CN108510320A - A kind of method and device that business is launched - Google Patents
A kind of method and device that business is launched Download PDFInfo
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- CN108510320A CN108510320A CN201810236577.0A CN201810236577A CN108510320A CN 108510320 A CN108510320 A CN 108510320A CN 201810236577 A CN201810236577 A CN 201810236577A CN 108510320 A CN108510320 A CN 108510320A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G06Q30/0255—Targeted advertisements based on user history
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0277—Online advertisement
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Abstract
The invention discloses a kind of methods that business is launched, including：Obtain the dispensing supports conditions and target user's matching condition of business to be put；The Log Data File being collected into is handled, the terminal device information and network behavior information of Log Data File are obtained；According to the terminal device information of Log Data File and the dispensing supports conditions of business to be put, judge whether the terminal device of Log Data File is supported to launch business to be put；If, analyze the network behavior information of Log Data File, according to the network behavior information of Log Data File and target user's matching condition of business to be put, judge the corresponding user of the terminal device of Log Data File whether be business to be put target user, if so, launching business to be put to the terminal device of Log Data File.User network user behaviors log information and terminal device information situation can be quickly distinguished through the invention, and the progress for business of making rational planning for carries out the accurate dispensing of business.
Description
Technical field
The present invention relates to based on big data platform carry out business launch a kind of method that field more particularly to business are launched and
Device.
Background technology
Big data platform analysis system is being utilized, when extraction demand user carries out accurate advertisement dispensing, is being frequently encountered end
The case where end equipment software and hardware version information is different, need to take different dispensings, while some terminal can not launch.
For example, since the business such as accurate advertisement dispensing need to be in communication with each other with mobile terminal, while the mobile end of different hardware version
End needs the communication mechanism taken difference or even some hardware versions not to have communication service.
In addition, being usually uniformly to issue dispensing business in the prior art, the transformation efficiency of business is low, launches effect and does not show
It writes, and it is big to launch cost.
Invention content
In order to overcome above-mentioned technological deficiency, the present invention to provide a kind of method and device that business is launched, concrete scheme is as follows：
The invention discloses a kind of methods that business is launched, including：
S100 obtains the dispensing supports conditions and target user's matching condition of business to be put；
S200 handles the Log Data File being collected into, and obtains the terminal device information of the Log Data File
And network behavior information；
S300 according to the terminal device information of the Log Data File and the dispensing supports conditions of the business to be put,
Judge whether the terminal device of the Log Data File is supported to launch the business to be put；If so, entering step S400；
S400 analyzes the network behavior information of the Log Data File, according to the network behavior of the Log Data File
Target user's matching condition of information and the business to be put judges the corresponding use of the terminal device of the Log Data File
Family whether be the business to be put target user, if so, entering step S500；
S500 launches the business to be put to the terminal device of the Log Data File.
Preferably, further include before the step S100：
The naming rule of the Log Data File of the terminal device is arranged in S010, and the naming rule includes the terminal
Terminal device ID, timestamp and software and hardware version information are included at least in the title for the Log Data File that equipment reports.
Preferably, the step S200 includes：
S210 reads the filename of the Log Data File, and institute is obtained from the filename of the Log Data File
State the terminal device information of Log Data File；The terminal device information includes terminal device ID, timestamp, software and hardware version
Information；
S220 decompresses the Log Data File, decrypted and is parsed, and the network of the Log Data File is obtained
Behavioural information.
Preferably, the step S400 includes：
S410 obtains the target user of the business to be put according to target user's matching condition of the business to be put
Corresponding network behavior keyword message；
S420 analyzes the network behavior information, extracts the value behavioural information of the network behavior information；
S430 judges whether the value behavioural information includes the corresponding network behavior keyword message of the target user,
If so, judging that the corresponding user of the terminal device of the Log Data File is target user；Enter step S500.
Preferably, further include after the step S300：S350, which works as, judges the corresponding terminal of the Log Data File
When equipment is not supported to launch the business to be put, mark the terminal device as not holding equipment, and the mark term of validity is set,
The dispensing point of the business to be put is no longer carried out to the Log Data File of the terminal device in the mark term of validity
Analysis is handled.
Preferably, the step S500 includes：
S510 selects the terminal device of the Log Data File according to the terminal device information of the Log Data File
The communication mechanism of support；
S520 is launched by the communication mechanism of selection to the terminal device of the Log Data File described to be put
Business.
The invention also discloses the device that a kind of business is launched, which can be used accurate dispensing business of the present invention
Method, specifically, the device that the business of the present invention is launched includes：Business acquisition module, the dispensing for obtaining business to be put
Supports conditions and target user's matching condition；Log processing module is obtained for handling the Log Data File being collected into
Take the terminal device information and network behavior information of the Log Data File；Terminal device judgment module, for according to
The terminal device information for the Log Data File that log processing module obtains and the described of business acquisition module acquisition are waited throwing
The dispensing supports conditions for putting business, judge whether the terminal device of the Log Data File is supported to launch the industry to be put
Business；Network behavior judgment module is additionally operable to judge that the terminal of the Log Data File is set when the terminal device judgment module
When the business to be put is launched in standby support, the network behavior information of the Log Data File is analyzed, according to the daily record number
According to the network behavior information of file and target user's matching condition of the business to be put, the Log Data File is judged
The corresponding user of terminal device whether be the business to be put target user；Business putting module, for working as the network
Behavior judgment module judges that the corresponding user of the terminal device of the Log Data File is that the target of the business to be put is used
When family, the business to be put is launched to the terminal device of the Log Data File.
Preferably, the log processing module includes：Reading submodule, the file for reading the Log Data File
Name, and obtain from the filename of the Log Data File terminal device information of the Log Data File；The terminal
Facility information includes terminal device ID, timestamp, software and hardware version information；Submodule is handled, for daily record data text
Part is decompressed, decrypted and is parsed, and the network behavior information of the Log Data File is obtained.
Preferably, the network behavior judgment module includes：Keyword acquisition submodule, for according to the industry to be put
Target user's matching condition of business obtains the corresponding network behavior keyword message of target user of the business to be put；Valence
Value behavior extracting sub-module extracts the value behavioural information of the network behavior information for analyzing the network behavior information；
Matched sub-block, for judging the value behavioural information whether comprising the corresponding network behavior keyword letter of the target user
Breath, when the matched sub-block judges that the value behavioural information includes the corresponding network behavior keyword letter of the target user
When breath, judges that the corresponding user of the terminal device of the Log Data File is target user, pass through the business putting module
The business to be put is launched to the terminal device of the Log Data File.
Preferably, the device of the business dispensing further includes：Communication mechanism selecting module is sentenced for working as the network behavior
When disconnected module judges the corresponding user of the terminal device of the Log Data File for the target user of the business to be put, root
According to the terminal device information for the Log Data File that the log processing module obtains, the Log Data File is selected
The communication mechanism that terminal device is supported, the communication selected by the communication mechanism selecting module convenient for the business putting module
Mechanism launches the business to be put to the terminal device of the Log Data File.
The present invention at least has with the next item down technique effect：
(1) present invention first analyzes and determines terminal device information, and it is to be put to see whether its software and hardware version is supported
The dispensing of business analyzes and determines under the premise of support, then to the network behavior information of the terminal device, see its whether be
The business to be put is delivered to the terminal device by target user again if being, improves the efficiency and precision of business dispensing.
(2) by the way that the name format of journal file is arranged, i.e., log file name is by device id, timestamp, device hardware version
The information compositions such as this information, system version information and upload data pattern, utilize the feature of these information fields, so that it may with quick
Distinguishing terminal facility information situation, the progress for business of making rational planning for.
(3) present invention is analyzed and determined by the network behavior information to daily record data, to search out target user,
It improves the precision of business dispensing and launches effect, reduce dispensing cost.
(4) to not supporting the terminal device launched to be labeled, and the mark term of validity is set, in the mark term of validity
Without processing when receiving the Log Data File that the terminal device reports again, data-handling efficiency is improved.
(5) present invention takes corresponding communication mechanism, and then will wait throwing according to the software and hardware version of different terminal devices
The business of putting is launched so that each terminal device can effectively receive the business of the dispensing.
Description of the drawings
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly introduced, it should be apparent that, drawings in the following description are only some embodiments of the invention, for this
For the those of ordinary skill in field, without having to pay creative labor, it can also be obtained according to these attached drawings
His attached drawing.
Fig. 1 is the flow chart of the embodiment for the method that a kind of business of the present invention is launched；
Fig. 2 is the flow chart of another embodiment for the method that a kind of business of the present invention is launched；
Fig. 3 is the flow chart of another embodiment for the method that a kind of business of the present invention is launched；
Fig. 4 is the flow chart of another embodiment for the method that a kind of business of the present invention is launched；
Fig. 5 is the block diagram of the embodiment for the device that a kind of business of the present invention is launched；
Fig. 6 is the block diagram of another embodiment for the device that a kind of business of the present invention is launched；
Fig. 7 is the block diagram of another embodiment for the device that a kind of business of the present invention is launched.
Specific implementation mode
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing to the present invention make into
It is described in detail to one step, it is clear that the described embodiments are only some of the embodiments of the present invention, rather than whole implementation
Example.Based on the embodiments of the present invention, obtained by those of ordinary skill in the art without making creative efforts
All other embodiment, shall fall within the protection scope of the present invention.
The invention discloses a kind of methods that business is launched, and embodiment is as shown in Figure 1, include：
S100 obtains the dispensing supports conditions and target user's matching condition of business to be put；
S200 handles the Log Data File being collected into, and obtains the terminal device information of the Log Data File
And network behavior information；
S300 according to the terminal device information of the Log Data File and the dispensing supports conditions of the business to be put,
Judge whether the terminal device of the Log Data File is supported to launch the business to be put；If so, entering step S400；
S400 analyzes the network behavior information of the Log Data File, according to the network behavior of the Log Data File
Target user's matching condition of information and the business to be put judges the corresponding use of the terminal device of the Log Data File
Family whether be the business to be put target user, if so, entering step S500；
S500 launches the business to be put to the terminal device of the Log Data File.
In above-described embodiment, after the Log Data File that is collected into the step S200 is handled, the daily record is obtained
Have 59 fields after the log file feature field of data file, such as the processing of general Log Data File, wherein first three
Field is：Device id, timestamp and software and hardware version information (hardware revision information and software version information), these three fields
Namely terminal device information；The information of remaining 56 fields is then the network behavior information of user.Therefore, it is based on daily record number
The different system version of equipment can be quickly distinguished according to the feature field in file, to know the terminal device
Software and hardware version whether support the dispensing of the business, if supporting, the net of Log Data File can be analyzed
Network behavioural information, see the corresponding user of the terminal device whether be our business to be launched target user, only in terminal
The case where software and hardware version of equipment supports the dispensing of the business, and the corresponding user of the terminal device is our target user
Under, just the business to be put can be delivered to the terminal device, to improve the accuracy of business, improve business dispensing
Effect.
Preferably, on the basis of the above embodiments, further including before the step S100：
The naming rule of the Log Data File of the terminal device is arranged in S010, and the naming rule includes the terminal
Terminal device ID, timestamp and software and hardware version information are included at least in the title for the Log Data File that equipment reports.
When terminal device uploads the Log Data File of itself to background server, by the life that Log Data File is arranged
Name format, i.e. daily record Data Filename can be by device id, timestamp, device hardware version information, system version information and uploads
The information such as data pattern form, such as according to：Device id _ timestamp _ hardware revision information _ software version information .data, it is this
Pattern carries out data upload, and Log Names information is divided into three parts in data analysis process, is stored in big data analysis
Platform utilizes the feature of these information fields, so that it may with quick distinguishing terminal facility information situation, to facilitate later data to carry
It takes analysis work and further increases the accuracy of business, for example, in turn according to network behavior information field, business of making rational planning for
Progress, convenient for subsequent business launch.
Another embodiment of the present invention, as shown in Fig. 2, including：
The naming rule of the Log Data File of the terminal device is arranged in S010, and the naming rule includes the terminal
Terminal device ID, timestamp and software and hardware version information are included at least in the title for the Log Data File that equipment reports；
S100 obtains the dispensing supports conditions and target user's matching condition of business to be put；
S210 reads the filename of the Log Data File, and institute is obtained from the filename of the Log Data File
State the terminal device information of Log Data File；The terminal device information includes terminal device ID, timestamp, software and hardware version
Information；
S220 decompresses the Log Data File, decrypted and is parsed, and the network of the Log Data File is obtained
Behavioural information；
S300 according to the terminal device information of the Log Data File and the dispensing supports conditions of the business to be put,
Judge whether the terminal device of the Log Data File is supported to launch the business to be put；If so, entering step S400；
S400 analyzes the network behavior information of the Log Data File, according to the network behavior of the Log Data File
Target user's matching condition of information and the business to be put judges the corresponding use of the terminal device of the Log Data File
Family whether be the business to be put target user, if so, entering step S500；
S500 launches the business to be put to the terminal device of the Log Data File.
In the present embodiment, device end information is first obtained from the filename of Log Data File, to judge to be somebody's turn to do accordingly
Whether the software and hardware version of terminal device supports the dispensing of the business to be put, and specific daily record below is carried out again if supporting
The analyzing processing of data file, if not supporting if without carrying out the analyzing processing of follow-up Log Data File.In this way
The efficiency of dispensing can be improved.
Another embodiment of the present invention specifically illustrates and divides daily record data based on any of the above embodiments
It analyses and matches details, specifically, the present embodiment is as shown in figure 3, include：
S100 obtains the dispensing supports conditions and target user's matching condition of business to be put；
S200 handles the Log Data File being collected into, and obtains the terminal device information of the Log Data File
And network behavior information；
S300 according to the terminal device information of the Log Data File and the dispensing supports conditions of the business to be put,
Judge whether the terminal device of the Log Data File is supported to launch the business to be put；If so, entering step S410；
S410 obtains the target user of the business to be put according to target user's matching condition of the business to be put
Corresponding network behavior keyword message；
S420 analyzes the network behavior information, extracts the value behavioural information of the network behavior information；
S430 judges whether the value behavioural information includes the corresponding network behavior keyword message of the target user,
If so, judging that the corresponding user of the terminal device of the Log Data File is target user；Enter step S500.
S500 launches the business to be put to the terminal device of the Log Data File.
Above-described embodiment is after the software and hardware version for having judged the terminal device supports the dispensing of business to be put, then into one
Step judges whether it is potential target user, specifically how to judge whether it is target user, then will be from the terminal
The network behavior information of equipment analyzes and determines.We, which from business to be put are Huawei's mobile phones, first can extract target
The network behavior keyword message of user, such as：“huawei”.Certainly, keyword message is not limited to one group, can also be several
As long as what the combination of group either met any one group or arbitrary preset group in several set of keyword can be considered that potential target is used
Family.We it is simple just using " huawei " as keyword for, then we just need the network behavior of analysing terminal equipment
Information, such as our extractions from the network address domain name that user in daily record data browses are worth behavioural information, that is, extraction is closed
Key word domain-name information, to judge the behavior of the user, for example if user has browsed the official website of Huawei's mobile phone：
Www.huawei.com, then " huawei " this key field can be extracted from the domain name that it browses Huawei's mobile phone official website
Name information is as value behavioural information, if user's browsing is a website of seeking medical advice：Www.xunyi.com, then extract
It is " xunyi " to be worth behavioural information.After the value behavioural information in having extracted network behavior information, can start into
Row target user has matched, that is to say, that sees in these value behavioural informations the key for the target user for whether having business to be put
Word information, if any, be then considered as and match, then the corresponding user of this terminal device can be used as target user
, then the business to be put can be launched to the terminal device.Certainly, we can also first be marked the terminal and set
Standby corresponding user is target user, finally, unified to launch the business to be put to marked terminal equipment.
In addition, we can also according to the matching degree for the value behavioural information extracted in the network behavior information of user come into
One step determines grade of the corresponding user of the terminal device as target user.For example, in 10 value behavioural informations of extraction,
There are 6 value behavioural informations that can match the keyword message of business to be put, then matching degree is 60%, and if it is pre-
If：Matching degree (except matching degree is 0%), is considered as a star target user below 30%；Matching degree is in 30%-60% (packets
Including 30% and 60%) it is considered as two star target users；Matching degree is considered as Samsung target user 60% or more.So matching degree
The corresponding user of this terminal device 60% can be considered as two star target users, behind we can be used according to target
The star at family carries out corresponding drop mechanisms and then illustrates that the user more may be to our business to be put because star is higher
It is interested, demand also can bigger, therefore, we can divide the grade of target user according to this method, and then to different etc.
The target user of grade takes different drop mechanisms.For example the frequency launched for different star users also can be different, star
The frequency of higher dispensing is higher.
Preferably, on the basis of any of the above-described embodiment of the method, further include after the step S300：
S350 is when judging that the corresponding terminal device of the Log Data File is not supported to launch the business to be put, mark
The terminal device is noted as not holding equipment, and the mark term of validity is set, no longer to the terminal in the mark term of validity
The Log Data File of equipment carries out the dispensing analyzing processing of the business to be put.
In this way, the terminal device that do not support is marked out to come, and the mark term of validity is set, then then right in the term of validity
It is not required to carry out analyzing processing in the Log Data File that the terminal device reports, because itself not supporting to launch, we are only
It need to see the device id in the filename of the Log Data File reported, see whether it is the not holding equipment being marked, if it is
If, then with regard to without carrying out whether subsequent software and hardware version supports dispensing and the analytical judgment of network behavior information.This
Sample substantially increases the speed of Data Analysis Services, improves efficiency.
Another embodiment of the method for the present invention, based on any of the above embodiments, as shown in figure 4, including：
S100 obtains the dispensing supports conditions and target user's matching condition of business to be put；
S200 handles the Log Data File being collected into, and obtains the terminal device information of the Log Data File
And network behavior information；
S300 according to the terminal device information of the Log Data File and the dispensing supports conditions of the business to be put,
Judge whether the terminal device of the Log Data File is supported to launch the business to be put；If so, entering step S400；
S400 analyzes the network behavior information of the Log Data File, according to the network behavior of the Log Data File
Target user's matching condition of information and the business to be put judges the corresponding use of the terminal device of the Log Data File
Family whether be the business to be put target user, if so, entering step S510；
S510 selects the terminal device of the Log Data File according to the terminal device information of the Log Data File
The communication mechanism of support；
S520 is launched by the communication mechanism of selection to the terminal device of the Log Data File described to be put
Business.
Since dispensing business needs to be in communication with each other with mobile terminal, while the mobile terminal needs of different hardware version are adopted
The communication mechanism taken is different or even some hardware versions do not have communication service, it would therefore be desirable to according to different software and hardwares
Version information takes corresponding communication mechanism to carry out the dispensing of business.
Another embodiment of the method for the present invention proposes terminal device when reporting Log Data File, filename according to：If
Standby ID_ timestamps _ hardware revision information _ software version information .data, this pattern carry out data upload, and in data analysis
Log Names information is divided into three parts in the process, is stored in big data analysis platform, to facilitate later data extraction and analysis
Work and further increase the accuracy of business.Specifically, for launching advertising business, realize that step includes：
Step 1: the uplink file (Log Data File) that extraction is collected into is handled, and read its filename.
Step 2: at three parts, i.e., filename is intercepted：Device id, timestamp, hardware revision information _ software version letter
It ceases (software and hardware version information), and these three parts is assigned to uplink file treated corresponding data field (its respectively
In the field that can extract of each uplink file have 59).
Step 3: being decompressed, being decrypted and being parsed to uplink file, the information of remaining 56 fields is obtained.
Step 4: the field information and business demand that are extracted according to step 2 and step 3, number is improved to simplify
According to the accuracy of analysis difficulty and data field extraction, it is as follows：
(1) according to business demand, reptile collection and analysis are carried out to the network behavior characteristic information of user.
(2) rule of data extraction is formulated as a result, in conjunction with data field feature according to analysis.
(3) according to the rule of formulation, value log information extraction is carried out to data.
(4) according to the feature of equipment software and hardware version, in the log information of extraction, it is impossible to meet the days of business demand
Will information is proposed.
Step 4: according to the log information finally screened, accurate ad placement service is carried out.
When terminal device uploads terminal user's Log Data File to background server, by the name that journal file is arranged
Format, i.e. log file name are by device id, timestamp, device hardware version information, system version information and upload data pattern
Etc. information composition, utilize the feature of these information fields, so that it may set quickly to distinguish user network user behaviors log information and terminal
Standby information state, the progress for business of making rational planning for.For in above-described embodiment, by the filename of Log Data File, obtaining
Terminal device information, so as to judge whether the terminal device supports advertising business to launch；In addition, according to remaining 56 fields
Information can then analyze and determine out whether the corresponding user of the terminal device is target user.The case where only both meeting
Under, the dispensing of advertising business can be just carried out, realizes the purpose accurately launched.
Based on the same technical idea, the invention also discloses the device that a kind of business is launched, which can be used this hair
The bright accurate dispensing operational approach, specifically, as shown in figure 5, the device that the business of the present invention is launched includes：Business obtains
Module 10, the dispensing supports conditions for obtaining business to be put and target user's matching condition；Log processing module 20, is used for
The Log Data File being collected into is handled, the terminal device information and network behavior letter of the Log Data File are obtained
Breath；Terminal device judgment module 30, the terminal device of the Log Data File for being obtained according to the log processing module 20
The dispensing supports conditions for the business to be put that information and the business acquisition module 10 obtain judge the daily record data text
Whether the terminal device of part is supported to launch the business to be put；Network behavior judgment module 40 is additionally operable to set when the terminal
When standby judgment module 30 judges that the terminal device of the Log Data File is supported to launch the business to be put, the day is analyzed
The network behavior information of will data file, according to the network behavior information of the Log Data File and the business to be put
Target user's matching condition judges whether the corresponding user of the terminal device of the Log Data File is the business to be put
Target user；Business putting module 50, for judging the Log Data File when the network behavior judgment module 40
When the corresponding user of terminal device is the target user of the business to be put, thrown to the terminal device of the Log Data File
Put the business to be put.
When terminal device reports Log Data File, according to " device id _ timestamp _ hardware revision information _ software version is believed
The mode of breath " is named, consequently facilitating subsequently to the analyzing processing of Log Data File.Specifically, this system embodiment base
Filename in Log Data File can quickly distinguish the different system version of equipment, to know the end
Whether the software and hardware version of end equipment supports the dispensing of the business, if supporting, can analyze daily record data text
The network behavior information of part, see the corresponding user of the terminal device whether be our business to be launched target user, only
The dispensing of the business is supported in the software and hardware version of terminal device, and the corresponding user of the terminal device is our target user
In the case of, just the business to be put can be delivered to the terminal device, to improve the accuracy of business, improve industry
The effect that business is launched.
Another embodiment of present system, on the basis of above system embodiment, as shown in fig. 6, at the daily record
Managing module 20 includes：Reading submodule 21, the filename for reading the Log Data File, and it is literary from the daily record data
The terminal device information of the Log Data File is obtained in the filename of part；The terminal device information includes terminal device
ID, timestamp, software and hardware version information；Submodule 22 is handled, for being decompressed to the Log Data File, decrypting reconciliation
Analysis, obtains the network behavior information of the Log Data File.
The network behavior judgment module 40 includes：Keyword acquisition submodule 41, for according to the business to be put
Target user's matching condition, obtain the corresponding network behavior keyword message of target user of the business to be put；Value
Behavior extracting sub-module 42 extracts the value behavioural information of the network behavior information for analyzing the network behavior information；
Matched sub-block 43, for judging whether the value behavioural information includes the corresponding network behavior keyword of the target user
Information, when the matched sub-block 43 judges that the value behavioural information includes that the corresponding network behavior of the target user is crucial
When word information, judges that the corresponding user of the terminal device of the Log Data File is target user, launched by the business
Module 50 launches the business to be put to the terminal device of the Log Data File.
Preferably, on the basis of any of the above-described system embodiment, the network behavior judgment module 40 can also include：
Matching degree acquisition submodule 44 matches consistent value behavioural information quantity for statistical match submodule 43, and calculates institute
State the matching degree of the network behavior information of terminal device；Star divides submodule 45, for obtaining submodule according to the matching degree
The matching degree of the network behavior information of the calculated terminal device of block 44, divides the use of the corresponding user of the terminal device
Family grade takes different drop mechanisms (for example to launch the user of different user grade convenient for the business putting module 50
Frequency is different) carry out business dispensing.
Another embodiment of present system, on the basis of any of the above-described system embodiment, as shown in fig. 7, the industry
Business launch device further include：Communication mechanism selecting module 60 judges the day for working as the network behavior judgment module 40
When the corresponding user of terminal device of will data file is the target user of the business to be put, according to the log processing mould
The terminal device information for the Log Data File that block 20 obtains, selects the terminal device of the Log Data File to support
Communication mechanism, the communication mechanism selected by the communication mechanism selecting module 60 convenient for the business putting module 50 is to described
The terminal device of Log Data File launches the business to be put.
Since dispensing business needs to be in communication with each other with mobile terminal, while the mobile terminal of different hardware version needs
The communication mechanism taken is different or even some hardware versions do not have communication service, it would therefore be desirable to according to different soft or hard
Part version information takes corresponding communication mechanism to carry out the dispensing of business.
The device of the invention embodiment is corresponding with the embodiment of the method for the present invention, and the technology of embodiment of the method for the invention is thin
Section is equally applicable to the device of the invention embodiment, and therefore, the device of the invention is to reduce to repeat, and is repeated no more.
Although preferred embodiments of the present invention have been described, it is created once a person skilled in the art knows basic
Property concept, then additional changes and modifications may be made to these embodiments.So it includes excellent that the following claims are intended to be interpreted as
It selects embodiment and falls into all change and modification of the scope of the invention.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
God and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (10)
1. a kind of method that business is launched, which is characterized in that including：
S100 obtains the dispensing supports conditions and target user's matching condition of business to be put；
S200 handles the Log Data File being collected into, and obtains the terminal device information and net of the Log Data File
Network behavioural information；
S300 judges according to the terminal device information of the Log Data File and the dispensing supports conditions of the business to be put
Whether the terminal device of the Log Data File is supported to launch the business to be put；If so, entering step S400；
S400 analyzes the network behavior information of the Log Data File, according to the network behavior information of the Log Data File
And target user's matching condition of the business to be put, judge that the corresponding user of the terminal device of the Log Data File is
No is the target user of the business to be put, if so, entering step S500；
S500 launches the business to be put to the terminal device of the Log Data File.
2. the method that a kind of business according to claim 1 is launched, which is characterized in that also wrapped before the step S100
It includes：
The naming rule of the Log Data File of the terminal device is arranged in S010, and the naming rule includes the terminal device
Terminal device ID, timestamp and software and hardware version information are included at least in the title of the Log Data File reported.
3. the method that a kind of business according to claim 1 is launched, which is characterized in that the step S200 includes：
S210 reads the filename of the Log Data File, and the day is obtained from the filename of the Log Data File
The terminal device information of will data file；The terminal device information includes terminal device ID, timestamp, software and hardware version letter
Breath；
S220 decompresses the Log Data File, decrypted and is parsed, and the network behavior of the Log Data File is obtained
Information.
4. the method that a kind of business according to claim 1 is launched, which is characterized in that the step S400 includes：
S410 obtains target user's correspondence of the business to be put according to target user's matching condition of the business to be put
Network behavior keyword message；
S420 analyzes the network behavior information, extracts the value behavioural information of the network behavior information；
S430 judges whether the value behavioural information includes the corresponding network behavior keyword message of the target user, if
It is to judge that the corresponding user of the terminal device of the Log Data File is target user；Enter step S500.
5. the method that a kind of business according to claim 3 is launched, which is characterized in that also wrapped after the step S300
It includes：
S350 marks institute when judging that the corresponding terminal device of the Log Data File is not supported to launch the business to be put
Terminal device is stated as not holding equipment, and the mark term of validity is set, no longer to the terminal device in the mark term of validity
Log Data File carry out the dispensing analyzing processing of the business to be put.
6. the method launched according to a kind of business of claim 1-5 any one of them, which is characterized in that the step S500 packets
It includes：
S510 selects the terminal device of the Log Data File to support according to the terminal device information of the Log Data File
Communication mechanism；
S520 launches the business to be put by the communication mechanism of selection to the terminal device of the Log Data File.
7. a kind of device that business that precisely launching operational approach using claim 1-6 any one of them is launched, feature
It is, including：
Business acquisition module, the dispensing supports conditions for obtaining business to be put and target user's matching condition；
Log processing module obtains the end of the Log Data File for handling the Log Data File being collected into
End equipment information and network behavior information；
Terminal device judgment module, the terminal device information of the Log Data File for being obtained according to the log processing module
And the dispensing supports conditions of the business to be put of the business acquisition module acquisition, judge the end of the Log Data File
Whether end equipment is supported to launch the business to be put；
Network behavior judgment module is additionally operable to judge that the terminal of the Log Data File is set when the terminal device judgment module
When the business to be put is launched in standby support, the network behavior information of the Log Data File is analyzed, according to the daily record number
According to the network behavior information of file and target user's matching condition of the business to be put, the Log Data File is judged
The corresponding user of terminal device whether be the business to be put target user；
Business putting module, for judging that the terminal device of the Log Data File is corresponded to when the network behavior judgment module
User when being the target user of the business to be put, launched to the terminal device of the Log Data File described to be put
Business.
8. the device that a kind of business according to claim 7 is launched, which is characterized in that the log processing module includes：
Reading submodule, the filename for reading the Log Data File, and from the filename of the Log Data File
The middle terminal device information for obtaining the Log Data File；The terminal device information includes terminal device ID, timestamp, soft
Hardware revision information；
Processing submodule obtains the Log Data File for the Log Data File to be decompressed, decrypted and parsed
Network behavior information.
9. the device that a kind of business according to claim 7 is launched, which is characterized in that the network behavior judgment module packet
It includes：
Keyword acquisition submodule obtains described to be put for target user's matching condition according to the business to be put
The corresponding network behavior keyword message of target user of business；
Value behavior extracting sub-module extracts the value row of the network behavior information for analyzing the network behavior information
For information；
Matched sub-block, for judging whether the value behavioural information is crucial comprising the corresponding network behavior of the target user
Word information, when the matched sub-block judges that the value behavioural information includes that the corresponding network behavior of the target user is crucial
When word information, judges that the corresponding user of the terminal device of the Log Data File is target user, launched by the business
Module launches the business to be put to the terminal device of the Log Data File.
10. the device launched according to a kind of business of claim 7-9 any one of them, which is characterized in that further include：
Communication mechanism selecting module, the terminal device for judging the Log Data File when the network behavior judgment module
When corresponding user is the target user of the business to be put, according to the daily record data of log processing module acquisition
The terminal device information of file, the communication mechanism for selecting the terminal device of the Log Data File to support are convenient for the business
Putting module is thrown by the communication mechanism that the communication mechanism selecting module selects to the terminal device of the Log Data File
Put the business to be put.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810236577.0A CN108510320A (en) | 2018-03-21 | 2018-03-21 | A kind of method and device that business is launched |
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| CN201810236577.0A CN108510320A (en) | 2018-03-21 | 2018-03-21 | A kind of method and device that business is launched |
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| CN201810236577.0A Pending CN108510320A (en) | 2018-03-21 | 2018-03-21 | A kind of method and device that business is launched |
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