CN112270566A - Intelligent advertisement recommendation method, system and device - Google Patents
Intelligent advertisement recommendation method, system and device Download PDFInfo
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Abstract
The invention discloses an intelligent advertisement recommendation method, system and device, comprising a user side, a favorite data acquisition end and a data comprehensive analysis processing terminal, wherein a login module is used for logging in by a user with a registered account number, a face recognition module is used for recognizing facial information of the user, a character input module is used for the user to operate by inputting characters, a voice interaction module is used for the user to perform corresponding operation through voice conversation according to the favorite requirement, a feedback module is used for the user to perform opinion feedback on the use effect of the system, a ROM module is used for uniformly storing the received user information, an analysis module is used for analyzing the personal favorite of the user, a classification module is used for accurately classifying the analyzed and judged user interest favorite information, a database storage module is used for comprehensively storing the user information and data on a server line, and the data processing module is used for comprehensively analyzing the user browsing information and the on-line data of the server.
Description
Technical Field
The invention relates to the field of advertisement push, in particular to an intelligent advertisement recommendation method, system and device.
Background
The advertisement is a foreign language according to examination. It was first derived from latin avertere, which means attention, induction and transmission. The middle ancient english age (ca. gong 1300-1475 years) evolved into overture, whose meaning was derived as "make someone notice something" or "notify someone else of something to get someone's attention". The uk began large-scale commercial activities until the end of the 17 th century. At this time, the word advertisement is widely popular and used. The term "advertisement" used herein refers not only to an advertisement but also to a series of advertisement campaigns. The term "additive" in the concept of a stationary object is given modern meaning and is converted into "additive". The word "Chinese character" advertisement is from Japan.
1890 a definition of the more common acceptance of advertising by western society was: an advertisement is News about a good or service (News about product or service).
In 1894, Albert Lasker (the father of the American modern Advertising) believes that: the advertisement is a sales promotion means (Salesmanship in print, drive by a reproduction whhy) in a print form. This definition contains the meaning of persuasion in the promotion.
In 1948, The Committee on Definitions of The American Marketing Association (The Committee on Definitions of The American Marketing Association) formed a definition of advertising that had a major impact: advertisements are non-human statements and promotions paid for in any way by an identifiable advertiser for its ideas, goods or services.
The significance of the american advertising association to advertising is: the advertisement is a mass propagation of payment, and the final purpose is to transmit information, change the attitude of people to the advertisement commodity, induce the action thereof and make the advertiser obtain the benefit.
The definition of the advertisement in webster dictionary is: advertising refers to a form of all advertising sexual activities (1977 edition of webster dictionary) developed with the intention of strengthening sales of goods, propagating a certain sense or information, and gathering to attend various parties and gatherings, directly or indirectly.
In modern times, advertising is considered to be a form of targeted information delivered using media rather than orally, which is intended to evoke people's needs for goods and create an understanding and appreciation for businesses that produce or sell such goods, provide some non-profit-targeted service, and set forth certain meanings and insights, etc. (webster dictionary 1988 edition).
The definition of advertisement in the brief encyclopedia of british encyclopedia (15 th edition) is: advertising is a way of disseminating information with the purpose of promoting merchandise, service, political support, promoting a cause, or causing other reflections as desired by advertisers. Advertising information is conveyed to the viewer or listener to which it is intended to attract through various promotional tools. Unlike other forms of delivering information, advertising must be paid by advertisers to the media being distributed.
The definition of the advertisement in the advertising law of the people's republic of China is as follows: the goods operator or the service provider undertakes the charge, and directly or indirectly introduces commercial advertisements of the goods promoted by itself or the services provided by itself through certain media and forms.
The so-called information push, namely 'web broadcasting', is a new technology for reducing information overload by periodically transmitting information required by users on the internet through a certain technical standard or protocol. Push technology reduces the time for searching on a network by automatically delivering information to a user. The system searches and filters information according to the interests of the user, and pushes the information to the user regularly, so that the user is helped to efficiently explore valuable information.
With the rapid development of the internet, advertisement promotion is also commonly applied to the internet, so that an advertisement intelligent recommendation method, system and device are needed.
Disclosure of Invention
The invention aims to provide an intelligent advertisement recommendation method, system and device to solve the problems in the background art.
In order to achieve the purpose, the invention provides the following technical scheme:
the user side comprises a registration module, a login module, a face recognition module, a voice recognition module, a character input module, a voice interaction module, a feedback module, a storage module and a wireless communication module, the user side is in wireless connection with the favorite data collection end through the wireless communication module, the favorite data collection end comprises a receiving module, a ROM module, an analysis module, a classification module and a wireless communication module, the favorite data collection end is in wireless connection with the data comprehensive analysis processing terminal through the wireless communication module, and the data comprehensive analysis processing terminal comprises a receiving module, a database storage module, a data processing module and an advertisement pushing module.
As a further aspect of the present invention, the registration module is used for a user to register an account, the login module is used for the user to log in with the registered account, the face recognition module is used for recognizing facial information of the user, the voice recognition module is used for recognizing voice of the user, the text input module is used for the user to perform operations by entering text, the voice interaction module is used for the user to perform corresponding operations by voice dialog according to the favorite needs, the feedback module is used for the user to perform opinion feedback on the use effect of the system, and the storage module is used for storing account entry information, facial entry information, voice entry information, text entry information and feedback opinions of the user in a unified manner: .
As a still further scheme of the invention: the user side is mobile terminal equipment such as a mobile phone.
As a still further scheme of the invention: the receiving module is used for receiving the user information sent by the wireless communication module, the ROM module is used for uniformly storing the received user information, the analyzing module is used for analyzing the personal preference of the user so as to judge the interest preference of the user, and the classifying module is used for accurately classifying the analyzed and judged interest preference information of the user.
As a still further scheme of the invention: the data processing module is used for comprehensively analyzing the user browsing information and the on-line data of the server, further matching advertisement information related to the user according to the interest preference of the client, and the advertisement pushing module is used for pushing the advertisement information matched with the user preference to the user for browsing.
Compared with the prior art, the invention has the beneficial effects that:
1. the setting registration module is used for facilitating the user to register an account number, the setting registration module is used for facilitating the user to log in the account number, the setting face recognition module is convenient for collecting face information used for, the setting voice recognition module is convenient for recognizing and collecting voice of the user, the setting voice interaction module is convenient for being operated through voice, the user experience effect is better, and the setting feedback module is used for facilitating the user to feed back opinions.
2. The analysis module is arranged to facilitate analysis and processing of the collected user information, and further the preference information of the user is accurately classified through the classification module.
3. The set data processing module is convenient for comprehensively analyzing the preference information and the user browsing information of the user and the on-line data of the server, so that advertisements which are more interesting to the user are matched according to the needs of the user, and the advertisements are pushed to the mobile phone of the user through the set advertisement pushing module for the user to browse.
Drawings
FIG. 1 is a block diagram of a method, system and apparatus for intelligent advertisement recommendation.
Fig. 2 is a block diagram of a user side in the method, system and apparatus for intelligent advertisement recommendation.
FIG. 3 is a block diagram of a favorite data collection end in the method, system and apparatus for intelligent advertisement recommendation.
FIG. 4 is a block diagram of a data comprehensive analysis, collection and processing terminal in the method, system and apparatus for intelligent advertisement recommendation.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1 to 4, in the embodiments of the present invention, an advertisement intelligent recommendation method, system and apparatus includes a user side, a favorite data acquisition side and a data comprehensive analysis processing terminal, where the user side is a mobile device such as a mobile phone, the user side includes a registration module, a login module, a face recognition module, a voice recognition module, a text input module, a voice interaction module, a feedback module, a storage module and a wireless communication module, the registration module is used for a user to register an account, the login module is used for the user to log in with the registered account, the face recognition module is used for recognizing facial information of the user, the voice recognition module is used for recognizing voice of the user, the text input module is used for the user to perform operations by entering text, and the voice interaction module is used for the user to perform corresponding operations through voice conversation according to favorite needs, the feedback module is used for feeding back opinions of a user on the using effect of the system, the storage module is used for uniformly storing account number input information, face input information, sound input information, character input information and feedback opinions of the user, the user side is wirelessly connected with the preference data acquisition end through the wireless communication module, the preference data acquisition end comprises a receiving module, a ROM module, an analysis module, a classification module and a wireless communication module, the receiving module is used for receiving the user information sent by the wireless communication module, the ROM module is used for uniformly storing the received user information, the analysis module is used for analyzing the personal preference of the user and further judging the interest preference of the user, and the classification module is used for accurately classifying the analyzed and judged interest preference information of the user, the favorite data acquisition terminal is in wireless connection with the data comprehensive analysis processing terminal through the wireless communication module, the data comprehensive analysis processing terminal comprises a receiving module, a database storage module, a data processing module and an advertisement pushing module, the receiving module is used for receiving user information sent by the favorite data acquisition terminal, the database storage module is used for comprehensively storing the user information and data on a server line by a user, the data processing module is used for comprehensively analyzing user browsing information and data on the server line so as to match out advertisement information related to the user according to the interest preference of the user, and the advertisement pushing module is used for pushing the advertisement information matched with the user preference to the user for browsing.
Although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that various changes in the embodiments and/or modifications of the invention can be made, and equivalents and modifications of some features of the invention can be made without departing from the spirit and scope of the invention.
Claims (7)
1. An intelligent advertisement recommendation method, system and device comprises a user side, a favorite data acquisition side and a data comprehensive analysis processing terminal, and is characterized in that: the user side comprises a registration module, a login module, a face recognition module, a voice recognition module, a character input module, a voice interaction module, a feedback module, a storage module and a wireless communication module, the user side is in wireless connection with the favorite data acquisition end through the wireless communication module, the favorite data acquisition end comprises a receiving module, a ROM module, an analysis module, a classification module and a wireless communication module, the favorite data acquisition end is in wireless connection with the data comprehensive analysis processing terminal through the wireless communication module, and the data comprehensive analysis processing terminal comprises a receiving module, a database storage module, a data processing module and an advertisement pushing module.
2. The method, system and device for intelligently recommending advertisements according to claim 1, wherein: the system comprises a registration module, a face recognition module, a voice recognition module, a text input module, a voice interaction module, a storage module and a face recognition module, wherein the registration module is used for registering an account number for a user, the registration module is used for logging in with the registered account number for the user, the face recognition module is used for recognizing facial information of the user, the voice recognition module is used for recognizing voice of the user, the text input module is used for the user to operate through entering characters, the voice interaction module is used for the user to perform corresponding operation through voice conversation according to favorite needs, the feedback module is used for enabling the user to perform opinion feedback on the using effect of the system, and the storage module is used for uniformly storing the account number entering information, the face entering information.
3. The method, system and device for intelligently recommending advertisements according to claim 1, wherein: the user side is mobile terminal equipment such as a mobile phone.
4. The method, system and device for intelligently recommending advertisements according to claim 1, wherein: the receiving module is used for receiving the user information sent by the wireless communication module, the ROM module is used for uniformly storing the received user information, the analyzing module is used for analyzing the personal preference of the user so as to judge the interest preference of the user, and the classifying module is used for accurately classifying the analyzed and judged interest preference information of the user.
5. The method, system and device for intelligently recommending advertisements according to claim 1, wherein: the receiving module is used for receiving the user information sent by the preference data acquisition terminal.
6. The method, system and device for intelligently recommending advertisements according to claim 1, wherein: and the database storage module is used for comprehensively storing the user information and the data on the server line.
7. The method, system and device for intelligently recommending advertisements according to claim 1, wherein: the data processing module is used for comprehensively analyzing the user browsing information and the on-line data of the server, further matching advertisement information related to the user according to the interest preference of the client, and the advertisement pushing module is used for pushing the advertisement information matched with the user preference to the user for browsing.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115168713A (en) * | 2022-07-07 | 2022-10-11 | 南京聚之贝信息科技有限公司 | Big data preference recommendation system for data analysis |
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