KR20110032878A - Keyword ad. method and system for social networking service - Google Patents

Abstract

PURPOSE: A keyword advertisement method in an SNS(Social Networking Service) is provided to display a keyword advertisement which is related to a keyword inputted in the SNS service program. CONSTITUTION: If an advertiser searches a registered keyword of a keyword advertisement DB, a system displays the registered keyword to the advertiser(401). The advertiser selects the displayed keyword. If there is no desired keyword, the advertiser inputs a desired keyword(402). The system confirms whether the inputted keyword is registration disable keyword or not(403). The system registers the advertisement data after the selection of the keyword(404). If the keyword is selected, the system registers advertisement data(405).

Description

Keyword advertising method and system implemented in SNS program {Keyword Ad. Method and System for Social Networking Service}

The present invention relates to a method and a system for an electronic advertisement using an SNS program, and more particularly, in order to effectively distribute an electronic advertisement of an advertiser through a network, an electronic corresponding to a keyword extracted from a sentence input by a user into an SNS program. The present invention relates to an advertisement method and system for providing an electronic advertisement to generate advertisement performance by increasing the association between the interest of the user and the advertisement by providing the advertisement.

With the development of the Internet, various methods such as e-mail, instant messenger, and chat are used for communication between users on the network. Recently, many social networking services (SNS) that communicate based on the relationship between users have appeared. It was. SNS is an online social networking service. It is a concept that encompasses one-person media, one-person community, information sharing, etc., and is a community-type website set up for the purpose of inviting participants to introduce friends to each other and broaden their friendship. Social networking has become a new means for people to communicate with each other and share information. Today, millions of people use social networking websites every day. Social networks have been in the spotlight for the last few years as new media (new media). The strength of social networks is that they can collect tens of millions of unique service users and communicate with them multiplely. These SNSs are basically provided on the web, but they can be used through SNS-only programs. However, in the current SNS service, there is a method in which the SNS service provider can directly profit.

(There is no object to charge or a suitable step to perform charging), the SNS provider tended to provide SNS services only as a means to maintain a fixed number of users. Therefore, as the SNS service matures and the influence of the SNS increases, the SNS service provider needs a profit model that can actively use the SNS while minimizing the rejection of the SNS user.

As the Internet is becoming more common and the number of users using the Internet is increasing, various advertising methods for Internet users are emerging. Advertisements using keywords include contextual advertisements, along with keyword advertisements that insert a desired keyword into a search box and insert the advertisement into a search result screen. The contextual advertisement is an advertisement that extracts a keyword from an internet newspaper article or a sentence and inserts an advertisement link.

Keyword advertising is a form of advertising in which the netizens exclusively expose the advertisement only to the search result page when advertisers purchase a specific keyword and then search by the search word including the keyword. Because you can show your ad only to people who are interested in a particular product or issue, you can increase your targeted advertising effectiveness and high ad clickthrough rates.

Contextual advertising is an Internet advertising technique that automatically exposes highly relevant advertisements by analyzing the content and context of the website. Contextual advertising is meaningful in that it provides more relevant advertisements than existing keyword advertisements and provides various advertising means to advertisers. This is because it reflects the needs of advertisers who want accurate customer targeting, users who do not want to expose advertisements irrelevant to themselves, and the Internet industry's demand to increase advertising costs with advertisement effects. A good example is Google's AdSense.

However, in the existing contextual advertisements, advertisement links are hung on words of web pages that are read by the user. Most of the contextual advertisements are linked to keywords that are different from the interests of users, and thus the effect of the advertisement is extremely low.

The present invention has been made to improve the prior art as described above, unlike the advertisement hanging on a keyword extracted from a pre-produced article or sentence, for the sentence or word entered directly on the SNS, that is, the user directly It is an advertising system that enhances the effect of advertising by increasing the relationship with users by extracting keywords with high interests related to them in real time and matching and providing advertisements of keywords matching or related keywords.

In order to implement this, after analyzing the message input by the user in a predetermined SNS service, the keyword is extracted and collected, and the popular keyword is selected through a specific algorithm in consideration of the number of times the user inputs the keyword and the number of times selected by the advertiser. To implement a rating task. The graded keyword is stored in the keyword DB, and can be provided to the advertiser in various ways when the advertiser purchases the keyword. In addition, the keyword implements the effect of increasing the rating or ranking when receiving a lot of selection of the advertiser, when receiving a selection from the user. Before registering the keyword in the keyword DB, the swearing or degenerate words that can hinder the social ideology of social ideology are implemented so as not to be sold in comparison with the non-registered words registered in the dictionary.

Keywords registered in the keyword DB are given a differential price for each grade and are selected and purchased by the advertiser, and are stored in the advertisement DB in connection with the advertisement information of the advertiser. When the message used by the user includes the keyword associated with the advertisement or a keyword related to the keyword, the advertisement information in the advertisement DB is exposed to a specific space on the SNS program or the advertisement is linked to a keyword in the context. Implement

When a user message includes the corresponding keyword or the associated keyword, it is automatically implemented to expose the advertisement with the keyword in a specific space on the program.

In addition, by providing a device in the program for the benefit of the user using the advertising link is implemented so that the user can have a substantial benefit when using the advertising link.

To this end, the user of the SNS program uses a lot of messages by using the SNS, and the more keywords are extracted and the more the link is taken, the more the message is sent to the user, the more benefits are obtained. Implement so that

Through the algorithm that quantifies the contribution of the user according to the activity of the user, it should be aimed at measuring the contribution of the user, assigning a grade according to the contribution, and receiving differential benefits according to the grade.

In order to prevent illegal use (abusing) of the user, the same keyword or related keyword input within a predetermined time period may be matched with an advertisement link only once or an advertisement may be exposed in a specific space.

In order to achieve the above object and solve the problems of the prior art, the SNS keyword advertising method according to the present invention, the user is required for the differential compensation and compensation according to the user's contribution and the reception of the advertisement in a predetermined SNS service or SNS program Step to install and use SNS service or program after agreeing to collection of user messages for information provision and keyword DB construction

Extracting, collecting, replenishing, and storing keywords in messages exchanged between users in a predetermined SNS service, setting keyword grades through a predetermined algorithm, and creating a keyword DB;

Showing a keyword on the keyword DB to the advertiser or searching for or entering a keyword to select a keyword, and then inputs his own advertisement information and then pays a predetermined advertising fee,

When a keyword receives a lot of advertisers' choices, it adjusts the rank or rank of the keyword when it is selected by the user, extracts the keyword by receiving the sentence that the user has written and sent while using the SNS program, and compares the keyword with the keyword of the keyword DB. Linking the advertisement information corresponding to the keyword to the keyword or exposing it in a predetermined space on the program.

In the sentence sent by the user, the number of keywords corresponding to the advertisement information, the number of other users connected to the user to see the advertisement, the transmitted advertisement information is selected, and the number linked to the link of the advertisement is identified and the numbers are algorithmized. Evaluating the contribution of users by quantifying by.

And providing a predetermined advertisement fee or points or other benefits to the user who posted the advertisement upon exposure of the advertisement based on the contribution of the users.

According to the present invention, there is provided an SNS keyword advertising method and system capable of displaying a keyword advertisement associated with a keyword entered by the user on a program providing an SNS service.

In addition, according to the present invention, by displaying the keyword and the advertisement data input by the SNS user on the program is possible to target the user and provides an SNS keyword advertising method and system having an expected effect when the advertiser is advertising.

In addition, according to the present invention, by providing the advertisement data only to a user corresponding to a predetermined condition using the keyword information input by the user SNS keyword advertising method that can target the user and the expected effect when the advertiser has an advertisement and A system is provided.

In addition, according to the present invention, there is provided a SNS keyword advertising method and system that can generate revenue using SNS by charging advertisers who want to advertise that can target the SNS program user.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above-described embodiments, which can be variously modified and modified by those skilled in the art to which the present invention pertains. Modifications are possible. Accordingly, the spirit of the present invention should be understood only by the claims set forth below, and all equivalent or equivalent modifications thereof will belong to the scope of the present invention.

1 is a structural diagram showing the overall structure and flow of the invention.

In the use of the SNS program 130, the user 140 agrees to receive an advertisement in the SNS program and to collect user messages for differential rewards, personal information necessary for compensation, and keyword DB construction in the SNS program. Install an SNS service or program. The user's personal information and consent contents are stored in the user DB 123 in the SNS keyword advertising system 120 through the installed program 130. In addition, when the user transmits a message to another user using the eye program 130, the user first transmits the message to the user search unit 126 immediately before being transmitted to the other user, and the transmitted message is extracted from the keyword advertisement DB ( 122). At this time, the user search unit determines whether to register the keyword in comparison with the non-registerable keyword in the keyword advertisement DB 122. In addition, it checks the frequency of keywords in the messages sent by the user and manages them by frequency ranking.

Advertiser 100 is transferred to the SNS keyword advertising system 120 through the user interface 121 to search for the keyword to be purchased in the keyword advertising DB 122 or directly input the keyword required by the user. At this time, the user search unit determines whether to register the keyword in comparison with the non-registerable keyword in the keyword advertisement DB 122. Keywords are adjusted by keyword according to the number selected by the advertiser and the like, and the categories are classified according to the advertiser's personality and business type. The keywords selected by the advertiser are presented at different prices according to the keyword grades, and the advertiser can purchase various types of advertisement products according to the term of use of the keywords, the number of exposures, and the number of times of user selection. After the advertiser selects a keyword and inputs his advertisement data and pays, the advertisement data and keyword information selected by the advertiser are stored in the keyword advertisement DB 122.

When the user 140 exchanges a message with another user using the SNS program 130, the message is first transmitted to the user search unit so that the advertisement in the keyword advertisement DB 122 is transmitted by the advertisement data search unit 125. Search for the existence of a linked keyword or a keyword in the same category. If there is advertisement data matching the above keyword, the data is inserted into the keyword in the user's message via the display control unit 124 or retransmitted to the user's SNS program 130 to expose the advertisement to a specific position of the SNS program. do.

If the advertiser is not a search term that matches the search term completely, the advertiser may send an advertisement to the keyword associated with the search term.

The user 140 who receives the advertisement shares a message in which the advertisement is inserted with another user to which the advertisement is connected, or shares an advertisement associated with a keyword. At this time, the number of users including the keyword matching the keyword advertising DB (122) in the message, the number of other users connected to their own to receive the message inserted, the advertiser or the other user selects the advertisement Data such as the number of views of the advertiser page of the user is collected and the data is stored in the user DB 123.

The data is used as a criterion for evaluating the contribution of the user to the advertisement according to a predetermined algorithm, and sets the contribution level of the user based on the evaluation of the contribution. According to the degree of contribution, the user receives a portion of the advertising fee from the SNS keyword advertising system 120 differentially.

Hereinafter, with reference to the accompanying drawings will be described an embodiment of the present invention in detail.

2 is after the user agrees to receive the advertisement in the predetermined SNS service or SNS program and to collect user messages for providing personal information and keyword DB construction necessary for differential compensation and compensation according to their contribution, and installing the SNS service or program Is a flowchart illustrating the steps used.

In step 201, the user downloads the installation file of the SNS program from the Internet, and in step 202, the user agrees to the collection and use of personal information according to the Personal Information Protection Act. At this time, the personal information is information for receiving the differential compensation according to the contribution of one's own advertisement, and it is a process of agreeing that personal information can be used within the personal information protection law. Step 203 is a step of agreeing to collect keywords for the advertisement, and step 204 is a step of agreeing to the differential compensation according to the reception of the advertisement and its contribution in the SNS program. Step 205 is a step of using the SNS program after installation. If any of the steps 202, 203, or 204 is not agreed, the program installation and use of step 205 cannot be performed.

3 illustrates the steps of extracting, collecting, replenishing, and storing keywords in a message exchanged between users in a predetermined SNS service, setting a keyword grade, and creating a keyword DB through a predetermined algorithm. Step 301 is a step of receiving an input message of the user and extracts a keyword by analyzing the message sentence received in step 301. In this case, a method of extracting keywords extracts only keywords that have been omitted from the search using a keyword indexer which is generally used. Step 303 compares the keywords stored in the existing keyword DB, and if the keyword sent by the user does not exist in the DB, it is stored in a temporary list in the DB and corresponds to the registered non-conforming word previously set in step 304. Check if it is. If the extracted keyword exists in the existing keyword DB in step 303, step 304 is omitted and in step 305 the frequency of appearance of the keyword is stored. Step 306 is a step of storing the keywords and the frequencies passed through step 305 in the keyword DB.

The user ratings of keywords by frequency are classified into 5 ranks in order of frequency, with the top 10% of the keywords being ranked 1st, the top 20% of the keywords being ranked 2, the top 40% of the keywords being ranked 3, and the top 60%. The above keywords are classified into 4 grades and the rest into 5 grades.

4 is a flowchart of a step of showing a keyword on a keyword DB to an advertiser or searching for or entering a keyword to select a keyword, and then inputs his own advertisement information and then registers the advertisement data.

In step 401, the advertiser searches for a keyword registered in the keyword advertisement DB and shows the registered keyword to the advertiser. In step 402, the advertiser selects a given keyword or directly enters a keyword if there is no desired keyword in the keyword DB. In this case, if there is a keyword presented in the search results, the process proceeds to the step of registering the advertisement data in step 405. If there is no abnormality after checking whether the keyword is not registered, if the keyword is selected, the keyword may be selected and registered. . The advertisement data is registered after inputting the Internet address link of the advertisement to be inserted directly into the keyword and the text of 15 characters or less.

4A is an exemplary view illustrating a process of FIG. 4 as an example screen.

After the payment of the advertisement fee is confirmed, the advertisement information of the advertiser is matched to the keyword selected by the advertiser. Keywords are selected by the advertiser so that they are automatically included in the categories regularly classified according to the characteristics of the advertiser. Many keywords of the advertiser are given an advertiser selection grade according to the number of choices. Similar to the above user keyword grades, advertiser keyword grades are classified into 5 ranks according to the frequency of advertiser selection, with the highest 10% of keywords being rated 1, the top 20% of keywords being rated 2, and the top 40% The keyword is classified into 3 grades, the top 60% or more keywords are classified into 4 grades, and the rest are classified into 5 grades. The selling price to be paid by the advertiser may be differentially applied according to the number and type of representative keywords, the number of related keywords related to the representative keywords, the frequency of occurrence of keywords, and the keyword preferences of other advertisers. In addition, the number of times that the advertisement data corresponding to the representative keyword and the associated keyword are exposed to users and the number of times the advertisement data is selected may be reflected in the price. After the advertiser completes the input on the screen of FIG. 4A, the advertiser makes a payment for the advertiser by a predetermined billing system.

5 is

It is an exemplary view illustrating a method of providing an advertisement when the keyword included in the user's message does not exactly match the keyword of the advertiser and the keyword of the advertiser and the related keyword appear in the sentence of the user message. For example, when the keyword group purchased by the advertiser A 501, the advertiser B 502, and the advertiser C 503 is as shown in the example, the common keyword is the computer 504. In this case, the remaining keywords except the common keyword are defined as the association keyword 505. When the user's message includes a keyword such as (hard disk) or (CD-Rom) instead of the keyword selected by the user in the associated keyword 505, the algorithm is exposed. This allows advertisers to expand their range of advertising by expanding their selected keywords based on the selection of other advertisers B (502) and advertisers (C 503) who have purchased similar keywords, even if they have not purchased or selected them. There is.

FIG. 6 is a diagram illustrating an example in which the process of FIG. 5 is implemented. In FIG. 5, if the advertiser C 503 does not purchase the keyword PC, but wants to advertise the keyword associated with the selected keyword, the advertiser C 503 selects (use an associated keyword) in FIG. 4A. When the user inputs and transmits a PC keyword in the user message window of 604, the PC is included in the associated keyword of FIG. 5, so an advertisement link is applied to the PC keyword of 603, or the advertisement message window 601 is displayed on the upper side. The advertisement data input by the advertiser C 503 is exposed.

Using the example screen of FIG. 6 as an example, when a user inputs a message 'to consider a PC' in step 603 and transmits the message to a server, the server receiving the full text extracts and stores the keyword PC and then uses the keyword 'PC'. The keyword of the selected advertiser is indexed and matched, the advertisement data is input to the keyword, and then resent to the user's program. In step 602, a message in which the advertisement data (link) is inserted is output to the user's program, and when another user who clicks the word PC clicks the word, the user moves to the advertisement page of the advertiser.

7 is a flowchart illustrating a flow of implementing the example screen of FIG. 6. In step 701, when the user transmits a message to another user using the SNS program 130 of FIG. 1, the keyword advertisement system 120 of FIG. 1 receives the message and immediately sends the message to another user. 126 first. Step 702 is extracting keywords from the transmitted message. In step 703, the keyword extracted from the message and the advertisement data retrieval unit 125 search whether there is a keyword or an associated keyword associated with the advertisement in the keyword advertisement DB 122. In this case, the keyword may be connected to the advertisement data in which both the keyword and the above-described related keyword exactly match the data input by the user.

Steps 704 and 705 include advertisement data that matches the above keyword, and inserts the data into the keyword in the user's message via the display control unit 124 or exposes the advertisement to a specific location of the SNS program. Retransmission to the user's SNS program (130).

In step 706, the user 140 who receives the advertisement shares a message in which the advertisement is inserted with another user to whom the advertisement is connected, or shares an advertisement associated with a keyword. At this time, the number of users including the keyword matching the keyword advertising DB (122) in the message, the number of other users connected to the user receives the message that the advertisement is inserted, the user or the other user selects the advertisement Data such as the number of views of the advertiser page of the user is collected and the data is stored in the user DB 123.

In step 707, the data of step 706 is used as a criterion for evaluating the contribution of the user to the advertisement according to a predetermined algorithm, and sets the contribution grade of the user based on the evaluation of the contribution. The algorithm and rating criteria for dividing the user's rating in step 707 are as follows.

User ratings are classified based on user rating index. The user rating index quantifies the user's contribution to the advertisement by calculating (Keyword Match X Impression User X Select Count). The higher the user's activity and the higher the contribution of the advertisement, the higher the user rating index. User rating is determined by The top 10% and above are classified as Grade 1, the top 20% and above are Grade 2, the top 40% and above are Grade 3, the top 60% and above are classified as Grade 4, and the rest is classified as Grade 5. According to the degree of contribution, the user receives a portion of the advertising fee from the SNS keyword advertising system 120 differentially.

Step 708 compensates for more benefit to the high contributing user based on the user rating in step 707. The user benefit is designed to return more benefits to higher level users based on the benefits of the 5th class user.

The user benefit provides the differential payment of short text messages (SMS) by grade, the differential payment of points such as OK Cashbag, and the differential payment of cash.

Through such a compensation process, while motivating users to actively use the SNS program, there is an effect of increasing the advertising effect on the keyword advertising.

In the present embodiment, the keywords extracted from the message input by the user or the advertiser selects the advertisement keyword and inputs the advertisement data corresponding to the optical keyword are described. However, the representative keywords maintained in the advertisement database are described. And the advertisement data may be data input by an operator who operates the keyword database.

In addition, the present invention provides a recording medium recording a program for executing the SNS keyword advertising method according to each embodiment described above. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

Hereinafter, an SNS keyword advertising system according to another embodiment of the present invention will be described.

8 is a block diagram illustrating a community keyword advertising system according to the present embodiment. Reference numeral 810 denotes a terminal of an advertiser, and reference numeral 807 denotes a terminal of a user accessing an SNS program. The community keyword advertising system 800 includes a user interface 801, an advertisement database 802, an advertisement data retrieval unit 803, a display control unit 804, a member database 805, and a member retrieval unit 806. The advertiser who connects the communication network 811 to the SNS keyword advertising system 800 selects a representative keyword using the user interface 801. The SNS keyword advertising system 800 maintains a representative keyword in association with the SNS in the advertisement database 802, and the user interface 801 presents the retained representative keyword to the advertiser to select the representative keyword. To help. In order to present the representative keyword, the user interface 801 may provide a keyword search method to the advertiser.

In addition, the advertiser further inputs predetermined first advertisement data using the user interface 801, and the SNS keyword advertisement system 800 enters into a predetermined payment system (not shown). The first advertisement data is stored in the advertisement database 802 only when the settlement is performed by inquiring whether the settlement is performed.

As described above, the advertisement database 802 maintains a representative keyword in association with the SNS, and further maintains the advertisement data input by the advertiser in response to the representative keyword.

When the user accesses and uses the SNS program through the communication network 811, the keyword transmitted by the user is extracted and stored in the user database 803. The advertisement data search unit 805 searches for a representative keyword associated with a keyword transmitted by the user in the advertisement database 802. Also, the advertisement data search unit 803 searches advertisement data corresponding to the searched representative keyword.

The display controller 804 causes the advertisement keyword including the retrieved advertisement data to be displayed on the terminal of the user terminal 807 and other users 808 and 809 receiving the message of the user 807. Through such a configuration, the SNS keyword advertising system 800 according to the present embodiment can provide an advertisement associated with the keyword extracted from the message to the user.

A user accessing the SNS may provide a keyword input by a member of the SNS as an advertisement keyword, and the advertiser may maximize advertisement effect by providing advertisement data corresponding to the keyword to the user.

Therefore, it is important to maintain the representative keyword input by the user, and since the configuration of the representative keyword associated with the user input keyword has been described in detail in the above-described community keyword advertising method, the description thereof will be omitted.

In addition, according to another embodiment of the present invention, the SNS keyword advertising system 800 provides a number of interest to the user using the SNS program for a particular keyword. To this end, the member database 805 maintains information of keywords entered by members subscribed through a predetermined membership authentication process while using the program. The member information includes information obtained from mandatory or optional input items inputted by a user in the member authentication procedure or information collected by an operator of the present embodiment by extracting a keyword inputted from an SNS program.

In this embodiment, the user means a member authenticated through the member authentication procedure.

A method of allocating a predetermined code to all users corresponding to the above conditions and determining whether the code is assigned to the user every time the user connects may be used.

9 is an internal block diagram of a general purpose computer system that may be used in the community keyword search system of the present invention described above. Computer system 900 includes one or more processors 901 coupled with a main memory including random access memory (RAM) 902 and read only memory (ROM) 903. The processor 901 is also called a central processing unit (CPU). As is well known in the art, the ROM 903 serves to pass data and instructions to the CPU unidirectionally, and the RAM 902 typically transfers data and instructions bidirectionally. RAM 902 and ROM 903 may include any suitable form of computer readable media. Mass storage 904 is bidirectionally coupled to processor 901 to provide additional data storage capabilities, and may be any of the computer readable recording media described above. The mass storage device 904 is used to store programs, data, and the like, and is a secondary memory device such as a hard disk which is generally slower than the main memory device. Certain mass storage devices such as CD ROM 906 may be used. The processor 901 may include one or more input / output interfaces such as video monitors, trackballs, mice, keyboards, microphones, touchscreen displays, card readers, magnetic or paper tape readers, voice or handwriting readers, joysticks, or other known computer input / output devices. Connected to 905. Finally, the processor 901 may be connected to a wired or wireless communication network through the network interface 907. Through this network connection, the procedure of the method described above can be performed. The devices and tools described above are well known to those skilled in the computer hardware and software arts. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

10 is a diagram showing an example in which an advertisement is implemented in an SNS program using the above method and system. Reference numeral 1000 denotes an SNS program, reference numeral 1001 denotes an advertisement area, reference numerals 1002 and 1003 denote a station where a user message appears, and reference numeral 1004 denotes an area where a user inputs a message. Reference numeral 1005 is an example of a benefit that is determined according to the user's contribution and is differentiated according to the user's rating, and is a button for enabling (free text message) that can be provided and sent in the program according to the user's rating.

When the user or another user inputs his message in the message input area of 1004 and transmits it, the user's message is analyzed according to the above system and algorithm, the keyword is extracted, and the advertisement related to the keyword is exposed. In the above example, the keyword (xperia) is extracted from the user message of (1002), and the advertisement corresponding to the (1002) keyword is exposed in the area (1001). In addition, the extracted keywords are displayed at the bottom of the area (1002), and the links are linked to the advertisement search results. In 1003, the word "stress" is extracted from the sentence, and the advertisement related to the keyword is linked. Reference numeral 1005 illustrates an example in which a user using the program 1000 may send a free text message as a benefit of his contribution.

1 is a diagram illustrating an interlocking relationship between a user terminal, an advertisement system, and an advertiser system according to the present invention.

2 is a flowchart in which a user agrees to provide advertisements and information and installs a program according to the present invention.

3 is a flowchart of extracting a keyword from a sentence transmitted by a user according to the present invention, assigning a rating, and then registering the keyword.

4 is a flowchart illustrating a step in which an advertiser selects a keyword and registers advertisement data according to the present invention.

4A is a screen illustrating a step in which an advertiser selects a keyword and registers advertising data according to the present invention.

5 is a diagram illustrating a method of selecting an association keyword according to the present invention.

6 is a screen illustrating an advertisement insertion method according to the present invention.

7 is a flowchart illustrating a process of evaluating and rewarding keyword extraction, input and exposure of advertisement data, and user contribution according to the present invention.

8 is a block diagram illustrating an SNS keyword advertising system according to an embodiment of the present invention.

9 is an internal block diagram of a general purpose computer system that can be used in the SNS keyword search system of the present invention.

FIG. 10 is a diagram illustrating an SNS program and advertisement exposure provided to a user according to an embodiment of the present invention using a graphic interface. FIG.

Claims (4)

In the SNS keyword advertising method in the SMS service, Extracting and maintaining a keyword input by a predetermined user; Ranking the keyword by the algorithm; Maintaining advertisement data corresponding to the keyword in a predetermined keyword advertisement database; When a user accesses a program providing the SNS advertisement and inputs a keyword in a message, displaying advertisement data associated with the keyword on the program; Including, The step of displaying the advertising data, Searching for a representative keyword matching the input keyword in the keyword database; Retrieving advertisement data corresponding to the retrieved representative keyword from the advertisement database; And Connecting the searched advertisement data to the searched keyword and exposing it on an SNS program; SNS keyword advertising method comprising the step of analyzing and evaluating the contribution of the user using the SNS keyword advertising, and the user benefits according to the grade is paid differentially after giving a rating according to the contribution of the user. The method according to claim 1 Extracting a keyword input by a predetermined user and storing the keyword in a user database may include the sum of the number of keywords input by the user and an advertisement, the number of advertisements connected by other users, and the number of keywords selected by other advertisers. And the like, which are numerically quantified by the above algorithm and divided into grades, to provide advertisers with a graded keyword. The algorithm according to claim 1, wherein the number of advertisements matching the keyword input by the user, the number of users connected to the user and exposed to the keyword, the number of the selected keywords among the users and subscribed to the advertisement, etc. Keyword advertising method and system that quantifies and divides them into ratings and provides users with differential benefits based on their contribution to each rating. The keyword of claim 1, wherein after extracting the keyword and extracting the associated keyword by the above algorithm, the advertiser can insert or expose the advertisement to the associated keyword even if the keyword is not exactly matched using the associated keyword when the advertiser executes the advertisement. Advertising method and system.

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