KR20220118735A - Method for matching advertiser and marketer through auditon - Google Patents

Abstract

The present invention relates to a method for matching an advertiser and a marketer through audition. The method of matching an advertiser and a marketer through audition, according to the present invention, comprises: a marketer information storage step; an audition information storage step; an audition announcement registration step; an audition announcement registration notification step; an audition participation information storage step; an audition participation information recommendation step; a selected marketer storage step; and a chat connection step. Accordingly, a marketer most suitable for a marketing goal or product of an advertiser can be matched.

Description

Method for matching advertiser and marketer through auditon

The present invention relates to a method of matching an advertiser and a marketer through an audition, and to a method of efficiently matching a marketer suitable for advertisement information of an advertiser through a mediation server.

The recent development of the Internet has gone beyond the universal distribution, and social network services such as Instagram, Internet broadcasting platforms such as Afreeca TV, and video platforms such as Youtube are rapidly spreading. Individuals produce and supply media, and through this, users It has also become a form of easy access to various information.

In other words, in the development of the Internet, marketers who produce media by anyone and supply the media through various platforms have emerged, and among these marketers, influencers, who are marketers with a relatively large ripple effect on the public, have emerged. The concept of influencer began to emerge.

In particular, recently, advertisers are using influencers as an advertising channel, and advertisers do not advertise through established media such as newspapers or TV with famous celebrities or sports stars who were established models, but influencers. There is a trend of requesting SNS marketing to perform advertising activities through internet platforms.

In accordance with this change in the trend of advertising activities, various methods of matching advertisers and marketers have been proposed. As related prior art, registration number 10-1790312 (registration date 2017.10.19), registration number 10-1986512 (registration date 2019.05.31), registration number 10-2034120 (registration date 2019.10. 14), registration number 10-2044458 (registration date 2019.11.07), etc.

The prior art provides a method of collecting and comparative analysis of activity information of marketers in order to recommend marketers suitable for an advertiser's marketing goal. However, since the method unilaterally collects and comparatively analyzes activity information of marketers, recommendation information is usually generated from among the most famous and large-scale mega-influencers.

Therefore, there is a limit to matching the marketer most suitable for the advertiser's marketing goals or products through the above method. There is a need for a method to match the marketer most suitable for the advertiser's marketing goals or products by allowing them to participate.

Republic of Korea, Patent Publication No. 10-1790312 (Registration Date 2017.10.19) Republic of Korea, Patent Publication No. 10-1986512 (Registration date 2019.05.31) Republic of Korea, Patent Publication No. 10-2034120 (Registration Date 2019.10.14) Republic of Korea, Patent Publication No. 10-2044458 (Registration Date 2019.11.07)

Accordingly, the method of matching advertisers and marketers through auditions according to the present invention allows various categories of marketers, not very popular people, to participate in advertising marketing, and among them, the marketer most suitable for the advertiser's marketing goal can be matched with the advertiser. Its purpose is to provide a way to do so.

In the method for matching advertisers and marketers through audition according to the present invention, marketer information including marketer name, price range, SNS data, interest category and interest keyword is transmitted from the marketer terminal to the mediation server, and the marketer information is stored in the database of the mediation server. The stored marketer information storage step, advertisement audition information including company name, notice deadline, recruitment number, age group, category and audition concept video is transmitted from the advertiser terminal to the mediation server, and the advertisement audition information is stored in the database of the mediation server audition information storage step, wherein the mediation server extracts keywords related to the stored advertisement audition information from keywords stored in a database, and registers the advertisement audition information including the keywords in an advertisement interface; An audition announcement registration alarm step in which the mediation server provides a registration alarm of the announcement to the marketer terminal including the category or keyword of the registered announcement in the marketer information, wherein the marketer terminal corresponds to the audition announcement to the mediation server Audition participation information storage step of delivering audition participation information including audition video material, audition participation information recommendation step in which the mediation server delivers the audition participation information to the advertiser terminal, the advertiser terminal includes priority information to the mediation server A marketer designation step of delivering the selected marketer information, and a chat connection step of connecting the advertiser terminal and a terminal corresponding to the selected marketer information to a chat server with which the mediation server can exchange detailed advertisement information do.

Here, the storing of the audition information is characterized in that it further includes price information including information on a concept amount and a model amount that can be purchased for each amount.

In addition, the storing of the audition information may further include application qualification information for limiting marketers who can apply for the audition by comparing it with the marketer information of the storing of the marketer information.

And, the audition notification registration alarm step is characterized in that the registration alarm of the announcement is provided only to the marketer terminal in which the marketer information satisfies the application qualification information of the registered announcement.

In addition, the mediation server, when an advertisement audition announcement is registered in the mediation server by the advertiser, an advertisement concept image taken directly by the marketer based on the information about the advertisement product described in the advertisement audition announcement is uploaded, and the It is characterized in that it includes an advertisement challenge module that allows the advertiser to check the advertisement concept image.

Finally, in the chatting connection step, the advertiser terminal and the marketer terminal are connected to the chat server, and the marketer terminal is connected in the order of the priority information according to whether a contract is confirmed or not.

The method for matching advertisers and marketers through auditions according to the present invention provides an advertisement audition method, so that marketers who have uploaded an audition video that best match the audition concept video are not limited to information that the marketer has already participated in and performed in advertisements. It has the advantage of providing a method for marketers of various categories to participate in advertising marketing by matching with advertisers.

In addition, by including the concept amount and model amount information in the audition information storage step and registering the announcement so that purchases can be made by each amount in the audition notification registration step, marketers can also sell creative advertising ideas themselves and receive rewards. It also has the advantage of providing a method for advertisers to select and take the most appropriate information to achieve their marketing goals.

Finally, by including the eligibility information in the audition information registration stage and setting the advertisement to be exposed only to marketers who meet the application qualifications in the audition notification registration stage, various categories of marketers, not very popular people, can participate in advertising marketing. There is also the advantage of providing a method.

Effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a structural diagram of a system for performing a matching method between an advertiser and a marketer through an audition according to an embodiment of the present invention. 2 is a block diagram of an intermediary server according to the present invention. 3 is a view showing a display screen provided by the search module of the mediation server of the present invention. 4 is a view showing a display screen provided by the announcement management module of the mediation server of the present invention. 5 is a view showing a display screen provided by the advertisement challenge module of the mediation server of the present invention. 6 is a flowchart illustrating a matching method between an advertiser and a marketer through an audition according to an exemplary embodiment of the present invention. 7 is an exemplary diagram illustrating an interface of an audition notification registration step in a method of matching an advertiser and a marketer through an audition according to an exemplary embodiment of the present invention. 8 is an exemplary diagram illustrating an interface of an audition participation information storage step in a method of matching an advertiser and a marketer through an audition according to an embodiment of the present invention. 9 is an exemplary diagram illustrating an interface of a chat connection step in a method of matching an advertiser and a marketer through an audition according to an embodiment of the present invention.

Hereinafter, a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

The term "marketer terminal" used in the specification includes terminals used by influencers who have a great influence on the public through social network services, but can be understood as encompassing terminals of all users who use social network services, , "advertiser terminal" may be understood to include terminals used by all advertisers who wish to perform advertising marketing.

First, a system for performing a matching method between an advertiser and a marketer through an audition according to an exemplary embodiment of the present invention will be described with reference to FIG. 1 .

As shown in FIG. 1 , the matching system 10 according to an embodiment of the present invention includes a mediation server 100 , an advertiser terminal 200 , and a marketer terminal 300 .

The mediation server 100 provides a matching system, and is provided to the user terminal in the form of a web browser, web program or application.

Here, the user terminal includes an advertiser terminal 200 used by an advertiser and a marketer terminal 300 used by a marketer (influencer).

The mediation server 100 connects one or more advertiser terminals 200 and one or more marketer terminals 300 to provide a platform that provides advertisement audition information and enables participation, and a method of matching advertisers and marketers through auditions A program related thereto includes a memory in which is recorded and a processor for executing the program.

The mediation server 100 receives marketer information registered in the database from the marketer terminal 300 according to the program execution of the processor in the mediation server, receives advertisement audition information from the advertiser terminal 200, and stores it in the database.

In addition, the advertisement audition information is provided to the marketer terminal 300, the audition participation information corresponding to the advertisement audition information is transmitted from the marketer terminal, and the audition participation information can be provided back to the advertiser terminal 200. have.

As shown in FIG. 2 , the mediation server 100 includes a database 120 and a module unit 140 .

The database 120 is an element for storing various information and data, and includes advertiser information, marketer information, announcement information, and the like.

The advertiser information includes company name (advertiser name), company size, company location, main product information, etc., and the marketer information includes marketer name, marketer age, marketer gender, marketer awareness, marketer appearance fee (advertising fee), SNS data , interest categories, and keywords of interest, and the announcement information includes a company name, an announcement deadline, information on advertisement products, an audition concept video, advertisement fees, and marketer application qualification information.

Subsequently, the module unit 140 processes and processes information and data stored in the database, and is an element in charge of driving and executing a service platform, and the module unit is an advertiser management module 141 and a marketer management module 142 . , a search module 143 , an announcement management module 144 , a matching module 145 , an advertisement challenge module 146 , and a chatting module 147 .

The advertiser management module 141 is a module for managing information of advertisers, such as personal information of advertisers, unique identification information, advertisement details, advertisement product information, major advertisement genres, and preference models of advertisers.

The marketer management module 142 is a module for managing marketers' information such as marketer's personal information including names, contact information, IDs, account numbers, and the like, unique identification information, advertisements performed, and major advertisement genres.

The marketer management module is interlocked with SNS, etc., so that the number of SNS followers is updated in real time.

The search module 143 is a module used to efficiently search advertiser information, marketer information, advertisement announcement information, and the like by advertisers and marketers using a service platform in conjunction with the database.

As shown in FIG. 3 , the search module has a plurality of categories such as food, sports, fashion, games, pets, environment, society, finance, etc. It is provided so that marketer information or advertisement video can be easily checked.

The advertisement management module 144 is a module that allows advertisement auditions to be announced by advertisers and marketers to check advertisement advertisements.

As shown in FIG. 4 , on the notification screen provided by the notification management module, information on advertisement items, advertiser information, preferred marketer information (marketer gender, marketer age group, number of marketers owned followers, etc.), advertisement fee information, and the number of marketers recruited , notice deadline, etc.

In particular, the advertiser's maximum budget (or minimum budget) is indicated on the notice screen provided by the notice management module of the present invention, and accordingly, the marketer can perform advertisements according to the advertiser's budget.

For example, if an advertisement with a maximum budget of 300,000 won is advertised, and a marketer with a minimum advertising fee of 500,000 won applies for an audition for the above advertisement, the advertiser pays an advertisement fee of 300,000 won to the relevant marketer to shoot the advertisement. there will be

In addition, advertisers and marketers can immediately check the announcement through an alarm or the like when a new advertisement is announced in the announcement management module by setting the keyword of interest.

The matching module 145 is a module for recommending and matching a marketer suitable for an advertisement based on advertiser information and marketer information stored in a database when an advertisement is updated.

In addition, the matching module analyzes the preference of the advertiser including an artificial intelligence algorithm, and recommends a marketer to the advertiser based on the analyzed information to match the advertiser and the marketer.

The advertisement challenge module 146 is a module that allows the marketer to upload his/her own advertisement image through the marketer terminal 300 and check the advertisement image by the advertiser.

remind the marketer The actual thing he did before advertising video or , about the products you want to advertise in the future concept Take a video and display the filmed result in the advertisement challenge It is uploaded to the mediation server through the

Accordingly, the advertiser is uploaded to the advertisement challenge module. marketer's You can view the advertisement video and apply for an advertisement to the marketer that matches the advertiser's preference .

In addition, the marketer checks the advertisement announced in the advertisement management module, shoots a self-advertisement concept image based on the information on the advertisement product described in the advertisement, and uses the completed advertisement image (photographed material) to the advertisement challenge module It can be uploaded to an intermediary server through

In this case, the marketer may upload an advertisement image and additionally write information on advertisement fees for the concept of the advertisement image, and the advertiser selects a marketer with reference to this.

In addition, in the advertisement challenge module, the user can check advertisement images for each category, and as shown in FIG. 5 , on the main screen provided by the advertisement challenge module, when the user selects a category in the advertisement challenge module, the category of A popular advertisement video is provided to be exposed.

Accordingly, the advertiser can select a category containing the product to be advertised, compare marketer information, and select an advertisement model suitable for the advertisement concept and budget desired by the advertiser.

Since the advertisement concept image taken by the marketer self-photographed includes not only the external image of the marketer but also the advertisement production ability, the advertiser has the effect of obtaining the advertisement image at a relatively low cost.

The chatting module 147 is a module that allows the advertiser and the marketer to easily exchange detailed advertisement information and opinions after the advertiser selects a marketer.

The chat module is provided to adjust the chatting allowed range, such as chatting between marketers, chatting with advertisers, chatting with users who have already been registered as friends, according to the settings of users (advertisers and marketers).

Subsequently, the advertiser terminal 200 and the marketer terminal 300 communicate with the mediation server 100, and the advertiser and the influencer use the advertiser terminal and the marketer terminal, respectively, in the mediation server 100 according to the disclosed embodiment. You can use the platform provided.

A user terminal including the advertiser terminal and the marketer terminal is a mobile phone, a smart phone, a notebook computer, a digital broadcasting terminal, a personal digital assistant (PDA), a portable multimedia player (PMP), a navigation system, a slate PC, a tablet PC, a watch-type terminal, It may be implemented as a glass-type terminal (smart glass) or a head mounted display (HMD).

In addition, the user terminal includes an input unit, a wireless communication unit, a memory unit, an output unit, a control unit, an interface unit, a sensing unit, a power supply unit, etc., but not all of the above-described components are essential components, A user terminal may be implemented by many components, or a user terminal may be implemented by fewer components.

This concludes the description of the matching system 10 according to an embodiment of the present invention. Next, with reference to FIG. 6 , a method of matching an advertiser and a marketer through an audition according to a preferred embodiment of the present invention will be described in detail. do.

6 is a flowchart for specifically explaining the execution sequence of a method for matching an advertiser and a marketer through an audition according to an exemplary embodiment of the present invention. Each of the steps shown in FIG. 2 may be performed in the matching system 10 shown in FIG. 1 .

First, in the marketer information storage step (S10), the marketer terminal 300 may upload marketer information including the marketer name, price range, SNS data, interest category and interest keyword to the mediation server 100, and the mediation server is the Marketer information can be stored in a database.

The marketer information stored in the database prevents the announcement from being exposed in the audition announcement registration step (S30) described below only when the application qualification information of the audition information storage step (S20) to be described later is satisfied, or the audition announcement registration alarm step (S40) ) can be used to prevent an alarm from being delivered.

Next, in the audition information storage step (S20), the advertiser terminal 200 is the mediation server 100, and the company name, notice deadline, recruitment number, age group, category, and audition concept image, amount information, application qualification information (not shown) ) and advertisement audition information including blind settings (not shown) may be uploaded, and the mediation server may store the advertisement audition information in a database.

Next, in the audition notification registration step (S30), the advertisement audition information stored in the database is collected and the advertisement audition information is reprocessed to be provided and listed in the notification interface.

As a preferred embodiment of the reprocessing, the mediation server automatically extracts keywords related to the stored advertisement audition information from keywords stored in the database, and includes the extracted keywords in the advertisement audition information to be provided together on the advertisement interface. can do.

An example of an interface implementing the audition notification registration step is shown in FIG. 3 . The interface includes category or keyword information so that marketers applying for the audition can easily search for and participate in the audition corresponding to the category or keyword information, and advertisers can easily find more specialized marketers for the category or keyword. can make it

In addition, by including the audition concept image information, it is possible to visually provide a concept desired by the advertiser so that marketers with little experience in advertising can easily participate in the audition.

In addition, the amount information may include concept amount and model amount information that can be sold for each amount. By including the concept amount in the amount information, the advertiser can make a contract individually rather than proceeding with the contract including the overall advertising process including the concept and model with the relevant marketer.

Through this, even small marketers, who have not been able to receive financial benefits in the conventional way of contracting including the overall advertising process, can be encouraged to actively participate in advertising auditions.

In a preferred embodiment, in order to induce small-scale marketers who have little advertising experience but have creative ideas, the advertiser may input predetermined amount information into the concept amount information, and furthermore, even if the concept is not reflected in the advertisement, creativity This standout concept can be provided with an interface that includes a reserve concept amount that can be purchased for future use.

In addition, in the application qualification information (not shown), the number of YouTube subscribers and accumulated views, the number of Instagram followers and SNS influence figures that can be objectively calculated on SNS, including cumulative hits, may be included.

Providing an interface that can set the SNS influence value is so that advertisers can selectively handle information about marketers with SNS influence within a desired range, and in a preferred embodiment, the SNS influence on the application qualification information An interface to set the upper and lower limits of numerical values can be provided.

When the upper and lower limits of the SNS influence value are set from the advertiser terminal 200, mega-influencers are not unconditionally recommended, but marketers of a specific category most suitable for the advertiser's advertising marketing goals or products have the effect of being recommended. .

In addition, the eligibility information includes small and medium-sized marketers discount information (not shown) that allows virtual currency to be paid back to advertisers when it is set so that only small marketers can participate in the audition to induce the participation of advertisers. have.

This small and medium-sized marketer discount information enables not only small marketers but also all small advertisers who need to advertise their own products to actively utilize the matching method between advertisers and marketers through the audition of the present invention, so that small advertisers and small marketers can coexist. It has a desirable effect to induce.

Finally, information that can identify the marketer's personal information may be requested to be blindly processed through blind setting (not shown), and providing the blind setting interface provides an interface for setting the concept amount information has the same purpose as

As a preferred embodiment of the blind setting, when a marketer audition is applied, personal information including the marketer name, the number of YouTube subscribers and accumulated views, the number of Instagram followers and accumulated views, etc. can be requested and set to be blindly processed. An interface can be provided. .

When the blind setting is received from the advertiser terminal 200, advertisers do not have preconceived notions about the marketer's recognition, etc., and focus on the creative concept provided by the marketer, thereby enabling the advertiser to be recommended the most suitable marketer for the advertising marketing goal or product.

In addition, there is an effect that the mega-influencers are not recommended unconditionally, but various categories of marketers most suitable for the advertiser's advertising and marketing goals or products are recommended.

In addition, it has the effect of inducing small marketers to participate more actively in advertising auditions by using this advantage, and further, by further including the small and medium marketer discount information (not shown) in the blind setting, small advertisers and small marketers can encourage participation.

As described above, if the marketer information registered in the database is compared and contrasted with the support limit information, if the conditions of the marketer are not met, the announcement may not be exposed on the interface.

Next, referring back to FIG. 6 , in the audition notification registration alarm step ( S40 ), when the audition announcement is registered, an alarm is provided to the terminal of the marketer who sets the interest category or interest keyword corresponding to the category or keyword of the audition announcement do. As described above, when the marketer information registered in the database does not satisfy the application qualification information, the notification alarm may not be provided.

Next, in the audition participation information storage step ( S50 ), the marketer terminal 300 may deliver the audition participation information including the audition video material corresponding to the advertisement audition announcement to the mediation server 100 . In the audition participation information recommendation step ( S60 ), the audition participation information may be transmitted to the advertiser terminal 200 .

An example of an interface implementing the audition participation information recommendation step is shown in FIG. 4 . In the advertiser terminal 200 , a list including marketer names, price ranges, number of subscribers, and audition videos of marketers participating in the advertisement audition may be provided as an interface.

Here, as a preferred example, when blind setting is made by the advertiser in the audition information storage step, information for identifying the marketer including the marketer name, price range, number of subscribers, etc. may be blinded.

Next, referring back to FIG. 6 , in the marketer designation step ( S70 ), the marketer terminal used by the marketer selected by the advertiser in the interface of the audition participation information recommendation step from the advertiser terminal 200 to the mediation server 100 . information can be conveyed.

As a preferred embodiment of the marketer designation step (S70), the advertiser terminal may be set to designate the marketer including a priority in which suitability with the advertiser's advertisement concept is reflected.

Next, in the chat connection step ( S80 ), the advertiser terminal and the marketer terminal corresponding to the selected marketer information are connected to a chat server to exchange detailed advertisement information.

As a preferred embodiment of the chat connection step (S80), the advertiser terminal and the marketer terminal are connected to the chat server, and the marketer terminal device is connected to the chat server in the order of the priority information according to whether the contract is confirmed. .

An example of an interface implementing the chat connection step (S80) is shown in FIG. 9 . As shown in FIG. 9, the chat server may provide an interface that allows advertisers and marketers to exchange detailed advertisement information, and preferably provides an interface that allows the chat server to view the contract and request payment. can provide

This concludes the description of the execution sequence of the method for matching the advertiser and the marketer through the audition according to an embodiment of the present invention.

As described above, the present invention has a main technical idea to provide a matching method between an advertiser and a marketer through an audition, and since the embodiment described above with reference to the drawings is only one embodiment, the true scope of the present invention is claimed It should be determined by the scope.

10: Matching system 100: mediation server 120: database 140: module unit 141: advertiser management module 142: marketer management module 143: search module 144: notification management module 145: matching module 146: advertising challenge module 147: chat module 200: advertiser terminal 300: marketer terminal

Claims (5)

Marketer information storing step in which marketer information including marketer name, price range, SNS data, interest category and interest keyword is transmitted from the marketer terminal to the mediation server, and the marketer information is stored in the database of the mediation server; From the advertiser terminal to the mediation server An audition information storage step in which advertiser information including company name, advertisement deadline, recruitment number, age group, category, and advertisement audition information including an audition concept video are transmitted, and the advertiser information and advertisement audition information are stored in the database of the mediation server; An audition announcement registration step in which the mediation server extracts a keyword related to the stored advertisement audition information from keywords pre-stored in a database and registers the advertisement audition information including the keyword in an announcement interface; the mediation server is the marketer information An audition announcement registration alarm step of providing a registration alarm of the announcement to the marketer terminal including the category or keyword of the registered announcement; Participating in the audition including the audition video material corresponding to the audition announcement by the marketer terminal to the mediation server Audition participation information storage step of delivering information; Audition participation information recommendation step in which the mediation server delivers the audition participation information to the advertiser terminal; The advertiser terminal delivers the selected marketer information including priority information to the mediation server An advertiser through an audition comprising a; a chatting connection step of connecting the advertiser terminal and a terminal corresponding to the selected marketer information to a chat server in which the mediation server can exchange detailed advertisement information and marketer matching methods. The method of claim 1 , wherein the storing of the audition information further comprises amount information including information on a concept amount and a model amount that can be purchased for each amount. According to claim 1, The audition information storage step, Compared with the marketer information of the marketer information storage step, advertisers and marketers through an audition, characterized in that it further comprises application qualification information so that marketers who can apply for the audition are limited. of the matching method. According to claim 3, The audition notification registration alarm step, Advertisers and marketers through an audition, characterized in that the marketer information provides a registration alarm of the announcement only to marketer terminals that satisfy the application qualification information of the registered announcement of the matching method. According to claim 1, The mediation server, When an advertisement audition announcement is registered in the mediation server by the advertiser, an advertisement concept image taken directly by the marketer based on the information about the advertisement product described in the advertisement audition announcement Advertiser and marketer matching method through an audition, characterized in that it includes an advertisement challenge module that is uploaded and allows the advertiser to check the advertisement concept image.

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