KR102640917B1 - Method, apparatus and computer program for providing social network service for profit based on contents - Google Patents

Abstract

Various embodiments of the present invention relate to a method, device, and computer program for providing a content-based profitable social network service.
A method of providing a content-based profitable social network service according to an embodiment of the present invention includes a user interface (UI) that outputs information on a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers. providing a step, selecting one influencer among the plurality of influencers or one content among the plurality of contents through the UI, and selecting one influencer from among the plurality of contents, and providing a user interface for purchasing a product advertised by the influencer in an Internet broadcast, and providing a donation to the selected influencer or the influencer who uploaded the selected content. Includes the payment step.

Description

Method, device, and computer program for providing content-based profitable social network services {METHOD, APPARATUS AND COMPUTER PROGRAM FOR PROVIDING SOCIAL NETWORK SERVICE FOR PROFIT BASED ON CONTENTS}

Various embodiments of the present invention relate to a method, device, and computer program for providing a content-based profitable social network service.

As Internet technology develops, technology for providing content in the form of text, images, and videos over the Internet is rapidly developing, and video platforms (e.g., YouTube) and Internet broadcasting platforms (e.g., Afreeca TV, Twitch) Platforms such as TV and Daum Pot), portal site platforms (e.g. Daum, Google, etc.), etc. that are provided through the Internet and allow you to view and enjoy a variety of content are increasing.

Accordingly, influencers who are active on various platforms and have numerous subscribers (or followers) have begun to appear. Influencers produce and produce their own content to broadcast to one-person, small-scale, or multi-person broadcasting stations. is being materialized.

Additionally, as the popularity of influencers increases, interest in all things related to influencers, such as products they use, places they frequently visit, hobbies, and specialties, is increasing.

In particular, as the popularity and interest in influencers increases, the number of users willing to pay donations to influencers is increasing, and accordingly, various platforms where influencers are active (e.g., Afreeca TV, Twitch TV, etc.) provides a function that allows users to pay donations to influencers (e.g., Afreeca TV's star balloon, Twitch TV's donation, etc.).

However, the conventional donation payment system is limited only to situations where influencers broadcast in real time, and a system to sponsor various contents (e.g., images, videos, text, voices, etc.) uploaded by influencers is provided. There is a limit to the fact that there is no such thing.

The problem that the present invention aims to solve is to determine and advertise the additional amount for products sold by influencers during Internet broadcasts, and to sell products on Internet broadcasts that provide benefits to buyers when the advertised products are sold. To provide a device and method for.

The problem that the present invention aims to solve is by selecting the influencer you want to sponsor among a plurality of influencers, not only sponsoring a certain amount of money to the selected influencer, but also sponsoring the content you want to sponsor among the content uploaded by the plurality of influencers. By selecting content, we provide a content-based profit-making social network service method, device, and computer program that can sponsor influencers who upload the selected content.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned can be clearly understood by those skilled in the art from the description below.

A method of providing a content-based profit-making social network service according to an embodiment of the present invention to solve the above-described problem is a user who outputs information on a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers. Providing an interface (User interface, UI), selecting one influencer among the plurality of influencers or one content among the plurality of contents through the UI, and selecting one content from the plurality of influencers, and the selected one Providing a user interface for purchasing a product advertised by an influencer in an Internet broadcast conducted by an influencer, and uploading the selected influencer or the selected content. It may include the step of paying sponsorship money to an influencer.

In addition, the step of providing a user interface for purchasing the product includes providing a user interface to allow the influencer to select a product to sell and enter an additional amount for the selected product, and selling the product. It may include the step of displaying the sales process on the screen to proceed, and the step of providing benefits to users who purchase the product.

In addition, the step of displaying the sales procedure on the screen to proceed with the sale of the product includes setting the price to which the inputted additional amount is added as the initial price, proceeding with the auction of the product, and setting the price to which the inputted additional amount is added as the initial price, and proceeding with the auction of the product at the final entered price. The price can be finally determined.

In addition, in the step of displaying the sales procedure on the screen to proceed with the sale of the product, the price to which the inputted additional amount is added is immediately determined as the purchase price, and the existing amount is set as the initial price to proceed with the auction of the product. , you can make a reservation to purchase with the existing amount mentioned above.

In addition, in the step of displaying the sales procedure on the screen to proceed with the sale of the product, as the number of buyers purchasing the product increases, an additional amount is added to the price of the product, and each time the price of the product is changed, the screen is displayed. The price of the product can be displayed on one side of the .

In addition, the step of displaying the sales procedure on the screen to proceed with the sale of the product is to set the price of the product to increase at a preset time, and set the price of the product for each time to be displayed on the screen at that time. It can be displayed on one side.

In addition, the step of providing benefits to the user who purchases the product includes providing a user interface so that the buyer enters a desired phrase when purchasing the product, and when the buyer completes the purchase of the product, one side of the screen The text entered can be displayed or read out for a preset period of time.

In addition, the step of providing benefits to users who purchase the product includes providing a user interface to select an effect to be reflected in the text, and displaying the selected effect when displaying the text on one side of the screen, The effect may include at least one of font, font size, font color, font thickness, italics, and voice type.

An apparatus for providing a content-based profitable social network service according to an embodiment of the present invention for solving the above-mentioned problems includes a memory that stores one or more instructions, and a processor that executes the one or more instructions stored in the memory, The processor may perform the method for providing a content-based profitable social network service according to an embodiment of the present invention by executing the one or more instructions.

A computer program according to an embodiment of the present invention for solving the above-described problem is combined with a computer, which is hardware, to perform a method of providing a content-based profitable social network service according to an embodiment of the present invention for solving the above-mentioned problem. It can be stored on a recording medium that can be read by a computer.

Other specific details of the invention are included in the detailed description and drawings.

The present invention allows an influencer to sell a product at a higher price by determining the additional amount of the product during an Internet broadcast and selling it, and subscribers can purchase the product sold by the influencer at a higher price. By doing so, you can receive benefits from influencers.

In addition, by selecting the influencer you want to sponsor among multiple influencers, you not only provide a small amount of money to the selected influencer, but you also select the content you want to sponsor among the content uploaded by multiple influencers. There is also the advantage of being able to sponsor influencers who uploaded .

Additionally, unlike existing social services such as Instagram, it has the advantage of being able to provide a profitable social service that highlights the economic value of content uploaded by influencers.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

Figure 1 is a diagram illustrating a system for providing a content-based profitable social network service according to an embodiment of the present invention.
Figure 2 is a hardware configuration diagram of a content-based profit-making social network service providing device according to another embodiment of the present invention.
Figure 3 is a flowchart of a method for providing a content-based profitable social network service according to another embodiment of the present invention.
Figure 4 is a diagram showing a method of paying donations in real-time broadcasting among content provided to users according to an embodiment of the present invention.
FIG. 5 is a diagram illustrating a user interface (UI) provided by a content-based profit-making social network service providing device in various embodiments.
FIG. 6 is a diagram illustrating an auxiliary UI that outputs user information in various embodiments.
Figure 7 is a diagram illustrating a UI that outputs a plurality of contents in various embodiments.
FIG. 8 is a diagram illustrating a UI that provides sponsorship money to an influencer who uploads one of a plurality of contents, according to various embodiments.
Figure 9 is a diagram illustrating a UI that outputs information about influencers in various embodiments.
FIG. 10 is a diagram illustrating an exemplary UI for providing donations to influencers in various embodiments.
FIG. 11 is a diagram illustrating an example of a membership registration UI provided when a user is a general customer or an influencer in various embodiments.
FIG. 12 is a diagram illustrating an example of a membership registration UI that is additionally provided when a user is an influencer in various embodiments.
FIG. 13 is a diagram illustrating a UI that provides a plurality of contents according to user ratings in various embodiments.
Figure 14 is a diagram showing an example of a screen for selecting a product to sell according to an embodiment of the present invention.
Figure 15 is a diagram showing an example of a screen for entering an additional amount according to an embodiment of the present invention.
Figure 16 is a diagram showing an example of a screen advertising products for sale according to an embodiment of the present invention.
Figure 17 is a diagram showing an example of a screen for conducting an auction according to an embodiment of the present invention.
Figure 18 is a diagram showing an example of a screen where the price changes according to an embodiment of the present invention.
Figure 19 is a diagram illustrating an example of a screen where the price of a product changes depending on the time period according to an embodiment of the present invention.
Figure 20 is a diagram showing an example of a screen for purchasing a product according to an embodiment of the present invention.
Figure 21 is a diagram showing an example of a screen displaying a buyer's text according to an embodiment of the present invention.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. The present embodiments are merely provided to ensure that the disclosure of the present invention is complete and to provide a general understanding of the technical field to which the present invention pertains. It is provided to fully inform the skilled person of the scope of the present invention, and the present invention is only defined by the scope of the claims.

The terminology used herein is for describing embodiments and is not intended to limit the invention. As used herein, singular forms also include plural forms, unless specifically stated otherwise in the context. As used in the specification, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other elements in addition to the mentioned elements. Like reference numerals refer to like elements throughout the specification, and “and/or” includes each and every combination of one or more of the referenced elements. Although “first”, “second”, etc. are used to describe various components, these components are of course not limited by these terms. These terms are merely used to distinguish one component from another. Therefore, it goes without saying that the first component mentioned below may also be a second component within the technical spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings commonly understood by those skilled in the art to which the present invention pertains. Additionally, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless clearly specifically defined.

In this specification, a computer refers to all types of hardware devices including at least one processor, and depending on the embodiment, it may be understood as encompassing software configurations that operate on the hardware device. For example, a computer can be understood to include, but is not limited to, a smartphone, tablet PC, desktop, laptop, and user clients and applications running on each device.

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

Each step described in this specification is described as being performed by a computer, but the subject of each step is not limited thereto, and depending on the embodiment, at least part of each step may be performed in a different device.

Figure 1 is a diagram illustrating a system for providing a content-based profitable social network service according to an embodiment of the present invention.

Referring to FIG. 1, the content-based profitable social network service providing system according to an embodiment of the present invention includes a content-based profitable social network service providing device 100, a user terminal 200, and an external server 300. can do.

Here, the content-based profitable social network service provision system shown in FIG. 1 is according to one embodiment, and its components are not limited to the embodiment shown in FIG. 1, and may be added, changed, or deleted as necessary. You can.

In one embodiment, the content-based profitable social network service providing device 100 may provide an influencer sponsorship service.

Here, the influencer sponsorship service provides information about multiple influencers and content uploaded by each of the multiple influencers to multiple users, and provides various It may refer to a service that provides donations in the form of donations (e.g. items, points, cash, etc.) to the influencer whom each of a plurality of users wishes to sponsor. However, it is not limited to this.

In one embodiment, the content-based profitable social network service providing device 100 may provide a UI providing an influencer sponsorship service to the user terminal 200. For example, the content-based profitable social network service providing device 100 may display a UI (e.g., FIGS. 5 and 6) that outputs information on a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers. ), UI that outputs multiple contents (e.g., Figure 7), UI that provides donations to the influencer who uploaded one of the multiple contents (e.g., Figure 8), various information about the influencer UI for outputting (e.g., Figure 9), UI for paying donations to influencers (e.g., Figure 10), membership registration UI for signing up for influencer sponsorship services (e.g., Figures 11 and 12), influencer The unser selects the product to sell and sets the price of the selected product. UI (e.g., Figures 14 and 15), UI that outputs the selected product and the determined price on one side of the screen (e.g., Figure 16), UI that receives payment information to purchase the product (Figure 20), and the user who purchased the product A UI (e.g., Figure 21) that provides benefits to buyers may be provided. However, it is not limited to this.

In one embodiment, the content-based profit-making social network service providing device 100 allows the user to select an influencer to be sponsored among a plurality of influencers or to select one of a plurality of contents to be sponsored. You can be selected, and you can pay a donation to one selected influencer or you can pay a donation to an influencer who uploaded one selected content. For example, the content-based profitable social network service providing device 100 may provide a specific item owned by the user to an influencer selected by the user and an influencer who uploaded the content selected by the user. However, it is not limited to this.

In various embodiments, the content-based profitable social network service providing device 100 may receive a purchase request from a user for a product sold by an influencer, and may pay a donation to the influencer selling the product. there is. For example, the content-based profitable social network service providing device 100 can purchase a product sold by an influencer using a specific item held by the user, and the specific item used to purchase the product can sell the product. It can be provided to influencers who However, it is not limited to this.

In various embodiments, the content-based profit-making social network service providing device 100 may provide cash directly as a donation (e.g., a method of providing cash through a bank transfer or a method of providing a donation through a card payment, etc.). , a method of providing points (e.g., having a user purchase a certain number of points and gifting a certain number of points purchased) and a method of providing items (e.g., having a user purchase an item for sponsorship, You can provide sponsorship money to an influencer using at least one method (gifting an item). However, it is not limited to this.

In one embodiment, the content-based profit-making social network service providing device 100 may obtain a settlement request for an item from an influencer, and when the settlement request is obtained, the item held by the influencer according to a preset settlement ratio. can be settled and paid. However, it is not limited to this.

In various embodiments, the content-based profitable social network service providing device 100 may provide messaging transmission and reception services between multiple users or between multiple users and multiple influencers. However, it is not limited to this.

In one embodiment, the user terminal 200 may be connected to the content-based profit-making social network service providing device 100 through the network 400, and various types of services provided from the content-based profit-making social network service providing device 100. Data can be output. For example, the user terminal 200 may include at least one of a smartphone, a tablet PC, a laptop, and a desktop having a display on at least a portion of the user terminal 200, and a content-based profit-making social network through the display. UI provided by the service providing device 100 (e.g., a UI that outputs information about a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers, a UI that outputs a plurality of contents, and an influencer A device for providing a content-based profitable social network service (100) by outputting a UI that outputs various information about the influencer, a UI that outputs the products and prices sold by the influencer, and a UI that pays donations to the influencer. Various data provided by can be output. However, it is not limited to this.

In one embodiment, the external server 300 may be connected to the content-based profit-making social network service providing device 100 through the network 400, and various types of services provided by the content-based profit-making social network service providing device 100. Data can be saved. For example, the external server 300 may be a storage device provided separately from the content-based profitable social network service providing device 100, and may be used through the UI provided by the content-based profitable social network service providing device 100. You can store and manage multiple uploaded contents. However, it is not limited to this.

Here, the content-based profit-making social network service provision system shown in FIG. 1 is a type in which various information and data generated and provided by the content-based profit-making social network service provision device 100 are transmitted to the external server 300 and stored. However, it is not limited to this, and a separate storage device may be provided within the content-based profit-making social network service providing device 100, and various information and data may be stored in the separately provided storage device. Hereinafter, with reference to FIG. 2, the hardware configuration of the content-based profit-making social network service providing device 100 will be described.

Figure 2 is a hardware configuration diagram of a content-based profit-making social network service providing device according to another embodiment of the present invention.

Referring to FIG. 2, a content-based profitable social network service providing device 100 (hereinafter, “computing device 100”) according to another embodiment of the present invention may include a processor 110 and a memory 120. You can. In various embodiments, the computing device 100 may further include a network interface (or communication interface) (not shown), storage (not shown), and a bus (not shown).

In one embodiment, the processor 110 may control the overall operation of each component of the computing device 100. The processor 110 may include a central processing unit (CPU), a micro processor unit (MPU), a micro controller unit (MCU), or any type of processor well known in the art.

In various embodiments, the processor 110 may perform operations on at least one application or program to execute methods according to embodiments of the present invention. In various embodiments, the processor 110 includes one or more cores (not shown), a graphics processing unit (not shown), and/or a connection path (e.g., bus, etc.) for transmitting and receiving signals with other components. can do.

In various embodiments, the processor 110 includes random access memory (RAM) (not shown) and read memory (ROM) that temporarily and/or permanently store signals (or data) processed within the processor 110. -Only Memory, not shown) may be further included. Additionally, the processor 110 may be implemented in the form of a system on chip (SoC) that includes at least one of a graphics processing unit, RAM, and ROM.

In one embodiment, the processor 110 executes one or more instructions stored in the memory 120 to perform a method to be described in relation to FIG. 3 (e.g., a method of providing a content-based profitable social network service). You can.

For example, the processor 110 executes one or more instructions stored in the memory 120 to provide a UI that outputs information about a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers. Step, a step of selecting one of a plurality of influencers or one of a plurality of contents through the UI, a step of purchasing a product sold by one of the influencers, and the selected one A method of providing a content-based profitable social network service may be performed, including paying a donation to one influencer or an influencer who uploaded selected content. However, it is not limited to this.

In one embodiment, memory 120 may store various data, instructions and/or information. The memory 120 may store programs (one or more instructions) for processing and controlling the processor 110. Programs stored in the memory 120 may be divided into a plurality of modules according to their functions.

In various embodiments, the steps of a method or algorithm described in connection with an embodiment of the invention may be implemented directly in hardware, implemented as a software module executed by hardware, or a combination thereof. The software module may be RAM (Random Access Memory), ROM (Read Only Memory), EPROM (Erasable Programmable ROM), EEPROM (Electrically Erasable Programmable ROM), Flash Memory, hard disk, removable disk, CD-ROM, or It may reside on any type of computer-readable recording medium well known in the art to which the present invention pertains.

The components of the present invention may be implemented as a program (or application) and stored in a medium in order to be executed in conjunction with a hardware computer. Components of the invention may be implemented as software programming or software elements, and similarly, embodiments may include various algorithms implemented as combinations of data structures, processes, routines or other programming constructs, such as C, C++, , may be implemented in a programming or scripting language such as Java, assembler, etc. Functional aspects may be implemented as algorithms running on one or more processors. Hereinafter, with reference to FIG. 3, a method of providing a content-based profitable social network service performed by the computing device 100 will be described.

Figure 3 is a flowchart of a method for providing a content-based profitable social network service according to another embodiment of the present invention.

Referring to FIG. 3, in step S110, the computing device 100 displays a UI (e.g., FIGS. 5 and 6) that outputs information about a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers. can be provided.

In various embodiments, the computing device 100 may provide a first UI (eg, 15 and 16 of FIG. 5 ) that outputs an influencer list including information about a plurality of influencers.

In various embodiments, the computing device 100 determines the order in which information about a plurality of influencers is output in the influencer list based on the number of times the user selects the item (or the number of times the user inputs the use of the item). You can. For example, the computing device 100 may determine the order in which information on a plurality of influencers is output sequentially, starting with the influencer with the highest number of selections by the user. . However, it is not limited to this, and the order in which information about multiple influencers is output can be determined according to various criteria input from users (e.g., number of uploaded content, number of item usage input from users, etc.) .

Here, information about the influencer may include the influencer's profile video (e.g. image, video, etc.), the influencer's activity name (e.g. nickname, ID), and information on the number of times the influencer has been selected by the user. there is. However, it is not limited to this.

In various embodiments, the computing device 100 may provide a second UI (e.g., 14) that outputs a content list including a plurality of contents (e.g., image content, video content, voice content, text content, etc.). there is.

In various embodiments, the computing device 100 may determine the order in which content is output within the content list based on the number of times the item is selected by the user (or the number of times the use of an item is input by the user). For example, the computing device 100 may determine the order in which the plurality of contents are output so that the content that has been selected by the user the most frequently is output sequentially. However, it is not limited to this, and the order in which the plurality of contents are output may be determined according to various criteria input from the user (e.g., the number of uploaded content, the number of items used by users, etc.).

In various embodiments, the computing device 100 provides a plurality of contents through a UI, but among the plurality of contents, content related to the influencer's profile is provided in a public state and content unrelated to the profile is provided in a private state. can do. For example, computing device 100 may be configured to include first content related to an influencer's profile (e.g., content uploaded to an influencer's profile item) and second content not related to the influencer's profile. If it includes content (e.g., content uploaded to items other than the influencer's profile items (e.g., pictorial items)), the first content may be provided in a public state, and the second content may be provided in a private state. You can.

Here, the public state means a state in which at least part of the content is not obscured, that is, the same state as the original content uploaded by the influencer, and the private state means masking or blurring all or some areas of the content. Blurring may mean that some areas of the content are obscured. However, it is not limited to this.

In various embodiments, when receiving second content unrelated to a profile from an influencer, the computing device 100 discloses or discloses the second content to the user terminal 200 in response to the second content being uploaded. You can inquire whether it is private, and the status of the uploaded second content can be set to public or private based on the response to the inquiry. For example, when the computing device 100 obtains a request to disclose the second content from the user, the computing device 100 may post the uploaded second content in a public state. Additionally, when the computing device 100 obtains a private request for the second content from the user, it may post the uploaded second content in a private state.

In various embodiments, the computing device 100 posts the uploaded second content in a private state when a response to the inquiry is not received from the user or when a response to the inquiry is received after a preset time has been exceeded. can do. However, the present invention is not limited to this, and the computing device 100 may suspend posting of the corresponding content until a response to the inquiry is input.

In various embodiments, when the computing device 100 receives second content uploaded from an influencer without going through a separate query process, it may set the uploaded second content to a private state.

In various embodiments, the computing device 100 may display a third UI (e.g., : 16) in FIG. 5 can be provided. For example, the computing device 100 may select an influencer having similar concepts and tendencies to the influencers selected by the first user among the plurality of influencers based on the influencer selection history of each of the plurality of users. 1 Influencers with a high number of selections along with the influencer selected by the user can be selected as recommended influencers, and information about the selected recommended influencer can be output.

In addition, based on the content selection history of each of the plurality of users, the computing device 100 selects content having the same keyword (e.g., hashtag) as the content selected by the first user among the plurality of content, together with the content selected by the first user. Content with a high number of selections can be selected as recommended content, and the selected recommended content can be output. However, it is not limited to this.

In various embodiments, the computing device 100 uses the user's age and gender to select influencers and content selected by users of the same or similar age group as the user, and influencer and content selected by users of the same gender as the user. Recommended content can be selected, and information and recommended content about the selected recommended influencer can be provided.

In various embodiments, the computing device 100 may provide, for each of a plurality of influencer accounts, a private community in which content uploaded by the influencer is not disclosed to the outside, and the influencer who uploads the content may provide a private community. If you are requested by an influencer to post to a private community, the uploaded content can be posted to the private community corresponding to the influencer. Thereafter, the computing device 100 may provide content posted in the private community to a user who meets a preset condition (eg, a condition preset by an influencer) among a plurality of users. However, it is not limited to this.

In various embodiments, the computing device 100 may receive a user grade (e.g., A grade, S grade, R grade, and VIP grade) for each of a plurality of contents from an influencer, and may receive a plurality of user grades according to the user grade. You can set the public scope for each piece of content, and provide content to multiple users according to the set public scope. For example, when the computing device 100 receives a user grade for specific content from an influencer as S grade, the computing device 100 may set the public scope of the specific content to users who are S grade or higher, and may set the public scope of the specific content to users who are S grade or higher. The content can be provided to users. However, it is not limited to this.

Here, the user level may be set according to conditions (e.g., sponsorship payment amount, item usage, etc.) set in advance by the influencer, but is not limited to this.

In various embodiments, the computing device 100 may receive a request from a user to reserve a video message for a specific influencer, and when the requested video message is uploaded from the influencer, the computing device 100 may send the uploaded video message to the user. can be provided. For example, the computing device 100 transfers to the influencer a video message provision reservation obtained from the user and a small donation (or item) provided for the video message reservation, thereby providing the influencer with a video message to be provided to the user. You can be instructed to upload a message, and according to the instructions, the video message uploaded from the influencer can be provided only to that user. However, it is not limited to this.

In step S120, the computing device 100 may select one influencer from a plurality of influencers or select one content from a plurality of contents through the UI provided through step S110, and in step S130, , the computing device 100 may provide a donation to one influencer selected in step S120 or may provide a donation to an influencer who uploaded one content.

In various embodiments, the computing device 100 may provide information about a plurality of influencers to a user through a UI that outputs information about a plurality of influencers, and any one of the plurality of influencers When an influencer is selected (e.g., a sponsorship request for an influencer is entered), a second item (e.g., a heart) held by the user can be provided to the selected influencer.

Here, the second item is an item for hotflexing the influencer (e.g., the act of selecting and sponsoring an influencer) or flexing the content (e.g., the act of selecting and sponsoring the content). , It is an item used to sponsor an influencer or content, and may be an item that a user can obtain by purchasing it by paying a small amount of money. However, it is not limited to this.

First, when an information request requesting more detailed information about a specific influencer is input from the user (e.g., an input to select a specific influencer from information about a plurality of influencers), the computing device 100 Provides a UI (e.g., 20 in Figure 6) that outputs information about a specific influencer to provide more detailed information about the specific influencer (e.g., influencer's personal information, introduction information, status information, ranking information) , cumulative sponsorship amount information, multiple contents, etc.) can be output.

Afterwards, when the computing device 100 receives a sponsorship request (e.g., hot flex) for a specific influencer from a user through a UI that outputs information about the specific influencer (e.g., a hot flex for a specific influencer) When obtaining user input for selecting a flex button (e.g., 42a in FIGS. 9 and 10), the second item held by the user may be provided to a specific influencer. Here, the computing device 100 may provide the number of second items entered by the user among the plurality of second items held by the user to a specific influencer. However, it is not limited to this.

In various embodiments, the computing device 100 selects one content among a plurality of contents (e.g., receives a sponsorship request (e.g., Plex) input for one content) through a UI that outputs a plurality of contents. , the second item owned by the user can be provided to the influencer who uploaded any selected content.

First, when a specific keyword (e.g., hashtag) is input from the user or a content provision request requesting content uploaded by a specific influencer is input, the computing device 100 displays the content provision UI (e.g., FIG. 6 By providing 30), multiple contents related to a specific keyword can be output or multiple contents uploaded by a specific influencer can be output.

Afterwards, when the computing device 100 receives a sponsorship request (e.g., Flex) for specific content from a user through the content providing UI (e.g., a Flex button provided in the UI that outputs detailed information about the specific content (e.g., When obtaining a user input for selecting FIG. 8), the second item owned by the user may be provided to a specific influencer.

Here, the computing device 100 may provide the number of second items entered by the user among the plurality of second items held by the user to a specific influencer. However, it is not limited to this.

In various embodiments, when receiving a request for sponsorship for specific content from a user, the computing device 100 determines whether sponsorship is possible for the specific content, and specifies the second item owned by the user only when it is determined that sponsorship is possible. It can be provided to influencers. For example, the computing device 100 may determine that sponsorship is not possible if the content is in a private state, and may determine that sponsorship is possible if the content is in a public state. Accordingly, when the computing device 100 obtains a sponsorship request (plex) for the content from a user while the content is in a private state, the computing device 100 notifies that the content is in a private state and that the content can be sponsored using the first item. (e.g., switching from private to public). Additionally, when receiving a sponsorship request from a user while the content is in a public state, the computing device 100 may provide the second item owned by the user to a specific influencer. However, it is not limited to this.

In various embodiments, when the user inputs the use of a first item (e.g., a key) for content that is determined to be unavailable for sponsorship (e.g., content in a private state), the computing device 100 collects the first item (e.g., key) held by the user. You can use to convert content that is deemed unsupportable to content that can be sponsored. For example, the computing device 100 may receive an input for using a first item for content in a private state from the user, and may switch the content in a private state to a public state in response to inputting the use of the first item, , Content that has been converted to a public state can be provided through the content provision UI.

Here, the first item may be an item used to convert content in a private state into content in a public state. For example, the first item is a free first item provided free of charge in response to the preset condition being satisfied (e.g., the access time of the influencer sponsorship service achieves the standard time), and a paid item that can be purchased through payment. Can contain 1 item. However, it is not limited to this.

In various embodiments, the computing device 100 may set the usage ranges of the free first item and the paid first item to be different from each other. For example, the computing device 100 may set the scope of use of the free first item to content that has been set in advance as being able to be converted to a public state using the free first item among a plurality of contents in a private state, and the paid second item. The scope of use of the item can be set to all private content. However, it is not limited to this.

In various embodiments, the computing device 100 sets the free first item and the paid first item to have the same scope of use and perform the same role (e.g., converting content from a private state to a public state), but sets the first item from the user to a public state. If you have both a free first item and a paid first item at the time the use of the item is entered, you can set the free first item to be used preferentially. However, it is not limited to this.

In various embodiments, the computing device 100 converts content from a private state to a public state by selecting and using one of the user's free first item or the paid first item, but when using the paid first item. A small reward can be provided. For example, when the computing device 100 receives input from the user about the use of a paid first item, the computing device 100 may provide an event for obtaining the second item with a certain probability, and may provide a predetermined number of items depending on whether the event is won. A second item may be provided to the user.

In various embodiments, the computing device 100 may receive from the user either an exclusive disclosure request or a full disclosure request for content that is determined to be unavailable for sponsorship (e.g., content in a private state), and receive input from the user. Depending on the type of request, you can set the public scope for private content.

For example, when computing device 100 obtains an exclusive disclosure request for content in a private state from a user, it discloses the content in a private state using one first item among the first items held by the user or a free first item. However, the content converted to the public state can be provided only to the user who used the first item.

On the other hand, when the computing device 100 obtains a request for full disclosure of content in a private state from the user, the computing device 100 uses a plurality of first items or paid first items among the first items held by the user to change the content in a private state to a public state. , and content converted to public status can be provided to all users who use the influencer sponsorship service. However, it is not limited to this.

In various embodiments, computing device 100 may obtain an exclusive purchase request for specific content from a first user, and when the exclusive purchase from the first user is completed, provide the specific content only to the first user who purchased the specific content. can be provided. For example, when the computing device 100 obtains a purchase request for one of a plurality of contents from the first user, it may provide a payment process for purchasing one of the contents. Thereafter, when the purchase of any of the content is completed through a payment process, the computing device 100 provides the purchased content only to the first user, and provides the specific content to users other than the first user. You can set it to not provide (e.g., not provide certain content in any state, whether public or private). However, it is not limited to this.

In one embodiment, the computing device 100 may proceed with an exclusive process for specific content in response to specific conditions. In one embodiment, the exclusive process may be initiated when the first user expresses a desire to exclusive certain content (e.g., clicks an exclusive button). In another embodiment, the exclusive process may be initiated when the influencer who uploaded the content selects to initiate the exclusive process or sets the attribute of the uploaded content as exclusive content. In addition, the content exclusive process can be initiated based on various methods.

When a content exclusive process is initiated, an auction process may be conducted to monopolize the content. In this case, the user who chooses to invest the most amount or key within a preset time is given exclusive rights to the content, and the amount or key invested can be paid.

Depending on the embodiment, a price (e.g., amount of money, key, etc.) for exclusive use may be set for each content. The price may be set automatically or by the influencer's choice. Depending on the embodiment, the price for monopoly may be a price that enables content monopoly through immediate payment, or it may be the starting price of an auction.

Depending on the embodiment, the price for exclusive content may be set at the average price that the influencer who uploaded the content can obtain through opening and sponsoring one piece of content, but is not limited to this.

A user who has monopolized content may monopolize the content so that only he or she can view it, but depending on the embodiment, the content may be made public for a limited time or continuously for all users to view. In this case, the right to disclose the content may be given to the exclusive user. Thereafter, the sponsorship revenue for the content may be shared with the influencer according to a ratio selected by the exclusive user, a ratio set in advance by the influencer, or a preset ratio, but is not limited to this.

Depending on the embodiment, the user who has monopolized the content switches to a state where the content can be unlocked using the key again, and instead earns the key revenue from unlocking the content at a rate selected by the user, a rate selected by the influencer, or a preset rate. It can be shared with influencers according to the ratio.

Through the above-described exclusive function, each user can monopolize the content of the influencer he or she sponsors, help the influencer he or she sponsors earn more revenue, or even earn money himself.

In various embodiments, the computing device 100 may receive a request from a user for a direct sponsorship including a predetermined sponsorship amount for a specific influencer, and may send a predetermined sponsorship amount to the specific influencer in response to the direct sponsorship request. You can transfer money to the account. However, it is not limited to this.

In various embodiments, when obtaining a settlement request for the first item and the second item from each of a plurality of influencers, the computing device 100 may determine the first item and the second item based on a preset settlement ratio for each of the plurality of influencers. An amount corresponding to the second item can be transferred to each account of multiple influencers.

In various embodiments, the computing device 100 may determine the number of times the influencer has been selected by a plurality of users (e.g., the number of times the influencer has been sponsored), the number of contents uploaded by the influencer, and the number of contents uploaded by the influencer. The influencer's settlement rate can be set using at least one of the number of times selected by the user (e.g., the total number of times sponsored) and the size of the sponsorship amount received by the influencer.

For example, the computing device 100 may set a commission of 20% for influencers whose sponsorship amount paid to the influencer for one year is 1 million won or less, and 10% for influencers whose sponsorship amount is between 1 million won and 10 million won or less. A % commission can be set, and a 5% commission can be set for influencers exceeding 10 million won. However, it is not limited to this.

Additionally, the computing device 100 determines the number of times the influencer has been selected by the user (e.g., the number of times the influencer has been sponsored), the number of content uploaded by the influencer, and the number of times the content uploaded by the influencer has been selected by a plurality of users. You can set the grade for the influencer using (e.g. the total number of times sponsored), and set the settlement rate based on the set grade.

The method of providing the above-described content-based profitable social network service was explained with reference to the flow chart shown in the drawing. For simple explanation, the method of providing a content-based profitable social network service is illustrated and described as a series of blocks, but the present invention is not limited to the order of the blocks, and some blocks are arranged in an order different from that shown and performed herein. may be performed or may be performed simultaneously. Additionally, new blocks not described in this specification and drawings may be added, or some blocks may be deleted or changed. Hereinafter, various UIs provided by the computing device 100 will be described with reference to FIGS. 5 to 9.

Figure 4 is a diagram showing a method of paying donations in real-time broadcasting among content provided to users according to an embodiment of the present invention.

Referring to FIG. 4, the computing device 100 according to an embodiment of the present invention may be performed based on the method of providing a content-based profitable social network service according to FIG. 3. Content provided by influencers to users may include videos, which include videos that are separately filmed by the influencer and uploaded after an editing process, and videos of broadcasts conducted by the influencer in real time. It can be included.

In the case of a broadcast conducted by an influencer in real time, the computing device 100 may upload the video a certain period of time after the broadcast ends and provide the video to users as content.

In the case of live broadcasts, users can make donations in real time, and influencers can check the donations paid by users and express their gratitude or provide separate benefits. According to an embodiment of the present invention, the computing device 100 may provide a UI for users to input a desired phrase when paying a donation, and may provide a UI that displays or reads the phrase.

According to an embodiment of the present invention, the influencer measures the price of the product at a higher price during a real-time broadcast and sells it (S210), and users can pay donations to the influencer by purchasing the product. There is (S220). For example, a sponsorship may be paid to an influencer for an additional price received in addition to the existing product price. By purchasing a product, users can receive a service that reads the text they want, and can receive additional items or coins depending on the price of the product. Here, the number of items or coins provided may be preset. For example, a set number of items or coins can be provided each time a product is purchased, or a different number can be provided depending on the additional price paid compared to the existing price.

In the case of Figure 3, it may be about a method of providing an overall content-based profitable social network service, and in the case of Figure 4, it may be a limited method of paying donations in real-time broadcasting among the content provided to users.

FIG. 5 is a diagram illustrating a user interface (UI) provided by a content-based profit-making social network service providing device in various embodiments.

Referring to FIG. 5, when the computing device 100 receives a request from a user to provide an influencer sponsorship service, the computing device 100 displays an influencer sponsorship service UI that outputs information about a plurality of influencers and information about a plurality of contents. (10) can be provided.

The computing device 100 may provide an influencer sponsorship service that allows viewing and sponsorship of multiple influencers and multiple contents through the influencer sponsorship service UI 10 . At this time, the computing device 100 may provide the influencer sponsorship service only to users who have registered as members of the influencer sponsorship service.

In various embodiments, the computing device 100 may determine whether a user who has requested provision of an influencer sponsorship service is subscribed to the influencer sponsorship service, and may display the main UI 10 to a subscribed user. You can provide a membership registration UI to sign up for the influencer sponsorship service to users who are not registered. For example, when a user who is not logged in to the influencer sponsorship service wants to use a specific function of the influencer sponsorship service, the computing device 100 may provide a login UI that guides the user to log in. , If the user is not logged in for a period exceeding a preset time through the login UI or receives a request for membership registration, a membership registration UI for signing up for the influencer sponsorship service may be provided to the user's terminal 200. However, it is not limited to this.

In various embodiments, the computing device 100 may provide different types of influencer sponsorship service UI 10 depending on whether the user requesting provision of the influencer sponsorship service is a general user or an influencer. there is. For example, the computing device 100 may provide an influencer sponsorship service UI (UI) that outputs information about a plurality of influencers and information about a plurality of contents when the user who requests provision of the influencer sponsorship service is a general user. 10) can be provided, and if the user who requested provision of the influencer sponsorship service is an influencer, the influencer sponsorship service UI (10) outputs an influencer page containing the influencer's information and content. ) can be provided. However, it is not limited to this.

The influencer sponsorship service UI 10 includes an item information output bar 11 that outputs information related to items owned by the user (e.g., a free first item, a paid first item, and a second item), and a plurality of influencers. A keyword input bar (12) for entering a keyword to search for a specific influencer or a specific content among a plurality of contents, an advertisement output UI (13) for outputting an advertisement, and a plurality of contents selected by users. A content output UI 14 (e.g. second UI) that outputs content sequentially starting with the highest number of times (e.g. number of times sponsored or number of items used) or sorts and outputs multiple contents according to criteria set by the user. , output sequentially starting from the influencer selected by users (e.g., number of times sponsored or number of items used) among multiple influencers, or sort multiple influencers according to criteria set by the user. It may include an influencer output UI 15 (e.g., first UI) that outputs and a UI 16 that provides recommended influencers and recommended content according to the user's sponsorship history. However, it is not limited to this.

FIG. 6 is a diagram illustrating an auxiliary UI that outputs user information in various embodiments.

Referring to FIG. 6, the computing device 100 includes an auxiliary UI 20 that outputs more detailed information about the user and various functions and information provided by the influencer sponsorship service. It can be included.

In various embodiments, the auxiliary UI 20 provides detailed information about the user when the user inputs the detailed information output button 11a of the item information output bar 11 included in the influencer sponsorship service UI 10. An auxiliary UI 20 that guides users to check information may be provided. For example, when the detailed information output button 11a is input by the user, the computing device 100 may dynamically provide the auxiliary UI 20 from the side of the main UI 10 (e.g., drawer panel (Drawer panel)). However, it is not limited to this.

The auxiliary UI 20 may include an item information button, a profile and pictorial information button, a message box button, a hot plex history button, a member information modification button, and a logout button, and the computing device 100 may receive each button from the user. When input is received, information corresponding to the input button can be output by providing a UI that outputs the information (e.g., a pop-up window). For example, when the computing device 100 obtains a user input of selecting the hot plex history button of the auxiliary UI 20, information about a plurality of influencers sponsored by the user, a second item sponsored by the user, It is possible to provide a Hotplex history output UI that outputs various history information about the user's Hotplex actions, such as the number of.

In addition, the auxiliary UI 20 may further include a heart charging/item purchase button, a currency exchange request button, an FAQ button, a 1:1 customer support button, and an announcement button, and the computing device 100 may receive each button from the user. When receiving input, a UI that outputs the information can be provided to provide various information and functions necessary for the user to use the influencer sponsorship service. For example, when the computing device 100 obtains a user input of selecting the heart charge/item purchase button of the auxiliary UI 20, the computing device 100 provides a heart charge/item purchase UI on a new page to allow the user to make a payment using a heart ( You can charge an item (second item) or purchase an item (first item).

Figure 7 is a diagram illustrating a UI that outputs a plurality of contents in various embodiments.

Referring to FIG. 7, when a specific keyword is input from a user or a request is made to provide content uploaded by a specific influencer, the computing device 100 generates a plurality of contents corresponding to the specific keyword or uploaded by a specific influencer. A content output UI 30 that outputs content may be provided.

The computing device 100 displays content using an item (e.g., the first item (key)) among a plurality of contents included in the content output UI 30 according to the user's item use history through the content output UI 30. You can output in a public state and output content in which the item is not used in a private state.

The computing device 100 may input the use of a first item for content in a private state through the content output UI 30 (e.g., when content in a private state is selected through a mouse pointer (P) or touch input). , Content sponsorship UI for switching the state of the content in which the use of the first item is entered from a private state to a public state (e.g., unlocked state) (e.g., the state of the content in which the use of the first item is inputted from a private state to a public state (e.g., For example, a guidance UI (31)) can be provided (e.g., a pop-up window) informing users to switch to a unlocked state), and when content in a private state is converted to a public state through the content sponsorship UI, a content output UI (30) can be provided (e.g., a pop-up window). ), content converted to a public state can be provided to the user who used the first item.

In various embodiments, when the computing device 100 obtains a request for provision of content in a public state (e.g., content flexed (sponsored) by the user) from the user, the computing device 100 may provide the user with the first item through the content output UI 30. By using , multiple contents that have been converted from private to public can be displayed on a single screen.

FIG. 8 is a diagram illustrating a UI that provides sponsorship money to an influencer who uploads one of a plurality of contents, according to various embodiments.

Referring to FIG. 8, when the use of the first item for any one of the plurality of contents output through the content output UI 30 is input, the computing device 100 changes the status of the content from a private state to a public state. , and a content detailed information output UI 32 that outputs the content converted to a public state may be provided to the user who used the first item.

Thereafter, the computing device 100 displays more detailed information (e.g., content original, comments on content written by an influencer, content registered by a plurality of users) about the content that has been converted to a public state through the content detailed information output UI 32. comments, etc.) can be provided.

In addition, when the computing device 100 obtains a user input for selecting the Flex (an act of a user sponsoring specific content) button displayed on the content detailed information output UI 32, the computing device 100 selects the product held by the user who entered the Flex button. 2 Items can be provided to the influencer who uploaded the content.

In various embodiments, when the computing device 100 obtains a user input for selecting a flex button provided in the content detailed information output UI 32, the computing device 100 may increase the number of flexes for the content without consuming a separate item. At this time, Plex can be interpreted not as an act of a user sponsoring specific content, but as an act of a user expressing a liking (e.g., like) for a specific content.

FIG. 9 is a diagram illustrating a UI that outputs information about an influencer in various embodiments, and FIG. 10 is a diagram illustrating a UI that provides donations to an influencer in various embodiments. It is a drawing.

Referring to FIGS. 9 and 10, when the computing device 100 obtains an information request requesting more detailed information about a specific influencer from a user, the computing device 100 outputs more detailed information about the specific influencer for which information has been requested. An influencer information output UI 40 may be provided.

The influencer information output UI (40) displays the influencer's cumulative number of item sponsorships (accumulated hearts), number of weekly item sponsorships (weekly hearts), weekly prize money, number of flexes (actions where a user sponsors specific content), and weekly predictions. Influencer's popular information output UI (41), including information on revenue, cumulative item sponsorship ranking (cumulative heart ranking), weekly item sponsorship ranking (weekly heart ranking), and flex ranking, more detailed information about the influencer It may include a personal information output UI 42 that outputs (e.g., the influencer's personal information, status information, and introduction information) and a pictorial output UI 43 that provides a plurality of contents uploaded by the influencer. there is. However, it is not limited to this.

When the computing device 100 obtains a user input of selecting the Hot Flex (an act of a user sponsoring a specific influencer) button 42a included in the personal information output UI 42, the user who entered the Hot Flex button The second item owned by can be provided to the influencer. For example, the computing device 100 may output (e.g., a pop-up window) an influencer sponsorship UI 44 for sponsoring a second item owned by a user who inputs the hot flex button to an influencer, and Through the influencer sponsorship UI (44), the user can input the number of second items and a message they wish to provide to the influencer, and enter the influencer sponsorship button provided in the influencer sponsorship UI (44). In response to this, the number of second items and messages input by the user may be provided to the influencer.

FIG. 11 is a diagram illustrating an exemplary membership registration UI provided when the user is a general customer or an influencer in various embodiments, and FIG. 12 is an additional diagram illustrating a UI provided when the user is an influencer in various embodiments. This is a diagram illustrating the provided membership registration UI.

Referring to FIGS. 11 and 12, the computing device 100 provides the influencer sponsorship service when a user requests the use of the influencer sponsorship service, but if the user is not subscribed to the influencer sponsorship service. , Membership registration UI (e.g., membership registration UI 50 for general customers and membership registration UI 60 for influencers) can be provided to guide the user to sign up for the influencer sponsorship service.

The computing device 100 provides various information (e.g. : ID, password, name, nickname, phone number, email, etc.) can be entered.

In various embodiments, the computing device 100 may add an influencer when a user who wants to sign up for an influencer sponsorship service is an influencer (e.g., when a request for influencer membership registration is received from the user). Information (e.g. age, gender, date of birth, area of activity, SNS address, status message, self-introduction, profile image, etc.) can be entered.

In various embodiments, the computing device 100 may receive the address of the influencer's channel opened on another platform through the influencer's membership registration UI 60, and input the address of the influencer's channel opened on another platform. By linking with the channel corresponding to the address, various contents posted on that channel can be collected and automatically uploaded and posted.

FIG. 13 is a diagram illustrating a UI that provides a plurality of contents according to user ratings in various embodiments.

Referring to FIG. 13, the computing device 100 provides a plurality of contents uploaded by an influencer through a pictorial output UI 43 that provides a plurality of contents uploaded by an influencer. You can set a user grade (e.g. A grade, S grade, R grade, and VIP grade) for each piece of content, and depending on the user grade, you can determine the scope of disclosure for each of multiple contents, and depending on the determined scope of disclosure, you can Content can be provided to multiple users.

As shown in FIG. 13, the computing device 100 displays the user level required to view the content for each content in a private state, thereby determining which content a plurality of users can view according to their level. You can make it easy to do. Here, when the user inputs the use of the first item for content that does not match the user's rating, the computing device 100 may output a guidance message notifying that the rating does not match.

In various embodiments, when it is determined that the user grade of the user provided with the influencer information output UI 40 is S grade, the computing device 100 selects content that can be viewed by the S grade user among the plurality of contents. Only content that cannot be viewed may be provided through the pictorial output UI 43, and content that cannot be viewed may not be provided. Thereafter, when the grade of the S-grade user is upgraded to the R-grade, the computing device 100 may additionally provide content that can be viewed by the R-grade user among the plurality of contents that have not been provided, and the viewable content may be added. An information message informing the user that this has been done can be provided to the user.

Figure 14 is a diagram showing an example of a screen for selecting a product to sell according to an embodiment of the present invention.

Referring to FIG. 14, the computing device 100 according to an embodiment of the present invention may provide a UI for selecting a product to sell to the user terminal 200. For example, the computing device 100 may provide a UI for selecting at least one product among products currently being sold by an influencer. Here, it is described as a product being sold by the influencer, but it is not limited to this and may also include products the influencer is trying to sell, products or cherished items owned by the influencer, etc. At this time, the product selected by the influencer may be a product that the influencer wants to sell at a higher price than the existing price through Internet broadcasting.

The computing device 100 may display a list of preset products and determine that at least one product touched or clicked from the user terminal 200 is the selected product.

Additionally, when displaying a list of products, the computing device 100 may display additional items or display an input window for direct input. In this case, products that are not currently being sold by the influencer and therefore do not appear in the list can be selected.

According to an embodiment of the present invention, selecting a product may be for selling the selected product when the influencer is broadcasting on the Internet. Accordingly, the product selection screen may be exposed to subscribers, but is not limited to this and may be set not to be exposed to subscribers.

Figure 15 is a diagram showing an example of a screen for entering an additional amount according to an embodiment of the present invention.

Referring to FIG. 15 , the computing device 100 according to an embodiment of the present invention may provide a UI for entering an additional amount for a product selected from the user terminal 200. For example, the computing device 100 may display a list of preset amounts and determine that the amount touched or clicked from the user terminal 200 is an additional amount.

Additionally, when displaying a list of additional amounts, the computing device 100 may display additional items or display an input window for direct input. In this case, you can have the influencer enter the additional amount they want even if it is not the set amount.

According to an embodiment of the present invention, selecting an additional amount may be used to sell the product at a higher price when the influencer is broadcasting on the Internet. Accordingly, the screen for entering the additional amount may be exposed to subscribers like the screen for selecting a product, but is not limited to this and may be set not to be exposed to subscribers.

Figure 16 is a diagram showing an example of a screen advertising products for sale according to an embodiment of the present invention.

Referring to FIG. 16, the computing device 100 may advertise a product at a price that adds an additional amount to the existing price on one side of the screen where an Internet broadcast is being transmitted. The computing device 100 may display the product to be sold and the price of the product on one side of the screen and encourage sales of the product by allowing subscribers to check them. Additionally, the computing device 100 may additionally display a purchase link, homepage address, URL, etc. so that subscribers who wish to purchase the product can purchase the product. Subscribers who wish to purchase may be connected to the purchase page by touching or clicking the corresponding link, homepage address, or URL displayed through the user terminal 200.

In addition, the computing device 100 separately creates a purchase button, and when subscribers who want to purchase click or touch the button through the user terminal 200, a separate window for purchasing the product is created on the user terminal 200. ) can be displayed. For example, the computing device 100 may provide a UI for selecting product options, entering an address and mobile phone number for delivery, making payments, etc. in a separate window.

The computing device 100 may provide a UI to the user terminal 200 to immediately purchase a product at a price that adds an additional amount to the existing amount, set the existing amount as the initial price, and proceed with an auction of the product. A UI for making a reservation for purchase with an amount may be provided to the user terminal 200.

Figure 17 is a diagram showing an example of a screen for conducting an auction according to an embodiment of the present invention.

Referring to FIG. 17 , the computing device 100 may proceed with an auction of a product by setting the price to which the inputted additional amount is added as the initial price. The computing device 100 may announce the start of an auction and present an initial price. Subscribers can check this and participate in the auction. Subscribers participating in the auction can enter their desired price in the comment box, which can be entered in real time during the Internet broadcast. At this time, subscribers can offer a higher price than the price entered by other subscribers to suit the characteristics of the auction.

The computing device 100 may recognize and extract comments indicating prices or numbers from among the comments displayed in the input window. The computing device 100 may display the price extracted from the comment window and also display the nickname of the subscriber who suggested the price. At this time, the computing device 100 may display the nickname of the subscriber offering a higher price than the extracted price and the corresponding price.

Meanwhile, when there are no more subscribers offering a higher price, the computing device 100 may bid on the final price displayed as the final price and provide a UI for selling the product to the subscriber with the finally displayed nickname.

In addition, the computing device 100 sets the auction time, recognizes the prices entered in the comment window within the set time, wins the bid at the highest price among the recognized prices as the final price, and gives the product to the subscriber who entered the successful bid price. You can also provide a UI for selling.

Additionally, the computing device 100 may separately recruit subscribers to participate in the auction and receive auction prices for each of the recruited subscribers. The computing device 100 may award the highest bid as the final price among the entered auction prices and provide a UI for selling the product to the subscriber who entered the final successful bid price.

Additionally, the computing device 100 may bid the amount selected by the influencer as the final price in accordance with the auction conducted by the influencer. For example, an influencer can directly check the comment window while conducting an auction under the control of the computing device 100 while broadcasting on the Internet, and can set the final auction price while communicating with subscribers through the comment window.

Figure 18 is a diagram showing an example of a screen where the price changes according to an embodiment of the present invention. (a) shows an example of a screen before the price is changed according to the number of buyers, and (b) shows an example of a screen after the price is changed according to the number of buyers.

Referring to FIG. 18, the computing device 100 may add an additional amount to the price of the product depending on the number of buyers who purchase the product during Internet broadcasting. For example, when the current purchase price of a product is 10,000 won and the number of buyers exceeds 100, the computing device 100 adds 10,000 won to the price of the product to increase it to 20,000 won, and from then on, a UI for selling the product for 20,000 won is provided. can be provided.

At this time, the price that increases depending on the number of buyers may be preset. For example, the computing device 100 may set the price to be increased for every 100 buyers at 10,000 won. In this case, the computing device 100 may increase the price of the product by 10,000 won every time the number of buyers increases by 100. Additionally, the computing device 100 can be set so that the price increase is doubled for every 100 buyers. In this case, when the price of the product is 10,000 won, the computing device 100 increases the price of the product to 20,000 won when the number of buyers is 100 or more, and increases the price of the product to 40,000 won when the number of buyers is 200 or more. You can do it.

Meanwhile, the range of price change is described as being the same or double, but it may not be limited to this.

Additionally, the price that increases depending on the number of buyers can be set randomly. For example, the computing device 100 may randomly add an additional amount if the number of buyers who purchased the product exceeds 100. In this case, the amount of price change depending on the number of buyers may be different. Additionally, the computing device 100 may provide a UI to the user terminal 200 so that the influencer can set a price that increases depending on the situation in which the product is sold during Internet broadcasting.

Meanwhile, in the above description, the price is changed based on the number of buyers being 100, but the number of buyers is not limited to this and may be fewer or more. The standard number of buyers may be preset, and may be changed by settings on the influencer. For example, the computing device 100 may provide a UI to the user terminal 200 so that an influencer can change the standard number of buyers depending on the situation in which a product is purchased during an Internet broadcast.

Computing device 100 may display products and prices on one side of the screen, thereby allowing subscribers to check the prices. Additionally, when the price changes, the computing device 100 can display the changed price and encourage subscribers to purchase by notifying them that the price of the product will change before the price changes.

Figure 19 is a diagram illustrating an example of a screen where the price of a product changes depending on the time period according to an embodiment of the present invention. (a) may represent an example of a screen before the price of a product is changed, and (b) may represent an example of a screen after the price of a product has been changed.

Referring to FIG. 19, the computing device 100 can set the price of a product to be different for each time zone and display the price of the product for each hour on the screen at the corresponding time. For example, the computing device 100 may set the price of a product to change every hour, and when the current time zone is between 1 o'clock and 2 o'clock, the price of the product may be 20,000 won. At this time, when 2 o'clock passes, the computing device 100 may increase the price of the product to 30,000 won, which is set as the price of the product in the 2 era. At this time, the price of the product may be preset for each time period, and the preset price may increase sequentially.

Here, the amount of change by which the price of the product increases for each time period may be the same. For example, the price of a product between 1 o'clock and 2 o'clock may be 20,000 won, the price of a product between 2 o'clock and 3 o'clock may be 30,000 won, and the price of a product between 3 o'clock may be 40,000 won. That is, the computing device 100 can increase the price of the product by 10,000 won for each time period. Meanwhile, the amount of change in the price of a product in each time period may not be the same. For example, the price of a product between 1 o'clock and 2 o'clock may be 20,000 won, the price of a product between 2 o'clock and 3 o'clock may be 40,000 won, and the price of a product between 3 o'clock and 4 o'clock may be 50,000 won. That is, the computing device 100 may randomly increase the price of the product for each time period. The computing device 100 may provide a UI to the user terminal 200 so that the influencer can set the price to increase for each time period depending on the situation in which the product is sold during Internet broadcasting.

Computing device 100 may display products and prices on one side of the screen, thereby allowing subscribers to check the prices. Additionally, when the price changes, the computing device 100 can display the changed price and encourage subscribers to purchase by notifying them that the price of the product will change before the price changes.

Additionally, the computing device 100 may change the price by a preset change range depending on the number of buyers in the corresponding time period. For example, if there are more than 100 buyers in the current time slot, the price can be increased further in the next time slot. Meanwhile, if there are less than 50 buyers in the current time slot, the price can be slightly increased in the next time slot. At this time, the standard for the number of buyers may be preset or set by the influencer, and the amount added according to the number of buyers may also be preset or set by the influencer.

Additionally, computing device 100 may increase the price according to the ratio of the current number of subscribers to the number of buyers. For example, if the number of buyers is small compared to the current number of subscribers, the price can be increased slightly, and if the number of buyers is large, the price can be increased significantly. At this time, the standard for the ratio may be preset or may be set by the influencer, and the amount added according to the ratio may also be preset or set by the influencer.

Figure 20 is a diagram showing an example of a screen for purchasing a product according to an embodiment of the present invention.

Referring to FIG. 20, the computing device 100 may provide a UI to the user terminal 200 so that a buyer can input a desired phrase when purchasing an advertised product. If a buyer wants to purchase a product, he or she can click on a link, homepage address, URL, etc. separately displayed on the screen through the user terminal 200 and access the purchase homepage accordingly. Here, the accessed purchase homepage may be a homepage exclusively for subscribers who subscribe to Internet broadcasting. In other words, the purchase homepage and the Internet broadcasting platform can be linked to each other.

The buyer can complete the purchase of the product by selecting product options, entering an address and mobile phone number for delivery, and making payment under the control of the computing device 100 on the connected purchase page. At this time, the buyer can additionally input the desired phrase, and the computing device 100 can display or read the phrase on one side of the Internet broadcast screen.

Additionally, if the buyer wishes to purchase a product, he or she may click a separately created purchase button through the user terminal 200, and a separate window for purchase may be displayed accordingly. The buyer can complete the purchase of the product by selecting product options, entering an address and mobile phone number for delivery, and making payment under the control of the computing device 100. At this time, the buyer can additionally input the desired phrase, and the computing device 100 can display or read the phrase on one side of the Internet broadcast screen.

Figure 21 is a diagram showing an example of a screen displaying a buyer's text according to an embodiment of the present invention.

Referring to FIG. 21, the computing device 100 may display a phrase that a buyer inputs when purchasing a product on one side of the screen where an Internet broadcast is being broadcast. Here, the displayed phrase may be displayed by reflecting the effect selected when the buyer enters the phrase. For example, effects may be font, font size, font color, font thickness, italics, etc. The computing device 100 may provide a UI to the user terminal 200 so that the buyer can select an effect when entering a desired phrase. The computing device 100 may store the effect selected according to the provided UI in correspondence with the desired phrase, and display the selected effect by reflecting the selected effect when displaying the phrase on the screen.

Additionally, the computing device 100 can read text that a buyer inputs when purchasing a product. Here, the computing device 100 may provide the user terminal 200 with a UI that allows the buyer to select a voice to read the phrase when he or she inputs the desired phrase. The computing device 100 stores the voice selected according to the provided UI in correspondence with the phrase, and can read the phrase using the selected voice.

As described above, according to the implementation of the present invention, an influencer determines an additional amount for a product sold during an Internet broadcast and advertises it, and when the advertised product is sold, the product is advertised on an Internet broadcast that provides benefits to the buyer. A device and method for selling can be realized.

Above, embodiments of the present invention have been described with reference to the attached drawings, but those skilled in the art will understand that the present invention can be implemented in other specific forms without changing its technical idea or essential features. You will be able to understand it. Therefore, the embodiments described above should be understood in all respects as illustrative and not restrictive.

100: computing device
200: user terminal
300: external server
110: processor
120: memory

Claims (10)

In a method performed by a computing device,
Providing a user interface (UI) that outputs information about a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers;
Selecting one influencer among the plurality of influencers or one content among the plurality of contents through the UI; and
Comprising the step of paying a donation to an influencer selected through the UI or an influencer who uploaded a content selected through the UI,
When one of the plurality of influencers is selected through the UI, providing a user interface for purchasing a product advertised by the selected influencer through Internet broadcasting; further comprising: ,
The step of providing a user interface for purchasing the product includes:
providing a user interface for the influencer to select a product to sell and input an additional amount for the selected product;
Displaying sales procedures on a screen to proceed with selling the product;
Including providing benefits to users who purchase the product,
The step of providing benefits to users who purchase the product is,
When purchasing the product, a user interface is provided so that the buyer can enter the desired phrase,
A method of selling an advertising product using a social network service, wherein when the buyer completes the purchase of the product, the input text is read or the input text is displayed on one side of the screen for a preset time.
delete According to paragraph 1,
The step of displaying the sales procedure on the screen to proceed with the sale of the product is,
A method of selling advertising products using a social network service, where the price to which the inputted additional amount is added is set as the initial price, the product is auctioned, and the price of the product is finally determined using the last input price.
According to paragraph 1,
The step of displaying the sales procedure on the screen to proceed with the sale of the product is,
The price with the additional amount entered above is determined as the immediate purchase price,
A method of selling advertising products using a social network service, which involves setting an existing price as the initial price and conducting an auction for the product, or making a reservation to purchase the product at the existing price.
According to paragraph 1,
The step of displaying the sales procedure on the screen to proceed with the sale of the product is,
As the number of buyers purchasing the product increases, an additional amount is added to the price of the product,
A method of selling advertising products using a social network service, where the price of the product is displayed on one side of the screen whenever the price of the product changes.
According to paragraph 1,
The step of displaying the sales procedure on the screen to proceed with the sale of the product is,
Set the price of the product to increase at a preset time,
A method of selling advertising products using a social network service, where the price of the product for each hour is displayed on one side of the screen at the corresponding time.
delete According to paragraph 1,
The step of providing benefits to users who purchase the product is,
Provide a user interface to select an effect to be reflected in a phrase, and when the phrase is displayed on one side of the screen, the selected effect is reflected and displayed,
The effect includes at least one of font, font size, font color, font thickness, italics, and voice type. A method of selling advertising products using a social network service.
A memory that stores one or more instructions; and
A processor executing the one or more instructions stored in the memory,
The processor executes the one or more instructions,
An apparatus for performing the method of claim 1.
A computer program combined with a computer as hardware and stored on a computer-readable recording medium so as to perform the method of claim 1.