KR102013293B1 - Marketing System using Social Logger and Method thereof - Google Patents

Abstract

The present invention relates to a marketing system using a social logger comprising: a server in which an advertisement of advertisers is registered; an advertiser terminal connected to the server to allow the advertiser to register the advertisement; and a social logger terminal connected to the server to allow social loggers to understand the registered advertisement. The social logger terminal can transmit advertisement activity details in a social network service of the social loggers to the server. The server evaluates advertisement activities of the social logger in accordance with the activity details and transmits a result to the advertiser terminal and the social logger terminal.

Description

Marketing system using social logger and method thereof {Marketing System using Social Logger and Method about}

The present invention relates to a system for advertising using a social network service (SNS) user.

Terms used in the present invention are defined as follows.

A social logger refers to a user who uses an app service (such as a Facebook) used by an SNS (for example, Facebook) user, and a UCA (User Creative Advertise) refers to an advertiser (or an advertising agency) registering to advertise using a social logger. The token refers to a PC WEB server, and the token refers to authentication and user verification means for the SNS (Facebook) medium to determine a specific user and provide post data of the user to the API.

In addition, Open UCA refers to the kind of ads that an advertiser can advertise without restricting users, and Close UCA restricts only the users (advertising effect, number of friends, etc.) that the advertiser wants to advertise. Brand UCA refers to the kind of advertisement that the user must use advertisements (videos, images, etc.) made by the advertiser, not advertisements that the user creates or reproduces.

In addition, the coefficient refers to the degree of reach reached to an SNS friend when the user posts an advertisement. For example, even if the SNS user having 1,000 friends is A, B, or C, the type of friend (true user, imaginary number) As the arrival rate is changed according to the difference between the user), the frequency of using the SNS, and the like, the coefficient is changed for each user.

The formula is the user's number of friends X coefficient X CPM, which means CPM: advertising cost per 1,000 friends, and CPC means the advertising cost consumed when a user clicks on an advertisement.

In the present invention, the advertiser raises the items to be advertised in the UCA and the social loggers are advertising activities according to the advertisement contents posted on the UCA, and the advertisers are intended to give appropriate rewards by evaluating the activities of the social loggers.

In this regard, there is an advertiser-confirmed competitive compensation advertisement system of Patent Publication No. 10-2017-0116727 and an advertisement compensation system using beacons of Patent Registration No. 10-1788464. I'm not using loggers.

The present invention is intended to allow social loggers to perform social network advertisement activities for advertisements registered on a web service site by an advertiser.

In addition, the present invention seeks to maximize the advertising activity by competing social loggers by searching for the activity of social loggers in real time and periodically evaluating the activity.

In addition, while periodically searching for the advertising activity of the social loggers in the present invention to find if the imagination is included in the advertising activity and to inform the social logger containing the imaginary so that the true advertising can be made.

In addition, by monitoring the activity of the social logger in real time to prevent complaints in the settlement of the future advertising activities.

The present invention is a server in which the advertisements of advertisers are registered; An advertiser terminal connected to the server to allow an advertiser to register an advertisement; A social logger terminal connected to the server to enable social loggers to grasp the registered advertisement; The social logger terminal may transmit the advertisement activity history of the social network services of the social loggers to the server, and the server evaluates the advertisement activity of the social loggers according to the activity history and the advertiser terminal and the social logger terminal. It relates to a marketing system using a social logger that can transmit the result to.

In another aspect, the present invention, if the social logger is logged into the server through the social logger terminal, the server provides the social logger terminal the advertising activity of the social logger and the advertising activity information of other social loggers, the social logger terminal is logged in False information about the advertising activity of other social loggers than one social logger can be sent to the server.

In addition, in the present invention, the server may periodically request advertising activity information to the social loggers through the terminal of the social loggers before the final settlement, the server is connected to the social logger terminal the advertising activity to the social loggers The social logger logged in by displaying the information before the final settlement may check the advertisement activity information of the social loggers.

In addition, the present invention comprises the steps of advertising advertisers are registered in the server; Displaying advertisements of advertisers registered in the server on a social logger terminal connected to the server; Providing, by the social logger terminal, the advertisement activity details of social loggers to the server; And the server relates to a marketing method using a social logger comprising evaluating the advertising activity of the social loggers according to the activity history and transmitting the results to the advertiser terminal and the social logger terminal.

In addition, when a social logger logs in to the server through a social logger terminal in the present invention, the server provides the social logger terminal with advertising activity information of the social logger and other social loggers, and the social logger terminal is False information about the advertisement activity history of social loggers other than the logged-in social logger can be transmitted to the server.

In addition, in the present invention, the server may periodically request advertising activity information to the social loggers through the terminal of the social loggers before the final settlement, the server is connected to the social logger terminal the advertising activity to the social loggers The social logger logged in by displaying the information before the final settlement may check the advertisement activity information of the social loggers.

According to the present invention, the advertiser registers an advertisement on a web service site so that social loggers can perform advertising activities on a social network service and receive payment later.

In addition, in the present invention, by searching for the activity of social loggers in real time and periodically evaluating the activity, advertisers can maximize social advertising by competing social loggers.

In addition, while searching for the advertising activity of the social loggers in the present invention, if the imagination is included in the advertising activity and finds it and informs the social logger containing the imaginary can be made true advertising.

In addition, by monitoring the activity of the social logger in real time, it is possible to prevent complaints in the settlement of future advertising activities.

1A and 1B are schematic diagrams of the present invention.
2 is a schematic diagram of a process in which an advertiser registers an advertisement.
3A to 3D are schematic diagrams in which an advertiser registers an advertisement.
4 is a schematic of the activity of social loggers.
5 is a reward diagram for social logger advertising activity.
6 is a schematic diagram of a settlement system.
7 is a periodic check situation for the activity situation of the present invention social loggers.
8 is a flow chart of the present invention.

Hereinafter, with reference to the accompanying drawings will be described the present invention in more detail.

The accompanying drawings show exemplary forms of the present invention, which are provided to explain the present invention in more detail, and the technical scope of the present invention is not limited thereto.

1A and 1B are schematic diagrams of the present invention, when an advertiser registers an advertisement on a UCA, that is, a web server, and a list of advertisements is posted, social loggers identify the advertisement registered through the web server. You will be advertising on SNS. As such, the advertisement posted by the advertiser may be advertised on various SNS channels (eg, Facebook, Instagram) by social loggers.

The web server requests posts from social loggers, obtains the API of the user and post information of the posts, analyzes the advertising activity, reports the activity to advertisers, and rewards social loggers according to the advertising activity (social logger's Revenue generation).

In FIG. 2, when an advertiser registers an advertisement, the advertisement list is displayed through a web server.

3A registers an advertisement, a CI, and a BI image of a company to be advertised by a user registering an advertisement through a UCA (web server). As the company registers the name, CI, and BI, the social logger receives the identity information of the company.

In addition, the company registers the keywords (names) and messages (keyword formats) of the targets to be advertised, or inputs the addresses of the places providing products and services. This sets the criteria for social loggers to advertise on SNS topics and stories.

As shown in FIG. 3B, the advertiser may input the unit price of the advertisement and various advertisement restriction elements through the UCA (web server). For example, an advertiser can efficiently execute an advertisement by setting an advertising cost (CPM) of 2,000 won per 1,000 friends or setting a maximum cost per day and a limit on the number of postings per person.

In addition, as shown in FIG. 3C, the advertiser may limit the social logger or the target audiences who can advertise to a specific criterion (Close UCA). In addition, as the advertising cost setting means, not only the advertising cost (CPM) consumed per 1000 friends of the social logger, but also the advertisement posted by the social logger may be set as the advertising cost (CPC) consumed when other people click. In this way, advertisers can set targeted audiences and execute various advertisements.

In addition, as shown in FIG. 3D (brand advertising), the advertiser can directly register the advertising content produced by the advertiser in the UCA (web server) and can be expected to be directly distributed on SNS through the social logger.

Brand advertising can provide the effect that the advertiser's advertising content can be quickly and accurately spread through the SNS.

4 shows an example of an advertisement in an open or closed UCA and an advertisement in a branded UCA as the way social loggers run the advertisement.

After the advertisement of the social loggers as shown in FIG. 4, the UCA (web server) requests a post image, etc. posted to the social logger.

As shown in FIG. 5, the UCA (web site) requests post information of the user from the SNS and receives a reply. Posts of SNS can not be crawled, and the information of the user can not bring the information of the posts alone, and each SNS media approval contract can be given a unique token value and can receive API.

Incoming behavior from a social logger that is a user can be used to request, store, and use an API using that token.

The UCA (web server) determines whether keyword matching, image and video are used, and whether or not negative words are used in case of CPM. By judging, social loggers settle the advertising activity costs.

The web server reports to the advertiser the advertising activity (URL address of the advertised post, advertising cost history, CPM by advertisement, CPC by advertisement, advertising agency advertisement, and advertiser settlement). It is settled after earning more than a certain value. This will serve as a security deposit for the discovery of fraudulent advertisements.

In addition, the administrator can cancel the advertisement history in the case of fraudulent ads, inappropriate ads, etc., account suspension is also possible.

FIG. 7 shows the settlement status of social loggers. Social loggers can log in through a UCA (web server) to view their own status and the status of advertisement activities of other social loggers.

For example, the social logger named Hong Gil-dong shown in FIG. 7 may log in to UCA and view his / her settlement amount and others' settlement amount. URL address of the post you've advertised).

Therefore, social loggers may report the negative advertisement history after reviewing the activities of other social loggers.

In addition, the status of advertising activities as shown in FIG. 7 periodically allows social loggers to request and update their advertising activities so that social loggers can induce competition by reviewing their advertising activities and other social loggers' advertising activities. Unfair advertising details can be found before final settlement and notified to social loggers advertising unfair advertising.

8 is a flow chart of the present invention.

Claims (6)

A server where advertisements of advertisers are registered;
An advertiser terminal connected to the server to allow an advertiser to register an advertisement; And
And a social logger terminal connected to the server to enable social loggers to grasp the registered advertisement.
The social logger terminal may transmit the advertisement activity history in the social network service of the social loggers to the server,
The server may evaluate the advertisement activity of the social loggers according to the activity history and transmit the result to the advertiser terminal and the social logger terminal,
The server may periodically request advertisement activity information to the social loggers through the terminal of the social loggers before the final settlement,
When a social logger logs in to the server through a social logger terminal, the server provides the social logger terminal with advertisement activity information of the social logger and advertisement activity information of other social loggers,
The social logger terminal is a marketing system using a social logger, it is possible to transmit false information about the advertising activity history of other social loggers than the logged-in social logger. delete delete Registering advertisements of the advertisers in the server;
Displaying advertisements of advertisers registered in the server on a social logger terminal connected to the server;
Providing, by the social logger terminal, the advertisement activity details of social loggers to the server;
The server may evaluate the advertisement activity of the social loggers according to the activity history and transmit the result to the advertiser terminal and the social logger terminal,
The server may periodically request advertisement activity information to the social loggers through the terminal of the social loggers before the final settlement,
When a social logger logs in to the server through a social logger terminal, the server provides the social logger terminal with advertisement activity information of the social logger and advertisement activity information of other social loggers,
The social logger terminal is a marketing method using a social logger, characterized in that it is possible to transmit false information about the advertising activity history of other social loggers than the logged-in social logger.
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