KR20210145528A - Method, apparatus and computer program for providing sale mediate service based on influencer's contents - Google Patents

Abstract

Provided are a method, apparatus, and computer program for providing a product sale mediation service based on content. The method for providing a product sale mediation service based on content according to various embodiments of the present invention is a method performed by a computing device. The method includes the steps of: receiving one or more search terms from a user; providing at least one piece of content having a search keyword corresponding to the one or more search terms among a plurality of pieces of previously uploaded content; obtaining a product purchase request through the one or more piece of content from the user; and providing a product sale process to the user in response to the product purchase request.

Description

Method, device and computer program for content-based product sales brokerage service {METHOD, APPARATUS AND COMPUTER PROGRAM FOR PROVIDING SALE MEDIATE SERVICE BASED ON INFLUENCER'S CONTENTS

Various embodiments of the present invention relate to a content-based product sales brokerage service providing method, apparatus, and computer program.

As Internet technology develops, technology for providing content in the form of text, image, and video through the Internet is rapidly developing, and video platforms (eg, YouTube) and Internet broadcasting platforms (eg, Afreeca TV, Twitch) TV and Daumpot) and portal site platforms (eg Daum, Google, etc.) are provided through the Internet, and platforms where you can check and enjoy various contents are increasing.

In line with this trend, influencers (such as creators) who are active on various platforms and have numerous subscribers (or followers) began to appear, and influencers produce and It is being produced and materialized as a one-person, small-scale or multi-person broadcasting station.

As the popularity of influencers increases, interest in all things related to influencers, such as products they use, places they frequently visit, hobbies, and specialties, is increasing. Recently, it is also common for influencers to directly appear in home shopping or Internet shopping to run advertisements that further maximize the influencer's own image.

Since each action of influencers affects general users who are interested in the influencers, purchasing power and marketing index are higher when influencers advertise. Accordingly, there is an increasing number of advertisements in which advertisers' products are promoted using influencer marketing using influencers' awareness.

Conventionally, when buyers want to purchase a specific product through advertisement content posted by an influencer, access a product sales platform that sells a specific product, search for a specific product, check whether the product advertised by the influencer is correct, There was a problem in that accessibility was poor in that a rather cumbersome procedure had to be performed because it had to go through the process of ordering and payment.

Korean Patent Publication No. 10-2007-0076601 (2017.07.25)

The problem to be solved by the present invention is to satisfy the needs of buyers who prefer to purchase specific items through advertisement content posted by influencers rather than on a rather rigid product sales page or product information. Provides a content-based product sales brokerage service providing method, device, and computer program that can provide a platform that provides a product sales brokerage service so that users can select a product they want to purchase based on the content of Luensors and purchase the selected product will do

Another problem to be solved by the present invention is that a search keyword for content advertising a specific product is directly input from an influencer who uploaded a corresponding post, and all or part of the directly input search keyword is selectively privately processed, It is to provide a content-based product sales brokerage service providing method, apparatus and computer program that enables Luencers to advertise specific products more aggressively through search keywords.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

In a method performed by a computing device, the method for providing a content-based product sales brokerage service according to an embodiment of the present invention for solving the above-described problems includes the steps of receiving one or more search terms from a user, a plurality of previously uploaded providing at least one content having a search keyword corresponding to the one or more search terms among the contents of ; obtaining a product purchase request through the at least one content from the user; providing a product sales process to the customer.

In various embodiments, obtaining an upload request for content from each of a plurality of influencers, receiving input of one or more search keywords for the content from each of the plurality of influencers, The method may further include inquiring whether to disclose the content, and uploading the content according to the upload request, and determining whether to disclose the one or more input search keywords based on a response to the query.

In various embodiments, obtaining an upload request for content from each of a plurality of influencers, analyzing the content to extract one or more search keywords, querying whether to disclose the extracted one or more search keywords and uploading the content according to the upload request, and determining whether to disclose the extracted one or more search keywords based on a response to the query.

In various embodiments, the computing device 100 may include obtaining an upload request for content from each of a plurality of influencers, receiving a first search keyword for the content from each of the plurality of influencers, and the content extracting a second search keyword by analyzing may include

In various embodiments, the providing of the at least one content includes providing a sale link for a product pointed to by the at least one content, and the providing of the product sale process includes: The method may include providing, to the user, a product sales page provided by the product sales platform server in connection with a product sales platform server that sells the product when a user input for selecting a sales link is obtained.

In various embodiments, the providing of the product selling process may include providing a payment process for purchasing a product indicated by the at least one content in response to the product purchase request and performing the payment process. It may include providing product purchase information to a product sales platform server that sells the product.

In various embodiments, the providing of the at least one content may include statistically analyzing a plurality of search keywords included in the at least one content to select one or more recommended keywords, each of the selected one or more recommended keywords It may include selecting one or more corresponding recommended products and providing a sales link for the selected one or more recommended products.

In various embodiments, the providing of the product selling process includes providing the product selling process in response to receiving a predetermined fee from the user or determining that the user has viewed the advertisement content for a preset time or longer. and providing, to the influencer who uploaded the at least one content, a predetermined fee paid from the user and advertising revenue generated by viewing the advertising content based on a preset revenue distribution ratio. .

An apparatus for providing a content-based product sales brokerage service according to another embodiment of the present invention for solving the above-described problems includes a memory for storing one or more instructions and a processor for executing the one or more instructions stored in the memory, By executing the one or more instructions, the processor may perform the content-based product sales brokerage service providing method according to an embodiment of the present invention.

A computer program according to another embodiment of the present invention for solving the above-described problems is combined with a computer that is hardware, so that the computer can perform the content-based product sales brokerage service providing method according to an embodiment of the present invention may be stored in a readable recording medium.

Other specific details of the invention are included in the detailed description and drawings.

According to various embodiments of the present invention, by providing a platform that provides a product sales brokerage service to select a product to purchase based on the contents of influencers and purchase the selected product, a rather rigid product sales page or product It has the advantage of being able to satisfy the needs of buyers who prefer to purchase specific items through advertisement-type content posted by influencers rather than information.

In addition, search keywords for content advertising a specific product are directly input from the influencer who uploaded the post, but all or part of the search keywords directly inputted at the request of the influencer who uploaded the post are selectively private This has the advantage of being able to provide a platform for influencers to advertise specific products more aggressively through search keywords.

Effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram illustrating a content-based product sales mediation service providing system according to an embodiment of the present invention.
2 is a hardware configuration diagram of a content-based product sales mediation service providing apparatus according to another embodiment of the present invention.
3 is a flowchart of a content-based product sales mediation service providing method according to another embodiment of the present invention.
4 is a flowchart of a method of uploading content by receiving a search keyword from an influencer, according to various embodiments of the present disclosure;
5 is a flowchart of a method of uploading content by extracting search keywords through content analysis, according to various embodiments of the present disclosure;
6 is a flowchart of a method of uploading content using a search keyword input from an influencer and a search keyword extracted through content analysis, according to various embodiments.
7 to 9 are diagrams illustrating a user interface (UI) provided by an apparatus for providing a content-based product sales mediation service according to various embodiments of the present disclosure.

Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, and only these embodiments allow the disclosure of the present invention to be complete, and those of ordinary skill in the art to which the present invention pertains. It is provided to fully understand the scope of the present invention to those skilled in the art, and the present invention is only defined by the scope of the claims.

The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. As used herein, the singular also includes the plural unless specifically stated otherwise in the phrase. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components. Like reference numerals refer to like elements throughout, and "and/or" includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first component mentioned below may be the second component within the spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used herein will have the meaning commonly understood by those of ordinary skill in the art to which this invention belongs. In addition, terms defined in a commonly used dictionary are not to be interpreted ideally or excessively unless specifically defined explicitly.

As used herein, the term “unit” or “module” refers to a hardware component such as software, FPGA, or ASIC, and “unit” or “module” performs certain roles. However, “part” or “module” is not meant to be limited to software or hardware. A “unit” or “module” may be configured to reside on an addressable storage medium or to reproduce one or more processors. Thus, as an example, “part” or “module” refers to components such as software components, object-oriented software components, class components and task components, processes, functions, properties, Includes procedures, subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. Components and functionality provided within “parts” or “modules” may be combined into a smaller number of components and “parts” or “modules” or as additional components and “parts” or “modules”. can be further separated.

Spatially relative terms "below", "beneath", "lower", "above", "upper", etc. It can be used to easily describe the correlation between a component and other components. Spatially relative terms should be understood as terms including different directions of components during use or operation in addition to the directions shown in the drawings. For example, when a component shown in the drawing is turned over, a component described as “beneath” or “beneath” of another component may be placed “above” of the other component. can Accordingly, the exemplary term “below” may include both directions below and above. Components may also be oriented in other orientations, and thus spatially relative terms may be interpreted according to orientation.

In this specification, a computer refers to all types of hardware devices including at least one processor, and may be understood as encompassing software configurations operating in the corresponding hardware device according to embodiments. For example, a computer may be understood to include, but is not limited to, smart phones, tablet PCs, desktops, notebooks, and user clients and applications running on each device.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Each step described in this specification is described as being performed by a computer, but the subject of each step is not limited thereto, and at least a portion of each step may be performed in different devices according to embodiments.

In addition, although the present specification exemplarily describes mediating product sales through content posted by a plurality of influencers, the present disclosure is not limited thereto, and may be applied to various fields.

1 is a diagram illustrating a content-based product sales mediation service providing system according to an embodiment of the present invention.

Referring to FIG. 1 , the content-based product sales mediation service providing system according to an embodiment of the present invention may include a product sales mediation service providing apparatus 100 , a user terminal 200 , and an external server 300 . .

Here, the content-based product sales brokerage service providing system shown in FIG. 1 is according to an embodiment, and its components are not limited to the embodiment shown in FIG. 1, and may be added, changed, or deleted as necessary. can

In an embodiment, the product sales brokerage service providing apparatus 100 may provide an influencer channel integration service to a plurality of user terminals 200 .

Here, the influencer channel integration service integrates information about a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers into one screen, or provides an influencer corresponding to a specific keyword input by the user. It may refer to a service that collects and provides only information and contents about Luenser. However, the present invention is not limited thereto.

In various embodiments, the product sales brokerage service providing apparatus 100 may obtain an integration request for one or more influencer channels previously opened on one or more platforms from an influencer, and according to the integration request, one or more influencers By linking channels, information on one or more influencer channels and content posted on each of one or more influencer channels can be collected from each of one or more platforms, and information about one or more influencer channels and one or more A UI (eg, FIG. 7 ) for outputting content posted on each influencer channel may be provided.

Here, the UI may be a graphic user interface (GUI). However, the present invention is not limited thereto.

In an embodiment, the product sales brokerage service providing apparatus 100 may provide a content-based product sales brokerage service to the plurality of user terminals 200 .

Here, the content-based product sales mediation service provides a product sales process to purchase the product when a plurality of users request to purchase the product through specific contents (eg, link to a product sales page and order for product purchase) and providing a payment process) may mean a service.

In various embodiments, the product sales brokerage service providing device 100 receives one or more search terms from a user, selects at least one content having a search keyword corresponding to one or more search terms from among a plurality of previously uploaded content, and provides it to the user In the case of obtaining a product purchase request through any one of the at least one content from the user, the product sales process may be provided to the user in response to the product purchase request. However, the present invention is not limited thereto.

In an embodiment, the user terminal 200 may be connected to the product sales brokerage service providing apparatus 100 through the network 400 , and a UI (eg, FIGS. 7 to 7 ) provided from the product sales brokerage service providing apparatus 100 . 9), various services (eg, influencer channel integration service and content-based product sales brokerage service, etc.) provided by the product sales brokerage service providing apparatus 100 may be output.

In various embodiments, the user terminal 200 may include at least one of a smartphone, a tablet PC, a laptop computer, and a desktop including a display on at least a portion of the user terminal 200, Through this, a UI (eg, FIGS. 7 to 9 ) provided from the product sales brokerage service providing apparatus 100 may be output. However, the present invention is not limited thereto.

In an embodiment, the external server 300 may be connected to the product sales brokerage service providing device 100 through the network 400 , and the product sales mediation service providing device 100 provides various services (eg, an influencer channel). We may provide information and data necessary to provide integrated services and product sales brokerage services). For example, the external server 300 may include a platform server that opens and manages an influencer channel and a product sales platform server that stores, provides, and manages product sales pages that sell a plurality of products. However, the present invention is not limited thereto.

In various embodiments, the external server 300 may store and manage various data (eg, data of each of a plurality of influencers, uploaded content data, etc.) provided from the product sales brokerage service providing device 100 . .

Here, in the content-based product sales mediation service providing system shown in FIG. 1 , various information and data generated and provided by the product sales mediation service providing device 100 are transmitted to the external server 300 and transmitted to the external server 300 . Although described in the form of storage, the present invention is not limited thereto, and a separate storage device may be provided in the product sales brokerage service providing device 100 to store various information and data in the separately provided storage device. Hereinafter, a hardware configuration of the product sales brokerage service providing apparatus 100 will be described with reference to FIG. 2 .

2 is a hardware configuration diagram of a content-based product sales mediation service providing apparatus according to another embodiment of the present invention.

Referring to FIG. 2 , in various embodiments, the product sales brokerage service providing device 100 (hereinafter, “computing device 100 ”) may include a processor 110 and a memory 120 . In various embodiments, the computing device 100 may further include a network interface (or communication interface) (not shown), storage (not shown), and a bus (not shown).

In an embodiment, the processor 110 may control the overall operation of each component of the computing device 100 . The processor 110 may include a central processing unit (CPU), a micro processor unit (MPU), a micro controller unit (MCU), or any type of processor well known in the art.

In various embodiments, the processor 110 may perform an operation on at least one application or program for executing the method according to the embodiments of the present invention. In various embodiments, the processor 110 includes one or more cores (not shown) and a graphic processing unit (not shown) and/or a connection path (eg, a bus, etc.) for transmitting and receiving signals to and from other components. can do.

In various embodiments, the processor 110 temporarily and/or permanently stores a signal (or data) processed inside the processor 110 , a random access memory (RAM) and a read access memory (ROM). -Only Memory, not shown) may be further included. In addition, the processor 110 may be implemented in the form of a system on chip (SoC) including at least one of a graphic processing unit, a RAM, and a ROM.

In one embodiment, the processor 110 executes one or more instructions stored in the memory 120, and thus a method to be described in relation to FIGS. 3 to 9 (eg, a method for providing a content-based product sales brokerage service) can be done

For example, the processor 110 executes one or more instructions stored in the memory 120, thereby receiving one or more search terms from a user. Providing a content-based product sales brokerage service, comprising the steps of providing one content, obtaining a product purchase request through at least one content from the user, and providing a product sales process to the user in response to the product purchase request method can be performed. However, the present invention is not limited thereto.

In one embodiment, the memory 120 may store various data, commands, and/or information. The memory 120 may store programs (one or more instructions) for processing and controlling the processor 110 . Programs stored in the memory 120 may be divided into a plurality of modules according to functions.

In various embodiments, steps of a method or algorithm described in connection with an embodiment of the present invention may be implemented directly in hardware, as a software module executed by hardware, or by a combination thereof. A software module may include random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any type of computer-readable recording medium well known in the art to which the present invention pertains.

The components of the present invention may be implemented as a program (or application) to be executed in combination with a computer, which is hardware, and stored in a medium. The components of the present invention may be implemented as software programming or software components, and similarly, embodiments may include various algorithms implemented as data structures, processes, routines, or combinations of other programming constructs, including C, C++ , Java, assembler, etc. may be implemented in a programming or scripting language. Functional aspects may be implemented in an algorithm running on one or more processors. Hereinafter, a method of providing a content-based product sales brokerage service performed by the computing device 100 will be described with reference to FIG. 3 .

3 is a flowchart of a content-based product sales mediation service providing method according to another embodiment of the present invention.

Referring to FIG. 3 , in step S110 , the computing device 100 may receive one or more search terms from the user (or the user terminal 200 ). For example, the computing device 100 may provide a UI 10 that integrates and outputs information on a plurality of influencers and a plurality of contents, and displays the search window 11d included in the UI 10 . Through this, one or more search terms indicating a keyword to be searched by the user may be inputted from the user. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may provide one or more recommended keywords based on the user's search history, and when receiving a selection of a specific recommended keyword from the user, may use the selected specific recommended keyword as a search term. For example, the computing device 100 may provide one or more recommended keywords according to the user's search history on the recommended keyword providing area 11e included in the UI 10 , and any one of the provided one or more recommended keywords of recommended keywords can be selected as a search term. However, the present invention is not limited thereto.

In operation S120 , the computing device 100 may provide at least one content having a search keyword corresponding to one or more search terms among a plurality of previously uploaded contents based on the one or more search terms input in operation S110 . For example, the computing device 100 may provide at least one content having a search keyword corresponding to one or more search terms among a plurality of previously uploaded content through a content providing UI (eg, 20 of FIG. 8 ).

In addition, the computing device 100 outputs more detailed information about the content corresponding to the user input when obtaining a user input for selecting any one of the plurality of content output on the content providing UI 20 from the user. The content detailed information UI 30 may be provided to the user. However, the present invention is not limited thereto.

Here, the plurality of previously uploaded content may refer to advertisement content uploaded through a plurality of influencers (eg, content uploaded through an online channel such as a social network service), and the search keyword is the process of uploading specific content It may mean that a specific content is set in advance to be searched for. Hereinafter, a method for setting a search keyword performed by the computing device 100 will be described.

4 is a flowchart of a method of uploading content by receiving a search keyword from an influencer, according to various embodiments of the present disclosure;

In various embodiments, the computing device 100 may set a search keyword for the content to be uploaded by directly receiving a search keyword for the content to be uploaded from each of the plurality of influencers.

In step S210 , the computing device 100 may obtain an upload request for content from each of a plurality of influencers (or influencer terminals). For example, the computing device 100 may obtain an upload request for one or more content from a plurality of influencers through a content upload UI provided to each of the plurality of influencer terminals. However, the present invention is not limited thereto.

In operation S220 , the computing device 100 may receive one or more search keywords for content from each of the plurality of influencers. For example, the computing device 100 may directly receive a search keyword for one or more content from a plurality of influencers through a content upload UI provided to each of the plurality of influencer terminals. However, the present invention is not limited thereto.

In step S230, the computing device 100 may inquire whether to disclose the one or more search keywords input in step S220.

In step S240, the computing device 100 uploads content according to the upload request obtained in step S210, but when the response to the query in step S230 is a disclosure request, one or more search keywords input in step S220 are disclosed. You can upload content to

Here, the form in which the search keyword is disclosed (eg, public state) may mean a form in which the search keyword is exposed to both the plurality of influencers and the plurality of users. However, the present invention is not limited thereto.

In step S250, the computing device 100 uploads content according to the upload request obtained in step S210, but when the response to the query in step S230 is a private request, one or more search keywords input in step S220 are not disclosed. You can upload content in the form.

Here, the form in which the search keyword is not disclosed (eg, private state) may mean a form that is exposed to the influencer who uploaded the corresponding content but is not exposed to other users. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 sets one or more search keywords input from a plurality of influencers to a private state without going through a separate disclosure inquiry process (eg, step S230), but a plurality of influencers You can only make one or more search keywords public when you are asked to make them public. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may selectively disclose one or more search keywords only to a specific target according to the request of the influencer. However, the present invention is not limited thereto.

For example, the computing device 100 may determine whether to disclose the keyword according to the attribute of the user performing the search. For example, search keywords are not disclosed to general users, but search keywords are disclosed to users who have paid a predetermined fee (eg, premium service users) to understand the intent of the influencer who uploaded the content you can also make it

In various embodiments, the computing device 100 may receive a set public time for one or more search keywords according to the request of the influencer, and publishes content in a form in which one or more search keywords are disclosed at the set public time, The content may be changed in such a way that one or more search keywords are not disclosed during times other than the public time.

5 is a flowchart of a method of uploading content by extracting search keywords through content analysis, according to various embodiments of the present disclosure;

In various embodiments, the computing device 100 may set a search keyword for the content to be uploaded by analyzing the content to be uploaded from each of the plurality of influencers and extracting one or more search keywords.

In step S310 , the computing device 100 may obtain an upload request for content from each of a plurality of influencers (or influencer terminals) (eg, step S210 of FIG. 4 ).

In step S320, the computing device 100 may extract one or more search keywords by analyzing the content requested to be uploaded in step S310.

In various embodiments, the computing device 100 may extract one or more search keywords by analyzing text included in content using an optical character reader (OCR).

In various embodiments, the computing device 100 analyzes the content to identify one or more products included in the content, and sells the same product (or a product having the same category) as the identified product among a plurality of previously uploaded contents. Content can be selected, and one or more search keywords set in the selected content can be extracted.

In various embodiments, the computing device 100 may extract one or more search keywords by analyzing a plurality of content previously uploaded by the influencer who uploaded the corresponding content. However, the present invention is not limited thereto, and various methods for extracting search keywords from content may be applied.

In step S330 , the computing device 100 may inquire whether to disclose the one or more search keywords extracted in step S320 (eg, step S230 of FIG. 4 ).

In step S340, the computing device 100 uploads content according to the upload request obtained in step S310, but when the response to the query in step S330 is a disclosure request, one or more search keywords extracted in step S320 are disclosed in a form You can upload content.

In step S350, the computing device 100 uploads content according to the upload request obtained in step S310, but when the response to the query in step S330 is a private request, one or more search keywords extracted in step S320 are not disclosed. You can upload content to

In various embodiments, the computing device 100 sets one or more search keywords extracted through content analysis to a private state without going through a separate disclosure inquiry process (eg, step S330), but from a plurality of influencers. You may only make one or more search keywords public when you are asked to make those search keywords public. However, the present invention is not limited thereto.

6 is a flowchart of a method of uploading content using a search keyword input from an influencer and a search keyword extracted through content analysis, according to various embodiments of the present disclosure.

In various embodiments, the computing device 100 may use a search keyword directly input from each of the plurality of influencers and a search keyword extracted through content analysis as a search keyword for content requested to be uploaded from each of the plurality of influencers can be set.

In step S410 , the computing device 100 may obtain an upload request for content from each of a plurality of influencers (or influencer terminals) (eg, step S210 of FIG. 4 ).

In operation S420 , the computing device 100 may receive a first search keyword for content from each of the plurality of influencers. For example, the computing device 100 may directly receive a first search keyword for one or more content from a plurality of influencers through a content upload UI provided to each of the plurality of influencer terminals (eg, FIG. Step S220 of 4).

In step S430 , the computing device 100 may automatically extract the second search keyword by analyzing the content requested to be uploaded in step S410 (eg, S320 of FIG. 5 ). According to an embodiment, the second search keyword may be input by an influencer.

In step S440, the computing device 100 uploads content according to the upload request obtained in step S410, but sets the first search keyword directly input from the influencer through step S420 not to be disclosed, and extracts it through step S430 The content can be uploaded by setting the second search keyword in a public form.

When a keyword for a rather aggressive advertisement input from an influencer is exposed to buyers, there is a problem that it can give the perception that the content was uploaded only for advertisement, negatively affecting buyers and planting a bad image. .

Here, the computing device 100 prevents disclosure of an actual keyword (eg, a first search keyword) for a rather aggressive advertisement input from an influencer for advertisement, and a fake keyword (eg, a second search keyword) related to the content. ), has the advantage of preventing some buyers from having a bad image or negatively affecting buyers.

Referring again to FIG. 3 , in various embodiments, the computing device 100 statistically analyzes a plurality of search keywords included in at least one content corresponding to one or more search words input through step S110 to statistically analyze one or more recommended keywords. may be selected, one or more recommended products corresponding to each of the selected one or more recommended keywords may be selected, and a sales link for the selected one or more recommended products may be provided.

For example, when the search word input by the user is “childcare”, the computing device 100 may select a plurality of contents corresponding to the keyword “parenting” and provide it to the user. For example, the computing device 100 may search for a plurality of contents using variously expanded keywords as search keywords, such as a keyword "childcare" or a keyword related to the keyword "parenting" or similar keywords, and provide it to the user.

In various embodiments, the provided content may be content directly uploaded by an influencer to the platform according to the disclosed embodiment, and each influencer, collected by the platform according to the disclosed embodiment, uses his/her various online channels. It may be content uploaded through

That is, the platform according to the disclosed embodiment may be a platform where an influencer directly uploads their own content, or may be a platform that collects and provides contents of online channels operated by the influencer. When the content of online channels operated by an influencer is aggregated and provided, a search is performed on the platform according to the disclosed embodiment separately from the search keywords (eg, hashtags, etc.) set by the influencer while uploading the contents to each online channel. The process of asking the influencer to enter a search keyword to be used may proceed.

At this time, the computing device 100 statistically analyzes a plurality of search keywords included in a plurality of content corresponding to the "childcare" keyword to select one or more recommended keywords (eg, milk powder, a stroller, a sterilizer, etc.) (eg, top 3 search keywords), and products corresponding to each keyword (eg, powdered milk products, strollers products, and sterilizer products) can be selected.

Thereafter, the computing device 100 may provide a link to a sale page for selling the selected product (eg, a link to sell a milk powder product, a link to sell a baby stroller product, and a link to sell a sterilizer product) to the user.

In step S130 , the computing device 100 may obtain a product purchase request through at least one content (eg, content corresponding to a search word input by the user) provided in step S120 .

In various embodiments, the computing device 100 outputs more detailed information on the content corresponding to the user input when obtaining a user input for selecting any one of a plurality of content output on the content providing UI 20 . It is possible to provide the detailed content information UI 30 to the user, and to obtain a purchase request from the user through the product purchase request button 35 included in the detailed content information UI 30 .

In step S140 , the computing device 100 may provide a product sales process to the user in response to the product purchase request obtained in step S130 .

In various embodiments, the computing device 100 may provide a sale link for a product pointed to by at least one content through the content detailed information UI 30 , and when a purchase request for the product is obtained from the user, the sale link A product sales page (eg, FIG. 9 ) provided by the product sales platform server may be provided to the user by connecting to a product sales platform server (eg, the external server 300) that sells products through the product.

For example, each influencer may advertise a product included in the content while uploading the content, sell the product themselves through the advertisement, or induce purchase of the product in an external shopping mall. To this end, the influencer may add a method for purchasing his/her own product to the content (eg, a contact for ordering a product, a link to purchase a product, etc.) and may also add a link from an external shopping mall to the content.

Through this, when purchasing a desired product, the user can first search for the content of the influencer, select the desired content from among the found content of the influencer, and purchase the corresponding product.

Through this, instead of first searching for a product, checking reviews or contents corresponding to it, and then selecting a product, it is a new process that allows you to search for content first, select the content you like, and then purchase the corresponding product. We can provide shopping services.

In various embodiments, in response to a product purchase request obtained from a user, the computing device 100 may provide a payment process for purchasing a product indicated by at least one content, and purchase a product generated by performing the payment process The information may be provided to a product sales platform server that sells products. That is, the computing device 100 may provide a more convenient service to the user by performing an order and payment for a product through its own payment process without having to go through a separate product sales page.

In various embodiments, the computing device 100 provides more detailed information on content corresponding to a user input through the detailed content information UI 30, and then, after a preset time elapses, the detailed content information UI 30 is being output, the product sales process may be automatically provided to the user.

In various embodiments, the computing device 100 provides a product sales process in response to a product purchase request obtained from a user (eg, connects a product sales page for the corresponding product or provides a payment process for purchasing a product) , the product sales process may be provided only when a predetermined fee is paid from the user or it is determined that the user has viewed the advertisement content for a preset time or longer.

In various embodiments, the computing device 100 provides a product sales process in response to receiving a predetermined fee from the user or determining that the user has viewed the advertisement content for a preset time or longer, but based on a preset revenue share ratio Accordingly, a predetermined fee paid by the user and advertisement revenue generated by viewing advertisement contents may be provided to the influencer who has uploaded at least one content.

Here, the preset revenue distribution ratio may be determined using at least one of the number of content posted by the influencer, product sales through the content, total revenue, revenue generation path, and evaluation information of the influencer. However, the present invention is not limited thereto.

In various embodiments, when the product sales process is completed through the user terminal 200 , the computing device 100 inputs a separate operation from the user (eg, ending the product sale page and selecting the content providing UI 20 ). Even if not received, the content providing UI 20 may be automatically provided again.

The above-described content-based product sales mediation service providing method has been described with reference to the flowchart shown in the drawings. For a simple explanation, the method for providing a content-based product sales brokerage service has been described by showing a series of blocks, but the present invention is not limited to the order of the blocks, and some blocks are shown in an order different from that shown and operated in this specification. may be performed or may be performed simultaneously. In addition, new blocks not described in the present specification and drawings may be added, or some blocks may be deleted or changed. Hereinafter, a UI provided by the computing device 100 will be described with reference to FIGS. 7 to 9 .

7 to 9 are diagrams illustrating a user interface (UI) provided by an apparatus for providing a content-based product sales mediation service according to various embodiments of the present disclosure.

First, referring to FIG. 7 , the computing device 100 may provide an influencer channel integration service UI 10 that integrates and outputs information and content on one or more influencer channels.

Here, the influencer channel integrated service UI 10 includes a first area 11 providing various functions related to the influencer channel integrated service, and a second area 12 providing information on a plurality of influencers. and a third area 13 providing a plurality of contents. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may provide various functions related to the influencer channel integration service through the first area 11 . For example, the computing device 100 may receive a language for providing an influencer channel integration service through the language selection window 11a from the user, and may provide the influencer channel integration service in the selected language.

In addition, the computing device 100 may provide personal information about the user of the integrated influencer channel service and information on terms and conditions of the influencer channel integrated service through the additional information providing icon 11b.

Also, the computing device 100 may provide a login procedure and a membership registration procedure for the influencer channel integrated service through the login button 11c.

Also, the computing device 100 may receive one or more search terms from the user through the search window 11d.

In addition, the computing device 100 searches for a plurality of users having search words input from a plurality of users through the recommended keyword providing area 11e, a user's search history, or information similar to the user (eg, gender, age group, etc.) A recommended keyword may be provided based on the history. However, the present invention is not limited thereto.

In various embodiments, the computing device 100 provides information about a plurality of influencers (eg, profile information of the influencer, attribute information of the influencer (eg, the influencer It is possible to provide an influencer list including keyword information indicating the properties and types of the posted contents).

In various embodiments, the computing device 100 selects information about one or more influencers to be provided to the user based on the user's influencer selection history and attributes for each of the plurality of influencers, and the second area Through (12), information on one or more influencers may be recommended and provided to the user. However, the present invention is not limited thereto, and the computing device 100 provides information on newly registered influencers preferentially, or sequentially provides information on influencers selected by the user from a large number of times to influencers according to various methods. information can be provided.

Here, the properties of each of the plurality of influencers include a method of statistically analyzing the hashtags included in each of the plurality of contents, and directly receiving a keyword to be searched from each of the plurality of influencers, and selecting the directly inputted keyword. It may be determined by any one method among methods of determining properties for each of a plurality of influencers using However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may provide a content list including a plurality of content (eg, image content, text content, voice content, video content, etc.) through the third area 13 .

In various embodiments, the computing device 100 selects one or more content to be provided to the user based on the user's content selection history and attributes for each of the plurality of influencers, and selects one or more content to be provided to the user through the third area 13 . Content may be recommended and provided to users. However, the present invention is not limited thereto, and the computing device 100 may provide content according to various methods, such as preferentially providing newly registered content or sequentially providing content with a large number of times (eg, number of views) selected by the user. .

In various embodiments, when receiving a specific keyword input through the search window 11d or selecting any one of a plurality of recommended keywords provided through the recommended keyword providing area 11e, the computing device 100 receives a user Information on an influencer and content information corresponding to a keyword inputted from or selected one recommended keyword may be provided through the second area 12 and the third area 13 . For example, when the keyword input through the search window 11d is "game", the computing device 100 outputs information about an influencer having a "game" attribute on the second area 12 and , content including a hashtag related to “game” may be output on the third area 13 . However, the present invention is not limited thereto.

Next, referring to FIG. 8 , when the computing device 100 obtains a user input for selecting a first content among a plurality of content from a user, the content providing UI 30 provides various information about the first content. can provide

Here, the content providing UI 30 may include a content providing area 31 , a content information area 32 , a channel access link button 33 , a close button 34 , and a sales link 35 . However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may provide the content providing UI 30 in the form of a pop-up window as shown in FIG. 8 . However, the present invention is not limited thereto.

In various embodiments, the computing device 100 may output the content selected by the content user through the content providing area 31 .

In various embodiments, the computing device 100 provides a hash similar to the user-selected content among the content selected by the user through the content providing area 31 , content uploaded together with the content selected by the user, and content posted by the same influencer. Content with tags can be output together. However, the present invention is not limited thereto.

In various embodiments, information on content input from an influencer may be output through the content information area 32 . For example, the computing device 100 may output information about the influencer, content title, content description, and hashtag information through the content information area 32 . However, the present invention is not limited thereto.

In various embodiments, when obtaining a user input for selecting the channel access link button 33 from the user, the computing device 100 connects the user and the influencer channel through which the content output on the content providing area 31 is posted. Through connection, an influencer channel screen may be output on the display of the user terminal 200 . However, the present invention is not limited thereto.

In various embodiments, when obtaining a user input for selecting the close button 34 from the user, the computing device 100 may end the content providing UI 30 provided in the form of a pop-up window. However, the present invention is not limited thereto.

In various embodiments, when obtaining a user input for selecting the sale link 35 from the user, the computing device 100 may provide a product sales page (eg, FIG. 9 ) for selling products included in the corresponding content. . However, the present invention is not limited thereto.

As mentioned above, although embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains can realize that the present invention can be embodied in other specific forms without changing its technical spirit or essential features. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

100: product sales intermediary service providing device (or computing device)
200: user terminal
300 : external server
400: network

Claims (10)

A method performed by a computing device, comprising:
receiving one or more search terms from a user;
providing at least one content having a search keyword corresponding to the one or more search terms among a plurality of previously uploaded content;
obtaining a product purchase request through the at least one content from the user; and
providing a product sales process to the user in response to the product purchase request;
How to provide content-based product sales brokerage service. According to claim 1,
obtaining an upload request for content from each of a plurality of influencers;
receiving one or more search keywords for the content from each of the plurality of influencers;
querying whether to disclose the one or more input search keywords; and
Uploading the content according to the upload request, further comprising the step of determining whether to disclose the one or more input search keywords based on a response to the query,
How to provide content-based product sales brokerage service. According to claim 1,
obtaining an upload request for content from each of a plurality of influencers;
extracting one or more search keywords by analyzing the content;
querying whether to disclose the one or more extracted search keywords; and
Uploading the content according to the upload request, further comprising the step of determining whether to disclose the extracted one or more search keywords based on a response to the query,
How to provide content-based product sales brokerage service. The method of claim 1
obtaining an upload request for content from each of a plurality of influencers;
receiving a first search keyword for the content from each of the plurality of influencers;
extracting a second search keyword by analyzing the content; and
uploading the content according to the upload request, but setting the input first search keyword not to be disclosed and setting the extracted second search keyword to be disclosed;
How to provide content-based product sales brokerage service. According to claim 1,
The step of providing the at least one content comprises:
Including the step of providing a sale link for the product pointed to by the at least one content,
The step of providing the product sales process comprises:
and providing, to the user, a product sales page provided by the product sales platform server in connection with a product sales platform server that sells the product when a user input for selecting the sales link is obtained from the user.
How to provide content-based product sales brokerage service. According to claim 1,
The step of providing the product sales process comprises:
providing a payment process for purchasing a product indicated by the at least one content in response to the product purchase request; and
providing product purchase information generated by performing the payment process to a product sales platform server that sells the product;
How to provide content-based product sales brokerage service. According to claim 1,
The step of providing the at least one content comprises:
selecting one or more recommended keywords by statistically analyzing a plurality of search keywords included in the at least one content;
selecting one or more recommended products corresponding to each of the selected one or more recommended keywords; and
Including the step of providing a sales link for the selected one or more recommended products,
How to provide content-based product sales brokerage service. According to claim 1,
The step of providing the product sales process comprises:
providing the product sales process in response to receiving a predetermined fee from the user or determining that the user has viewed the advertisement content for a predetermined time or longer; and
Comprising the step of providing, to the influencer who uploaded the at least one content, a predetermined fee paid from the user based on a preset revenue distribution ratio and advertising revenue generated by viewing the advertising content,
How to provide content-based product sales brokerage service. a memory storing one or more instructions; and
a processor executing the one or more instructions stored in the memory;
The processor by executing the one or more instructions,
An apparatus for performing the method of claim 1 . A computer program stored in a computer-readable recording medium in combination with a computer, which is hardware, to perform the method of claim 1.

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