CN106952112A - A kind of method for delivering advertisement accurately and system - Google Patents
A kind of method for delivering advertisement accurately and system Download PDFInfo
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- CN106952112A CN106952112A CN201710116331.5A CN201710116331A CN106952112A CN 106952112 A CN106952112 A CN 106952112A CN 201710116331 A CN201710116331 A CN 201710116331A CN 106952112 A CN106952112 A CN 106952112A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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Abstract
The invention discloses a kind of method for delivering advertisement accurately and system, wherein method includes：Terminating machine identifying user voice, facial characteristics, user account are logged in, and from voice content, browse acquisition user interest tag library in webpage record, search record, the phonetic feature of user, facial characteristics, user account are associated with user interest tag library；Terminating machine recognizes user vocal feature or user's face feature or user account is logged in, then inquires about the user interest tag library of association, calculates advertisement tag and the similarity of the label in user interest tag library, and according to similarity advertisement to terminal screen；Advertising results are given a mark according to ad click amount, advertisement Cheng Danliang, the advertisement for being pushed to screen is adjusted according to ad performance score.Beneficial effect：Can be with the specific user near identification terminal machine, and according to the hobby of user, focus to specific user's advertisement, the advertisement pushed is adjusted according to advertising results, advertisement is more accurate, intelligence.
Description
Technical field
Field is delivered the present invention relates to advertisement intelligent, more particularly, to a kind of method for delivering advertisement accurately and system.
Background technology
Advertisement, that is, the meaning publicized widely.Advertisement be in order to certain it is specific the need for, pass through the media of certain forms, it is open
And widely to the publicity measures of public's transmission information, advertisement has point of broad sense and narrow sense.Broad sense advertisement includes non-economy advertisement
And economic advertisement, non-economy advertisement refers to the advertisement not for the purpose of profit, such as also known as effect advertisement, government administration department, society
Public institution or even personal various bulletins, notice, statement etc., main purpose are to promote；Narrow sense advertisement only refers to economic advertisement, again
Claim commercial advertisement, refer to the advertisement for the purpose of profit, typically link up information between commodity producers, operator and consumer
Important means, or enterprise dominates the market, promoted the sale of products, the important form of utility service, and main purpose is to expand economic benefit.
Advertisement putting on existing outdoor terminal machine or campus terminating machine is often relatively more random, it is impossible to recognize specific use
Family, it is impossible to push corresponding advertisement to specific user for specific user's hobby or focus, advertisement putting is not accurate enough.
The content of the invention
It is an object of the invention to overcome above-mentioned technical deficiency, a kind of method for delivering advertisement accurately and system are proposed, is solved
Above-mentioned technical problem of the prior art.
To reach above-mentioned technical purpose, technical scheme provides a kind of method for delivering advertisement accurately, including：
S1, terminating machine recognize one section of user speech, analyze user vocal feature, and the keyword extracted in voice content is made
For the first interest tags storehouse, the first interest tags storehouse is associated with phonetic feature, terminating machine is provided with high-definition camera, user
Using account number cipher when terminating machine logs in personal account progress and browses webpage or search operation, user's face-image is shot,
Carry out facial characteristics identification, extract and browse the web page tag of webpage, extract the search keyword of search record, to web page tag and
Search keyword carries out Screening Treatment, the second interest tags storehouse is formed, by the second interest tags storehouse and facial characteristics, user account
It is associated；
S2, the first interest tags storehouse of the same user of merging and the second interest tags storehouse are user interest tag library, voice
The identity of feature or facial characteristics or user account to identify user, the phonetic feature of user, facial characteristics, user account with
User interest tag library is associated；
S3, terminating machine recognize user vocal feature or user's face feature or user account is logged in, then inquire about user's language
Sound feature, user's face feature, the user interest tag library of user account association, calculate advertisement tag and user interest tag library
In label similarity, and advertisement is ranked up to form the first advertising listing from high to low according to similarity, selection first
The advertisement pushing of setting range is to terminal screen before in advertising listing；
S4, interval setting time, the click volume for the advertisement that statistics terminal screen is shown, advertisement Cheng Danliang, according to advertisement
Click volume, advertisement Cheng Danliang are given a mark to advertising results, and the first advertising listing is carried out again according to ad performance score
Sequence, according to the first advertising listing advertisement resequenced to terminal screen.
The present invention also provides a kind of advertisement accurately jettison system, including：
Interest tags storehouse generation module：Terminating machine recognizes one section of user speech, analyzes user vocal feature, extracts voice
First interest tags storehouse is associated, terminating machine is set by the keyword in content as the first interest tags storehouse with phonetic feature
Have a high-definition camera, user using account number cipher when terminating machine logs in personal account and carries out browsing webpage or search operation,
User's face-image is shot, facial characteristics identification is carried out, the web page tag for browsing webpage is extracted, the search for extracting search record is closed
Keyword, Screening Treatment is carried out to web page tag and search keyword, forms the second interest tags storehouse, by the second interest tags storehouse with
Facial characteristics, user account are associated；
Interest tags storehouse merging module：The the first interest tags storehouse and the second interest tags storehouse for merging same user are user
The identity of interest tags storehouse, phonetic feature or facial characteristics or user account to identify user, the phonetic feature of user, face
Feature, user account are associated with user interest tag library；
Advertisement pushing module：Terminating machine recognizes user vocal feature or user's face feature or user account is logged in, then
User vocal feature, user's face feature, the user interest tag library of user account association are inquired about, advertisement tag and user is calculated
The similarity of label in interest tags storehouse, and advertisement is ranked up to form the first advertisement row from high to low according to similarity
The advertisement pushing of setting range is to terminal screen before in table, the first advertising listing of selection；
Advertisement adjusting module：It is spaced setting time, the click volume for the advertisement that statistics terminal screen is shown, advertisement Cheng Dan
Advertising results are given a mark, and the first advertisement is arranged according to ad performance score by amount according to ad click amount, advertisement Cheng Danliang
Table is resequenced, according to the first advertising listing advertisement resequenced to terminal screen.
Compared with prior art, beneficial effects of the present invention include：Identifying user phonetic feature, facial characteristics, user's account
Number, and collect the voice content of same user, browse webpage record, search record, from voice content, browse webpage record, search
User interest tag library is obtained in Suo Jilu, is logged in once terminating machine recognizes user vocal feature, facial characteristics, user account
In any one, illustrate specific user near terminating machine, then to terminal screen advertisement label and user interest label
The higher advertisement of storehouse similarity, it is possible to the advertisement pushed is adjusted according to advertising results, is realized near automatic identification terminating machine
Specific user, and according to the hobby of user, focus to specific user's advertisement near terminating machine, advertisement is accurate, intelligence
Energy.
Brief description of the drawings
Fig. 1 is a kind of method for delivering advertisement accurately flow chart that the present invention is provided；
Fig. 2 is a kind of advertisement accurately jettison system structured flowchart that the present invention is provided.
In accompanying drawing：1st, advertisement accurately jettison system, 11, interest tags storehouse generation module, 12, interest tags storehouse merge mould
Block, 13, advertisement pushing module, 14, advertisement adjusting module.
Embodiment
In order to make the purpose , technical scheme and advantage of the present invention be clearer, it is right below in conjunction with drawings and Examples
The present invention is further elaborated.It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, and
It is not used in the restriction present invention.
The invention provides a kind of method for delivering advertisement accurately, including：
S1, terminating machine recognize one section of user speech, analyze user vocal feature, and the keyword extracted in voice content is made
For the first interest tags storehouse, the first interest tags storehouse is associated with phonetic feature, terminating machine is provided with high-definition camera, user
Using account number cipher when terminating machine logs in personal account progress and browses webpage or search operation, user's face-image is shot,
Carry out facial characteristics identification, extract and browse the web page tag of webpage, extract the search keyword of search record, to web page tag and
Search keyword carries out Screening Treatment, the second interest tags storehouse is formed, by the second interest tags storehouse and facial characteristics, user account
It is associated；
S2, the first interest tags storehouse of the same user of merging and the second interest tags storehouse are user interest tag library, voice
The identity of feature or facial characteristics or user account to identify user, the phonetic feature of user, facial characteristics, user account with
User interest tag library is associated；
S3, terminating machine recognize user vocal feature or user's face feature or user account is logged in, then inquire about user's language
Sound feature, user's face feature, the user interest tag library of user account association, calculate advertisement tag and user interest tag library
In label similarity, and advertisement is ranked up to form the first advertising listing from high to low according to similarity, selection first
The advertisement pushing of setting range is to terminal screen before in advertising listing；
S4, interval setting time, the click volume for the advertisement that statistics terminal screen is shown, advertisement Cheng Danliang, according to advertisement
Click volume, advertisement Cheng Danliang are given a mark to advertising results, and the first advertising listing is carried out again according to ad performance score
Sequence, according to the first advertising listing advertisement resequenced to terminal screen.
In method for delivering advertisement accurately of the present invention, step S1：
It is special according to new voice content more new speech when terminating machine again identifies that the user speech of same phonetic feature
Levy the first interest tags storehouse of association, when user log on user account terminating machine login account carry out browse webpage or
During search, the second interest tags that user account is associated are updated according to browse the webpage record, search record of the user newly produced
Storehouse.
In method for delivering advertisement accurately of the present invention, step S3：
Terminating machine recognizes user vocal feature or user's face feature or user account is logged in, but inquires about less than user's language
Sound feature, user's face feature, the user interest tag library of user account association, then randomly choose ad performance score in setting
More than fraction advertisement pushing is to terminal screen.
In method for delivering advertisement accurately of the present invention, step S3：
According to clooating sequence of the advertisement in the first advertising listing for being pushed to terminal screen, setting is pushed to terminating machine screen
The screen display location of each advertisement of curtain, carousel number of times, advertisement reproduction time.
In method for delivering advertisement accurately of the present invention, step S4：
The different click volume fractions of different ad click amounts interval correspondence, different advertisement Cheng Danliang intervals correspondence it is different into
Single amount fraction, click volume fraction and into single amount fraction weighted average obtain ad performance score, click volume fraction and into single amount fraction
Weight can be set.
The present invention also provides a kind of advertisement accurately jettison system 1, including：
Interest tags storehouse generation module 11：Terminating machine recognizes one section of user speech, analyzes user vocal feature, extracts language
First interest tags storehouse is associated, terminating machine by the keyword in sound content as the first interest tags storehouse with phonetic feature
Provided with high-definition camera, user logs in personal account in terminating machine using account number cipher and carries out browsing webpage or search operation
When, user's face-image is shot, facial characteristics identification is carried out, the web page tag for browsing webpage is extracted, searching for search record is extracted
Rope keyword, carries out Screening Treatment to web page tag and search keyword, the second interest tags storehouse is formed, by the second interest tags
Storehouse is associated with facial characteristics, user account；
Interest tags storehouse merging module 12：Merge the first interest tags storehouse and the second interest tags storehouse of same user to use
The identity of family interest tags storehouse, phonetic feature or facial characteristics or user account to identify user, the phonetic feature of user, face
Portion's feature, user account are associated with user interest tag library；
Advertisement pushing module 13：Terminating machine recognizes user vocal feature or user's face feature or user account is logged in,
Then inquiry user vocal feature, user's face feature, the user interest tag library of user account association, calculate advertisement tag with using
The similarity of label in the interest tags storehouse of family, and advertisement is ranked up to form the first advertisement row from high to low according to similarity
The advertisement pushing of setting range is to terminal screen before in table, the first advertising listing of selection；
Advertisement adjusting module 14：It is spaced setting time, the click volume for the advertisement that statistics terminal screen is shown, advertisement Cheng Dan
Advertising results are given a mark, and the first advertisement is arranged according to ad performance score by amount according to ad click amount, advertisement Cheng Danliang
Table is resequenced, according to the first advertising listing advertisement resequenced to terminal screen.
In advertisement accurately jettison system 1 of the present invention, interest tags storehouse generation module 11：
It is special according to new voice content more new speech when terminating machine again identifies that the user speech of same phonetic feature
Levy the first interest tags storehouse of association, when user log on user account terminating machine login account carry out browse webpage or
During search, the second interest tags that user account is associated are updated according to browse the webpage record, search record of the user newly produced
Storehouse.
In advertisement accurately jettison system 1 of the present invention, advertisement pushing module 13：
Terminating machine recognizes user vocal feature or user's face feature or user account is logged in, but inquires about less than user's language
Sound feature, user's face feature, the user interest tag library of user account association, then randomly choose ad performance score in setting
More than fraction advertisement pushing is to terminal screen.
In advertisement accurately jettison system 1 of the present invention, advertisement pushing module 13：
According to clooating sequence of the advertisement in the first advertising listing for being pushed to terminal screen, setting is pushed to terminating machine screen
The screen display location of each advertisement of curtain, carousel number of times, advertisement reproduction time.
In advertisement accurately jettison system 1 of the present invention, advertisement adjusting module 14：
The different click volume fractions of different ad click amounts interval correspondence, different advertisement Cheng Danliang intervals correspondence it is different into
Single amount fraction, click volume fraction and into single amount fraction weighted average obtain ad performance score, click volume fraction and into single amount fraction
Weight can be set.
Compared with prior art, beneficial effects of the present invention include：Identifying user phonetic feature, facial characteristics, user's account
Number, and collect the voice content of same user, browse webpage record, search record, from voice content, browse webpage record, search
User interest tag library is obtained in Suo Jilu, is logged in once terminating machine recognizes user vocal feature, facial characteristics, user account
In any one, illustrate specific user near terminating machine, then to terminal screen advertisement label and user interest label
The higher advertisement of storehouse similarity, it is possible to the advertisement pushed is adjusted according to advertising results, is realized near automatic identification terminating machine
Specific user, and according to the hobby of user, focus to specific user's advertisement near terminating machine, advertisement is accurate, intelligence
Energy.
The embodiment of present invention described above, is not intended to limit the scope of the present invention..Any basis
Various other corresponding changes and deformation that the technical concept of the present invention is made, should be included in the guarantor of the claims in the present invention
In the range of shield.
Claims (10)
1. a kind of method for delivering advertisement accurately, it is characterised in that including：
S1, terminating machine recognize one section of user speech, analyze user vocal feature, extract keyword in voice content and are used as the
One interest tags storehouse, the first interest tags storehouse is associated with phonetic feature, and the terminating machine is provided with high-definition camera, user
Using account number cipher when the terminating machine logs in personal account progress and browses webpage or search operation, user's face figure is shot
Picture, carries out facial characteristics identification, extracts the web page tag for browsing webpage, the search keyword of search record is extracted, to webpage mark
Label and search keyword carry out Screening Treatment, the second interest tags storehouse are formed, by the second interest tags storehouse and facial characteristics, user
Account is associated；
S2, the first interest tags storehouse of the same user of merging and the second interest tags storehouse are user interest tag library, phonetic feature
Or the identity of facial characteristics or user account to identify user, phonetic feature, facial characteristics, user account and the user of user
Interest tags storehouse is associated；
S3, the terminating machine recognize user vocal feature or user's face feature or user account is logged in, then inquire about user's language
Sound feature, user's face feature, the user interest tag library of user account association, calculate advertisement tag and user interest tag library
In label similarity, and advertisement is ranked up to form the first advertising listing from high to low according to similarity, selection first
The advertisement pushing of setting range is to the terminal screen before in advertising listing；
S4, interval setting time, count click volume, the advertisement Cheng Danliang for the advertisement that the terminal screen is shown, according to advertisement
Click volume, advertisement Cheng Danliang are given a mark to advertising results, and the first advertising listing is carried out again according to ad performance score
Sequence, according to the first advertising listing advertisement resequenced to the terminal screen.
2. method for delivering advertisement accurately as claimed in claim 1, it is characterised in that in step S1：
It is special according to new voice content more new speech when the terminating machine again identifies that the user speech of same phonetic feature
The first interest tags storehouse of association is levied, carries out browsing webpage in the terminating machine login account when user logs on user account
Or during search, the second interest that user account is associated is updated according to browse the webpage record, search record of the user newly produced
Tag library.
3. method for delivering advertisement accurately as claimed in claim 1, it is characterised in that in step S3：
The terminating machine recognizes user vocal feature or user's face feature or user account is logged in, but inquires about less than user's language
Sound feature, user's face feature, the user interest tag library of user account association, then randomly choose ad performance score in setting
More than fraction advertisement pushing is to the terminal screen.
4. method for delivering advertisement accurately as claimed in claim 1, it is characterised in that in step S3：
According to clooating sequence of the advertisement in the first advertising listing for being pushed to the terminal screen, setting is pushed to the terminal
The screen display location of each advertisement of machine screen, carousel number of times, advertisement reproduction time.
5. method for delivering advertisement accurately as claimed in claim 1, it is characterised in that in step S4：
The different click volume fraction of different ad click amount intervals correspondence, the different Cheng Danliang of different advertisement Cheng Danliang intervals correspondence
Fraction, click volume fraction and into single amount fraction weighted average obtain ad performance score, the power of click volume fraction and into single amount fraction
It can be set again.
6. a kind of advertisement accurately jettison system, it is characterised in that including：
Interest tags storehouse generation module：The terminating machine recognizes one section of user speech, analyzes user vocal feature, extracts voice
First interest tags storehouse is associated, the terminal by the keyword in content as the first interest tags storehouse with phonetic feature
Machine is provided with high-definition camera, and user logs in personal account in the terminating machine using account number cipher and carries out browsing webpage or search
During operation, user's face-image is shot, facial characteristics identification is carried out, the web page tag for browsing webpage is extracted, search record is extracted
Search keyword, Screening Treatment is carried out to web page tag and search keyword, the second interest tags storehouse is formed, by the second interest
Tag library is associated with facial characteristics, user account；
Interest tags storehouse merging module：The the first interest tags storehouse and the second interest tags storehouse for merging same user are user interest
The identity of tag library, phonetic feature or facial characteristics or user account to identify user, the phonetic feature of user, face are special
Levy, user account is associated with user interest tag library；
Advertisement pushing module：The terminating machine recognizes user vocal feature or user's face feature or user account is logged in, then
User vocal feature, user's face feature, the user interest tag library of user account association are inquired about, advertisement tag and user is calculated
The similarity of label in interest tags storehouse, and advertisement is ranked up to form the first advertisement row from high to low according to similarity
The advertisement pushing of setting range is to the terminal screen before in table, the first advertising listing of selection；
Advertisement adjusting module：Setting time is spaced, click volume, the advertisement Cheng Dan of the advertisement that the terminal screen is shown is counted
Advertising results are given a mark, and the first advertisement is arranged according to ad performance score by amount according to ad click amount, advertisement Cheng Danliang
Table is resequenced, according to the first advertising listing advertisement resequenced to the terminal screen.
7. advertisement accurately jettison system as claimed in claim 6, it is characterised in that in the generation module of interest tags storehouse：
It is special according to new voice content more new speech when the terminating machine again identifies that the user speech of same phonetic feature
The first interest tags storehouse of association is levied, carries out browsing webpage in the terminating machine login account when user logs on user account
Or during search, the second interest that user account is associated is updated according to browse the webpage record, search record of the user newly produced
Tag library.
8. advertisement accurately jettison system as claimed in claim 6, it is characterised in that in advertisement pushing module：
The terminating machine recognizes user vocal feature or user's face feature or user account is logged in, but inquires about less than user's language
Sound feature, user's face feature, the user interest tag library of user account association, then randomly choose ad performance score in setting
More than fraction advertisement pushing is to the terminal screen.
9. advertisement accurately jettison system as claimed in claim 6, it is characterised in that in advertisement pushing module：
According to clooating sequence of the advertisement in the first advertising listing for being pushed to the terminal screen, setting is pushed to the terminal
The screen display location of each advertisement of machine screen, carousel number of times, advertisement reproduction time.
10. advertisement accurately jettison system as claimed in claim 6, it is characterised in that in advertisement adjusting module：
The different click volume fraction of different ad click amount intervals correspondence, the different Cheng Danliang of different advertisement Cheng Danliang intervals correspondence
Fraction, click volume fraction and into single amount fraction weighted average obtain ad performance score, the power of click volume fraction and into single amount fraction
It can be set again.
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