KR101964812B1 - Keyword advertising method based on reservation bid, computer program and storage medium therefor - Google Patents

Abstract

The present invention relates to a keyword bidding method based on a reservation bidding, and in the case of changing a package of keywords applied to a product search of an internet shopping mall, by providing a ranking of priority to a seller who has applied for a reservation bidding among sellers, You can preserve the value of your changes when repackaging your keywords to search for items in the marketplace, and maintain the sale of those items without interrupting your ads. In addition, the seller can increase sales due to effective advertisement exposure.

Description

Keyword advertising method based on reservation bid, computer program and storage medium therefor}

The present invention relates to an electronic commerce, and more particularly, when a package of keywords applied to a product search of an internet shopping mall is changed, a reservation bidding-based bidding priority is provided to sellers who have applied for reservation bidding among sellers. It relates to a keyword advertising method, a computer program and a recording medium therefor.

When browsing websites, such as online shopping malls, users typically enter keywords to browse the searched products or content, or to browse the products or content offered when selecting a category categorized by brand, theme or various. Can be. Various advertisements are included in a web page provided when a user enters a keyword or a web page provided when a user clicks and selects a corresponding product or content belonging to a category. Ads generally consist of images and the like associated with the page.

In such an advertisement method, a provider of an internet shopping mall provides a popular keyword or a related keyword, and a seller purchases keywords that he / she wants to sell to provide an advertisement for an article.

However, since the advertisement for the corresponding article is exposed only when the buyer searches for keywords related to the item that the seller wants to sell, the seller cannot cope with the interruption of the keyword.

Registered Korea Patent No. 1049889, registered on July 11, 2011 (Name: Web site operation method and online system to receive and target ads for keyword group based on behavior analysis through search)

In order to solve such a conventional problem, an object of the present invention is to provide the highest priority of winning bids to sellers who apply for reservation bidding among sellers at the time of repackaging according to the change of the package of keywords applied to the goods search of the Internet shopping mall. To provide a keyword advertising method based on reservation bidding that can continue to sell the corresponding sales without interrupting the advertisement of the goods to sell, a computer program and a recording medium therefor.

In order to achieve the above object, the present invention provides a keyword advertising method for setting an advertisement in a unit of a keyword package containing one or more keywords, and provides the set advertisement when searching for a keyword included in the keyword package, Moving, dividing, adding, or deleting at least one keyword included in the existing keyword package to perform keyword repackaging; Collecting one or more repackaged keyword packages; Performing bidding on the one or more keyword packages; And determining a successful bidder of an advertisement set in a corresponding keyword package among bidders applying for the one or more keyword packages, but performing the bidding includes: providing an advertisement through an existing keyword package. The present invention provides a reserved bidding-based keyword advertising method characterized by checking a reservation bid application from a seller, and setting a bid ranking of a reservation bidder who applied for a reservation bidding higher than a bid ranking of another bidder.

delete

delete

delete

delete

delete

delete

delete

delete

delete

According to the present invention, it is possible to maintain the sale of the corresponding product without interruption of the advertisement by preserving the value that changes during keyword repackaging for the product search in the Internet shopping mall.

In addition, the keyword repackaging may provide a benefit of providing a preferential bidding opportunity to the seller applied for a reservation bid.

In addition, the seller can increase sales due to effective advertising exposure.

1 is a diagram illustrating a system for providing a reservation bid of an Internet shopping mall seller according to an exemplary embodiment of the present invention.
2 is a diagram illustrating a configuration of a service apparatus according to an exemplary embodiment of the present invention.
3 is a flowchart illustrating a method for providing a reservation bid for an Internet shopping mall seller according to an exemplary embodiment of the present invention.
4 is an exemplary view for explaining a method for providing a reservation bid of an Internet shopping mall seller according to an exemplary embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description and the accompanying drawings, detailed descriptions of well-known functions or configurations that may obscure the subject matter of the present invention will be omitted. In addition, it should be noted that like elements are denoted by the same reference numerals as much as possible throughout the drawings.

The terms or words used in the specification and claims described below should not be construed as being limited to ordinary or dictionary meanings, and the inventors are appropriate as concepts of terms for explaining their own invention in the best way. It should be interpreted as meanings and concepts in accordance with the technical spirit of the present invention based on the principle that it can be defined. Therefore, the embodiments described in the present specification and the configuration shown in the drawings are only the most preferred embodiments of the present invention, and do not represent all of the technical ideas of the present invention, and various alternatives may be substituted at the time of the present application. It should be understood that there may be equivalents and variations.

Hereinafter, a seller terminal according to an embodiment of the present invention will be described as a representative example of a mobile communication terminal that can be connected to a communication network and sell goods by accessing an online shopping mall, but the terminal is not limited to the mobile communication terminal, and all information communication devices It can be applied to various terminals such as a multimedia terminal, a wired terminal, a fixed terminal, and an Internet Protocol (IP) terminal. In addition, the terminal may be a mobile phone, a portable multimedia player (PMP), a mobile internet device (MID), a smart phone, a desktop, a tablet computer, a notebook, a net book. And a mobile terminal having various mobile communication specifications, such as an information communication device.

1 is a diagram illustrating a system for providing a reservation bid of an Internet shopping mall seller according to an exemplary embodiment of the present invention.

Referring to FIG. 1, a reservation bid providing system (hereinafter, referred to as a reservation bid providing system) 100 of an internet shopping mall seller according to an exemplary embodiment of the present invention may include a seller terminal 10 that registers and sells items in an internet shopping mall. The service device 20 collects information on goods of the sellers and advertises them to consumers via the Internet, and a communication network 30 for connecting the seller terminal and the service device 20. The configuration of each device will be described in detail.

The communication network 30 performs a series of data transmission and reception operations for data transmission and information exchange between the seller terminal 10 and the service device 20. The communication network 30 provides a passage for registering and advertising an article in an internet shopping mall provided by the service device 20 at the request of the seller terminal 10.

The seller terminal 10 may access the service device 20 through the communication network 30. In this case, the seller terminal 10 may access the communication network 30 in various ways according to a protocol supporting the connection. For example, the seller terminal 10 may connect to the communication network 30 through a fixed access method such as a digital subscriber line (DSL), a cable modem, and an Ethernet. In addition, the seller terminal 10 may access the communication network 30 through a mobile access method.

The seller terminal 10 may include an input unit, a display unit, a storage unit, a communication unit, and a control unit.

The input unit receives various information such as numeric and text information, and transmits a signal input in connection with setting various functions and controlling functions of the seller terminal 10 to the controller. In addition, the input unit may include at least one of a keypad and a touch pad for generating an input signal according to a user's touch or manipulation. In this case, the input unit may be configured in the form of one touch panel (or touch screen) together with the display unit to simultaneously perform input and display functions. In addition, in addition to input devices such as a keyboard, a keypad, a mouse, and a joystick, the input unit may use any type of input means that may be developed in the future. In particular, the input unit registers an item in an internet shopping mall or inputs input information for package selection.

The display unit displays information on a series of operation states and operation results that occur during the performance of the seller terminal 10. In addition, the display unit may display a menu of the seller terminal 10 and user data input by the user. The display unit includes a liquid crystal display (LCD), a thin film transistor LCD (TFT-LCD), organic light emitting diodes (OLED), a light emitting diode (LED), an active matrix organic LED (AMOLED), a flexible display, It may be configured as a three-dimensional display (3 Dimension). In this case, the display unit may be configured in the form of a touch screen. As such, when the display unit is formed in the form of a touch screen, the display unit may perform some or all of the functions of the input unit. In particular, the display unit displays information on keyword packages for searching for an item on the Internet shopping mall.

The storage unit is a device for storing data, and includes a main memory device and an auxiliary memory device, and stores an application program required for the functional operation of the seller terminal 10.

The communication unit performs a function for transmitting and receiving data through the service device 20 and the communication network 30. Here, the communication unit includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, and RF receiving means for low-noise-amplifying and down-converting the received signal. The communication unit may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). In particular, the communication unit is connected to the service device 20 to send and receive all data for selling and advertising the goods on the Internet shopping mall.

The controller may be an operating system (OS) and a process device for driving each component. In particular, the controller connects to the Internet shopping mall at the request of a seller who sells the goods to the Internet shopping mall. Then, the controller executes bidding according to the information on the package change of the keywords applied to the consumer's article search and the notice of the bidding time of the repackaged packages.

The service device 20 executes repackaging according to a package change of keywords applied to an article search of an internet shopping mall. Here, the service apparatus 20 repackages by moving, dividing, adding or deleting at least one keyword among the packaged keywords. The service device 20 collects at least one package that has been repackaged.

The service device 20 determines a bidding time to reflect the collected package. In this case, the service device 20 determines a predetermined period as a bidding time from a preset period based on the bidding time. In addition, the service apparatus 20 collects and stores a plurality of repackaged packages, and when the bidding time is reached, the service apparatus 20 collectively outputs information on pre-stored packages.

The service device 20 informs a number of existing sellers and new bidders of the bidding time and information on the collected packages. In this case, the service apparatus 20 determines a point in time prior to the bidding time as a notification time for notifying information about the bidding time and the collected packages, and provides information to existing sellers and new bidders at the time of notification. In addition, the service device 20 confirms whether or not to apply for a reservation bid for a plurality of existing sellers. Here, the service apparatus 20 divides the seller who applied for the reservation bidding for the repackaging applied according to the keyword change among the plurality of existing sellers as the reservation bidder and stores it in advance.

The service device 20 provides the highest priority to the seller who applied for the reservation bid among the plurality of existing sellers. That is, the service device 20 determines the bid order in the order of applying for the first bid among the existing sellers who applied for the preliminary bid.

By doing so, it is possible to maintain the sale of the corresponding goods without interruption of the advertisement by preserving the value that changes during keyword repackaging for the product search in the Internet shopping mall. In addition, the keyword repackaging may provide a benefit of providing a preferential bidding opportunity to the seller applied for a reservation bid. In addition, the seller can increase sales due to effective advertising exposure.

2 is a diagram illustrating a configuration of a service apparatus according to an exemplary embodiment of the present invention.

Referring to FIG. 2, the service device 20 according to an embodiment of the present invention includes a control module 21, a search module 22, a payment module 23, a storage module 24, and a communication module 25. do. At this time, the control module 21 includes a reservation bidding module 21a, and the storage module 24a includes a keyword package DB 24a and a reservation bidder DB 24b.

The search module 22 searches and compares keywords inputted from buyers in the keyword package. The search module 22 is reset according to keyword repackaging.

When the payment module 23 is requested to pay for the product to be purchased by the buyer, the payment module 23 may provide payment screen information about the product of the seller selected by payment to the buyer terminal 10 through a web page under the control of the control module 21. Can be. At this time, the payment module 23 is based on the payment screen information, the buyer related information (purchaser name, ID, contact phone number, etc.), information on the payment target product, payment amount, Shipping address, payment method (credit card, bank account deposit, real time account transfer, cyber money, etc.) is configured to be selected by the buyer. Then, the payment module 23 performs the payment through the authentication process using a certificate, social security number or mobile phone authentication for the final payment request by the buyer after all necessary information on the payment screen is filled in and confirmed.

The storage module 24 divides the keyword package DB 24a, which stores information about a package of keywords, and a seller who has applied for a preliminary bid for repackaging applied according to a keyword change among a plurality of existing sellers as a reserved bidder. It consists of a reserved bidder DB (24b) for storing.

The communication module 25 communicates with the seller terminal 10 to transmit and receive information on the operation of the Internet shopping mall.

The control module 21 executes a repackaging according to a package change of keywords applied to an article search of an internet shopping mall. Here, the control module 21 repackages by moving, dividing, adding or deleting at least one keyword among the packaged keywords. The control module 21 collects at least one package that has been repackaged.

The control module 21 determines a bidding time to reflect the collected package. At this time, the control module 21 determines a predetermined period as a bidding time from a preset period based on the bidding time. At this time, the control module 21 collects and stores a plurality of repackaged packages, and when the bidding time is reached, the control module 21 collectively outputs information on pre-stored packages.

The control module 21 informs a number of existing sellers and new bidders of the bidding time and information on the collected packages. At this time, the control module 21 determines the prior point of the bidding point of time to announce the information on the bidding time and the collected package, and provides information to the existing seller and new bidder at the time of the announcement. And, the control module 21 confirms whether or not to apply for a reservation bid for a number of existing sellers. Here, the control module 21 divides the seller who applied for the preliminary bid for the repackaging applied according to the keyword change among the plurality of existing sellers as the preliminary bidder.

The control module 21 provides the highest priority to the seller who applied for the reservation bid among the plurality of existing sellers. That is, the control module 21 determines the bid order according to the order of applying for the first bid among the existing sellers who applied for the preliminary bid.

In order to more effectively perform the function of the service device 20 as described above, the control module 21 further includes a reservation bidding module 21a. In particular, the reservation bidding module 21a executes a function of giving a priority to the highest priority to the seller who applied for the reservation bid among sellers who are currently selling the goods in the new bidding process according to the repackaging of the keyword package.

By doing so, it is possible to maintain the sale of the corresponding goods without interruption of the advertisement by preserving the value that changes during keyword repackaging for the product search in the Internet shopping mall. In addition, the keyword repackaging may provide a benefit of providing a preferential bidding opportunity to the seller applied for a reservation bid. In addition, the seller can increase sales due to effective advertising exposure.

3 is a flowchart illustrating a method for providing a reservation bid for an Internet shopping mall seller according to an exemplary embodiment of the present invention.

Referring to FIG. 3, according to an embodiment of the present invention, a method for providing a reservation bid of an internet shopping mall seller may include repackaging according to a package change of keywords applied to an item search of an internet shopping mall in step S11. Run Here, the service apparatus 20 repackages by moving, dividing, adding or deleting at least one keyword among the packaged keywords. The service device 20 collects at least one package repackaged in step S13.

The service device 20 determines a bidding time to reflect the package collected in step S15. In this case, the service device 20 determines a predetermined period as a bidding time from a preset period based on the bidding time. In addition, the service apparatus 20 collects and stores a plurality of repackaged packages, and when the bidding time is reached, the service apparatus 20 collectively outputs information on pre-stored packages. For example, the service device 20 may set a bidable time point from 0 o'clock of a week before reflecting the repackaged keywords to 1 hour before being reflected.

In operation S17, the service device 20 informs a plurality of existing sellers and new bidders of the bidding time and information on the collected packages. In this case, the service apparatus 20 determines a point in time prior to the bidding time as a notification time for notifying information about the bidding time and the collected packages, and provides information to existing sellers and new bidders at the time of notification. For example, the service device 20 may set a notification time for notifying a bid to reflect the repackaged keywords to two weeks before the reflection time. In operation S19, the service apparatus 20 checks whether a reservation bid is applied to a plurality of existing sellers. Here, the service apparatus 20 divides the seller who applied for the reservation bidding for the repackaging applied according to the keyword change among the plurality of existing sellers as the reservation bidder and stores it in advance.

If there is a seller who applied for a reservation bid, the service device 20 provides the highest priority to the seller who applied for the reservation bid among the plurality of existing sellers in step S21. That is, the service device 20 determines the bid order in the order of applying for the preliminary bid first among the existing sellers who applied for the preliminary bid. On the other hand, if there is no seller applying for a reservation bid, the service device 20 determines the winning order according to the ranking of the bidding time and the bid amount that attempted bidding in step S23.

By doing so, it is possible to maintain the sale of the corresponding goods without interruption of the advertisement by preserving the value that changes during keyword repackaging for the product search in the Internet shopping mall. In addition, the keyword repackaging may provide a benefit of providing a preferential bidding opportunity to the seller applied for a reservation bid. In addition, the seller can increase sales due to effective advertising exposure.

4 is an exemplary view for explaining a method for providing a reservation bid of an Internet shopping mall seller according to an exemplary embodiment of the present invention.

Referring to FIG. 4, in the method of providing a reservation bid for an Internet shopping mall seller according to an exemplary embodiment of the present invention, the service device 20 may provide a plurality of existing sellers and new bidders according to repackaging due to a package change of keywords. Announce the time of bidding and information about the packages collected. The service apparatus 20 confirms whether or not to apply for a preliminary bid for a plurality of existing sellers, and if there is a seller who applied for a preliminary bid, there is a ranking of winning bids to the seller who applied for a preliminary bid among the plurality of existing sellers. Provide the highest priority. For example, sellers A and B are the sellers who have applied for a reservation bid, and sellers C and D are the existing sellers who have not applied for the reservation bid or become new bidders. Here, sellers A, B, and C are all the same bidding amount and time, but sellers A and B are given a final bid ranking higher than seller C as a reserve bidder. In addition, although both sellers A and B are reserved bidders and the bidding amount is the same, the final winning order is given priority to seller A who applied for the reserve bidding first.

The method for providing a reservation bid for an Internet shopping mall seller according to the present invention may be implemented in a software form readable through various computer means and recorded in a computer readable recording medium. Here, the recording medium may include a program command, a data file, a data structure, etc. alone or in combination. Program instructions recorded on the recording medium may be those specially designed and constructed for the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. For example, the recording medium may be magnetic media such as hard disks, floppy disks and magnetic tapes, optical disks such as Compact Disk Read Only Memory (CD-ROM), digital video disks (DVD), Magnetic-Optical Media, such as floppy disks, and hardware devices specially configured to store and execute program instructions, such as ROM, random access memory (RAM), flash memory, and the like. do. Examples of program instructions may include high-level language code that can be executed by a computer using an interpreter as well as machine code such as produced by a compiler. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

On the other hand, the embodiments of the present invention disclosed in the specification and drawings are merely presented specific examples for clarity and are not intended to limit the scope of the present invention. It is apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

The present invention provides a method, a system and a service for providing a reservation bid of an internet shopping mall seller who preferentially provides a ranking of priority to a seller who has applied for a reservation bid among sellers when changing a package of keywords applied to a product search of an internet shopping mall. Relates to a device. Through this, it is possible to maintain the sales of the corresponding products without interruption of advertisements by preserving the value that changes during keyword repackaging for internet shopping, and to provide preferential bidding opportunities to sellers who applied for reservation bidding during keyword repackaging. And the seller can bring sales increase due to the effective advertising exposure. This has industrial applicability because it is not only sufficient marketable or business possibility, but also practically evident.

10: seller terminal 20: service device 30: communication network
21: control module 22: search module 23: payment module
24: storage module 25: advertising module 26: communication module
21a: Reserved Bidding Module 24a: Keyword Package DB 24b: Reserved Bidder DB
100: reservation bidding system

Claims (10)

In the keyword advertising method of the service device for setting the advertisement in the unit of a keyword package containing one or more keywords, and to provide the set advertisement when searching the keywords included in the keyword package,
Performing, by the control module of the service device, keyword repackaging by moving, dividing, adding, or deleting at least one keyword included in an existing keyword package;
The control module collecting one or more repackaged keyword packages;
Performing, by the control module, bidding on the repackaged one or more keyword packages; And
Wherein the control module, comprising the step of determining the successful bidder of the advertisement is set in the keyword package according to the bid order of the bidder applied for the at least one keyword package,
Performing the bidding,
Setting, by the control module, a bid timing of the collected one or more keyword packages; And
And providing, by the control module, information on the bidding time and the one or more keyword packages before the bidding time to existing sellers who sell the goods through the existing keyword package.
Seller who is currently selling your item to confirm your reservation bid request from an existing seller who is currently selling your item by providing advertising through an existing keyword package, and that the seller who is currently selling your item will maintain your sale without interruption of advertising. In the case of the preliminary bid, the bidding is set higher than the bid rankings of other bidders, characterized in that the bidding-based keyword advertising method.
delete The method of claim 1, wherein the bid rank is
The reservation bidding-based keyword advertising method characterized in that it is set based on at least one of the bidding time and the bidding amount. The method of claim 1, wherein performing the bidding comprises:
The bidding module based on the bidding bidding, characterized in that the control module determines the bid order according to the order of applying for a reservation bidding bid. A computer-readable recording medium storing a program for executing the reserved bid-based keyword advertising method according to claim 1. A computer program implemented to execute the reserved bid-based keyword advertising method according to claim 1, recorded on a computer-readable recording medium. delete delete delete delete

Images