KR20150018737A - Method for providing events to customers by matching advertiser to affiliated store - Google Patents

Method for providing events to customers by matching advertiser to affiliated store Download PDF

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Publication number
KR20150018737A
KR20150018737A KR20130095060A KR20130095060A KR20150018737A KR 20150018737 A KR20150018737 A KR 20150018737A KR 20130095060 A KR20130095060 A KR 20130095060A KR 20130095060 A KR20130095060 A KR 20130095060A KR 20150018737 A KR20150018737 A KR 20150018737A
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South Korea
Prior art keywords
advertiser
event
merchant
consumer
terminal
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Application number
KR20130095060A
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Korean (ko)
Inventor
임석영
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임석영
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Priority to KR20130095060A priority Critical patent/KR20150018737A/en
Publication of KR20150018737A publication Critical patent/KR20150018737A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0202Market predictions or demand forecasting
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0242Determination of advertisement effectiveness
    • G06Q30/0244Optimization
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/30Transportation; Communications
    • YGENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y04INFORMATION OR COMMUNICATION TECHNOLOGIES HAVING AN IMPACT ON OTHER TECHNOLOGY AREAS
    • Y04SSYSTEMS INTEGRATING TECHNOLOGIES RELATED TO POWER NETWORK OPERATION, COMMUNICATION OR INFORMATION TECHNOLOGIES FOR IMPROVING THE ELECTRICAL POWER GENERATION, TRANSMISSION, DISTRIBUTION, MANAGEMENT OR USAGE, i.e. SMART GRIDS
    • Y04S50/00Market activities related to the operation of systems integrating technologies related to power network operation or related to communication or information technologies
    • Y04S50/14Marketing, i.e. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards

Abstract

The present invention relates to a service providing method which provides an event for a consumer by matching advertisers and member stores. According to an embodiment of the present invention, the method includes the steps of: (1) storing advertisement information to a database; (2) registering conditions of an advertiser; (3) transmitting the conditions of the advertiser to the terminal of a searched member store; and (4) posting an event to provide the event for the consumer.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a service providing method for providing an event to a customer by matching an advertiser with a merchant,
The present invention relates to a service providing method for providing an event, and more particularly, to a service providing method for providing an event to a consumer by matching an advertiser with an affiliated shop.
Nowadays, the Internet is used extensively as part of everyday life, and many attempts have been made to advertise through the Internet. In particular, the Internet is attractive to advertisers who want to advertise because it has the advantage of being able to contact many customers without restriction of time or space. In addition to the banner ads, advertisements on the Internet can also be used in various types of events, such as using a game method or matching a quiz. However, conventional advertisements or events are performed by individual advertisers, resulting in various problems.
In other words, human, material, and temporal costs are low in planning an individual event for advertisers individually, and the equipment and maintenance cost required to provide the event on the Internet are also small. This increase in advertising and event costs is directly reflected in the price of the advertiser's products, which inevitably leads to a rise in product prices.
In order to solve such a problem, various types of advertisements / events are prepared in advance, so that advertisers can select desired types of advertisements / events and provide advertisements / events selected by advertisers via the Internet, A method of proxy service of Internet advertisement and event, which can integrate an advertisement or an event, has been disclosed (see Patent Document 10-2002-0080844).
However, even with such an advertising method, it is necessary to provide various benefits such as installment and discounts in order to induce consumers to visit the small-sized companies. Therefore, there are various economic difficulties to provide the event by a small company alone. Therefore, it is urgently necessary to develop a technique to solve the economic problem due to the progress of the event.
The present invention has been proposed in order to solve the above-mentioned problems of the existing methods. The service providing server generates an event by matching the advertisement information of the merchant with the condition of the advertiser, and provides the generated event to the consumer. The advertiser can easily find out the merchants that meet the desired conditions and enjoy the sales improvement and the advertisement effect. In addition, the merchant can advertise through the event and attract new customers without the financial burden of the advertiser. The present invention aims at providing a service providing method for providing an event to a consumer by matching an advertiser and an affiliated shop.
In addition, the present invention can maximize the advertisement effect on the event by posting the posted event to the SNS (Social Network Service) of the consumer, and the consumer can benefit from the positive posting, The present invention provides a service providing method for providing an event to a consumer by matching an advertiser and an affiliate shop so that a consumer can actively encourage the user to write a review period to obtain a combined publicity effect do.
According to an aspect of the present invention, there is provided a service providing method for providing an event to a customer by matching an advertiser and an affiliate shop,
A service providing server for providing an event to a consumer,
(1) storing advertisement information including merchant information, merchandise information, and benefit information of a merchant affiliated with an advertiser in a database;
(2) registering the condition of the advertiser;
(3) searching an affiliate shop matching the condition of the registered advertiser in the database, and transmitting the condition of the advertiser to a merchant terminal of the searched merchant;
(4) generating an event using the advertisement information of the merchant that accepted the condition of the transmitted advertiser and the condition of the advertiser, and posting the generated event to the consumer; And
(5) charging the advertiser with a cost associated with the progress of the posted event.
Preferably,
Wherein the advertiser is a card company, the merchant is a shop belonging to the card company,
The condition of the advertiser may be a condition for paying a merchandise to be sold at the merchant using a card issued by the advertiser.
Preferably, in the step (4)
The advertisement information of the merchant accepting the condition of the advertiser is transmitted to the advertiser terminal of the advertiser and the acceptance signal is received from the advertiser terminal to generate and post the event.
Preferably, after step (4)
(a) The service providing server may further include posting the posted event in the SNS (Social Network Service) account of the consumer according to a request of the consumer terminal.
More preferably, after the step (a)
The service providing server may further include issuing a coupon corresponding to the benefit information to the consumer when the event is posted a predetermined number of times or more in the SNS account of the consumer.
Even more preferably,
A code assigned to the consumer terminal, and a coupon serial number.
Preferably, after step (4), the service providing server transmits,
Receiving a usage period from the consumer terminal and posting the same with the event; And
The method may further include the step of providing a predetermined additional benefit to the consumer who has entered the usage period.
Preferably, after step (5), the service providing server transmits,
Receiving and analyzing the sales information from the merchant terminal, generating sales comparison information according to the progress of the event, and transmitting the sales comparison information to the advertiser terminal of the advertiser.
According to a service providing method of providing an event to a consumer by matching an advertiser proposed in the present invention with an affiliated shop, the service providing server generates an event by matching the advertisement information of the merchant with the condition of the advertiser and provides the event to the consumer, , The advertiser can easily find the merchant that meets the desired condition, thereby enjoying sales improvement and advertisement effect. In addition, the merchant can advertise through the event without any financial burden due to the cost of the advertiser, Customers can be attracted.
In addition, according to the present invention, it is possible to maximize the advertisement effect on the event by posting the posted event to the SNS of the consumer, and the consumer can benefit from the active posting, , It is possible to induce a consumer to actively write a testimonial to obtain a combined PR effect.
1 is a diagram illustrating a system configuration for implementing a service providing method for providing an event to a consumer by matching an advertiser and an affiliate shop according to an embodiment of the present invention.
2 is a flowchart illustrating a service providing method for providing an event to a consumer by matching an advertiser and an affiliate shop according to an embodiment of the present invention.
FIG. 3 is a service providing method for providing an event to a consumer by matching an advertiser and an affiliate shop according to an embodiment of the present invention, for example, showing an event provided to a consumer.
FIG. 4 is a flowchart illustrating a detailed process of marketing using an SNS of a consumer in a service providing method for providing an event to a consumer by matching an advertiser and an affiliated shop according to an embodiment of the present invention. FIG.
FIG. 5 is a flowchart illustrating a detailed process of marketing using a service aftermarket in a service providing method for providing an event to a customer by matching an advertiser and an affiliated shop according to an embodiment of the present invention. FIG.
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings, in order that those skilled in the art can easily carry out the present invention. In the following detailed description of the preferred embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the drawings, like reference numerals are used throughout the drawings.
In addition, in the entire specification, when a part is referred to as being 'connected' to another part, it may be referred to as 'indirectly connected' not only with 'directly connected' . Also, to "include" an element means that it may include other elements, rather than excluding other elements, unless specifically stated otherwise.
1 is a diagram illustrating a system configuration for implementing a service providing method for providing an event to a consumer by matching an advertiser and an affiliate shop according to an embodiment of the present invention. As shown in FIG. 1, a system for implementing a service providing method for providing an event to an advertiser by matching an advertiser and an affiliate according to an embodiment of the present invention includes a service providing server 100, an advertiser terminal 200, And a merchant terminal 300, and may further include a consumer terminal 400.
That is, according to the present invention, the service providing server 100 generates an event by matching the advertisement information of the merchant with the condition of the advertiser and provides it to the consumer, and charges the advertiser for the cost of the event, It is possible to easily find merchants who can easily find merchants that satisfy the conditions, and enjoy the advertising effect. In addition, the merchants can advertise through events and attract new customers through the expenses that the advertiser pays without any financial burden. In addition, by posting the posted event to the consumer's SNS, the advertisement effect on the event can be maximized, and the consumer can benefit from active posting.
Hereinafter, each component of the system for implementing a service providing method for providing an event to a customer by matching an advertiser and an affiliate according to an embodiment of the present invention will be described in detail.
The service providing server 100 may be a server for providing an event to a consumer. The service providing server 100 permits the connection of the advertiser terminal 200 and the merchant terminal 300 through a network including the Internet, an intranet, a wired / wireless communication network, a mobile communication network, etc., and transmits / receives various signals and data . Also, the service providing server 100 stores the advertisement information of the merchant in the database 110, and can classify and manage the merchant according to the business type of the affiliated merchant, merchant, or the like.
The advertiser terminal 200 may be an advertiser terminal that proceeds with an event using the service provided by the service providing server 100 and enjoys the advertisement effect and the sales increase effect according to the progress of the event. The advertiser can connect with the merchant meeting the conditions of the advertiser to make the event progress, and pay the cost of the event, that is, the advertisement cost. For example, the advertiser may be a card company, and the card merchant may make a payment using a card issued by the card company. In addition, the advertiser may be required to sell products manufactured by the manufacturer at a sales agent, that is, a merchant.
The merchant terminal 300 may be a terminal of a merchant affiliated with an advertiser. In the example described above, when the advertiser is a card company, the merchant may be a card merchant who can use the card issued by the card company, and when the advertiser is a maker, the merchant may be a sales agency that sells products manufactured by the maker . The merchant stores the advertisement information in the database 110 of the service providing server 100 and accepts the condition of the advertiser to provide the event to the consumer. Through the event, merchants can not only advertise, but they can also improve sales through event progression. In addition, since the event progress fee is paid by the advertiser, the advertisement can be performed without any financial burden.
The consumer terminal 400 may be a terminal of a consumer viewing an event provided by the service providing server 100. The consumer can view the event, post it to his / her SNS account, and write a post-event after the event. The service providing server 100 can provide the benefit to the consumer through posting, writing, and the like, thereby inducing the consumer to positively participate in the event and post it.
The advertiser terminal 200, the merchant terminal 300 and the consumer terminal 400 of the present invention may be various communication terminals such as a computer, a notebook computer, a PDA and the like which can use the network, and may be a smart phone, a tablet PC, It can also be various smart devices. However, the present invention is not limited to the above-described terminals of the advertiser terminal 200, the franchise terminal 300, or the consumer terminal 400, but may be connected to the service providing server 100 through a network to provide an event The customer terminal 200, the franchise terminal 300, or the consumer terminal 400 of the present invention regardless of the specific terminal type.
FIG. 2 is a flowchart illustrating a service providing method for providing an event to a consumer by matching an advertiser and an affiliate shop according to an embodiment of the present invention. As shown in FIG. 2, a service providing method for providing an event to a consumer by matching an advertiser and an affiliated store according to an embodiment of the present invention includes storing advertisement information of an affiliated store (S100) (S300) of searching for a merchant matching the condition of the advertiser and sending the condition of the advertiser to the merchant terminal 300 (S300), generating and publishing an event using the advertisement information of the merchant and the condition of the advertiser (S400), and charging the advertiser with a fee according to the progress of the event (S500). The sales comparison information, which receives and analyzes the sales information from the merchant terminal (300) To the terminal 200 (S600).
In step S100, the service providing server 100 may store in the database 110 the advertisement information including the merchant information, merchandise information, and benefit information of the merchant affiliated with the advertiser. At this time, the merchant information may include the location of the merchant, the provider information, the promotional materials, etc., and the merchandise information may include detailed information of the merchandise or service to be sold through the event. In addition, the benefit information may include contents of benefits to be provided to consumers through the event, that is, discount information, coupon information, gift information, and the like. Such advertisement information may be in various forms such as text, image, moving picture, multimedia, and the like.
Meanwhile, in step S100, the advertisement information may be received from the affiliate shop terminal 300 and stored in the database 110. However, according to an embodiment, the advertisement information may be received from the administrator terminal of the service providing server 100 and stored. The advertisement information may be classified and stored as an affiliate store or an advertiser affiliated with the affiliate shop. The advertisement information may be classified and stored according to the business type, location, and the like of the affiliate shop using the affiliate store information.
In step S200, the service providing server 100 can register the condition of the advertiser. The condition of the advertiser may be a condition for the advertiser to charge the event, that is, the condition to impose the event or the merchant instead of paying the advertisement cost, and may further include the event progress period, the benefit to be provided to the consumer, For example, if the advertiser is a credit card company and the merchant is a store affiliated with the credit card company, the condition of the advertiser may be a condition for paying the merchandise to be sold at the merchant using the card issued by the advertiser. In step S200, the service providing server 100 receives the condition of the advertiser from the advertiser terminal 200, and according to the embodiment, receives the condition of the advertiser from the administrator terminal of the service providing server 100 You can also register.
In step S300, the service providing server 100 searches the database 110 for the merchant that matches the condition of the registered advertiser, and transmits the condition of the advertiser to the merchant terminal 300 of the searched merchant. That is, the service providing server 100 can search at least one of the affiliated stores stored in the database 110 according to the condition of the advertiser registered in step S200. For example, when the condition of the advertiser is a condition for payment of a product using a card issued by a specific card company, the service providing server 100 can search for a merchant of a specific card company. The condition of the advertiser can be confirmed at the merchant by transmitting the condition of the advertiser through the network to the merchant terminal 300 of the searched merchant.
In step S400, the service providing server 100 generates an event using the advertisement information of the merchant that accepted the condition of the advertiser transmitted by the service providing server 100 and the conditions of the advertiser, and posts the generated event to the consumer. That is, the merchant who confirmed the condition of the advertiser transmitted in step S300 can transmit an acceptance signal to the service providing server 100 through the network in order to accept the condition of the advertiser and proceed with the event. When the service providing server 100 receives the acceptance signal, the advertiser and the merchant match each other, and the service provider server 100 can generate and post an event based on the agreement of the advertiser. In addition, according to the embodiment, in step S400, the advertisement information of the merchant accepting the condition of the advertiser is transmitted to the advertiser terminal 200, the acceptance signal is received from the advertiser terminal 200, And mutual acceptance between the merchant and the merchant.
Meanwhile, when generating an event in step S400, an event is generated so that both the condition of the advertiser and the advertisement information of the merchant are included, and the event generated through the homepage operated by the service providing server 100 can be posted. For example, a merchant may be a merchant affiliated with a credit card company. If a customer makes a payment using a specific card, an event may be generated and posted to provide benefits to the consumer according to the stored benefit information for the merchant.
FIG. 3 is a diagram illustrating an example of an event provided to a consumer in a service providing method for providing an event to a consumer by matching an advertiser and an affiliated shop according to an embodiment of the present invention. As shown in FIG. 3, in step S400 of the service providing method of providing an event to the consumer by matching the advertiser and the merchant according to an embodiment of the present invention, the card company who is the advertiser and the hearing aid shop . It may be an advertiser's condition to pay for a product using a specific card, and the benefit of discounting a specific card may be included in the benefit information of the advertiser's condition or the advertisement information of the merchant. In addition, the advertisement information of the merchant may further include benefit information that provides benefits to the consumer in relation to the SNS posting, and the service providing server 100 may generate an event using the benefit information, have.
In step S500, the service provider server 100 can bill the advertiser for the cost associated with the progress of the event. In step S400, a constant cost, that is, an advertisement cost, may occur in the progress of the event to be provided to the consumer. In step S500, since the service providing server 100 charges the advertiser for the advertisement cost, the franchisee can proceed the event without cost and obtain the advertising effect.
In step S600, the service providing server 100 receives and analyzes the sales information from the merchant terminal 300, generates sales comparison information according to the progress of the event, and transmits the sales comparison information to the advertiser terminal 200 of the advertiser. For example, if the advertiser is a card company, if an event such as that shown in FIG. 3 is performed, it is highly likely that payment is made by a card issued by the advertiser at the merchant, so that the sales of the advertiser can be increased. Accordingly, the service providing server 100 can receive sales information such as merchant information from the merchant terminal 300 to analyze the sales information, in order to demonstrate the effect of sales increase due to the event progress.
The sales comparison information generated according to the analysis of the sales information may be transmitted to the advertiser terminal 200 so that the advertiser can confirm the event progress effect through concrete and objective data. In addition, in step S600, the sales comparison information is also transmitted to the merchant terminal 300, so that the sales change of the merchant can be easily and conveniently confirmed at the merchant.
4 is a diagram illustrating a detailed flow of a process of marketing using an SNS of a consumer in a service providing method for providing an event to a consumer by matching an advertiser and an affiliate shop according to an embodiment of the present invention. As shown in FIG. 4, a service providing method for providing an event to an advertiser by matching an advertiser and an affiliated store according to an embodiment of the present invention includes: posting an event to an SNS account of a consumer (S710) (Step S720) of issuing the coupon to the consumer when the posting is completed, so that the marketing can be performed using the customer's SNS.
In step S710, the service providing server 100 may post an event posted in the SNS account of the consumer according to the request of the consumer terminal 400. [ That is, the consumer logs in his / her SNS account and posts details of the event as shown in FIG. 3 to the SNS account of the consumer so that the acquaintance of the consumer can be confirmed. Step S710 can be processed by clicking or touching a button or the like representing each SNS on the screen as shown in Fig.
In step S720, if the event is posted more than a predetermined number of times in the SNS account of the consumer, the service providing server 100 may issue a coupon corresponding to the benefit information to the consumer. For example, when an event such as shown in FIG. 3 is performed, if a specific consumer posts to the SNS three or more times, a coupon providing a gift item can be issued to the consumer when the hearing aid is purchased.
At this time, the coupon may include a code assigned to the consumer terminal 400 and a coupon serial number. The code assigned to the consumer terminal 400 may be a code for identifying a consumer such as a mobile phone number and a terminal serial number, and the coupon serial number may be a number assigned to each coupon in order to prevent duplicate use of the coupon . In step S720, the issuance of the coupon can be processed by storing the coupon in the account of the consumer subscribed to the homepage provided by the service providing server 100, and the coupon can be processed by the mobile phone number, e-mail address, May be transmitted and processed.
FIG. 5 is a detailed flowchart illustrating a process of marketing using a service aftermarket in a service providing method for providing an event to a consumer by matching an advertiser and an affiliate shop according to an embodiment of the present invention. As shown in FIG. 5, a service providing method for providing an event to a consumer by matching an advertiser and an affiliated store according to an embodiment of the present invention includes: (S810), and providing a predetermined additional benefit to the consumer (S820).
In step S810, the service providing server 100 can receive the user's review period from the consumer terminal 400 and post it together with the event. That is, a consumer using a product or service sold at an affiliated store or a consumer participating in an event can connect to the service providing server 100 using the consumer terminal 400 and input a service period. The service providing server 100 can display the received usage history together with the event so that other consumers can easily view the after-use period while viewing the event. By thus carrying out the step S810, it is possible to enjoy the publicity effect through the use period.
In step S820, the service providing server 100 may provide a predetermined additional benefit to the user who has input the after-use period. The additional benefit may be included in the benefit information stored in step S100, and it is possible to induce the consumer to actively input the later-stage of the advertisement by providing the additional benefit to the consumer upon input of the latter.
The present invention may be embodied in many other specific forms without departing from the spirit or essential characteristics of the invention.
100: service providing server 110: database
200: Advertiser terminal 300: Merchant terminal
400: Consumer terminal
S100: Step of storing advertisement information of the merchant
S200: Step of registering advertiser's condition
S300: a step of searching for the merchant matching the advertiser's condition and transmitting the condition of the advertiser to the merchant terminal
S400: Creating and publishing an event using the advertisement information of the merchant and the conditions of the advertiser, and providing the event to the consumer
S500: charging the advertiser with the cost of the event
S600: a step of transmitting the sales comparison information, which receives and analyzes the sales information from the merchant terminal, to the advertiser terminal
S710: Steps to post an event to a consumer's SNS account
S720: Issuing the coupon to the consumer after posting a predetermined number of times or more
S810: a step of receiving a user's comment from the consumer terminal and posting the comment with the event
S820: Steps to provide pre-defined additional benefits to consumers

Claims (8)

  1. A service providing server for providing an event to a consumer,
    (1) storing advertisement information including merchant information, merchandise information, and benefit information of a merchant affiliated with an advertiser in a database;
    (2) registering the condition of the advertiser;
    (3) searching an affiliate shop matching the condition of the registered advertiser in the database, and transmitting the condition of the advertiser to a merchant terminal of the searched merchant;
    (4) generating an event using the advertisement information of the merchant that accepted the condition of the transmitted advertiser and the condition of the advertiser, and posting the generated event to the consumer; And
    (5) charging the advertiser with a fee for the progress of the posted event, wherein the advertiser matches the merchant with the merchant and provides the event to the consumer.
  2. The method according to claim 1,
    Wherein the advertiser is a card company, the merchant is a shop belonging to the card company,
    Wherein the condition of the advertiser is a condition for using a card issued by the advertiser to pay for a merchandise to be sold at the merchant, wherein the advertiser matches the merchant with the merchant and provides an event to the consumer.
  3. The method according to claim 1, wherein in the step (4)
    Wherein the advertiser terminal transmits advertisement information of the merchant that accepted the condition of the advertiser to the advertiser terminal of the advertiser, receives the acceptance signal from the advertiser terminal, generates and posts the event, and matches the advertiser with the merchant, A service providing method for providing an event.
  4. 2. The method of claim 1, wherein after step (4)
    (a) the service providing server further includes posting the posted event in an SNS (Social Network Service) account of the consumer according to a request of the consumer terminal, To provide an event to the user.
  5. 5. The method of claim 4, wherein after step (a)
    Further comprising the step of the service providing server issuing a coupon corresponding to the benefit information to the consumer when the event is posted more than a predetermined number of times in the SNS account of the consumer, And providing an event to a consumer.
  6. 6. The method of claim 5,
    A code assigned to the consumer terminal, and a coupon serial number. The service providing method according to claim 1, wherein the event is provided to the consumer by matching the advertiser with the merchant.
  7. The method according to claim 1, wherein after the step (4)
    Receiving a usage period from the consumer terminal and posting the same with the event; And
    Further comprising the step of providing an additional benefit predetermined to the consumer who has input the after-use period, wherein the event is provided to the consumer by matching the advertiser with the merchant.
  8. 2. The method according to claim 1, wherein after the step (5)
    Further comprising the step of receiving and analyzing the sales information from the merchant terminal, generating sales comparison information according to the progress of the event, and transmitting the sales comparison information to the advertiser terminal of the advertiser. A service providing method for providing an event.
KR20130095060A 2013-08-09 2013-08-09 Method for providing events to customers by matching advertiser to affiliated store KR20150018737A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210059328A (en) 2019-11-15 2021-05-25 주식회사 텐원더스 Method, apparatus and computer program for providing influencer searching service

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20210059328A (en) 2019-11-15 2021-05-25 주식회사 텐원더스 Method, apparatus and computer program for providing influencer searching service

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