KR20220125041A - Method, apparatus and computer program for providing social network service for profit based on contents - Google Patents

Abstract

Various embodiments of the present invention relate to a method, apparatus, and computer program for providing a content-based profitable social network service. The method for providing a content-based profitable social network service according to an embodiment of the present invention comprises: a step of providing a user interface (UI) which outputs information on a plurality of influencers and multiple pieces of content uploaded from each of the plurality of influencers; a step of receiving a selection of one influencer from the plurality of influencers or one piece of content from the multiple pieces of content via the UI; a step of providing a user interface for purchasing a product advertised by the one selected influencer during an Internet broadcast conducted by the one selected influencer; and a step of making a donation to the selected one influencer or the influencer who uploaded the selected one content. Therefore, the present invention enables influencers to sell products at a higher price, and subscribers to receive benefits from the influencers by purchasing the products sold by influencers at a higher price.

Description

Method, device and computer program for providing content-based revenue-based social network service {METHOD, APPARATUS AND COMPUTER PROGRAM FOR PROVIDING SOCIAL NETWORK SERVICE FOR PROFIT BASED ON CONTENTS}

Various embodiments of the present invention relate to a method, an apparatus, and a computer program for providing a content-based revenue-generating social network service.

As Internet technology develops, technology for providing content in the form of text, image, and video through the Internet is rapidly developing, and a video platform (eg, YouTube) and an Internet broadcasting platform (eg, Afreeca TV, Twitch) TV and Daumpot) and portal site platforms (eg Daum, Google, etc.) are provided through the Internet, and platforms where various contents can be checked and enjoyed are increasing.

Accordingly, influencers who are active on various platforms and have numerous subscribers (or followers) started to appear, and influencers produce and produce their own content to broadcast single, small, or multi-person broadcasting stations. is being embodied.

In addition, as the popularity of influencers increases, interest in all things related to influencers, such as products they use, places they frequently visit, hobbies, and specialties, is increasing.

In particular, as the popularity and interest in influencers increases, the number of users who want to pay support to influencers is increasing, and accordingly, various platforms (eg, Afreeca TV, Twitch TV, etc.) provides a function that allows users to give donations to influencers (eg, Star Balloons on Afreeca TV, Donation on Twitch TV, etc.).

However, the conventional donation payment system is limited only to situations in which influencers broadcast in real time, and a system supporting various contents (eg, images, videos, texts, voices, etc.) uploaded by influencers is provided. There is a limit that there is not.

The problem to be solved by the present invention is to sell a product in an Internet broadcast where an influencer determines an additional amount for a product sold during an Internet broadcast and advertises it, and provides a benefit to a buyer when the advertised product is sold. To provide an apparatus and method for

The problem to be solved by the present invention is to select an influencer to be sponsored from among a plurality of influencers, thereby not only sponsoring a predetermined amount of money to the selected influencer, but also supporting content uploaded by a plurality of influencers. It is to provide a method, device and computer program for providing a content-based revenue-generating social network service that can support even the influencer who uploaded the selected content by selecting the content.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

A method for providing a content-based revenue-type social network service according to an embodiment of the present invention for solving the above-described problem is a user outputting information on a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers Providing an interface (User interface, UI); receiving a selection of any one of the plurality of influencers or any one of the plurality of contents through the UI; providing a user interface for purchasing a product advertised by the one influencer in an Internet broadcast conducted by the influencer of It may include the step of paying a donation to an influencer.

In addition, the step of providing a user interface for purchasing the product may include providing a user interface for the influencer to select a product to sell and input an additional amount for the selected product, and to sell the product. In order to proceed, it may include displaying a sales procedure on a screen and providing a benefit to a user who purchases the product.

In addition, the step of displaying the sales procedure on the screen to proceed with the sale of the product may include setting the price to which the input additional amount is added as the initial price, proceeding with the auction of the product, and finally setting the price to the input price for the product. can finally determine the price of

In addition, the step of displaying the sales procedure on the screen in order to proceed with the sale of the product may include immediately determining the price to which the input additional amount is added as the purchase price, and setting the existing amount as the initial price to proceed with the auction of the product or , it is possible to proceed with a reservation to purchase with the existing amount.

In addition, in the step of displaying the sales procedure on the screen to proceed with the sale of the product, an additional amount is added to the price of the product as the number of buyers who purchase the product increases, and whenever the price of the product changes, the screen The price of the product may be displayed on one side of the .

In addition, the step of displaying the sales procedure on the screen to proceed with the sale of the product includes setting the price of the product to increase for each preset time, and setting the price of the product for each time on the screen when the time comes. It can be displayed on one side.

In addition, the step of providing a benefit to the user who purchases the product may include providing a user interface to input a desired phrase when the purchaser purchases the product, and when the purchaser completes the purchase of the product, one side of the screen It is possible to display or read the text entered for a preset period of time.

In addition, the step of providing a benefit to the user who purchases the product includes providing a user interface to select an effect to be reflected in the text, and displaying the selected effect when displaying the text on one side of the screen, The effect may include at least one of a font, a font size, a font color, a font thickness, an inclination, and a voice type.

An apparatus for providing a content-based revenue-type social network service according to an embodiment of the present invention for solving the above-described problems includes a memory for storing one or more instructions, and a processor for executing the one or more instructions stored in the memory, By executing the one or more instructions, the processor may perform the content-based monetization social network service providing method according to an embodiment of the present invention.

A computer program according to an embodiment of the present invention for solving the above problem is combined with a computer that is hardware, and performs a content-based profit-type social network service providing method according to an embodiment of the present invention for solving the above problem may be stored in a computer-readable recording medium so that the

Other specific details of the invention are included in the detailed description and drawings.

According to the present invention, the influencer decides the amount to be added to the product during Internet broadcasting and sells it, so that the product can be sold at a higher price, and subscribers can purchase the product sold by the influencer at a higher price. By doing so, you can receive benefits from influencers.

In addition, by selecting an influencer to sponsor from among a plurality of influencers, a predetermined amount of donation is supported to the selected influencer, as well as selected contents by selecting contents to sponsor from among contents uploaded by a plurality of influencers. It has the advantage of being able to support the influencer who uploaded it.

In addition, unlike existing social services such as Instagram, there is an advantage in that it is possible to provide a profitable social service that highlights the economic value of content uploaded from influencers.

Effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram illustrating a content-based revenue-type social network service providing system according to an embodiment of the present invention.
2 is a hardware configuration diagram of an apparatus for providing a content-based revenue type social network service according to another embodiment of the present invention.
3 is a flowchart of a method for providing a content-based revenue-type social network service according to another embodiment of the present invention.
4 is a diagram illustrating a method of paying a donation in real-time broadcasting among contents provided to users according to an embodiment of the present invention.
5 is a diagram exemplarily illustrating a user interface (UI) provided by an apparatus for providing a content-based revenue-generating social network service according to various embodiments of the present disclosure.
6 is a diagram exemplarily illustrating an auxiliary UI for outputting user information, according to various embodiments.
7 is a diagram exemplarily illustrating a UI for outputting a plurality of contents, according to various embodiments.
8 is a diagram exemplarily illustrating a UI for providing a donation to an influencer who has uploaded any one of a plurality of contents, according to various embodiments.
9 is a diagram exemplarily illustrating a UI for outputting information about an influencer, according to various embodiments.
10 is a diagram exemplarily illustrating a UI for providing a donation to an influencer, according to various embodiments.
11 is a diagram exemplarily illustrating a membership registration UI provided when a user is a general customer and an influencer, according to various embodiments.
12 is a diagram exemplarily illustrating a membership registration UI that is additionally provided when a user is an influencer, according to various embodiments.
13 is a diagram exemplarily illustrating a UI for providing a plurality of contents according to a user rating, according to various embodiments.
14 is a diagram illustrating an example of a screen for selecting a product to be sold according to an embodiment of the present invention.
15 is a diagram illustrating an example of a screen for inputting an additional amount according to an embodiment of the present invention.
16 is a diagram illustrating an example of a screen advertising a product to be sold according to an embodiment of the present invention.
17 is a diagram illustrating an example of a screen for performing an auction according to an embodiment of the present invention.
18 is a diagram illustrating an example of a screen on which a price is changed according to an embodiment of the present invention.
19 is a diagram illustrating an example of a screen in which a product price is changed for each time zone according to an embodiment of the present invention.
20 is a diagram illustrating an example of a screen for purchasing a product according to an embodiment of the present invention.
21 is a diagram illustrating an example of a screen displaying a phrase of a purchaser according to an embodiment of the present invention.

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments allow the disclosure of the present invention to be complete, and those of ordinary skill in the art to which the present invention pertains. It is provided to fully inform those skilled in the art of the scope of the present invention, and the present invention is only defined by the scope of the claims.

The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. In this specification, the singular also includes the plural, unless specifically stated otherwise in the phrase. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components. Like reference numerals refer to like elements throughout, and "and/or" includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Therefore, it goes without saying that the first component mentioned below may be the second component within the spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used herein will have the meaning commonly understood by those of ordinary skill in the art to which this invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless clearly specifically defined.

In this specification, a computer means all types of hardware devices including at least one processor, and may be understood as encompassing software configurations operating in the corresponding hardware device according to embodiments. For example, a computer may be understood to include, but is not limited to, smart phones, tablet PCs, desktops, notebooks, and user clients and applications running on each device.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Each step described in this specification is described as being performed by a computer, but the subject of each step is not limited thereto, and at least a portion of each step may be performed in different devices according to embodiments.

1 is a diagram illustrating a content-based revenue-type social network service providing system according to an embodiment of the present invention.

Referring to FIG. 1 , the content-based revenue-generating social network service providing system according to an embodiment of the present invention includes a content-based revenue-generating social network service providing apparatus 100 , a user terminal 200 , and an external server 300 . can do.

Here, the content-based revenue-generating social network service providing system shown in FIG. 1 is according to an embodiment, and its components are not limited to the embodiment shown in FIG. 1, and may be added, changed, or deleted as necessary. can

In an embodiment, the apparatus 100 for providing a content-based revenue-type social network service may provide an influencer sponsored service.

Here, the influencer sponsorship service provides a plurality of users with information on a plurality of influencers and content uploaded by each of the plurality of influencers, and provides various users with information on influencers or contents from a plurality of users. It may refer to a service in which a donation in the form of donations (eg, items, points, cash, etc.) is provided to influencers that each of a plurality of users wish to sponsor. However, the present invention is not limited thereto.

In one embodiment, the content-based revenue-type social network service providing apparatus 100 may provide a UI for providing an influencer sponsored service to the user terminal 200 . For example, the content-based revenue-type social network service providing apparatus 100 provides a UI (eg, FIGS. 5 and 6 ) for outputting information on a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers. ); UI for outputting (eg, FIG. 9), UI for paying donations to influencers (eg, FIG. 10), member registration UI for subscribing to influencer sponsorship services (eg, FIGS. 11 and 12), influencer Unser selects a product to sell, and buys the price of the selected product? UI (eg, FIGS. 14 and 15), a UI that outputs the selected product and the determined price on one side of the screen (eg, FIG. 16), a UI that receives payment information for purchasing a product (FIG. 20), A UI (eg, FIG. 21 ) that provides benefits to the buyer may be provided. However, the present invention is not limited thereto.

In one embodiment, the content-based revenue-type social network service providing apparatus 100 receives a selection of any one influencer to be sponsored among a plurality of influencers from a user, or any one content to be sponsored among a plurality of contents. You can be selected, and you can pay a donation to any one of the selected influencers, or you can pay a donation to an influencer who uploaded any one of the selected contents. For example, the content-based revenue-type social network service providing apparatus 100 may provide a specific item owned by the user to any one influencer selected by the user and to the influencer who uploaded the content selected by the user. However, the present invention is not limited thereto.

In various embodiments, the content-based revenue-type social network service providing apparatus 100 may receive a purchase request for a product sold by the influencer from the user, and may provide a donation to the influencer who sells the product. have. For example, the content-based profit-type social network service providing apparatus 100 may purchase a product sold by an influencer using a specific item owned by the user, and the specific item used to purchase the product sells the product. It can be provided to influencers who However, the present invention is not limited thereto.

In various embodiments, the apparatus 100 for providing a content-based revenue-type social network service provides a method of directly providing cash as a donation (eg, a method of providing cash through an account transfer or a method of providing a donation through card payment, etc.) , a method of providing points (eg, a method in which a user purchases a predetermined point, and a method of presenting the purchased predetermined point) and a method of providing an item (eg, a method in which a user purchases an item for sponsorship and purchases A donation may be provided to the influencer using at least one method of presenting an item). However, the present invention is not limited thereto.

In one embodiment, the content-based revenue-type social network service providing apparatus 100 may obtain a settlement request for an item from an influencer, and when obtaining a settlement request, the item held by the influencer according to a preset settlement ratio can be settled and paid for. However, the present invention is not limited thereto.

In various embodiments, the content-based revenue-generating social network service providing apparatus 100 may provide a messaging transmission/reception service between a plurality of users or between a plurality of users and a plurality of influencers. However, the present invention is not limited thereto.

In one embodiment, the user terminal 200 may be connected to the content-based revenue-generating social network service providing apparatus 100 through the network 400 , and various data can be output. For example, the user terminal 200 may include at least one of a smartphone, a tablet PC, a laptop computer, and a desktop having a display on at least a portion of the user terminal 200 , and a content-based revenue-generating social network through the display A UI provided by the service providing device 100 (eg, a UI for outputting information on a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers, a UI for outputting a plurality of contents, an influencer By outputting a UI that outputs various information about the influencer, a UI that outputs the products and prices sold by the influencer, and a UI that pays a donation to the influencer), the content-based profit-type social network service providing apparatus 100 It is possible to output various data provided by . However, the present invention is not limited thereto.

In one embodiment, the external server 300 may be connected to the content-based revenue-generating social network service providing apparatus 100 through the network 400 , and various data can be saved. For example, the external server 300 may be a storage device provided separately in addition to the content-based revenue-generating social network service providing device 100 , and may be accessed through a UI provided by the content-based revenue-based social network service providing device 100 . It is possible to store and manage a plurality of uploaded contents. However, the present invention is not limited thereto.

Here, in the content-based revenue-generating social network service providing system shown in FIG. 1 , various types of information and data generated and provided by the content-based revenue-type social network service providing device 100 are delivered to and stored in the external server 300 . However, the present invention is not limited thereto, and a separate storage device may be provided in the content-based revenue-type social network service providing device 100 to store various information and data in the separately provided storage device. Hereinafter, a hardware configuration of the content-based revenue-type social network service providing apparatus 100 will be described with reference to FIG. 2 .

2 is a hardware configuration diagram of an apparatus for providing a content-based revenue type social network service according to another embodiment of the present invention.

Referring to FIG. 2 , an apparatus 100 for providing a content-based revenue-generating social network service according to another embodiment of the present invention (hereinafter, “computing device 100”) may include a processor 110 and a memory 120 . can In various embodiments, the computing device 100 may further include a network interface (or communication interface) (not shown), storage (not shown), and a bus (not shown).

In an embodiment, the processor 110 may control the overall operation of each component of the computing device 100 . The processor 110 may include a central processing unit (CPU), a micro processor unit (MPU), a micro controller unit (MCU), or any type of processor well known in the art.

In various embodiments, the processor 110 may perform an operation on at least one application or program for executing the method according to the embodiments of the present invention. In various embodiments, the processor 110 includes one or more cores (not shown) and a graphic processing unit (not shown) and/or a connection path (eg, a bus, etc.) for transmitting and receiving signals to and from other components. can do.

In various embodiments, the processor 110 temporarily and/or permanently stores a signal (or data) processed inside the processor 110 . Random Access Memory (RAM) and ROM (Read -Only Memory, not shown) may be further included. In addition, the processor 110 may be implemented in the form of a system on chip (SoC) including at least one of a graphic processing unit, a RAM, and a ROM.

In an embodiment, the processor 110 executes one or more instructions stored in the memory 120 to perform a method (eg, a method for providing a content-based monetization social network service) to be described with reference to FIG. 3 . can

For example, the processor 110 executes one or more instructions stored in the memory 120 to provide a UI that outputs information about a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers. Step, step of receiving selection of any one of the plurality of influencers or of the plurality of contents through the UI, the step of proceeding with the purchase of a product sold by any one of the influencers, and the selected one It is possible to perform a content-based revenue-type social network service providing method including the step of paying a donation to one influencer or an influencer who has uploaded any one selected content. However, the present invention is not limited thereto.

In one embodiment, memory 120 may store various data, commands, and/or information. The memory 120 may store programs (one or more instructions) for processing and controlling the processor 110 . Programs stored in the memory 120 may be divided into a plurality of modules according to functions.

In various embodiments, steps of a method or algorithm described in connection with an embodiment of the present invention may be implemented directly in hardware, as a software module executed by hardware, or by a combination thereof. A software module may include random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any type of computer-readable recording medium well known in the art to which the present invention pertains.

The components of the present invention may be implemented as a program (or application) to be executed in combination with a computer, which is hardware, and stored in a medium. Components of the present invention may be implemented as software programming or software components, and similarly, embodiments may include various algorithms implemented as data structures, processes, routines, or combinations of other programming constructs, including C, C++ , Java, assembler, etc. may be implemented in a programming or scripting language. Functional aspects may be implemented in an algorithm running on one or more processors. Hereinafter, with reference to FIG. 3 , a method for providing a content-based revenue-type social network service performed by the computing device 100 will be described.

3 is a flowchart of a method for providing a content-based revenue-type social network service according to another embodiment of the present invention.

Referring to FIG. 3 , in step S110 , the computing device 100 displays a UI (eg, FIGS. 5 and 6 ) for outputting information on a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers. can provide

In various embodiments, the computing device 100 may provide a first UI (eg, 15 and 16 of FIG. 5 ) for outputting an influencer list including information on a plurality of influencers.

In various embodiments, the computing device 100 determines the order in which information on a plurality of influencers is output in the influencer list based on the number of times selected by the user (or the number of times the user inputs use of an item). can For example, the computing device 100 may determine the order in which information on the plurality of influencers is output so that information on the influencer having a high number of times selected by the user from among the plurality of influencers is sequentially output. . However, the present invention is not limited thereto, and the order in which information about a plurality of influencers is output may be determined according to various criteria input by the user (eg, the number of uploaded contents, the number of items used by users, etc.). .

Here, the information about the influencer may include the influencer's profile image (eg, image, video, etc.), the activity name of the influencer (eg, nickname, ID), and information on the number of times selected by the user. have. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may provide a second UI (eg, 14) for outputting a content list including a plurality of contents (eg, image content, video content, voice content, text content, etc.). have.

In various embodiments, the computing device 100 may determine the order in which content is output in the content list based on the number of times selected by the user (or the number of times the user inputs use of the item). For example, the computing device 100 may determine the order in which the plurality of contents are output so that the content selected by the user is sequentially output from among the plurality of contents. However, the present invention is not limited thereto, and the order in which the plurality of contents are output may be determined according to various criteria input by the user (eg, the number of uploaded contents, the number of items used by users, etc.).

In various embodiments, the computing device 100 provides a plurality of content through the UI, and provides content related to the influencer's profile among the plurality of content in a public state and provides content not related to the profile in a private state can do. For example, the computing device 100 may include a plurality of contents: a first content related to the influencer's profile (eg, content uploaded to the influencer's profile item) and a second content not related to the influencer's profile. In the case of including content (eg, content uploaded to items other than the influencer's profile item (eg, pictorial items)), the first content may be provided in a public state, and the second content may be provided in a private state. can

Here, the open state means that at least a portion of the content is not covered, that is, the same state as the original content uploaded by the influencer. Blurring) may mean a state in which a portion of the content is covered. However, the present invention is not limited thereto.

In various embodiments, when the computing device 100 receives the upload of the second content not related to the profile from the influencer, in response to the upload of the second content, the user terminal 200 discloses or discloses the second content. Whether the content is private may be inquired, and the state of the uploaded second content may be set to a public state or a private state based on a response to the inquiry. For example, when obtaining a public request for the second content from the user, the computing device 100 may publish the uploaded second content in a public state. Also, when obtaining a non-public request for the second content from the user, the computing device 100 may publish the uploaded second content in a private state.

In various embodiments, the computing device 100 publishes the uploaded second content in a private state when a response to a query is not received from the user or when a response to a query is received after exceeding a preset time. can do. However, the present invention is not limited thereto, and the computing device 100 may suspend posting of the corresponding content until a response to the query is input.

In various embodiments, when the second content is uploaded from the influencer without going through a separate query process, the computing device 100 may set the uploaded second content to a private state.

In various embodiments, the computing device 100 outputs a third UI (eg, information about an influencer and recommended content recommended for a specific user based on the influencer selection history and content selection history of each of the plurality of users) : 16) of FIG. 5 may be provided. For example, the computing device 100 is an influencer having a similar concept and tendency to the influencers selected by the first user among the plurality of influencers based on the influencer selection history of each of the plurality of users, the second 1 In addition to the influencer selected by the user, an influencer with a high number of times selected may be selected as a recommended influencer, and information about the selected recommended influencer may be output.

In addition, the computing device 100 may include content having the same keyword (eg, a hashtag) as the content selected by the first user among the plurality of content based on the content selection history of each of the plurality of users, together with the content selected by the first user A content having a high number of times selected may be selected as the recommended content, and the selected recommended content may be output. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 selects the influencer and content selected by users of the same or similar age group as the user, and the influencer and content selected by users having the same gender as the user by using the user's age and gender. It is possible to select recommended content and provide information and recommended content on the selected recommended influencer.

In various embodiments, the computing device 100 may provide a private community that does not disclose the content uploaded by the influencer to the outside for each of the plurality of influencer accounts, and the influencer for uploading the content When requested by the influencer to post to the private community, the uploaded content can be posted to the private community corresponding to the influencer. Thereafter, the computing device 100 may provide the content posted in the private community to a user who meets a preset condition (eg, a condition set in advance by an influencer) among a plurality of users. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may receive a user rating (eg, A rating, S rating, R rating, and VIP rating) for each of a plurality of content from an influencer, and may receive a plurality of user ratings according to the user rating. You can set the disclosure range of each of the contents of , and provide the contents to a plurality of users according to the set disclosure range. For example, if the computing device 100 receives a user rating of a specific content as an S rating from an influencer, the computing device 100 may set the disclosure range of the specific content to a user with an S rating or higher, and a plurality of users determined to have an S rating or higher. You can provide the content to users of However, the present invention is not limited thereto.

Here, the user rating may be set according to conditions set in advance by the influencer (eg, support payment amount, item usage, etc.), but is not limited thereto.

In various embodiments, the computing device 100 may receive a request from a user to reserve a video message for a specific influencer, and when the requested video message is uploaded from the influencer, the computing device 100 may send the uploaded video message to the user. can provide For example, the computing device 100 transfers a video message provision reservation obtained from the user and a predetermined donation (or item) provided for video message reservation to the influencer, thereby providing an image for the influencer to provide to the user. You can guide the user to upload a message, and according to the guide, the video message uploaded from the influencer can be provided only to the user. However, the present invention is not limited thereto.

In step S120, the computing device 100 may receive selection of any one of the plurality of influencers or any one of the plurality of contents through the UI provided in step S110, and in step S130 , the computing device 100 may provide a donation to any one influencer selected in step S120 or provide a donation to an influencer who has uploaded any one content.

In various embodiments, the computing device 100 may provide information on a plurality of influencers to a user through a UI that outputs information about the plurality of influencers, and When an influencer is selected (eg, a sponsorship request for any one influencer is input), the second item (eg, a heart) owned by the user may be provided to the selected one influencer.

Here, the second item is an item for hotflexing an influencer (eg, selecting an influencer to sponsor) or flexing a content (eg, selecting and sponsoring a content). , an item used to sponsor an influencer or content, and may be an item that a user can obtain by paying a predetermined amount to purchase. However, the present invention is not limited thereto.

First, the computing device 100 receives an information request requesting more detailed information on a specific influencer from a user (eg, an input for selecting a specific influencer among information on a plurality of influencers), By providing a UI that outputs information about a specific influencer (eg, 20 in FIG. 6), more detailed information about a specific influencer (eg, personal information of the influencer, introduction information, status information, ranking information) is provided. , accumulated sponsorship information, a plurality of contents, etc.) can be output.

Thereafter, when the computing device 100 receives a sponsorship request (eg, hotplex) for a specific influencer from the user through a UI that outputs information about the specific influencer (eg, hot flex for a specific influencer) When a user input for selecting a flex button (eg, 42a in FIGS. 9 and 10 ) is obtained), the second item owned by the user may be provided to a specific influencer. Here, the computing device 100 may provide the number of second items input by the user among the plurality of second items owned by the user to a specific influencer. However, the present invention is not limited thereto.

In various embodiments, when the computing device 100 receives a selection (eg, input of a sponsorship request (eg, flex) for any one content) from among a plurality of contents through a UI that outputs a plurality of contents , the second item possessed by the user may be provided to the influencer who has uploaded any one selected content.

First, the computing device 100 receives a specific keyword (eg, a hashtag) from a user, or when a content provision request requesting content uploaded by a specific influencer is input, the content providing UI (eg, FIG. 6 ) 30), it is possible to output a plurality of contents related to a specific keyword or a plurality of contents uploaded by a specific influencer.

Then, when the computing device 100 receives a sponsorship request (eg, flex) for specific content from the user through the content providing UI (eg, a flex button (eg, flex button) provided in the UI for outputting detailed information on the specific content When a user input for selecting FIG. 8) is obtained), the second item owned by the user may be provided to a specific influencer.

Here, the computing device 100 may provide the number of second items input by the user among the plurality of second items owned by the user to a specific influencer. However, the present invention is not limited thereto.

In various embodiments, when receiving a request for sponsorship for a specific content from a user, the computing device 100 determines whether the specific content can be sponsored, and specifies the second item owned by the user only when it is determined that the sponsorship is possible. You can give it to influencers. For example, the computing device 100 may determine that sponsorship is impossible when the state of the content is a private state, and may determine that sponsorship is possible when the state of the content is an open state. Accordingly, when the computing device 100 obtains a sponsorship request (flex) for the corresponding content from the user in a situation in which the content is in a private state, the computing device 100 notifies that the corresponding content is in the private state and can sponsor the content using the first item. to (e.g., from private to public). Also, when receiving a sponsorship request from a user in a situation in which content is in a public state, the computing device 100 may provide the second item owned by the user to a specific influencer. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may be configured to, when a user inputs a use of a first item (eg, a key) for content (eg, content in a private state) that is determined not to be sponsored by the user, the first item owned by the user can be used to convert content that is judged to be impossible to support into content that can be supported. For example, the computing device 100 may receive an input from the user to use the first item for the content in the private state, and may convert the content in the private state to the public state in response to the input of the use of the first item, , it is possible to provide content that has been converted to a public state through the content providing UI.

Here, the first item may be an item used to convert content in a private state into content in a public state. For example, the first item is a free first item that is provided free of charge in response to a preset condition being satisfied (eg, the access time of the influencer sponsored service achieves the reference time) and a paid product that can be purchased through payment Can contain 1 item. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may set the usage ranges of the free first item and the paid first item to be different from each other. For example, the computing device 100 may set the usage range of the free first item to content set to be convertible to the public state by using the free first item among a plurality of private content content, and the paid second item You can set the scope of use of an item to all private content. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 sets the free first item and the paid first item to perform the same use range and the same role (eg, convert content from a private state to a public state), but When both the free first item and the paid first item are held at the time when the use of the item is input, the free first item may be set to be used preferentially. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 converts the content in the private state to the public state by selecting and using any one of the user's free first item or the paid first item, but when using the paid first item A predetermined reward may be provided. For example, the computing device 100 may provide an event for obtaining the second item with a certain probability when receiving an input of use of the first paid item from the user, and may provide a predetermined number of events depending on whether the event is won or not. The second item may be provided to the user.

In various embodiments, the computing device 100 may receive either an exclusive disclosure request or a full disclosure request for content (eg, content in a private state) that is determined to be unsupportable from the user, and receives the input from the user. Depending on the type of request, you can set the disclosure scope for private content.

For example, when obtaining an exclusive disclosure request for content in a private state from a user, the computing device 100 publishes the content in the private state using one first item or a free first item among the first items owned by the user. However, it is possible to provide the content converted to the public state only to the user who has used the first item.

On the other hand, when the computing device 100 obtains a full disclosure request for the content in the private state from the user, the computing device 100 uses a plurality of first items or paid first items among the first items owned by the user to display the content in the private state to the public state. , and the content converted to the public state can be provided to all users who use the influencer sponsorship service. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may obtain an exclusive purchase request for a specific content from the first user, and when the exclusive purchase is completed from the first user, provide the specific content only to the first user who purchased the specific content can provide For example, when obtaining a purchase request for any one of the plurality of contents from the first user, the computing device 100 may provide a payment process for purchasing any one of the contents. Thereafter, when the purchase of any one content is completed through the payment process, the computing device 100 provides the purchased content to only the first user, and provides specific content to users other than the first user. You can choose not to serve certain content (e.g., not to serve certain content in any state, whether public or private). However, the present invention is not limited thereto.

In an embodiment, the computing device 100 may perform an exclusive process for specific content in response to a specific condition. In an embodiment, the monopoly process may be initiated when the first user expresses an intention to monopolize a specific content (eg, clicks an exclusive button). In another embodiment, the exclusive process may be started when the influencer who uploaded the corresponding content selects to start the exclusive process or sets the attribute of the uploaded content to exclusive content. In addition, the content monopoly process may be initiated based on various methods.

When the content monopoly process is initiated, an auction process for monopolizing the corresponding content may proceed. In this case, the content exclusive right is given to the user who selects to invest the most amount or key within a preset time, and the amount or key invested may be paid.

According to an embodiment, a price for exclusive use (eg, an amount or a key) may be set for each content. The price may be set automatically or may be set by the selection of an influencer. According to an embodiment, the price for monopoly may be a price that enables content monopoly through immediate payment, or may be the starting price of an auction.

According to an embodiment, the price for exclusive content may be set as an average price that an influencer who has uploaded the corresponding content can obtain through opening and sponsoring one content, but is not limited thereto.

A user who has monopolized the content may monopolize the content so that only one can read it, but according to an embodiment, the content may be disclosed for all users to view for a limited time or continuously. In this case, the right to disclose the content may be given to the exclusive user. Thereafter, the sponsorship revenue for the corresponding content may be shared with the influencer according to the ratio selected by the exclusive user, the ratio preset by the influencer, or the preset ratio, but is not limited thereto.

According to an embodiment, the user who monopolized the content switches to a state in which the content can be unlocked again by using the key, and instead, the key revenue according to the content unlock is selected by the user, the ratio selected by the influencer, or a preset ratio It can be shared with influencers according to the ratio.

Through the above-mentioned exclusive function, each user can monopolize the content of the influencer that he or she supports, support the influencer that he or she sponsors to earn more revenue, or earn money by himself.

In various embodiments, the computing device 100 may receive a direct sponsorship request including a predetermined sponsorship amount for a specific influencer from the user, and may provide a predetermined sponsorship amount to the specific influencer in response to the direct sponsorship request. You can transfer money to your account. However, the present invention is not limited thereto.

In various embodiments, when the computing device 100 obtains a settlement request for the first item and the second item from each of the plurality of influencers, based on a preset settlement ratio for each of the plurality of influencers, the first item and An amount of a size corresponding to the second item may be transferred to each account of the plurality of influencers.

In various embodiments, the computing device 100 determines the number of times the influencer is selected from a plurality of users (eg, the number of times it is sponsored), the number of contents uploaded by the influencer, and the plurality of contents uploaded by the influencer. The settlement ratio of the influencer may be set by using at least one of the number of times selected by the user (eg, the total number of sponsorships) and the size of the amount of support received by the influencer.

For example, the computing device 100 may set a commission of 20% for an influencer whose sponsorship money is 1 million won or less paid to the influencer for one year, and 10% for an influencer who has more than 1 million won and 10 million won or less. You can set a fee of %, and you can set a fee of 5% for influencers exceeding 10 million won. However, the present invention is not limited thereto.

In addition, the computing device 100 determines the number of times the influencer is selected by the user (eg, the number of times sponsored), the number of contents uploaded by the influencer, and the number of times that the content uploaded by the influencer is selected from a plurality of users. You can set the rating for the influencer using (eg, the total number of times sponsored), and set the settlement ratio based on the set rating.

The above-described content-based revenue-type social network service providing method has been described with reference to the flowchart shown in the drawings. For the sake of simplicity, the method for providing a content-based monetization social network service has been described by showing a series of blocks, but the present invention is not limited to the order of the blocks, and some blocks are shown in an order different from that shown and operated in this specification. may be performed or may be performed simultaneously. In addition, new blocks not described in the present specification and drawings may be added, or some blocks may be deleted or changed. Hereinafter, various UIs provided by the computing device 100 will be described with reference to FIGS. 5 to 9 .

4 is a diagram illustrating a method of paying a donation in real-time broadcasting among contents provided to users according to an embodiment of the present invention.

Referring to FIG. 4 , the computing device 100 according to an embodiment of the present invention may be performed based on the content-based monetization social network service providing method according to FIG. 3 . The content provided by the influencer to the user may include a video, and the video includes a video that the influencer shoots separately and is uploaded through an editing process, and a video about a broadcast conducted by the influencer in real time. may include

In the case of a broadcast conducted by an influencer in real time, the computing device 100 may upload the broadcast after a predetermined time elapses after the broadcast ends, and provide the video as content to users.

In the case of broadcasting in real time, users can pay donations in real time, and influencers can check the donations paid by users to express thanks or provide separate benefits. According to an embodiment of the present invention, when users pay a donation, the computing device 100 may provide a UI to input a desired phrase, and may provide a UI for displaying or reading the corresponding phrase.

According to an embodiment of the present invention, the influencer measures the price of the product higher during the broadcast in real time and proceeds with the sale (S210), and the user purchases the product, thereby providing a donation to the influencer. There is (S220). For example, it may be to pay a sponsorship money to the influencer for a price additionally received in addition to the price of an existing product. By purchasing the product, the user may be provided with a service that reads the desired text, and may be additionally provided with items, coins, etc. depending on the price of the product. Here, the number of items or coins to be provided may be preset. For example, the number of items or coins may be provided by a predetermined number each time a product is purchased, or a different number may be provided according to a price additionally paid compared to the existing price.

In the case of FIG. 3 , it may relate to a method of providing an overall content-based revenue-generating social network service, and in the case of FIG. 4 , a method of paying a donation in real-time broadcasting among contents provided to users may be limited.

5 is a diagram exemplarily illustrating a user interface (UI) provided by an apparatus for providing a content-based revenue-generating social network service according to various embodiments of the present disclosure.

Referring to FIG. 5 , when the computing device 100 receives a request from the user to provide the influencer sponsorship service, the influencer sponsorship service UI outputs information on a plurality of influencers and information on a plurality of contents. (10) can be provided.

The computing device 100 may provide an influencer sponsorship service capable of viewing and sponsoring a plurality of influencers and a plurality of contents through the influencer sponsorship service UI 10 . In this case, the computing device 100 may provide the influencer sponsorship service only to users who have subscribed to the influencer sponsorship service as a member.

In various embodiments, the computing device 100 may determine whether the user who has requested the provision of the influencer sponsored service is subscribed to the influencer sponsored service, and the main UI 10 for the subscribed user. and to users who are not subscribed, a membership registration UI for signing up for the influencer sponsorship service can be provided. For example, when a user who is not logged in to the influencer sponsored service wants to use a specific function of the influencer sponsored service, the computing device 100 may provide a login UI guiding the user to log in. , when the user does not log in for more than a preset time through the login UI or obtains a membership registration request, the user's terminal 200 may provide a membership registration UI for subscribing to the influencer sponsored service. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may provide different types of influencer sponsored service UI 10 according to whether the user who requested the provision of the influencer sponsored service is a general user or an influencer. have. For example, the computing device 100 may include an influencer sponsored service UI ( 10), and if the user who requested the provision of the influencer sponsorship service is an influencer, the influencer sponsorship service UI (10) that outputs an influencer page including information and contents of the influencer ) can be provided. However, the present invention is not limited thereto.

The influencer sponsorship service UI 10 includes an item information output bar 11 that outputs information related to an item (eg, a free first item, a paid first item, and a second item) owned by the user, a plurality of influencers A keyword input bar 12 for inputting a keyword to search for a specific influencer among a plurality of contents or a specific content from among a plurality of contents, an advertisement output UI 13 for outputting advertisements, a plurality of contents selected by users Content output UI 14 (eg, the second UI) that sequentially outputs content with a large number of times (eg, the number of times sponsored or the number of times an item is used) or arranging and outputting a plurality of contents according to a criterion set by the user , sequentially output from the influencer with the highest number of times selected by users (e.g., the number of times sponsored or the number of times an item is used) among a plurality of influencers, or by arranging a plurality of influencers according to the criteria set by the user. The output may include an influencer output UI 15 (eg, a first UI) and a UI 16 that provides a recommended influencer and recommended content according to the user's sponsorship history. However, the present invention is not limited thereto.

6 is a diagram exemplarily illustrating an auxiliary UI for outputting user information, according to various embodiments.

Referring to FIG. 6 , the computing device 100 displays the influencer sponsored service UI 10 as an auxiliary UI 20 that outputs more detailed information about the user and various functions and information provided by the influencer sponsored service. may include

In various embodiments, when the detailed information output button 11a of the item information output bar 11 included in the influencer sponsored service UI 10 is input from the user, the auxiliary UI 20 provides more detailed information about the user. An auxiliary UI 20 for guiding to check information may be provided. For example, when the detailed information output button 11a is input from the user, the computing device 100 may dynamically provide the auxiliary UI 20 from the side of the main UI 10 (eg, a drawer panel). (Drawer panel)). However, the present invention is not limited thereto.

The auxiliary UI 20 may include an item information button, a profile and pictorial information button, a note box button, a hotplex history button, a member information modification button, and a logout button, and the computing device 100 receives each button from the user. When input is received, information corresponding to the input button may be output by providing a UI for outputting corresponding information (eg, a pop-up window). For example, when the computing device 100 obtains a user input for selecting the hotflex details button of the auxiliary UI 20 , information on a plurality of influencers sponsored by the corresponding user, and a second item sponsored by the user It is possible to provide a hotplex history output UI that outputs various history information about the user's hotplex behavior, such as the number of

In addition, the auxiliary UI 20 may further include a heart charge/item purchase button, a currency exchange request button, a FAQ button, a 1:1 customer support button, and a notice button, and the computing device 100 receives each button from the user. In the case of receiving an input, a UI for outputting the corresponding information may be provided to provide various information and functions necessary for the user to use the influencer sponsored service. For example, when the computing device 100 obtains a user input for selecting the heart charge/item purchase button of the auxiliary UI 20, it provides a heart charge/item purchase UI on a new page so that the user can use the heart ( You can charge the second item) or purchase the item (the first item).

7 is a diagram exemplarily illustrating a UI for outputting a plurality of contents, according to various embodiments.

Referring to FIG. 7 , when the computing device 100 receives a specific keyword input from the user or requests to provide content uploaded by a specific influencer, a plurality of contents corresponding to the specific keyword or uploaded by the specific influencer A content output UI 30 for outputting content may be provided.

The computing device 100 displays content using an item (eg, a first item (key)) among a plurality of contents included in the content output UI 30 according to the user's item use history through the content output UI 30 . You can output the content in the public state and the content in which the item is not used in the private state.

When the use of the first item for the content in the private state is input through the content output UI 30 , the computing device 100 selects the content in the private state through the mouse pointer P or a touch input. , a content sponsor UI for changing the state of the content in which the use of the first item is input from the private state to the public state (eg, unlocked state) For example, a guide UI 31) to guide the transition to the unlocked state) may be provided (eg, a pop-up window), and when the content in the private state is converted to the public state through the content sponsor UI, the content output UI 30 ), the content converted to the public state may be provided to the user who has used the first item.

In various embodiments, when the computing device 100 obtains a request for provision of content in a public state (eg, flex (sponsored) content from the user) from the user, the user through the content output UI 30 allows the user to select the first item By using , a plurality of contents converted from a private state to a public state can be configured and output on a single screen.

8 is a diagram exemplarily illustrating a UI for providing a donation to an influencer who has uploaded any one of a plurality of contents, according to various embodiments.

Referring to FIG. 8 , when the use of the first item for any one of the plurality of contents output through the content output UI 30 is input, the computing device 100 changes the state of the content from the private state to the public state. The content detail information output UI 32 for switching to and outputting the content switched to the open state may be provided to the user who has used the first item.

Thereafter, the computing device 100 provides more detailed content (eg, a content source, a comment on content written by an influencer, and a plurality of users registered comments, etc.).

In addition, when the computing device 100 obtains a user input for selecting a flex (act of a user sponsoring a specific content) button output on the content detailed information output UI 32, the user who has input the flex button 2 items can be provided to the influencer who uploaded the corresponding content.

In various embodiments, the computing device 100 may increase the number of flexes for content without consuming a separate item when obtaining a user input for selecting a flex button provided on the content detailed information output UI 32 . In this case, flex may be interpreted as an act of the user expressing a liking (eg, like) for a specific content, rather than the user's sponsoring of a specific content.

9 is a diagram exemplarily illustrating a UI for outputting information about an influencer in various embodiments, and FIG. 10 is a diagram exemplarily illustrating a UI for providing a donation to an influencer in various embodiments. It is a drawing.

9 and 10 , when the computing device 100 obtains an information request requesting more detailed information about a specific influencer from a user, the computing device 100 outputs more detailed information about the specific influencer for which information is requested. An influencer information output UI 40 may be provided.

The influencer information output UI 40 displays the influencer's cumulative item sponsor count (cumulative heart), weekly item sponsor count (weekly heart), weekly prize money, flex (user's sponsorship of specific content) count, weekly prediction Influencer popularity information output UI 41, including information on revenue, cumulative item sponsorship ranking (cumulative heart ranking), weekly item sponsorship ranking (weekly heart ranking), and flex ranking, more detailed information on influencers It may include a personal information output UI 42 that outputs (eg, personal information, status information, and introduction information of the influencer) and a pictorial output UI 43 that provides a plurality of contents uploaded by the influencer. have. However, the present invention is not limited thereto.

When the computing device 100 obtains a user input for selecting a hot flex (act of a user sponsoring a specific influencer) button 42a included in the personal information output UI 42 , the user who inputs the hot flex button The second item possessed by the user can be provided to the influencer. For example, the computing device 100 may output (eg, a pop-up window) the influencer sponsorship UI 44 for sponsoring the second item owned by the user who has input the hotflex button to the influencer, The number and message of the second item to be provided to the influencer can be input from the user through the influencer sponsorship UI 44, and the influencer sponsorship button provided in the influencer sponsorship UI 44 is input. In response, the number of second items and messages input by the user may be provided to the influencer.

11 is a view exemplarily illustrating a membership registration UI provided when a user is a general customer and an influencer in various embodiments, and FIG. 12 is, in various embodiments, additionally provided when the user is an influencer It is a diagram exemplarily showing the provided membership registration UI.

11 and 12 , when the computing device 100 receives a request to use the influencer sponsored service from the user, the computing device 100 provides the influencer sponsored service, but when the user is not subscribed to the influencer sponsored service , a membership registration UI (eg, a general customer's membership registration UI 50 and an influencer's membership registration UI 60) instructing the user to join the influencer sponsored service may be provided.

The computing device 100 provides various information about a user who wants to sign up for an influencer sponsored service through the membership registration UI (eg, the general customer's membership registration UI 50 and the influencer's membership registration UI 60 ). : ID, password, name, nickname, phone number, email, etc.) can be input.

In various embodiments, when the user who wants to subscribe to the influencer sponsored service is an influencer (eg, when receiving an influencer membership request from the user), the computing device 100 adds to the influencer Information (eg, age, gender, date of birth, activity area, SNS address, status message, self-introduction and profile image, etc.) can be input.

In various embodiments, the computing device 100 may receive an address for an influencer's channel opened on another platform by the influencer through the influencer's membership registration UI 60, and the user input By linking with the channel corresponding to the address, various contents posted on the channel can be collected, uploaded and posted automatically.

13 is a diagram exemplarily illustrating a UI for providing a plurality of contents according to a user rating, according to various embodiments.

Referring to FIG. 13 , the computing device 100 provides a plurality of content uploaded by the influencer through the pictorial output UI 43 providing a plurality of content uploaded by the influencer, but User ratings (eg, A ratings, S ratings, R ratings, and VIP ratings) for each of the contents of of content can be provided to a plurality of users.

As shown in FIG. 13 , the computing device 100 displays a user rating required to view the corresponding content for each content in a private state, thereby identifying what content can be viewed by a plurality of users according to their rating. can make it easier to do. Here, when the use of the first item for content that does not match the user's rating is input from the user, the computing device 100 may output a guide message guiding that the rating does not match.

In various embodiments, when the computing device 100 determines that the user rating of the user provided with the influencer information output UI 40 is the S rating, among a plurality of contents, the content that the user of the S rating can read Only the pictorial output UI 43 may be provided, and content that cannot be viewed may not be provided. Thereafter, the computing device 100 may additionally provide content that the user of grade R can view among a plurality of content not provided when the user of grade S is upgraded to grade R, and the content that can be viewed is added. It is possible to provide a guide message informing the user that it has been completed.

14 is a diagram illustrating an example of a screen for selecting a product to be sold according to an embodiment of the present invention.

Referring to FIG. 14 , the computing device 100 according to an embodiment of the present invention may provide a UI for selecting a product to be sold to the user terminal 200 . For example, the computing device 100 may provide a UI for selecting at least one product among products currently sold by the influencer. Here, although it has been described that the product is sold by the influencer, it is not limited thereto and may include a product that the influencer intends to sell, a product owned by the influencer, or a cherished item. In this case, the product selected by the influencer may be a product that the influencer wants to sell at a higher price than the existing price through Internet broadcasting.

The computing device 100 may display a list of preset products and determine that at least one product touched or clicked by the user terminal 200 is the selected product.

Also, when displaying a list of products, the computing device 100 may further display other items or display an input window for directly inputting other items. In this case, you can choose products that are not on the list because the influencer is not currently selling them.

According to an embodiment of the present invention, selecting a product may be for selling the selected product when the influencer is broadcasting on the Internet. Accordingly, the screen for selecting a product may be exposed to subscribers, but is not limited thereto and may be set not to be exposed to subscribers.

15 is a diagram illustrating an example of a screen for inputting an additional amount according to an embodiment of the present invention.

Referring to FIG. 15 , the computing device 100 according to an embodiment of the present invention may provide a UI for inputting an additional amount for a product selected from the user terminal 200 . For example, the computing device 100 may display a list of preset amounts of money and determine that the amount touched or clicked by the user terminal 200 is the additional amount.

Also, when displaying a list of additional amounts, the computing device 100 may further display other items or display an input window for directly inputting other items. In this case, even if it is not the set amount, you can have the influencer enter the desired additional amount.

According to an embodiment of the present invention, selecting the additional amount may be to sell the product at a higher price when the influencer is broadcasting on the Internet. Accordingly, the screen for inputting an additional amount may be exposed to subscribers as well as the screen for selecting a product, but is not limited thereto and may be set not to be exposed to subscribers.

16 is a diagram illustrating an example of a screen advertising a product to be sold according to an embodiment of the present invention.

Referring to FIG. 16 , the computing device 100 may advertise a product at a price in which an additional amount is added to an existing amount on one side of a screen on which an Internet broadcast is being transmitted. The computing device 100 may display a product to be sold and a price of the product on one side of the screen, and may induce the sale of the product by allowing subscribers to check it. In addition, the computing device 100 may additionally disclose a link for purchase, a homepage address, a URL, and the like so that subscribers who want to purchase the corresponding product can purchase the corresponding product. Subscribers who want to purchase may be connected to the purchase page by touching or clicking the corresponding link, homepage address, or URL displayed through the user terminal 200 .

In addition, the computing device 100 separately generates a purchase button, and when subscribers who want to purchase click or touch the corresponding button through the user terminal 200 , a separate window for purchasing the product is displayed on the user terminal 200 . ) can be displayed. For example, the computing device 100 may provide a UI for selecting a product option, inputting an address and mobile phone number for delivery, and performing payment in a separate window.

The computing device 100 may provide a UI to the user terminal 200 to immediately purchase a product at a price in which an additional amount is added to an existing amount, and may set the existing amount as an initial price to conduct an auction of the product, or A UI for making a reservation for purchase with money may be provided to the user terminal 200 .

17 is a diagram illustrating an example of a screen for performing an auction according to an embodiment of the present invention.

Referring to FIG. 17 , the computing device 100 may set a price to which an input additional amount is added as an initial price to proceed with the auction of the product. The computing device 100 may notify the start of the auction and offer an initial price. Subscribers can check this and participate in the auction. Subscribers participating in the auction can enter their desired price in the comment box that can be entered in real time during Internet broadcasting. In this case, the subscribers may offer a higher price than the prices input by other subscribers to match the characteristics of the auction.

The computing device 100 may recognize and extract comments indicating a price or a number among comments displayed on the input window. The computing device 100 may display the price extracted from the comment window, and also display the nickname of the subscriber who offered the corresponding price. In this case, the computing device 100 may display the nickname and the corresponding price of the subscriber who offers a higher price than the extracted price.

Meanwhile, when there are no subscribers who offer a higher price, the computing device 100 may win a bid at the finally displayed price as the final price, and provide a UI for selling the product to the subscriber of the finally displayed nickname.

In addition, the computing device 100 sets the auction time, recognizes prices input to the comment window within the set time, wins the highest price among the recognized prices as the final price, and provides the product to the subscriber who has entered the successful bid price. It is also possible to provide a UI for selling.

Also, the computing device 100 may separately recruit subscribers to participate in an auction among subscribers, and receive an auction price for each of the recruited subscribers. The computing device 100 may win the highest bid among the input auction prices as the final price, and provide a UI for selling the product to the subscriber who has entered the successful bid price.

Also, the computing device 100 may successfully bid an amount selected by the influencer as the final price according to the auction conducted by the influencer. For example, the influencer may directly check the comment window while conducting an auction under the control of the computing device 100 while broadcasting the Internet, and may win a final auction price while communicating with subscribers through the comment window.

18 is a diagram illustrating an example of a screen on which a price is changed according to an embodiment of the present invention. (a) may represent an example of the screen before the price is changed according to the number of buyers, and (b) may represent an example of the screen after the price is changed according to the number of buyers.

Referring to FIG. 18 , the computing device 100 may add an additional amount to the price of the product according to the number of purchasers who purchase the product during Internet broadcasting. For example, when the current purchase price of a product is 10,000 won, if the number of buyers exceeds 100, the computing device 100 increases the product price by adding 10,000 won to 20,000 won, and thereafter, a UI for selling the product to 20,000 won can provide

In this case, a price that is increased according to the number of purchasers may be preset. For example, the computing device 100 may set the price to be increased for every 100 purchasers as 10,000 won. In this case, the computing device 100 may increase the price of the product by 10,000 won whenever the number of buyers increases by 100. Also, the computing device 100 may set the price to be doubled for every 100 purchasers. In this case, when the price of the product is 10,000 won, the computing device 100 increases the price of the product to 20,000 won when the number of buyers is 100 or more, and increases the price of the product to 40,000 won when the number of buyers is 200 or more can do it

On the other hand, although it has been described that the change width in which the price is changed is the same or doubled, it may not be limited thereto.

Also, a price that is increased according to the number of purchasers may be set at random. For example, when the number of purchasers who purchased the product exceeds 100, the computing device 100 may randomly add an additional amount. In this case, the range of changes in the price that is changed according to the number of buyers may all be different. Also, the computing device 100 may provide a UI to the user terminal 200 so that the influencer can set a price that is increased according to a situation in which a product is sold during Internet broadcasting.

Meanwhile, although it has been described above that the price is changed based on the number of purchasers of 100, the number of purchasers is not limited thereto and may be less or more. The number of buyers as the standard may be preset, and may be changed by setting the influencer. For example, the computing device 100 may provide a UI to the user terminal 200 so that the influencer can change the reference number of buyers according to a situation in which a product is purchased during Internet broadcasting.

The computing device 100 may display a product and a price on one side of the screen, thereby allowing subscribers to check the price. In addition, when the price is changed, the computing device 100 may display the changed price, and before the price change, notify that the price of a product will change to induce subscribers to purchase.

19 is a diagram illustrating an example of a screen in which a product price is changed for each time zone according to an embodiment of the present invention. (a) may represent an example of the screen before the price of the product is changed, and (b) may represent an example of the screen after the price of the product is changed.

Referring to FIG. 19 , the computing device 100 may set the price of a product to be different for each time period, and display the price of the product for each time on the screen when the corresponding time comes. For example, the computing device 100 may set the price of the product to be changed every hour, and when the current time zone is between 1 o'clock and 2 o'clock, the price of the product may be 20,000 won. In this case, when 2 o'clock has passed, the computing device 100 may increase the price of the product to 30,000 won, which is set as the price of the product in the 2nd era. In this case, the price of the product may be preset for each time period, and the preset price may increase sequentially.

Here, the range of changes in which the price of the product is increased for each time period may be the same. For example, the price of the product between 1 o'clock and 2 o'clock may be 20,000 won, the price of the product between 2 o'clock and 3 o'clock may be 30,000 won, and the price of the product at 3 o'clock may be 40,000 won. That is, the computing device 100 may increase the price of the product by 10,000 won for each time period. On the other hand, the change range in which the price of the product is increased for each time period may not be the same. For example, the price of the product between 1 o'clock and 2 o'clock may be 20,000 won, the price of the product between 2 and 3 o'clock may be 40,000 won, and the price of the product between 3 o'clock and 4 o'clock may be 50,000 won. That is, the computing device 100 may randomly increase the price of the product for each time period. The computing device 100 may provide a UI to the user terminal 200 so that the influencer can set a price that is increased for each time period according to a situation in which a product is sold during Internet broadcasting.

The computing device 100 may display a product and a price on one side of the screen, thereby allowing subscribers to check the price. In addition, when the price is changed, the computing device 100 may display the changed price, and before the price change, notify that the price of a product will change to induce subscribers to purchase.

Also, the computing device 100 may change the price with a preset change range according to the number of purchasers in the corresponding time zone. For example, if there are 100 or more buyers in the current time period, the price may be increased further in the next time period. On the other hand, if the number of buyers in the current time period is 50 or less, the price may be slightly increased in the next time period. In this case, the criterion for the number of purchasers may be preset or may be set by the influencer, and an amount added according to the number of purchasers may also be preset or set by the influencer.

Also, the computing device 100 may increase the price according to the ratio of the current number of subscribers to the number of purchasers. For example, when the number of buyers is small compared to the number of current subscribers, the price may be slightly increased, and if the number of buyers is large, the price may be increased significantly. In this case, the criterion for the ratio may be preset or may be set by the influencer, and the amount added according to the ratio may be preset or set by the influencer.

20 is a diagram illustrating an example of a screen for purchasing a product according to an embodiment of the present invention.

Referring to FIG. 20 , the computing device 100 may provide a UI to the user terminal 200 to input a desired phrase when the buyer purchases a product advertised. When a purchaser wants to purchase a product, the purchaser may click a link, a website address, a URL, or the like separately displayed on the screen through the user terminal 200 , and may access the purchase website accordingly. Here, the accessed purchase homepage may be a homepage dedicated to subscribers who have subscribed to Internet broadcasting. That is, the purchase homepage and the Internet broadcasting platform may be linked with each other.

The purchaser may complete the purchase of the product by selecting an option of the product, inputting an address and mobile phone number for delivery, and making a payment on the accessed purchase page under the control of the computing device 100 . In this case, the purchaser may additionally input a desired phrase, and the computing device 100 may display or read the corresponding phrase on one side of the screen of the Internet broadcast.

In addition, when the purchaser wants to purchase the product, the purchaser may click the separately created purchase button through the user terminal 200 , and accordingly, a separate window for purchase may be displayed. The purchaser may complete the purchase of the product by selecting an option of the product, inputting an address and mobile phone number for delivery, and performing payment under the control of the computing device 100 . In this case, the purchaser may additionally input a desired phrase, and the computing device 100 may display or read the corresponding phrase on one side of the screen of the Internet broadcast.

21 is a diagram illustrating an example of a screen displaying a phrase of a purchaser according to an embodiment of the present invention.

Referring to FIG. 21 , the computing device 100 may display a phrase input by a buyer when purchasing a product on one side of a screen on which an Internet broadcast is being transmitted. Here, the displayed text may be displayed by reflecting the selected effect when the buyer inputs the text. For example, the effect may be a font, a font size, a font color, a font thickness, an italic, and the like. When the purchaser inputs a desired phrase, the computing device 100 may provide a UI to the user terminal 200 to select an effect. The computing device 100 may store an effect selected according to the provided UI in correspondence with a desired phrase, and display the selected effect by reflecting the selected effect when displaying the phrase on the screen.

Also, the computing device 100 may read a phrase input by the purchaser when purchasing the product. Here, when the purchaser inputs a desired phrase, the computing device 100 may provide a UI for selecting a voice to read the phrase to the user terminal 200 . The computing device 100 may store the voice selected according to the provided UI in correspondence with the phrase, and read the text with the selected voice when the phrase is read.

As described above, according to the embodiment of the present invention, the influencer determines the amount to be added to the product sold during the Internet broadcast and advertises it, and when the advertised product is sold, the product in the Internet broadcast provides benefits to the buyer. Apparatus and methods for selling can be realized.

As mentioned above, although embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains can realize that the present invention can be embodied in other specific forms without changing its technical spirit or essential features. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

100: computing device
200: user terminal
300: external server
110: processor
120: memory

Claims (10)

A method performed by a computing device, comprising:
providing a user interface (UI) for outputting information on a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers;
receiving selection of any one of the plurality of influencers or any one of the plurality of contents through the UI;
providing a user interface for purchasing a product advertised by the one influencer in the Internet broadcast conducted by the selected one influencer; and
A method for providing a content-based revenue-based social network service, comprising the step of paying a donation to the selected one of the influencers or the influencer who uploaded the selected one of the contents.
According to claim 1,
Providing a user interface for purchasing the product comprises:
providing a user interface for the influencer to select a product to be sold and to input an additional amount for the selected product;
displaying a sales procedure on a screen to proceed with the sale of the product;
A method for providing a content-based revenue-type social network service, comprising the step of providing a benefit to a user who purchases the product.
3. The method of claim 2,
The step of displaying the sales procedure on the screen in order to proceed with the sale of the product,
A method for providing a content-based profit-type social network service, in which the price to which the input additional amount is added is set as an initial price to proceed with the auction of the product, and to finally determine the price of the product based on the finally input price.
3. The method of claim 2,
The step of displaying the sales procedure on the screen in order to proceed with the sale of the product,
Immediately determine the price plus the input additional amount as the purchase price,
A method for providing a content-based revenue-based social network service, in which an existing price is set as an initial price to conduct an auction of the product or to make a reservation to purchase at the existing price.
3. The method of claim 2,
The step of displaying the sales procedure on the screen in order to proceed with the sale of the product,
adding an additional amount to the price of the product as more buyers purchase the product;
Whenever the price of the product is changed, the content-based profit-type social network service providing method for displaying the price of the product on one side of the screen.
3. The method of claim 2,
The step of displaying the sales procedure on the screen in order to proceed with the sale of the product,
Set to increase the price of the product for each preset time,
A method of providing a content-based revenue-type social network service, in which the price of the product for each hour is displayed on one side of the screen when the time comes.
According to claim 1,
Providing benefits to users who purchase the product includes:
When a buyer purchases the product, providing a user interface to input a desired phrase,
When the purchaser completes the purchase for the product, the text input on one side of the screen is displayed or read for a preset time, a content-based revenue-type social network service providing method.
8. The method of claim 7,
Providing benefits to users who purchase the product includes:
Provides a user interface to select an effect to be reflected in the text, and when the text is displayed on one side of the screen, reflects the selected effect and displays;
The effect includes at least one effect of a font, font size, font color, font thickness, italicity, and voice type, a content-based revenue-based social network service providing method.
a memory storing one or more instructions; and
a processor executing the one or more instructions stored in the memory;
The processor by executing the one or more instructions,
An apparatus for performing the method of claim 1 .
A computer program stored in a computer-readable recording medium in combination with a computer, which is hardware, to perform the method of claim 1.

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