KR102402551B1 - Method, apparatus and computer program for providing influencer searching service - Google Patents

Abstract

A method, apparatus and computer program for providing an influencer search service are provided. A method for providing an influencer search service according to various embodiments of the present invention is a method performed by a computing device, the method comprising: receiving a search word including a first keyword from a user terminal; Selecting at least one influencer related to one keyword, selecting at least one content related to the first keyword from among contents uploaded by the selected at least one influencer, and the selected at least one influencer The method may include providing information on the author and information on the selected at least one content to the user terminal.

Description

Influencer search service providing method, device and computer program {METHOD, APPARATUS AND COMPUTER PROGRAM FOR PROVIDING INFLUENCER SEARCHING SERVICE}

Various embodiments of the present invention relate to an influencer search service providing method, apparatus, and computer program.

As Internet technology develops, technology for providing content in the form of text, image, and video through the Internet is rapidly developing, and video platforms (eg, YouTube) and Internet broadcasting platforms (eg, Afreeca TV, Twitch) TV and Daumpot) and portal site platforms (eg Daum, Google, etc.) are provided through the Internet, and platforms where you can check and enjoy various contents are increasing.

In line with this trend, influencers (such as creators) who are active on various platforms and have numerous subscribers (or followers) began to appear, and influencers produce and It is being produced and materialized as a one-person, small-scale or multi-person broadcasting station.

As the popularity of influencers increases, interest in all things related to influencers, such as products they use, places they frequently visit, hobbies, and specialties, is increasing. Recently, it is also common for influencers to directly appear in home shopping or Internet shopping to run advertisements that further maximize the influencer's own image.

Since each action of influencers affects general users who are interested in the influencers, purchasing power and marketing index are higher when influencers advertise. Accordingly, there is an increasing number of advertisements in which advertisers' products are promoted using influencer marketing using influencers' awareness.

However, in the prior art, in order for an advertiser to select an influencer to promote their product, information on each influencer (eg, personal information, influence of the influencer, etc.) is searched for and the influence of the influencer. There is a problem that a rather complicated and cumbersome procedure must be performed, such as sending a message directly to contact the selected influencer.

Similarly, when a general user wants to search for an influencer, he or she accesses each social network service, video, or broadcasting platform used by the influencer to search for the influencer's ID, or directly from the results searched through the portal. There was a problem in that it was difficult to obtain information about the influencer or access the page where the influencer uploads content, such as having to search and find the target.

Korea Patent Publication No. 10-2015-0018737 (2015.02.24)

SUMMARY OF THE INVENTION An object of the present invention is to provide a search service that enables an influencer to be searched for only by a simple operation such as inputting a search word, and a platform service provided based thereon.

Specifically, the problem to be solved by the present invention is an influencer that can provide information about an influencer suitable for advertising a specific product and information about contents actually uploaded by the influencer with a simple operation such as entering a search word. It is to provide a method, apparatus and computer program for providing a Luncer search service.

Another problem to be solved by the present invention is to provide an influencer search service that can provide a matching service between an influencer and an advertiser (eg, a messaging service, a payment service, etc.) so that the advertiser can easily contact the influencer To provide a method, an apparatus and a computer program.

Another problem to be solved by the present invention is that, after matching between an influencer and an advertiser is established, an influencer management service (eg, hair service, To provide a method, apparatus, and computer program for providing an influencer search service that can provide makeup service, manager service, and driving service, etc.).

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

In a method performed by a computing device, the method for providing an influencer search service according to an embodiment of the present invention for solving the above-described problems includes the steps of receiving a search word including a first keyword from a user terminal, a plurality of selecting at least one influencer related to the first keyword among influencers of The method may include providing information on the at least one selected influencer and information on the selected at least one content to the user terminal.

An apparatus for providing an influencer search service according to another embodiment of the present invention for solving the above problems may include a memory for storing one or more instructions and a processor for executing the one or more instructions stored in the memory, receiving, by the processor, a search word including a first keyword from a user terminal by executing the one or more instructions; selecting at least one influencer related to the first keyword from among a plurality of influencers; selecting at least one content related to the first keyword from among the content uploaded by the selected at least one influencer, and providing information on the selected at least one influencer and the information on the selected at least one content A method of providing an influencer search service including providing to a user terminal may be performed.

The computer program for providing an influencer search service according to another embodiment of the present invention for solving the above-described problems includes the steps of receiving an input of a search word including a first keyword from a user terminal, in combination with a computer that is hardware, a plurality of selecting at least one influencer related to the first keyword from among influencers; selecting at least one content related to the first keyword from among contents uploaded by the selected at least one influencer; On a computer-readable recording medium to perform an influencer search service providing method comprising the step of providing information on the selected at least one influencer and information on the selected at least one content to the user terminal can be saved.

Other specific details of the invention are included in the detailed description and drawings.

According to various embodiments of the present invention, a specific product is advertised by providing information about an influencer suitable for advertising a specific product only with a simple operation such as entering a search term and information about contents actually uploaded by the influencer. It has the advantage of being able to quickly and easily provide information about influencers suitable for doing this.

In addition, by providing matching services (eg messaging service, payment service, etc.) between influencers and advertisers so that advertisers can easily contact influencers, separate The advantage is that there is no need for an operation (eg, running a separate program to perform a matching service).

In addition, after matching between the influencer and the advertiser is established, the influencer management service (eg hair service, makeup service, manager service, driving service, etc.) is provided, making it more convenient for influencers to prepare advertisements It has the advantage of being able to do it.

Effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram showing the configuration of an influencer search service providing system according to an embodiment of the present invention.
2 is a hardware configuration diagram of an apparatus for providing an influencer search service according to another embodiment of the present invention.
3 is a flowchart of a method for providing an influencer search service according to another embodiment of the present invention.
4 is a table showing a search operator used in an influencer search service and a function for each search operator, according to various embodiments.
5 is a diagram exemplarily illustrating a UI provided by an apparatus for providing an influencer search service according to various embodiments of the present disclosure;
6 is a flowchart of a method of storing information about an influencer, according to various embodiments.
7 is a diagram illustrating information on influencers stored in an apparatus for providing an influencer search service according to various embodiments of the present disclosure;
8 is a flowchart of a method of providing a matching service between an influencer and an advertiser, according to various embodiments.

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only the present embodiments allow the disclosure of the present invention to be complete, and those of ordinary skill in the art to which the present invention pertains. It is provided to fully understand the scope of the present invention to those skilled in the art, and the present invention is only defined by the scope of the claims.

The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. In this specification, the singular also includes the plural unless specifically stated otherwise in the phrase. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components. Like reference numerals refer to like elements throughout, and "and/or" includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first component mentioned below may be the second component within the spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used herein will have the meaning commonly understood by those of ordinary skill in the art to which this invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless specifically defined explicitly.

As used herein, the term “unit” or “module” refers to a hardware component such as software, FPGA, or ASIC, and “unit” or “module” performs certain roles. However, “part” or “module” is not meant to be limited to software or hardware. A “unit” or “module” may be configured to reside on an addressable storage medium or to reproduce one or more processors. Thus, as an example, “part” or “module” refers to components such as software components, object-oriented software components, class components and task components, processes, functions, properties, Includes procedures, subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. Components and functionality provided within “parts” or “modules” may be combined into a smaller number of components and “parts” or “modules” or as additional components and “parts” or “modules”. can be further separated.

Spatially relative terms "below", "beneath", "lower", "above", "upper", etc. It can be used to easily describe the correlation between a component and other components. Spatially relative terms should be understood as terms including different directions of components during use or operation in addition to the directions shown in the drawings. For example, when a component shown in the drawing is turned over, a component described as “beneath” or “beneath” of another component may be placed “above” of the other component. can Accordingly, the exemplary term “below” may include both directions below and above. Components may also be oriented in other orientations, and thus spatially relative terms may be interpreted according to orientation.

In this specification, a computer refers to all types of hardware devices including at least one processor, and may be understood as encompassing software configurations operating in the corresponding hardware device according to embodiments. For example, a computer may be understood to include, but is not limited to, smart phones, tablet PCs, desktops, notebooks, and user clients and applications running on each device.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Each step described in this specification is described as being performed by a computer, but the subject of each step is not limited thereto, and at least a portion of each step may be performed in different devices according to embodiments.

1 is a diagram showing the configuration of an influencer search service providing system according to an embodiment of the present invention.

Referring to FIG. 1 , an influencer search service providing system according to an embodiment of the present invention may include an influencer search service providing apparatus 100 , a user terminal 200 , and an external server 300 .

Here, the influencer search service providing system shown in FIG. 1 is according to an embodiment, and its components are not limited to the embodiment shown in FIG. 1, and may be added, changed, or deleted as necessary. .

In an embodiment, the apparatus 100 for providing an influencer search service may provide a user interface (UI) capable of providing an influencer search service to a plurality of user terminals 200 . For example, the influencer search service providing apparatus 100 may provide a UI capable of providing an influencer search service to a user terminal corresponding to an advertiser's account among a plurality of users using the influencer search service. have.

In an embodiment, the apparatus 100 for providing an influencer search service selects at least one influencer and content according to a search word input from a plurality of user terminals 200 , and provides information about the selected at least one influencer. Information on information and content may be provided to the user terminal 200 .

Here, the influencer search service receives a search word from the user, and includes information on a plurality of influencers stored in a separate storage device (eg, a database and storage provided in the influencer search service providing apparatus 100 ); It means a service that provides information on influencers and contents corresponding to a search word input by a user among information about contents, and provides a matching service between influencers and advertisers.

In an embodiment, the apparatus 100 for providing an influencer search service may store information about each of a plurality of influencers obtained from the external server 300 . For example, the external server 300 may include various portal site servers and social network service (SNS) providing servers, and the influencer search service providing apparatus 100 receives the influence from the portal site server. Personal information of the influencer can be obtained, and information (eg, social data) about the content uploaded to the influencer's account can be obtained from the SNS providing server.

Thereafter, the apparatus 100 for providing an influencer search service may generate information about one influencer by combining the personal information of the influencer and information about the content, and store the information. However, the present invention is not limited thereto, and various information related to the influencer may be stored together.

In various embodiments, the apparatus 100 for providing an influencer search service may provide an influencer search service only to users subscribed to the influencer search service. To this end, the influencer search service providing apparatus 100 may provide a UI for performing a membership registration procedure to a plurality of user terminals 200 (eg, an advertiser terminal and an influencer terminal).

The influencer search service providing apparatus 100 may store information input from the plurality of user terminals 200 through the UI for performing the membership registration procedure as information about influencers and other users and advertisers. have. Through this, the influencer search service providing apparatus 100 may store information about a plurality of users and advertisers and information about a plurality of influencers without obtaining separate information from the external server 300 .

The platform service according to the disclosed embodiment may provide various services based on the influencer search service.

In an embodiment, the influencer search service may provide an influencer search and matching service to advertisers looking for influencers for advertisements. Details of the influencer search service for advertisers and the service supporting influencer matching based thereon will be described later.

In another embodiment, the influencer search service may provide a service that allows general users to search for a specific influencer desired by each person or an influencer in a specific field.

For example, the influencer search service provides a service that allows fans of a specific influencer to search for the influencer, or provides a search service for general users who want to search for influencers in a specific field. can do. Specifically, influencers have one or more social network services, video and broadcasting platforms on which their activities are based. It is difficult to find a specialized service to easily search such a platform or social network.

The platform according to the disclosed embodiment makes it possible to search for influencers and provides link information of social network services or platforms operated by each influencer as well as information on influencers through the search results. , provides a service that allows users to easily access content operated by influencers. The method of searching for an influencer is not limited, but for example, a search term indicating the characteristics of a specific influencer, such as a person search (eg, influencer's name, nickname, activity name, ID, activity field, keyword) etc.) to search for an influencer, and the type or target of the influencer searched based on this is not limited. For example, the influencer may include a specific real person or the activity name of the real person, but may further include one or more characters, virtual personalities, characters, etc. possessed by the influencer. The content will be described later.

In the disclosed embodiment, by providing information on the found influencer, the content uploaded by the influencer, and information on the homepage, social network service, platform link, etc. operated by the influencer, the user can select a specific influencer. A platform service that can be searched for and easily obtained information can be provided.

In addition, various additional services for the found influencer may be provided based on the platform according to the disclosed embodiment. For example, in the case of an advertiser, a service that allows matching by requesting an advertisement to the influencer is provided, and in the case of a general user, a service to purchase products sold or advertised by the influencer, the corresponding A service for sponsoring an influencer or sending a message, a service for purchasing the influencer's cherished items, etc. may be linked with the influencer search service and the platform based thereon according to the disclosed embodiment, and there is no limit thereto. doesn't happen

In an embodiment, the apparatus 100 for providing an influencer search service provides when matching between an advertiser and an influencer is established (eg, a matching request is received from an advertiser terminal, and acceptance of the matching request from the influencer terminal is performed) if received), it is possible to provide a matching service between the advertiser and the influencer. For example, the influencer search service providing apparatus 100 may provide a matching service including a message transmission/reception service between an advertiser and an influencer and an advertisement fee payment service. However, the present invention is not limited thereto.

In various embodiments, the apparatus 100 for providing an influencer search service may provide a UI for providing an influencer management service to a terminal of the influencer when matching between the advertiser and the influencer is established. For example, when matching between the advertiser and the influencer is established, the influencer search service providing apparatus 100 may use an influencer management service including a hair service, a makeup service, a manager service, and a driving service. UI can be provided to the influencer terminal. However, the present invention is not limited thereto.

In an embodiment, the user terminal 200 may include a display on at least a portion of the user terminal 200 , and various UIs (eg, matching service) provided from the apparatus 100 for providing an influencer search service through the display. provided UI, influencer management service provision UI, etc.) can be output. For example, the user terminal 200 may include at least one of a smartphone, a tablet PC, a notebook computer, and a desktop, but is not limited thereto.

In various embodiments, the user terminal 200 is wired or wirelessly connected to the influencer search service providing apparatus 100 and inputted through the influencer search service providing UI provided by the influencer search service providing apparatus 100 . A search term may be transmitted, and a matching request with a specific influencer may be transmitted by selecting a specific influencer from the influencer list. For example, a plurality of users (eg, advertisers) may transmit a search term by inputting a search term including the first keyword (eg, keyboard input) in the influencer search service providing UI output on the smartphone, and By touch-inputting an area for a specific influencer in the influencer list, it is possible to request more detailed information on a specific influencer or transmit a matching request with a specific influencer. However, the present invention is not limited thereto.

In an embodiment, the external server 300 may store information on a plurality of influencers and information on various contents uploaded to accounts of the plurality of influencers. For example, the external server 300 may include various portal site management servers, and may store information on a plurality of influencers input to join various portal sites. In addition, when the external server 300 includes an SNS providing server, the external server 300 may store social data uploaded by users using the SNS service through their accounts. In various embodiments, the social data may include social data in the form of text and social data in the form of an image.

In various embodiments, the external server 300 may receive a transmission request for information and content information on a plurality of influencers from the influencer search service providing apparatus 100 through the network 400 , and From among information and content information on a plurality of influencers, only information on influencers and content information corresponding to a transmission request may be extracted and provided to the influencer search service providing apparatus 100 .

Here, the influencer search service providing system shown in FIG. 1 uses various types of information collected by the influencer search service providing apparatus 100 from the external server 300 to provide information and content on a plurality of influencers. Although it is described as providing information about information to the user terminal 200, it is not limited thereto, and the apparatus 100 for providing an influencer search service provides a control signal (eg, inputted from a user) for providing an influencer search service. It is possible to perform only a function of transmitting information on a plurality of influencers corresponding to the search term and a control signal instructing to select information on contents), and the external server 300 performs an influencer search service providing apparatus 100 ) can be used to perform a function according to the control signal.

2 is a hardware configuration diagram of an apparatus for providing an influencer search service according to another embodiment of the present invention.

Referring to FIG. 2 , an apparatus 100 for providing an influencer search service according to another embodiment of the present invention (hereinafter, “computing device 100 ” may include a processor 110 and a memory 120 ). In various embodiments, the computing device 100 may further include a network interface (or communication interface) (not shown), storage (not shown), and a bus (not shown).

In an embodiment, the processor 110 may control the overall operation of each component of the computing device 100 . The processor 110 may include a central processing unit (CPU), a micro processor unit (MPU), a micro controller unit (MCU), or any type of processor well known in the art.

In various embodiments, the processor 110 may perform an operation on at least one application or program for executing a method (eg, a method of providing an influencer search service) according to embodiments of the present invention. In various embodiments, the processor 110 includes one or more cores (not shown) and a graphic processing unit (not shown) and/or a connection path (eg, a bus, etc.) for transmitting and receiving signals to and from other components. can do.

In various embodiments, the processor 110 temporarily and/or permanently stores a signal (or data) processed inside the processor 110 , a random access memory (RAM) and a read access memory (ROM). -Only Memory, not shown) may be further included. In addition, the processor 110 may be implemented in the form of a system on chip (SoC) including at least one of a graphic processing unit, a RAM, and a ROM.

In an embodiment, the processor 110 executes one or more instructions stored in the memory 120 to perform a method (eg, a method for providing an influencer search service) to be described with reference to FIGS. 3 to 8 . . For example, the processor 110 executes one or more instructions stored in the memory 120 , thereby receiving an input of a search word including a first keyword from the user terminal, a first keyword among a plurality of influencers, and An operation of selecting at least one related influencer, an operation of selecting at least one content related to a first keyword among contents uploaded by the selected at least one influencer, and information on the selected at least one influencer and the selected at least one influencer An operation of providing information on at least one piece of content to the user terminal may be performed.

In one embodiment, the memory 120 may store various data, commands, and/or information. The memory 120 may store programs (one or more instructions) for processing and controlling the processor 110 . Programs stored in the memory 120 may be divided into a plurality of modules according to functions.

In various embodiments, steps of a method or algorithm described in connection with an embodiment of the present invention may be implemented directly in hardware, as a software module executed by hardware, or by a combination thereof. A software module may contain random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any type of computer-readable recording medium well known in the art to which the present invention pertains. Hereinafter, a method of providing an influencer search service performed by the computing device 100 will be described with reference to FIGS. 3 to 8 .

3 is a flowchart of a method for providing an influencer search service according to another embodiment of the present invention.

* Referring to FIG. 3 , in step S110 , the computing device 100 may receive a search word from the user terminal 200 (eg, an advertiser terminal).

In an embodiment, the computing device 100 may receive a search word including a first keyword and a search operator. The computing device 100 may obtain a search operator from the search word by analyzing the search word, and may set a search target and search range of the first keyword by using the obtained search operator. Hereinafter, it will be described with reference to FIG.

4 is a table showing a search operator used in an influencer search service and a function for each search operator, according to various embodiments.

Referring to FIG. 4 , the computing device 100 may receive a search operator (eg, “” “” “” and “+”) along with the first keyword. For example, the computing device 100 may A search operator may be input in a combined form before or after the keyword, but is not limited thereto, and the computing device 100 sequentially receives the search operator after receiving the first keyword, or after receiving the search operator The first keyword may be sequentially input.

In various embodiments, the computing device 100 may set a search target and a search range of the first keyword by using a search operator.

In an embodiment, the computing device 100 may acquire a search target and a search range corresponding to the search operator based on a database in which a search target and a search range according to the search operator are previously stored.

For example, when the search operator obtained from the search word input from the user terminal 200 is “@”, the computing device 100 may set the search target of the first keyword as an influencer, and The search range may be set to an influencer related to a first keyword among a plurality of influencers.

In addition, when the search operator obtained from the search word input from the user terminal 200 is “!”, the computing device 100 may set the search target of the first keyword as an influencer and a product, and The search range may be set to recently updated information (eg, information updated within a preset period based on the current time) among information on influencers and products related to the first keyword.

In addition, when the search operator obtained from the search word input from the user terminal 200 is “/”, the computing device 100 may set the search target of the first keyword as a product, and set the search range of the first keyword. 1 It can be set as a discounted product among products related to a keyword.

In addition, when the search operator obtained from the search word input from the user terminal 200 is “+”, the computing device 100 may set the search target of the first keyword as a product, and set the search range of the first keyword. It can be set as a product with 1+1 promotion among products related to 1 keyword.

In addition, when there is no search operator obtained from the search word input from the user terminal 200 (when only the first keyword is input without a search operator), the computing device 100 sets the search target and search range of the first keyword as a whole. set, and all information including the first keyword (eg, information on influencers related to the first keyword and information on content related to the first keyword, etc.) can be searched. However, the present invention is not limited thereto, and various search operators may be used.

In an embodiment, a plurality of search operators may be combined and used. For example, when “” and “/” are input together, it is possible to search for and provide a discounted product among recently updated new products.

In addition, when “” and “@” are input together, it is possible to search for influencers that appear recently. For example, if an influencer having an influence that exceeds a preset reference value (eg, influence calculated based on the number of followers, views, likes, etc.) is determined as a search target, You can also search for influencers within a set period to search for influencers who have recently gained popularity.

According to an embodiment, a plurality of the same search operator may be combined and used. For example, if one “!” is entered, information within the last 6 months is searched; if two “” are entered, the last 3 months; if three “” is entered, information within the last month is searched. It may be set so that it is possible, but is not limited thereto.

Information on a search target and a search range according to a combination of the plurality of search operators may also be previously stored in the database and utilized, but is not limited thereto.

In an embodiment, a search operator not stored in the database or a combination of search operators may be used for the search.

For example, when the “*” operator not stored in the database is obtained together with the search word, the computing device 100 first ignores the corresponding operator and provides a search result based on the search word. Thereafter, the computing device 100 collects information on a target selected from a search result by a user who has input a corresponding operator. The computing device 100 continuously collects information on a target selected from the results searched by users together with the “*” operator, and extracts the tendency by analyzing the collected results.

For example, it may be determined whether users who input the operator "" selected information about influencers or mainly information about products from the search results, and a search target may be determined based on this. In addition, when the users who input the corresponding operator mainly select the product, information on whether or not the corresponding product has been purchased and information on the purchase history may be acquired. For example, the computing device 100 may acquire information that users who input the “*” operator mainly select and purchase products, and that users having a predetermined ratio or more purchase a plurality of products. In this case, the computing device 100 may determine that the “*” operator is an operator used by a user who wants to purchase a plurality of products at once, and may store the corresponding information in the database. Thereafter, when the “*” search operator is obtained, the computing device 100 may present bundled products that are discounted when purchasing a plurality of products as a search result. For example, when a search term of “mineral water” is obtained, information such as “discount sale of a set of 20 bottled water” may be searched for and filtered and provided.

That is, even if it is not a preset search operator, when users frequently use a specific search operator, the computing device 100 may estimate information about an object that users associate with the search operator. For example, the computing device 100 may analyze a search result and data on information selected by users therefrom, thereby estimating an object that users expect or associate with a corresponding search operator when searching.

When the estimation of a specific search operator is completed, the computing device 100 may determine information on the corresponding operator, a search target and a search range corresponding thereto, and store the determined information in a database. According to an embodiment, the process of analyzing, estimating, and storing a specific search operator may be performed when a specific search operator not stored in the database is used for searching more than a preset number of times by users.

Referring again to FIG. 3 , in step S120 , the computing device 100 may select an influencer related to the first keyword using the search word inputted in step S110 . For example, in response to selection of a search target as an influencer according to the search operator input in step S110 , the computing device 100 selects at least one influencer related to the first keyword among the plurality of influencers. You can choose.

In various embodiments, the computing device 100 may select an influencer having a history of uploading content related to the first keyword from among a plurality of influencers. For example, if the first keyword is shoes and the search target is an influencer, the computing device 100 may display content related to shoes among a plurality of influencers (eg, shoes photos, shoes wearing photos, shoe review images, You can select an influencer with a history of uploading shoes unboxing videos, etc.).

In various embodiments, the computing device 100 may select an influencer having a history of uploading content related to a second keyword having the same category as the first keyword among a plurality of influencers. For example, when the first keyword is shoes and the search target is an influencer, the computing device 100 may display a second keyword (eg, fashion) having the same category (eg, fashion) as shoes among a plurality of influencers. You can select an influencer with a history of uploading content related to props, clothing, etc.). However, the present invention is not limited thereto.

In various embodiments, when the search target is a product, the computing device 100 selects information on a product related to a first keyword from among information on a plurality of products, and retrieves information about a product related to the selected first keyword within a search range can be filtered according to

For example, when the search operator included in the search word input from the user terminal 200 is "!", the computing device 100 may set the search range to information within one month from the current time, and the first keyword It can be filtered so that only information within one month from the current time among the information on related products is extracted.

In addition, when the search operator included in the search word input from the user terminal 200 is "/", the computing device 100 may set the search range to a discount product, and may set a discount among information on products related to the first keyword. You can filter so that only information about products is extracted.

In addition, when the search operator included in the search word input from the user terminal 200 is "+", the computing device 100 may set the search range to 1+1 product, and information on products related to the first keyword It can be filtered so that only information about 1+1 products is extracted. However, the present invention is not limited thereto.

In step S130, the computing device 100 relates to at least one content related to the first keyword among a plurality of contents uploaded by the at least one influencer selected in step S120 and a second keyword having the same category as the first keyword. At least one piece of content may be selected. For example, the computing device 100 may include content (eg, the first keyword and the second You can select content with keywords set as hashtags (eg text, image, video content, etc.).

In various embodiments, the computing device 100 records at least one content related to the first keyword uploaded to the account of the first influencer and at least one content related to the second keyword having the same category as the first keyword. A set number is selected, but the content may be sequentially selected according to the correlation with the first keyword and the influence of the content.

In various embodiments, the computing device 100 may preferentially select content related to the first keyword among at least one content related to the first keyword and the second keyword over content related to the second keyword.

In various embodiments, the computing device 100 may preferentially select content having a high number of views and likes among at least one content related to the first keyword. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may search for a plurality of contents related to the first keyword by using the search word input in step S110, and the influencer who uploaded the plurality of searched contents is related to the first keyword. You can choose to be an influencer. For example, when the first keyword included in the search word input in step S110 is “shoes”, the computing device 100 may search for a plurality of recently updated content related to shoes. In this case, when the plurality of contents are the first shoe-related content and the second shoe-related content, the computing device 100 may set the first influencer who uploaded the first shoe-related content and the second influencer who uploaded the second shoe-related content. The influencer may be selected as an influencer related to the first keyword.

In various embodiments, the computing device 100 selects an influencer who has uploaded a plurality of contents related to the first keyword as an influencer related to the first keyword, starting with an influencer having a high number of uploaded contents. can be selected as

In step S140 , the computing device 100 may provide information on the influencer related to the first keyword selected in step S120 and information on content related to the first keyword selected in step S130 to the user terminal 200 . .

In various embodiments, the computing device 100 displays a UI for outputting a list of influencers including information on at least one influencer related to the first keyword selected in step S120 to the user terminal 200 (eg, an advertiser). terminal), and information on at least one influencer and information on at least one content may be output together on the UI. Hereinafter, it will be described with reference to FIG.

5 is a diagram exemplarily illustrating a UI provided by an apparatus for providing an influencer search service according to various embodiments of the present disclosure;

Referring to FIG. 5 , the computing device 100 may provide a UI 50 for using an influencer search service to the user terminal 200 . For example, the computing device 100 may provide uniform resource locator (URL) information to each of the user terminals 200 corresponding to a plurality of users, and provide an influencer search service to users accessed through the URL. A UI 50 in the form of a website for use may be provided. However, the present invention is not limited thereto.

In various embodiments, the UI 50 includes a search word input bar 10 for inputting a search word, information 21-1 on a plurality of influencers related to a first keyword input through the search word input bar 10 , 21-2) may include an influencer list area 20 and a content output area 30 for outputting information 31-1 and 31-2 on a plurality of pieces of content related to the first keyword. . However, the present invention is not limited thereto.

In various embodiments, when “@ shoes” is input through the search word input bar 10 , the computing device 100 sets a search target as an influencer according to a search operator, and sets a search range related to “shoes” It can be set as an influencer, and a list of influencers including information (21-1, 21-2) about a plurality of influencers related to “shoes” found according to the set search target and search range is displayed as an influencer. It can be output to the list area 20 .

In various embodiments, the computing device 100 outputs information on at least one influencer to the influencer list area 20 according to a correlation between the first keyword and information on the at least one influencer. order can be determined. For example, it may be set so that the content related to the first keyword is sequentially output to the influencer list area 20 starting with the influencer who has uploaded the content related to the first keyword. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 scores the influence for each of the plurality of influencers, and information on the plurality of influencers related to the first keyword according to the scored influence is displayed in the influencer list area 20 ) to determine the order in which they are output. For example, the computing device 100 scores the influence for each of the plurality of influencers by using at least one of the number of views, the number of subscribers, and the number of likes of the plurality of influencers, and the influencer having a high scored influence score It can be output to the influencer list area 20 sequentially from the influencer. However, the present invention is not limited thereto.

In an embodiment, the computing device 100 may output information 31-1 and 31-2 about content related to the first keyword to the content output area 30 . As shown in FIG. 5 , the computing device 100 includes information 31-1 on the first content uploaded to the account of the first influencer and information 21-1 on the first influencer. It can be placed in an adjacent area. Also, the information 31 - 2 on the second content uploaded to the account of the second influencer may be arranged in an area adjacent to the information 21 - 2 on the second influencer. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 determines any one or more influencers among information 21-1 and 21-2 about a plurality of influencers output from the user terminal 200 to the influencer list area 20 . A user input for selecting the influencer can be obtained, and more detailed information about the influencer corresponding to the user input can be output in the form of a pop-up window. For example, when there are multiple pieces of information on content related to each influencer, only information about the content with the highest number of views, likes, and the first keyword among the plurality of pieces of information is displayed in the content output area ( 30), and when user input is obtained, information about the remaining content can be output in the form of a pop-up window. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 determines any one or more influencers among information 21-1 and 21-2 about a plurality of influencers output from the user terminal 200 to the influencer list area 20 . A user input for selecting the influencer can be obtained, and a UI that outputs only more detailed information about the influencer corresponding to the user input can be provided. In this case, the computing device 100 may output a matching request input UI for receiving a matching request with the corresponding influencer together with more detailed information about the influencer corresponding to the user input. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may output a labeling result of each information on the plurality of influencers together with the information on the plurality of influencers. Hereinafter, with reference to FIGS. 6 and 7 , a method for the computing device 100 to label and store information on a plurality of influencers output on the UI 50 will be described.

6 is a flowchart of a method of storing information about an influencer in various embodiments, and FIG. 7 is a diagram illustrating information about an influencer stored in an apparatus for providing an influencer search service according to various embodiments.

Referring to FIG. 6 , in step S210 , the computing device 100 may obtain information about a plurality of influencers from the external server 300 . For example, the external server 300 may include a portal site server (eg, Daum, Google, Namoo Wiki, etc.), and may obtain information on a plurality of influencers from various portal site servers.

In various embodiments, the computing device 100 provides the influencer's photo information 21a and personal information (eg, name, body information, age, academic background information, occupation) from the external server 100 as shown in FIG. 7 . etc.) and the influencer's account information 21b (eg, the channel name of the active channel, the number of subscribers, etc.). Here, the influencer may be not only a real person, but also a virtual character (eg, an animation character), animals and plants (eg, a dog, a cat, etc.). However, the present invention is not limited thereto.

As another example, an influencer may mean a character created based on a real person, which may be stored together with information about the real person as separate information. For example, when the influencer operates under a pseudonym instead of a real name, information about the influencer based on the pseudonym may be stored. Furthermore, if an influencer is active under multiple pseudonyms, and each pseudonym has a different concept, character, or theme, even if the entity is the same person, it is recognized as a plurality of different influencers and each data is processed separately. You can create and manage them.

In operation S220 , the computing device 100 may perform labeling on each of the information on the plurality of influencers obtained in operation S210 .

In various embodiments, the computing device 100 may label each of the information on the plurality of influencers according to the source, type, and fact of each information about the plurality of influencers obtained in step S210 . For example, the computing device 100 may label information that can be verified by a government, an accredited institution, a university, etc. among information about the influencer as label 1 (#1), and the influence provided by the computing device 100 Information authenticated by the administrator of the influencer search service (eg, information that can certify that it is real or a widely known fictional fact) can be labeled as label 2 (#2), and information claimed by the influencer can be labeled with label 3 (#3). However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may display information about the influencer in different forms according to a labeled value of each of the information. For example, the computing device 100 may display information in different colors, fonts, and sizes according to the types of labels.

In various embodiments, the computing device 100 may display different icons and badges along with information according to the types of labels. Through this, the user (advertiser) who sees information about the influencer can easily determine which information is true or which is fictional information, thereby preventing problems that may occur by mistaking factual information and fictional information in advance. can be prevented

In step S230 , the computing device 100 may match and store information about a plurality of influencers and a labeling result value for each of the information.

Thereafter, when the computing device 100 outputs information on a plurality of influencers (eg, step S140 of FIG. 3 ), a labeling result for each information on the influencer may be provided together. For example, the computing device 100 may display a labeling value for each information on the plurality of influencers in the labeling value output area 21c disposed adjacent to the information on the plurality of influencers. .

Through the above method, unlike the existing person search, it is possible to provide a platform that enables searches for various influencers and real and virtual personalities, characters, animals, etc. service can be provided.

In various embodiments, the computing device 100 provides information about content uploaded from the external server 300 to the accounts of a plurality of influencers (eg, content content, the number of views of the content, the number of comments, and the number of likes/dislikes) can get Thereafter, the computing device 100 may evaluate a rating for each of the plurality of influencers by using the information about the content obtained from the external server 300 . Hereinafter, with reference to FIG. 8 , a method for the computing device 100 to provide a matching service will be described.

8 is a flowchart of a method of providing a matching service between an influencer and an advertiser, according to various embodiments.

Referring to FIG. 8 , in step S310 , the computing device 100 requests matching with any one influencer among information on a plurality of influencers included in the influencer list from the user terminal 200 . You can get a matching request. For example, the computing device 100 may provide a UI for inputting a matching request with a specific influencer to the user terminal 200 , and may receive a matching request through the corresponding UI (eg, a matching request). touch input for a button). However, the present invention is not limited thereto.

In step S320, the computing device 100 may perform matching between any one influencer and a user (eg, an advertiser) who has transmitted the matching request according to the matching request obtained in step S310, and when matching is established, It is possible to provide a matching service between any one influencer and the user.

In various embodiments, the computing device 100 may transmit a message indicating a matching acceptance request to a terminal of any one influencer in response to the matching request obtained in step S310, and the terminal of any one influencer When a message indicating acceptance of matching is received in response to a message indicating request for matching acceptance from , matching between any one influencer and the user may be established.

In various embodiments, the computing device 100 provides a messaging service capable of transmitting and receiving a message between any one influencer and the user when matching between any one influencer and the user is established in step S320. can For example, the computing device 100 may provide an instant messaging service capable of transmitting and receiving an instant message between any one influencer and a user.

In various embodiments, the computing device 100 may perform, in step S320, when matching between any one influencer and the user is established, writing an advertisement contract, negotiating advertisement expenses, paying and setting advertisement fees, etc. with the user terminal. We can provide payment service.

In step S330, when it is determined that matching between any one influencer and the user is established, the computing device 100 may provide a UI for providing an influencer management service to the terminal of any one influencer. have. For example, the computing device 100 may provide various services necessary for an influencer to prepare an advertisement, such as a hair care service, a makeup service, a manager service, and a driving service.

The above-described management service may be provided directly by the company operating the platform according to the disclosed embodiment, but is not limited thereto, and includes, for example, the above-mentioned hair care, makeup, manager, driving and security services through the platform. You can also broker various services.

For example, the management service of the platform according to the disclosed embodiment may play a role of intermediary between an influencer and a company that provides the aforementioned hair care, makeup, manager, driving and security services, and the like. Specifically, companies operating the aforementioned hair care, makeup, manager, driving and security services register as sellers on the platform, and the influencer searches for registered sellers or at least one seller based on recommendation and matching services. You can select and request a service from the seller.

Through this, the influencer can not only inform themselves through activities and connect with the advertiser, but also conveniently request tasks necessary for related companies through the platform according to the disclosed embodiment without belonging to a specific management company. It can have the effect of providing a service that can indirectly support activities as an influencer.

In addition, in the platform according to the disclosed embodiment, the advertisement fee is paid to the account of the influencer through the request of the advertiser, and the service provided through the service provided by the platform according to the disclosed embodiment or the service provided by connecting the paid advertisement fee to the platform according to the disclosed embodiment It can be used to make payments for

That is, the platform according to the disclosed embodiment can enable the influencer to not only obtain a profit through the activity, but also use the obtained profit for a service necessary for the influencer activity. Advertising expenses accumulated in the account may be accumulated in the form of predetermined points or assets corresponding to cash, and according to an embodiment, the influencer may request settlement in cash.

According to an embodiment, the points corresponding to the advertising cost exist in the form of virtual currency until the influencer requests settlement in cash, and may not be captured as the influencer's income. Influencers use points or assets in the form of virtual currency to pay for services necessary for influencer activities, and whenever necessary, the remaining points can be settled as revenue, so that individual influencers It can also have the effect of reducing the burden of tax processing and settlement of income and expenses.

The above-described method for providing an influencer search service has been described with reference to the flowchart shown in the drawings. For the sake of simplicity, the method of providing an influencer search service has been described with a series of blocks, but the present invention is not limited to the order of the blocks, and some blocks are performed in a different order than those shown and operated in this specification. or simultaneously. In addition, new blocks not described in the present specification and drawings may be added, or some blocks may be deleted or changed.

As mentioned above, although embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains know that the present invention may be embodied in other specific forms without changing the technical spirit or essential features thereof. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

100: Influencer search service providing device (computing device)
200: user terminal
300 : external server
400: network

Claims (8)

A method performed by a computing device, comprising:
receiving a search word including a first keyword and a second keyword from a user terminal;
selecting at least one influencer related to at least one of the first keyword and the second keyword from among a plurality of influencers;
selecting at least one related content related to at least one of the first keyword and the second keyword from among the contents uploaded by the selected at least one influencer; and
and providing information on the selected at least one influencer and information on the selected at least one related content to the user terminal,
The step of receiving the input of the search term is,
obtaining a search operator included in the search term; and
The method further comprising the step of setting a search target and a search range of the first keyword and the second keyword in response to the search operator,
The step of providing to the user terminal is
The method for providing an influencer search service, characterized in that the related content related to the first keyword is provided to the user terminal in preference to the related content related to the second keyword. According to claim 1,
The step of selecting at least one influencer related to the first keyword comprises:
selecting information about a product related to the first keyword in response to a product being selected as the search target; and
The method further comprising the step of filtering information on a product related to the selected first keyword according to the set search range, the influencer search service providing method. According to claim 1,
The step of providing information on the selected at least one influencer and information on the selected at least one related content to the user terminal,
and providing a user interface (UI) for outputting a list of influencers including information on the selected at least one influencer to the user terminal,
Providing the UI to the user terminal comprises:
and outputting information on the selected at least one influencer and information on the selected at least one related content together on the UI. 4. The method of claim 3,
Providing the UI to the user terminal comprises:
Influencer search, comprising determining an order in which information on the at least one influencer is output on the user terminal according to a correlation between the first keyword and information on the at least one influencer How to provide services. According to claim 1,
The method of providing the influencer search service,
Further comprising the step of storing information about the plurality of influencers collected from the outside,
The step of storing information about the plurality of influencers includes:
Labeling each of the information on the plurality of influencers according to the source, type, and fact of each information on the plurality of influencers,
The step of providing information about the influencer to the user terminal comprises:
Including the step of providing a labeling result for each information about the influencer provided to the user terminal together, the influencer search service providing method. According to claim 1,
providing a matching service for matching the at least one influencer with an advertiser of the user terminal in response to the matching request when receiving a matching request for the at least one influencer from the user terminal; and
When matching between the at least one influencer and the advertiser of the user terminal is established, a user interface that provides an influencer management service to the influencer terminal of the at least one influencer for which the matching is established , UI) further comprising the step of providing, influencer search service providing method. a memory storing one or more instructions; and
a processor executing the one or more instructions stored in the memory;
The processor by executing the one or more instructions,
An apparatus for performing the method of claim 1 . A computer program stored in a computer-readable recording medium in combination with a computer, which is hardware, to perform the method of claim 1 .

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