CN110852812B - Advertisement information monitoring system - Google Patents
Advertisement information monitoring system Download PDFInfo
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- CN110852812B CN110852812B CN201911142317.8A CN201911142317A CN110852812B CN 110852812 B CN110852812 B CN 110852812B CN 201911142317 A CN201911142317 A CN 201911142317A CN 110852812 B CN110852812 B CN 110852812B
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- 238000012544 monitoring process Methods 0.000 title claims abstract description 75
- 238000004458 analytical method Methods 0.000 claims abstract description 50
- 238000012795 verification Methods 0.000 claims description 6
- 230000010354 integration Effects 0.000 claims description 4
- 238000000034 method Methods 0.000 description 3
- 238000010586 diagram Methods 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000010224 classification analysis Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000010223 real-time analysis Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
Abstract
The invention discloses an advertisement information monitoring system which comprises a monitoring triggering module, a log generating module, a log receiving module, a log analyzing rule base and a display module, wherein the monitoring triggering module is linked with a media platform, and when a user opens a designated page or clicks a designated advertisement on the media platform, the monitoring triggering module triggers advertisement monitoring and sends a monitoring signal to the log generating module; the log generation module controls the automatic monitoring code generation module to generate an advertisement monitoring log according to the monitoring signal in the preset time period; the log receiving module receives the advertisement monitoring log and sends the advertisement monitoring log to the log analyzing module; setting and storing log analysis rules in the log analysis rule library; and the log analysis module analyzes the advertisement monitoring log from the log receiving module according to the log analysis rule and sends the analysis result to the display module for display. And each item of data of the advertisement is effectively monitored, and the efficiency and the accuracy are improved.
Description
Technical Field
The present invention relates to advertising information monitoring systems.
Background
Advertisement monitoring is an indispensable component in the business process of advertising advertisements. One brand is marketed with the premise of knowing in detail the advertising advantages of the local medium and the industry category composition. Only after the basic condition of the medium advertisement is accurately mastered, a more scientific medium propaganda strategy can be formulated, and limited advertisement fees can be most effectively put in. Therefore, it is very important to be able to effectively monitor various items of data of advertisements.
Disclosure of Invention
The invention aims to provide an advertisement information monitoring system which can effectively monitor various data of advertisements and improve accuracy and efficiency.
The technical scheme for achieving the purpose is as follows:
an advertisement information monitoring system comprises a monitoring triggering module, a log generating module, a log receiving module, a log analyzing rule base, a display module and a monitoring code automatic generating module, wherein,
the monitoring triggering module links with the media platform, triggers advertisement monitoring when a user opens a designated page or clicks a designated advertisement on the media platform, and sends a monitoring signal to the log generating module;
the log generation module controls the monitoring code automatic generation module to generate advertisement monitoring logs corresponding to a preset time period according to the monitoring signals in the preset time period;
the log receiving module receives the advertisement monitoring log and sends the advertisement monitoring log to the log analyzing module in a log stream mode;
setting and storing log analysis rules in the log analysis rule library;
and the log analysis module analyzes the advertisement monitoring log from the log receiving module according to the log analysis rule and sends the analysis result to the display module for display.
Preferably, the method further comprises: a log storage module, a log reading module and a time input module, wherein,
the log receiving module sends the received advertisement monitoring log to the log storage module,
the log storage module stores the advertisement monitoring log as a log file;
the time input module is used for inputting a reading time period;
and the log reading module reads the log file of the reading time period from the log storage module, and sends the log file to the log analysis module for analysis, and the analysis result is displayed by the display module.
Preferably, the advertisement monitoring log includes advertisement exposure, advertisement clicks, user, time, and IP address information.
Preferably, the log parsing rule refers to: and selecting a corresponding log analysis program according to the type of the log.
Preferably, the log parsing module includes: a log type judging unit, a log parsing program storing unit and a parsing unit, wherein,
the log type judging unit judges the type of the advertisement monitoring log;
the log analysis program storage unit stores each log analysis program;
and the analysis unit loads a corresponding log analysis program from the log analysis program storage unit according to the log analysis rule and the type of the advertisement monitoring log, and analyzes the advertisement monitoring log.
Preferably, the method further comprises: the system comprises a user database, a right verification module, a control input module, a matching module and an information integration unit, wherein,
the user database stores various user information;
the control input module is used for inputting a query instruction;
the permission verification module performs permission check on an input person of the query instruction, and transmits the query instruction to the user database after the permission check is passed;
the user database opens a data channel between the user database and the matching module according to the query instruction;
the matching module matches the analysis result from the analysis unit with the user information in the user database, and outputs the audience number and the target crowd percentage of the appointed advertisement according to the matching result;
the information integration unit integrates the audience number, the target crowd percentage and the analysis result from the analysis unit to form a list and a graph, and sends the list and the graph to the display module for display.
Preferably, the matching module compares the user information in the analysis result with the user information in the user database, deletes the users outside the age threshold, and outputs audience numbers of the appointed advertisements;
and the matching module positions target crowds of users meeting preset professions and preset favorites in the audience numbers, obtains the percentage of the target crowds in the audience numbers and outputs the percentage of the target crowds.
The beneficial effects of the invention are as follows: according to the invention, through log real-time analysis and historical query analysis, each item of data of advertisements is effectively monitored. Meanwhile, through classification analysis, accuracy and efficiency are ensured. And moreover, the inquiry of target crowd and audience crowd is performed by using a permission verification mode, so that the basis is provided for enterprises to accurately put advertisements while the safety is ensured.
Drawings
FIG. 1 is a block diagram of one embodiment of an advertising information monitoring system of the present invention;
fig. 2 is a partial specific structural diagram of the advertisement information monitoring system of the present invention.
Detailed Description
The invention will be further described with reference to the accompanying drawings.
Referring to fig. 1 and 2, the advertisement information monitoring system of the present invention includes a monitoring triggering module 1, a log generating module 2, a log receiving module 3, a log analyzing module 4, a log analyzing rule base 5, a display module 6, a log storing module 7, a log reading module 8, a time input module 9, a user database 10, a right verifying module 11, a control input module 12, a matching module 13, an information integrating unit 14 and a monitoring code automatic generating module 15.
The monitoring triggering module 1 links with the media platform, triggers advertisement monitoring when a user opens a designated page or clicks a designated advertisement on the media platform, and sends a monitoring signal to the log generating module 2. The log generation module 2 controls the monitoring code automatic generation module to generate advertisement monitoring logs corresponding to the preset time period according to the monitoring signals in the preset time period. The advertisement monitoring log includes advertisement exposure, advertisement clicks, user, time, and IP address information.
The log receiving module 3 receives the advertisement monitoring log and sends the advertisement monitoring log to the log analyzing module 4 in a log stream mode. The log analysis rule base 5 is provided with and stores log analysis rules. The lineage resolution rules refer to: and selecting a corresponding log analysis program according to the type of the log.
The log analysis module 4 analyzes the advertisement monitoring log from the log receiving module 3 according to the log analysis rule, and sends and displays the analysis result to the display module 6.
Meanwhile, the following operations are also possible:
the log receiving module 3 transmits the received advertisement monitoring log to the log storing module 7. The log storage module 7 stores the advertisement monitoring log as a log file. The time input module 9 is used for inputting the reading time period. The log reading module 8 reads the log file of the reading time period from the log storage module 7, sends the log file to the log analyzing module 4 for analysis, and the analysis result is displayed by the display module 6. So that a history query can be made.
The log parsing module 4 includes: a log type judging unit 41, a log parsing program storage unit 42, and a parsing unit 43. The log type judgment unit 41 makes a type judgment on an advertisement monitoring log from the log receiving module 3 or the log storing module 7.
The log analysis program storage unit 42 stores each log analysis program. The analysis unit 43 loads a corresponding log analysis program from the log analysis program storage unit 42 according to the log analysis rule and the type of the advertisement monitoring log, and analyzes the advertisement monitoring log.
The user database 10 stores individual user information. The control input module 12 is used for inputting inquiry instructions. The authority verification module 11 performs authority check on the input person of the inquiry command, and transmits the inquiry command to the user database 10 after passing through. The user database 10 opens and matches the data channel between the modules 13 according to the inquiry command. The matching module 13 matches the analysis result from the analysis unit 43 with the user information in the user database 10, and outputs the audience number and the target crowd percentage of the specified advertisement based on the matching result. Specifically, the matching module 13 compares the user information in the analysis result with the user information in the user database 10, and deletes the users outside the age threshold, and outputs the audience number of the specified advertisement. The matching module 13 locates the target crowd of the users meeting the preset occupation and the preset preference in the audience population, obtains the percentage of the target crowd in the audience population, and outputs the percentage of the target crowd.
The information integrating unit 14 integrates the audience number, the target crowd percentage and the analysis result from the analysis unit 43 to form a list and a graph, and sends the list and the graph to the display module 6 for display.
The above embodiments are provided for illustrating the present invention and not for limiting the present invention, and various changes and modifications may be made by one skilled in the relevant art without departing from the spirit and scope of the present invention, and thus all equivalent technical solutions should be defined by the claims.
Claims (3)
1. The advertisement information monitoring system is characterized by comprising a monitoring triggering module, a log generating module, a log receiving module, a log analyzing rule base, a display module and a monitoring code automatic generating module, wherein,
the monitoring triggering module links with the media platform, triggers advertisement monitoring when a user opens a designated page or clicks a designated advertisement on the media platform, and sends a monitoring signal to the log generating module;
the log generation module controls the monitoring code automatic generation module to generate advertisement monitoring logs corresponding to a preset time period according to the monitoring signals in the preset time period;
the log receiving module receives the advertisement monitoring log and sends the advertisement monitoring log to the log analyzing module in a log stream mode;
setting and storing log analysis rules in the log analysis rule library;
the log analysis module analyzes the advertisement monitoring log from the log receiving module according to the log analysis rule, and sends the analysis result to the display module for display;
further comprises: a log storage module, a log reading module and a time input module, wherein,
the log receiving module sends the received advertisement monitoring log to the log storage module,
the log storage module stores the advertisement monitoring log as a log file;
the time input module is used for inputting a reading time period;
the log reading module reads the log file of the reading time period from the log storage module, and sends the log file to the log analysis module for analysis, and the analysis result is displayed by the display module;
the log parsing module includes: a log type judging unit, a log parsing program storing unit and a parsing unit, wherein,
the log type judging unit judges the type of the advertisement monitoring log;
the log analysis program storage unit stores each log analysis program;
the analysis unit loads a corresponding log analysis program from the log analysis program storage unit according to the log analysis rule and the type of the advertisement monitoring log, and analyzes the advertisement monitoring log;
further comprises: the system comprises a user database, a right verification module, a control input module, a matching module and an information integration unit, wherein,
the user database stores various user information;
the control input module is used for inputting a query instruction;
the permission verification module performs permission check on an input person of the query instruction, and transmits the query instruction to the user database after the permission check is passed;
the user database opens a data channel between the user database and the matching module according to the query instruction;
the matching module matches the analysis result from the analysis unit with the user information in the user database, and outputs the audience number and the target crowd percentage of the appointed advertisement according to the matching result;
the information integration unit integrates the audience number, the target crowd percentage and the analysis result from the analysis unit to form a list and a graph, and sends the list and the graph to the display module for display;
the matching module compares the user information in the analysis result with the user information in the user database, deletes the users outside the age threshold, and outputs audience numbers of the appointed advertisements;
and the matching module positions target crowds of users meeting preset professions and preset favorites in the audience numbers, obtains the percentage of the target crowds in the audience numbers and outputs the percentage of the target crowds.
2. The advertising information monitoring system of claim 1, wherein the advertising monitoring log includes advertising exposure, advertising clicks, user, time, and IP address information.
3. The advertising information monitoring system of claim 1, wherein the log parsing rule refers to: and selecting a corresponding log analysis program according to the type of the log.
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| CN201911142317.8A CN110852812B (en) | 2019-11-20 | 2019-11-20 | Advertisement information monitoring system |
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| CN201911142317.8A CN110852812B (en) | 2019-11-20 | 2019-11-20 | Advertisement information monitoring system |
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