WO2019117331A1

WO2019117331A1 - Influencer social media marketing service providing system having shop distribution function and influencer marketing efficiency analysis function, method therefor, and recording medium in which program for implementing same is stored

Info

Publication number: WO2019117331A1
Application number: PCT/KR2017/014551
Authority: WO
Inventors: 노준; 남영우; 김철환
Original assignee: 태그바이컴퍼니(주)
Priority date: 2017-12-12
Filing date: 2017-12-12
Publication date: 2019-06-20
Also published as: KR102028494B1; KR20190069916A

Abstract

The present invention relates to an influencer social media marketing service providing system having a shop distribution function and an influencer marketing efficiency analysis function and a method therefor and, more specifically, provides: an influencer social media marketing service providing system having a shop distribution function and an influencer marketing efficiency analysis function, the influencer social media marketing service providing system, which analyzes the data of influencers so as to provide an influencer marketing efficiency analysis result to clients, providing the shop distribution function to the clients in the form of an application programming interface (API), wherein the clients install the shop distribution function API, and then each client independently provides an influencer social media marketing platform, and thus the system can perform influencer selection and operation, which can increase marketing efficiency; a method therefor; and a recording medium in which a program for implementing the same is stored.

Description

And a method for analyzing marketing efficiency of Influencer social media marketing service, and a recording medium storing a program for implementing the method

The present invention relates to a system and a method for providing an Influencer social media marketing service having a shop distribution function and an Influencer marketing efficiency analysis function, and more particularly, The Influencer social media marketing service providing system that provides the analysis result to the customer provides the shop distributing function to the customer in the form of the application programming interface (API), and after the customer installs the shop distributing function API, The Influencer social media marketing service providing system with the function of distributing the shop that can select and operate the influencer that can increase the marketing efficiency by providing the Influencer social media marketing platform and the Influencer marketing efficiency analysis system, Method and pro for implementing it RAM is stored on the recording medium.

On the social media platform, everyone can share information and reviews about a particular brand of product or service, but there are consumers who are exceptionally more influential than others. The content they produce is similar to, or even more effective than, direct brand promotions. These social media content creators are called "Influencers". Opinions and stories about the specific products they share have a great impact on the awareness or purchase decisions of other consumers. As a result, the number of brands and agencies that are interested in influenza marketing continues to grow.

Influencer marketing is particularly effective in launching products, raising awareness of already launched products, and increasing the number of followers and social media content to enhance their presence on the social media platform. Despite the increasing use, there are still difficulties in finding and managing the appropriate influenza.

There are a few features that Influencer should be able to efficiently deliver branded messages. First, you should be able to reach the target social media audience of your brand. Because Influencers can target a more targeted audience, such as athletics, fashion, and pet lovers, they must be able to deliver branded images or messages that fit their specific campaign objectives. Influencers, with a certain degree of expertise on a single subject, can gain more consumers' trust as they target the public interested in a particular field. Finally, Influenza, which forms a strong bond with followers over social media users who have unconditional followers, will enable more valuable marketing. In other words, it is important to find a person who is reliable and fits the purpose of the brand. To do this, it is necessary to analyze the marketing effectiveness of the influenza.

As interest in marketing affects marketing, brands and agencies are wondering whether they can measure the performance of their campaigns in a better way, not just reach or engagement. The appeal of Influencer marketing is that the influence Influencer has on consumer behavior is beneficial to the brand in many ways. But it is not easy to find measurement and analysis methods to optimize the Influencers marketing campaign.

Meanwhile, the Influencers marketing market has the following problems.

From the perspective of companies (customers), the need for in-flight marketing is growing, but it lacks the ability to effectively do so. In other words, lack of capacity to utilize distributed personal media channels, and lack of quantified results, it is difficult to analyze marketing effects.

On the other hand, from the perspective of influencers, you may have difficulty in making business using your own marketing capability. Most of the Influencers are individuals and self-employed, making it difficult to develop into a business. For example, it is difficult to sourced sales products and there is a lack of infrastructure for payment, delivery, and customer satisfaction (CS).

Korean Patent No. 10-1751925 discloses an advertisement marketer mediation system and method for providing mediation services between a plurality of advertisers who request an advertisement job on-line and an advertisement marketer who performs and performs the job.

Korean Patent Laid-Open No. 10-2016-0075739 discloses a system and method for determining influencers in a social data network.

[Prior Art Literature]

Korea registered patent [10-1751925] (Registration date: June 22, 2017)

Korean Patent Publication [10-2016-0075739] (Published date: June 29, 2016)

SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide an Influencer social media marketing service that analyzes data of Influencer, The system provides the shop distribution function to the customer in the form of an application programming interface (API). After the customer installs the shop distribution function API, each customer independently provides the Influencer social media marketing platform. The present invention provides an Influencer social media marketing service providing system having a function of distributing a shop capable of selecting and operating an influencer which can increase the efficiency of an influencer marketing, and a recording medium storing a program for implementing the Influencer social media marketing service. .

The objects of the embodiments of the present invention are not limited to the above-mentioned objects, and other objects not mentioned can be clearly understood by those skilled in the art from the following description .

In order to achieve the above object, there is provided an Influencer social media marketing service providing system having a shop distribution function and an influencer marketing efficiency analysis function according to an embodiment of the present invention, An inrule social media marketing service providing server 110 for providing the social media marketing service; A system database 111 for storing a plurality of data required for an influencer social media marketing service; An influenza marketing efficiency analysis server 112 for analyzing the marketing efficiency of the affiliated Influencer member; A plurality of client company servers (120, 130) that independently provide an influencer with a mini shop after installing the social media marketing platform API provided from the influencer social media marketing service providing server; Customer databases (121, 131) storing a plurality of data required by the plurality of customer servers; An Influencer terminal (140) for creating and configuring a mini shop by connecting to the client company server and selecting a sale product, and adding the link information of the mini shop to the social network service (SNS); And an Influencer subscription terminal 142 for subscribing to the SNS of the Influencer and purchasing products through the link information of the MiniShop.

According to another aspect of the present invention, there is provided a method of providing an Influencer social media marketing service having a shop distribution function and an influencer marketing efficiency analysis function according to an embodiment of the present invention, Installing a social media marketing platform API having a shop distribution function provided from a social media marketing service providing server (S200); An authentication step (S210) of authenticating the login server when the login server accesses the login server; A mini shop configuration step (S220) for creating and configuring a mini shop by selecting a product to be sold by the influluencer terminal; Adding the link information of the miniShop to the social network service (SNS); A buying step (S230) of purchasing a product through the link information of the mini shop, An analysis step (S240) of analyzing the marketing efficiency of the influenza processor in which the influenza marketing efficiency analysis server is a member; And a fee calculation step (S250) of calculating a commission to be provided to the influluencer by the client company server in accordance with the order history due to the influencer and the analysis result of the influluencer efficiency.

According to an embodiment of the present invention, there is provided an Influencer social media marketing service providing system having a shop distributing function and an Influencer marketing efficiency analyzing function, and a computer readable recording medium storing a program for implementing the method .

According to the Influencer social media marketing service providing system having the shop distribution function and the Influencer marketing efficiency analysis function according to the embodiment of the present invention and the method thereof, according to the influencer data analysis, The Influencer social media marketing service providing system that provides the results to the customer provides the shop distribution function to the customer in the form of application programming interface (API), and after the customer installs the shop distribution function API, each customer independently By providing Influencer social media marketing platform, marketing efficiency can be increased.

Meanwhile, according to the Influencer social media marketing service providing system having the shop distributing function and the Influencer marketing efficiency analyzing function according to the embodiment of the present invention, according to the influencer social media marketing service providing system, It is possible to sell without having to insert all the products, and there is an advantage that it can be sold without limit to the sales method or the number. In addition, there is an effect that the commission based on the sale can be obtained.

Meanwhile, according to the Influencer social media marketing service providing system having the shop distribution function and the Influencer marketing efficiency analysis function according to the embodiment of the present invention and the method thereof, Based on the results of the analysis, it is possible to set the commission (advertising fee) of the relevant influencer, so that it is possible to effectively market within reasonable fees. In addition, there is an effect that a customer can independently configure and operate supporters (Influence group).

FIG. 1 is a block diagram of an Influencer social media marketing service providing system having a shop distribution function and an influencer marketing efficiency analysis function according to the present invention.

FIG. 2 is a flow chart showing an embodiment of a method of providing an Influencer social media marketing service having a shop distribution function and an influencer marketing efficiency analysis function according to the present invention.

3 is a diagram illustrating an independent platform providing method in a client company server having a shop distribution function according to the present invention.

4 is an explanatory diagram of a method of analyzing influen- cial marketing efficiency according to the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, .

On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In the present application, the term "comprises" or "having ", etc. is intended to specify the presence of stated features, integers, steps, operations, elements, parts, or combinations thereof, And does not preclude the presence or addition of one or more other features, integers, integers, steps, operations, elements, components, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the meaning in the context of the relevant art and are to be construed as ideal or overly formal in meaning unless explicitly defined in the present application Do not.

Hereinafter, the present invention will be described in more detail with reference to the accompanying drawings. Prior to this, terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary terms, and the inventor should appropriately interpret the concept of the term appropriately in order to describe its own invention in the best way. The present invention should be construed in accordance with the meaning and concept consistent with the technical idea of the present invention. Further, it is to be understood that, unless otherwise defined, technical terms and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Descriptions of known functions and configurations that may be unnecessarily blurred are omitted. The following drawings are provided by way of example so that those skilled in the art can fully understand the spirit of the present invention. Therefore, the present invention is not limited to the following drawings, but may be embodied in other forms. In addition, like reference numerals designate like elements throughout the specification. It is to be noted that the same elements among the drawings are denoted by the same reference numerals whenever possible.

1 is a block diagram of an Influencer social media marketing service providing system having a shop distribution function and an influenza marketing efficiency analysis function according to the present invention.

1, an Influencer social media marketing service providing system having a shop distribution function and an influencer marketing efficiency analysis function according to the present invention includes an Influencer social media marketing service providing server 110 A system database 111, an influenza marketing efficiency analysis server 112, a plurality of

client company servers

120 and 130, a plurality of

customer company databases

121 and 131, an influenza terminal 140, And an unread subscription terminal 142.

Here, the communication network may be configured without regard to its communication mode such as wired and wireless, and may be a local area network (LAN), a metropolitan area network (MAN), a wide area network (WAN) And the like. Preferably, the communication network referred to in the present invention may be the well-known World Wide Web (WWW).

The Influore social media marketing service providing server 110 is capable of communicating with the plurality of

client companies

120 and 130 through a communication network and provides the shop distributing function in API form to the

client companies

120 and 130 Thereby enabling the

client company servers

120 and 130 to provide an independent social media marketing platform.

The Influencer social media marketing service providing server 110 may be included in an operating server of an advertisement agency (not shown).

The system database 111 stores a plurality of data required for the Influencer social media marketing service and includes a member database 111a, a goods database 111b, an order history database 111c and an efficiency analysis result database 111d. .

The member database 111a may include identification information such as a login ID and a password used by members such as an influencer or a customer to log in, and information on a name, a resident registration number, a corporation registration number, a contact, and the like.

On the other hand, the goods database 111b stores information on the goods to be sold.

On the other hand, the order history database 111c stores the order details ordered in the corresponding mini shop according to the product sale link information.

Meanwhile, the efficiency analysis result database 111d stores the marketing efficiency analysis results of the influluencers received from the influluxer marketing efficiency analysis server 112. [

The Influore Marketing efficiency analysis server 112 analyzes the marketing efficiency of the Influencer members who have joined. The Influore marketing efficiency analysis server 112 may be configured in the Influore social media marketing service providing server 110. Accordingly, the Influencer social media marketing service providing server 110 may collect data for analyzing the influencer marketing efficiency through the communication network.

Influencer's marketing efficiency analysis methods include analysis of advertising, analysis of advertising performance, analysis of adventure, analysis of advertising category, analysis of advertising fatigue, calculation of cost per follow (CPF), analysis of information of influencer, A follow-up analysis, and a pan analysis. Details of the marketing efficiency analysis method of Influencer will be described with reference to FIG.

The

client company server

120 or 130 provides a mini-shop to the influencer after installing the social media marketing platform API provided from the influencer social media marketing service providing server 110.

The

customer databases

121 and 131 store a plurality of data required by the plurality of

customer servers

120 and 130, respectively.

The customer company database 121 includes a hub product database 121a, a registered product database 121b, and an order history database 121c. The customer company database m 131 includes a hub product database 131a, a registered product database 131b, and an order history database 131c.

The

hub product databases

121a and 131a store lists of products registered by advertisers and companies for sale. Influencers can sell the products in the herbal product database in their mini-shop. Items in the herbal product database include all items related to sales such as product name, category, supply price, sales price, product image, delivery information, refund information, and the like.

The registered

goods databases

121b and 131b store the registered goods registered in the own mini shop of the relevant influsive person and the

order history database

121c and 131c store the order details of the purchase order received in the mini shop of the relevant inflator Is stored.

Contents of each

order history database

121c and 131c for each customer are stored in the order history database 111c of the system database 111. [

In the above embodiment, the system database 111 for storing information for implementing the present invention is stored in the member database 111a, the commodity database 111b, the order history database 111c, and the efficiency analysis result database 111d Databases, the configuration of the database including such classification can be changed according to the needs of those skilled in the art. Like the system database 111, the

customer company databases

121 and 131 are classified into three databases, but the configuration of the database including such classification can be changed according to the needs of those skilled in the art.

On the other hand, in the present invention, a database is a concept including not only a consultation database but also a database in a broad sense including data recording based on a computer file system, It is to be understood that the present invention can be included in the database referred to in the present invention.

The Influencer terminal 140 is a digital device including a function of searching for a desired information through a communication network or performing a variety of activities. The Influencer terminal 140 may be a personal computer (for example, a desktop computer , A notebook computer, etc.), a workstation, a PDA, a web pad, a mobile phone, and the like, and is equipped with a microprocessor so that it can be used as an Influencer terminal 140 according to the present invention. .

In addition, the Influencer terminal 140 can connect to the client company server 120 to create and configure its own mini shop 141, and can store link information for purchasing products of the mini shop, (SNS), so that the influencer can obtain the advertisement fee (commission) profit according to the commodity purchase order purchased through the Influencer subscription terminal 142.

On the other hand, the influenza subscribing terminal 142 is a terminal for subscribing to the influenza SNS, and may be a terminal of the potential purchaser according to the social media marketing activity of the influluencer. The Influucer subscription terminal 142 has the same attributes as the Influ notary terminal 140. The Influencer Subscription Terminal 142 subscribes to the SNS of the Influencer and is able to purchase the product through the Influencer's Minishop link information.

FIG. 2 is a flowchart illustrating a method of providing an Influencer social media marketing service having a shop distribution function and an influencer marketing efficiency analysis function according to the present invention.

Referring to FIG. 2, an Influencer social media marketing service providing method of the Influencer social media marketing service system having a shop distribution function and an influencer marketing efficiency analysis function according to the present invention comprises: Installs a social media marketing platform API having a shop distribution function provided from the in-flight advertiser social media marketing service providing server 110 (S200).

Thereafter, the login server 140 authenticates the login server 140 by connecting to the client server 120 (S210).

The protocol between the Influore social media marketing service providing server 110 and the client company server 120 uses JSON (JSON).

For reference, JSON is an open standard format that uses human-readable text to convey data objects consisting of attribute-value pairs. For asynchronous browser / server communication (AJAX), it is a major data format that largely replaces XML (using AJAX). In particular, it is known as a way of expressing the data when exchanging data on the Internet. There is no particular restriction on the type of data, and it is particularly suitable for representing variable values in computer programs. It is originally derived from the JavaScript language and conforms to the syntax of JavaScript, but is a language-independent data format. This means that the code for parsing and generating JSON data is easily available in many programming languages, including C, C ++, C #, Java, JavaScript, Perl, and Python, because it is programming language and platform independent.

The detailed steps of the authentication step (S210) are as follows.

As the Influ notation terminal 140 logs in, the influluencer member ID and the customer ID are transmitted to the Influencer social media marketing service providing server 110 to request a token (1). Thereafter, the system checks the member database 111a of the system database 111, and transmits the OAuth token to the client company server 120 (3). Then, the Influ notation terminal 140 can access the customer database (4).

OAuth consists of a user, an OAuth provider, and an OAuth customer. To use the API, a user logs in to the OAuth customer service. The OAuth customer issues a request token and secret key to the OAuth provider. And finally obtains an access token (Access Token). OAuth 1.0 has a vulnerability to a session-fixed attack that fixes an authorized user's session, and OAuth 2.0 is currently being proposed and is most commonly used in services using open APIs such as Google, Facebook, and Twitter . An access token is an object that contains the security information needed to perform logon (login). It is created at logon and requires a single copy of the token per process. It identifies the privileges of a user, user group or user, and is used to restrict access and system operation of security objects in the system.

Thereafter, the Influore reader terminal 140 selects a product to be sold and generates and configures the mini shop 141 (S220).

The detailed steps of the minishop creation and configuration step S220 are as follows.

When the Influ notation terminal 140 requests the product inquiry, the customer company server 120 sends a product inquiry request to the Influencer social media marketing service provision server 110 (5). Thereafter, the goods are inquired from the goods database 111b of the system database 111 (6), and the goods list is received (7). When the influluencer terminal 140 selects a commodity to be sold in the commodity list, the commodity is added to the commodity database 121b of the customer company database 121 (8).

When the influsive terminal 140 adds the link information of the miniShop to the social network service (SNS), the influser subscription terminal 142 purchases the product through the link information of the miniShop (S230) .

The detailed steps of the purchase step S230 are as follows.

When the influluencer subscription terminal 142 requests purchase of goods from the customer company server 120, the customer company server 120 sends a product order request to the Influencer social media marketing service provision server 110 ). The Influencer social media marketing service providing server 110 stores the order details in the order history database 111c of the system database 111 (10). Thereafter, the Influencer social media marketing service providing server 110 delivers the order success to the client company server 120 (11). Then, the customer server 120 stores the order details according to the product order request in the order history database 121c of the customer company database 121 (12).

Meanwhile, the analysis result of analysis of the marketing efficiency of the influlu notar marketing efficiency analysis server 112 as an affiliate member is transmitted to the client company server (S240).

The customer company server 121 calculates a fee (advertisement fee) to be provided to the influluencer in accordance with the order history 13 and the analysis result of the influluenza efficiency analysis in operation S250.

That is, the analysis results of the marketing efficiency of the influluencers are provided in the influluar marketing efficiency analysis server 112, and the results of the marketing efficiency analysis provided when the customer is selected as the supporter or the advertisement fee , And then the advertisement fee (fee) can be executed.

FIG. 3 is a diagram illustrating an independent platform providing method in a client server having a shop distribution function according to the present invention.

The customer having the shop distribution function according to the present invention supplies all the products to be sold and supports all things related to sales such as settlement, delivery, and customer satisfaction.

The influlux terminal 140 connected to the client company server 120 can confirm the goods list 310 sold in the customer-provided social market.

The Influencer terminal 140 can create (320) a personalized mini shop (shopping mall) by selecting a product to be sold with a simple "click"

Thereafter, the post posted to the influenza SNS 330 includes a purchase link (mini-shop link information) 331 for the advertisement product.

Influencer can publish the minishop link information to all social networking sites such as cacao, Facebook, and blog.

This makes it possible to sell all of the products registered on the customer-provided social-market service without the need for personal purchase.

In addition, the Influencer terminal 140 is not provided by the customer server 120, but a product provided by the Influencer social media marketing service providing server 110 can be added and sold in the Mini Shop.

In other words, Influencer can build your shopping mall simply by clicking on the product.

4 is an explanatory diagram of a method for analyzing marketing effectiveness of influenza according to the present invention.

As shown in FIG. 4, the analysis method of influlu report marketing efficiency according to the present invention can be applied to analysis of advertising, analysis of advertising performance, analysis of advertisement, analysis of advertisement category, evaluation of advertisement fatigue , CPF (Cost Per Follow) calculation, Influencer information analysis, statistical analysis by date, follow analysis, and fan analysis. Data analysis technology can use big data analysis technology.

1. In the analysis of the engagement, the score of the influencer is calculated using the following equation (1).

&Quot; (1) "

Influence score = (follower X weight 1) + (good X weight 2) + (comment X weight 3) + (share X weight 4)

Here, the weights 1 to 4 are values that are constantly adjusted while being digitized.

On the other hand, in social network service (SNS), a follower (reader) means that another friend names me as a friend, and following (subscription) (or follow) (Subscription) to the story of the friend.

2. Analyze the performance of the advertisement by comparing the score 1 (comment + favorite + share) of the posted article with the request of the advertisement and the score 2 (comment + favorite + share) of the article without advertisement , Judging whether Influencer's efforts on advertising are working.

3. By the analysis of the attack, exclude the imaginary of comment.

Here, abusing refers to any act that damages marketing service providers, customers, and other users of the marketing service system (influencers) by interfering with the operation of marketing services in an unusual manner when providing in-flight marketing services .

For example, you can exclude followers with a large number of third-languages (except English, Korean, and Chinese), consistently remove comments of similar types, exclude more than n duplicate comments, it may be excluded in calculating the Influence score for a publication having n or more identical hash tags.

4. Ad category analysis finds out the most posted categories through the category analysis of the usual postings of the relevant influenza.

5. Advertising fatigue analysis is to determine the number of posts in the ad format.

For example, a post with a certain pattern of advertisement format is regarded as an advertisement, and if the number of m < th >

6. CPF (Cost Per Follow) refers to the advertising cost per one person, which is calculated using Equation (2) below.

&Quot; (2) "

CPF = the amount of advertising / followers paid to this Influencer

7. Influencer's information analysis is to analyze personal information such as gender, age, occupation, hobbies, etc. of Influencer.

8. By statistical analysis by date, count the number of likes, comments, and shares by date.

9. Follow-up analysis will be classified as an advertising account if the follow-up in the Influencer's SNS is greater than the specified number.

10. Fan analysis analyzes the ID, name, introductory article of the relevant Influencer fan (follower), analyzes which country fan is more in the language analysis, judges the ghost fan by checking the profile image of the fan It can analyze gender (male / female), object and age (10s / 20s / 30s / 40s) through image analysis, and it can analyze the post posting count of fan, follower / following comparison, post image analysis The score of the fan can be quantified.

Although the method of providing the Influencer social media marketing service having the shop distribution function and the Influencer marketing efficiency analysis function according to the embodiment of the present invention has been described above, A computer readable recording medium storing a program for implementing an Influencer social media marketing service providing method, and a computer readable medium for implementing an Influencer social media marketing service providing service with a shop distribution function and an Influencer marketing efficiency analysis function Of course, a program stored in a recording medium is also possible.

That is, the Influencer social media marketing service providing method having the shop distribution function and the Influencer marketing efficiency analyzing function described above can be implemented by a tangible program of instructions for implementing the Influencer social media marketing service, It will be understood by those skilled in the art that the present invention may be embodied and carried out. In other words, it can be implemented in the form of a program command that can be executed through various computer means, and can be recorded on a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention or may be those known and available to those skilled in the computer software. Examples of the computer-readable medium include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs and DVDs, and optical disks such as floppy disks. Magneto-optical media and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, USB memory, and the like. The computer-readable recording medium may be a transmission medium such as a light or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a data structure, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.

Claims

A system for providing an Influencer social media marketing service having a shop distribution function and an Influencer marketing efficiency analysis function,

An Influencer social media marketing service providing server 110 providing an independent social media marketing platform API as a client company;

A system database 111 for storing a plurality of data required for an influencer social media marketing service;

An influenza marketing efficiency analysis server 112 for analyzing the marketing efficiency of the affiliated Influencer member;

A plurality of client company servers (120, 130) that independently provide an influencer with a mini shop after installing the social media marketing platform API provided from the influencer social media marketing service providing server;

Customer databases (121, 131) storing a plurality of data required by the plurality of customer servers;

An Influencer terminal (140) for creating and configuring a mini shop by connecting to the client company server and selecting a sale product, and adding the link information of the mini shop to the social network service (SNS); And

An Influencer subscription terminal 142 that subscribes to the SNS of the Influencer and purchases the product through the link information of the MiniShop,

, And the Influencer social media marketing service provision system with in-flight marketing efficiency analysis function.
The method according to claim 1,

The system database includes:

A member database, a product database, a first order history database, and an efficiency analysis result database,

The customer company database includes:

A hub product database, a registered product database, and a second order history database,

Wherein the first order history database stores all the data stored in the second order history database, and wherein the first order history database stores all data stored in the second order history database.
The method according to claim 1,

The influenza marketing efficiency analysis server comprises:

Data analysis and image analysis techniques are used to analyze and analyze advertising, ad performance analysis, ad campaign analysis, ad category analysis, ad fatigue analysis, cost per follow (CPF) A follower analysis function, and a fan analysis are performed on the basis of the analysis result.
A method of providing an Influencer social media marketing service having a shop distribution function and an Influencer marketing efficiency analysis function,

A step (S200) of installing a social media marketing platform API having a shop distribution function provided from an influencer social media marketing service providing server;

An authentication step (S210) of authenticating the login server when the login server accesses the login server;

A mini shop configuration step (S220) for creating and configuring a mini shop by selecting a product to be sold by the influluencer terminal;

Adding the link information of the miniShop to the social network service (SNS);

A buying step (S230) of purchasing a product through the link information of the mini shop,

An analysis step (S240) of analyzing the marketing efficiency of the influenza processor in which the influenza marketing efficiency analysis server is a member; And

A commission calculation step (S250) of calculating a commission to be provided to the influluencer by the client company server according to the order history due to the relevant influluxer and the analysis result of the influluenza efficiency;

And an Influencer social media marketing service with in-flight marketing efficiency analysis function.
5. The method of claim 4,

The authentication step (S210)

(1) of transmitting an Influencer member ID and a customer ID to the Influencer social media marketing service providing server to request a token; And

(3) confirming the member database of the system database (2), transferring the token to the client company server

The method according to claim 1, further comprising the steps of:
5. The method of claim 4,

The purchasing step (S230)

(9) requesting an order for goods to the Influencer social media marketing service providing server upon receipt of a product purchase request through the Influencer subscription terminal;

Storing the order details in the first order history database of the system database (10);

(11) the Influencer social media marketing service providing server transmitting order success to the client company server; And

(12) of storing the order details according to the product order request in the second order history database of the customer company database,

The method according to claim 1, further comprising the steps of:
5. The method of claim 4,

The analyzing step (S240)

Data analysis and image analysis techniques are used to analyze and analyze advertising, ad performance analysis, ad campaign analysis, ad category analysis, ad fatigue analysis, CPF (Cost Per Follow) calculation, influencer information analysis, A follower analysis function, and a fan analysis. The method of providing Influencer social media marketing service having the function of analyzing the marketing efficiency of Influencer.
8. The method of claim 7,

The above-

The score of the influencer is numerically expressed using Equation (3) below,

&Quot; (3) "

Influence score = (follower X weight 1) + (good X weight 2) + (comment X weight 3) + (share X weight 4)

(Where the weights 1 to 4 are values that are constantly adjusted while being numerically expressed)

The above-

(Comment + favorite + share) of the posted article requested by the advertisement is compared with the score 2 (comment + favorite + share) of the posted article without advertisement, and the usual post is compared with the advertisement post.

The above-

A post with at least n identical hashtags for a given period of time, except for those with more than n duplicate comments, with the exception of similar types of comments, with the exception of English, Korean, and Chinese with a large number of third-language followers The influence score is calculated, and the influence score is calculated.

The advertisement category analysis includes:

The most popular posting categories are identified through analysis of the usual postings of the relevant influencer.

The advertisement fatigue analysis may include:

The advertisement having a certain pattern of advertisement format is regarded as an advertisement and the number of advertisements is regarded as an advertisement if the face of the relevant inflator and the number of the m &

The CPF (Cost Per Follow)

As an advertising fee per follower

Is calculated using Equation (4) below,

&Quot; (4) "

CPF = the amount of advertising / followers paid to this Influencer

The information analysis of the influen-

It analyzes personal information such as gender, age, occupation, hobby, etc. of the relevant influencer,

According to the statistical analysis by date,

The number of likes, the number of comments, and the number of shares by date are counted,

The follow-up analysis includes:

If the follow-up from the SNS of the Influencer is more than the predetermined number, it is classified as an advertisement account.

The fan analysis may include,

It analyzes the ID, name, introductory article, etc. of the relevant Influencer fan (follower), analyzes the number of fans in the country by language analysis, judges whether the fan image is profile image, judges the ghost fan, (Male / female), objects and age (10s / 20s / 30s / 40s), and the number of postings of fans, number of followers / followings, To provide a shop distribution function and an influenza marketing efficiency analysis function.