CN101114370A - Open type full effect spread abroad and marketing method on network - Google Patents
Open type full effect spread abroad and marketing method on network Download PDFInfo
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Abstract
The invention relates to an open whole effect transmission and marketing method on network and is characterized in that on the basis of analyzing the preferences, habits and the present behaviors of a user, a server terminal system actively and directionally pushes the attention information, the business information is related to the attention information to a digital terminal system of the user through a digital network, and the business information is related to the attention information; when the user moves a browsing viewpoint on a display terminal of a user terminal, a search engine in the server terminal system is started and searches for the information which accords with the preferences and habits of the user and is related to the viewpoint of the user and actively pushes the information which accords with the preferences and habits of the user and is related to the viewpoint of the user to the user terminal; when the user confirms that the information is a business opportunity which needs communication, the terminal system of the user terminal and a requested terminal are connected and keep communicating. The invention has good effect of improving the accuracy of judging the target customers, and pushing the target customers to receive effective information, making active exchanges with an enterprise or an organism, making business decisions, and promoting the enterprise or the organism to make timely accurate receiving of the feedback information of customers.
Description
Technical field
The present invention relates to a kind of business model that is applied to various digital networks, open type full effect spread and marketing method on particularly a kind of network.
Background technology
Along with increasingly sharpening of market competition, in fighting for limited customer resources, the enterprise marketing gimmick is in constantly change, increasingly sophisticated, yet the propaganda of the blindness of various business activities, compulsory type are promoted, the preceding obstacle (as psychological doubt, cost burden, non-convenience etc.) of client trading behavior can not solve, thereby bring cost loss, effect uncertainty and risk, often the loss that brings to enterprise is also bigger.At present, the method for carrying out business activity (publicity and marketing) by the internet becomes the main means that enterprise reduces the business activity cost and risk.Several modes that traditional network propaganda marketing activity tends to adopt have:
1. the web advertisement.Content is fixed, and each user who visits this page is presented at fixing interface with the form of literal, picture, audio frequency, video, animation, and it is uncertain to propagate the indeterminate effect that also causes of purpose.
2. related information is propagated.When a certain fix information of visit, present other information related with it by mouse action.Propagation has had certain directionality, but the related information content fixes, and it is automatic inadequately form to occur.
3. communication.A kind of is the information of having propagated contact method in advertisement, and the user must just can get in touch by other facilities (as mobile phone, phone) or non-voice communication modes (as E-mail, MSN) commonly used in addition, and is convenient inadequately and economical;
A kind of is special softwares (as QQ, the Wang Wang of Taobao) need to be installed could link up, and the other side also is network-side, is difficult to guarantee authenticity and full-time property.
4. search.Bid ranking on search engine presents by bid ranking in user entered keyword search back, but that the information in prostatitis often is not the user is desired, is a kind of advertising effects; Secondly, both made that to search be that the user is required, but content is tediously long not precisely, the unordered interest that also reduces the user of form; Moreover the user can not carry out the real-time phonetic communication with the provider after the information of searching.
5. online transaction.Product/project information search, online communication, on-line payment in the text description of general implement business EC product/project, static displaying, the stationary platform.And services such as shortage product dynamic demonstration, product related information vertical search, the negotiation of speech communication secret, online commercial decision-making support (as communication recording, global location, online order), logistics distribution.
Therefore, provide a kind of and enterprise and products thereof/service/project is carried out the degree of depth accurately propagate, eliminate obstacle before the client trading behavior, the approach of providing convenience and initiatively linking up in the client, and the service method that provides client's commercial decision-making to support, become the movable successful key of network commercial.
Summary of the invention
Purpose of the present invention is just in order to overcome above-mentioned shortcoming, and provide open type full effect spread and marketing method on a kind of digital network, especially finger embeds this integrated functionality on the internet and forms the internet business model, and this pattern is applied to the digital network platform, as electronic publication.Specifically, this pattern is based upon on the digital network platform, application program and speech communication equipment by initiatively propagation of orientation, self-help intelligent uprightness searching, the instant private communication in the whole world etc., thereby set up getting in touch between client and the enterprise/mechanism, and online commercial decision-making support service is provided, to reach the purpose that advances the commercial activity success.
The present invention solves the technical scheme that its technical matters adopts.Open type full effect spread on this network and marketing method comprise the steps:
1.1), on the basis of the preference in analysis user, custom and current behavior, by digital network (digital tv network, wireless telecommunications net, internet), server-side system initiatively directionally will meet the digital termination system that the concern information of user's custom and preference, the commercial matters information that is associated with its concern things push to the user;
1.2), the user moves on the client display terminal when browsing viewpoint, search engine in the server-side system starts, meet out of Memory user preference and custom, that be associated with user's viewpoint from the digital network search, and the summary of these information or central idea extracted, active push so constantly circulates to client again;
1.3), summary or the central idea of user by browsing information, can judge the value of information like a cork, confirm that up to the user certain information is when needing the business opportunity of communication, server-side system is accepted the communication request of user client terminal system, with the client terminal system be requested terminal and be connected and keep in communication.
Should be noted that the meaning of indication open type full effect of the present invention is meant, one open in whole digital network users, realize that specific user can both receive accurate information, do not have the effect of omitting.In this pattern, the digital terminal user by specific website, electronic publication etc. can receive the directed information of initiatively propagating of enterprise/mechanism, intelligent uprightness searching to information and the digital network platform of the instant e-commerce communication method that provides, thereby, form freely instant between digital terminal user and the enterprise/mechanism and the communication of secret, enterprise/mechanism has also therefrom obtained digital terminal user's feedback information, and on the basis that voice are linked up, the digital terminal user then can carry out online commercial decision-making.
This method comprises following concrete steps:
2.1), the user interface of user client digital termination system display network platform, and send searching request and communication request to server-side system;
2.2), after the User login network platform, browse concrete content, when server-side system thinks that this user is interested to the current thing of browsing or stopping, server-side system is searched for from network data base automatically with the information content relevant with this concern information that custom is paid close attention to the user automatically according to user's preference and is come out to return to the user, and be presented on the display terminal of user client digital termination system with the frame mode of formization, simultaneously, the serviced device end of these Search Results computer system is noted down, and upgrades user's preference and custom in view of the above;
2.3), server-side system is by user input unit (as mouse etc.), detect the user and browse moving of viewpoint, just automated initiation of search engine, automatically will pay close attention to the summary or the central idea of information and search for out, and return to the user and be presented on the display terminal of user client digital termination system.
2.4), user's information of initiatively getting of reception server end system on the one hand for its search, on the other hand, also can search for its interested content by inputted search statement or keyword, the relevant information that server-side system will meet user preference and custom returns to the user, and write down these Search Results, bring in constant renewal in user's preference and custom;
2.5), summary or the central idea of user by browsing information, can judge the value of information like a cork, when the user confirms that certain bar informational needs is linked up, server-side system is accepted the communication request of user client digital termination system, with the client digital termination system be requested terminal and be connected and keep in communication;
2.6), when communication takes place, search engine system is by the search address database, obtain both sides' address information, deposit customer database in together with the air time relevant information, as the data basis of market analysis, simultaneously, if the user is after by communication, certain enterprise/mechanism has been produced the purpose of cooperation, the success of can record by communication, functions such as online order, on-line payment, logistics distribution support being facilitated business activity.
The effect that the present invention is useful is: the present invention relates to a kind of that four big functions such as oriented network propagation, search, communication, commercial decision-making support are integrated, be applied to various digital networks and become the business model of a kind of open type full effect spread and marketing, with effective promotion business activity successful method.This method has improved the accuracy that the target customer is judged, having promoted the target customer accepts effective information, initiatively exchanges and make commercial decision-making to enterprise/mechanism, and promote of the promptly and accurately reception of enterprise/mechanism to client's feedback information, promoted finishing smoothly of commercial conclusion of the business chance of both sides and campaign processes.So this method can promote and enlarge the successful realization of commercial activity, reduce the commercial risks and the cost of enterprise/mechanism.
Description of drawings
Fig. 1 is the general idea synoptic diagram of open type full effect spread of the present invention and marketing method.
Fig. 2 is applied to the network business mode capabilities theory figure of digital network with effective promotion business activity success for the present invention with open type full effect spread and marketing method.
Fig. 3 is the system architecture diagram of a preferred illustrative embodiment of the present invention;
Fig. 4 is the process flow diagram of a preferred illustrative embodiment of the present invention.
Embodiment
The invention will be described further below in conjunction with drawings and Examples:
As shown in Figure 1, open type full effect spread and marketing model are based on theoretical supported and 4 closes the technical support of 1 network technology and realize business function client's behavior is psychoanalytic, various mental handicapes before it produces client trading behavior behavior are as loseing interest in, do not want to pay close attention to, the doubt authenticity, the worry expense, do not want to take the trouble etc. and to study in advance, by an Intellectual Analysis Technology is set, judge accurately whether the user pays close attention to this content, interested, be interested or concern person for analyzing, then can reach the self-service network 4 of enabling automatically and close 1 technology, comprise directed initiatively propagation, the DIY intelligent uprightness searching, instant private communication, online commercial decision-making support etc., further with user's doubt authenticity, the worry expense, mental handicape such as do not want to take the trouble is eliminated, and progressively guide the user to use the function of this network business, at this moment, terminal user such as viewer, the reader, audients etc. promptly become potential customers, and this " use " also producing clinging power highly to potential customers, inspires more function and information.
As shown in Figure 2, open type full effect spread and marketing model are after psychoanalytic theoretical support the based on client's behavior, by terminal user's Intellectual Analysis Technology is realized potential customers are segmented from all kinds of terminal users, the potential customers of this moment be judge to a certain information attention, interested, terminal user that demand is arranged.On this basis, open type full effect spread and marketing model system are again by detailed content and the content association of digital network with this information, comprise literal, picture, video, audio frequency, animation, with orientation initiatively propagate, initiatively association search with represent, the technology active push of DIY intelligent uprightness searching gives these potential customers, realizes " pushing away " accurately power; This potential user is after the information that the acquisition system pushes, cicada can carry out in the global range functions such as instant, free speech communication and calling record, global location, online order, impel the potential user that transactions demand is arranged to carry out self-service use, and in use constantly derive adhesion function and information, comprehensively these potential customers have been produced powerful " drawing " power, thereby further promoted potential customers are transformed into actual customer.
Fig. 3 is the system framework figure of the exemplary embodiment of the method for the invention.Various terminal systems all are connected to each other by digital network and communicate by letter, and have 7 kinds of multi-form terminal: client I, client II, calling terminal I, calling terminal II, server-side system and external data sources in network.Client I, client II are mainly used in the user and send information request and call request and display message content to server-side system.Calling terminal I, calling terminal II are mainly used in the call request of accepting the user and set up speech communication.Server-side system is used to respond information request and the call request that the user sends by network, and in local database record and external data source, seek relevant information and return to the user with the frame mode of formization, accept user's call request simultaneously and between client and calling terminal, set up to communicate to connect.External data source is the outside secondary server of server-side system, when server-side system is searched in local database record, can be simultaneously the similar information of search and calling out in the data source externally, the Search Results that stores in the local database record and in local database record returns to client.This system architecture is based upon on the basis of network, and each terminal can both communicate with another terminal by network and be connected, and makes transmission of Information follow certain logical architecture, and the information that reached transmits purpose accurately.Different terminals has different functions, the different role who plays the part of in the whole network system.And in order to realize method of the present invention, now make as giving a definition and stipulating:
One, definition
1. user, business/organization: three's role can exchange in some cases, in the present invention, to use the network platform, and individual, company, public organization, government organs that hope and interested individual, company, public organization, government organs etc. carry out communication are called the user; Called individual, company, public organization, government organs etc. are called business/organization; Gui Ding purpose is conveniently the inventive method to be described in detail like this.
2. client I and client II are two kinds of multi-form client, and client and server-side system can think it all is a kind of client machine system on function is formed.
Client machine system: client machine system of the present invention can be realized by digital termination system, is used to carry out the application program of the inventive method, but is not limited in this.Client machine system can be digital terminal or the terminal that is connected to digital terminal.Be appreciated that ground, this client machine system is not limited in digital termination system, also can be other equipment such as mobile phone.
What client I: client I represented is that a kind of accesses network and server-side system communicate movable client composition mode.The purpose that it communicates is to server-side system solicited message and calling.
Client II: different with client I is that what client II represented is an independent portable client system, as notebook computer, PPC, PDA.
3. calling terminal I, calling terminal II are two kinds of multi-form calling terminals, Fig. 3 only lists two kinds of calling terminal modes, in addition, also have other modes such as the networking telephone, development along with technology, various calling terminal mode continues to bring out, and these calling terminal forms all are included in the declared range of the present invention.
Calling terminal I: represent the calling terminal form of landline telephone, as wireless phone, wire telephony, visual telephone etc.
Calling terminal II: represent the calling terminal form of mobile phone, as mobile phone, Personal Handyphone System etc.
Should be noted that utilize advanced technology, calling terminal and client can realize the other side's function mutually, such as the tool devices and handset having Internet.
4. digital network: the transmission network of wired or wireless internet information or signal is used for the information of transport of internet.Can be understood as but be not limited only to LAN (Local Area Network) LAN, wide area network WAN, Metropolitan Area Network (MAN) MAN, virtual private network and the Internet.
Client I, client II and other network terminal entities can be connected to server-side system by the network of any form, but they not necessarily are connected on the server-side system by same network.
5. server-side system: server-side system realizes by one or more servers, can be wherein one or more server associatings of database server, the webserver, apps server, also can be to have comprised the wherein function of one or more servers in the server.
Server: be used to respond the computer program operation that is stored on the server.
Database server: all electronic information of stored data base record and execution are to the visit of data-base recording.Data-base recording: store all users relevant or the various information contents and the data of client machine system with server-side system.
The webserver: communicate with the client machine system as client I, client II, calling terminal I, calling terminal II, external data source, as sending information, reception information, be connected speech communication with, client II to client I, and the execution task of being associated.
Apps server: according to Fig. 3, the computer program of apps server storage, execution such as application program.
6. external data source: can adopt the one or more servers that are similar to server-side system to realize, its effect is the available third party's information source outside the querying server end system, and utilize related information content that these information sources provide by application program visit and carry out and generate related information and return to client I, client II.
7. data-base recording: store all users relevant or the various information contents and the data of client machine system, as Search Results and user's statistical model with server-side system.
Search Results: the storage server end system is searched for the information that gets from digital network and local database record, comprise Search Results title, summary/central idea, result's full text or the like information, wherein summary/central idea is wherein the most key field, it is the source that server-side system is extracted critical sentence/speech, also be that the user judges the foundation that Search Results is worth, therefore, between user client system and server-side system, played the effect of interface.
User's statistical model: the information that has stored all relevant certain users, comprise user name, historical search result, use instant messaging for information about and all information of using online commercial decision-making support service, server-side system utilizes user's statistical model to be accustomed to the preference coupling and other are about the user individual service.
8. application program: in this explanation, one or more computer programs that can realize the inventive method are referred to as application program, certainly, some processing in the application program can realize by client I, client II.Application program has comprised following main program: form program module, vertical search program module, instant network calling program module and online commercial decision-making support module.
Form program module: refer to such program module, it is with the content structureization of Search Results, resolve into the field that display page needs, and these are decomposed good field deposit in correspondingly in correspondingly the list cell, system calls out this form then, is shown as the page that the user sees.
Vertical search program: after system receives user's searching request or automated initiation of search module, preference, custom and user by the machine learning user is to the evaluation of Search Results, the tap/dip deep into of searching at local database record and external data source, thus the information that the user is really needed returns to the user.
Instant network calling program: the telephone number or the phone number that in Search Results, have related to company/tissue, instant network calling is such program, the user is by the equipment such as mouse of client I or client II or client III, certain company/tissue in system request and Search Results carries out communication, system start-up instant network calling program, the calling terminal of this user and this company/tissue is connected, pick up the telephone machine microphone or start network telephone terminal of the said firm/establishment officer, promptly represent the communication successful connection, the user utilizes the audio frequency input-output unit, just can immediately seek advice from as earphone and microphone, and called company/establishment officer also can utilize fixed telephone to interested company/tissue, mobile phone or earphone and the consulting of microphone answer.Like this, the user need not utilize communication apparatus call peers such as landline telephone when having a question, but directly finishes consulting on the net.
Online commercial decision-making support module: user or business/organization are after passing through the instant network communication, if reached the purpose of further cooperation, just can use online commercial decision-making support module to carry on business, comprising online order, calling record, on-line payment, logistics distribution support, market analysis submodule, each submodule is responsible for finishing function corresponding, finally facilitates the success of business activity.
Two, regulation
1. the user client computer system need have indispensable audio frequency input-output device, as earphone and microphone, or both combinations, so that the user can give requested calling terminal with voice data transmission;
2. be requested terminal and need have the certain communication terminal, as telephone set, mobile phone etc., or the networking telephone, but these communicating terminals must have a unique exclusive communicating number, so that set up communication and transmitting audio data;
3. three kinds terminal systems must have been set up network and connect, and carry out the communication preparation in the process that realizes the inventive method;
4. this system architecture has a kind of form of client, a kind of form and the server-side system of calling terminal at least;
5. the user is the registered user of the network platform, and in the process that realizes the method for the invention, has landed this network platform.
Should be appreciated that Fig. 3 just illustrates wherein a kind of demonstration system in order to be illustrated more clearly in the present invention, but do not represent the present invention just to be confined to this scope.
Fig. 4 shows the process flow diagram of an exemplary embodiment of the method for the invention.At first, step 400, the user signs in to system platform, and the initial page information of browing system.Then, system's execution in step 430, judge as the time that the statistics user rests on certain page or content whether the user is to just interested in browsed content/information by specific technical approach, if this logic determines value is a "Yes", then system automatically performs step 431, start the vertical search program module, the relevant information of content/information of search subscriber concern at present from this digital network and in the local data base, if lose interest in, then can continue information and content on the browsing pages.Then, system will carry out user search custom and preference coupling in these search initial search results and the user's statistical model, it is step 432, and execution in step 433, according to this matching result, initial search result is deleted, and sorted according to the power of the degree of association, with the strong ordering of user search custom and the preference degree of association preceding, the weak ordering of the degree of association after.Then, step 434, system utilizes the form program module with the Search Results structuring to passing through the Search Results of deleting and sorting, and carry out step 435, structurized Search Results is presented on the display terminal of user client system.Simultaneously, system's execution in step 436 stores these Search Results user's statistical model of this user into, carries out Data Update, and then corrigendum user's statistics.After the user receives these Search Results, step 440, the user waits to move the viewpoint of browsing by user input unit such as mouse in navigation process, and system automatically performs step 441, and informative abstract or central idea that viewpoint is stopped are shown to the user.Informative abstract or the central idea of user by browsing these information, can judge whether this information is valuable to it, and can find corresponding interested enterprise or tissue, at this moment the user is according to the wish execution in step 442 of oneself, and the wish that user and the other side carry out network communication is judged by the click of particular communication button by system.If the user wishes to carry out network communication with the other side, then system's execution in step 443, start instant network communication program module, set up both sides' communication, if the user does not also have this communication purpose, can continue to browse other informative abstracts or central idea.Subsequently, after by network communication, if the user has the purpose of further cooperation, it is step 444, the online commercial decision-making support module of system start-up then, comprised online order 445, calling record 446, on-line payment 447, logistics distribution support 448 and market analysis 449 submodules, these functions all are online e-business capabilitys relatively more commonly used, the user can be according to the demand of self and the module of situation selection needs, the user utilizes these submodule functions to carry on business when supporting, corresponding data also deposit in this user's the statistical model, in order to carry out statistical study.
Can be alternatively, the user can be from the line search information of interest, and by step 420, the user is inputted search statement or keyword in the search statement input frame, then correspondingly execution in step 431 and subsequent step thereof of system.
In addition to the implementation, the present invention can also have other embodiments.All employings are equal to the technical scheme of replacement or equivalent transformation formation, all drop on the protection domain of requirement of the present invention.
Claims (4)
1. open type full effect spread and the marketing method on the network is characterized in that this method comprises the steps:
1.1), on the basis of the preference in analysis user, custom and current behavior, by digital network, the server end computer system initiatively directionally will meet the digital termination system that the concern information of user's custom and preference, the commercial matters information that is associated with its concern things push to the user;
1.2), the user moves on the client display terminal when browsing viewpoint, search engine in the server-side system starts, meet out of Memory user preference and custom, that be associated with user's viewpoint from the digital network search, and the summary of these information or central idea extracted, active push so constantly circulates to client again;
1.3), summary or the central idea of user by browsing information, can judge the value of information like a cork, confirm that up to the user certain information is when needing the business opportunity of communication, server-side system is accepted the communication request of user client digital termination system, with the client digital termination system be requested terminal and be connected and keep in communication.
2. open type full effect spread and marketing method on the network according to claim 1 is characterized in that this method comprises following concrete steps:
2.1), the user interface of user client digital termination system display network platform, and send searching request and communication request to server system;
2.2), after the User login network platform, browse concrete content, when server-side system thinks that this user is interested to the current thing of browsing or stopping, server-side system is searched for from network data base automatically with the information content relevant with this concern information that custom is paid close attention to the user automatically according to user's preference and is come out to return to the user, and be presented on the display terminal of user client digital termination system with the frame mode of formization, simultaneously, the serviced device end system of these Search Results is noted down, and upgrades user's preference and custom in view of the above;
2.3), server-side system passes through user input unit, detect the user and browse moving of viewpoint, just the automated initiation of search engine will be paid close attention to the summary or the central idea of information automatically and search for out, return to the user and be presented on the display terminal of user client digital termination system.
3. open type full effect spread and marketing method on the network according to claim 2, it is characterized in that: the information that user's one side reception server end system initiatively gets for its search, on the other hand, also can search for its interested content by inputted search statement or keyword, the relevant information that server-side system will meet user preference and custom returns to the user, and write down these Search Results, bring in constant renewal in user's preference and custom.
4. open type full effect spread and marketing method on the network according to claim 1, it is characterized in that: when communication takes place, search engine system is by the search address database, obtain both sides' address information, deposit customer database in together with the air time relevant information, as the data basis of market analysis, and provide communication recording, online order, on-line payment, logistics distribution to support related service according to the specific user.
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| CNA2007100709484A CN101114370A (en) | 2007-08-21 | 2007-08-21 | Open type full effect spread abroad and marketing method on network |
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| CNA2007100709484A CN101114370A (en) | 2007-08-21 | 2007-08-21 | Open type full effect spread abroad and marketing method on network |
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| CN102622374A (en) * | 2011-01-31 | 2012-08-01 | 腾讯科技（深圳）有限公司 | Method, device and system for information pushing |
| CN102622369A (en) * | 2011-01-26 | 2012-08-01 | 无锡凯祺科技有限公司 | Novel efficient real-time network information platform system with human thinking characteristics |
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| CN102622374A (en) * | 2011-01-31 | 2012-08-01 | 腾讯科技（深圳）有限公司 | Method, device and system for information pushing |
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| CN102968415B (en) * | 2011-08-31 | 2016-06-15 | 阿里巴巴集团控股有限公司 | Mobile search method and device |
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