KR102119398B1 - Advertisement Providing System And Method thereof, Apparatus And Device supporting the same - Google Patents

Abstract

The present invention relates to an advertisement providing system and method, and a device and a terminal supporting the same, which are parsed from a plurality of user terminals that compose and send and receive messages based on a message service, and messages transmitted and received between a plurality of user terminals. It provides an advertisement providing system characterized in that it comprises an advertisement support service device for extracting a common interest advertisement of a plurality of users by using the contents, and providing a common interest advertisement to user terminals.

Description

Advertising provision system and method and device and terminal supporting the same{Advertisement Providing System And Method thereof, Apparatus And Device supporting the same}

The present invention relates to providing advertisements, and in particular, an advertisement providing system and method for intelligently providing advertisements closely related to a user's interests such as user's interests, trends, and intentions, and devices and terminals supporting the advertisements It is about.

Advertising is a method for notifying certain users of a specific fact for the purpose of selling goods or for various purposes. Conventional advertisements have been made in such a way as to produce and distribute flyers or install banners. Meanwhile, as the Internet is rapidly spreading, new types of advertisements such as advertisements through e-mails, banner advertisements on homepages, and video content advertisements are emerging.

Meanwhile, a service for searching for specific data on the Internet is recognized as an essential service for efficiently using the Internet. In other words, if a user wants to search for a specific material, he or she accesses a site that provides an Internet search service using an information search system even if the URL or IP address of the corresponding site is not known. Can receive The main revenue model of sites that provide these Internet search services is to expose banner ads to users who want to receive search services. However, the conventional banner advertisement method has a problem in that it is unable to grasp the user's taste or interest, so that the user is provided with advertisements that the user is not interested in, and thus cannot provide a special advertisement effect.

Korean Patent Registration 10-1006181 A, released on December 29, 2010 (Name: Personalized advertisement system and method based on automated semantic technology)

The present invention has been proposed to solve the above-mentioned problems of the prior art, and provides an advertisement providing system and method for identifying advertisement interests or tastes of advertisement recipients and providing advertisements according to the user's interests or tastes. And providing a configuration of a service device and a terminal supporting the same.

The present invention for achieving the object as described above is a common interest of a plurality of user terminals using a message service based on the message service to create and transmit messages, and the contents parsed from the messages transmitted and received between the plurality of user terminals It provides an advertisement providing system, characterized in that it comprises an advertisement support service device for extracting advertisements and providing common interest advertisements to user terminals.

The present invention also provides a device communication unit that receives a message from at least one terminal and transmits the received message to at least one other terminal, the content of a transmission message of one of the terminal and the at least one other terminal, and the profile of the user Based on at least one of the content extracted from the information, the advertisement of interest is selected and selected, and a device control unit controlling to provide the selected advertisement of interest to at least one of terminals, and mapped to contents for extracting the advertisement of interest It provides an advertisement support service device for providing advertisement, characterized in that it comprises a device storage unit for storing an advertisement database containing advertisements.

Here, the device controller may extract words from the content of the message transmitted by the terminal, extract an advertisement having words mapped to the extracted words as an interest advertisement, and provide the extracted interest advertisement to the terminal.

In addition, the device control unit extracts advertisements having words mapped from words extracted from the content of the message sent by the terminal and words extracted from contents included in the profile information registered by the terminal as advertisements of interest, and extracted advertisements of interest. Can be provided to the terminal.

In addition, the device control unit may use the terminal and the at least one or more other words based on words extracted from the content of the message sent by the terminal and words extracted from the content of the message sent by the at least one or more other terminals or common words of the extracted words. The common interest advertisement of the terminal may be extracted, and the extracted common interest advertisement may be provided to the terminal and at least one other terminal.

In addition, the device controller may provide a plurality of common interest advertisements to a terminal and at least one other terminal, and when a specific terminal selects a common interest advertisement, the selection information may be transmitted to other terminals. In this case, the device controller may parse the content of the message transmitted and received between the terminal and the at least one other terminal in real time, extract a new common interest advertisement based on the parsed content, and provide it to the terminal and at least one other terminal.

In addition, the device control unit extracts a common interest advertisement candidate group of the terminal and at least one or more other terminals based on words extracted from the content of the message sent by the terminal and words extracted from the content of the message sent by the terminal, and A specific common interest advertisement may be selected from among candidate groups of common interest advertisements based on content extracted from the profile information of the user and the user of at least one other terminal, and the selected common interest advertisement may be provided to the terminal and at least one other terminal. .

In another aspect, the present invention performs message transmission and reception through the advertisement support service device for message service use and advertisement use, and another user terminal that has sent and received messages based on the contents of the message and the registered profile information for message service use. A communication unit receiving a common interest advertisement received in common with the advertisement support service device, a display unit outputting a common interest advertisement, and when selecting a specific advertisement among common interest advertisements, to transmit selection information to another user terminal through the advertisement support service device It provides a user terminal to support the advertisement provided, characterized in that it comprises a control unit to support.

Here, the display unit may output a common interest advertisement on a message service use screen.

In another aspect, the present invention is a step in which a terminal composes a message and transmits it to at least one other terminal via an advertisement support service device, and at least one other terminal composes a message and transmits it to the terminal via an advertisement support service device. The device extracts certain contents from messages transmitted and received between the terminal and at least one other terminal, and the advertisement supporting service device selects a common interest advertisement of the terminal and the at least one other terminal based on the extracted contents, advertisement It provides an advertisement providing method comprising the step of providing the at least one common interest advertisement selected by the support service device to the terminal and at least one other terminal.

The above-described advertisement providing method further comprises: a terminal outputting at least one common interest advertisement and a specific terminal among at least one other terminal, selecting a specific common interest advertisement, and transmitting specific common interest advertisement selection information to a counterpart terminal; It can contain.

In addition, the step of selecting a common interest advertisement includes extracting certain contents from profile information registered by the advertisement support service device to use the message service of the terminal and at least one or more other terminals, and the content of the advertisement support service device extracted from the message content. It may further include the step of selecting a specific common interest advertisement by operating together. Here, the profile information may include at least one of profile message and profile image information.

In addition, the above-described advertisement providing method is a step in which different messages are transmitted and received between the terminal and at least one or more terminals, and the advertisement support service device extracts certain contents from newly transmitted and received messages, and based on the extracted contents, a new common interest advertisement It may further include the step of selecting and providing.

In addition, the present invention can further provide a computer-readable recording medium recording a program executing the above-described advertisement providing method.

As described above, according to an advertisement providing system and method according to an embodiment of the present invention, and a device and a terminal supporting the advertisement, the present invention is highly likely to be required by a user, and a subject or information providing information by effectively providing useful advertisement It is possible to support all of the users who are provided with high-quality advertisements and use.

1 is a block diagram showing the configuration of an advertisement providing system according to an embodiment of the present invention.
2 is a block diagram showing in detail the configuration of the advertisement support service device in the configuration of the advertisement providing system according to the embodiment of the present invention.
FIG. 3 is a block diagram showing the configuration of the device control unit of FIG. 2 in more detail.
4 is a flow chart for explaining the operation of the advertisement support service device for providing advertisements according to an embodiment of the present invention.
5 is a message flow diagram between system configurations for explaining an advertisement providing method according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. At this time, it should be noted that the same components are denoted by the same reference numerals in the accompanying drawings. In addition, detailed descriptions of well-known functions and configurations that may obscure the subject matter of the present invention will be omitted.

On the other hand, the embodiments of the present invention disclosed in the specification and drawings are merely to provide a specific example to easily explain the technical content of the present invention and to help understand the present invention, and are not intended to limit the scope of the present invention. It is apparent to those skilled in the art to which the present invention pertains that other modified examples based on the technical idea of the present invention can be implemented in addition to the embodiments disclosed herein.

1 schematically shows an advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement providing system of the present invention may include a plurality of terminals 101 and 102 and an advertisement support service device 200, and a plurality of terminals 101 and 102 and an advertisement support service device 200 ) May further include a configuration of a communication network 300 for communication connection. Hereinafter, for convenience of description, the plurality of terminals 101 and 102 are referred to as a first terminal 101 and a second terminal 102, respectively. Here, the first and second terminals 101 and 102 are users exchanging messages using a mutual message service.

In the above-described advertisement providing system of the present invention, the first and second terminals 101 and 102 receive advertisements related to the interests and preferences of users from the advertisement support service device 200 in the process of using the message service function. It is supported to be provided to the terminals (101, 102). Accordingly, the advertisement support service device 200 may provide advertisements that are highly likely to be needed by users, and users may more easily use useful advertisements.

In addition, in the advertisement providing system according to an embodiment of the present invention, a message service function may be applied through a plurality of terminals, and after the first terminal 101 transmits a message to a plurality of second terminals, the corresponding message is analyzed By doing so, an advertisement may be provided to the first terminal 101 and a plurality of second terminals receiving the corresponding message. For example, when sending and receiving messages as a group through a social network service (SNS, Social Network Service), it analyzes the messages exchanged with each other, and based on the analyzed data, advertises to multiple terminals participating in the group. It can also be provided.

To this end, the communication network 300 may support a communication channel between the first and second terminals 101 and 102 and between the first and second terminals 101 and 102 and the advertisement support service device 200. In more detail, when the first and second terminals 101 and 102 activate the message service function for using the message service, the communication network 300 forms a communication channel with each of the first and second terminals 101 and 102. do. At this time, the communication network 300 is a communication channel between the first terminal 101 and the advertisement support service device 200 so that the message service is performed through the advertisement support service device 200, the second terminal 102 and the advertisement support service device ( 200) can form a communication channel between. To this end, the communication network 300 may include a communication network according to the communication characteristics of the first terminal 101 and the second terminal 102, for example, a mobile communication network, and also a communication network for connection to the advertisement support service device 200 For example, it may include an Internet network. Here, the communication network 300 may be composed of communication networks constructed so that the advertisement support service device 200 supports the message service function to the first and second terminals 101 and 102. In this case, the advertisement support service device 200 may be a device operated by a service provider supporting message service functions to the first and second terminals 101 and 102.

The first and second terminals 101 and 102 may be terminals that perform access to the advertisement support service device 200 through the communication network 300 and use a message service function provided by the advertisement support service device 200. . To this end, the first and second terminals 101 and 102 may access the advertisement support service device 200 and perform a procedure for using the message service function operated by the advertisement support service device 200. In addition, the first and second terminals 101 and 102 may perform a contract for using a message service function provided by the advertisement support service device 200. In this process, the first and second terminals 101 and 102 may agree to use information related to a message service function that is transmitted and received, and may use the advertising service provided by the advertisement support service device 200.

The above-described first and second terminals 101 and 102 may be various terminals such as a mobile communication terminal as well as a laptop or desktop terminal using a message service function provided by the advertisement support service device 200 through the communication network 300. have. That is, the first and second terminals 101 and 102 of the present invention are not limited to a specific form or a form of a mounted communication module, but use a message service function provided by the advertisement support service device 200 through the communication network 300. While it may have one of a variety of terminal types that can receive the advertisement.

The first and second terminals 101 and 102 may include a communication unit for accessing the advertisement support service device 200 through the communication network 300, and use the message service function provided by the advertisement support service device 200. The message program for can be installed. The message program may be received from the advertisement support service device 200 or may be downloaded from a specific site requested by the advertisement support service device 200. The first and second terminals 101 and 102 on which the message program is installed may include an input unit for writing a message or a display unit of an input function, and based on this, the user input message may be transmitted to another user terminal. At this time, the messages provided by the first and second terminals 101 and 102 may be transmitted to the advertisement support service device 200 through the communication network 300. In particular, the messages input by the first and second terminals 101 and 102 may be automatically parsed by the advertisement support service device 200, and the automatically parsed messages may be used for advertisement support. To this end, prior consent for the use of messages by the first and second terminals 101 and 102 may be made.

The first and second terminals 101 and 102 may receive a specific advertisement from the advertisement support service device 200. The received advertisement may be output to the first and second terminals 101 and 102. At this time, the advertisement may be displayed on the message service use screens of the first and second terminals 101 and 102 or on separate screens. For example, advertisements provided by the advertisement support service device 200 may be displayed on a predetermined area such as a desktop screen, a standby screen, or a menu screen according to prior consent. Alternatively, the advertisement provided by the advertisement support service device 200 may be output in a pop-up form only when using the message service function according to prior consent or the like, or may be provided in the form of a banner at the bottom or top of the corresponding message service usage screen. Alternatively, advertisements provided by the advertisement support service device 200 may be provided in a specific message format and delivered to the first and second terminals 101 and 102.

The advertisement support service device 200 supports the message service to the first and second terminals 101 and 102 through the communication network 300, and in this process, advertisements associated with parsed contents from messages transmitted and received according to prior consent You can choose and provide. To this end, the advertisement support service device 200 establishes a communication network 300 for supporting a message service and supports a message service function based on the established communication network 300, or a message service using an already established communication network 300 And a message service device 201 supporting functions. In addition, the advertisement support service device 200 may receive the content of a message transmitted and received between the first and second terminals 101 and 102 from the message service device 201, and perform advertisement selection related to the received message content. In addition, the advertisement support service device 200 checks the mood or situation of users using the user terminal based on the profile message of the user registered by the first and second terminals 101 and 102, profile image information, and the like, and identifies the You can choose ads. On the other hand, in the above description, it has been described that the advertisement support service device 200 independently configures the message service device 201 and the advertisement service device 202 for the advertisement support service, but the present invention is not limited thereto. That is, the advertisement support service device 200 may support the message service and the advertisement service together through one service device. In the following drawings, a form in which the advertisement support service device 200 supports the advertisement service and the message service through one device controller will be described.

As described above, in the advertisement providing system according to the embodiment of the present invention, the advertisement supporting service device 200 generates advertisement by using the information for message service use of the first and second terminals 101 and 102, thereby generating the advertisement. ,2 It is possible to support providing advertisements required by the terminals 101 and 102 or advertisements closely related to tastes and interests of the first and second terminals 101 and 102.

2 is a diagram showing in more detail the configuration of the advertisement support service device 200 according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement support service device 200 of the present invention may include components of the device communication unit 210, the device storage unit 250, and the device control unit 260. In addition, the advertisement support service device 200 may further include an input unit, a display unit, and the like for device operation control or information input by the administrator.

The advertisement support service device 200 having such a configuration communicates with the first and second terminals 101 and 102 that perform a connection to the communication network 300 through the device communication unit 210 and attempt to access through the communication network 300. Signal transmission and reception can be performed. In particular, the advertisement support service device 200 supports the transmission and reception of messages between the first and second terminals 101 and 102 through the device communication unit 210, parses specific contents from the transmitted and received messages, and can be used as information for advertisement selection Can be. In addition, the advertisement support service device 200 may transmit the selected advertisement to the corresponding user terminal. At this time, the advertisement provided is selected based on the message transmitted and received between the first and second terminals 101 and 102, and the user profile message or profile image information set by the first and second terminals 101 and 102 for use of the message service. It can be selected with close relevance to users' current interests or tastes.

To this end, the device communication unit 210 supports communication channel formation with the first and second terminals 101 and 102 through the communication network 300. Also, the device communication unit 210 may establish a message service channel with the first and second terminals 101 and 102. The message service channel formed at this time may be at least one of various service channels such as a data service channel for operating a chat service and a service channel for operating a text message service. The device communication unit 210 may receive a user profile message and profile image information from a corresponding user terminal and provide it to other user terminals when a specific user terminal performs a connection for using a message service. Also, the device communication unit 210 may receive a message input by a specific user terminal and deliver the received message to other user terminals designated by the user terminal. The device communication unit 210 may transmit the received profile message, profile image information, etc. of a specific user to the device control unit 260 while supporting the above-described message service function between the first and second terminals 101 and 102. In addition, the device communication unit 210 may transmit and receive messages to and from the device control unit 260.

The device storage unit 250 may include a message support program 251, an advertisement support program 252, and an advertisement database 253. The message support program 251 may include routines supporting message services of the first and second terminals 101 and 102. The message support program 251 may include a message program produced in the form of a specific app, and the message program is distributed to the first and second terminals 101 and 102 or placed in a market where the app can be downloaded. It can be downloaded to the first and second terminals 101 and 102 according to the selection of the first and second terminals 101 and 102. Meanwhile, the message support program 251 may include a terminal information management routine for message transmission and reception of the first and second terminals 101 and 102, a message transmission and reception routine, and profile information management routines of user terminals. In particular, the message support program 251 may include a routine for extracting content related to a specific user's situation or mood from profile information in order to support the advertisement service of the present invention, and a routine for extracting specific content from messages transmitted and received. Here, the routine for extracting content may not be included in the message support program 251 but may be configured to be included in the advertisement support program 252. Accordingly, the message support program 251 may transmit the transmitted/received message and the profile information of the first and second terminals 101 and 102 to the advertisement support unit disposed in the device control unit 260 according to the activation of the advertisement support program 252. .

The advertisement support program 252 is a program for supporting advertisements to the first and second terminals 101 and 102. When the content extracted by the message support program 251 is delivered, the advertisement support program 252 is a routine for selecting a specific advertisement from among various advertisements based on the delivered content, and the selected advertisements in the first and second terminals 101, 102) may include a routine for delivering to at least one user terminal. In addition, the advertisement support program 252 is a routine for extracting specific contents from messages and profile information transmitted from the message support program 251, and when a user terminal selects a specific advertisement, a service device for purchasing goods supported by the advertisement It may include routines that support accessing or accessing web pages.

The advertisement database 253 may include multiple advertisements and content information mapped to multiple advertisements. Here, the content information to be mapped may include various information such as specific words and specific images. That is, the advertisements stored in the advertisement database 253 may include various advertisements such as advertisements related to a specific region, advertisements related to a specific building, advertisements related to a specific product or service, advertisements provided at a specific time period, advertisements related to a specific season, and the like. have. In addition, the content information mapped to the advertisement may include various words related to the advertisement. The advertisements stored in the advertisement database 253 may be selected by the above-mentioned mapping words or images.

The device control unit 260 is a component that supports various signal processing and data processing for the operation of the advertisement support service device 200. The device control unit 260 supports access to the advertisement support service device 200 of the first and second terminals 101 and 102, supports the message service function of the first and second terminals 101 and 102, and the first and second terminals ( 101, 102) can be supported to select and provide advertisements. To this end, the device control unit 260 may include a configuration as shown in FIG. 3.

3 is a view showing in more detail the configuration of the device control unit 260 of the configuration of the advertisement support service device 200 of the present invention.

Referring to FIG. 3, the device control unit 260 may include a message service support unit 261 and an advertisement support unit 262.

The message service support unit 261 is a component that supports the message service functions of the first and second terminals 101 and 102. The message service support unit 261 may activate the message support program 251 stored in the device storage unit 250 and support signal processing and data transmission for supporting the message service function. To this end, the message service support unit 261 may store and manage unique identification information and connection information of each of the first and second terminals 101 and 102. Then, when the message service support unit 261 receives a message from a specific user terminal, for example, the first terminal 101, another user terminal designated by the first terminal 101, for example, the second terminal 102, receives the message. You can support sending the message. In this process, the message service support unit 261 may transmit messages transmitted and received between the first and second terminals 101 and 102 to the advertisement support unit 262.

In addition, the message service support unit 261 when the first terminal 101 requests to transmit a message to the second terminal 102, the profile including at least one of the profile message and the profile image registered by the first terminal 101 Information may be transmitted to the advertisement support unit 262. In addition, the message service support unit 261 may transmit the profile information including at least one of the profile message and the profile image registered by the second terminal 102 receiving the message to the advertisement support unit 262.

Meanwhile, the message service provided by the above-described message service support unit 261 may be at least one of various services such as a chat service, a text message service, and an email message service. In particular, the message service provided by the message service support unit 261 may be a chat message.

The advertisement support unit 262 receives message and profile information from the message service support unit 261, extracts specific content from the information, and selects and provides a specific advertisement based on the message. The advertisement support unit 262 may include a configuration of an information collection unit 262a, an interest advertisement extraction unit 262b, and an advertisement providing unit 262c.

The information collection unit 262a is a component that collects specific content from messages and profile information received from the message service support unit 261. For example, the information collection unit 262a may extract at least one specific word from messages transmitted and received between the first and second terminals 101 and 102. That is, the information collecting unit 262a is a word related to a specific area, a word related to a specific time, a word related to a specific building, a word related to a specific food name or a specific item from messages transmitted and received between the first and second terminals 101 and 102. , At least one word related to a specific service may be collected. In addition, the information collection unit 262a may collect information about a user's mood, situation, and current location as profile information.

In particular, in the information collection process, the information collection unit 262a may classify words collected from transmitted/received messages into a single interest content and a common interest content according to the operation mode of the message transmitted by the user terminal. For example, if there is no reply message from the second terminal 102 within a predetermined time after the first terminal 101 transmits a specific message to the second terminal 102, the information collecting unit 262a may transmit the first terminal ( The content extracted from the message provided by 101) can be classified as a single content of interest. In addition, when a message is transmitted/received in real time or within a predetermined time between the first terminal 101 and the second terminal 102, the information collection unit 262a may classify words extracted from the corresponding messages as common interests. Alternatively, the information collection unit 262a classifies contents extracted from messages transmitted by the first terminal 101 and the second terminal 102 into a single content of interest, and the first terminal 101 and the second terminal Contents extracted in common from messages sent and received by (102) may be classified as common interest content. The content including at least one word collected by the information collection unit 262a may be transmitted to the interest advertisement extraction unit 262b. In addition, the information collection unit 262a may transmit information on whether the content is a single interest or a common interest to the interest advertisement extraction unit 262b and the advertisement provision unit 262c.

The information collection unit 262a may be included in the message service support unit 261. In this case, the information collection unit 262a is disposed in the message service support unit 261 to extract contents including at least one word described above, and extract the extracted contents to the interest advertisement extraction unit 262b of the advertisement support unit 262 Can deliver. Even if the information collection unit 262a is disposed in the message service support unit 261, the extracted content may be classified for a single interest content or a common interest content, and the classification information may be provided to the advertisement support unit 262.

The advertisement advertisement extracting unit 262b is configured to select an advertisement corresponding to at least one content delivered by the information collecting unit 262a and deliver the selected advertisement to the advertisement providing unit 262c. The interest advertisement extracting unit 262b may search for a specific advertisement matching the words included in the content by the information collecting unit 262a based on the advertisement database 253. As described above, in the specific advertisement, various associative words may be mapped. Accordingly, the interest advertisement extracting unit 262b may select at least one advertisement having a high mapping ratio with words extracted from a specific message as an interest advertisement.

Alternatively, the interest advertisement extracting unit 262b extracts words extracted from a specific message and information received from profile information of a user terminal that transmitted the message, for example, profile information including the user's age, gender, and interest information. Advertisements with a higher mapping ratio than the predefined words and a predetermined ratio may be selected as advertisements of interest. When a plurality of advertisements having a high mapping ratio are searched, the interest advertisement extracting unit 262b may first select the most popular advertisement among the extracted multiple advertisements and select it as the final interest advertisement. On the other hand, when receiving a message classified as a single content of interest from the information collecting unit 262a, the interest advertisement extracting unit 262b extracts words extracted from the profile information of the user terminal that transmitted the message and words extracted from the message. You can extract advertisements of interest by operating in combination. The interest advertisement extracting unit 262b may extract an interest advertisement based on words extracted only from the received message when the message is received with the common interest content from the information collecting unit 262a. The advertisement of interest extracted by the above-mentioned advertisement advertisement extracting unit 262b is transmitted to the advertisement providing unit 262c.

The advertisement providing unit 262c is configured to provide an advertisement of interest received from the advertisement of interest advertisement extraction unit 262b to a corresponding user terminal. In particular, the advertisement providing unit 262c may support advertisement providing differently according to a single interest content or a common interest content classification delivered by the information collecting unit 262a. That is, the advertisement providing unit 262c may provide a specific interest advertisement classified from a single interest content only to a terminal that provides the corresponding message and profile information. In addition, the advertisement providing unit 262c may provide a specific interest advertisement separated from the common interest content to the first and second terminals 101 and 102 providing corresponding messages.

As described above, the advertisement support service device 200 of the present invention is divided into a single interest content or a common interest content according to characteristics of information collected from the first and second terminals 101 and 102, and thus the first and second terminals (101, 102) can maximize the efficiency of advertisement use by providing advertisements that are more likely to be needed depending on the current situation or the current state. Users can also easily purchase necessary goods or services without performing unnecessary advertisement search by receiving advertisements necessary for their current situation.

4 is a view for explaining the operation of the advertisement support service device 200 for providing advertisements according to an embodiment of the present invention.

Referring to FIG. 4, when the power is supplied to support the advertisement providing function of the present invention, the advertisement supporting service device 200 may execute the advertisement supporting program 252 in step 401. Here, the advertisement support service device 200 may activate the message support program 251 stored in the device storage unit 250 and support the message service. Accordingly, the first and second terminals 101 and 102 may use a specific message service function through the communication network 300 and the advertisement support service device 200. For example, the advertisement support service device 200 may support a chat message service channel through the communication network 300, and the first and second terminals 101 and 102 may support a specific chat service through the advertisement support service device 200. Can be used. At this time, the first and second terminals 101 and 102 may register user profile messages and profile image information in the advertisement support service device 200, and may change them in real time or randomly according to user manipulation.

Meanwhile, the advertisement support service device 200 may collect information for providing advertisement in step 403 according to activation of the advertisement support program 252 supporting the message service. That is, the advertisement support service device 200 may extract specific words from the messages transmitted and received by the first and second terminals 101 and 102 as information for selecting an advertisement. In addition, the advertisement support service device 200 may extract words and profile image information included in the profile messages registered by the first and second terminals 101 and 102 as information for selecting an advertisement.

When the information collection is completed, the advertisement support service device 200 may extract an advertisement of interest based on the information collected in operation 405. To this end, the advertisement support service device 200 may use the advertisement database 253. The advertisement database 253 may include a plurality of advertisements mapped to a plurality of associative words. The advertisement support service device 200 compares words included in the collected information with associative words stored in the advertisement database 253 and selects an advertisement having a mapping rate of a predetermined ratio or higher as a candidate group.

In addition, the advertisement support service device 200 may select an advertisement having the highest mapping rate from the candidate group as an advertisement of interest in step 407 or select a specific advertisement from the candidate group using other information. For example, the advertisement support service device 200 first extracts advertisements to be candidate groups using the information extracted from the message, and among the extracted advertisements, specific advertisements from the candidate groups using profile messages or profile images associated with the user terminal. Can be selected as an advertisement of interest. When the advertisement of interest is selected, the advertisement support service device 200 may transmit the selected advertisement of interest to the corresponding user terminal.

5 is a view for explaining the operation of the advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 5, in step 501, the advertisement support service device 200 performs message service support between the first terminal 101 and the second terminal 102. To this end, the first terminal 101 and the second terminal 102 may download and install a message program provided by the advertisement support service device 200. In addition, the first terminal 101 and the second terminal 102 may perform access to the advertisement support service device 200 to perform registration for using the corresponding message program. Subsequently, at least one of the first terminal 101 and the second terminal 102 may transmit a message written with a unique identification information, for example, a telephone number, to the advertisement support service device 200. Then, the advertisement support service device 200 may check the unique identification information of the received message and support it to be transmitted to the counterpart terminal.

Meanwhile, the advertisement support service device 200 may collect information to select an advertisement of interest from a message transmitted and received in operation 503. For example, the advertisement support service device 200 may parse words included in the message transmitted from the first terminal 101 to the second terminal 102. In addition, the advertisement support service device 200 may parse words included in the message transmitted from the second terminal 102 to the first terminal 101. When the word parsing is completed, the advertisement support service device 200 may perform common interest advertisement extraction in step 505. That is, the advertisement support service device 200 may extract a common interest advertisement based on words commonly collected from messages transmitted and received by the first terminal 101 and the second terminal 102.

Alternatively, the advertisement support service device 200 compares the extracted information based on at least one of the message and profile information transmitted by the first terminal 101 with the associative words stored in the advertisement database 253, so that the first terminal 101 Advertising candidate groups of interest can be extracted. In addition, the advertisement support service device 200 compares the extracted information based on at least one of the message and profile information transmitted by the second terminal 102 with the associative words stored in the advertisement database 253, so that the second terminal 102 Advertising candidate groups of interest can be extracted. In addition, the advertisement support service device 200 may select an advertisement that is included in common among the extracted advertisement candidate groups as a common interest advertisement. Here, when the plurality of common interest advertisements are extracted, the advertisement support service device 200 may configure the common interest advertisements in the form of a certain icon to support a plurality of advertisements to be provided in a predetermined size.

When the common interest advertisement is selected, the advertisement support service device 200 may provide the common interest advertisement extracted in step 507 to the first terminal 101 and the second terminal 102, respectively. Here, the advertisement support service device 200 parses the messages transmitted and received between the first terminal 101 and the second terminal 102 in real time after providing the corresponding common interest advertisement, and changes the common interest advertisement based on the parsed words Can be provided. Meanwhile, when the advertisement support service device 200 selects to use a common interest advertisement provided by a specific user terminal, the advertisement support service device 200 may notify the counterpart terminal that the corresponding common interest advertisement is being used.

As described above, the advertisement providing method of the present invention provides advertisements corresponding to common interests between the first and second terminals 101 and 102, so that related users can use specific advertisements in common. Common needs can be more easily met. That is, when the first terminal 101 and the second terminal 102 repeatedly provide a message with a specific location, place, and time in order to select an appointment, the advertisement support service device 200 may display the first terminal ( 101) and the second terminal 102 extracts the relevant words from the messages sent and received, and based on the extracted words, the advertisement about the place and time and a service place capable of providing a specific food, meal, alcohol, etc. It can be provided to the first terminal 101 and the second terminal 102. At this time, the advertisement support service device 200 provides advertisements for a plurality of service locations to the first terminal 101 and the second terminal 102, thereby providing information about a specific restaurant or liquor store that users can use more quickly and easily. Can help you choose.

For example, the first terminal 101 transmits a message “See you at 7 pm in Gangnam” to the second terminal 102, and the second terminal 102 responds to the message “What will I eat?” Is transmitted to the first terminal 101, and it is assumed again that the first terminal 101 has sent a reply to the second terminal 102, "Well, I can eat with rice and alcohol." Then, the advertisement support service device 200 collects all the messages transmitted and received by the first terminal 101 and the second terminal 102, extracts words such as Gangnam, 7 pm, rice, and liquor, and 4 words At least one specific advertisement to which these are mapped in common may be extracted. In addition, the advertisement support service device 200 may provide corresponding advertisements to the first terminal 101 and the second terminal 102. Accordingly, users can use advertisement more usefully in selecting their appointment place. Here, when the specific terminal selects and reads a specific advertisement among a plurality of advertisements, the advertisement support service device 200 provides information on the advertisement selection to the other terminal so that the other party can easily recognize which advertisement the other party is viewing. I can apply. Through such service support, the first terminal 101 and the second terminal 102 may be supported to select an appointment place and a menu in an easier manner.

Meanwhile, the advertisement support service device 200 may parse the contents of additional messages transmitted and received between the first terminal 101 and the second terminal 102, and provide other common interest advertisements in response to the parsed contents. For example, the first terminal 101 has sent a message saying "Let's drink and go to the sauna" to the second terminal 102, and the second terminal 102 sends a reply message saying "Where's the sauna" to the first terminal 101 ), the advertisement support service device 200 may provide advertisements for specific sauna facilities pre-registered among sauna facilities around Gangnam to the first terminal 101 and the second terminal 102, respectively.

As described above, the advertisement providing system and method of the present invention and devices and terminals supporting the same can provide advertisements that are more closely related to the user's interests or tastes, and particularly receive advertisements for interests common to other users. By doing so, it is possible to easily and quickly search advertisements suitable for the current situation of each user. Accordingly, the present invention can maximize the usefulness of the advertisement.

On the other hand, in the case of the advertisement providing method according to the above-described embodiment of the present invention, it may be implemented in the form of program instructions that can be executed through various computer means and may be recorded in a computer-readable recording medium. In this case, the computer-readable recording medium may include program instructions, data files, data structures, or the like alone or in combination. Meanwhile, the program instructions recorded on the recording medium may be specially designed and configured for the present invention or may be known and available to those skilled in computer software.

Computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tapes, magnetic media such as optical media such as CD-ROMs and DVDs, and floppy disks. Included are hardware devices specifically configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like.

In the above description, the program instruction may include high-level language code that can be executed by a computer using an interpreter, etc., as well as machine language codes made by a compiler. And the hardware device described above can be configured to operate as one or more software modules to perform the operations of the present invention.

*The above has described preferred embodiments through the present specification and drawings with respect to the advertisement providing function according to the embodiment of the present invention, although specific terms are used, it is simply to describe the technical content of the present invention and to understand the invention. It is only used in a general sense to help, and the present invention is not limited to the above-described embodiment. That is, it is obvious to those skilled in the art to which the present invention pertains that various embodiments based on the technical spirit of the present invention are possible.

The present invention relates to an advertisement providing system and method and a device and a terminal supporting the same, and the present invention minimizes the occurrence of damage through unnecessary distribution of advertisements by an advertiser requesting advertisement by maximizing advertisement usefulness, and provides useful advertisements to users Through this, consumption promotion can be supported.

101, 102: first and second terminals
200: advertisement support service device 201: message service device
202: advertising service device 210: device communication unit
250: device storage unit 260: device control unit
300: communication network

Claims (8)

A plurality of user terminals for creating and transmitting messages based on a message service;
Words are extracted from contents parsed from messages transmitted/received between the plurality of user terminals, the extracted words are classified into single interest contents and common interest contents, and based on the classified single interest contents and common interest contents. Includes an advertisement support service device for extracting a plurality of advertisements of interest and providing the advertisements of interest to a corresponding user terminal.
The advertisement support service device
If there is no answer message from the second terminal within a certain period of time after the first terminal transmits a specific message to the second terminal among the plurality of user terminals, the words extracted from the corresponding message are classified into a single content of interest and the first terminal and the first 2 When a message is transmitted or received in real time or within a certain time between terminals, the words extracted from the message are classified as common interests, or
The words extracted from the messages transmitted and received by each of the first terminal and the second terminal are classified as a single content of interest, and words extracted in common among messages transmitted and received between the first terminal and the second terminal as common content of interest. Classify,
If the classified result is a single content of interest, an interest advertisement is extracted using words extracted from profile information of the user terminal that sent the corresponding message and words extracted from the message,
If the classified results are common interest content, an advertisement providing system characterized by extracting an interest advertisement using only words extracted from a message. A device communication unit that receives a message from at least one terminal and transmits the received message to at least one other terminal;
Based on at least one of the content of the transmission message of any one of the terminal and at least one other terminal and the content extracted from the profile information registered by the terminals, an advertisement of interest is selected and selected, and the selected advertisement of interest is at least among the terminals. A device controller that controls to be provided to one terminal;
A device storage unit for storing an advertisement database including advertisements mapped to the contents for extracting the advertisement of interest;
Including,
The device control unit
Words are extracted from contents parsed from messages transmitted/received between the plurality of user terminals, the extracted words are classified into single interest contents and common interest contents, and based on the classified single interest contents and common interest contents. Extracting a plurality of advertisements of interest, and providing the plurality of advertisements of interest to the user terminal,
If there is no answer message from the second terminal within a certain period of time after the first terminal transmits a specific message to the second terminal among the plurality of user terminals, the words extracted from the corresponding message are classified into a single content of interest and the first terminal and the first 2 When a message is transmitted or received in real time or within a certain time between terminals, the words extracted from the message are classified as common interests, or
The words extracted from the messages transmitted and received by each of the first terminal and the second terminal are classified as a single content of interest, and words extracted in common among messages transmitted and received between the first terminal and the second terminal as common content of interest. Classify,
If the classified result is a single content of interest, an advertisement of interest is extracted using words extracted from profile information of the user terminal that sent the corresponding message and words extracted from the message,
If the classified result is a common interest content, an advertisement support service device for providing advertisement, characterized in that an interest advertisement is extracted using only words extracted from a message. According to claim 2,
If there are multiple extracted advertisements of interest, the device control unit
Advertisement support service device for providing an advertisement, characterized in that the most popular advertisement among the plurality of interest advertisements is first selected and selected as the final interest advertisement. delete delete delete delete delete

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