KR20190079589A - Advertisement Providing System And Method thereof, Apparatus And Device supporting the same - Google Patents

Abstract

The present invention relates to an advertisement providing system and a method thereof and a device supporting the same and a terminal thereof. The advertisement providing system comprises: a plurality of user terminals which write messages based on a message service and transmit and receive the messages; and an advertisement supporting service device which uses content parsed from the messages transmitted and received among a plurality of user terminals to extract a common interest advertisement of users and provides the common interest advertisement for the user terminals. Accordingly, the present invention effectively provides advertisements likely to be needed and useful for users such that an information provider and an information recipient are satisfied.

Description

[0001] The present invention relates to an advertisement providing system and method, and a device and a terminal supporting the advertisement providing system and method,

The present invention relates to an advertisement providing system, and more particularly, to an advertisement providing system and method for intelligently providing an advertisement closely related to a user's interest, trend, intention, and the like, .

An advertisement is a method for notifying an arbitrary user of a specific fact for the purpose of selling an article or for various purposes. Conventional advertising was done by making and distributing handbills and installing banners. Recently, with the rapid spread of the Internet, new types of advertisements such as an advertisement through e-mail, a banner advertisement on a homepage, a video content advertisement, and the like are emerging.

On the other hand, a service for searching specific data on the Internet is recognized as an essential service for efficiently using the Internet. In other words, when a user wants to search for specific data, even if he or she does not know the URL or IP address of the site, he or she accesses a site providing an Internet search service using the information search system, Can receive. The major revenue model for sites offering such Internet search services is to expose banner advertisements to users seeking search services. However, since the conventional banner advertisement method can not grasp the taste or interest of the user, there is a problem that the advertisement that does not interest the user is provided, so that it can not provide any advertisement effect.

Korean Patent Registration 10-1006181 A, December 29, 2010 (Name: Automated Semantic Technology Based Personalized Advertising System and Method

SUMMARY OF THE INVENTION The present invention has been proposed in order to solve the above-described problems of the related art, and it is an object of the present invention to provide an advertisement providing system and method for providing advertisements suitable for a user's interest or taste by grasping interest, And a configuration of a service device and a terminal supporting the same.

According to an aspect of the present invention, there is provided a communication system including a plurality of user terminals for generating and transmitting a message based on a message service, And an advertisement support service device for extracting the advertisement and providing the common interest advertisement to the user terminals.

The present invention also relates to a device communication unit for receiving a message from at least one terminal and transmitting the received message to at least one or more other terminals, A device controller for extracting and selecting an interest advertisement based on at least one of contents extracted from the information and controlling to provide the selected interest advertisement to at least one of the terminals, And an apparatus storage unit for storing an advertisement database including the advertisements.

Here, the device control unit extracts words from the contents of the message transmitted by the terminal, extracts an advertisement having words mapped with the extracted words as interest advertisements, and provides the extracted interest advertisement to the terminal.

In addition, the device control unit extracts an advertisement having the words extracted from the contents of the message transmitted from the terminal and the words extracted from the contents included in the profile information registered by the terminal and the mapped words as interest advertisements, To the terminal.

The device control unit may further comprise a terminal and at least one or more other terminals based on the words extracted from the contents of the message transmitted by the terminal and the words extracted from the contents of the message transmitted by at least one or more other terminals, The common interest advertisement of the terminal can be extracted and the extracted common interest advertisement can be provided to the terminal and at least one or more other terminals.

Also, the device control unit may provide a plurality of common interest advertisements to the terminal and at least one or more other terminals, and may transmit the selection information to other terminals when the specific interest advertisement is selected. In this case, the device control unit may parse the contents of the message transmitted and received between the terminal and at least one or more other terminals, extract new common interest advertisements based on the parsed contents, and provide the terminal with the terminal and at least one or more other terminals.

Also, the device control unit extracts a common interest advertisement candidate group of the terminal and at least one or more other terminals based on the words extracted from the contents of the message transmitted by the terminal and the words extracted from the contents of the message transmitted by the terminal, The user may select a specific common interest advertisement from the common interest advertisement candidate groups based on the contents extracted from the user and the profile information of the user of the at least one or more other terminals and provide the selected common interest advertisement to the terminal and at least one or more other terminals .

The present invention also relates to a method and apparatus for transmitting and receiving a message through an advertisement support service apparatus for use of a message service and an advertisement, A display unit for displaying a common interest advertisement, a selection unit for selecting a specific advertisement among common interest advertisements, and transmitting the selection information to another user terminal through the advertisement support service apparatus And a controller for supporting the advertisement provided by the user terminal.

Here, the display unit can output the common interest advertisement to the message service use screen.

The present invention also provides a method for a mobile communication terminal, comprising the steps of: a terminal creating a message and transmitting the message to at least one or more other terminals via an advertisement support service device, creating at least one message by another terminal, The method comprising: extracting certain contents from messages transmitted and received between a terminal and at least one or more other terminals; selecting a common interest advertisement of the terminal and at least one or more other terminals based on extracted contents of the advertisement support service apparatus; And providing the at least one common interest advertisement selected by the support service apparatus to the terminal and at least one or more other terminals.

The above-described advertisement providing method may further include the step of selecting a specific common interest advertisement from a terminal out of at least one terminal and at least one of the other terminals outputting the common interest advertisement, and transmitting the specific common interest advertisement selection information to the partner terminal .

The step of selecting a common interest advertisement includes extracting a certain content from the profile information registered by the advertisement support service device for use of the message service of the terminal and at least one or more other terminals, And selecting the particular common interest advertisement by operating together. Wherein the profile information may include at least one of a profile message and profile image information.

In addition, the above-described advertisement providing method may include a step of transmitting / receiving another message between the terminal and at least one or more other terminals, extracting a certain content from the message transmitted / received by the advertisement support service device, And then selecting and providing the selected data.

In addition, the present invention can further provide a computer-readable recording medium recording a program for executing the above-described advertisement providing method.

As described above, according to the advertisement providing system and method, and the device and the terminal supporting the advertisement providing system according to the embodiment of the present invention, All of the users who are provided with a high level of satisfaction can be provided with high satisfaction.

1 is a block diagram illustrating a configuration of an advertisement providing system according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a configuration of an advertisement support service apparatus in an advertisement advertisement system according to an exemplary embodiment of the present invention. Referring to FIG.
3 is a block diagram showing the device control unit configuration of FIG. 2 in more detail.
4 is a flowchart illustrating an operation of an advertisement support service apparatus for providing an advertisement according to an embodiment of the present invention.
5 is a message flow diagram between system configurations for explaining an advertisement providing method according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that, in the drawings, the same components are denoted by the same reference numerals as possible. Further, the detailed description of known functions and configurations that may obscure the gist of the present invention will be omitted.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of the present invention in order to facilitate the understanding of the present invention and are not intended to limit the scope of the present invention. It is to be understood by those skilled in the art that other modifications based on the technical idea of the present invention are possible in addition to the embodiments disclosed herein.

1 schematically shows an advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement providing system of the present invention may include a plurality of terminals 101 and 102 and an advertisement support service apparatus 200, and may include a plurality of terminals 101 and 102 and an advertisement support service apparatus 200 The communication network 300 may further include a configuration of a communication network 300 for a communication link. Hereinafter, for convenience of description, the plurality of terminals 101 and 102 will be referred to as a first terminal 101 and a second terminal 102, respectively. Here, the first and second terminals 101 and 102 are users exchanging messages using mutual message services.

In the advertisement providing system of the present invention, when the first and second terminals 101 and 102 use the message service function, the advertisement supporting service apparatus 200 receives the advertisements related to the interest or taste of the users from the advertisement support service apparatus 200, And provides them to the terminals 101 and 102. As a result, the advertisement support service apparatus 200 can provide the advertisement to the user, which is likely to be needed by the users, and the user can more easily use the advertisement.

In addition, the advertisement providing system according to the embodiment of the present invention can apply a message service function through a plurality of terminals. After transmitting a message from the first terminal 101 to a plurality of second terminals, And may provide advertisements to the first terminal 101 and a plurality of second terminals receiving the message. For example, when a message is exchanged with a group through a social network service (SNS), messages exchanged with each other are analyzed. Based on the analyzed data, the advertisement is sent to a plurality of terminals participating in the group .

The communication network 300 can support a communication channel between the first and second terminals 101 and 102 and between the first and second terminals 101 and 102 and the advertisement support service apparatus 200. In more detail, when the first and second terminals 101 and 102 activate a message service function for using a message service, the communication network 300 forms a communication channel with each of the first and second terminals 101 and 102 do. The communication network 300 may be a communication channel between the first terminal 101 and the advertisement support service apparatus 200 and a communication channel between the second terminal 102 and the advertisement support service apparatus 200 200 can be formed. For this purpose, the communication network 300 may include a communication network, for example, a mobile communication network according to communication characteristics of the first terminal 101 and the second terminal 102, For example, an Internet network. Here, the communication network 300 may include communication networks constructed so that the advertisement support service device 200 can support a message service function to the first and second terminals 101 and 102. In this case, the advertisement support service device 200 may be a device operated by a service provider supporting the message service function to the first and second terminals 101 and 102.

The first and second terminals 101 and 102 may be terminals that access the advertisement support service apparatus 200 through the communication network 300 and use a message service function provided by the advertisement support service apparatus 200 . The first and second terminals 101 and 102 may access the advertisement support service apparatus 200 and perform a procedure for using a message service function operated by the advertisement support service apparatus 200. [ The first and second terminals 101 and 102 can perform a contract for using the message service function provided by the advertisement support service device 200. In this process, the first and second terminals 101 and 102 can agree to use information related to the message service function to be transmitted and received, and can agree to use the advertisement service provided by the advertisement support service apparatus 200.

The first and second terminals 101 and 102 may be various terminals such as a notebook or a desktop terminal using a message service function provided by the advertisement support service apparatus 200 through the communication network 300 as well as the mobile communication terminals have. That is, the first and second terminals 101 and 102 of the present invention are not limited to specific types or types of communication modules to be installed. Instead, the first and second terminals 101 and 102 may use a message service function provided by the advertisement support service apparatus 200 through the communication network 300 And the terminal may receive various types of terminals.

The first and second terminals 101 and 102 may include a communication unit for accessing the advertisement support service apparatus 200 through the communication network 300 and may use a message service function provided by the advertisement support service apparatus 200 A message program can be installed. This message program can be received from the advertisement support service device 200 or downloaded from the specific site requested by the advertisement support service device 200. The first and second terminals 101 and 102 in which the message program is installed may include an input unit for generating a message or a display unit for an input function. The first and second terminals 101 and 102 may transmit a message input by the user to another user terminal. At this time, the messages provided by the first and second terminals 101 and 102 may be transmitted to the advertisement support service apparatus 200 through the communication network 300. In particular, a message input by the first and second terminals 101 and 102 can be automatically parsed by the advertisement support service apparatus 200, and the automatically parsed message can be used for advertisement support. For this purpose, the first and second terminals 101 and 102 can preliminarily agree to use the message.

The first and second terminals 101 and 102 may receive a specific advertisement from the advertisement support service device 200. The received advertisement may be output to the first and second terminals 101 and 102. At this time, the advertisement may be displayed on the message service use screen of the first and second terminals 101 and 102 or may be displayed on a separate screen. For example, the advertisement provided by the advertisement support service apparatus 200 may be output to a predetermined area such as a desktop, an idle screen, or a menu screen according to a prior agreement or the like. Alternatively, the advertisement provided by the advertisement support service device 200 may be output in a pop-up form only when the message service function is used, or in the form of a banner on the lower or upper end of the message service use screen. Alternatively, the advertisement provided by the advertisement support service device 200 may be provided in the form of a specific message and transmitted to the first and second terminals 101 and 102.

The advertisement support service apparatus 200 supports a message service to the first and second terminals 101 and 102 through the communication network 300 and transmits an advertisement related to the contents parsed from the message transmitted and received according to the pre- Selection and provision. For this purpose, the advertisement support service apparatus 200 establishes a communication network 300 for supporting a message service, supports a message service function based on the established communication network 300, or supports a message service And a message service apparatus 201 supporting functions. Also, the advertisement support service apparatus 200 can receive the contents of the messages transmitted and received between the first and second terminals 101 and 102 from the message service apparatus 201, and can perform advertisement selection related to the received message contents. Also, the advertisement support service device 200 can check the moods and situations of the users using the user terminal based on the profile message of the user registered by the first and second terminals 101 and 102, profile image information, and the like, You can choose an ad. In the above description, it is described that the advertisement support service apparatus 200 is configured to independently configure the message service apparatus 201 and the advertisement service apparatus 202 for the advertisement support service, but the present invention is not limited thereto. That is, the advertisement support service apparatus 200 can support both the message service and the advertisement service through one service apparatus. Hereinafter, a description will be given of a form in which the advertisement support service apparatus 200 supports an advertisement service and a message service through a single device control unit.

As described above, in the advertisement providing system according to the embodiment of the present invention, the advertisement support service apparatus 200 generates advertisements by using the information for using the message services of the first and second terminals 101 and 102, The second terminal 101 or 102 or the first or second terminal 101 or 102 that is closely related to the taste or interest of the first or second terminal 101 or 102.

FIG. 2 is a detailed diagram illustrating the configuration of an advertisement support service apparatus 200 according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement support service apparatus 200 of the present invention may include a configuration of a device communication unit 210, a device storage unit 250, and a device control unit 260. In addition, the advertisement support service device 200 may further include an input unit and a display unit for device operation control by the administrator, information input, and the like.

The advertisement support service apparatus 200 having the above configuration is connected to the first and second terminals 101 and 102 that connect to the communication network 300 through the device communication unit 210 and attempt to connect through the communication network 300 Signal transmission / reception can be performed. In particular, the advertisement support service apparatus 200 supports sending and receiving of messages between the first and second terminals 101 and 102 through the device communication unit 210, parses specific contents in the transmitted and received messages, and uses the messages as information for advertisement selection . The advertisement support service apparatus 200 may transmit the selected advertisement to the corresponding user terminal. The advertisement provided at this time is selected on the basis of the messages transmitted and received between the first and second terminals 101 and 102 and the user profile message or the profile image information set by the first and second terminals 101 and 102 for using the message service And can be selected with close relevance to the current interest or taste of the users.

To this end, the device communication unit 210 supports the formation of a communication channel with the first and second terminals 101 and 102 through the communication network 300. The device communication unit 210 may form a message service channel with the first and second terminals 101 and 102. The message service channel formed at this time may be at least one of various service channels such as a data service channel for chat service operation and a service channel for text message service operation. The device communication unit 210 may receive the user profile message and the profile image information from the corresponding user terminal and provide the same to other user terminals when the specific user terminal performs connection for using the message service. The device communication unit 210 may receive a message input by a specific user terminal, and may forward the received message to other user terminals designated by the user terminal. The device communication unit 210 may transmit a profile message, profile image information, and the like of a specific user to the device control unit 260 while supporting a message service function between the first and second terminals 101 and 102. Also, the device communication unit 210 can transmit a message to be transmitted and received to the device control unit 260.

The device storage unit 250 may include a message support program 251, an advertisement support program 252, and an advertisement database 253. The message support program 251 may include routines for supporting the message services of the first and second terminals 101 and 102. The message support program 251 may include a message program produced in the form of a specific application. The message program may be distributed to the first and second terminals 101 and 102 or placed in a market where the corresponding application can be downloaded And may be downloaded to the first and second terminals 101 and 102 according to the selection of the first and second terminals 101 and 102. Meanwhile, the message support program 251 may include a terminal information management routine for transmitting and receiving messages of the first and second terminals 101 and 102, a message transmission / reception routine, and a profile information management routine of the user terminals. In particular, the message support program 251 may include a routine for extracting contents of a specific user's situation or mood from profile information for supporting the advertisement service of the present invention, and a routine for extracting specific contents from the transmitted and received messages. Here, the routine for extracting contents may be included in the advertisement support program 252 instead of being included in the message support program 251. [ Accordingly, the message support program 251 can transmit the transmitted and received messages and the profile information of the first and second terminals 101 and 102 to the advertisement support unit disposed in the device control unit 260 according to the activation of the advertisement support program 252 .

The advertisement support program 252 is a program for supporting advertisements to the first and second terminals 101 and 102. When the contents extracted by the message support program 251 are delivered, the advertisement support program 252 selects a specific advertisement among various advertisements based on the delivered contents, the selected advertisement to the first and second terminals 101, 102 to at least one user terminal. The advertisement support program 252 includes a routine for extracting specific contents from the messages and profile information transmitted from the message support program 251, a service device for purchasing goods supported by the advertisement when the user terminal selects a specific advertisement, Or routines that support connection or web page access.

The advertisement database 253 may include a plurality of advertisements, and content information mapped with a plurality of advertisements. The content information mapped here may include various information such as specific words and a specific image. That is, the advertisement stored in the advertisement database 253 may include various advertisements such as an advertisement for a specific area, an advertisement for a specific building, an advertisement regarding a specific item or service, an advertisement provided in a specific time zone, have. The content information mapped to the advertisement may include various words related to the advertisement. Advertisements stored in the advertisement database 253 can be selected by the above-described mapping words or images.

The device control unit 260 supports various signal processing and data processing for the operation of the advertisement support service device 200. The device control unit 260 can support connection of the first and second terminals 101 and 102 to the advertisement support service apparatus 200 and support message service functions of the first and second terminals 101 and 102, 101, and 102, respectively. To this end, the device control unit 260 may include a configuration as shown in FIG.

3 is a block diagram illustrating the configuration of the device control unit 260 in the configuration of the advertisement support service device 200 of the present invention.

Referring to FIG. 3, the device control unit 260 may include a message service support unit 261 and an advertisement support unit 262.

The message service support unit 261 supports a message service function of the first and second terminals 101 and 102. The message service support unit 261 may activate the message support program 251 stored in the device storage unit 250 and support signal processing and data transmission for supporting the message service function. For this, the message service support unit 261 may store and manage unique identification information and connection information of the first and second terminals 101 and 102. When receiving a message from a specific user terminal, for example, the first terminal 101, the message service support unit 261 transmits the received message to another user terminal, for example, the second terminal 102 designated by the first terminal 101, Lt; RTI ID = 0.0 > a < / RTI > In this process, the message service support unit 261 can deliver the messages transmitted between the first and second terminals 101 and 102 to the advertisement support unit 262.

When the first terminal 101 requests the second terminal 102 to transmit a message, the message service support unit 261 transmits a profile including at least one of the profile message and the profile image registered by the first terminal 101 Information to the advertisement support unit 262. The message service support unit 261 may also transmit to the advertisement support unit 262 profile information including at least one of the profile message and the profile image registered by the second terminal 102 receiving the message.

Meanwhile, the message service provided by the message service support unit 261 may be at least one of various services such as a chat service, a text message service, and an e-mail message service. In particular, the message service provided by the message service support unit 261 may be a chat message or the like.

The advertisement support unit 262 receives the message and profile information from the message service support unit 261, extracts a specific content from the information, and selects and provides a specific advertisement based on the extracted information. The advertisement support unit 262 may include the information collection unit 262a, the interest advertisement extraction unit 262b, and the advertisement provider 262c.

The information collection unit 262a collects specific contents from the message and profile information received from the message service support unit 261. [ For example, the information collecting unit 262a may extract at least one specific word from the messages transmitted between the first and second terminals 101 and 102. [ That is, the information collecting unit 262a collects, from the messages transmitted and received between the first and second terminals 101 and 102, words relating to a specific region, words relating to a specific time, words relating to a specific building, , Words related to a specific service, and the like. Also, the information collection unit 262a can collect information about the user's mood, situation, current position, etc. as profile information.

Particularly, in the information collection process, the information collection unit 262a can classify the words collected from the transmitted and received messages into a single interest content and a common interest content according to the operation mode of the message transmitted by the user terminal. For example, if there is no answer message from the second terminal 102 within a predetermined time after the first terminal 101 transmits a specific message to the second terminal 102, the information collecting unit 262a may transmit the response message to the first terminal 101) may be categorized into a single content of interest. The information collecting unit 262a may classify words extracted from the messages into common interest contents when a message is transmitted or received between the first terminal 101 and the second terminal 102 within a predetermined time or in real time. Or the information collection unit 262a classifies the contents extracted from the messages transmitted by the first terminal 101 and the second terminal 102 into a single content of interest, The contents extracted in common from the messages sent and received by the users 102 can be classified into the common interest contents. The contents including at least one word collected by the information collection unit 262a may be transmitted to the interest advertisement extraction unit 262b. The information collecting unit 262a may transmit information on whether the single interest content or the common interest content is to the interest advertisement extracting unit 262b and the advertisement providing unit 262c.

The information collection unit 262a may be included in the message service support unit 261. [ In this case, the information collection unit 262a extracts contents including at least one of the words, which are arranged in the message service support unit 261, and transmits the extracted contents to the interest advertisement extraction unit 262b of the advertisement support unit 262 . Even if the information collection unit 262a is disposed in the message service support unit 261, the extracted contents can be divided into a single interest content or a common interest content, and the division information can be provided to the advertisement support unit 262. [

The interest advertisement extracting unit 262b selects an advertisement corresponding to at least one content delivered by the information collecting unit 262a and delivers the selected advertisement to the advertisement providing unit 262c. The interest advertisement extracting unit 262b can search for the specific advertisement matching the words included in the content by the information collecting unit 262a based on the advertisement database 253. As described above, a specific advertisement may be mapped to various associative words. Accordingly, the interest advertisement extracting unit 262b can select at least one advertisement having a high mapping ratio with the words extracted from the specific message, as the interest advertisement.

Or the interest advertisement extracting unit 262b extracts information extracted from the profile information of the user terminal that has transmitted the message and the words extracted from the specific message, for example, profile information including the user's age, gender, interest information, And an advertisement having a higher mapping ratio than the predefined ratio of the words can be selected as an interest advertisement. If a plurality of advertisements having high mapping ratios are searched, the interested advertisement extracting unit 262b may preferentially select the most recent advertisement among the plurality of extracted advertisements, and select the latest popular advertisement. On the other hand, when receiving a message classified as a single interest content from the information collection unit 262a, the interest advertisement extraction unit 262b extracts words extracted from the profile information of the user terminal that transmitted the corresponding message and words extracted from the message It is possible to extract interest advertisements by operating in a complex manner. When the interest advertisement extracting unit 262b receives a message from the information collecting unit 262a in the common interest, the interest advertisement extracting unit 262b can extract the interest advertisement based on the extracted words only in the received message. The interest advertisement extracted by the interest advertisement extracting unit 262b is transmitted to the advertisement providing unit 262c.

The advertisement providing unit 262c provides the interested advertisement received from the interested advertisement extracting unit 262b to the corresponding user terminal. In particular, the advertisement providing unit 262c may support advertisement providing according to a single interest content or a common interest content category transmitted by the information collecting unit 262a. That is, the advertisement providing unit 262c may provide specific interested advertisements classified from a single content of interest only to the terminal providing the corresponding message and profile information. And, the advertisement providing unit 262c can be commonly provided to the first and second terminals 101 and 102 that provide the corresponding messages classified from the common interest contents.

As described above, the advertisement support service apparatus 200 according to the present invention divides the contents into a single interest content or a common interest content according to characteristics of information collected from the first and second terminals 101 and 102, It is possible to maximize the use efficiency of the advertisement by providing the advertisements 101 and 102 that are more likely to be needed according to the current situation or the current state. Users can also easily purchase necessary goods or services without performing an unnecessary advertisement search by receiving advertisements necessary for their current situation.

4 is a diagram for explaining the operation of the advertisement support service apparatus 200 for providing advertisements according to the embodiment of the present invention.

Referring to FIG. 4, the advertisement support service apparatus 200 may execute the advertisement support program 252 in step 401 when power is supplied to support the advertisement presentation function of the present invention. Here, the advertisement support service device 200 can activate the message support program 251 stored in the device storage unit 250 and support the message service. Accordingly, the first and second terminals 101 and 102 can use a specific message service function through the communication network 300 and the advertisement support service device 200. For example, the advertisement support service apparatus 200 can support a chat message service channel through the communication network 300, and the first and second terminals 101 and 102 can support a specific chat service through the advertisement support service apparatus 200 Can be used. At this time, the first and second terminals 101 and 102 may register the user profile message and the profile image information in the advertisement support service apparatus 200, and may change it in real time or arbitrarily according to the user operation.

Meanwhile, the advertisement support service apparatus 200 may perform information collection for advertisement provision in step 403 according to the activation of the advertisement support program 252 supporting the message service. That is, the advertisement support service apparatus 200 can extract specific words from the messages sent and received by the first and second terminals 101 and 102 as information for advertisement selection. Also, the advertisement support service device 200 may extract word and profile image information included in the profile message registered by the first and second terminals 101 and 102 as information for advertisement selection.

When the information collection is completed, the advertisement support service device 200 can perform interest advertisement extraction based on the information collected in step 405. For this purpose, the advertisement support service apparatus 200 may use the advertisement database 253. The advertisement database 253 may include a plurality of ads mapped to a plurality of associative words. The advertisement support service device 200 compares the words included in the collected information with the associative words stored in the advertisement database 253, and selects an advertisement having a mapping ratio of a predetermined ratio or more as a candidate group.

In step 407, the advertisement support service apparatus 200 may select an advertisement having the highest mapping rate from the candidate group as an interest advertisement or select a specific advertisement from the candidate group using other information. For example, the ad-supported service device 200 extracts advertisements to be a candidate group by using information extracted from the message, extracts a specific advertisement from the candidate group using profile messages or profile images related to the user terminal among the extracted advertisements, Can be selected as an advertisement of interest. When the interested advertisement is selected, the advertisement support service device 200 may transmit the selected interest advertisement to the corresponding user terminal.

5 is a diagram for explaining the operation of the advertisement providing system according to the embodiment of the present invention.

Referring to FIG. 5, in step 501, the advertisement support service device 200 performs a message service support between the first terminal 101 and the second terminal 102. For this, the first terminal 101 and the second terminal 102 can download and install a message program provided by the advertisement support service device 200. The first terminal 101 and the second terminal 102 can access the advertisement support service apparatus 200 and perform registration for using the message program. At least one of the first terminal 101 and the second terminal 102 may then transmit a message to the advertisement support service apparatus 200 in which the other party's unique identification information, for example, a telephone number is written. Then, the advertisement support service apparatus 200 can confirm the unique identification information of the received message and support it to the counterpart terminal.

Meanwhile, the advertisement support service apparatus 200 may collect information for selecting the advertisement of interest in the message transmitted / received in step 503. For example, the advertisement support service apparatus 200 may parse words included in a message transmitted from the first terminal 101 to the second terminal 102. Also, the advertisement support service apparatus 200 may parse words included in a message transmitted from the second terminal 102 to the first terminal 101. When the word parsing is completed, the advertisement support service device 200 can perform common interest advertisement extraction in step 505. [ That is, the advertisement support service apparatus 200 can perform common interest advertisement extraction based on words collectively collected in the messages transmitted and received by the first terminal 101 and the second terminal 102.

The advertisement support service apparatus 200 compares the extracted information based on at least one of the message and profile information transmitted by the first terminal 101 with the associative words stored in the advertisement database 253, The candidate ad group of interest can be extracted. Also, the advertisement support service device 200 compares the extracted information based on at least one of the message and profile information transmitted by the second terminal 102 with the associative words stored in the advertisement database 253, The candidate ad group of interest can be extracted. The advertisement support service apparatus 200 can select a common advertisement among the extracted interest advertisement candidates as a common interest advertisement. Here, if a plurality of common interest advertisements are extracted, the advertisement support service apparatus 200 may configure the common interest advertisements in the form of a certain icon to support a plurality of advertisements to be provided in a predetermined size.

When the common interest advertisement is selected, the advertisement support service apparatus 200 may provide the common interest advertisement extracted in step 507 to the first terminal 101 and the second terminal 102, respectively. Here, the advertisement support service apparatus 200 real time parses the messages transmitted and received between the first terminal 101 and the second terminal 102 after providing the common interest advertisement, and changes the common interest advertisement based on the parsed words . On the other hand, when the specific user terminal selects the common interest advertisement provided by the specific user terminal, the advertisement support service apparatus 200 can inform the partner terminal that the common interest advertisement is being used.

As described above, the advertisement providing method of the present invention provides advertisements corresponding to common interests between the first and second terminals 101 and 102 so that users having a connection can commonly use specific advertisements, It is possible to more easily meet the common necessity. That is, when the first terminal 101 and the second terminal 102 repeatedly input a specific location, location, and time of a message to select an appointment, the advertisement support service apparatus 200 transmits the message to the first terminal 101, and the second terminal 102, extracts the corresponding words from the message transmitted and received between the second terminal 102 and the second terminal 102, and provides an advertisement about a service place where the corresponding place, time, specific food, meal, To the first terminal (101) and the second terminal (102). At this time, the advertisement support service apparatus 200 provides the advertisement for a plurality of service places to the first terminal 101 and the second terminal 102, thereby making it possible to promptly and easily provide information on specific restaurants or liquor points available to users You can support your choice.

For example, the first terminal 101 transmits a message "Let's see it at 7:00 pm in Gangnam" to the second terminal 102, and the second terminal 102 sends a reply message " To the first terminal 101 and then the first terminal 101 sends a reply to the second terminal 102 that the user is able to "eat well with Bob and sake". Then, the advertisement support service apparatus 200 collects all the messages transmitted and received by the first terminal 101 and the second terminal 102, extracts words such as Gangnam, 7 pm, rice, and alcohol, At least one specific advertisement that is commonly mapped can be extracted. In addition, the advertisement support service apparatus 200 may provide the advertisements to the first terminal 101 and the second terminal 102. As a result, users can use the advertisement more effectively in selecting their appointment place. Here, when the specific terminal selects and browses a specific advertisement among a plurality of advertisements, the advertisement support service apparatus 200 provides information on the advertisement selection to the partner terminal, thereby allowing the other party to easily recognize which advertisement the user is browsing . Through the service support, the first terminal 101 and the second terminal 102 can be supported to select an appointment place and a menu in an easier way.

Meanwhile, the advertisement support service apparatus 200 may parse the contents of the additional message transmitted and received between the first terminal 101 and the second terminal 102, and may provide another common interest advertisement corresponding to the parsed contents. For example, if the second terminal 102 sends a reply message "Sauna" to the first terminal 101 (i.e., the first terminal 101 sends a message " , The advertisement support service apparatus 200 can provide an advertisement for a specific sauna facility pre-registered among the sauna facilities around Gangnam to the first terminal 101 and the second terminal 102, respectively.

As described above, the advertisement providing system and method of the present invention, and the devices and terminals supporting the advertisement, can provide advertisements more closely related to the interest or taste of the user, and in particular, So that it is possible to more easily and quickly search for an advertisement suitable for each user's current situation. Accordingly, the present invention can maximize the usefulness of the advertisement.

Meanwhile, the advertisement providing method according to the embodiment of the present invention may be implemented in the form of a program command which can be executed through various computer means and recorded in a computer-readable recording medium. At this time, the computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. On the other hand, the program instructions recorded on the recording medium may be those specially designed and configured for the present invention or may be available to those skilled in the art of computer software.

The computer-readable recording medium includes a magnetic recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical medium such as a CD-ROM and a DVD, a magnetic disk such as a floppy disk, A magneto-optical media, and a hardware device specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.

The program instructions in the above description may include machine language code such as those generated by a compiler, as well as high level language code that may be executed by a computer using an interpreter or the like. And the hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention.

In the foregoing, preferred embodiments of the advertisement providing function according to the embodiment of the present invention have been described with reference to the present specification and drawings, and although specific terms have been used, they are merely illustrative of the technical contents of the present invention, The present invention is not limited to the above-described embodiments. That is, it is apparent to those skilled in the art that various embodiments based on the technical idea of the present invention are possible.

The present invention relates to an advertisement providing system and method, and a device and a terminal supporting the advertisement providing system. The present invention maximizes the usefulness of advertisements, thereby preventing an advertiser requesting an advertisement from generating unnecessary advertisement distribution, Can help boost consumption.

101, 102: first and second terminals
200: Ad-supported service device 201: Message service device
202: Advertisement service device 210: Device communication part
250: Device storage unit 260: Device control unit
300: Network

Claims (8)

A plurality of user terminals for generating and transmitting messages based on a message service;
Extracting a plurality of common interest advertisements of the plurality of users by extracting words from the parsed contents of the messages transmitted and received between the plurality of user terminals, using all of the extracted words or common words of the extracted words, And an advertisement support service device that commonly provides the plurality of common interest advertisements to the user terminals,
The advertisement support service device
And provides the selection information of the specific terminal related to the selected specific common interest advertisement to other terminals in the message group when a specific terminal among the plurality of user terminals in the message group selects a common interest advertisement. Ad serving system. A device communication unit for receiving a message from at least one terminal and transmitting the received message to at least one or more other terminals;
Extracts and selects an interest advertisement based on at least one of the contents of the transmission message of the terminal and at least one of the other terminals and the contents extracted from the profile information registered by the terminals, A device controller for controlling the terminal device to provide the same to one of the terminals;
A device storage unit for storing an advertisement database including advertisements mapped to the contents for the interest advertisement extraction;
Lt; / RTI >
The device control unit
The terminal and at least one of the other terminals, based on words extracted from the contents of the message transmitted by the terminal and common words of the extracted words or the entire words extracted from the contents of the message transmitted by the at least one or more other terminals, Extracts a plurality of common interest advertisements from the plurality of common interest advertisements, and provides the extracted common interest advertisements to the terminal and at least one or more other terminals,
And provides the selection information of the specific terminal related to the selected specific common interest advertisement to other terminals in the message group when a specific terminal among the plurality of user terminals in the message group selects a common interest advertisement. The advertising support service device for providing the advertisement. 3. The method of claim 2,
The device control unit
Extracts words from the contents of the message transmitted by the terminal,
Extracts an advertisement having the words mapped with the extracted words as an interest advertisement, and provides the extracted interest advertisement to the terminal. 3. The method of claim 2,
The device control unit
Extracts the advertisement having the words extracted from the contents of the message transmitted by the terminal and the words mapped with the words extracted from the contents included in the profile information registered by the terminal as interest advertisements, Wherein the advertisement service providing apparatus provides the advertisement support service apparatus to the advertisement support service apparatus. 3. The method of claim 2,
The device control unit
Wherein the content providing server parses the contents of a message transmitted and received between the terminal and at least one or more other terminals in real time, extracts a new common interest advertisement based on the parsed contents, and provides the advertisement to the terminal and at least one or more other terminals. Advertising support service device. 3. The method of claim 2,
The device control unit
Extracting a common interest advertisement candidate group of the terminal and at least one or more other terminals based on words extracted from the contents of the message transmitted by the terminal and words extracted from the contents of the message transmitted by the at least one or more other terminals, Selecting a specific common interest advertisement among the common interest advertisement candidate groups based on contents extracted from profile information of the terminal and at least one or more other terminals and providing the selected common interest advertisement to the terminal and at least one or more other terminals Characterized in that the advertisement support service device for providing advertisement service. Receiving a message through an advertisement support service device for use of a message service and an advertisement, and transmitting and receiving a message to and from another user terminal that transmits and receives a message based on the content of the transmitted and received message and profile information registered for use of the message service A communication unit for receiving a plurality of common interest advertisements from the advertisement support service apparatus;
A display unit for outputting the plurality of common interest advertisements;
The method according to claim 1, further comprising the steps of: when receiving a user input for selecting a common interest advertisement among the plurality of common interest advertisements, transmitting selection information indicating selection of a specific common interest advertisement according to the user input, A control unit for supporting transmission to another user terminal;
Lt; / RTI >
The common interest ad
Wherein the extracted information is extracted based on the messages and all the words extracted from the messages transmitted and received by the advertisement support service device and the common words of the extracted words. The terminal generates a message and transmits the message to at least one or more other terminals via the advertisement support service device, and the at least one or more other terminals create a message and transmit the message to the terminal through the advertisement support service device;
Extracting certain contents from messages transmitted and received between the terminal and at least one or more other terminals;
Wherein the advertisement support service apparatus transmits a message to the terminal, based on words extracted from the contents of the message transmitted by the terminal and common words of all words extracted from the contents of the message transmitted by the at least one or more other terminals, And extracting a plurality of common interest advertisements of at least one or more other terminals;
Providing the advertisement support service device to the terminal and at least one or more other terminals;
When a specific one of a plurality of user terminals in a message group selects a specific common interest advertisement, the advertisement support service apparatus receives selection information selected from a specific common interest advertisement from the specific terminal,
Providing the advertisement support service device with the selection information indicating the specific terminal selection of the specific common interest advertisement to other terminals in the message group;
Wherein the advertisement is provided to the user.

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