KR20110050062A - Social networking service system having marketing service function and method thereof - Google Patents

Social networking service system having marketing service function and method thereof Download PDF

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Publication number
KR20110050062A
KR20110050062A KR1020090106890A KR20090106890A KR20110050062A KR 20110050062 A KR20110050062 A KR 20110050062A KR 1020090106890 A KR1020090106890 A KR 1020090106890A KR 20090106890 A KR20090106890 A KR 20090106890A KR 20110050062 A KR20110050062 A KR 20110050062A
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KR
South Korea
Prior art keywords
marketing
unit
social networking
asset
content
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KR1020090106890A
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Korean (ko)
Inventor
양덕준
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(주) 민트패스
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Priority to KR1020090106890A priority Critical patent/KR20110050062A/en
Publication of KR20110050062A publication Critical patent/KR20110050062A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/10Office automation, e.g. computer aided management of electronic mail or groupware; Time management, e.g. calendars, reminders, meetings or time accounting
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/30Transportation; Communications

Abstract

The present invention relates to a social networking system, and more particularly, social networking having a marketing service function of combining marketing content with a work shared by users and performing an internet service corresponding to the marketing content directly through the marketing content. A system and method thereof are provided.
The present invention includes a social networking service server unit for uploading and sharing an asset, and a client terminal unit for accessing the social network service server unit to upload the asset or download and display the marketing asset, wherein the social networking service server One side of the unit and the client terminal unit generates a marketing asset by combining the marketing content unit with the asset, if any client terminal selects the marketing content unit of the marketing asset, the social networking service server unit according to the corresponding content of the marketing content unit It is characterized by performing an Internet service.

Description

SOCIAL NETWORKING SERVICE SYSTEM HAVING MARKETING SERVICE FUNCTION AND METHOD THEREOF}

The present invention relates to a social networking system, and more particularly, to a social networking system having a marketing service function that can perform marketing services on a marketing content directly through marketing content by combining marketing content with a work shared by users. It's about how.

As internet technology is rapidly developed and popularized, the Internet provides various information and provides various Internet services such as advertisement, finance and e-commerce through online. Therefore, the frequency and use time of Internet access are increasing for people to search for information through the Internet and to use Internet services.

As the access frequency and usage time of these people increase, the Internet has become the most exposed means to people. Thus, in general, advertisements made through traditional media such as television, radio, newspapers and magazines are moving to the Internet.

Currently, website-based advertisements over the Internet are applied with various advertising techniques such as banner advertisements, over banner advertisements in which banner ads have evolved, and search query advertisements that target ads to be associated with search queries such as Google's 'AdSense'. .

In the case of the above-mentioned offline advertising through TV, radio, newspapers and magazines, the cost of advertising is high due to the production of advertisements, the limited time between advertisements, and the space allotment cost. There was a problem that was difficult to use.

In addition, in the case of a web advertisement advertising through the Internet, there was a problem of reducing the effectiveness of the advertisement by showing advertisements irrelevant to the web page viewed by the Internet user.

In addition, in the case of the conventional web advertising, there is a problem that the interest of the Internet user is reduced by distractingly displaying a plurality of advertisements on one web page with only the number of exposures.

In addition, the search query advertisement is not visualized as a text-based advertisement, and there is a problem in that the efficiency of the advertisement may be reduced by distractingly displaying a plurality of advertisements on one web page as in the conventional conventional web advertisement.

In addition, since web pages are composed of text-based materials in which advertisements are added, there has been a problem that lags behind the recently expanded user graphic interface (GUI) environment.

Accordingly, an object of the present invention is to provide a social marketing service function capable of combining marketing content with a work shared by users and directly performing an internet service corresponding to marketing content such as advertising, promotion, and e-commerce through marketing content. A networking system and a method thereof are provided.

Another object of the present invention is that users can directly produce and combine marketing content related to the work of the work to advertise the marketing content to other users who download the work, so that general users can easily advertise the marketing content and improve the advertising efficiency. The present invention provides a social networking system having a marketing service function that can be enhanced and a method thereof.

Another object of the present invention is a social networking system having a marketing service function that combines the advertising content for any product in the asset shared by the user to advertise the user to download the asset, and can purchase the product through the advertising content And a method thereof.

Another object of the present invention is a social networking system having a marketing service function that can significantly improve the effect of advertising and commerce by utilizing image-based works such as pictures, graphics, pictures, tables, and images with a large visual effect And a method thereof.

Social networking system having a marketing service function of the present invention for achieving the above object; A social networking service server unit for uploading and sharing an asset, and a client terminal unit for accessing the social network service server unit to upload the asset or download and display the marketing asset, wherein the social networking service server unit and the client terminal are provided. One side of the unit generates a marketing asset by combining the marketing content unit with the asset, and if any client terminal selects the marketing content unit of the marketing asset, the social networking service server unit performs an Internet service according to the corresponding content of the marketing content unit. Characterized in that.

The work is characterized in that it is a handwritten work or an image work.

The marketing content unit may be a still image or a video advertisement content.

The marketing content unit is characterized in that the advertising content associated with the content of the work.

The marketing content unit is advertising content for advertising any product, and when a purchase request for a product advertised through the advertisement content is received from the client terminal unit, the social networking service server unit performs a purchase procedure of the product according to an electronic commerce. It is characterized by.

The client terminal unit which sells the product and requests the advertisement content for the product to the social networking service server unit to advertise through the copyrighted work, and purchases the product through the social networking service server unit when a purchase request for the product occurs. Characterized in that it further comprises a content providing server for performing electronic commerce with.

The advertisement marketing content unit includes a purchase button for purchasing the product being advertised, and the social networking service server unit determines that a product purchase request has occurred when a purchase signal according to the click of the purchase button is received from the client terminal unit. It is characterized by.

The copyrighted work may include attribution information including copyright information having copyright information of the author and the share type of the copyrighted work.

The attribute information may be set by the client terminal unit.

The attribute information is set by a client terminal unit, wherein the social networking service server unit further includes region information for distributing the marketing asset in the attribute information, and provides the marketing asset only to the client terminal unit of the region. It is done.

The social networking service system includes an image-based webpage management unit for providing image-based webpages including user interface means for social networking to a client terminal, a asset management unit for managing assets, and marketing. It includes a asset marketing unit for managing the marketing content, and a control unit for sharing the marketing asset generated by the asset and the marketing content, and providing the corresponding Internet service when the marketing content unit of the marketing asset is selected .

The marketing asset is generated in the asset management unit.

The marketing asset is generated by the asset marketing unit.

The social networking service server unit may be managed by receiving prior consent so that any user uploads and uploads the copyrighted work as a marketing work.

Marketing service method of the social networking system of the present invention for achieving the object of the present invention; A marketing service method of a social networking system, comprising: an uploading process of uploading a work by connecting a first client terminal unit to a social networking service server unit, a sharing process of combining marketing content with the work and then generating a marketing work and sharing the same; The second client terminal comprises a marketing content service process of receiving an Internet service for the marketing content through the social networking service server unit when the marketing content is clicked after the marketing asset is downloaded.

The marketing asset generation is generated by the first client terminal unit or the social networking service server unit.

The work is characterized in that it is a handwritten work or an image work.

The marketing content unit may be text, an image, a table, a still image, or a video.

The marketing content unit is characterized in that the advertising content associated with the content of the work.

The marketing content unit is advertisement content for advertising any product, and the marketing content service process includes a purchase request for checking whether a social networking service server unit purchases a product request from the second client terminal unit through the advertisement content. And a product purchase step of purchasing the product by determining the occurrence of the product and performing the purchase procedure of the product according to the electronic commerce with the second client terminal unit.

And a notification step of notifying, by the social networking service server unit, a content providing server requesting the sale of the product, wherein the social networking service server unit relays the sale and sale of the product between the content providing server and the second client terminal unit. Characterized in that performing the electronic commerce.

The advertisement marketing contents unit includes a purchase button for purchasing the product being advertised, and the social networking service server unit generates the product purchase request when a purchase signal according to the click of the purchase button is received from the second client terminal unit. It is characterized by judging.

The copyrighted work may include attribute information including copyright information indicating whether the combined portion of the marketing content unit is coupled.

The attribute information may be set by the client terminal unit.

The attribute information may further include local information for distributing a marketing work, and share the marketing work with client terminal units of the region.

The social networking service server unit may further include a pre-consent process of using a work that receives prior consent from the user so as to change, share, and distribute the work uploaded by a user as a marketing work. 1 If the user of the client terminal unit has a user's prior consent to the work, it is characterized by sharing after generating a marketing work using the work.

A marketing service method of a social networking system, comprising: a marketing asset uploading process in which a first client terminal generates a marketing content, generates a marketing asset by combining the marketing content with an asset, and then uploads it to a social networking service server; And a sharing process in which a networking service server unit shares the marketing asset, and a marketing content service process in which a second client terminal receives an internet service for the marketing content when the marketing content is clicked after the second client terminal downloads the marketing asset. do.

The present invention has the advantage of improving the marketing effect by performing a 1: 1 marketing with the user viewing the work by providing a combination of marketing content to the user uploaded works, such as blogs, mini homepages, bulletin boards.

In addition, the present invention has the advantage of more effective marketing by combining the marketing content associated with the content of the work shared by the user, and marketing the product related to the content of the work through the shared work.

In addition, the present invention has the effect of inducing the active participation of a large number of users through the reward, such as points for the purchase of services and products to the authors of the work allowed to combine the marketing content.

In addition, the present invention provides a combination of the advertising content of the product related to the user uploaded by the user, and the user can directly purchase through the advertising content to provide convenience to the user, and can form an optimal sales network for the seller Have an effect

In addition, the present invention can also easily produce a marketing content unit including the content that the individual users want to market, and can be easily combined with the asset has the effect of marketing the product without a separate marketing cost .

In addition, the present invention has the effect of improving the accessibility, utilization and interest than text by using images such as pictures, graphics, photos, videos for marketing.

In recent years, with the emergence of new Internet concepts such as Web 2.0, the Internet has expanded beyond simple information sharing and trading and trading of goods to places where people and human relationships are formed on the Internet. This is commonly called a social network.

Services provided through such social networks are called social networking services. Such social networking services include internet blogs, cafes, mini homepages, bulletin boards, and electronic maps. This social networking service allows a person to express his or her ideas, opinions, news, etc. on a social networking platform, so that other people's expressions can be commented on the expressions so that human networks can be formed naturally. to be.

Generally, media such as text sentences, images, videos, sounds, maps, etc. are used for platforms such as Internet blogs, mini homepages, bulletin boards, etc., but the present invention further includes handwriting works and video works created by the user's handwriting. do. Here, the image work includes a work edited by a user for a still image and a video, such as a photograph. However, the present invention may be more preferably applied to an image-based work such as a handwriting work or a video work.

Hereinafter, a social networking system having a marketing service function and a method thereof will be described with reference to the accompanying drawings.

1 is a block diagram showing the configuration of a social networking system having a marketing service function according to an embodiment of the present invention, Figure 7 is a view showing an example of a marketing work according to the present invention.

The social networking system having a marketing service function according to the present invention includes a plurality of clients connected through a social networking service (SNS) server unit 200, the SNS server unit 200, and a wired / wireless internet network 150. It is composed of the terminal parts (100).

The client terminal 100 is a terminal that can be connected to the SNS server unit 200 through the wired or wireless Internet network 150 by a wired or wireless connection to the wired or wireless Internet network 150, a personal computer (PC), a notebook, It is a terminal device such as UMPC (Ultra Mobile PC), Portable Multimedia Player (PMP), Personal Digital Associate (PDA).

The client terminal 100 creates an asset for a social networking service, uploads it to the SNS server unit 200, and downloads and displays a social networking service asset list and assets shared by the SNS server unit 200. .

The client terminal unit 100 may include a touch pad or the like according to the present invention to generate a handwritten work written by a user directly through the touch pad and upload the handwritten asset to the SNS server unit 200. The written work created by the user may be finally stored as image data. The image of the work transmitted between the client terminal 100 and the SNS server 200 is compressed and encrypted by SVG (Scalable Vector Graphic) and transmitted and received.

The SNS server unit 200 provides a social networking service such as a blog, a bulletin board, a cafe, an internet bookstore, an instant messenger, and receives and uploads an asset uploaded from the client terminal units 100 according to the social networking service. The client terminal 100 shares to be visible. As the sharing method, there are regional sharing, keyword sharing, and general sharing in which works are shared by region. Sharing by region is to share the work related to the region only to the client terminal 100 in a specific region, keyword sharing is to share a specific work between the client terminal 100 uploaded assets with similar keywords, General sharing is to share all the works to all the client terminal (100). The SNS server unit 200 generates a marketing asset by combining the marketing content unit with the asset according to the present invention, and then shares the generated marketing asset.

Referring to FIG. 7, a marketing asset includes an asset 600 created by a user and transmitted through the client terminal 100 and a marketing content unit 610 attached to the asset 600.

The marketing content unit 610 may provide advertisement marketing content for advertising a product such as a movie, a play, a performance, a bank product, an insurance product or an object, and an electronic commerce providing a means for purchasing, booking, and subscribing to the product. Marketing content is displayed as images, texts, etc., such as tables, still images, and videos. However, since the transmission capacity of the video is large, it may be desirable to transmit the video based on graphic images, still images, and text marketing contents.

When the marketing content unit 610 is clicked or touched by the client terminal unit 100 to receive a click signal (or “selection signal”) of the marketing content unit 610 from the client terminal unit 100. Perform the corresponding Internet service according to the marketing content. The internet service may be a webpage access service for accessing a homepage of a corresponding advertisement or a dedicated webpage of a product being advertised when the marketing contents unit 610 is an advertisement marketing content. In addition, when the marketing content unit 610 is an e-commerce marketing content, the e-commerce dedicated means for the e-commerce may be popped up or moved to an e-commerce web page to become an e-commerce service through an internet browser. The marketing content unit 610 may be purely graphic images, still images, and text information for advertisement and promotion of products.

When the SNS server unit 200 combines the marketing content unit 600 with the asset 600, the SNS server unit 200 examines copyright information of the attribute information included in the asset 600 and marketing the copyrighted product to the copyrighted information. The content unit 610 may be combined to generate a marketing asset. However, the SNS server unit 200 receives and manages the collective consent of any author uploaded at any time so that it can be used for marketing at any time, and creates a marketing asset by freely utilizing the copyrighted work of the author who has collectively agreed upon the asset at any time. You could do it.

To this end, when a user creates an asset and a marketing content unit through the client terminal unit 100, the asset image and attribute information are stored in a file format as shown in Table 1 below and uploaded to the SNS server unit 200.

Figure 112009068309133-PAT00001

The created device, the creator ID, the creation date and time of the creation field (Create), the modified device of the modify information (Modify), the modifier ID, the modification date and the like may be automatically and manually set. However, the modifiable option of the generated field and the modifiable option of the change field should be selected by the user as copyright information.

The copyright information may include information on the type of sharing of a work such as an author, a third party, a person who cannot modify a person, a system administrator, a person who cannot modify a person, and the like. The sharing type information may be set by selecting one of the items by a user. In addition, the keyword field is a field in which the user inputs an index word corresponding to the contents of the work. The creation position and the modification position may be automatically input when the client terminal unit is a terminal capable of measuring a position by GPS or the like, or may be manually input. However, in case of the client terminal without GPS function, the user must input it.

However, some fields of the attribute information may be filled in the SNS server unit 200. In detail, when uploading a work, the client terminal 100 may automatically input a modified location by dividing the region through the IP of the wired / wireless network. If the keyword field or the asset of the attribution information is text data, the text data may be analyzed to automatically generate terms that are frequently used as keywords.In the case of an image-based asset, it may be automatically generated through scanning and character recognition. will be. Alternatively, if the automatic generation is difficult, it may be directly input by the SNS server unit system administrator.

In addition, the SNS server unit 200 may assign a keyword to a work by the keyword acquisition method described above, regardless of the attribute information, if the author of the uploaded work is a work of a pre-contractor who previously agreed to use the work.

The SNS server unit 200 grasps the contents of the work by requesting to share the work, that is, keyword recognition by keyword information or character recognition of the work when uploading the work, and is stored in advance corresponding to the keyword content of the work. After searching whether there is marketing content, if there is marketing content corresponding to the keyword of the work, the marketing content unit having the marketing content is combined with the work and then shared. For example, SNS server unit 200, when the marketing content unit combines the contents of the work, that is, the keyword is "astronomical telescope" "star" and "astronomical telescope" if the keyword is "astronomical telescope" And after combining the advertising content advertising the astronomical telescope in the copyrighted work, the marketing content unit. However, if the advertisement content for the "astronomy telescope" and "star" is not registered, the SNS server unit 200 shares the work as it is.

The SNS server unit 200 may include the tag information corresponding to the contents of the marketing contents in the marketing contents unit 610 when the marketing contents unit 610 is added.

As described above, the SNS server unit 200 may combine the marketing content unit with the work, but the user may author and combine the marketing content unit while authoring the work.

In addition, the SNS server unit 200 may include an Internet service button 611 for receiving an Internet service for a product being advertised in the marketing content unit 610 as shown in FIG. 7. The internet service button 611 may be a "buy" button if a product being marketed through the marketing content unit 610 is an item such as an umbrella, an electronic product, clothes, or the like. It could be a "lookup" or "goods contract" button.

In this case, when the SNS server unit 200 receives the click signal of the Internet service button 611 from the client terminal unit 100, the SNS server unit 200 performs service processing for the corresponding Internet service. The click signal includes information according to an internet service button. The information may be web page information of a marketing product provided through the marketing content unit 610 or a direct marketing service execution request command. Upon reception of the webpage information, the SNS server unit 200 connects the client terminal unit 100 to the corresponding webpage. However, in the case of web page information, the client terminal 100 may access the web page by itself. When the click signal is a marketing service execution request command, the command may be a payment means request command according to a click of a buy button. In this case, the SNS server unit 200 transmits the payment means to the client terminal unit 100, and the client terminal unit 100 receiving the payment means executes the payment means to perform the payment. In addition, the marketing service execution request command may vary according to marketing content.

In addition, the SNS server unit 200 may share the marketing work, but may be distributed to portal servers such as Naver, Daum, Yahoo, and the like. In this case, the marketing asset includes a keyword (or tag), the keyword of the attribute information of Table 1 may be used, and may be a keyword (or tag) separately designated for the marketing asset during distribution.

In addition, when distributing the marketing work, the SNS server unit 200 may distribute the limited area associated with the work. For example, if the contents of the work 600 were related to rain as shown in FIG. 7, the SNS server 200 may refer to the weather information collected through the wired / wireless internet network 150 in advance in the rainy area. You can also distribute the same marketing work. However, in addition to the information through the Internet, the marketing work may be shared only with the client terminal units 100 located in the rainy area in the creation position of the attribute field and the modification position information of the change field. At this time, only the work 600 is shared to the client terminal 100 of the region other than the region, that is, the region does not rain.

In addition, the SNS server unit 200 sets the copyright information of the attribution information of the work to the other person can modify or the administrator can modify, provide a predetermined point to the user of the work to which the marketing content unit is attached, the marketing content using the point The unit 610 may be used to purchase a product being marketed or to use a paid additional service of the system.

2 is a diagram illustrating a configuration of a client terminal unit according to the present invention.

2, the client terminal unit 100 according to the present invention includes a client controller 10, a database 20, an input unit 30, a display unit 40, and a data transceiver 50.

The client controller 10 controls the overall operation of the client terminal unit 100 according to the present invention. In particular, the client control unit 10 includes an asset generation module 11 for generating a handwriting work and a video asset, an attribute generation module 11 for generating attribute information according to the present invention, a marketing content unit, and an asset and a marketing content unit. And a marketing content generation module 12 for generating a marketing asset combining the attribute information and the attribute information, and generates a marketing content unit, and generates a marketing asset, and the SNS server unit 200 through the data transmission / reception unit 50. Control the overall behavior for sharing by uploading to.

The marketing content unit 610 generated through the marketing content generation module 12 may be limited in Internet service compared to the case where the marketing content unit 610 is added by the SNS server unit 200. The Internet service function that can be added to the marketing content unit 610 in the client terminal unit 100 includes a homepage access internet service for accessing a homepage, a cafe, or a blog of a user of the client terminal unit 100 and the marketing content by another user. When the cursor is positioned in the unit 610, it may be a pop-up Internet service that pops up author information such as a name, a phone number, and an address.

The database 20 includes an image DB 21 for storing still images and moving images, an audio DB 22 for storing audio data such as voice and music, and a handwriting DB for storing handwritten works and image works created by a user. And (23).

The input unit 30 cooperates with the display unit 40 to provide a graphic user interface (GUI) with the user. The input unit 30 moves the position of the cursor with the key input unit 31 having a plurality of keys for inputting letters and numbers, and outputs the position data of the position where the cursor is placed or clicked to the client controller 10. The touch pad 32 overlaps the upper part of the screen of the mouse 33 and the display unit 40 and outputs position data on a position touched by the user.

The data transmission / reception unit 50 is connected to the wired / wireless internet network 150 to perform data communication between the SNS server unit 200 and the client control unit 10.

3 is a view showing the configuration of the SNS server unit according to the present invention.

Referring to FIG. 3, the SNS server 200 may include a controller 201, a user manager 202, a user database (DB) 203, an image-based webpage manager 204, and a webpage DB 205. , An e-commerce manager 206, an e-commerce DB 207, an asset manager 209, an asset DB 210, an asset marketing unit 211, a marketing content DB 212, and a data transmission / reception unit 213. .

The controller 201 controls the overall operation of the SNS server unit 200 described above with reference to FIG. 1.

The user manager 202 receives information of users accessing through the client terminal 100 and stores and manages the information in the user DB 203. The user manager 202 pays points to the user of the work used for marketing, and performs the point management. In addition, the user manager 202 stores and manages information of a user who has collectively agreed to use the work, that is, the author.

The webpage management unit 204 stores and manages image-based webpages including user interface means for the user to social networking in the webpage DB 205 and accesses the SNS server unit 200. The portions 100 provide the image-based web pages. However, the webpage manager 204 may provide a thumbnail-based webpage or a text-based webpage.

When the product purchase request of the marketing content according to the present invention occurs, the e-commerce management unit 206 controls the overall operation related to the e-commerce such as payment, issuance of tax invoices, and the like. Store and manage the commerce information in the e-commerce DB (207). The e-commerce management unit 206 and the e-commerce DB 207 directly sells the product through the content marketing unit 210 of the marketing asset in the SNS server unit 200 or sells the product on behalf of the seller such as auction or eBay. If necessary, it is a configuration. However, if the content providing server 110 directly sells products and performs e-commerce, only the content providing server 110 is connected to the corresponding content providing server 110. In this case, the e-commerce management unit 206 and the e-commerce DB 207 are not required. Will be.

The asset manager 209 stores and manages the assets shared in association with the image-based webpage manager 204 in the asset DB 210.

The asset marketing unit 211 stores and manages marketing contents to be marketed in the marketing content DB 212.

The marketing asset may be generated by the asset management unit 209, the asset marketing unit 211, or the control unit 201, and the generated marketing asset may be stored in the asset DB 210.

The data transceiver 213 is connected to the wired / wireless internet network 150 to perform data communication with the client terminal units 100 through the wired / wireless internet network 150.

Each of the user manager 202, the image-based web page manager 204, the e-commerce manager 206, the asset manager 209, and the asset marketing unit 211 may be configured as a server, and may include a number of users, assets and The server may be selectively configured according to variables such as the number of marketing contents.

4 is a flowchart illustrating a marketing service method of a social networking system according to an exemplary embodiment of the present invention. Referring to FIG. 4, for convenience of description, the first client terminal 100-1 is a client terminal for uploading a work, and the second client terminal 100 is assumed to be a terminal for downloading a work. A case in which the marketing content unit and the marketing asset are generated at 200 is described.

Referring to FIG. 4, first, when a marketing request is generated from a plurality of content providing servers 110, the SNS server unit 200 generates marketing content based on a marketing request or receives the content from the content providing server 110. 211) it is stored and managed in the marketing content DB (212) (S311).

When the SNS server unit 200 uploads a work created from the first client terminal unit 100-1 after connection (S313) of the first client terminal unit 100-1 (S315), the marketing content is stored in the work. The marketing unit is generated by combining the unit 610, and stored in the marketing content DB 212 or the asset DB 210 and then shared (S317). In this case, as described above, the SNS server unit 200 may combine the marketing content unit related to the content of the work to the work.

After the marketing asset is shared, when the second client terminal 100-2 accesses (S319) and requests the download of the marketing asset (S321), the second client terminal is connected to the corresponding marketing asset through the wired / wireless Internet network 150. The control unit 100-2 transmits to the unit 100-2 (S323).

The second client terminal 100-2 receives and displays the marketing work, and then transmits a marketing click (selection) signal to the SNS server 200 when the marketing content part of the marketing work is touched and clicked by a user ( S325).

Then, the SNS server unit 200 provides a marketing content selection notification signal informing that the marketing content is selected from the second client terminal unit 100-2 to the content providing server 110 (S327). The marketing content selection notification signal may be provided to the content providing server 110 whenever the marketing content is selected or on a predetermined time basis. This may be used as information for the content providing server 110 to determine how many times and how often their marketing content is selected.

The SNS server 200 processes the Internet service for the content providing server 110 or direct marketing content in response to the selection signal. Since various embodiments of the Internet service have been described above, a detailed description thereof will be omitted.

5 is a flowchart illustrating a method for generating a marketing asset according to the present invention. A method of generating and sharing a marketing asset in S317 will be described in detail with reference to FIG. 5.

The control unit 201 of the SNS server unit 200 checks whether an asset is uploaded from an arbitrary client terminal unit 100 through the data transmission / reception unit 213 (S411).

 When the work is uploaded, the control unit 201 stores the work in the work DB 210 through the work managing unit 209 (S413), and then examines the copyright field of the attribution information of the work to determine whether the work is permitted to use the copyright. (S415). However, in another embodiment, when receiving prior consent for the use of the copyrighted work, it is determined in step S415 whether the author of the copyrighted work of the copyrighted work through the user management unit 202. To this end, when the user accesses the SNS server 200, the user's client terminal 100 may further include a process of receiving prior consent by displaying the terms and conditions for prior agreement.

If the copyrighted work is allowed by attribution information or prior consent, the control unit 201 determines whether there is marketing content through the asset marketing unit 211 (S417), and if there is marketing content, the marketing content unit including the marketing content. 610 is combined with the asset to generate a marketing asset (S419), and then save and share (S421).

As described above with reference to FIG. 1, in order to combine marketing content related to the work of the work with the work, the control unit 201 analyzes the work of the work after step S417 and determines whether there is marketing content corresponding to the analyzed information. It may further include. As described above, the analysis may be performed using a keyword (or a tag) of the attribution information of the asset or may be performed through data constituting the asset itself.

6 is a flowchart illustrating a marketing asset sharing method according to the present invention.

Referring to FIG. 6, when a marketing asset is generated and stored (S511), the controller 201 detects and stores location information and keywords of attribute information (S513).

When the location information and the keyword are detected and stored, the controller 201 searches for an area corresponding to the keyword (S515). The search may be performed through a search portal site through a wired or wireless internet network. For example, as shown in FIG. 3, when the contents of the work are weather and rain, the controller 201 searches for a rainy area of the date by using the keywords “weather”, “rain”, “region”, and “date”. Can be.

After performing the search, it is determined whether an area corresponding to the keyword has been searched (S517), and if a corresponding area is found, the controller 201 is a client terminal based on the location information or the IP address of the Internet wired / wireless network 150. The location of the unit 100 is determined, and the marketing work is distributed or shared to the client terminal units 100 located in the region (S519).

On the other hand, if the corresponding region is not searched for in S517, the controller 201 searches for a client terminal uploading another work having similar keywords with the keyword (S521).

After the search of the client terminal unit, the control unit 201 determines whether there is a searched client terminal unit (S523), if there is a sharing or distribution to the searched client terminal units (S525), and if not, the work is generally shared.

In the sharing, the general sharing, the similar keyword sharing, and the local sharing can identify works that are selectively shared by the user.

On the other hand, the present invention is not limited to the above-described typical preferred embodiment, it can be carried out in various ways without departing from the gist of the present invention various modifications, changes, substitutions or additions in the art Anyone who has this can easily understand it. If such improvement, change, substitution or addition is carried out within the scope of the appended claims, the technical spirit should also be regarded as belonging to the present invention.

1 is a block diagram showing the configuration of a social networking system having a marketing service function according to the present invention

2 is a view showing the configuration of a client terminal unit according to the present invention

3 is a diagram showing the configuration of a social networking service server unit according to the present invention.

4 is a flowchart illustrating a marketing service method of a social networking system according to an exemplary embodiment of the present invention.

5 is a flowchart illustrating a method for generating a marketing asset according to an embodiment of the present invention.

6 is a flowchart illustrating a marketing asset sharing method according to an embodiment of the present invention.

7 is a diagram illustrating the composition of a marketing asset according to an embodiment of the present invention.

[Description of Drawings]

100: client terminal 110: content providing server

200: SNS server unit

Claims (26)

  1. A social networking service server unit for uploading and sharing an asset;
    A client terminal unit accessing the social network service server unit to upload the asset or download and display the marketing asset,
    One of the social networking service server unit and the client terminal unit combines the marketing content unit with the asset to generate a marketing asset, and if any client terminal unit selects the marketing content unit of the marketing asset, the social networking service server unit generates the marketing content. Social networking system having a marketing service function, characterized in that for performing the Internet service according to the corresponding content of the wealth.
  2. The method of claim 1,
    The copyrighted work or social networking system having a marketing service function, characterized in that the copyrighted work.
  3. The method of claim 1,
    The marketing content unit is a social networking system having a marketing service function, characterized in that the graphic, still image, video or text advertising content.
  4. The method of claim 1,
    The marketing content unit is a social networking system having a marketing service function, characterized in that the advertising content associated with the content of the work.
  5. The method of claim 1,
    The marketing content unit is advertising content for advertising any product,
    And the social networking service server unit performs a purchase procedure of the product according to an electronic commerce when a purchase request of a product advertised through the advertisement content is received from the client terminal unit.
  6. The method of claim 5,
    The client terminal unit which sells the product and requests the advertisement content for the product to the social networking service server unit to advertise through the copyrighted work, and purchases the product through the social networking service server unit when a purchase request for the product occurs. Social networking system having a marketing service function, characterized in that it further comprises a content providing server for performing electronic commerce with.
  7. The method of claim 5,
    The advertising marketing content unit includes a buy button for purchasing the product being advertised,
    The social networking service server unit has a social networking system having a marketing service function, which determines that a product purchase request occurs when a purchase signal is received according to the click of the purchase button from the client terminal unit.
  8. The method of claim 1,
    The asset has a social networking system having a marketing service function, characterized in that it comprises attribute information including copyright information indicating whether or not the combined portion of the marketing content unit.
  9. The method of claim 8,
    The attribute information is a social networking system having a marketing service function, characterized in that set by the client terminal.
  10. The method of claim 8,
    The attribute information is set by the social networking service server unit,
    The social networking service server unit may further include local information for distributing the marketing work in the attribute information, and provide the marketing work only to the client terminal of the region.
  11. The method of claim 1,
    The social networking service system,
    An image-based webpage management unit for providing image-based webpages including user interface means for the user to social networking to the client terminal;
    An asset manager for managing assets shared with the image-based webpage manager;
    Asset marketing department that manages the marketing content to be marketed,
    And a control unit that shares the marketing asset generated by the copyrighted work and the marketing contents and provides a corresponding Internet service when a selection of the marketing content unit of the marketing asset occurs.
  12. The method of claim 11,
    The marketing asset is a social networking system having a marketing service function, characterized in that generated in the asset management unit.
  13. The method of claim 11,
    The marketing asset is a social networking system having a marketing service function, characterized in that generated in the asset marketing unit.
  14. The method of claim 1,
    The social networking service server unit has a social networking system having a marketing service function, characterized in that for managing a user's upload in advance with a prior consent so that the distribution can be changed to a marketing asset for distribution.
  15. In the marketing service method of the social networking system,
    An asset upload process in which the first client terminal accesses the social networking service server unit to upload an asset;
    A sharing process in which a social networking service server unit combines marketing content with the work to generate and share a marketing work;
    And a marketing content service process in which a second client terminal receives an internet service for the marketing content through the social networking service server unit when the marketing content is clicked after the marketing asset is downloaded.
  16. The method of claim 15,
    And said copyrighted work is a handwritten asset or an image asset.
  17. The method of claim 15,
    The marketing content unit, characterized in that the graphic, still image, video or text advertising content.
  18. The method of claim 15,
    Wherein said marketing content portion is advertising content associated with the content of said work.
  19. The method of claim 15,
    The marketing content unit is advertising content for advertising any product,
    The marketing content service process,
    A purchase request generation determination step of checking whether the social networking service server unit generates a purchase request of a product advertised through the advertisement content from a second client terminal unit;
    And purchasing a product by the social networking service server unit to purchase the product by performing a purchase procedure of the product according to the electronic commerce with the second client terminal unit.
  20. The method of claim 19,
    The social networking service server unit further comprises a notification step of notifying the content providing server requesting the sale of the product,
    And the social networking service server unit mediates the sale and purchase of the product between the content providing server and the second client terminal unit to perform the electronic commerce.
  21. The method of claim 19,
    The advertising marketing content unit includes a buy button for purchasing the product being advertised,
    And the social networking service server unit determines that the product purchase request has occurred upon receiving a purchase signal according to the click of the purchase button from the second client terminal unit.
  22. The method of claim 15,
    The copyrighted work comprises: attribute information including copyright information indicating whether the combined portion of the marketing content unit is combined.
  23. The method of claim 22,
    The attribute information is set by the client terminal unit.
  24. The method of claim 22,
    The attribute information is set by the social networking service server unit,
    The social networking service server unit may further include local information for distributing the marketing asset in the attribute information when the marketing asset is generated in the sharing process, and share the marketing asset to client terminal units in the region. .
  25. The method of claim 15,
    The social networking service server unit further includes a work use pre-consent process that obtains prior consent from the user so as to change, share, and distribute the work uploaded by any user as a marketing work,
    If the user of the first client terminal in the sharing process has a user's prior consent to the work, characterized in that after generating a marketing work using the work to share.
  26. In the marketing service method of the social networking system,
    A marketing asset uploading process in which the first client terminal generates the marketing content and generates the marketing asset by combining the marketing content with the asset and then uploads it to the social networking service server;
    A sharing process in which the social networking service server unit shares the marketing work;
    And a marketing content service process in which the second client terminal receives an internet service for the marketing content when the marketing content is clicked after the marketing asset is downloaded.
KR1020090106890A 2009-11-06 2009-11-06 Social networking service system having marketing service function and method thereof KR20110050062A (en)

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PCT/KR2009/006864 WO2011055874A1 (en) 2009-11-06 2009-11-20 Social networking system having marketing service function, and method for same

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012177519A2 (en) * 2011-06-21 2012-12-27 Kickdrum, Llc Systems and methods for estimating demand for attractions
WO2013032131A1 (en) * 2011-08-30 2013-03-07 Bang Jae Kyoung System and method for mediating transactions among a plurality of social commerce businesses
KR101286352B1 (en) * 2011-09-05 2013-07-15 조재범 Internet advertisement system using sns and method of advertisement by using thereof
KR101302344B1 (en) * 2011-08-02 2013-08-30 주식회사 엘지유플러스 Method, Server, Terminal, and Recording Medium for providing SNS-based Advertisement
KR101316015B1 (en) * 2011-09-02 2013-10-10 주식회사 스마트로 Methode and system for providing e-commerce service based on social commerce
KR20180094060A (en) * 2016-01-26 2018-08-22 텐센트 테크놀로지(센젠) 컴퍼니 리미티드 An information processing method, a first terminal, a second terminal, a server,

Family Cites Families (4)

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Publication number Priority date Publication date Assignee Title
JP5153070B2 (en) * 2005-12-28 2013-02-27 ニフティ株式会社 Advertisement distribution system for network services
KR20090021514A (en) * 2007-08-27 2009-03-04 (주)미디어스메일커뮤니케이션 Apparatus and method for registering and managing content copyright in advertisement open market system based on content copyright clearing
KR20090090818A (en) * 2008-02-22 2009-08-26 이명종 Method and system for providing targeting advertisement service in social network
KR100926123B1 (en) * 2008-07-21 2009-11-11 강민수 Method on Advertisement Using Text Content Included in Digital Contents

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2012177519A2 (en) * 2011-06-21 2012-12-27 Kickdrum, Llc Systems and methods for estimating demand for attractions
WO2012177519A3 (en) * 2011-06-21 2013-04-25 Kickdrum, Llc Systems and methods for estimating demand for attractions
US8452638B2 (en) 2011-06-21 2013-05-28 Kickdrum, Llc Systems and methods for estimating demand for attractions
KR101302344B1 (en) * 2011-08-02 2013-08-30 주식회사 엘지유플러스 Method, Server, Terminal, and Recording Medium for providing SNS-based Advertisement
WO2013032131A1 (en) * 2011-08-30 2013-03-07 Bang Jae Kyoung System and method for mediating transactions among a plurality of social commerce businesses
KR101316015B1 (en) * 2011-09-02 2013-10-10 주식회사 스마트로 Methode and system for providing e-commerce service based on social commerce
KR101286352B1 (en) * 2011-09-05 2013-07-15 조재범 Internet advertisement system using sns and method of advertisement by using thereof
KR20180094060A (en) * 2016-01-26 2018-08-22 텐센트 테크놀로지(센젠) 컴퍼니 리미티드 An information processing method, a first terminal, a second terminal, a server,

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