JP7164062B1 - SALES PROMOTION SUPPORT SYSTEM, SALES PROMOTION SUPPORT METHOD, AND PROGRAM - Google Patents

Abstract

A sales promotion support system, a sales promotion support method, and a program capable of contributing to increased sales of merchandise by displaying information that is becoming a hot topic on SNSs on electronic shelf labels are provided. SOLUTION: A tag information acquisition unit acquires trend tag information indicating topical information based on information posted to a social networking service (SNS), and an electronic shelf for products related to the trend tag information. and an electronic shelf label control unit that displays the trend tag information for the label. [Selection drawing] Fig. 1

Description

The present invention relates to a sales promotion support system, a sales promotion support method, and a program.

In recent years, an increasing number of stores that sell products use electronic shelf labels to display product information for each product. In addition, with the development of SNS (Social Networking Service), product review sites, and the like, transmission of information regarding product evaluations by product users is becoming more active.

Conventionally, electronic shelf labels display product information such as product names, manufacturer names, and prices. In addition to such product information, display of information sent by product users on electronic shelf labels is expected to promote product sales. For this reason, for example, Patent Literature 1 below discloses a technique for acquiring the number of evaluations from postings on SNS or product review sites for products associated with electronic shelf labels, and displaying the evaluation numbers on the electronic shelf labels. is disclosed.

Japanese Patent No. 6111557

However, in the technique of Patent Document 1, although it is possible to reduce the effort required for customers to select products by using SNSs and postings on product review sites, it is possible to promote product sales and increase sales. could not be expected to have the effect of expanding the

In view of the above-mentioned problems, an object of the present invention is to provide a sales promotion support system, a sales promotion support method, and a program that can contribute to the expansion of product sales by displaying information that has become a hot topic on SNS on electronic shelf labels. is to provide

In order to solve the above-described problems, a sales promotion support system according to one aspect of the present invention provides a tag for acquiring trend tag information indicating topical information based on information posted to a social networking service (SNS). an information acquisition unit; an electronic shelf label control unit that displays the trend tag information for electronic shelf labels of products related to the trend tag information ; a product information storage unit for storing related tag information in association with each other; and products associated with the related tag information related to the obtained trend tag information are displayed on the electronic shelf label. and a selection unit for selecting products to be purchased .

A sales promotion support method according to one aspect of the present invention is a tag information acquisition in which a tag information acquisition unit acquires trend tag information indicating topical information based on information posted to a social networking service (SNS). an electronic shelf label control process in which the electronic shelf label control unit displays the trend tag information on the electronic shelf label of the product related to the trend tag information; A product information storage process for storing information in association with related tag information indicating information related to the product; a selection process of selecting the received product as a product for which the trend tag information is to be displayed on the electronic shelf label .

A program according to an aspect of the present invention comprises: tag information acquisition means for acquiring trend tag information indicating topical information based on information posted to a social networking service (SNS); The electronic shelf label control means for displaying the trend tag information, the product information of the product, and the related tag information indicating the information related to the product are associated with the electronic shelf label of the product related to the information. and a selection means for selecting a product associated with the related tag information related to the acquired trend tag information as a product for displaying the trend tag information on an electronic shelf label. , to function as

Advantageous Effects of Invention According to the present invention, it is possible to display information that has become a hot topic on SNSs on electronic shelf labels, thereby contributing to increased sales of products.

BRIEF DESCRIPTION OF THE DRAWINGS It is a figure which shows an example of schematic structure of the sales promotion support system which concerns on this embodiment. It is a block diagram showing an example of functional composition of a product information management device concerning this embodiment. It is a figure which shows an example of a data structure of the merchandise information which concerns on this embodiment. It is a block diagram showing an example of the functional configuration of the electronic handbill management device according to the present embodiment. It is a block diagram showing an example of the functional configuration of the electronic shelf label management device according to the present embodiment. It is a block diagram showing an example of the functional configuration of the electronic shelf label according to the present embodiment. It is a figure which shows an example of the electronic shelf label display information which concerns on the form which concerns on this embodiment. It is a sequence diagram which shows an example of the flow of a process in the form which concerns on this embodiment. It is a sequence diagram which shows an example of the flow of a process in the form which concerns on this embodiment.

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.

<1. Outline configuration of sales promotion support system>
A schematic configuration of the sales promotion support system according to the present embodiment will be described with reference to FIG. FIG. 1 is a diagram showing an example of a schematic configuration of a sales promotion support system according to this embodiment.
As shown in FIG. 1, the sales promotion support system 1 includes a product information provider terminal 10, an advertiser terminal 20, a product information management device 30, an electronic leaflet management device 40, an SNS (Social networking service) server 50, A search engine 60, an electronic shelf label management device 70, an electronic shelf label 80, and a user terminal 90 are provided.

(1) Product information provider terminal 10
The product information provider terminal 10 is a terminal device used by a provider of product information, which is basic information about products. A product information provider is, for example, a product manufacturer.
Product information is information about products. The product information is information including, for example, a product master, content data, and the like.
The product master is detailed information on products. For example, the product master is information including product name, product code, classification, manufacturer name, price (cost price, selling price, etc.), product standard, and the like. The product master is not only for the products to be posted on electronic leaflets, but also for products that are handled in stores (for example, real retail stores), products that have been handled in the past, and products that are planned to be handled in the future. Information.
The content data is data indicating content related to products. For example, the content data is image data of products. Since leaflets often include not only the price of the product but also the image of the appearance of the product, image data representing the appearance of the product, image data representing the state in which the product is used, and the like are included. This content data may be video data, poster images, etc., instead of product image data.
The product information provider terminal 10 is communicably connected to the product information management device 30 via the network NW. The product information provider displays a product information management screen on the product information provider terminal 10 and inputs product information. The product information provider terminal 10 transmits the input product information to the product information management device 30 via the network NW.

(2) Advertiser terminal 20
The advertiser terminal 20 is a terminal device used by advertisers of electronic flyers. The advertiser may be, for example, a distributor or a store that sells products. The advertiser creates an electronic leaflet plan indicating a plan of information to be posted on the electronic leaflet and an electronic shelf label plan indicating a plan of information to be displayed on the electronic shelf label 80 .
The advertiser terminal 20 is communicably connected to the product information management device 30 via the network NW. The advertiser can display the management screen of the electronic leaflet plan and the management screen of the electronic shelf label plan on the advertiser terminal 20 and input information about each plan to create each plan. The advertiser terminal 20 transmits the created electronic leaflet plan and electronic shelf label plan to the product information management device 30 via the network NW.

(3) Merchandise information management device 30
The product information management device 30 is a device that manages various types of information regarding products. Various types of information about products include product information, electronic leaflet planning, electronic shelf label planning, tag information, and access information.

Tag information is information acquired from information on the web and associated with related products. Tag information is, for example, a hashtag. A hashtag includes a specific character (for example, "#") and a character string indicating that it is a hashtag. Hashtags can be attached to messages, images, and the like, and users can collect information using these hashtags.
The tag information includes related tag information and trend tag information. The related tag information is tag information indicating information related to the theme or product of the electronic leaflet planning. Related tag information is obtained, for example, from information posted on SNS or review sites, or obtained by searching on the web using a search engine. Trend tag information is tag information that indicates information that has become a hot topic on the web. Trend tag information is acquired from information posted on SNS, for example. The access information is information for accessing information related to the trend tag information displayed on the electronic shelf label 80 .

The product information management device 30 is communicably connected to the product information provider terminal 10 via the network NW. The product information management device 30 receives product information from the product information provider terminal 10, and stores and manages the received product information.
The product information management device 30 is communicably connected to the advertiser terminal 20 via the network NW. The product information management device 30 receives electronic leaflet plans and electronic shelf label plans from the advertiser terminal 20 . The product information management device 30 acquires product information (including product images) and the like of products selected as electronic leaflet planning targets (i.e., publication targets for electronic leaflets) based on the received electronic leaflet planning. The product information management device 30 acquires product information, trend tag information, access information, etc. of products to be displayed on the electronic shelf label based on the received electronic shelf label plan.
The product information management device 30 is communicably connected to the electronic handbill management device 40 via the network NW. The product information management device 30 transmits the electronic flyer information including the electronic flyer plan and the acquired product information to the electronic flyer management device 40 . The product information management device 30 also receives tag information and access information from the electronic handbill management device, and stores and manages the received tag information and access information.
The product information management device 30 is communicably connected to the electronic shelf label management device 70 via the network NW. The product information management device 30 transmits electronic shelf label information including electronic shelf label planning and acquired product information, trend tag information, access information, etc. to the electronic shelf label management device 70 .

(4) Electronic leaflet management device 40
The electronic handbill management device 40 is a device that manages various types of information regarding electronic handbills. Various types of information related to electronic leaflets include electronic leaflet planning, product information, tag information, access information, and the like.

The electronic handbill management device 40 is communicably connected to the product information management device 30 via the network NW. The electronic handbill management device 40 receives electronic handbill information from the product information management device 30, and stores and manages the received electronic handbill information. The electronic handbill management device 40 selects a theme for an electronic handbill plan based on the received electronic handbill information, and manages the themes and products in association with each other.
The electronic handbill management device 40 is communicably connected to the SNS server 50 and the search engine 60 via the network NW. The electronic handbill management device 40 receives related tag information corresponding to the selected theme from the SNS server 50 or the search engine 60 . The electronic handbill management device 40 also receives trend tag information from the SNS server 50 . The electronic handbill management device 40 transmits the received tag information to the product information management device 30 .

The electronic leaflet management device 40 has a function of adding tag information to electronic leaflets. There are various kinds of electronic leaflets, but tag information is attached to electronic leaflets that are posted on products that are sold at a special price for a certain period of time, such as "goods A are on sale in ○ month". In this embodiment, a character string indicating a theme is attached as a hash tag to an electronic leaflet for goods, services, etc. included in the electronic leaflet, thereby making it easier to collect electronic leaflets based on the theme. be able to. When selling products, leaflets are mainly used to explain what the price of the product is. However, in this embodiment, by attaching a hashtag indicating a theme, it is possible to appeal to the user (consumer) what kind of theme the product lineup is based on, apart from the price point. It is possible to

In recent years, the number of users using SNS is on the rise, and in particular, the use of SNS is expanding among people in their teens and twenties. You can browse it and feel close to it. This makes it possible to improve the appeal of the product based on the theme, in addition to the method of focusing on price appeal. In addition, it is possible to grasp the direction of the product by expressing the theme as a hashtag.
Moreover, in recent years, there have been an increasing number of cases in which low prices are continuously set for a certain period of time, such as monthly bargains, so that users' visits to stores do not concentrate over time. In that case, even if you try to appeal the price, it may be difficult to make a difference with other products, etc., so it tends to be difficult to appeal from the aspect of price. In addition, although the price may be the motivation for the user to purchase the product, there are also cases where the user purchases the product from a viewpoint other than the price. For example, there are users who browse or listen to information that has become a hot topic on SNS or the like, and make use of their own experiences to purchase products. It can be said that such a user's motivation to purchase a product is to perform a certain action. For such users, by providing electronic flyers with hashtags attached to themes related to actions, we provide a mechanism that allows users to easily search for electronic flyers that match the products they want. can.
Character strings and still images are generally used for electronic leaflets, but the electronic leaflet management device 40 generates an electronic leaflet including a moving image, so that the product can be appealed while the moving image is also viewed. You can deepen your understanding of the product.
The electronic handbill management device 40 also has a function of generating an electronic handbill containing themes and products in consideration of the user's individual hobbies and preferences. For example, users can get their own electronic flyers.

(5) SNS server 50
The SNS server 50 is a server that provides SNS. The SNS used here may be one in which a user makes comments (posts) using a terminal device and is open to the public for viewing by other users. The SNS may be, for example, Twitter (registered trademark), Facebook (registered trademark), or Instagram (registered trademark). When the SNS services are different, the SNS server 50 is also individually provided for each service. The operator who operates the SNS server 50 and the operator who operates the electronic handbill management device 40 may be different operators.

The SNS server 50 is communicably connected to the electronic handbill management device 40 via the network NW. The SNS server 50 searches for tag information based on a search request from the electronic handbill management device 40 and transmits the search result to the electronic handbill management device 40 .

(6) Search engine 60
The search engine 60 searches for referable information (web pages, websites, image files, electronic flyers, etc.) on the network NW (eg, the Internet) based on the search request.
The search engine 60 is communicably connected to the electronic handbill management device 40 via the network NW. The search engine 60 searches for tag information based on a search request from the electronic handbill management device 40 and transmits the search result to the electronic handbill management device 40 .

(7) Electronic shelf label management device 70
The electronic shelf label management device 70 is a device that manages various information related to the electronic shelf label 80 . Various information related to the electronic shelf label is electronic shelf label information including product information, trend tag information, access information, and the like.

The electronic shelf label management device 70 is communicably connected to the product information management device 30 via the network NW. The electronic shelf label management device 70 receives electronic shelf label information from the product information management device 30, and stores and manages the received electronic shelf label information.
The electronic shelf label management device 70 is communicably connected to the electronic shelf label 80 via the network NW. The electronic shelf label management device 70 generates electronic shelf label display information indicating information to be displayed on the electronic shelf label 80 based on the electronic shelf label information. The electronic shelf label management device 70 transmits the generated electronic shelf label display information and access information to the electronic shelf label 80 .

(8) Electronic shelf label 80
The electronic shelf label 80 (80-1 to 80-n (n is a natural number)) is a terminal device that displays electronic shelf label display information. The electronic shelf label 80 is associated with a product, and displays product information and trend tag information of the associated product as electronic shelf label display information. Accordingly, by checking the trend tag information displayed on the electronic shelf label 80, the user can grasp the products that are currently trending without checking it by himself/herself. In addition, by letting the user know that the product is trending according to the trend tag information, it is possible to increase the user's interest in the product. As a result, sales of products whose trend tag information is displayed on the electronic shelf label 80 are promoted, which can lead to increased sales.

The electronic shelf label 80 is communicably connected to the electronic shelf label management device 70 via the network NW. The electronic shelf label 80 receives electronic shelf label display information and access information from the electronic shelf label management device 70 .
The electronic shelf label 80 is a terminal device capable of communication by NFC (Near Field Communication). The electronic shelf label 80 transmits access information to a terminal device (for example, the user terminal 90) that has requested reading of information by NFC.

(9) User terminal 90
User terminals 90 (90-1 to 90-m (m is a natural number)) are terminal devices used by users. This user can use the user terminal 90 to view electronic flyers. In this embodiment, an example in which an electronic leaflet is output at the user terminal 90 will be described, but the present invention is not limited to this example. Electronic leaflets can be output to any device that has a display screen, speaker, or the like, and is not limited to the user terminal 90 . For example, electronic leaflets may be output on a display device or a terminal device installed in a store, public facility, or the like.
The user terminal 90 may display electronic leaflets on the display screen by executing application software (hereinafter also referred to as an “app”) that is a program for displaying electronic leaflets, or may display electronic leaflets on a display screen using the functions of a web browser. A leaflet may be displayed on the display screen.

Also, the user can read the access information from the electronic shelf label 80 using the user terminal 90 capable of communication by NFC. For example, the user causes the user terminal 90 to read the access information by holding the user terminal 90 over the electronic shelf label 80 . The user terminal 90 displays trend information by accessing the read access information. The trend information is information indicating the details of the topical information indicated by the trend tag information displayed on the electronic shelf label 80 (that is, the detailed information of the trend).
In this way, the user can obtain detailed information about the currently trending product by simply holding the user terminal 90 over the electronic shelf label 80 without having to check the product by himself/herself.

<2. Functional Configuration of Merchandise Information Management Device>
The configuration of the sales promotion support system 1 according to the present embodiment has been described above. Next, with reference to FIG. 2, the functional configuration of the product information management device 30 according to this embodiment will be described. FIG. 2 is a block diagram showing an example of the functional configuration of the product information management device 30 according to this embodiment.
As shown in FIG. 2 , the product information management device 30 includes a communication section 310 , a storage section 320 and a control section 330 .

(1) Communication unit 310
The communication unit 310 has a function of transmitting and receiving various information. For example, the communication unit 310 communicates with the product information provider terminal 10, the advertiser terminal 20, the electronic leaflet management device 40, and the electronic shelf label management device 70 via the network NW.
The communication unit 310 receives product information in communication with the product information provider terminal 10 . The communication unit 310 receives electronic leaflet plans and electronic shelf label plans in communication with the advertiser terminal 20 . The communication unit 310 transmits electronic handbill information and receives tag information and access information in communication with the electronic handbill management device 40 . The communication unit 310 transmits electronic shelf label information in communication with the electronic shelf label management device 70 .

(2) Storage unit 320
The storage unit 320 has a function of storing various information. The storage unit 320 includes a storage medium provided as hardware in the product information management apparatus 30, such as a HDD (Hard Disk Drive), SSD (Solid State Drive), flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), RAM (Random Access read/write memory), ROM (Read Only Memory), or any combination of these storage media.
As shown in FIG. 2 , the storage unit 320 includes a merchandise information storage unit 321 , an electronic leaflet plan storage unit 322 , a tag information storage unit 323 , and an electronic shelf label plan storage unit 324 .

(2-1) Merchandise information storage unit 321
The product information storage unit 321 writes and stores the product information received by the communication unit 310 from the product information provider terminal 10 . The product information storage unit 321 stores the related tags received by the communication unit 310 from the electronic leaflet management device 40 for the product information of the products selected to be published in the electronic leaflet planning among the already stored product information. Information is associated and stored.

Here, an example of the data configuration of product information will be described with reference to FIG. FIG. 3 is a diagram showing an example of the data structure of product information according to this embodiment. As shown in FIG. 3, the product information is information including product code, JAN code, product name, manufacturer name, price, and the like. Related tag information is associated with the product information of the product selected as the publication target in the electronic leaflet plan among the product information, as shown in FIG. 3 . As for the related tag information matched with merchandise information, several related tag information may be matched like 1st related tag information and 2nd related tag information.

(2-2) Electronic Leaflet Planning Storage Unit 322
The electronic handbill plan storage unit 322 writes and stores the electronic handbill plan received by the communication unit 310 from the advertiser terminal 20 .

(2-3) Tag information storage unit 323
The tag information storage unit 323 writes and stores the tag information received by the communication unit 310 from the electronic handbill management device 40 .

(2-4) Electronic shelf label plan storage unit 324
The electronic shelf label plan storage unit 324 writes and stores the electronic shelf label plan received by the communication unit 310 from the advertiser terminal 20 .

(3) Control unit 330
The control unit 330 has a function of controlling the overall operation of the product information management device 30 . The control unit 330 is implemented, for example, by causing a CPU (Central Processing Unit) provided as hardware in the product information management apparatus 30 to execute a program.
As shown in FIG. 2 , the control unit 330 includes a product information management unit 331 , an electronic flyer planning management unit 332 , a tag information management unit 333 , an electronic shelf label planning management unit 334 , and a selection unit 335 .

(3-1) Merchandise information management unit 331
The product information management unit 331 has a function of managing product information. The product information management unit 331 registers product information for consumers provided by a product information provider, and updates or deletes the product information as necessary. When the communication unit 310 receives related tag information, the product information management unit 331 associates this related tag information with the product information. The product information management unit 331 associates the related tag information with the product information of the product that is related to the related tag information among the products that are selected as the publication targets on the electronic leaflet based on the electronic leaflet planning.

(3-2) Electronic Leaflet Planning and Management Department 332
The electronic handbill planning management unit 332 has a function of managing electronic handbill planning. The electronic handbill plan management unit 332 registers electronic handbill plans provided by advertisers. The electronic handbill planning management unit 332 acquires the product information of the product selected as an object to be published on the electronic handbill from the product information storage unit 321 based on the electronic handbill planning. The electronic leaflet planning management unit 332 transmits electronic leaflet information including the electronic leaflet planning and product information from the communication unit 310 to the electronic leaflet management device 40 .

(3-3) Tag information management unit 333
The tag information management section 333 has a function of managing tag information. The tag information management unit 333 registers tag information and access information received by the communication unit 310 from the electronic handbill management device 40 . In this embodiment, trend tag information and access information corresponding to this trend tag information are transmitted from the electronic handbill management device 40 at predetermined time intervals. The tag information management unit 333 updates the trend tag information and the access information stored in the tag information storage unit 323 each time the communication unit 310 receives the trend tag information and the access information.

In this embodiment, the user of the product information management device 30 selects the trend tag information. Specifically, the user classifies the acquired trend tag information into tags indicating positive content and tags indicating negative content. The tag information management unit 333 classifies and manages the trend tag information based on the classification result by the user. As a result, trend tag information indicating positive content is displayed on the electronic shelf label 80, and trend tag information indicating negative content is no longer displayed.

(3-4) Electronic shelf label planning management unit 334
The electronic shelf label plan management unit 334 has a function of managing electronic shelf label plans. The electronic shelf label plan management unit 334 registers electronic shelf label plans provided by advertisers. The electronic shelf label planning management unit 334 acquires product information of products indicated by the electronic shelf label plan from the product information storage unit 321 and acquires trend tag information and access information from the tag information storage unit 323 based on the electronic shelf label plan. do. The electronic shelf label planning management unit 334 transmits electronic shelf label information including electronic shelf label planning, product information, trend tag information, and access information from the communication unit 310 to the electronic shelf label management device 70 .

In this embodiment, trend tag information and access information corresponding to this trend tag information are transmitted from the electronic handbill management device 40 at predetermined time intervals. Every time the communication unit 310 receives the trend tag information and the access information, the electronic shelf label planning management unit 334 sends the electronic shelf label information updated with the newly received trend tag information and the access information from the communication unit 310 to the electronic shelf label. Send to the management device 70 . When new trend tag information and access information are acquired, the electronic shelf label planning management unit 334 updates the electronic shelf label information only for products whose trend tag information is set to be changed.

(3-5) Selection unit 335
The selection unit 335 has a function of selecting products whose trend tag information is to be displayed on the electronic shelf label 80 . The selection unit 335 selects the product associated with the related tag information related to the acquired trend tag information as the product for which the trend tag information is displayed on the electronic shelf label 80 .
The selection unit 335 preferentially selects products to be published on electronic leaflets among products stored in the product information storage unit 321 as products whose trend tag information is to be displayed on the electronic shelf label 80 . If the user is checking the electronic leaflet, it can be inferred that interest in the products posted on the electronic leaflet has already increased. can be done. In this way, by preferentially displaying the trend tag information of the products to be published on the electronic leaflet, it is possible to obtain a further effect of sales promotion compared to only displaying on the electronic leaflet.
Note that the selection unit 335 can grasp the products to be published on the electronic leaflet based on the electronic leaflet plan stored in the electronic leaflet plan storage unit 322 .

<3. Functional Configuration of Electronic Flyer Management Device>
The functional configuration of the product information management device 30 according to this embodiment has been described above. Next, with reference to FIG. 4, the functional configuration of the electronic handbill management device 40 according to this embodiment will be described. FIG. 4 is a block diagram showing an example of the functional configuration of the electronic flyer management device 40 according to this embodiment.
As shown in FIG. 4 , the electronic handbill management device 40 includes a communication section 410 , a storage section 420 and a control section 430 .

(1) Communication unit 410
The communication unit 410 has a function of transmitting and receiving various information. For example, the communication unit 410 communicates with the product information management device 30, the SNS server 50, and the search engine 60 via the network NW.
The communication unit 410 receives electronic leaflet information and transmits tag information in communication with the product information management device 30 . The communication unit 410 receives related tag information or trend tag information in communication with the SNS server 50 . The communication unit 410 receives related tag information in communication with the search engine 60 .

(2) Storage unit 420
The storage unit 420 has a function of storing various information. The storage unit 420 is configured by a storage medium provided as hardware in the electronic handbill management device 40, such as an HDD, SSD, flash memory, EEPROM, RAM, ROM, or any combination of these storage media.
As shown in FIG. 4 , the storage unit 420 includes an electronic handbill information storage unit 421 and a tag information storage unit 422 .

(2-1) Electronic Leaflet Information Storage Unit 421
The electronic handbill information storage unit 421 writes and stores the electronic handbill information received by the communication unit 410 from the product information management device 30 .

(2-2) Tag information storage unit 422
The tag information storage unit 422 writes and stores tag information received by the communication unit 410 from the SNS server 50 or the search engine 60 .

(3) Control unit 430
The control unit 430 has a function of controlling the overall operation of the electronic handbill management device 40 . The control unit 430 is implemented, for example, by causing a CPU provided as hardware in the electronic handbill management device 40 to execute a program.
As shown in FIG. 4 , the control unit 430 includes an electronic handbill information management unit 431 and a tag information acquisition unit 432 .

(3-1) Electronic Leaflet Information Management Unit 431
The electronic handbill information management unit 431 has a function of managing electronic handbill information. The electronic leaflet information management unit 431 registers electronic leaflet information that the communication unit 410 receives from the product information management device 30 .
The electronic handbill information management unit 431 selects a theme for the plan based on the electronic handbill plan included in the electronic handbill information. For example, the electronic handbill information management unit 431 acquires a theme suitable for the electronic handbill planning based on a 52-week calendar, marketing information, SNS trend information, and the like. The electronic handbill information management unit 431 associates the acquired theme with the product information of the product indicated by the electronic handbill planning. For example, the electronic handbill information management unit 431 associates products and themes based on distance calculations based on linguistic analysis.

(3-2) Tag information acquisition unit 432
The tag information acquisition unit 432 has a function of acquiring tag information. The tag information acquisition unit 432 acquires related tag information based on information posted to SNS and information searchable on the web.

For example, the tag information acquisition unit 432 accesses the SNS server 50 and crawls information stored in the SNS server 50 using a crawler function to acquire related tag information. Specifically, the tag information acquisition unit 432 includes keywords and comments included in comments on products and themes, comments that are not directly related to products but are posted many times, and comments on product reviews. Collect data such as hashtags set on More specifically, the tag information acquisition unit 432 obtains comments on topics that have become popular in the most recent short period of time, comments on topics that are becoming widely known by appearing in the comments of many people, or hash values for these comments. Tags are collected by crawling SNS.
As a result, it is possible to acquire keywords, hashtags, etc. based on comments in line with what is currently being tweeted on the street. In other words, instead of simply collecting keywords, it is possible to collect keywords and the like related to hot topics.
In addition, the tag information acquisition unit 432 accesses the search engine 60, comments on product reviews (evaluations) posted on the EC site of the product, and hashtags used for recent searches. By crawling the search engine 60, keywords included in product reviews and frequently used hashtags are acquired as related tag information.

The tag information acquisition unit 432 performs natural language processing using product information, information obtained from the SNS server 50, the search engine 60, etc. Select keywords and hashtags, focusing on words that are often tweeted. This selection may be performed by clustering character strings (or morphemes) included in keywords and hashtags for each product by machine learning to extract characteristic character strings. Through this selection, the tag information acquisition unit 432 acquires related tag information indicating information related to the theme selected by the electronic handbill information management unit 431 .

Also, the tag information acquisition unit 432 accesses the SNS server 50 and acquires trend tag information indicating information that has become a hot topic on the SNS at the time of acquisition in the same manner as acquisition of related tag information.
The tag information acquisition unit 432 acquires trend tag information at predetermined time intervals. Any time (for example, 15 minutes) may be set for the predetermined time interval. The shorter the time interval, the more the tag information acquisition unit 432 can acquire the trend tag information of interest in real time.

Note that the tag information acquisition unit 432 may directly acquire hash tags from the SNS server 50 or the search engine 60, or may acquire hash tags by processing information acquired from the SNS server 50 or the search engine 60. good. For example, when a keyword is acquired, the tag information acquiring unit 432 acquires a hash tag by adding specific characters indicating that it is a hash tag to the acquired keyword. Further, when acquiring the entire text that constitutes the comment, the tag information acquisition unit 432 extracts the keyword from the text, adds specific characters indicating that it is a hash tag to the extracted keyword, and identifies the hash tag. get.

<4. Functional configuration of electronic shelf label management device>
The functional configuration of the electronic handbill management device 40 according to the present embodiment has been described above. Next, with reference to FIG. 5, the functional configuration of the electronic shelf label management device 70 according to this embodiment will be described. FIG. 5 is a block diagram showing an example of the functional configuration of the electronic shelf label management device 70 according to this embodiment.
As shown in FIG. 5 , the electronic shelf label management device 70 includes a communication section 710 , a storage section 720 and a control section 730 .

(1) Communication unit 710
The communication unit 710 has a function of transmitting and receiving various information. For example, the communication unit 710 communicates with the product information management device 30 and the electronic shelf label 80 via the network NW.
The communication unit 710 receives electronic shelf label information in communication with the product information management device 30 . The communication unit 710 transmits electronic shelf label display information and access information in communication with the electronic shelf label 80 .

(2) Storage unit 720
The storage unit 720 has a function of storing various information. The storage unit 720 is configured by a storage medium provided as hardware in the electronic shelf label management device 70, such as an HDD, SSD, flash memory, EEPROM, RAM, ROM, or any combination of these storage media.
As shown in FIG. 5 , the storage unit 720 includes an electronic shelf label information storage unit 721 and an electronic shelf label display information storage unit 722 .

(2-1) Electronic shelf label information storage unit 721
The electronic shelf label information storage unit 721 writes and stores the electronic shelf label information received by the communication unit 710 from the product information management device 30 .

(2-2) Electronic shelf label display information storage unit 722
The electronic shelf label display information storage unit 722 writes and stores electronic shelf label display information generated by the electronic shelf label display information generation unit 732, which will be described later.

(3) Control unit 730
The control unit 730 has a function of controlling the overall operation of the electronic shelf label management device 70 . The control unit 730 is implemented, for example, by causing a CPU provided as hardware in the electronic shelf label management device 70 to execute a program.
As shown in FIG. 5 , the control unit 730 includes an electronic shelf label information management unit 731 , an electronic shelf label display information generation unit 732 , and an electronic shelf label control unit 733 .

(3-1) Electronic shelf label information management unit 731
The electronic shelf label information management unit 731 has a function of managing electronic shelf label information. The electronic shelf label information management unit 731 registers electronic shelf label information that the communication unit 710 receives from the product information management device 30 . When the communication unit 710 newly receives electronic shelf label information with updated trend tag information and access information, the electronic shelf label information management unit 731 replaces the already registered electronic shelf label information with the newly received electronic shelf label information. to update.

(3-2) Electronic shelf label display information generation unit 732
The electronic shelf label display information generation unit 732 has a function of generating electronic shelf label display information. For example, the electronic shelf label display information generation unit 732 generates a screen in which product information and trend tag information are arranged in the screen format to be displayed on the electronic shelf label 80 as electronic shelf label display information based on the electronic shelf label planning. Generate. When the electronic shelf label information is updated, the electronic shelf label display information generation unit 732 updates the electronic shelf label display information based on the updated electronic shelf label information.

(3-3) Electronic shelf label control unit 733
The electronic shelf label control unit 733 has a function of controlling display of electronic shelf label display information on the electronic shelf label 80 . For example, the electronic shelf label control unit 733 transmits the electronic shelf label display information generated by the electronic shelf label display information generating unit 732 from the communication unit 710 to the electronic shelf label 80 and causes the electronic shelf label 80 to display the information.
As a result, the electronic shelf label control unit 733 displays the product information and the trend tag information on the electronic shelf label 80 of the product related to the acquired trend tag information. Sending and displaying the electronic shelf label display information to the electronic shelf label 80 is also called "distribution".

When the electronic shelf label display information is updated based on the updated electronic shelf label information, the electronic shelf label control unit 733 transmits the updated electronic shelf label display information from the communication unit 710 to the electronic shelf label 80, The display on the shelf label 80 is updated. In this way, the electronic shelf label control unit 733 displays the newly acquired trend tag information on the electronic shelf label 80 of the product related to the newly acquired trend tag information.
As a result, the electronic shelf label control unit 733 can display the latest trend tag information on the electronic shelf label 80 in accordance with the ever-changing trend. Also, the user can grasp the latest trends by checking the trend tag information displayed on the electronic shelf label 80 .
The electronic shelf label control unit 733 transmits the access information corresponding to the trend tag information included in the electronic shelf label display information from the communication unit 710 to the electronic shelf label 80 together with the electronic shelf label display information.

<5. Functional Configuration of Electronic Shelf Label>
The functional configuration of the electronic shelf label management device 70 according to this embodiment has been described above. Next, with reference to FIG. 6, the functional configuration of the electronic shelf label 80 according to this embodiment will be described. FIG. 6 is a block diagram showing an example of the functional configuration of the electronic shelf label 80 according to this embodiment.
As shown in FIG. 6 , the electronic shelf label 80 includes a communication section 810 , a storage section 820 , a control section 830 and a display section 840 .

(1) Communication unit 810
The communication unit 810 has a function of transmitting and receiving various information. For example, the communication unit 810 communicates with the electronic shelf label management device 70 via the network NW. The communication unit 810 receives electronic shelf label display information and access information in communication with the electronic shelf label management device 70 .
Also, the communication unit 810 communicates with the user terminal 90 by NFC. The communication unit 810 transmits access information in communication with the user terminal 90 . Specifically, the communication unit 810 transmits the access information to the user terminal 90 (terminal device) from which the user has performed an operation to read the access information. An operation of reading access information is, for example, an operation of holding the user terminal 90 over the electronic shelf label 80 .

(2) Storage unit 820
The storage unit 820 has a function of storing various information. The storage unit 820 is configured by a storage medium provided as hardware in the electronic shelf label 80, such as flash memory, EEPROM, RAM, ROM, or any combination of these storage media.
As shown in FIG. 6 , the storage unit 820 includes an electronic shelf label display information storage unit 821 and an access information storage unit 822 .

(2-1) Electronic shelf label display information storage unit 821
The electronic shelf label display information storage unit 821 writes and stores the electronic shelf label display information received by the communication unit 810 from the electronic shelf label management device 70 .

(2-2) Access information storage unit 822
The access information storage unit 822 writes and stores the access information received by the communication unit 810 from the electronic shelf label management device 70 .

(3) Control unit 830
The control unit 830 has a function of controlling the overall operation of the electronic shelf label 80 . For example, the control unit 830 is implemented by causing a CPU provided as hardware in the electronic shelf label 80 to execute a program.
As shown in FIG. 6 , the control section 830 includes a display processing section 831 .

(3-1) Display processing unit 831
The display processing unit 831 has a function of controlling display on the electronic shelf label 80 . For example, the display processing unit 831 displays electronic shelf label display information on the display unit 840 .

(4) Display unit 840
The display unit 840 has a function of displaying electronic shelf label display information. For example, the display unit 840 displays electronic shelf label display information that is input under the control of the display processing unit 831 .
The display unit 840 is implemented by, for example, a display included as hardware in the electronic shelf label 80 . The display is electronic paper, for example.

Here, the electronic shelf label display information displayed on the display unit 840 will be described with reference to FIG. FIG. 7 is a diagram showing an example of electronic shelf label display information according to the embodiment.
The display unit 840 of the electronic shelf label 80 shown in FIG. 7 displays product information and trend tag information as electronic shelf label display information. Display unit 840 displays a product name, a manufacturer name, a product code, and a price as an example of product information. Specifically, "canned mackerel" is displayed as the product name, "XXX Foods" as the manufacturer name, a barcode indicating the JAN code as the product code, and "body price YYY yen" and "tax-included price ZZZ yen" as the price. there is
The balloon 841 displays trend tag information. As an example of the trend tag information, "#delicious canned food" and "#mackerel recipe" are displayed.
Note that the display of the trend tag information is not limited to the example of displaying it in a balloon. Also, the layout of the electronic shelf label display information displayed on the display unit 840 is not limited to the example shown in FIG.

<6. Process Flow>
The functional configuration of the electronic shelf label 80 according to this embodiment has been described above. Next, the flow of processing according to the present embodiment will be described with reference to FIGS. 8 and 9. FIG. 8 and 9 are sequence diagrams showing an example of the flow of processing according to the present embodiment. FIG. 8 shows processing from registration of product information to acquisition of tag information. FIG. 9 shows processing from creation of an electronic shelf label plan to display of electronic shelf label display information.

(1) Processing from Registration of Product Information to Acquisition of Tag Information As shown in FIG. 8, first, the product information provider terminal 10 transmits product information to the product information management device 30 (step S101). The product information management device 30 that has received the product information stores the product information (step S102).

The advertiser terminal 20 creates an electronic leaflet plan based on the input from the advertiser, and transmits it to the product information management device 30 (step S103). The product information management device 30 that has received the electronic leaflet plan acquires the product information of the product selected to be published on the electronic leaflet, and transmits the electronic leaflet plan and the product information to the electronic leaflet management device 40 as electronic leaflet information. (step S104).

The electronic handbill management device 40 that has received the electronic handbill information performs a process of selecting a theme for the plan based on the electronic handbill plan included in the electronic handbill information (step S105).
The electronic handbill management device 40 accesses the SNS server 50, crawls information stored in the SNS server 50 (step S106), and acquires related tag information from the SNS server 50 (step S107).
The electronic handbill management device 40 accesses the search engine 60, crawls the search engine 60 (step S108), and acquires related tag information from the search engine 60 (step S109).
The electronic handbill management device 40 selects and acquires related tag information indicating information related to the theme of the selected plan from the related tag information acquired from the SNS server 50 and the search engine 60 (step S110).
The electronic handbill management device 40 transmits the acquired related tag information to the product information management device 30 (step S111).
The product information management device 30 that has received the related tag information associates the related tag information with the product information of the product that is related to the related tag information among the products that are selected to be published on the electronic flyer. , is stored (step S112).

The electronic flyer management device 40 accesses the SNS server 50, crawls information stored in the SNS server 50 (step S113), and acquires trend tag information from the SNS server 50 (step S114).
The electronic handbill management device 40 transmits the acquired trend tag information to the product information management device 30 (step S115).
The product information management device 30 that has received the trend tag information stores the trend tag information (step S116).
The product information management device 30 classifies and manages the trend tag information to be displayed on the electronic shelf label 80 based on the user's classification of the acquired trend tag information (step S117).
The sales promotion support system 1 repeats the process from step S113 to step S117 at predetermined time intervals.

(2) Processing from creation of electronic shelf label plan to display of electronic shelf label display information As shown in FIG. It is transmitted to the product information management device 30 (step S201). The product information management device 30 that has received the electronic shelf label plan performs processing for acquiring product information, trend tag information, and access information based on the electronic shelf label plan (step S202). The product information management device 30 transmits electronic shelf label information including electronic shelf label planning, product information, trend tag information, and access information to the electronic shelf label management device 70 (step S203).

Upon receiving the electronic shelf label information, the electronic shelf label management device 70 generates electronic shelf label display information based on the electronic shelf label information (step S204). The electronic shelf label management device 70 transmits the generated electronic shelf label display information to the electronic shelf label 80 (step S205).
The electronic shelf label 80 that has received the electronic shelf label display information displays the electronic shelf label display information (step S206).

The user terminal 90 reads the access information from the electronic shelf label 80 based on the user's operation (step S207). The electronic shelf label 80 transmits access information to the user terminal 90 that has read the access information (step S208). The user terminal 90 that has received the access information accesses the access information and displays the trend information (step S209).

When the product information management device 30 receives new trend tag information and access information from the electronic handbill management device 40, the product information management device 30 updates the trend tag information and access information stored in the tag information storage unit 323 (step S210).
When the trend tag information and access information stored in the tag information storage unit 323 are updated, the product information management device 30 updates corresponding trend tag information and access information included in the electronic shelf label information (step S211). .
The product information management device 30 transmits the updated electronic shelf label information to the electronic shelf label management device 70 (step S212).

Upon receiving the updated electronic shelf label information, the electronic shelf label management device 70 updates the electronic shelf label display information based on the updated electronic shelf label information (step S213). The electronic shelf label management device 70 transmits the updated electronic shelf label display information to the electronic shelf label 80 (step S214).
The electronic shelf label 80 that has received the updated electronic shelf label display information displays the updated electronic shelf label display information (step S215).

The user terminal 90 reads the access information based on the user operation from the electronic shelf label 80 whose access information has also been updated (step S216). The electronic shelf label 80 transmits the updated access information to the user terminal 90 that has read the access information (step S217). The user terminal 90 that has received the updated access information accesses the updated access information and displays the updated trend information (step S218).

As described above, the sales promotion support system 1 according to the present embodiment acquires trend tag information indicating information that has become a hot topic on SNS, and stores this information in electronic shelf labels of products related to the acquired trend tag information. View trend tag information.
In general, in the sales of products, there is a tendency that customers are highly interested in products that have become a hot topic in the world, and sales are promoted to increase sales. In the sales promotion support system 1 according to this embodiment, by displaying the trend tag information on the electronic shelf labels of related products, it is possible to increase customer interest in the product.
As a result, sales of products whose trend tag information is displayed on electronic shelf labels are promoted, and sales are increased.

Therefore, the sales promotion support system 1 according to the present embodiment displays information that has become a hot topic on SNSs on electronic shelf labels, thereby making it possible to contribute to increased product sales.

<7. Variation>
The embodiments of the present invention have been described above. Next, modified examples of the embodiment of the present invention will be described. In addition, each modification described below may be applied to the embodiment of the present invention independently, or may be applied to the embodiment of the present invention in combination. Further, each modification may be applied instead of the configuration described in the embodiment of the invention, or may be additionally applied to the configuration described in the embodiment of the invention.

In the above-described embodiment, an example in which the electronic leaflet plan is transmitted from the product information management device 30 to the electronic leaflet management device 40 has been described, but the present invention is not limited to this example. The electronic leaflet plan may be transmitted from the advertiser terminal 20 to the electronic leaflet management device 40 . In this case, the advertiser terminal 20 and the electronic flyer management device 40 are communicably connected via the network NW, and the electronic flyer plan created by the advertiser operating the advertiser terminal 20 is managed from the advertiser terminal 20. It is sent to device 40 . Based on the received electronic leaflet plan, the electronic leaflet management device 40 transmits to the product information management device 30 a product information inquiry request regarding the product targeted for the plan, and acquires the product information.

In the above-described embodiment, the electronic shelf label 80 stores access information in the access information storage unit 822, and the user reads the access information from the electronic shelf label 80 using the user terminal 90 capable of communication by NFC. Although examples have been described, it is not limited to such examples.
The electronic shelf label 80 may display a two-dimensional code with access information. The two-dimensional code is, for example, a QR (Quick Response) code (registered trademark). In this case, the user can read the access information from the electronic shelf label 80 using the user terminal 90 equipped with the imaging device. For example, the user causes the user terminal 90 to read the access information by imaging the two-dimensional code displayed on the electronic shelf label 80 with the imaging device of the user terminal 90 . The user terminal 90 displays trend information by accessing the read access information.
In this way, the user can obtain detailed information about the currently trending product by simply taking an image of the two-dimensional code displayed on the electronic shelf label 80 with the user terminal 90 without checking it by himself/herself. .

The electronic shelf label 80 may be a rail type electronic shelf label. In this case, the display of the electronic shelf label 80 may be a liquid crystal display.

The embodiments of the present invention have been described above. Part or all of the sales promotion support system 1 in the above-described embodiment may be realized by a computer. In that case, a program for realizing this function may be recorded in a computer-readable recording medium, and the program recorded in this recording medium may be read into a computer system and executed. It should be noted that the "computer system" referred to here includes hardware such as an OS and peripheral devices. The term "computer-readable recording medium" refers to portable media such as flexible discs, magneto-optical discs, ROMs and CD-ROMs, and storage devices such as hard discs incorporated in computer systems. Furthermore, "computer-readable recording medium" means a medium that dynamically retains a program for a short period of time, like a communication line when transmitting a program via a network such as the Internet or a communication line such as a telephone line. It may also include something that holds the program for a certain period of time, such as a volatile memory inside a computer system that serves as a server or client in that case. Further, the program may be for realizing a part of the functions described above, or may be capable of realizing the functions described above in combination with a program already recorded in the computer system. It may be implemented using a programmable logic device such as an FPGA (Field Programmable Gate Array).

Although the embodiments of the present invention have been described in detail with reference to the drawings, the specific configurations are not limited to those described above, and various design changes can be made without departing from the gist of the present invention. It is possible to

DESCRIPTION OF SYMBOLS 1... Sales promotion support system, 10... Product information provider terminal, 20... Advertiser terminal, 30... Product information management apparatus, 40... Electronic leaflet management apparatus, 50... SNS server, 60... Search engine, 70... Electronic shelf label management Apparatus 80... Electronic shelf label 90... User terminal 310... Communication unit 320... Storage unit 321... Merchandise information storage unit 322... Electronic leaflet plan storage unit 323... Tag information storage unit 324... Electronic shelf label Plan storage unit 330 Control unit 331 Merchandise information management unit 332 Electronic leaflet planning management unit 333 Tag information management unit 334 Electronic shelf label planning management unit 335 Selection unit 410 Communication unit 420... Storage unit 421... Electronic leaflet information storage unit 422... Tag information storage unit 430... Control unit 431... Electronic leaflet information management unit 432... Tag information acquisition unit 710... Communication unit 720... Storage unit 721... Electronic shelf label information storage unit 722... Electronic shelf label display information storage unit 730... Control unit 731... Electronic shelf label information management unit 732... Electronic shelf label display information generation unit 733... Electronic shelf label control unit , 810... communication unit, 820... storage unit, 821... electronic shelf label display information storage unit, 822... access information storage unit, 830... control unit, 831... display processing unit, 840... display unit, NW... network

Claims (6)

A tag information acquisition unit that acquires trend tag information indicating topical information based on information posted to SNS (Social networking service);
an electronic shelf label control unit that displays the trend tag information for electronic shelf labels of products related to the trend tag information;
a product information storage unit that associates and stores product information of a product and related tag information indicating information related to the product;
a selection unit that selects a product associated with the related tag information related to the acquired trend tag information as a product for which the trend tag information is displayed on an electronic shelf label;
sales promotion support system. The tag information acquisition unit acquires the trend tag information at predetermined time intervals,
The electronic shelf label control unit displays the newly acquired trend tag information on the electronic shelf label of the product related to the newly acquired trend tag information.
The sales promotion support system according to claim 1. The electronic shelf label is
an access information storage unit that stores access information for accessing information related to the displayed trend tag information;
a communication unit that transmits the access information to a terminal device on which an operation to read the access information has been performed;
The sales promotion support system according to claim 1 or 2, comprising: The selection unit preferentially selects products to be posted on flyers from among products stored in the product information storage unit.
The sales promotion support system according to claim 1 . A tag information acquisition process in which the tag information acquisition unit acquires trend tag information indicating topical information based on information posted to a social networking service (SNS);
an electronic shelf label control process in which the electronic shelf label control unit displays the trend tag information on the electronic shelf label of the product related to the trend tag information;
a product information storage step in which the product information storage unit associates and stores product information of a product and associated tag information indicating information related to the product;
a selection process in which a selection unit selects a product associated with the related tag information related to the acquired trend tag information as a product for which the trend tag information is displayed on an electronic shelf label;
promotional support methods including; the computer,
tag information acquisition means for acquiring trend tag information indicating topical information based on information posted to SNS (Social networking service);
Electronic shelf label control means for displaying the trend tag information for electronic shelf labels of products related to the trend tag information;
product information storage means for storing product information of a product and associated tag information indicating information related to the product in association with each other;
selection means for selecting a product associated with the related tag information related to the acquired trend tag information as a product for which the trend tag information is to be displayed on an electronic shelf label;
A program to function as

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