KR20150090361A

KR20150090361A - A method and system for e-commerce service using a network game

Info

Publication number: KR20150090361A
Application number: KR1020140010543A
Authority: KR
Inventors: 신기보
Original assignee: (주)레이디퍼스트게임즈
Priority date: 2014-01-28
Filing date: 2014-01-28
Publication date: 2015-08-06

Abstract

Disclosed are a method and a system for E-commerce service using a network game to combine a network game and a product trade through social commerce, to induce the users who intend to purchase a product to run the network game, and to increase the users of both the network game and the social commerce. The method for trading a product using a network game of the present invention operates a game application on a terminal; selects one or more products from a list of products received from a server linked with the game application; plays the network game within the game application; determines the discount rate of one or more product based on the time during which the network game is played; displays the price of one or more product, which is obtained by applying the discount rate, on the terminal; and allows a user to purchase the product at the reduced price.

Description

[0001] METHOD AND SYSTEM FOR E-COMMERCE SERVICE USING NETWORK GAME [0002]

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a method and system for trading goods using a network game, and more particularly, to a method and system for trading a new model through interworking of a social commerce service and a network game.

Today, as a part of business through the Internet, sites offering various contents such as Internet advertisement, Internet broadcasting, Internet newspaper / magazine, search service, portal service, e-commerce, and online game are rapidly increasing. The e-commerce service, unlike the existing off-line distribution structure, breaks the concept of step-by-step distribution structure such as wholesale and retail, and provides a new sales method between the seller and the buyer in the distribution of goods based on one- .

In recent years, the use environment of e-commerce services has been changing drastically as a smart phone which can install a desired application as an intelligent terminal having added a computer support function such as internet communication and information search to a mobile phone has appeared. As a simple example, smartphone users can view data on desired products through the Internet at the place where they are located, while avoiding the hassle of having to go directly to a retailer or acquire information about a product through TV or catalog, You can order or reserve what you want.

As a kind of electronic commerce service, a method of utilizing social network service (SNS) such as Facebook, Twitter, etc. is getting popular recently. This method, for example, is a sales method in which, when a certain number or more of buyers are gathered, a product is offered at an extraordinary discount price, and a person who wants to purchase a product collects a common buyer It is called social commerce because it is.

On the other hand, in relation to the electronic commerce system, the patent publication (Japanese Patent Application Laid-Open No. 2000-0009569) describes a method of combining the game with the electronic commerce system. However, according to the above-mentioned patent publication, as a result of selecting a user who has succeeded in betting among a plurality of users and delivering the goods, and requesting settlement of payment to the unsuccessful persons, As a condition for. Also, in the patent publication (Japanese Patent Laid-Open Publication No. 2001-0124978), an electronic commerce method for selecting a winning bidder through a game is described. Accordingly, the conventional system as described above is characterized in that the game is won through the competition of the game as a condition to receive the prize in the prize or auction, and as a result, as the number of users participating in the game increases, There is a problem that the execution of the game and the utilization of the electronic commerce can not achieve the synergy through the combination of each other.

Today, apart from a social commerce company, it is common for a social commerce company to be provided after a game has been produced by a game developer, so if a consumer gains both in game and social commerce, It is possible to see the effect of profit generation for all affiliates such as commerce companies. In particular, the necessity of developing a new method and system combining new game and social commerce is emerging in view of the necessity of a large number of co-buyers due to the nature of social commerce.

[Patent Literature]

Patent Publication No. 2012-0009569

Patent Laid-Open Publication No. 2012-0124978

However, in the game's way, developing the game itself in accordance with the social commerce for the combination of game and social commerce may limit the format of the game, which may cause the consumer to lose interest. In addition, in the social commerce method, the existing social commerce method merely applies a common discount rate to all the consumers. However, since it attracts the consumers by exposing the discount rate and the number of the buyers, Will be determined.

Therefore, it is possible to utilize existing social commerce and game formats without modification, while combining games to induce consumers' interest. Also, as consumers of game and social commerce increase, And a system.

The present invention relates to a new e-commerce service method and system using a network game, in which an existing game is directly linked to the use of a social commerce, and the more consumers use the game, the higher the discount rate of the product, A method and system for providing e-commerce service.

A method of trading a product using a network game as an embodiment of the present invention includes the steps of executing a game application in a terminal, selecting at least one item from a list of goods received from a server interlocked with the game application Determining a discount rate of the at least one commodity based on a time of playing the network game, calculating a price of the at least one commodity to which the discount rate is applied to the terminal, The method comprising the steps of:

A method of trading a product using a network game according to another embodiment of the present invention includes the steps of a plurality of users executing a game application in each terminal and at least one user of the plurality of users communicating with the game application Selecting one item from the list of goods received from the interworked server, playing the network game in the game application by the at least one user, determining, based on the number of users who played the network game, Determining a discount rate of one commodity; and displaying a price of the one commodity to which the discount rate is applied to the terminal.

The time of playing the network game according to the embodiment of the present invention is the total accumulated time when the network game is played a plurality of times. The merchandise received from the server according to the embodiment of the present invention is characterized by being based on the current location information of the terminal. According to another aspect of the present invention, there is provided a method of transmitting a discount coupon to a mobile communication terminal, The discount rate of one product in the embodiment of the present invention is also based on the time at which the at least one user played the network game. Further, the discount rate of one product in the embodiment of the present invention is also determined based on the kind of the network game. Further, in an embodiment of the present invention, the terminals displaying the prices of one commodity to which the discount rate is applied are determined according to the number of users who played the network game.

According to another embodiment of the present invention, an electronic commerce system for trading goods using a network game includes a server for storing information on products in a category determined by a game provider, and a game application Wherein the terminal comprises: a receiver for receiving information about the goods from the server; a display for outputting information about the goods; an input module for receiving a user input; And a transmitter for transmitting information on at least one commodity determined among the commodities through the input of the user and the time when the network game is executed to the server through the input of the user , The server sends to the game provider Storing a list of items to purchase as determined from the list of items, and the terminal of the in the determined category, and the discount rate of the network game, wherein the at least one item determined on the basis of the execution time wherein the transmission to the terminal.

1 shows an electronic commerce system 100 according to an embodiment of the present invention.
FIG. 2 illustrates a method of trading goods through a network game according to an embodiment of the present invention.
FIG. 3 illustrates an embodiment of a terminal according to an actual implementation of a method for trading goods through a network game in the embodiment of FIG.
FIG. 4 illustrates an embodiment in which the game application utilizes the current location information supported by the terminal, in addition to the embodiment of FIG.
FIG. 5 illustrates a method of trading goods through a network game according to another embodiment of the present invention.
FIG. 6 shows an embodiment of a terminal according to an actual implementation of a method of trading goods through a network game in the embodiment of FIG.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 shows an electronic commerce system 100 according to an embodiment of the present invention. The electronic commerce system 100 includes a database server 110 for storing information on users using the system, information on products to be traded, information on products to be delivered to users, and a terminal 120 used by users. do. In an exemplary embodiment, the database server 110 and the terminal 120 may be connected to a wireless communication network as the communication network 130, but are not limited to, a wired communication network or a wired / wireless integrated communication network have. In an exemplary embodiment, the communication network 130 may include a variety of communication devices such as a coaxial cable, Bluetooth, infrared communication, and the like, as well as a wired or wireless Personal Area Network (PAN), a Local Area Network And a P2P network through a communication method.

In an exemplary embodiment, the terminal 120 may be a small music player such as a mobile phone, a smart phone, a personal digital assistant (PDA), an MP3 player, a portable multimedia player (PMP), a controller of a game machine or a game machine, Or the like. In an exemplary embodiment, the terminal 120 may include a touch screen capable of touch input. However, the present invention is not limited thereto, and the input / output may include a button capable of controlling an object in the game when the game program is executed by the terminal It may correspond to any possible device or device.

In the illustrated embodiment, the terminal 120 includes a display 121. The display 121 provides the output interface of the terminal as a visual output for the user. Although LCD (liquid crystal display) technology or LPD (light emitting polymer display) technology or LED (light emitting diode) technology may be used as display 121 in one embodiment, other display technologies may be used in other embodiments. In one embodiment, the display 121 may provide an input interface from a user, in which case the display 121 may be a touch screen integrated with an input module 123, described below. A method of detecting coordinates touched on the panel of the touch screen may be an electric resistance method, a capacitance method, an optical method such as infrared rays, or a sound wave sensitive method such as an ultrasonic wave, but the present invention is not limited to this exemplary method, Any manner of recognizing contact by the body or by the tool of the user can be used.

In the illustrated embodiment, the terminal 120 includes a transceiver 122 that enables the transmission and reception of data through the network 130. The transceiver 122 receives and processes various data information transmitted from the server, transfers the data to the processor 125 to be described later, and processes various data information processed in the terminal and transmits the data to the server. In one embodiment, the transceiver 122 may be implemented to integrate the transmitter and the receiver into a single device, or may be implemented as a separate device, each of which is responsible for transmission and reception.

In the illustrated embodiment, the terminal 120 includes an input module 123 that receives input from a user. In one embodiment, the input module 123 may be a touch sensor of a touch screen integrated with the display 121 as described above. In one embodiment, input module 123 may be a button implemented in terminal 120 separate from display 121. In one embodiment, input module 123 may be a concept that includes a touch sensor of a touch screen and a separately implemented button. However, the input module 123 is not limited to the above-described exemplary method, and is a concept including various devices for recognizing the touch or pressure of the user. Further, the input module 123 may include a visual input such as an image or an image using a camera, And various devices capable of providing input to the terminal 120, such as an audible input such as a voice or an applause.

In the illustrated embodiment, the terminal 120 may include a storage module 124 for storing data and programs necessary for the operation of the terminal or the execution of a network game. In one embodiment, the storage module 124 may store user information (e.g., ranking in a game, game points, etc.), sales product information, order information, payment means information, etc., And may also store related game data and game programs. In one embodiment, storage module 124 may be any type of storage medium such as magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs or DVDs, magnetic-optical media such as floppy disks, May include network storage media such as magneto-optical media, ROM, RAM, flash memory, and Network Access Storage (NAS), but is not limited to such an exemplary manner, Any device that can store it.

In the illustrated embodiment, the terminal 120 includes a processor 125 that executes a network game and processes the operation of various modules within the terminal 120 in question. In one embodiment, the processor 125 may process an operating system (OS) that operates the terminal 120, such as a personal computer or a smart phone, and may process programs or applications running on the operating system, And may be configured to operate the terminal 120 to be operated.

FIG. 2 illustrates a method of trading goods through a network game according to an embodiment of the present invention. Basically, information about goods is stored in the server 110 on which the social commerce service is provided. The information of these products may include various information necessary for selling the product such as a product name, a provider of a product, a price of a product, a location of a product, and may include goods related to intangible service business as well as tangible goods . In this specification, the server 110 refers to a system for providing various information or work results related to a social commerce service to a terminal, but is not limited to providing only a social commerce service.

The user first downloads the game application from the terminal 120, and then executes the game application in the terminal 120 (step 210). These game applications do not necessarily have to be developed for use of the social commerce service, and thus may be executed independently of the social commerce service. In one embodiment, the game application may receive information about goods from the server 110 by interworking with the server 110. In addition, when the user executes a network game in the game application, the list of necessary goods is output to the display 121 of the terminal 120. In one embodiment, the list of products may include a product name, a price of the product, a discount rate of the product, the number of purchasers, etc., and may include notifications such as the current stock available for sale or the end date of the sale. In one embodiment, a list of items may be initially displayed as an event pop-up window upon execution of a network game, but not limited to, any method by which a user can preview a list of items before playing the game .

Next, the user selects a product desired to be purchased from the list of goods displayed on the display 121 (step 220). When selecting a product, the user can directly touch a list of products displayed through the input module 123 of the terminal 120 or move a cursor or the like. In one embodiment, the terminal 120 may store the time in the storage module 124 after checking the time the user has selected the item. In addition, the terminal 120 may automatically check the users who selected the product on the server 110 side by transmitting the time selected by the user to the server 110.

After the selection of the goods is completed, the network game is executed and the user plays the network game (step 230). As described above, the network game may be any existing game that could be executed separately from the social commerce service. If the game is to be developed from the outset to combine the game with the social commerce service, it should continue to communicate with the game developer and the social commerce service provider from the initial development stage to the completion stage, There is a burden that the maintenance of the entire system can be difficult. Therefore, the combination of game and social commerce services should maximize the inflow of users of social commerce services through games, while minimizing restrictions on games and social commerce by not destroying existing services Needs to be. The present invention minimizes the intervention of the social commerce service during the play of the network game, but combines elements related to the play of the game to increase the number of the most important co-buyers in social commerce.

When a predetermined time determined in the social commerce service company or the game has elapsed while playing the network game, the time of playing the network game up to that time is checked, and the discount rate of the selected commodity is calculated based on the time of playing the network game (Step 240). In one embodiment, the time at which the network game was played may be calculated from the time the item was selected, and may include or exclude the discontinued or paused time if discontinued or paused during game play. In one embodiment, the time at which the network game was played may mean the total cumulative time when the network game is played over a plurality of times, such as ending and replaying the network game. In one embodiment, the time of playing the checked network game is transmitted to the server 110, and the server 110 divides the time of playing the game by a predetermined time to determine a discount rate, and then, according to the determined discount rate or discount rate The discounted price of the product may be transmitted to the terminal 120 again.

Next, the terminal 120 outputs the discounted price of the commodity according to the discount rate or discount rate transmitted to the display 121 (250). In one embodiment, the output of the discount rate or the discounted price of the merchandise may be done immediately during game play, but may be done after the game ends. After viewing the discount price, the user can go to the purchasing site of the corresponding social commerce by clicking the purchase or purchase site moving button through the input module 123 and purchase the selected commodity at a discounted price.

As described above, the present invention is characterized in that the discount rate of the social commerce product is differently applied according to the playing time of the game. Therefore, users can naturally increase the playing time of the game in order to purchase the product at a low price. In terms of the game company, the additional income (for example, in-game advertisement, , And social commerce companies can acquire a large number of co-purchasers in accordance with the increase of users enjoying the game, and additionally, income from the alliance with game companies can be obtained .

In one embodiment, the discount rate of a product may be differently applied depending on the type of game. For example, a discount rate applied when a game play time is relatively short such as an action game or a puzzle game is lower than a discount rate applied when a game play time is comparatively long, such as an RPG game, So that the user can be guided to an action game or a puzzle game. In this case, by increasing the number of plays in the same play time as compared with the RPG game, it is possible to have an effect of raising additional income through advertisements or the like exposed at each game play. In addition, according to the policy of the game publisher or the social commerce company, the discount rate of a specific game may be increased to induce a user to the game. However, the application method of the kind of the game or the discount rate of the product is not limited to the above-mentioned example, but may be applied to any embodiment in which the discount rate of the product is differently applied according to the kind of game.

FIG. 3 illustrates an embodiment of a terminal according to an actual implementation of a method for trading goods through a network game in the embodiment of FIG. As shown in FIG. 3, the user first downloads the game application and installs it in the terminal. After executing the game, the user checks a list of items of the social commerce as a pop-up event, . The discount rate is applied according to the cumulative time of the game, and when the predetermined discount rate is satisfied, the popup window for the discounted price is displayed for inducing the purchase, thereby allowing the user to purchase the discounted product.

4, in one embodiment, in addition to the embodiment of FIG. 2, the game application may use the current location information supported by the terminal, or may output a list of goods according to the current location information on the display of the terminal It is possible. In one embodiment, the game application may directly filter the list of goods according to the current location information, or if the current location information is transmitted to the server, the server may filter the information of the goods according to the current location information, May be transmitted to the terminal.

FIG. 5 illustrates a method of trading goods through a network game according to another embodiment of the present invention. The configuration of the server 110 and storing information on products in the server 110 are the same as those in the embodiment of FIG.

The user first downloads the game application from the terminal 120, and then executes the game application from the terminal 120 (step 510). It differs from the embodiment of FIG. 2 in that it should be noted that there are a plurality of users who execute game applications.

Next, the user selects a product to be purchased from the list of goods displayed on the display 121 (step 520). At this time, some of a plurality of users can select the same item. In one embodiment, each of the users' terminals 120 may store the time in the storage module 124 after checking the time the user has selected the item. In addition, each terminal 120 may automatically check the users selected by the server 110 on a time-by-time basis by transmitting the time when the user selected the goods to the server 110. [

After the selection of the item is completed, the network game is executed and the user plays the network game (step 530). As described above, the network game may be any existing game that can be executed separately from the social commerce service.

In step 540, the discount rate of the selected product is determined based on the number of users playing the network game, when each user is playing a network game and the number of users playing the network game is a predetermined number. In one embodiment, as the number of users playing a network game increases, the speed of the network game may also increase. In one embodiment, the number of users playing a network game may be periodically transmitted from the server 110 to the terminal 120 so that the game application may adjust the speed of the network game. In one embodiment, the number of users playing a network game is periodically transmitted from the server 110 to the terminal 120 and is displayed on the display 121 of the terminal 120 every time a predetermined number of users are popped up or popped up The number of users can be informed to the user through the message output of the user. In one embodiment, the discount rate of the product may be determined according to the number of users playing the network game in the server 110, and the discounted price of the product according to the determined discount rate or discount rate may be transmitted to the terminal 120.

Next, the terminal 120 outputs the discounted price of the commodity according to the discount rate or discount rate transmitted to the display 121 (550). In one embodiment, the output of the discount rate or the discounted price of the merchandise may be done immediately during game play, but may be done after the game ends. After viewing the discount price, the user can go to the purchasing site of the corresponding social commerce by clicking the purchase or purchase site moving button through the input module 123 and purchase the selected commodity at a discounted price.

The present embodiment basically deals with a product in a manner similar to that of the embodiment of FIG. 2, except that the discount rate of the product is differently applied to the number of users participating in the game. In addition, in one embodiment, as the number of users participating in the game increases, the speed of the game increases, thereby affecting the play of the game. Eventually, as the number of users participating in the game increases, the user will be able to purchase products at a lower price and obtain additional effects to enjoy the game more smoothly.

FIG. 6 shows an embodiment of a terminal according to an actual implementation of a method of trading goods through a network game in the embodiment of FIG. As shown in FIG. 6, after a plurality of users execute a game, a list of commodities of the social commerce is confirmed as a pop-up event, and a commodity desired for purchase is selected and then the game is played. At this time, as the number of users participating in the game increases, the discount rate for the selected product increases and the speed of the game also increases. That is, as the number of users participating in the game increases, the users participating in the game benefit not only the purchase of the commodity but also the game, so that the users can naturally participate in the game. If a predetermined number of users is satisfied, a pop-up window for the number of current users or the discounted price is displayed for inducing the purchase, thereby allowing the user to participate in the game more aggressively and to purchase a discounted product do.

In one embodiment, a user may be drawn to provide a discounted price according to the number of users participating in the game. For example, considering the number of restricted goods and the discount rate of the goods, it may be difficult to provide the goods to all of the users participating in the game if the number of users participating in the game becomes excessive. Sometimes, as the number of users participating in the game increases, the discount rate of the product increases, and thus, if the number of users exceeds a predetermined threshold value, it may be disadvantageous to the social commerce company. Therefore, in the present embodiment, a predetermined number of users participating in the game may be selected by the number of users participating in the game or the ratio thereof, and a pop-up window for discounted prices may be displayed only to the selected users.

FIG. 7 shows an embodiment of a terminal according to an actual implementation of a method for trading goods through a network game according to another embodiment of the present invention. As shown in FIG. 7, the user first downloads the game application, installs it in the terminal, and plays the game first after executing the game. In accordance with the cumulative time of the game play, when the predetermined time is satisfied, the discount ticket is transmitted to the user, and the user can utilize the discount ticket for purchasing the goods in the social commerce service.

The functions described in the one or more illustrative embodiments described above may be implemented in hardware, software, firmware, or any combination thereof. When implemented in software, the functions may be stored or transmitted as one or more instructions or code on a computer readable medium. Computer-readable media includes both communication media and computer storage media including any medium that facilitates transfer of a computer program from one place to another. The storage medium may be any available media that can be accessed by a computer. By way of example, and not limitation, such computer-readable media can be stored in RAM, ROM, EEPROM, CD-ROM or other optical disk storage, magnetic disk storage or other magnetic storage devices, And any other medium which can be used to carry or store the desired program code and which can be accessed by a computer.

It should be understood that any example, or any embodiment, as used herein is not necessarily to be construed as preferred or advantageous over other illustrations or embodiments. It will be apparent to those skilled in the art that various modifications and improvements can be made to the preferred embodiments of the present invention without departing from the scope of the present invention. Therefore, the present invention includes the best modifications and improvements corresponding to the claims and their equivalents.

Claims

A method for trading goods using a network game,
Executing a game application in the terminal;
Selecting at least one commodity from a list of commodities received from a server interlocked with the game application;
Playing the network game in the game application;
Determining a discount rate of the at least one merchandise based on the time of playing the network game; And
And displaying a price of the at least one commodity to which the discount rate is applied to the terminal.

A method for trading goods using a network game,
Executing a game application at each terminal by a plurality of users;
Selecting at least one item from a list of items received from a server associated with the game application by at least one user of the plurality of users;
Playing the network game in the game application by the at least one user;
Determining a discount rate of the one product based on the number of users who played the network game; And
And displaying a price of the one commodity to which the discount rate is applied to the terminal.

3. The method according to claim 1 or 2,
Wherein the time of playing the network game is the total cumulative time of playing the network game a plurality of times.

3. The method according to claim 1 or 2,
And the goods received from the server are based on the current location information of the terminal.

3. The method according to claim 1 or 2,
Further comprising the step of transmitting a discount coupon to the terminal according to the time of playing the network game.

3. The method of claim 2,
Wherein the discount rate of the one merchandise is based also on the time at which the at least one user played the network game.

3. The method according to claim 1 or 2,
Wherein the discount rate of the one product is also determined based on the type of the network game.

3. The method of claim 2,
Wherein a terminal displaying the price of the one product to which the discount rate is applied is determined according to the number of users who played the network game.

An electronic commerce system for trading goods using a network game,
A server for storing information on items in the category determined by the game provider; And
And a terminal capable of executing a game application including the network game,
The terminal comprises:
A receiver for receiving information on the goods from the server;
A display for outputting information about the goods;
An input module for receiving a user input;
A processor for executing the game application and the network game through an input of the user; And
And a transmitter for transmitting information on at least one commodity determined among the commodities through the input of the user and the time when the network game is executed to the server,
Wherein the server stores a list of goods in the category determined by the game provider and a list of goods determined to be purchased from the terminal and a discount rate of the at least one goods determined based on the time when the network game is executed, And transmits the electronic commerce information to the electronic commerce system.