JP2011028645A - Device and program for retrieving advertisement content - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement content retrieval device and an advertisement information retrieval program, which can obtain high advertisement effects by enabling a user to easily retrieve advertisement content matched with user's interests or liking and by allowing an advertisement enterprise to enable users supposed to have interests in the advertisement content of the advertisement enterprise to easily browse the advertisement content. <P>SOLUTION: An advertisement server 1 drives the advertisement content retrieving program, and functions as: a retrieval means 17 for retrieving retrieval word information based on a retrieval keyword from a storage means 18 in which enterprise name information indicating advertisement enterprises, reward information indicating a reward to be paid to a user browsing the advertisement content and retrieval word information for extracting an advertisement enterprise are stored, and extracting the advertisement enterprise having the highest reward information out of advertisement enterprises related to the retrieval word information which is retrieved; and a page processing means 15 for generating a page, in which the enterprise name information and the reward information of the extracted enterprise are displayed together with a link to an advertisement page, as a retrieval result page. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to an advertisement content search apparatus and an advertisement content search program that can search an advertisement page of an advertising company that advertises using the Internet, and in particular, an advertisement content search that can search an advertisement page on which information desired by a user is posted. The present invention relates to an apparatus and an advertisement content search program.

  The user can obtain desired information from the web page by operating the terminal device and accessing various websites via the Internet. There are a wide variety of web pages all over the world, such as corporate sites, personal sites, business sites, hobby sites, celebrities and personal blogs. It has become increasingly difficult to obtain a wide range of desired information.

  On the other hand, on the Internet, advertising activities are carried out in various forms such as a banner advertisement posted on a website, an e-mail magazine, and an advertisement linked to a search result by a keyword on a search site. However, because banner advertisements are currently posted on various sites, there are exciting language that Internet users are accustomed to having banner advertisements on the site and make them click on banner advertisements. Even so, it is a difficult situation to attract users' interest.

  In the advertisement content presentation system described in Patent Literature 1, when a list of corresponding conversion words is transmitted to the browser terminal and one conversion word in the conversion word list is selected, the advertisement content is based on the selected conversion word. The advertisement database that stores and manages the URL is retrieved, the advertisement content associated with the relevant word is obtained, the advertisement content is returned to the browser terminal, and the advertisement content is displayed together with the conversion word list. Yes.

According to the advertising content presentation system described in Patent Document 1, since the advertising content is presented to the user while the user is searching for information using the search site, the search keyword is sent to the search site. Since there are more advertisement contents that are more likely to be of interest to users by eliminating the processing and time until search results are returned, information sources aimed at users without searching Can lead to. In addition, for advertisers, there are many opportunities for their own advertising content to be exposed to the eyes of users, and a great advertising effect can be expected.

JP 2007-34464 A

  However, in the advertising content presentation system described in Patent Document 1, when a large number of advertising content related to the search keyword is stored and managed in the advertising database, a lot of advertising content is displayed, and the advertising content is included in the advertising content. Your advertising content may be buried. Therefore, it is assumed that the advertisement content that is likely to be of interest to the user cannot be viewed by the user, and the advertising effect may not be expected for the advertising company.

  Therefore, the present invention makes it easy for users to search for advertising content that matches their hobbies and preferences, and allows an advertising company to browse users who are likely to be interested in the advertising content of that advertising company. It is an object of the present invention to provide an advertisement content search device and an advertisement information search program that can obtain a high advertisement effect by being in an easy state.

  The advertisement content search apparatus of the present invention includes company name information indicating an advertising company that publishes an advertisement, reward information indicating a reward paid from the advertising company to a user who has viewed the advertising content that is an advertisement of the advertising company, the advertising company The search term information for extracting the search term information is stored in association with each other and stored as advertising company information, and the search term information is searched based on the inputted search keyword. The search means for extracting the advertisement company with the highest reward information among the advertisement companies associated with the extracted company, and the company name information and reward information of the extracted company are displayed together with a link to the advertisement page of the extracted company. And a search result page generating means for generating the page as a search result page.

  In addition, the advertisement content search program of the present invention uses a computer to display company name information indicating an advertising company that publishes an advertisement, and a reward indicating a reward paid from the advertising company to a user who has viewed the advertising content that is the advertisement of the advertising company. Information and search term information for extracting the advertising company are associated with each other, and the search term information is searched based on the search keyword from the storage means stored as the advertising company information. Search means for extracting an advertising company having the highest reward information among the advertising companies associated with the word information as an extraction company, the company name information and the reward information of the extraction company together with a link to the advertisement page of the extraction company It is characterized by functioning as a search result page generating means for generating the displayed page as a search result page.

  In the present invention, an advertisement page that allows browsing of advertisement content provided by an advertising company is searched based on a search keyword input by a search means. At this time, the search means extracts, as an extraction company, an advertising company that is associated with a search term corresponding to the search keyword and has the highest reward information. Then, the search result page generation means generates a page displaying the company name information and the reward information of the extracted company together with a link to the advertisement page of the extracted company as the search result page. The searched advertisement company displayed on the search result page has high probability of being a company that the user is interested in, and is useful information for the user. Moreover, since the searched advertisement company has a high reward paid for browsing, it is possible to prompt the user to browse. In addition, for advertising companies, users who are interested in the contents of the advertisement can browse the advertisement contents, so the advertisement effect is high.

The storage means includes, as the advertising company information, total amount information indicating a total amount of remuneration paid to a user who has viewed the advertising content, and the search means pays a remuneration to the user who has viewed the advertising content. Therefore, it is desirable to search for an advertising company having the highest reward information as an extracting company, except for an advertising company that has exceeded the total amount information and can no longer be paid.
If the reward is not paid even if the advertisement content is viewed, it is difficult to guide the user to the advertisement page even if it is extracted as an extraction company. Retrieval can be paid at the time of search by removing the advertising companies whose search means are paid as payments to users who have viewed the advertising content and can no longer make payments. Can search for the highest advertising companies.

  The search means may search for an advertising company including any one of the search keywords as search term information when there are a plurality of input search keywords, and extract an advertising company having the highest reward information as an extraction company. it can. In general, when a plurality of search keywords are input, it is often possible to narrow down by an AND condition. However, entering multiple search keywords indicates that the user is interested in each search keyword, so any advertising company that includes any search keyword as search term information It is an advertising company that users are interested in. If the search means searches for advertising companies that contain any of the search keywords as search term information under the OR condition, the search range when extracting the advertising companies with the highest reward information can be expanded, and advertisements with higher rewards The probability that a company is searched as an extraction company increases.

  The present invention makes it possible for a user to easily search for advertising content that matches hobbies and preferences, and for an advertising company to make it easier for a user who seems to be interested in the advertising content of the advertising company to browse. Since it can be in a state, a high advertising effect can be obtained.

It is a figure which shows the structure of the advertising content provision system which concerns on embodiment of this invention. It is a block diagram which shows the structure of the advertisement server of the advertisement content provision system shown in FIG. It is a figure which shows an example of an authentication page. It is a figure which shows an example of a setting page. It is a figure which shows an example of an advertisement page. It is a figure which shows an example of another advertisement page. It is a figure which shows the total amount information, reward information, and user number information of an advertising company, (A) is a figure which shows before a change, (B) is a figure which shows after a change. It is a figure which shows an example of a search page. It is a figure which shows an example of a search result page.

An advertisement content providing system according to an embodiment of the present invention will be described with reference to the drawings.
The advertisement content providing system shown in FIG. 1 includes an advertisement server 1 installed in a management company K, advertisement company terminals 21 to 23 installed in each advertisement company A to C, and user terminals 31 to 31 used by users. 34 and a financial institution server 4 installed in the financial institution F, each of which is connected to be accessible via the Internet W.

  The advertisement server 1 operates as an advertisement support apparatus that provides a reward to each of the users U1 to U4 as a price for viewing the advertisement contents of the advertising companies A to C to the users U1 to U4 by operating the advertisement support program. Or by operating an advertisement content search program, it functions as an advertisement content search device that can search for an advertisement page provided by an advertising company based on an input keyword.

  As shown in FIG. 2, the advertisement server 1 includes a communication unit 11, a display unit 12, an input unit 13, an authentication unit 14, a page processing unit 15, an account processing unit 16, and a storage unit 18. ing.

  The communication means 11 has a function of exchanging data with the advertising company terminals 21 to 23 and the user terminals 31 to 34 via the Internet W. The communication means 11 can be a LAN (Local Area Network). The display means 12 and the input means 13 are used during maintenance. The display means 12 can be a CRT (Cathode Ray Tube) or an LCD (Liquid Crystal Display). The input means 13 can be a keyboard or a mouse.

  The authentication unit 14 performs authentication based on whether the ID information and the password information input by the person in charge of the advertising companies A to C and the users U1 to U4 are registered in the storage unit 18. The page processing means 15 generates and transmits an authentication page for obtaining authentication, a setting page to the advertising company terminals 21 to 23, and an advertising page to the user terminals 31 to 34. The page processing unit 15 functions as a search page generation unit that generates a search page for inputting a search keyword, or functions as a search result page generation unit that generates a search result page indicating a search result. It is. The account processing means 16 performs a process for transferring the advertising fee from the advertising companies A to C, or functions as a reward providing means for transferring the reward to the accounts of the users U1 to U4.

  The search means 17 searches the search term information based on the input search keyword, and extracts the advertising company with the highest reward information among the advertising companies associated with the searched search word information as the extraction company. It has a function.

  The storage means 18 stores authentication information, advertising company information, account information, training information, and social contribution information. The authentication information is information for authenticating the advertising companies A to C and the user, and includes ID information and password information. The ID information is associated with attribute information for identifying the advertising companies A to C or individuals U1 to U4 and account information. Further, when the ID information belongs to the advertising company, the advertising company information is associated. The advertising company information includes advertising company name information, total amount information, reward information, number-of-users information, search term information, advertising content, and comment information in association with each other.

  The total amount information indicates the total amount of remuneration for the user who viewed the advertising content paid from the advertising companies A to C. The reward information indicates a reward amount per user. The number-of-users information indicates the number of people who can pay the reward. Search term information is used to extract advertising companies, such as the category names of products and services advertised by advertising companies, words indicating the quality of products and services of advertising companies, or words that recall products and services. is there. As the search term information, it is desirable to set a word that is easily adopted as a search keyword. The advertising content is a moving image file for an advertising company to advertise. The account information is information indicating the type of deposit and saving (ordinary, current account, etc.), account number, account name, etc. in the financial institution. The comment information is an advertising sentence such as a catch phrase or a catch phrase for the advertising company to promote its own company.

  The training information includes training content, group name information, and comment information in association with each other. The training content is a video file introducing amateur bands, starter bands, young entertainers, and so on. The social contribution information includes social contribution contents, group name information, and comment information in association with each other. Social contribution content is a video file that promotes social contributions and service activities such as “Let's not litter”, “No bicycles left”, “Let's donate blood”. The training information and the social contribution information are registered in advance by the management company K.

  The advertising company terminals 21 to 23 are computers operated by each of the advertising companies A to C, and input various information based on a setting screen from the advertising server 1 or refer to an advertisement page.

  User terminals 31-34 are operated by users U1-U4. The user terminals 31 and 32 are mobile phones having an access function with the Internet W. The user terminals 33 and 34 are desktop or notebook personal computers having an access function to the Internet W.

  The financial institution server 4 is installed in a financial institution and has a function of performing a transfer process based on the transfer amount information, the transfer source account information, and the transfer destination account information transmitted from the advertisement server 1. .

  The operation and use state of the advertisement server according to the embodiment of the present invention configured as described above will be described with reference to the drawings. First, the operation and use state of the advertisement server 1 functioning as an advertisement support apparatus will be described. It is assumed that registration of the authentication information and account information of the advertising companies A to C and the users U1 to U4 has been completed.

When the advertisement server 1 receives an access request from any of the advertising company terminals 21 to 23 to the advertisement server 1, the page processing means 15 of the advertisement server 1 generates the authentication page P1 shown in FIG. 3 and transmits the access request. It transmits to the original advertising company terminals 21 to 23 via the communication means 11.
When the authentication page is displayed on the advertising company terminals 21 to 23, the person in charge of operating the advertising company terminals 21 to 23 inputs the ID information and the password information, which are registered authentication information, and presses the “OK” button. .

  In the advertisement server 1, the authentication unit 14 refers to the storage unit 18 and performs authentication based on the ID information and password information transmitted from the advertising company terminals 21 to 23. When authentication is obtained and it is determined from the attribute information that the user belongs to one of the advertising companies A to C, the page processing means 15 transmits a setting page. The setting page P2 shown in FIG. 4 shows a state in which the advertising company A logs in by operating the advertising company terminal 21.

The setting page P2 displays the name of the advertising company that has logged in, the reference distribution unit price, and the balance, as well as the transfer amount (total compensation) field R11, the distribution unit price field R12, the distribution number field R13, and the advertisement content designation field. R14, a search term input field R15, a comment input field R16, a “Send” button B11, a “Cancel” button B12, and a “Reference” button B13 are provided.
The reference distribution unit price indicates the maximum remuneration amount when the setting page P2 is displayed. This maximum remuneration amount is obtained by displaying the highest remuneration information stored in the storage unit 18 by the page processing unit 15. In the example shown in FIG. 4, it can be seen that other advertising companies other than the advertising company A set the reward for one user at 90 yen.
The total amount of remuneration payable by the advertising company A is entered in the transfer amount column R11. The total amount of remuneration that can be entered is the total amount information. In the example shown in FIG. 4, the total amount is 10,000 yen.
In the distribution unit price column R12, a remuneration amount paid per user is entered. The entered reward amount becomes reward information. In the example shown in FIG. 4, the reward for one user who has watched the advertising content is 100 yen.
In the distribution number field R13, the number of users who can pay the reward is entered. The entered number of users is the number of users information. In the example shown in FIG. 4, the number of users who can pay a reward is 100. In the balance, the remaining amount obtained by subtracting the remuneration paid to the viewed user from the total remuneration is displayed. In the example shown in FIG. 4, it is still in the setting stage, and since no one has seen the advertising content, the total amount of reward is the balance.

In the setting page P2 of the present embodiment, the number of users is automatically calculated. Therefore, by inputting two input fields among the transfer amount field R11, the distribution unit price field R12, and the distribution number field R13, The calculated values are automatically displayed in the remaining input fields.
The advertisement content specification column R14 is a column for inputting a path where a moving image is located and a URL (Uniform Resource Locator) in order to specify a moving image (advertisement content) for advertising. When the “reference” button B13 is pressed, another window for designating a moving image file is launched. When a new advertisement content is designated or when it is desired to replace the previously transmitted advertisement content, the advertisement content is designated by the advertisement content designation column R14 and uploaded to the advertisement server 1. When the advertisement content is not designated in the advertisement content designation field R14, the previously transmitted advertisement content is continuously used. By entering a URL in the advertisement content designation field R14 or by designating another computer name, the advertisement content is not stored in the storage means 18 of the advertisement server 1 but installed in the advertising companies A to C. It can also be stored in the server or the advertising company terminals 21 to 23.

The search term input field R15 is an input field for setting search term information such as the category and characteristics of the products and services of this advertising company. For example, in the case of a beer company, “beer”, “happoshu”, “third beer”, etc. are set. In the case of an esthetic salon, “diet”, “slimming”, “hair removal”, “small face”, “aroma”, “massage”, etc. are set.
The comment input field R16 is an input field for setting a catch phrase or a catch phrase of the advertising company.

  When the input in each input field is completed, the information set on the setting page P2 is transmitted from the advertising company terminal 21 to the advertising server 1 by pressing the “Send” button B11. When the advertisement content is designated, the designated advertisement content is uploaded.

  In the advertisement server 1, information set on the setting page P2 and advertisement content if specified are stored in the storage means 18. The account processing means 16 of the advertisement server 1 is paid to the financial institution server 4 with the account information of the advertising company A as the transfer source, the account information of the management company K as the transfer destination, and paid to the management company K as an advertising publication fee. A transfer procedure is requested using the transfer amount obtained by adding the advertisement fee information and the transfer fee information paid as a transfer fee to the financial institution F to the total amount information.

  When the users U1 to U4 operate the user terminals 31 to 34 to access the advertisement server 1, the page processing means 15 of the advertisement server 1 uses the authentication page P1 shown in FIG. Transmit to terminals 31-34.

  When the authentication page is displayed on the user terminals 31 to 34, the users U1 to U4 who operate the user terminals 31 to 34 input ID information and password information which are registered authentication information, and click an “OK” button. Press.

  In the advertisement server 1, the authentication unit 14 refers to the storage unit 18 and performs authentication based on the ID information and password information transmitted from the user terminals 31 to 34. If authentication is obtained and it is determined that the user is one of the users U1 to U3 who are individuals from the attribute information associated with the ID information, the page processing means 15 generates the advertisement page P3 shown in FIG. To send.

  The advertisement page P3 displays company name information indicating the names of the advertising companies A to C, which are sponsor companies, and reward information obtained by viewing the advertisement content. In the example shown in FIG. 5, the page of the advertising company A is displayed, and the reward information is “100” yen. The advertisement page P3 is provided with a “view” button B21 and a “cancel” button B22.

The users U1 to U4 press the “view” button B21 when viewing the advertising content. Further, the users U1 to U4 press the “cancel” button B22 when not viewing the advertisement content.
For example, in the advertisement page P3 displayed on the user terminal 31, when the “view” button B21 is pressed, the page processing means 15 displays the training content stored in the storage means 18 and the advertisement content of the advertising company A. The social contribution content is read out and transmitted to the user terminal 31.

The user U1 who operates the user terminal 31 views the training content displayed on the user terminal 31, the advertising content of the advertising company A, and the social contribution content in order. When the viewing of all the contents is completed, the account processing means 16 of the advertisement server 1 sets the account information of the management company K as the transfer destination and the account information of the user U1 as the transfer destination toward the financial institution server 4, and rewards Request the transfer procedure with the information as the transfer information indicating the transfer amount. By doing so, the user U1 can obtain a reward for viewing the advertisement content.
In addition, it is desirable that the management company K donates a part of the reward as an activity fee to a band or an entertainer appearing in the nurturing advertisement content or to an organization that performs welfare activities.

  When the user U1 is interested in the advertised product while viewing the advertising content, the page processing means 15 clicks on the display screen displaying the advertising content, so that the page processing means 15 You may jump to a web page about the product. This web page can be displayed in a separate window from the screen displaying the advertising content or can be displayed on the same screen. When a web page related to a product is displayed on the same screen as the advertising content, the advertising content is overwritten and can no longer be seen. Therefore, by returning the page when the web page has been browsed, the advertising content can be continued. It is desirable to be able to watch.

  Next, when the user U2 who wants to view and logs in by operating the user terminal 32, for example, as shown in FIG. 6, information on the number of users of the advertisement page is displayed as the advertisement page P4. May be. In the example shown in FIG. 6, since one user has watched, “99” is displayed. That is, every time one of the users views, the number-of-users information stored in the storage means 18 is reduced by one, and the total amount information is reduced by the reward information.

  For example, when the advertising companies B and C refer to the reference distribution unit price of the setting page or refer to the advertising page P3, it is understood that the advertising company B is the page of the advertising company A. FIG. 7A shows the current settings of the advertising companies A to C, while the advertising company A has the remuneration information 100 and the number of users information 99, while the advertising company B has the remuneration information 50 and usage. The number-of-persons information is 1000, the advertising company C is reward information 90, and the number-of-users information is 100. That is, although the advertising company B has a higher total amount for advertising than the advertising company A, the advertising company A has a higher remuneration per user than the advertising company B. Is displayed.

  In this case, since the advertising company B has no meaning to publish an advertisement, a setting for increasing the reward information is performed on the setting page. As shown in FIG. 7B, the advertising company B changes the reward information from “50” to “120”, so that it becomes higher than the advertising companies A and C. Accordingly, on the advertisement page, the advertisement content of the advertisement company B and the reward information changed from “50” to “120” are displayed at the timing when the user logs in.

  In the present embodiment, by changing the reward information, the company with the highest reward information is posted among the advertising companies A to C posted on the advertisement page in real time. However, the advertisement company that is fixedly posted until the number-of-users information becomes 0 by the processing of the page processing unit 15 may be kept unchanged. For example, when a small and medium-sized company advertises with a large company, even if the small and medium company sets a high reward, it is assumed that the large company immediately sets a higher reward than the small and medium company. Therefore, once a small and medium-sized company has set a higher reward than other advertising companies, the advertisement page should not be switched to other advertising companies until all users who can view it have finished viewing. This can give SMEs an advantage. Further, on the condition that the number-of-users information becomes 0 or a predetermined time has passed since the start of posting, a company with high reward information may be posted on the advertisement page at that time.

  As described above, according to the advertisement server 1 according to the present embodiment, the page processing unit 15 displays the advertisement page P3 in which only the advertisement content of the advertisement companies A to C with the highest reward information can be viewed as the advertisement company A to Since it is generated including the remuneration information of C, it is necessary for the advertising companies A to C to set reward information higher than that of other advertising companies and give it to the user in order to make the user view. The user accesses the advertisement page P3 in order to actively view the advertisement content in anticipation of the remuneration that is lifted, and therefore can actively appeal the viewing of the advertisement content.

  Further, since only the advertising company A and the advertising company B with the highest reward information are displayed on the advertising page P3 and the advertising company C is not displayed, the advertising company C sets higher reward information than the advertising companies A and B. There is a need. Therefore, there is a possibility that a higher reward is given to the users U1 to U4.

  Further, since the advertisement page P3 displays the user number information indicating the remaining number of users that can be paid by the advertising companies A to C, the users U1 to U4 have the remaining number of users who can view the advertisement page. , The user U1 to U4 can be more strongly encouraged to view the advertisement content because the user wants to obtain the reward by viewing the advertisement content before the advertisement content cannot be viewed.

Next, the operation and use state of the advertisement server 1 functioning as an advertisement content search device will be described.
When the users U1 to U4 search for an advertising company, the user terminals 31 to 34 are operated to transmit a search page display request to the advertisement server 1. When there is an access request to the search page from the user terminals 31 to 34, the page processing means 15 of the advertisement server 1 transmits a search page P5 shown in FIG. The user terminals 31 to 34 display the received search page P5 on the display screen.

The search page P5 is provided with a search keyword input field R21 for the user to input a search keyword. Further, the search page P5 is provided with two buttons for instructing start of search. One is a “search” button B31 that transmits a search keyword to a portal search site (not shown) operated by Yahoo! The other is a “rate search” button B32 for searching for advertising companies.
When the users U1 to U4 search for an advertising company, a search keyword is input in the search keyword input field R21 and the “rate search” button B32 is pressed.

  For example, when the advertising companies A to C shown in FIG. 7 are companies that operate a restaurant that provides French cuisine, the advertising companies A to C are “French”, “Gourmet”, “Wine” on the setting page P2 shown in FIG. "Is set as search term information.

  It is assumed that the user U1 operates the user terminal 31 to input “gourmet” in the search keyword input field R21 of the search page P5 shown in FIG. 8 and press the “rate search” button B32. If it does so, the search means 17 which received the search keyword from the user terminal 31 will search the advertisement company information of the memory | storage means 18 based on "gourmet" which is a search keyword. By this search, the advertising companies A to C are first selected as the corresponding companies. Next, the search means 17 compares the remuneration information of each advertising company AC, and extracts the advertising company with the highest remuneration information as an extraction company. In this case, since the advertising company A is “100” yen, the advertising company B is “120” yen, and the advertising company C is “90” yen, the advertising company B has the highest reward information. Accordingly, the search unit 17 notifies the page processing unit 15 of the company name information and the reward information with the advertising company B as the extraction company.

The page processing means 15 generates a search result page (see FIG. 9) in which the company name information and the reward information of the advertising company B extracted as the extraction company are posted, and transmits it to the user terminal 31.
In the example shown in FIG. 9, as the search result page P6, the comment information “Reasonable from vintage wine” together with the company name information “Advertising company B” and the reward information “120” linked to the advertisement page where the advertisement content can be viewed. Can be prepared. "Is displayed. The search result page P6 displays circle name information linked to social contribution content and group name information linked to the training content, which are arbitrarily selected by the search means 17 regardless of the search keyword. ing.

  The user U1 operates the user terminal 31 and clicks on the advertising company B displayed on the search result page P6, whereby the advertising content is browsed and a reward can be obtained. Moreover, by clicking on the circle name information linked to the social contribution content and the group name information linked to the training content, the social contribution content and the training content can be browsed.

  As described above, the advertising company searched by the search keyword and displayed on the search result page has high probability of being a company that the user is interested in, and thus is useful information for the user. Moreover, since the searched advertisement company has a high reward paid for browsing, it is possible to prompt the user to browse. In addition, for advertising companies, users who are interested in the advertising content can browse the advertising content. Therefore, the advertising server 1 according to the present embodiment matches the hobbies and preferences for the user. Thus, it is possible to easily search for the advertisement content, and it is possible for the advertising company to make it easy for a user who is interested in the advertising content of the advertising company to browse, thereby obtaining a high advertising effect.

When many users browse the advertising content of the advertising company B as in the case of the user U1, and the payment of the reward overlaps and exceeds the total amount information, the search means 17 determines the reward information next. The high advertising company A is searched as an extraction company (see FIG. 7B).
As described above, if the reward is not paid even if the advertisement content is browsed, it is difficult to guide the user to the advertisement page even if it is extracted as an extraction company. The search means 17 can pay the reward at the time of the search by excluding the advertising company A that cannot pay the total amount information by paying the user who browsed the advertising content as the extraction company, In addition, the advertising company B having the highest reward information can be searched.

  For example, a plurality of search keywords may be input as search keywords. In a general search site, when a plurality of search keywords are input, an AND condition is set, and a website including all the search keywords is searched for at the top of the search results. That is, a plurality of search keywords are input to narrow down a large number of search sites.

  However, in the advertisement server 1 according to the present embodiment, when a search is performed using a plurality of search keywords, the search unit 17 searches for an advertising company including any one of the search keywords as search term information. For example, when “gourmet” or “party” is entered as a search keyword, the search means 17 searches for advertising companies such as Italian, Japanese, and izakaya in addition to French restaurants. This is because inputting a plurality of search keywords indicates that the user is interested in any of the search keywords. Therefore, the search range can be expanded, and the probability that an advertisement company with a higher reward is searched as an extraction company can be increased.

  In this embodiment, the advertisement server 1 has both a function as an advertisement support apparatus and a function as an advertisement content search apparatus. However, the advertisement server 1 is configured to be divided into two apparatuses. Also good. In that case, it is possible to make two devices by configuring the other device to access the storage means provided in either one of the devices.

  In the present invention, since advertising content that the user is interested in can be browsed, an advertising company can actively appeal the advertising content to the user. It can be widely used by advertising companies that conduct advertising activities on sites.

DESCRIPTION OF SYMBOLS 1 Advertising server 11 Communication means 12 Display means 13 Input means 14 Authentication means 15 Page processing means 16 Account processing means 17 Search means 18 Storage means 21-23 Advertising company terminal 31-34 User terminal 4 Financial institution server K Management company A- C Advertising companies U1-U4 users
F Financial institution W Internet P1 Authentication page P2 Setting page R11 Transfer amount field R12 Distribution unit price field R13 Distribution number field R14 Advertisement content specification field R15 Search term input field R16 Comment input field B11 “Send” button B12 “Cancel” button B13 “Reference” ”Button P3, P4 Advertising page B21“ View ”button B22“ Cancel ”button P5 Search page R21 Search keyword input field B31“ Search ”button B32“ Rate search ”button P6 Search result page

Claims (4)

Company name information indicating an advertising company that publishes an advertisement, reward information indicating a reward paid from the advertising company to a user who has viewed the advertising content that is an advertisement of the advertising company, search term information for extracting the advertising company, Storage means associated with each and stored as advertising company information,
Search means for searching the search term information based on the input search keyword, and extracting an advertising company having the highest reward information among the advertising companies associated with the searched search term information as an extraction company;
An advertisement content search device, comprising: search result page generation means for generating, as a search result page, a page displaying the extracted company name information and reward information together with a link to the advertisement page of the extracted company. . The storage means includes, as the advertising company information, total amount information indicating a total amount of reward paid to a user who has viewed the advertising content,
The search means searches for an advertising company having the highest reward information as an extraction company, except for an advertising company that has exceeded the total amount information and can no longer be paid by paying a user who viewed the advertising content. The advertising content search device described.   The search means, when there are a plurality of input search keywords, searches for an advertising company including any of the search keywords as search term information, and extracts an advertising company having the highest reward information as an extraction company. 3. The advertising content search device according to 1 or 2. Computer
Company name information indicating an advertising company that publishes an advertisement, reward information indicating a reward paid from the advertising company to a user who has viewed the advertising content that is an advertisement of the advertising company, search term information for extracting the advertising company, Are associated with each other, and the search term information is searched based on the input search keyword from the storage means stored as the advertising company information. Among the advertising companies associated with the searched search term information, Search means to extract the advertising company with the highest reward information as the extracting company,
An advertisement content search program that functions as search result page generation means for generating, as a search result page, a page that displays the extracted company name information and reward information together with a link to an advertisement page of the extracted company.

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