example, 'cherries' can be used as a unit, and 10 cherries can be set at 1,000 won and refunded in cash. At this time, since 'cherries', which are the units of payment coins used in the present invention, are just one example, it is of course possible to refund in cash by applying other units.

In other words, the payment coin is used by the advertiser to select the influencer that is most suitable for the value of the company or its corporate image while the advertiser has charged a predetermined amount in advance through the coin charging service provided by the server. It can be used as a means to view information or to pay a fee for writing a review when an influencer selected by an advertiser writes a review for the product or service of the advertiser.

Subsequently, the influencer marketing service server may request the advertiser to charge coins for coin payment when using the influencer marketing service, and may charge coins as much as the amount requested by the advertiser (S13).

At this time, as illustrated in FIG. 7, the coin to be charged may preferably be charged in units of 10 cherries, and the cost to be paid for coin charging can be paid by various means such as cash, card, or accumulated points. Of course.

Subsequently, when the coin charging of the amount requested by the advertiser is completed, the influencer marketing service server provides at least one influencer information for selecting an influencer according to the advertiser's request to view (subscribe) the influencer information. (S14) can be done.

As described above, the influencer information provided at this time includes information on whether the influencer is a mega influencer or micro influencer, the influencer's issue history, average number of comments per post, average number of views, and existing reviews. Any one of content information may be included.

In other words, since such influencer information is classified and registered by category according to the product or service that the advertiser wants to market, the influencer marketing service server can provide information on at least one influencer belonging to the classified category. there is.

As a result, advertisers can quickly select the most suitable influencer for their brand or product marketing.

In addition, the influencer marketing service server may provide a user interface that enables an advertiser to select one category from among at least one category and sort the advertiser within the selected category in a desired manner.

That is, the influencer marketing service server may generate influencer ranking information according to the sorting method selected by the advertiser in the category selected by the advertiser among the classified categories. Here, the influencer ranking information may be information selected and sorted by one of the influencer's follower count, weekly comment count, and weekly view count.

Accordingly, the advertiser can select a desired sorting method through the user interface provided by the server after selecting a category, and then browse information sorted by the selected sorting method.

Accordingly, the influencer marketing service server may provide influencer information selected by the advertiser from among influencer ranking information generated according to the sorting method selected by the advertiser.

As a result, advertisers can not only select a category for influencer marketing, but also arrange and receive influencer information within the selected category in the way they want, so that advertisers can directly select influencers according to their desired budget. You will be able to carry out effective marketing through Leuancer.

In addition, the influencer marketing service server can provide information on ranking influencers by category as well as data that allows advertisers to check information on recent posts by influencers in real time.

In addition, when providing influencer information, it is of course possible to recommend influencers with characteristics similar to those of the advertiser by reflecting the information of the advertiser input when signing up for membership of the advertiser.

Here, the information of the advertiser may include information about the product or service name, category, and preference of the influencer that the advertiser intends to market. may be included.

In addition, not only advertisers can get recommendations for influencers, but influencers can also get recommendations for products or services they have reviewed.

In addition, based on the style of the influencer observed by the advertiser, influencers with similar tendencies may be recommended.

In addition, the advertiser arbitrarily combines at least one or more information that the advertiser considers important among the gender, category, number of followers, average number of uploads, average number of comments, and content style information of the influencer registered on the server to find at least one information that the advertiser is looking for. One or more influencer information can be recommended.

Subsequently, the influencer marketing service server may determine whether a specific influencer is selected by the advertiser from among the influencer information provided to the advertiser (S15). At this time, the selected influencer may be at least one or more influencers, and the influencer selection is selected within the category selected by the advertiser as described above, or is provided arranged in the manner desired by the advertiser within the category selected by the advertiser. It can be selected from influencer ranking information.

Subsequently, when a specific influencer is selected by the advertiser, the influencer marketing service server may request a coin payment from the advertiser in exchange for viewing influencer information (S16). At this time, coin payment may be requested as a pre-set influencer reading fee.

Subsequently, when the advertiser requests coin payment as an influencer information viewing cost, the influencer marketing service server may accept the request and perform coin payment for the requested amount (S17).

At this time, the influencer marketing service server may request coin charging from the advertiser when it is confirmed that coin payment is not possible due to insufficient coins possessed by the advertiser.

Accordingly, the advertiser can proceed with coin charging by a predetermined amount through the user interface provided from the server according to the coin charging request from the influencer marketing service server.

Subsequently, the influencer marketing service server may perform coin payment for the requested amount and then provide remaining coin information possessed by the advertiser after coin payment (S18).

Subsequently, after viewing the influencer information selected by the advertiser, the influencer marketing service server may determine whether a review writing request has occurred by the influencer viewed from the advertiser (S19).

In this case, the review written by the influencer may be content that the influencer writes after experiencing the product or service requested by the advertiser.

Subsequently, when a request to write a review by the influencer viewed by the advertiser has occurred, the influencer marketing service server requests the influencer to write a review for the advertiser's specific product or service experience, thereby providing information to the influencer. A review may be created by writing (S20).

Reviews created in this way can be uploaded through the channel of the influencer who wrote the review and used as content for marketing of the company.

Here, the influencer's channel may mean a YouTube, blog, or Instagram channel operated by the influencer.

Subsequently, when the influencer writes a review for a specific product or service experience of the advertiser and uploads it to the influencer's channel, the influencer marketing service server gives the advertiser a reward for writing a review to create a review. Coin payment can be requested (S21). At this time, the coin payment amount for generating a review of the influencer may be paid at a preset amount.

Subsequently, the influencer marketing service server may perform a coin payment for review generation (S22) when the advertiser requests a coin payment for review creation in return for writing a review of the influencer. At this time, the paid coin can be paid to the influencer who wrote the review.

In addition, the influencer marketing service server may request a coin charge from the advertiser when it is confirmed that the coin payment is not possible due to insufficient coins possessed by the advertiser during coin payment.

Accordingly, the advertiser can proceed with coin charging by a predetermined amount through the user interface provided from the server according to the coin charging request from the influencer marketing service server.

Subsequently, the influencer marketing service server may write at least one review according to the request of the advertiser and determine whether a cash refund for the coin held by the influencer (reviewer) holding the coin is requested (S23). .

At this time, the influencer receives a coin as a reward for writing a review after experiencing a product or service of a specific advertiser.

Then, when the influencer marketing service server requests a cash refund for the coin held by the influencer, the influencer checks the coin held by the influencer and deducts the cash refund fee for the coin held (S24). can do.

At this time, the influencer marketing service server may deduct the cash refund fee by a predetermined amount, and provide fee information on the deducted amount to the influencer.

Subsequently, the influencer marketing service server may deduct the cash refund fee for the coin owned by the influencer and then refund the deducted amount of cash to the influencer (S25).

Accordingly, after being matched with an influencer selected by the advertiser, the settlement inefficiency problem caused by the cash paid in exchange for reviews of the product or service is charged with a coin and then subtracted, and the revenue generated by the coin is cashed out to make profits. can make creation possible.

8 is a diagram showing an example of a method for registering influencer information in the influencer marketing service method of the present invention, and FIG. 9 is a diagram showing an example of a method for extracting core keywords for each influencer in FIG. 8, FIG. 10 is a diagram illustrating an example of a method of classifying influencer categories based on core keywords extracted for each influencer in FIG. 8 .

As shown, in the process of registering at least one influencer information for influencer selection, the influencer marketing service server first sets the number of views or comments on each influencer's channel, such as YouTube. Influencers exceeding the standard can be extracted (S30).

Subsequently, the influencer marketing service server may extract YouTube video titles for each extracted influencer (S31).

Subsequently, the influencer marketing service server may extract key keywords for each influencer (S32). At this time, the process of extracting core keywords for each influencer will be described in more detail with reference to FIG. 9 attached.

As shown in Figure 9, looking at the process of extracting key keywords for each influencer, the influencer marketing service server collects at least one video title uploaded by each influencer through their own channels such as YouTube. (S40).

Subsequently, the influencer marketing service server may tokenize the words included in the document for each influencer into meaningful words in order to extract general keywords (S41). At this time, the tokenization for extracting general keywords from documents for each influencer may extract words that are equal to or greater than a preset reference value.

Subsequently, after performing tokenization to extract general keywords, the influencer marketing service server calculates the core keyword index for each influencer according to Equation 1 below based on document tokenization for each influencer (S42 )can do. That is, the core keyword index for each influencer can be calculated by inputting the general keyword information tokenized in step S41 into Equation 1 below.

[Equation 1]

Key keyword index = word frequency for each word x log (number of total documents / number of documents containing the word)

Subsequently, the influencer marketing service server may preferably calculate the top 20 core keywords for each influencer based on the core keyword calculation result for each influencer calculated by Equation 1 above (S43).

Subsequently, the influencer marketing service server may classify the category of each influencer based on the core keyword extracted for each influencer after step S32 (S33). At this time, the process of classifying each influencer category will be described in more detail with reference to FIG. 10 attached.

As shown in FIG. 10, looking at the process of classifying each influencer category, the influencer marketing service server may determine the name and number of each category for each influencer (S50).

Subsequently, the influencer marketing service server may determine detailed items constituting each category and weights for each detailed item (S51).

That is, as shown in Table 1 below, the name and number of each category for each influencer, the detailed items, and the weight for each detailed item can be exemplified.

number designation weight x detail 0 parenting 0.01x"Baby"+ 0.01x"Diaper"+... One sports 0.01x"Soccer" + 0.01x"Basketball" + ... 2 education 0.01x"English" + 0.01x"Exam" + ... 3 fashion 0.01x"Bag" + 0.01x"Handbag" + ... ... ... ...

As shown in Table 1, the detailed items for each category may correspond to core keywords, and the calculated value of the detailed item x weight may be normalized to 100%. This will be described in more detail through Table 2 below.

Then, as illustrated in Table 2 below, the influencer marketing service server may reflect key keywords for each influencer in the table and calculate a related index for each category (S52).

number designation influencer 1 Influencer 2 ... 0 parenting 34% 6% ... One sports 24% 56% ... 2 education 16% 10% ... 3 fashion 15% 13% ... ... ... ... ... ...

As illustrated in Table 2 above, looking at the related index calculated by correcting to 100% for each influencer category, Influencer 1 has the highest related index for the parenting category, and Influencer 2 has the highest related index for the sports category. It can be seen that the related index for .

Then, as shown in Table 2 above, the influencer marketing service server reflects the key keywords for each influencer in the table and has the maximum relevance for each influencer based on the result of calculating the related index for each category. A category may be selected as a representative category (S53).

That is, as described above, since Influencer 1 has the highest related index for the parenting category, the parenting category can be selected as the representative category, and Influencer 2 has the highest related index for the sports category, so the sports category It can be selected as a representative category.

Subsequently, the influencer marketing service server may register the corresponding influencer in the category classified for each influencer after step S33 (S34).

As described above, although the present invention has been described by the limited embodiments and drawings, the present invention is not limited thereto, and the technical spirit of the present invention and the following by those of ordinary skill in the art to which the present invention belongs Of course, various modifications and variations are possible within the scope of equivalents of the claims to be described.

100: influencer terminal
300: Influencer Marketing Service Server
301: Influencer information input unit
302: coin charging payment unit
303: Influencer information provision unit
304: communication department
305: control unit
306: influencer information storage unit
307: review writing confirmation unit
308: coin cash refund unit
500: advertiser terminal

Claims (10)

As an influencer marketing service method in an influencer marketing service server,
(a) storing at least one influencer information input on the platform so that advertisers can select an influencer;
(b) providing information on at least one influencer for an influencer marketing service at the request of an advertiser logged in on the platform;
(c) requesting the selected influencer to write a review when the advertiser selects an influencer to write a review for a specific product or service from the information on at least one influencer provided above; and
(d) receiving a message informing that the review has been completed when the review of a specific product or service of the advertiser is completed by an influencer selected by the advertiser;
In step (a),
The influencer marketing service server further comprises extracting key keywords for each influencer;
The step of extracting the core keyword,
Collect at least one video title uploaded by influencers through their respective channels,
Tokenize the words included in the document for each influencer into meaningful words to extract general keywords,
Calculate the core keyword index for each influencer based on document tokenization for each influencer,
It is characterized by classifying the category of each influencer based on the core keywords extracted for each influencer,
In step (a),
The influencer information includes any one of mega influencer, micro influencer, issue history, average number of comments per post, average number of views, and existing review content information,
In step (a),
Characterized in that the product or service that the advertiser wants to market is classified by category, and the influencer information is converted into a database and stored,
In the step (b),
generating influencer ranking information according to a sorting method selected by the advertiser in a category selected by the advertiser from among the classified categories; and
Providing influencer information selected by the advertiser from among influencer ranking information generated according to a sorting method selected by the advertiser;
The influencer ranking information,
Characterized in that the information is selected and sorted by any one of the number of followers, the number of weekly comments, and the number of weekly views of the influencer,
The step of providing influencer information selected by the advertiser,
Requesting a coin payment for viewing information on an influencer selected by the advertiser;
Completing a coin payment for browsing information on an influencer selected by the advertiser; and
Providing information on the influencer selected by the advertiser when the coin payment is completed;
In the step (d),
Transmitting an inquiry message about whether the influencer selected by the advertiser has written a review for a specific product or service of the advertiser;
requesting coin payment from the advertiser as a reward for writing a review of the influencer when receiving a review writing completion message from the influencer selected by the advertiser;
Completing the coin payment for the review writing of the influencer according to the coin payment request of the advertiser; and
When the advertiser's coin payment is completed, sending a message informing that the coin payment has been completed in return for the influencer writing a review,
After the step of sending a message indicating that the coin payment has been completed,
Further comprising the step of determining whether a cash refund for the coin held by the influencer is requested,
Confirming the coins held by the influencer when a cash refund for the coin held by the influencer is requested; and
Further comprising the step of refunding in cash an amount corresponding to the coin owned by the influencer,
Influencer marketing service method characterized in that when refunding cash for the coin held by the influencer, a predetermined refund fee is deducted and refunded. delete delete delete delete delete delete delete delete delete

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