KR100906582B1 - Online selling method using binding tangible product with intangible product and system implementing the same - Google Patents

Abstract

An online selling method and a system thereof for purchasing a shapeless discount product by adding the material product are provided to supply the shapeless discount product when the client purchases the material product. A product selection unit selects a material product from a client(S102). A product presentation unit indicates a shapeless product matched with a material product in consideration of attribute information of the client(S105). The product selection unit receives the input of the client for presenting one or more shapeless product(S106). A price adjustment unit adjusts payment amount of the material product as discount range(S107). A payment unit performs payment to the adjusted amount of money(S108).

Description

Online selling method using binding tangible product with intangible product and system implementing the same}

The present invention relates to an online sales method and a system therefor that actively induces a customer's purchase by combining and selling a first product and a second product.

As the spread of the Internet spreads, a method of purchasing products purchased offline through an internet shopping mall is becoming common. In general, the selling price of the internet shopping mall is set to be cheaper than the selling price of the offline shopping mall because the sale through the Internet does not need to operate an offline store separately.

Recently, price competition has begun among Internet shopping malls, and sales prices have been suggested for each shopping mall by thousand. Accordingly, an internet price comparison site has appeared to help customers identify the sales prices of each Internet shopping mall for the same product in one place. Due to such changes in the Internet environment, the era of bleeding competition has come to the Internet shopping malls as the sales price is lowered every moment.

Therefore, there is a need to find a way to maintain price competitiveness compared to competitive Internet shopping malls while maintaining a certain level of sales margin.

On the other hand, as part of an advanced marketing strategy, in order to attract intangible service subscription, tangible products have been widely used as free gifts. Specifically, for example, a company providing an additional service of a mobile communication may recruit mobile communication user members to obtain a fee income through the additional service. At this time, the method of recruiting members by simply emphasizing the convenience of the corresponding additional service is limited, so that a predetermined free gift, for example, an MP3 player or the like is induced to provide a free or discounted price.

However, since such marketing strategy is mainly only a one-time event for a specific product, it is not suitable to be applied to an internet shopping mall that sells various products as it is not directly helpful in maintaining the continuous competitiveness of the internet shopping mall.

The present invention has been proposed to solve the above problems, to provide a method and system for selling together by presenting a predetermined intangible discount product that can induce additional purchases of customers in the purchase phase of tangible products.

Another object of the present invention is to provide a method and system for guiding a customer more reasonably by presenting an intangible discount product using attribute information of the customer.

One aspect of the present invention for achieving the above object, the step of receiving a selection of tangible goods from the customer, the step of presenting at least one intangible goods matching the tangible goods, the discount width set in the intangible goods selected by the customer The present invention relates to a method for online sales through combining tangible and intangible products, including adjusting the payment amount of the tangible product as much as possible and performing the payment with the adjusted amount.

Another aspect of the present invention, a commodity presentation unit for presenting a tangible product and at least one intangible product matched to the tangible product to the customer, a product selection unit for receiving the tangible product and at least one intangible product from the customer, and the customer The present invention relates to an online sales system using a combination of tangible and intangible products, including a price adjusting unit for adjusting a payment amount of the tangible product by a discount amount set in the selected intangible product and a payment unit for performing payment with the adjusted amount.

In the above two aspects, the intangible product may be fixedly matched with respect to the tangible product in advance, may be randomly matched regardless of the tangible product, or may be dynamically matched according to the attribute condition of the customer. At this time, the attribute condition of the customer includes at least one of sex, age, purchase experience, membership grade, marital status, children.

In addition, the intangible products may be presented separately according to the size of the discount width, it is preferable that they are presented just before the settlement of the tangible products.

According to the present invention, since the customer can purchase intangible discount products that were normally needed when purchasing tangible products, it is possible to prevent the hassle of repeatedly visiting the online shopping mall to purchase the intangible products. You can even get discounts on tangible products. In addition, online sellers can sell additional intangible discount products in addition to tangible products, thereby increasing their profits, and can also use affiliate fees from affiliates in return for selling intangible products. .

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted for simplicity of explanation, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. .

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the terms “… unit”, “… unit”, “module”, etc. described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. have.

Throughout the specification, the tangible product refers to a real product having a certain form, and specifically, examples thereof include a camera, a TV, a clock, a washing machine, a tent, and the like.

In the entire specification, an intangible product refers to an action performed on the Internet as a condition for receiving a predetermined benefit. Specifically, the use of a digital sound source, a subscription of a child care site, use of a mobile communication supplementary service, an insurance company Examples include receiving financial advice, participating in gallop surveys, writing movie reviews, evaluating brand preferences, listening to courses on educational sites, and getting a card.

In addition, the intangible discount product throughout the specification refers to an intangible product in which a certain discount benefit is given to a tangible product in exchange for a use of the product or a promise to use the product. Specifically, for example, the use of the digital sound source discounted 1,000 won tangible products, the specific parenting site subscription 3,000 won discounts, and the like.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. According to an embodiment of the present invention, an online sales method and a system therefor may be provided that actively induce a customer's purchase by combining and selling a first product and a second product. The first product and the second product may include any one of tangible goods and intangible goods. For example, in the payment stage of tangible products, an additional intangible discount product is presented, and a method for implementing payment by discounting the sales amount of the tangible product by the discount amount of the intangible discount product selected by the customer and implementing the system Can be provided.

<Example 1>

The present embodiment relates to a case where a predetermined number of intangible discount products are fixedly matched with respect to tangible goods.

1 is a block diagram showing the configuration of an online shopping system according to the first embodiment.

The Internet shopping system according to the present embodiment includes a product presentation unit 101, a product selection unit 102, a price adjustment unit 103, a payment unit 104, a tangible product DB 105, an intangible product DB 106 Is done.

The product presentation unit 101 presents a tangible product and at least one intangible product matching the tangible product to the customer.

In other words, the product presentation unit 101 presents to the customer tangible products such as TVs, cameras, refrigerators, and MP3 players by product family, industry, or popularity ranking, and when a specific tangible product is selected, detailed specifications of the corresponding products, It provides reviews, sales price information, etc., and provides a payment menu to purchase the product. Various information about the tangible product (product name, sale price, detailed specifications, purchase reviews, images, etc.) are stored in the tangible product DB 105. Since an interface or a menu method of presenting a product to a customer is widely used in a conventional internet shopping mall, a detailed description thereof will be omitted.

When the tangible product is selected, the product presentation unit 101 additionally presents an intangible product that matches the tangible product. This may be presented at the bottom immediately after the detailed specification introduction of the tangible product, or may be presented by opening a separate internet window, or may be presented at an arbitrary payment step as the customer selects the payment menu and enters the payment step. . However, it is desirable to present an intangible product at the final stage of payment in the sense that the customer stimulates the purchase impulse by presenting an intangible product with a discount coupon concept for the tangible product during the settlement.

In the present embodiment, the intangible product is set to be fixedly matched with the tangible product in advance. In other words, intangible goods a to intangible goods c are fixedly matched to tangible goods A, and intangible goods d to intangible goods g are fixedly matched to tangible goods B.

This corresponds to a case of previously matching an intangible product that is generally determined to be related to a tangible product. Specifically, when the tangible product is a digital sound player (MP3 player, MD player, etc.), a digital sound source (MP3 file, For example, matching the right to download an OGG file) with an intangible product. Similarly, when a tangible product is powdered milk, it can be matched to an intangible product that subscribes to a specific parenting site operated by the manufacturer.

On the other hand, it is desirable to present a plurality of intangible products in order to expand the choice of customers. In addition, when a plurality of intangible products are presented by the product presenting unit 101, they may be grouped and presented according to the size of a discount width set for each intangible product.

For example, when a customer purchases a camera as a tangible product, the intangible products matching the same may be presented as grouped by discount amount as follows. In other words, "CGV Film Review, Gallup Survey, Brand Preference" is presented as a 1,000 won discount group. "Will be presented, and as a 10,000 won discount group," Rich Papa moving service, Samsung Card issuance, cyber MBA course purchase "will be presented.

The product selection unit 102 provides an interface for receiving tangible goods and at least one intangible product from a customer. Compared to the product presentation unit 101 serving as a screen output function, the product selection unit 102 is responsible for the customer's product designation for selecting the output product, the selection of the selected product.

If the Internet shopping mall is implemented as a web base, the product presentation unit 101 and the product selection unit 102 are preferably implemented integrally. However, if the Internet shopping mall is implemented as a shopping mall using virtual reality, the product selection unit 102 is a customer. Since it can be embodied as a pointing means for designating and selecting a specific product by detecting the movement of the eye or detecting the hand gesture of the customer, in this case, it is preferably implemented separately from the product presentation unit 101.

The price adjusting unit 103 adjusts the payment amount of the tangible product by the discount width set in the intangible product selected by the customer.

In all embodiments of the present invention, since the intangible product serves as a discount coupon for the tangible product matching it, a predetermined discount width is applied to each intangible product. Here, the discount width may mean a discount amount or may mean a discount rate. For example, when the selling price of a tangible product is 10,000 won and the discount amount of the intangible product corresponding to it is 1,000 won, the final settlement amount of the tangible product is 9,000 won. In addition, when the sale price of the tangible product is 10,000 won and the discount amount of the intangible product that matches it is 15%, the final settlement amount of the tangible product is 8,500 won.

The payment unit 104 performs a payment with a final price adjusted according to the discount width of the selected intangible product.

Hereinafter, a method of selling Internet according to the present embodiment will be described in detail.

2 is a flowchart illustrating a method for selling an Internet according to the first embodiment step by step, and FIG. 3 is a detailed screen example of the specific step of FIG. 2.

When a customer selects a specific tangible product from among tangible products presented on the Internet shopping mall by product family, industry, or popularity ranking (S101) (S102), various sales information about the selected tangible product, such as product image and sale price , Gifts, product specifications, buyer reviews, etc. are displayed on the screen (S103).

When the customer selects a payment menu provided at a predetermined position on the screen in order to perform payment on the selected tangible product (S104), a page for confirming the product to be paid and the payment amount is output. At the bottom of the page, intangible products matching the tangible product are output (S105). The tangible commodity DB 105 stores intangible commodity information previously matched for each tangible commodity, and the intangible commodity DB 106 stores detailed information about each intangible commodity. The intangible product DB 106 may be appropriately queried to retrieve matching intangible products for a particular tangible product. On the other hand, these intangible products may be output in a separate open Internet window. In addition, the searched intangible products are preferably output grouped by discount amount.

When the customer selects at least one of the outputted intangible products (S106), the payment amount confirmation page displays the selected intangible product (s) additionally selected in addition to the previously selected tangible product, while the sales amount of the tangible product The discounted amount of the selected intangible product (s) is discounted and displayed (S107).

When the customer confirms the discounted sales amount and selects the final payment, the payment is performed by driving a payment gateway (PG) program for performing a wire transfer payment or a credit card payment (S108). If the customer proceeds to payment as it is without selecting the intangible product, the payment proceeds according to the selling price of the tangible product (S109).

<Example 2>

This embodiment relates to a case where a predetermined number of intangible discount products are randomly matched with respect to the tangible goods regardless of the tangible goods.

4 is a block diagram showing the configuration of the online shopping system according to the second embodiment.

Internet shopping system according to the present embodiment includes a product presentation unit 201, product selection unit 202, price adjustment unit 203, payment unit 204, tangible product DB 205, intangible product DB 206 Is done.

The product presentation unit 201 presents a tangible product and at least one intangible product matching the tangible product to the customer.

Specifically, when the tangible product is selected, the product presentation unit 201 further presents an intangible product matching the tangible product. This may be presented at the bottom immediately after the detailed specification introduction of the tangible product, or may be presented by opening a separate internet window, or may be presented at an arbitrary payment step as the customer selects the payment menu and enters the payment step. . However, it is desirable to present an intangible product at the final stage of payment in the sense that the customer stimulates the purchase impulse by presenting an intangible product with a discount coupon concept for the tangible product during the settlement.

In this embodiment, the intangible product is set to be matched randomly regardless of the tangible product. Therefore, the intangible product DB 206 does not include the information about the tangible product.

This corresponds to a case where the intangible goods sequentially calculated through a random function irrespective of the tangible goods are dynamically matched at the time of presentation of the intangible goods or pre-matched for each tangible goods. Specifically, for example, when a tangible product is a mobile phone, a mega box movie review and an IPTV 1 month free trial are matched with an intangible product. However, when a plurality of intangible products are presented by the product presentation unit 201, they may be grouped and presented according to the size of the discount width set for each intangible product.

Since the product selection unit 202, the price adjustment unit 203 and the payment unit 204 are the same as the product selection unit 102, the price adjustment unit 103 and the payment unit 104 of the first embodiment, redundant description thereof will be omitted. .

Hereinafter, a method of selling Internet according to the present embodiment will be described in detail.

5 is a flowchart illustrating a step-by-step method of selling Internet according to the second embodiment.

When a customer selects a specific tangible product from among tangible products presented on the Internet shopping mall by product line, industry, or popularity ranking (S201) (S202), various sales information about the selected tangible product, such as product image and sale price , Gifts, product specifications, buyer reviews, etc. are displayed on the screen (S203).

When a customer selects a payment menu provided at a predetermined position on the screen in order to make a payment for the selected tangible product, a page for confirming a product to be paid and a payment amount is output. At the bottom of the page, intangible products matching the tangible product are output (S204). At this time, irrespective of the tangible commodity DB 205, an appropriate query is applied to the intangible commodity DB 206 to randomly search for a predetermined number of intangible commodities. On the other hand, intangible products may be output in a separate open Internet window. In addition, the searched intangible products are preferably output grouped by discount amount.

If the customer selects at least one of the outputted intangible products (S205), the payment amount confirmation page is displayed with the intangible product (s) selected additionally in addition to the selected tangible product, while the sale of the tangible product The amount is displayed by discounting the discounted width of the selected intangible product (s) (S206).

When the customer checks the discounted sale amount and selects the final payment, the customer proceeds with a payment by driving a PG program for performing a wire transfer payment or a credit card payment (S207).

<Example 3>

The present embodiment relates to a case of dynamically matching in consideration of the attribute condition of the customer in matching the intangible discount product with respect to the tangible product selected by the customer. Here, the attribute condition of the customer may include at least one of sex, age, purchase experience, membership grade, marital status, children.

This is not a manual matching of intangible goods related to tangible goods by intuitive judgment with indefinite criteria, but the intangible that matches various attribute conditions of customers listed above in advance (customer DB, 307). It is for the case of presenting the optimal intangible goods which are different according to customers by automatically selecting and matching the goods.

6 is a block diagram showing the configuration of the online shopping system according to the third embodiment.

Internet shopping system according to this embodiment is a product presentation unit 301, product selection unit 302, price adjustment unit 303, payment unit 304, tangible product DB 305, intangible product DB 306 and customer DB 307 is made.

The product presentation unit 301 presents a tangible product and at least one intangible product matched to the tangible product.

Specifically, when the tangible product is selected, the product presentation unit 301 additionally presents an intangible product matching the tangible product. This may be presented at the bottom immediately after the detailed specification introduction of the tangible product, or may be presented by opening a separate internet window, or may be presented at an arbitrary payment step as the customer selects the payment menu and enters the payment step. . However, it is desirable to present an intangible product at the final stage of payment in the sense that the customer stimulates the purchase impulse by presenting an intangible product with a discount coupon concept for the tangible product during the settlement.

As described above, in the present embodiment, the intangible product automatically searches for the intangible product most preferred by the customer in consideration of the attribute condition of the customer and matches it with the tangible product selected by the customer.

To this end, the product presenting unit 301 searches through the customer DB 307 various attribute information about the customer immediately before presenting the intangible product, and searches the intangible product matching the retrieved attribute information in the intangible product DB 306. Search. At this time, the intangible product DB 306 further includes the attribute information of the customer in addition to the above-described product related information.

In order to construct the intangible product DB 306, 1) the name and discount width of the intangible product are registered, 2) the tangible product group to which the intangible product is matched, and 3) the attribute of the customer to which the intangible product is applied. It is obvious that the conditions should be registered and 4) the situation (or action) in which the intangible product should be presented. In this case, the intangible product may be a specific site membership, a questionnaire, a specific service subscription, and the like.

In order to use this method, it is assumed that predetermined customer information is input to the Internet shopping mall through membership registration, and payment is performed while logging in to purchase tangible and intangible products.

Specifically, when the tangible product selected by the customer is a mobile phone, the customer who selects the tangible product is a 24-year-old unmarried woman, a gold-level member of the shopping mall, and has a history of purchasing the same product as the tangible product at a close time. Assume the case. In this case, the customer can be expected to purchase an additional mobile phone to present to the parents or lovers, considering that they are excellent members of the gold grade, "in discount call service between family members" or "unlimited call service between lovers" By presenting it, you can enjoy the discount of the tangible product together with the benefit of the discount of the currency.

Since the product selection unit 302, the price adjustment unit 303 and the payment unit 304 are the same as the product selection unit 102, the price adjustment unit 103 and the payment unit 104 of the first embodiment, redundant description thereof will be omitted. .

Hereinafter, a method of selling Internet according to the present embodiment will be described in detail.

7 is a flowchart illustrating a method for selling an Internet according to the third embodiment step by step.

When a customer selects a particular type of product from among tangible products that are presented on the Internet shopping mall by product family, industry, or popularity ranking (S301) (S302), various sales information about the selected tangible product, for example, product image and sale price , Gifts, product specifications, buyer reviews, etc. are displayed on the screen (S303).

When the customer selects a payment menu provided at a predetermined position on the screen in order to make a payment for the selected tangible product, a page for confirming the product to be paid and the payment amount is output. At the bottom of the page, intangible products matching the tangible product are output (S304). At this time, the attribute condition for the customer is retrieved from the customer DB 307, and the intangible product DB 306 is appropriately queried based on the searched condition to search for a predetermined number of intangible products. On the other hand, intangible products may be output in a separate open Internet window. In addition, the searched intangible products are preferably output grouped by discount amount.

When the customer selects at least one of the outputted intangible products (S305), the payment amount confirmation page displays the intangible product (s) additionally selected in addition to the previously selected tangible product, while the sales amount of the tangible product The discounted amount of the selected intangible product (s) is discounted and displayed (S306).

When the customer confirms the discounted sale amount and selects the final payment, the payment is performed by driving a PG program for performing a wire transfer payment or a credit card payment (S307).

On the other hand, in the above embodiments 1 to 3, since the intangible product is used as an inducing means for promoting the purchase of tangible goods, it is preferable to operate so that the Internet shopping mall itself cannot be purchased independently.

The embodiments of the present invention described above are not implemented only through systems and methods, but may be implemented through a program that realizes a function corresponding to the configuration of the embodiments of the present invention or a recording medium on which the program is recorded. Implementations can be readily implemented by those skilled in the art from the description of the above-described embodiments.

In addition, although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of the invention.

1 is a block diagram showing the configuration of an online shopping system according to an embodiment of the present invention.

FIG. 2 is a flowchart illustrating the Internet selling method according to FIG. 1 step by step, and FIG. 3 is a specific screen example of the specific step of FIG. 2.

4 is a block diagram showing the configuration of an online shopping system according to another embodiment of the present invention.

5 is a flowchart illustrating a method for selling an Internet according to FIG. 4 step by step.

6 is a block diagram illustrating a configuration of an online shopping system according to another embodiment of the present invention.

FIG. 7 is a flowchart illustrating the Internet selling method according to FIG. 6 step by step.

Claims (12)

Receiving, by the product selection unit, a tangible product from a customer; Presenting at least one intangible product matching the tangible product in consideration of the selected tangible product and the attribute information of the customer; Receiving, by the product selection unit, a customer input for purchasing the at least one intangible product; Adjusting a payment amount of the tangible product by a price adjusting unit by a discount width set in the intangible product purchased by the customer; And Wherein the payment unit to perform the payment with the adjusted amount, The intangible product is an online sales method through combining tangible and intangible products, characterized in that presented according to the size of the discount width. The method of claim 1, The attribute condition of the customer is an online selling method through combining tangible and intangible products, characterized in that at least one of gender, age, purchase experience, membership grade, marital status, children. delete delete delete delete The method of claim 1, The intangible product, online sales method through the combination of tangible and intangible goods, characterized in that presented immediately before the payment of the tangible goods. delete delete delete delete delete

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