KR101029599B1 - Online selling method using binding tangible product with intangible product and system implementing the same - Google Patents

Abstract

The present invention relates to an online sales method and a system therefor that actively induces a customer's purchase by combining one or more intangible discount products with tangible products. Specifically, in the payment step of the tangible product additionally presents the intangible discount product associated with it, and the payment is performed by discounting the sales amount of the tangible product by the discount width of the intangible discount product selected by the customer. At this time, if the discount condition of the intangible discount product is not realized within a certain period, the initial payment is canceled and re-payment at the original price of the tangible product. According to the present invention, a customer can purchase discounts while purchasing intangible discount products he needed, and online sellers can increase sales profits through affiliate sales of intangible discount products and affiliate commission revenue from affiliates. have.

Online Shopping, Tangibles, CPA, CRM

Description

Online selling method using binding tangible product with intangible product and system implementing the same}

The present invention relates to an online sales method and system for actively inducing a customer's purchase by combining and selling intangible discount products to tangible products, and further proposes an intangible discount product related thereto at the settlement stage of tangible products. In addition, the present invention relates to a method of performing a payment by discounting a sale amount of a tangible product by a discount amount of an intangible discount product selected by a customer, and a system for implementing the same.

As the spread of the Internet spreads, a method of purchasing products purchased offline through an internet shopping mall is becoming common. In general, the selling price of the internet shopping mall is set to be cheaper than the selling price of the offline shopping mall because the sales through the Internet do not need to operate the offline store separately.

Recently, price competition has begun among Internet shopping malls, and sales prices have been suggested for each shopping mall by thousand. Accordingly, an internet price comparison site has appeared that helps customers to understand the sales price of each Internet shopping mall for the same product in one place. Due to such changes in the Internet environment, the era of bleeding competition has come to the Internet shopping malls as the sales price is lowered every moment.

Therefore, there is a need to find a way to maintain price competitiveness compared to competitive Internet shopping malls while maintaining a certain level of sales margin.

On the other hand, as part of an advanced marketing strategy, in order to attract intangible service subscription, tangible products have been widely used as free gifts. Specifically, for example, a company providing an additional service of a mobile communication may recruit mobile communication user members to obtain a fee income through the additional service. At this time, the method of recruiting members by simply emphasizing the convenience of the corresponding additional service is limited, so that a predetermined free gift, for example, an MP3 player or the like is induced to provide a free or discounted price.

However, since such marketing strategy is mainly only a one-time event for a specific product, there is a problem that it is not appropriate to apply to an internet shopping mall that sells various products as it is, and does not directly help to maintain the continuous competitiveness of the internet shopping mall.

The present invention has been proposed to solve the above problems, to provide a method and system for selling together by presenting a predetermined intangible discount product that can induce additional purchases of customers in the purchase phase of tangible products.

Another object of the present invention is to provide a method and system for guiding a customer more reasonably by presenting an intangible discount product using attribute information of the customer.

One aspect of the present invention for achieving the above object, the step of receiving a selection of tangible products from the customer, presenting at least one intangible discount product matching the tangible product, and the intangible discount product selected by the customer The present invention relates to an online selling method through combining tangible and intangible products, including adjusting the payment amount of the tangible product by a discount width and performing the payment with the adjusted amount.

Here, the method may further include canceling the payment based on the adjusted amount if the discount condition of the intangible discount product is not satisfied for a preset period and performing the payment at the original selling price of the tangible product.

According to another aspect of the present invention, there is provided a product presentation unit for presenting a tangible product and at least one intangible discount product matched with the tangible product, and a product selection unit for receiving the tangible product and at least one intangible discount product from the customer. And a price adjustment unit for adjusting a payment amount of the tangible product by a discount width set in a discount product selected by the customer, and a payment unit for making a payment at the adjusted amount. It is about.

The payment unit may cancel the payment based on the adjusted amount if the discount condition of the intangible discount product is not satisfied for a preset period of time, and perform the payment at the original selling price of the tangible product.

According to another aspect of the present invention, there is provided a selection of tangible goods from a customer, presenting at least one intangible discount product matching the main purchase product, and when the customer selects the intangible discount product, And paying back to the customer by a discount amount set in the intangible discount product selected by the customer when the discount condition of the intangible discount product is satisfied within a preset period. The present invention relates to a method and system for online sales through the combination of tangible and intangible products.

In the three embodiments, the intangible discount product may be fixedly matched with respect to the tangible product in advance, may be randomly matched regardless of the tangible product, or may be dynamically matched according to the attribute condition of the customer. . At this time, the attribute condition of the customer includes at least one of sex, age, purchase experience, membership grade, marital status, children.

In addition, the intangible discount product may be presented separately according to the size of the discount width, it is preferable to be presented just before the payment of the tangible product.

According to the present invention, the customer can purchase intangible discount products that were normally needed when purchasing tangible products, thereby preventing the inconvenience of having to repeatedly visit the online shopping mall to purchase the intangible discount products. You can also get discounts on tangible products. In addition, online sellers can sell additional intangible discounts in addition to tangible goods, thereby increasing their profits and taking additional commissions from affiliates in return for selling intangible discounts. have.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. .

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the terms “… unit”, “… unit”, “module”, etc. described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software. have.

Throughout the specification, the tangible product refers to a real product having a certain form, and specifically, examples thereof include a camera, a TV, a clock, a washing machine, a tent, and the like.

In the entire specification, an intangible product refers to a service product that provides a certain service to a customer. Specifically, travel, performance, game use, insurance, mobile communication, sports center use rights, financial advisors of insurance companies, For example, the use of a digital sound source.

In addition, the intangible discount product throughout the specification refers to a tangible product that is given a predetermined discount on the tangible product in exchange for using the product or in a promise to use the product. Specifically, the use of digital sound sources, such as discounted 1,000 won tangible products, 3,000 won discounted tangible products when joining a specific parenting site, and other examples of such conditional intangible discount products participate in gallop surveys, write movie reviews, Evaluate brand preferences, listen to courses on educational sites, and get a card.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

≪ Example 1 >

The present embodiment relates to a case where a predetermined number of intangible discount products are fixedly matched with respect to tangible goods.

1 is a block diagram showing the configuration of an online shopping system according to the first embodiment.

The Internet shopping system according to the present embodiment includes a product presentation unit 101, a product selection unit 102, a price adjustment unit 103, a payment unit 104, a tangible product DB 105, an intangible discount product DB 106 It is done by

The product presentation unit 101 presents a tangible product and at least one intangible discount product matched to the tangible product.

In other words, the product presentation unit 101 presents to the customer tangible products such as TVs, cameras, refrigerators, and MP3 players by product family, industry, or popularity ranking, and when a specific tangible product is selected, detailed specifications of the corresponding products, It provides reviews, sales price information, etc., and provides a payment menu to purchase the product. Various information about the tangible product (product name, sale price, detailed specifications, purchase reviews, images, etc.) are stored in the tangible product DB 105. Since a user interface or a menu method of presenting a product to a customer is widely used in a conventional internet shopping mall, a detailed description thereof will be omitted.

When the tangible product is selected, the product presentation unit 101 additionally presents an intangible discount product that matches the tangible product. This may be presented at the bottom immediately after the detailed specification introduction of the tangible product, or may be presented by opening a separate internet window, or may be presented at an arbitrary payment step as the customer selects the payment menu and enters the payment step. . However, it is desirable to present an intangible discount product at the final stage of payment in the sense that the customer stimulates the purchase impulse by presenting the product of the discount coupon concept for the tangible product during the payment process.

In this embodiment, the intangible discount product is set to be fixedly matched with the tangible product in advance. In other words, intangible discount products a to intangible discount products c are fixedly matched to tangible goods A, and intangible discount products d to intangible discount products g are fixedly matched to tangible goods B.

This is a case of matching intangible discount products that are generally determined to be related to tangible goods in advance. Specifically, when tangible goods are digital sound player (MP3 player, MD player, etc.), digital sound source (MP3 file) For example, matching the right to download an OGG file) with an intangible discount product. Similarly, when a tangible product is milk powder, a subscription to a specific parenting site operated by the manufacturer of the milk powder may be matched with an intangible discount product.

On the other hand, it is desirable to present a plurality of intangible discount products in order to expand the choice of customers. In addition, when a plurality of intangible discount products are presented by the product presenting unit 101, they may be grouped and presented according to the size of a discount width set for each intangible discount product.

For example, when a customer purchases a camera as a tangible product, the intangible discount products matching the same may be grouped by discount amount as follows. In other words, "CGV Film Review, Gallup Survey, Brand Preference" is presented as a 1,000 won discount group, and "SKT Value Added Service, Kumho Life Financial Consultation, IPTV 1 month free trial, childcare site subscription" is presented as a 5,000 won discount group. "Will be presented, and as a 10,000 won discount group," Rich Papa moving service, Samsung Card issuance, cyber MBA course purchase "will be presented.

The product selection unit 102 provides a user interface for selecting tangible goods and at least one intangible discount product from a customer. Compared to the product presentation unit 101 serving as a screen output function, the product selection unit 102 is responsible for the customer's product designation for selecting the output product, the selection of the selected product.

If the Internet shopping mall is implemented as a web base, the product presentation unit 101 and the product selection unit 102 are preferably implemented integrally. However, if the Internet shopping mall is implemented as a shopping mall using virtual reality, the product selection unit 102 is a customer. Since it can be embodied as a pointing means for designating and selecting a specific product by detecting the movement of the eye or detecting the hand gesture of the customer, in this case, it is preferably implemented separately from the product presentation unit 101.

The price adjusting unit 103 adjusts the payment amount of the tangible product by the discount width set in the intangible discount product selected by the customer.

In all embodiments of the present invention, the intangible discount product serves as a discount coupon for the tangible product matching it, so that a predetermined discount width is applied to each intangible discount product. Here, the discount width may mean a discount amount or may mean a discount rate. For example, when the sale price of a tangible product is 10,000 won and the discount width of the intangible discount product corresponding thereto is 1,000 won, the final settlement amount of the tangible product is 9,000 won. In addition, when the sale price of the tangible product is 10,000 won and the discount width of the intangible discount product corresponding thereto is 15%, the final settlement amount of the tangible product is 8,500 won.

The payment unit 104 performs a payment with a final price adjusted according to the discount width of the selected intangible discount product.

Hereinafter, a method of selling Internet according to the present embodiment will be described in detail.

2 is a flowchart illustrating a method for selling an Internet according to the first embodiment step by step, and FIG. 3 is a detailed screen example of the specific step of FIG. 2.

When a customer selects a specific tangible product from among tangible products presented on the Internet shopping mall by product family, industry, or popularity ranking (S101) (S102), various sales information about the selected tangible product, such as product image and sale price , Gifts, product specifications, buyer reviews, etc. are displayed on the screen (S103).

When the customer selects a payment menu provided at a predetermined position on the screen in order to perform payment on the selected tangible product (S104), a page for confirming the product to be paid and the payment amount is output. At the bottom of the page, intangible discount products matching the tangible product are output (S105).

The tangible product DB 105 stores intangible discount product information previously matched with each tangible product, and the intangible discount product DB 106 stores detailed information about each intangible discount product. 105) and the intangible discount product DB 106 may be queried appropriately to search for matching intangible discount products for a particular tangible product. On the other hand, these intangible discount products may be output in a separate open Internet window. In addition, the searched intangible discount products are preferably output grouped by discount amount.

When the customer selects at least one of the outputted intangible discount products (S106), the selected amount of intangible discount product (s) in addition to the first selected tangible product is displayed on the payment amount confirmation page, and the The sale amount is displayed by discounting the discounted amount of the selected intangible discount product (s) (S107).

When the customer confirms the discounted sales amount and selects the final payment, the payment is performed by driving a payment gateway (PG) program for performing a wire transfer payment or a credit card payment (S108). If the customer proceeds to payment as it is without selecting the intangible discount product, the payment proceeds according to the selling price of the tangible product (S109).

<Example 2>

The present embodiment relates to a case where one or more intangible discount products are randomly matched with respect to tangible goods regardless of the tangible goods.

4 is a block diagram showing the configuration of the online shopping system according to the second embodiment.

Internet shopping system according to the present embodiment includes a product presentation unit 201, product selection unit 202, price adjustment unit 203, payment unit 204, tangible product DB 205, intangible discount product DB (206) It is done by

The product presentation unit 201 presents a tangible product and at least one intangible discount product that matches the tangible product.

Specifically, when the tangible product is selected, the product presentation unit 201 further presents an intangible discount product that matches the tangible product. This may be presented at the bottom immediately after the detailed specification introduction of the tangible product, or may be presented by opening a separate internet window, or may be presented at an arbitrary payment step as the customer selects the payment menu and enters the payment step. . However, it is desirable to present an intangible discount product at the final stage of payment in the sense that the customer stimulates the purchase impulse by presenting a discount coupon for the tangible product during the payment process.

In this embodiment, the intangible discount product is set to match at random regardless of the tangible product. Therefore, the intangible discount product DB 206 does not include information on tangible goods.

This corresponds to a case where the intangible discount products sequentially calculated through a random function irrespective of the tangible products are dynamically matched at the time of presentation of the intangible discount products or pre-matched for each tangible product. Specifically, when the tangible product is a mobile phone, for example, matching a mega box movie review and a free 1 month IPTV experience with an intangible discount product. However, when a plurality of tangible products are presented by the product presentation unit 201, they may be grouped and presented according to the size of the discount width set for each intangible discount product.

Since the product selection unit 202, the price adjustment unit 203 and the payment unit 204 are the same as the product selection unit 102, the price adjustment unit 103 and the payment unit 104 of the first embodiment, redundant description thereof will be omitted. .

Hereinafter, a method of selling Internet according to the present embodiment will be described in detail.

5 is a flowchart illustrating a step-by-step method of selling Internet according to the second embodiment.

When a customer selects a specific tangible product from among tangible products presented on the Internet shopping mall by product line, industry, or popularity ranking (S201) (S202), various sales information about the selected tangible product, such as product image and sale price , Gifts, product specifications, buyer reviews, etc. are displayed on the screen (S203).

When the customer selects a payment menu provided at a predetermined position on the payment screen for the selected tangible product, a page for confirming the product to be paid and the payment amount is output. At the bottom of the page, intangible discount products matching the tangible product are output (S204). At this time, irrespective of the tangible product DB 205, a predetermined number of intangible discount products are randomly searched by applying an appropriate query to the intangible discount product DB 206. On the other hand, intangible discount products may be output in a separate open Internet window. In addition, the searched intangible discount products are preferably output grouped by discount amount.

If the customer selects at least one of the outputted intangible discount products (S205), the selected amount of intangible discount product (s) additionally selected in addition to the first selected tangible product is displayed together with the tangible product The sales amount of is discounted by the discount width of the selected intangible discount product (s) is displayed (S206).

When the customer checks the discounted sale amount and selects the final payment, the customer proceeds with a payment by driving a PG program for performing a wire transfer payment or a credit card payment (S207).

<Example 3>

The present embodiment relates to a case of dynamically matching in consideration of the attribute condition of the customer in matching the intangible discount product with respect to the tangible product selected by the customer. Here, the attribute condition of the customer may include at least one of sex, age, purchase experience, membership grade, marital status, children.

Rather than manually matching intangible discount products associated with tangible goods by intuitive judgment with indefinite criteria, intangible data matching the attribute conditions of customers listed above in advance (database DB 307) By automatically selecting and matching discount products, we present optimal intangible discount products that vary from customer to customer.

6 is a block diagram showing the configuration of the online shopping system according to the third embodiment.

Internet shopping system according to the present embodiment is a product presentation unit 301, product selection unit 302, price adjustment unit 303, payment unit 304, tangible product DB 305, intangible discount product DB 306 and customers DB 307 is made.

The product presentation unit 301 presents a tangible product and at least one intangible discount product matched with the tangible product.

Specifically, when the tangible product is selected, the product presentation unit 301 additionally presents an intangible discount product that matches the tangible product. This may be presented at the bottom immediately after the detailed specification introduction of the tangible product, or may be presented by opening a separate internet window, or may be presented at an arbitrary payment step as the customer selects the payment menu and enters the payment step. . However, it is desirable to present an intangible discount product at the final stage of payment in the sense that the customer stimulates the purchase impulse by presenting a discount coupon for the tangible product during the payment process.

As described above, the intangible discount product in this embodiment automatically searches for the intangible discount product that the customer prefers in view of the attribute condition of the customer and matches it with the tangible product selected by the customer.

To this end, the product presentation unit 301 searches through the customer DB 307 the various attribute information for the customer immediately before presenting the intangible discount product, and the intangible discount product DB (matching the retrieved attribute information) ( 306). In this case, the intangible discount product DB 306 further includes the attribute information of the customer in addition to the above-described product related information.

In order to construct the intangible discount product DB 306, 1) the name and discount width of the intangible discount product are registered, 2) the tangible product group to which the intangible discount product is matched, and 3) the intangible discount product is applied. It is obvious that the property conditions of the customer to be registered must be registered, and 4) the condition to which the discount of the intangible discount product is applied (or the action to be taken by the customer). In this case, the intangible discount product may be a situation in which a specific site membership, a questionnaire, or a specific service subscription may be applied.

In order to use this method, it is assumed that predetermined customer information is input to the Internet shopping mall through membership registration in advance, and payment is made while logging in to purchase a product.

Specifically, when the tangible product selected by the customer is a mobile phone, the customer who selects the tangible product is a 24-year-old unmarried woman, a gold-level member of the shopping mall, and has a history of purchasing the same product as the tangible product at a close time. Assume the case. In this case, the customer can be expected to purchase additional mobile phones to present to parents or lovers, in consideration of being a gold-grade excellent member, "Call Discount Service for Family" or "Unlimited Call Service between Lovers". By presenting ", you can enjoy the discount of the tangible products as well as the benefits of discount on the currency.

Since the product selection unit 302, the price adjustment unit 303 and the payment unit 304 are the same as the product selection unit 102, the price adjustment unit 103 and the payment unit 104 of the first embodiment, redundant description thereof will be omitted. .

Hereinafter, a method of selling Internet according to the present embodiment will be described in detail.

7 is a flowchart illustrating a method for selling an Internet according to the third embodiment step by step.

When a customer selects a particular type of product from among tangible products that are presented on the Internet shopping mall by product family, industry, or popularity ranking (S301) (S302), various sales information about the selected tangible product, for example, product image and sale price , Gifts, product specifications, buyer reviews, etc. are displayed on the screen (S303).

When a customer selects a payment menu provided at a predetermined position on the screen in order to make a payment for the selected tangible product, a page for confirming a product to be paid and a payment amount is output. At the bottom of the page, intangible discount products matching the tangible product are output (S304). At this time, the attribute condition for the customer is retrieved from the customer DB 307, and the intangible discount product DB 306 is appropriately queried based on the searched condition to search for a predetermined number of intangible discount products. On the other hand, intangible discount products may be output in a separate open Internet window. In addition, the searched intangible discount products are preferably output grouped by discount amount.

When the customer selects at least one of the outputted intangible discount products (S305), the selected amount of intangible discount product (s) additionally selected in addition to the first selected tangible product is displayed on the payment page, and the The sales amount is displayed by discounting the discounted width of the selected intangible discount product (s) (S306).

When the customer confirms the discounted sale amount and selects the final payment, the payment is performed by driving a PG program for performing a wire transfer payment or a credit card payment (S307).

<Example 4>

This embodiment relates to the case where one or more intangible discount products are matched with an intangible product. Such matching may be fixedly matched in advance with one or more intangible discount product (s) to one intangible product, or may be randomly matched with one or more intangible discount product (s).

8 is a block diagram showing the configuration of the online shopping system according to the fourth embodiment.

The Internet shopping system according to the present embodiment includes a product presentation unit 401, a product selection unit 402, a price adjustment unit 403, a payment unit 404, an intangible product DB 405, an intangible discount product DB 406. It is done by

The product presentation unit 401 presents the intangible product and at least one intangible discount product matched with the intangible product.

In other words, the product presentation unit 401 provides the customer with tangible products such as travel, performance, game use, insurance, mobile communication use, sports center use right, insurance company's financial advisor, use of digital sound recording, etc. If a specific type of product is selected, detailed specifications, reviews, sales price information, etc. of the product are provided, and a payment menu is provided to purchase the product. Various information about the intangible product (product name, selling price, detailed specifications, purchase reviews, images, etc.) are stored in the intangible product DB 405.

If the intangible product is selected, the product presentation unit 401 additionally presents an intangible discount product matching the intangible product. It is preferable to present the intangible discount product at the final stage of payment in the sense that the customer stimulates the purchase impulse by presenting a discount coupon for the intangible product during the payment process.

In the present embodiment, the intangible discount product may be set to be fixedly matched with the intangible product in advance. In this case, the intangible discount products a to intangible discount products c are fixedly matched to the intangible product A, and the intangible discount products d to intangible discount products g are fixedly matched to the intangible goods B.

This corresponds to the case where the intangible discount product which is generally determined to be related to the intangible product is previously matched. For example, the matching of a travel product in a specific region, which is an intangible product, with a loss-only insurance for travel, which is an intangible discount product, or a life specific to travel, for example. Specifically, when an intangible product is a four-day and five-day tour of Southeast Asia, a 15% discount on life insurance, which highlights injuries due to tropical diseases, can be offered.

In addition, in this embodiment, the intangible discount product may be set to be randomly matched regardless of the intangible product. In this case, the intangible discount product DB 406 does not include information about the intangible product.

This corresponds to a case of dynamically matching the intangible discount product calculated through a random function regardless of the intangible product at the time of presentation of the intangible discount product. For example, when the intangible product is a musical performance ticket, a one month mobile communication pass or a one month resort pass that is not significantly associated with the performance may be randomly matched with the intangible discount product.

On the other hand, it is desirable to present a plurality of intangible discount products in order to expand the choice of customers. In this case, the intangible discount products may be grouped and presented according to the size of the discount width set for each tangible product.

For example, when a customer purchases a ski season pass of a specific resort as an intangible product, the intangible discount products matching the same may be grouped by discount amount as follows. In other words, "CGV Film Review, Gallup Survey, Brand Preference" is presented as a 1,000 won discount group, and "SKT supplementary services, financial advisors for life insurance companies, IPTV 1 month free trial, child care site" is presented as a 5,000 won discount group. The subscription will be presented, and a 10,000 won discount group will be presented with "Rich Papa Moving Service, Samsung Card Issuance, and Cyber MBA Course Purchase."

Since the product selection unit 402, the price adjustment unit 403 and the payment unit 404 are the same as the product selection unit 102, the price adjustment unit 103 and the payment unit 104 of the first embodiment, redundant description thereof will be omitted. .

Since the Internet selling method according to the present embodiment is the same except that the tangible product is replaced with the intangible product, compared to the internet selling method according to the first embodiment and the second embodiment, duplicate description thereof will be omitted.

Example 5

The present embodiment relates to a case of dynamically matching the intangible discount product to the intangible product selected by the customer in consideration of the attribute condition of the corresponding customer. Here, the attribute condition of the customer may include at least one of sex, age, purchase experience, membership grade, marital status, children.

Rather than manually matching intangible discount products related to intangible goods by intuitive judgment with indefinite standards, intangible products that match various attribute conditions of the customers listed above in advance (customer DB, 307) By automatically selecting and matching discount products, we present optimal intangible discount products for each customer.

9 is a block diagram showing a configuration of an online shopping system according to the fifth embodiment.

Internet shopping system according to the present embodiment is a product presentation unit 501, product selection unit 502, price adjustment unit 503, payment unit 504, intangible product DB 505, intangible discount product DB 506 and customers DB 507 is made.

The product presentation unit 501 presents an intangible product and at least one intangible discount product that matches the intangible product.

Specifically, when the intangible product is selected, the product presentation unit 501 further presents an intangible discount product matching the corresponding intangible product. This may be presented at the bottom immediately after the detailed specification introduction of the intangible product, or may be presented by opening a separate Internet window, or may be presented at an arbitrary payment step as the customer enters the payment step by selecting the payment menu. . However, it is desirable to present an intangible discount product at the final stage of payment in the sense that the customer stimulates the purchase impulse by presenting a discount coupon for the intangible product during the payment process.

As described above, in this embodiment, the intangible discount product automatically searches for an intangible discount product that is expected to be preferred by the customer in consideration of the attribute condition of the customer and matches it with the intangible product selected by the customer.

To this end, the product presentation unit 501 retrieves the attribute information of the customer through the customer DB 507 immediately before presenting the intangible discount product, and the intangible discount product DB 506 matching the retrieved attribute information. ). In this case, the intangible discount product DB 506 further includes attribute information of the customer in addition to the product related information.

In order to construct the intangible discount product DB (506), 1) register the name and discount width of the intangible discount product, 2) register the intangible product group to which the intangible discount product is matched, and 3) apply the intangible discount product. 4) Register the conditions of the customer's attributes and 4) register the conditions (or actions) to be applied to the discount of the intangible discount product. Such conditions may include membership in a specific site, survey preparation, or subscription to a specific service.

In order to use this method, it is assumed that predetermined customer information is input to the Internet shopping mall through membership registration in advance, and payment is performed while logging in to purchase intangible products and intangible discount products.

As a specific example, when an intangible product selected by a customer is a travel product, the customer who selects the travel product is a 35-year-old married woman, an excellent member of the shopping mall, and has a history of purchasing a digital camera through the same shopping mall. Assume the case is identified. In this case, since the customer is very likely to travel with a digital camera purchased in recent years, it is recommended to select an intangible discount product associated with the camera. In addition, "Digital Camera Photo Print Rights" or "Digital Camera Training Rights" are presented considering that the membership level is not a top grade but an excellent member.

Since the product selection unit 502, the price adjustment unit 503 and the payment unit 504 are the same as the product selection unit 302, the price adjustment unit 303 and the payment unit 304 of the third embodiment, redundant description will be omitted. .

In addition, since the internet selling method according to the present embodiment is the same except that the tangible product is replaced with the intangible product, compared to the internet selling method according to the third embodiment, duplicate description thereof will be omitted.

<Example 6>

In this embodiment, when purchasing a tangible or intangible product, a discount is given in advance according to the selected intangible discount product, and the cancellation of the discount benefit is performed according to whether the discount condition of the intangible discount product is satisfied within a certain period of time. It is about. This embodiment is commonly applied to the above-described embodiments 1 to 5.

Product presentation unit, product selection unit, price adjustment unit, tangible product DB, intangible product DB, intangible discount product DB and customer DB of the Internet sales system (not shown in the drawings) according to the embodiment 1-5 Since it is the same as the system, redundant descriptions are omitted.

The payment unit (not shown in the drawing) according to the present embodiment selects a specific intangible discount product and performs a payment, and thus, a tangible product or an intangible product at a price (discount price) to which the discount width of the intangible discount product is applied. Make a prepayment for. Then, it is checked whether the customer's action occurs according to the discount condition of the intangible discount product, and if the action does not occur within the preset period, the prepayment is canceled and repayment is performed with the discount unapplied amount.

For example, if the tangible product selected by the customer is "powdered milk (sale price 10,000 won)" and the intangible discount product selected for it is "enter subscription and user input of a specific child care site", the customer only selects the intangible discount product by 10%. You can buy powdered milk at a discount of 9000 won.

When the specific condition of the intangible discount product is "membership registration and use of a childcare site within 10 days", the payment department will check whether the childcare site is registered and whether or not to use the childcare site at the final time on the 10th day after selling powdered milk. Figure out. If it is determined that the condition is satisfied, no further action is taken, but if the condition is found to be unsatisfactory, the prepaid details are canceled and repayment is made for KRW 10000. If the payment method for powdered milk is a card, the payment unit may perform a repayment for 10,000 won after requesting the card company to cancel the prepayment.

<Example 7>

The present embodiment relates to a method of performing a prepayment at a discount price on a tangible product or an intangible product, and performing a pay back on the condition that a discount condition of the intangible discount product selected by the customer is satisfied.

10 is a block diagram showing the configuration of an online shopping system according to the seventh embodiment.

The internet shopping system according to the present embodiment includes a product presentation unit 701, a product selection unit 702, a payment unit 704, a main purchase product DB 705, an intangible discount product DB 706, and optionally a customer. DB 707 is included. Here, the product presentation unit 701, the product selection unit 702, the intangible discount product DB 706 are the same as in the first, second, and fourth embodiments, and the customer DB 507 is the same as in the third embodiment. Omit. The main purchase product DB 705 is the same as either the tangible product DB 105, 205, 305 or the tangible product DB 405, 505 according to the product type.

The payment unit 704 performs payment as the sales price of the tangible product (or intangible product) even if the customer selects a specific intangible discount product. Then, it is checked whether the action of the customer occurs according to the content of the intangible discount product, and if the action occurs within a preset period, the payback is made to the customer's account by the discount width of the intangible discount product. If the content of the intangible discount product is the accumulation of points, the points will be credited to the customer as much as the accumulated width.

For example, when the tangible product selected by the customer is "powdered milk (sale price 10000)" and the intangible discount product selected for it is "subscription of a specific parenting site and user input", the customer purchases powdered milk for 10,000 won and then You can get back 1,000 won only after entering the site and entering the user.

When the specific condition of the intangible discount product is "membership registration and use of a childcare site within 10 days", the payment department will check whether the childcare site is registered and whether or not to use the childcare site at the final time on the 10th day after selling powdered milk. Figure out. If it is determined that the conditions are met, the bank deposits 1,000 won to the customer's account.

In order to check whether the conditions of the intangible discount product are satisfied, the payment unit may receive a condition meeting notification message from a server or an Internet site of a company managing the intangible discount product. In addition, the payment unit may periodically access the management server and the Internet site of the intangible discount product, and actively check whether the conditions are met. In addition, when the administrator of the intangible discount product in the off-line contact by e-mail, wired, fax, mobile communication, etc., the administrator of the Internet shopping system may manually enter the fact that the conditions are met in the payment unit.

On the other hand, in Examples 1 to 7 described above, the intangible discount product is used as a guide for promoting the purchase of tangible goods or intangible goods, it is preferable to operate so that the Internet shopping mall itself can not be purchased independently.

The embodiments of the present invention described above are not implemented only through systems and methods, but may be implemented through a program that realizes a function corresponding to the configuration of the embodiments of the present invention or a recording medium on which the program is recorded. Implementations can be readily implemented by those skilled in the art from the description of the above-described embodiments.

In addition, although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of the invention.

1 is a block diagram showing the configuration of an online shopping system according to an embodiment of the present invention.

FIG. 2 is a flowchart illustrating the Internet selling method according to FIG. 1 step by step, and FIG. 3 is a specific screen example of the specific step of FIG. 2.

4 is a block diagram showing the configuration of an online shopping system according to another embodiment of the present invention.

5 is a flowchart illustrating a method for selling an Internet according to FIG. 4 step by step.

6 is a block diagram illustrating a configuration of an online shopping system according to another embodiment of the present invention.

FIG. 7 is a flowchart illustrating the Internet selling method according to FIG. 6 step by step.

8, 9 and 10 are block diagrams illustrating the configuration of an online shopping system according to another embodiment of the present invention.

Claims (17)

Receiving, by the product selection unit, a tangible product from a customer; Presenting at least one intangible discount product matching the tangible product in consideration of the attribute condition of the customer; Adjusting, by a price adjustment unit, the amount of payment of the tangible product by a discount set in the intangible discount product selected by the customer; A payment unit performing a payment with the adjusted amount; And Canceling the payment based on the adjusted amount if the discount condition of the intangible discount product is not satisfied for a predetermined period of time, and re-paying the original selling price of the tangible product Online sales method through combining tangible goods and intangible goods, including. The method of claim 1, The intangible discount product is an online sales method through combining tangible goods and intangible goods, characterized in that the tangible goods are fixedly matched in advance. The method of claim 1, The intangible discount product is an on-line sales method through combining tangible goods and intangible goods, characterized in that random matching regardless of the tangible goods. The method of claim 1, wherein the presenting of the intangible discount product The online sales method through the combination of tangible goods and intangible goods, characterized in that the product presenting unit presents the intangible discount according to the size of the discount. The method of claim 1, wherein the presenting of the intangible discount product The on-line sales method by combining tangible goods and intangible goods, characterized in that the product presenting unit provides a different selection range for intangible discount products according to the membership level of the customer. The method of claim 1, The intangible discount product is an online sales method through combining tangible goods and intangible goods, characterized in that presented according to the size of the discount width. The method of claim 1, The intangible discount product, online sales through the combination of tangible goods and intangible goods, characterized in that presented immediately before the payment of the tangible goods. A product selection unit configured to receive a tangible product or at least one intangible discount product from a customer; A product presentation unit for presenting at least one intangible discount product matching the tangible product in consideration of the tangible product or the attribute condition of the customer; A price adjustment unit for adjusting a payment amount of the tangible product by a discount width set in the intangible discount product selected by the customer; And The payment unit performs payment at the adjusted amount, cancels the settlement based on the adjusted amount and repays the original sales amount of the tangible product if the discount condition of the intangible discount product is not satisfied for a preset period. Online sales system through the combination of tangible goods and intangible goods, including. The method of claim 8, The intangible discount product is an on-line sales system using a combination of tangible goods and intangible goods, characterized in that fixedly matched to the tangible goods in advance. The method of claim 8, The intangible discount product is an on-line sales system through combining tangible goods and intangible goods, characterized in that random matching regardless of the tangible goods. The method of claim 8, wherein the product presentation unit On-line sales system through the combination of tangible goods and intangible goods, characterized in that to present the intangible discount products according to the size of the discount. The method of claim 8, The intangible discount product, the online sales system through the combination of tangible goods and intangible goods, characterized in that presented immediately before the settlement of the tangible goods. Receiving, by the product selection unit, a tangible product from a customer; Presenting at least one intangible discount product matching the tangible product in consideration of the attribute condition of the customer; When the customer selects the intangible discount product by the payment unit, performs a payment based on a sale price of the tangible product; And Paying back to the customer by the discount width set in the intangible discount product selected by the customer when the payment condition is satisfied within the preset period of the payment unit Online sales method through combining tangible goods and intangible goods, including. The method of claim 13, The intangible discount product is an online sales method through combining tangible goods and intangible goods, characterized in that the tangible goods are fixedly matched in advance. The method of claim 13, The intangible discount product is an on-line sales method through combining tangible goods and intangible goods, characterized in that random matching regardless of the tangible goods. The method of claim 13, wherein the presenting of the intangible discount product The online sales method through the combination of tangible goods and intangible goods, characterized in that the product presenting unit presents the intangible discount according to the size of the discount. The method of claim 13, wherein the presenting of the intangible discount product The on-line sales method by combining tangible goods and intangible goods, characterized in that the product presenting unit provides a different selection range for intangible discount products according to the membership level of the customer.

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