CN107481032A - Intelligent marketing system based on big data - Google Patents
Intelligent marketing system based on big data Download PDFInfo
- Publication number
- CN107481032A CN107481032A CN201710588713.8A CN201710588713A CN107481032A CN 107481032 A CN107481032 A CN 107481032A CN 201710588713 A CN201710588713 A CN 201710588713A CN 107481032 A CN107481032 A CN 107481032A
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- China
- Prior art keywords
- network user
- marketing
- big data
- record
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Finance (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- Theoretical Computer Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Computer Networks & Wireless Communication (AREA)
- General Engineering & Computer Science (AREA)
- Physics & Mathematics (AREA)
- Data Mining & Analysis (AREA)
- Databases & Information Systems (AREA)
- Signal Processing (AREA)
- General Physics & Mathematics (AREA)
- Marketing (AREA)
- General Business, Economics & Management (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Computer Hardware Design (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The present invention provides a kind of intelligent marketing system based on big data, big data processing technology field, the system can be obtained the retrieval record of the network user by specific website, access the information that network address records, receives Suo Jilu, and according to marketing needs, objective network user is extracted, then marketing material is pushed to the objective network user extracted.The present invention provides a kind of intelligent marketing system based on big data, pass through the data analysis to the network user, match cognization target customer, and pass through system automatic push marketing material, further identification data is obtained, more accurate target customer is extracted, is handled to subsequent artefacts and more accurate data message is provided, the efficiency and precision of marketing can be improved, promotes the lifting of benefit.
Description
Technical field
The present invention relates to big data processing technology field, more particularly to a kind of intelligent marketing system based on big data.
Background technology
Economic continuous development, making entire society's environment, the change of client structure will to quality of service requirement more and more higher
The evolution tendency of future customers service system is determined, new requirement is proposed to service system.
And current marketing methods are most or using modes such as more traditional telemarketing, strange visits, not only imitate
Rate is low, and marketing effectiveness is unsatisfactory, and cost of marketing is big.At present, network is indispensable, net in being lived for routine work
The magnanimity information of network marketing is not yet in effect to discover and use.The data that client obtains on channels are huge, but existing system is most
Statistical function is rested on, mass data depth is not excavated；Marketing poor accuracy.
The content of the invention
It is an object of the invention to provide a kind of intelligent marketing system based on big data, asked with solving above-mentioned technology
Topic.
The present invention using following technical scheme in order to solve the above technical problems, realized：
A kind of intelligent marketing system based on big data, it is characterised in that the system can obtain net by specific website
The retrieval record of network user, the information for accessing network address record, receiving Suo Jilu, and according to marketing needs, extract objective network use
Family, then marketing material is pushed to the objective network user extracted.
Preferably, after the marketing material that orientation is launched is opened by the network user, system can record the network user, and
Record each network user browses duration, and the purchase intention of the network user is determined whether by browsing duration.
Preferably, the same network user repeats to open at the same time same marketing money in setting in length section
Material, system only record a network user.
The beneficial effects of the invention are as follows：
The present invention provides a kind of intelligent marketing system based on big data, and by the data analysis to the network user, matching is known
Other target customer, and by system automatic push marketing material, further identification data is obtained, will more accurate target
Client extracts, and is handled to subsequent artefacts and provides more accurate data message, can improve the efficiency and precision of marketing, promoted
Enter the lifting of benefit.
Embodiment
In order that the technical means, the inventive features, the objects and the advantages of the present invention are easy to understand, tie below
Specific embodiment is closed, the present invention is expanded on further, but following embodiments are only the preferred embodiments of the present invention, and it is not all.
Based on the embodiment in embodiment, those skilled in the art obtain other realities on the premise of creative work is not made
Example is applied, belongs to protection scope of the present invention.
Embodiment 1
A kind of intelligent marketing system based on big data, the system can obtain the retrieval of the network user by specific website
Record, the information for accessing network address record, receiving Suo Jilu, and according to marketing needs, objective network user is extracted, then marketing is provided
Material pushes to the objective network user extracted.
Embodiment 2
A kind of intelligent marketing system based on big data, the system can obtain the retrieval of the network user by specific website
Record, the information for accessing network address record, receiving Suo Jilu, and according to marketing needs, objective network user is extracted, then marketing is provided
Material pushes to the objective network user extracted；After the marketing material that orientation is launched is opened by the network user, system can record
The lower network user, and the duration that browses of each network user is recorded, the purchase of the network user is determined whether by browsing duration
Buy purpose.
Embodiment 3
A kind of intelligent marketing system based on big data, the system can obtain the retrieval of the network user by specific website
Record, the information for accessing network address record, receiving Suo Jilu, and according to marketing needs, objective network user is extracted, then marketing is provided
Material pushes to the objective network user extracted；After the marketing material that orientation is launched is opened by the network user, system can record
The lower network user, and the duration that browses of each network user is recorded, the purchase of the network user is determined whether by browsing duration
Buy purpose；The same network user repeats to open at the same time same marketing material setting in length section, system is only
Record a network user.
General principle, principal character and the advantages of the present invention of the present invention has been shown and described above.The technology of the industry
For personnel it should be appreciated that the present invention is not limited to the above embodiments, that described in above-described embodiment and specification is only the present invention
Preference, be not intended to limit the present invention, without departing from the spirit and scope of the present invention, the present invention also have it is various
Changes and improvements, these changes and improvements all fall within the protetion scope of the claimed invention.The claimed scope of the invention is by institute
Attached claims and its equivalent thereof.
Claims (3)
1. a kind of intelligent marketing system based on big data, it is characterised in that the system can be obtained by specific website
The retrieval record of the network user, the information for accessing network address record, receiving Suo Jilu, and according to marketing needs, extract objective network
User, then marketing material is pushed to the objective network user extracted.
2. the intelligent marketing system according to claim 1 based on big data, it is characterised in that：Orient the marketing launched
After data is opened by the network user, system can record the network user, and record each network user browses duration, passes through
Browse the purchase intention that duration determines whether the network user.
3. the intelligent marketing system according to claim 1 based on big data, it is characterised in that：The same network user
Repeat to open same marketing material in length section at the same time in setting, system only records a network user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710588713.8A CN107481032A (en) | 2017-07-19 | 2017-07-19 | Intelligent marketing system based on big data |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201710588713.8A CN107481032A (en) | 2017-07-19 | 2017-07-19 | Intelligent marketing system based on big data |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN107481032A true CN107481032A (en) | 2017-12-15 |
Family
ID=60595424
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201710588713.8A Pending CN107481032A (en) | 2017-07-19 | 2017-07-19 | Intelligent marketing system based on big data |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN107481032A (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109474654A (en) * | 2018-02-09 | 2019-03-15 | 上海共启网络科技有限公司 | A kind of shopping website guest access monitoring statisticss system and method |
| CN109544248A (en) * | 2018-11-29 | 2019-03-29 | 上海文军信息技术有限公司 | A method of sales lead excavation is carried out based on internet information |
| CN116955829A (en) * | 2023-08-16 | 2023-10-27 | 吉翔文化传媒科技(山东)有限公司 | Big data-based network marketing pushing method and system |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101114370A (en) * | 2007-08-21 | 2008-01-30 | 施侃晟 | Open type full effect spread abroad and marketing method on network |
| CN101192235A (en) * | 2007-04-11 | 2008-06-04 | 腾讯科技（深圳）有限公司 | Method, system and equipment for delivering advertisement based on user feature |
| CN103200262A (en) * | 2013-04-02 | 2013-07-10 | 亿赞普(北京)科技有限公司 | Method, device and system for advertisement scheduling based on mobile network |
| CN103745380A (en) * | 2013-12-24 | 2014-04-23 | 亿赞普(北京)科技有限公司 | Advertisement delivery method and apparatus |
-
2017
- 2017-07-19 CN CN201710588713.8A patent/CN107481032A/en active Pending
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101192235A (en) * | 2007-04-11 | 2008-06-04 | 腾讯科技（深圳）有限公司 | Method, system and equipment for delivering advertisement based on user feature |
| CN101114370A (en) * | 2007-08-21 | 2008-01-30 | 施侃晟 | Open type full effect spread abroad and marketing method on network |
| CN103200262A (en) * | 2013-04-02 | 2013-07-10 | 亿赞普(北京)科技有限公司 | Method, device and system for advertisement scheduling based on mobile network |
| CN103745380A (en) * | 2013-12-24 | 2014-04-23 | 亿赞普(北京)科技有限公司 | Advertisement delivery method and apparatus |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109474654A (en) * | 2018-02-09 | 2019-03-15 | 上海共启网络科技有限公司 | A kind of shopping website guest access monitoring statisticss system and method |
| CN109544248A (en) * | 2018-11-29 | 2019-03-29 | 上海文军信息技术有限公司 | A method of sales lead excavation is carried out based on internet information |
| CN116955829A (en) * | 2023-08-16 | 2023-10-27 | 吉翔文化传媒科技(山东)有限公司 | Big data-based network marketing pushing method and system |
| CN116955829B (en) * | 2023-08-16 | 2024-01-26 | 吉翔文化传媒科技(山东)有限公司 | Big data-based network marketing pushing system |
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Application publication date: 20171215 |
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